How to Write a Business Plan Template for a Broadcast Company Channel

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Business plans, which have a traditional structure, can be modified to ensure a clear presentation of your business idea. In television, radio and now in online and mobile broadcast, many of those who will be reading it won't be familiar with the industry. Don't let structure get in the way of explaining your business idea fully and simply so everyone who reads it can understand what's at stake.

Business Model

Start the section on your business model with a page or two explaining the key niches of the broadcast industry your business idea will serve. Potential investors may not fully understand how broadcasting works, particularly if you're proposal deals with an alternative media like mobile or Internet radio. Don't leave any room for uncertainty. Explain why your channel is necessary and show how its intended audience compares to other outlets. Discuss your vision and mission and explain how you will create content, attract employees and build your schedule around it.

Target Audience

Define your target audience in detail and provide examples of how your channel will provide something they can't get elsewhere. Next, explain how you plan to market your channel to them so they're compelled to give it a try. Describe how you plan to keep your audience coming back and how you will build your channel into their lifestyles. Provide examples of how, why and when your audience will be tuning in and how frequently. Include an explanation of how you will attract sponsors and advertising.

Revenue Model

On-air and Internet advertising, subscriptions and sponsorship are among the revenue paths you might use to make money with your channel. However, the size of your audience must be verified by tracking services or a list of subscribers to justify your ad rates. Discuss how much you intend to charge for subscriptions and advertising during your development phase. Unless your content is unique and vital, you might have to offer the service for free until your channel becomes popular enough to attract advertising dollars. Other sources of revenue include special real-world events, charging guests for promotional appearances and running donation drives.

Financial Projections

Focus your financial section on defining what it will cost to build your broadcast channel, including equipment, professional services and operational and marketing activities. Next, estimate how much money you can reasonably expect to earn from your revenue streams. Investor decisions will probably be based on the value of your programming and the likelihood of attracting a substantial audience, so show how you will spend any investment funds and how those expenditures will create audience numbers that result in a steady stream of revenue.

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Victoria Duff specializes in entrepreneurial subjects, drawing on her experience as an acclaimed start-up facilitator, venture catalyst and investor relations manager. Since 1995 she has written many articles for e-zines and was a regular columnist for "Digital Coast Reporter" and "Developments Magazine." She holds a Bachelor of Arts in public administration from the University of California at Berkeley.

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If you need a business plan and do not have significant experience in developing a business plans and financial model, Capital West Advisors is available to help. Capital West Advisors is very experienced with film/television/OTT business planning. Contact Capital West Advisors for more information and a free consultation at (888) 300-3090.


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How to Pitch a TV Show by Developing TV Show Ideas Featured

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How to Pitch a TV Show Like a Pro [Free Pitch Template]

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I f you want to know how to pitch a TV show, preparation is key. The common assumption is that the pitch process is all about “selling it in the room.” It’s not. In the words of Sun Tzu, “every battle is won or lost before it is ever fought.” You have to sell it long before you walk into that room. Using our TV show pitch template, we will cover tips and techniques to help you craft a strong TV series pitch. By the end, you will know how to pitch a TV show.

Watch: How to Pitch a TV Show Idea

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Gathering Material

What you need for a pitch.

When you walk into "the room," you'll need a few essential materials. Sure, the idea is burned into your brain and you know the story up and down — but that's not enough. 

First of all, if you've landed a pitch meeting, your idea needs to be fully developed. The first lesson in how to pitch a TV show is to have a TV show to pitch! If you jumped the gun and need to take a few steps back, don't worry — we've created an entire masterclass on writing and developing a TV show .

Now that you're ready to pitch, let's go over what you'll need. There are three elements that you should have in-hand before stepping through the door: a logline , a show bible , and a  pilot .

The logline is the simplest and most direct sales pitch. It is a one-to-two sentence summary of your entire story. Sound easy, right? But writing loglines is deceptively difficult so start practicing.

Logline Examples:

  • Stranger Things — When a young boy disappears, his mother, a police chief, and his three friends must confront terrifying forces to get him back.
  • Ozark   — A financial advisor drags his family from Chicago to the Missouri Ozarks, where he must launder $500 million in five years to appease a Mexican cartel.

Let's explore loglines a little further with this breakdown.

Crafting a Logline  •   Join the Masterclass

You should also invest some time learning how to create a show bible . The show bible is an opportunity to flesh out your idea and to prove those executives that you've done your homework. 

Here's a really cool show bible example for Montauk , which would eventually become a little show you may have heard of: Stranger Things .

This video explains how show bibles work in greater detail.

Creating a Show Bible  •   Join the Masterclass

It's one thing to pitch a TV show, it's another thing altogether to actually write one. Writing a pilot , you've successfully taken this idea and put it into a viable form. The logline and show bible simply suggest an idea — the pilot turns it into a reality.

Read some pilots for  The Office ,  Breaking Bad ,  The Sopranos , and  Game of Thrones to see how those successful shows got started.

Generating a Pilot  •   Join the Masterclass

These elements qualify as the "content" of your pitch but now we need to discuss your "presentation" of it. In the next section, we'll provide some tips and strategies for presenting the perfect pitch, including some Q&A's with executives and producers who have seen it all.

PITCHING TO A NETWORK

How to pitch a tv show to a network.

The short answer? Come armed. What does that mean? Visuals. Spoken words and words on the page don't have the same kind of impact as images.

Want to really know how to pitch a TV show idea well? Bring some strong art with you. Make sure some kind of  mood board , or even  preliminary storyboards , are part of the development process.

But visual aids aren't enough — you also need to be able to adapt to the countless variables you'll encounter. Here are executives Charlie Ebersol and Susanne Daniels explaining how modifying your pitch works.

Pitching starts with asking questions

There is a ton of content out there so knowing your audience is very important. When you approach the question of how to pitch a show to Netflix vs. Hulu vs. HBO vs. ABC, keep this in mind.

Here are some executives discussing how they like to be pitched. As you'll see, they each have their own ideas on how to pitch a TV show so just remember there is no single guaranteed method.

Know who you're pitching to

Spend less time memorizing your lines, and more time doing an 'advanced scout' on who will be at this meeting. Use IMDb! What else has he/she produced? Where else have they worked? What does this company have on their slate?

Tailor your pitch towards the company as best you can. What types of ideas do they seem to like? Can you end with a question they might be able to help answer? You want to tee up a collaboration.

WORK THE ROOM

How to pitch a tv show in the room.

We've covered some broad strokes, some essential tools. But what about how to handle the room itself? Learning the actual art of the pitch? If you want to know how to pitch a TV show to Netflix, you need to learn how to handle being “in the room.”

If you used your  show bible template , you know all the elements of your show already. So, why can't you just send them the show bible? It's about interacting with them as people, getting them excited about the project.

How do we know what it's like to be in the room if we've never been in the room? We can start by getting to know the people you'll be dealing with. This Hollywood Reporter Roundtable brings together some of the top executives in TV and streaming to lay their cards on the table — how they approach their job and some of the challenges that come with it.

The more you understand their position, the better

We've heard from executives on how to pitch a TV show. With these tips in mind, it's time to start putting together your pitch. To get started, we've created a TV show pitch template that will guide your presentation with the elements that you'll need to have ready.

Pitch Templates Work

Using a tv show pitch template.

Below, you can download your free TV show pitch template. Use this template to lay out your pitch plan. In the next section, we'll walk you through each step in filling out this TV show pitch template.

Freebie: TV Show Pitch Template

TV Show Pitch Template - Exit Intent - StudioBinder

Download your FREE TV show pitch template. Just enter your email address and we'll instantly send it to you!

Pitch Template Instructions

Working with the pitch template.

Now that you've downloaded the template, let's go over the various elements and how they work. From the format and logline all the way down to the synopsis and episode breakdowns.

Mention a few key details about your show. Is it cable or network? Ongoing plot or episodic? Half hour? Hour-long? Single or multi-cam? 

Who is it about, and what happens in their life that sparks the drama that will create a compelling series? Learning how to write a logline is important because the process is more difficult than you think.

Describe the basic outline of the show's concept. Think of this as the logline with a little more meat on its bones. What's the set up for the television pilot? Where does the show go from there? Why is it sustainable over the course of many seasons?

Go a little deeper in this section. Talk about the show's primary themes. Bring up future seasons. Mention tone, mention some of the fun stuff like style and design.

Episode Breakdowns

You'll want 2-3 sentence breakdowns of 5-10 episodes, including the pilot. You do not need to mention all these in the pitch. It's good to have these episodes on hand and in your mind so you can rattle off a few.

Make sure the episodes are all a little different so you can convey that your show won't feel stale or formulaic. Stale and formulaic are not words you want associated with your how to pitch a TV show process.

This TV show pitch template is designed to give your pitch a roadmap. Being "in the room" can be intimidating and there are endless variables that might come into play and throw you completely off balance. 

PRACTICE MAKES PERFECT

Every pitch is a chance to learn.

You're going to hear your fair share of "No's" even if your ideas are fantastic. There are factors beyond your control dictating what can or can't be bought or developed by any given network.

For as long as you are a creative producer and a writer you will need to pitch. It's something you can always hone and perfect. Also, learn to laugh at the experiences you have. Your battle scars will define you. They'll make you stronger, and they'll be fun to recount. Trust me.

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Producing a proof of concept

Sometimes, pitching a TV show idea needs a little more than mood boards and a show bible. Sometimes, you might have to actually film a proof of concept first. In this original docu-series,  Making It , we follow filmmakers from the original script through the entire pre-production process. From budgeting, casting, location scouting, and hiring crew, this series will get you a jump on mounting your own production.

Up Next: Making It: Pre-Production Series →

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Top 10 TV Show Proposal Templates with Examples And Samples

Top 10 TV Show Proposal Templates with Examples And Samples

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"Lucy, you've got some 'splainin' to do!" These iconic words from the first-ever televised sitcom, "I Love Lucy," marked an unforgettable moment in television history. Premiered in 1951, the show introduced America to the zany antics of Lucy Ricardo, played by Lucille Ball, and her affable husband, Ricky Ricardo, portrayed by Desi Arnaz. With its innovative three-camera setups and live studio audiences, "I Love Lucy" set the stage for a revolution in the world of entertainment. This show marked the inception of an entertainment medium that has become an almost-survival necessity of the world today! 

Television shows have come a long way since those black-and-white days of Lucy and Ricky Ricardo. It has evolved into an elaborate landscape, showcasing an incredible array of genres, styles, and storytelling formats. 

From the suspenseful dramas of "The Twilight Zone" in the early 1960s to the epic fantasy of "Game of Thrones" in the 2010s, television has continually pushed the boundaries of creativity and innovation. As per Statista, the projected market volume of the TV show industry by 2027 will be $784.3 Billion, with a Compound Annual Growth Rate (CAGR) of 3.51%.

TV Show Proposal Templates

As TV shows continue to captivate audiences worldwide, the need for fresh and compelling content remains constant. Whether you're a seasoned TV writer or a newcomer to the industry, having a strong TV show proposal is essential to get your project off the ground. That's where our TV show proposal templates come in. 

These content-ready slides streamline the proposal process, providing a structured framework to express your vision, outline your plot, define your characters, and showcase your show's marketability. The 100% customizable nature of these PPT Designs allows you to edit and create persuasive and professional proposals for your creative script ideas. 

Let's explore these TV show proposal templates that can turn your creative ideas into reality!

Created by SlideTeam's presentation team, this proposal is your key to securing more sponsors for your TV show. It helps you articulate proposal objectives, event details, and audience demographics. With pre-designed sections on sponsorship benefits, packages, and a contact form for potential sponsors, this presentation deck streamlines the process. The proposal also includes terms & conditions and a sign-off page, saving you valuable time.

TV Show Proposal Templates

Download this complete TV Show Proposal deck

1. Cover Letter Presentation Template for TV Show Proposal

This template features a well-designed cover letter to attract potential sponsors and secure investment in your TV show's development. It includes a concise summary of your TV show, highlighting its launch date, studio location, and key objectives. Use this template to make a compelling first impression, inviting sponsors to join your show's journey. Encourage them to explore the full proposal for in-depth details about the show and the range of sponsorship opportunities available. Use this professional and persuasive presentation design to start new partnerships. Download it now!

Cover Letter Presentation Template for TV Show Proposal

Download this template

2. TV Show Objectives Template for Proposal Presentation

This sample presentation design highlights the fundamental objectives of a talent hunt show, which include recognizing, acknowledging, encouraging, and rewarding young and gifted individuals. With a user-friendly layout that allows for easy customization, this template empowers you to edit and showcase the core objectives of your TV show concept. Whether you're pitching to networks, investors, or collaborators, this tool helps you convey the core mission of your show. Get it now!

TV Show Objectives Template for Proposal Presentation

3. TV Show Audience Demographics Presentation Template

Creators, producers, and marketing teams can use this template to provide a comprehensive overview of their TV show audience demographics, including geographical distribution, age groups, and gender breakdowns. With visually engaging graphics and a user-friendly table, you can communicate the percentage of viewers from different regions, age brackets, and gender distribution among your target audience. Use this template to support your TV show proposal or marketing strategy, demonstrating a deep understanding of your viewership. Grab it today!

TV Show Audience Demographics Presentation Template

4. Why Sponsor Us Template for TV Show Proposal Presentation

This PPT Set conveys compelling reasons to partner with your TV show project in a strategic way. It provides a platform to showcase powerful visuals/images at the top, enhancing the pitch's impact. By articulating key benefits such as brand exposure, relationship building, and the opportunity for businesses to take center stage, this PPT Layout empowers you to set clear expectations for potential investors. Download it now!

Why Sponsor Us Template for TV Show Proposal Presentation

5. Sponsorship Packages PPT Template for TV Show Proposal

This presentation design presents a clear breakdown of sponsorship tiers, including titanium, platinum, and gold sponsors, with investment requirements and corresponding benefits. Ideal for tailoring sponsorship proposals, this PowerPoint Slide allows users to communicate the value of different sponsorship levels to potential partners. Use it to simplify the pitch process, entice sponsors with customizable package details, and secure financial support and partnerships for your TV show. Get it now!

Sponsorship Packages PPT Template for TV Show Proposal

6. TV Show Sponsorship Benefits Presentation Template

Tailored for creators, producers, and marketing teams, the presentation slide showcases the advantages of sponsoring your show in an easy-to-understand manner. It details benefits such as promotion, marketing exposure, promotional printing materials, and additional complementary perks. The PPT Slide features well-organized tables that offer a comprehensive comparison of benefits available for different sponsorship tires — like titanium, platinum, and gold sponsors. This presentation template empowers you to communicate the tangible value and return on investment potential sponsors can expect. Elevate your pitch, secure partnerships, and ensure a win-win collaboration with this PowerPoint Layout. Grab it today!

TV Show Sponsorship Benefits Presentation Template

7. TV Show Sponsorship Contract Form Presentation Template

Our TV show sponsorship contract form will help creators, producers, and event organizers formalize sponsorship agreements with precision and professionalism. This PPT Design offers a structured contract form that allows potential investors to provide essential details, including the primary contact's name, number, title, email, company name, and address for program guide and promotion purposes. Interested parties can also specify the sponsorship tier and the investment amount, along with selecting the preferred payment method for invoicing. This PowerPoint Slide streamlines the contract process, ensuring that all parties have a clear understanding of their commitments, and helps foster successful collaborations. Download it now!

TV Show Sponsorship Contract Form Presentation Template

8. TV Show Sponsorship Terms & Conditions PPT Template

This PowerPoint Layout outlines payment terms, discount conditions, and the cancellation policy in a meticulous way, ensuring transparency and legal compliance in your sponsorship contracts. With dedicated space for infographics at the bottom, users can further illustrate and clarify these terms or other related information. Take advantage of this presentation slide to reduce misunderstandings and foster long-term partnerships for your TV show. Get it now!

TV Show Sponsorship Terms & Conditions PPT Template

9. Sign-off Template for TV Show Proposal Presentation

This PPT Design underscores that the investor has thoroughly reviewed and comprehended the terms and conditions of the proposal. It invites interested sponsors to endorse their commitment to the pitched TV show project by signing below. The slide includes fields for the client's name and the proposal submitter's details. At the bottom, you'll find editable and marked spaces to add the signatures of both the client and the user assigned. Our sign-off template makes sealing the deal with potential investors a cakewalk and formalizes your TV show project partnerships. Grab it today!

Sign-off Template for TV Show Proposal Presentation

10. Contact Us Template for TV Show Proposal Presentation

Adding a 'contact us' at the end of your proposal is key to starting seamless communication with potential investors. This PowerPoint Slide allows you to insert your address, contact number, and email address, facilitating easy contact for inquiries or discussions related to the proposal or TV show project. You can personalize it by adding your photo or brand's logo at the top, enhancing recognition and professionalism. With this PPT Design, establishing and maintaining open lines of communication with stakeholders and reinforcing your commitment to transparency and collaboration in the TV show proposal process will be effortless. Download it now!

Contact Us Template for TV Show Proposal Presentation

The Climax!

A compelling proposal can increase your chances of securing a producer and getting your TV show on the air. It acts as a roadmap that showcases your creativity and proves your project's viability and marketability. Our TV show proposal templates are designed by experts to empower you with a structured, professional foundation for your investor pitch. Whether you're launching your career or looking for more investments for your already-running TV show, remember that the journey begins with a proposal, and our presentation designs are here to help you pave the way to television success. 

Download these TV show proposal templates today, and let your vision shine on the sky of television entertainment. Your opportunity to make a lasting impact on audiences worldwide awaits with one click!

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Business Plan Template for Tv Producers

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As a TV producer, creating a comprehensive business plan is crucial to bringing your vision to life and securing the resources you need. And with ClickUp's Business Plan Template for TV Producers, the process becomes a breeze!

This template is designed specifically for TV production companies and individual producers, helping you:

  • Outline your production goals, from concept development to distribution strategies
  • Craft accurate financial projections to attract investors and secure funding
  • Define your target audience and develop effective marketing strategies
  • Plan out your distribution channels and partnerships for maximum reach

With ClickUp's Business Plan Template for TV Producers, you'll have all the tools you need to turn your creative ideas into successful television projects. Start planning your next hit show today!

Business Plan Template for Tv Producers Benefits

A business plan template for TV producers is an essential tool for success in the industry. Here are some of the benefits it provides:

  • Clearly define production goals and strategies to guide the entire team
  • Create financial projections to attract potential investors and secure funding
  • Identify target audience and develop marketing strategies to reach them effectively
  • Outline distribution plans to ensure maximum exposure and revenue generation
  • Streamline communication and collaboration with stakeholders, partners, and team members
  • Increase the chances of success and profitability for TV production projects

Main Elements of Tv Producers Business Plan Template

ClickUp's Business Plan Template for TV Producers is the perfect tool to help you create a comprehensive and organized business plan for your TV production projects.

Here are the main elements of this template:

  • Custom Statuses: Keep track of the progress of each section of your business plan with statuses like Complete, In Progress, Needs Revision, and To Do.
  • Custom Fields: Use the Reference, Approved, and Section custom fields to add additional information and categorize your business plan sections for easy reference and filtering.
  • Custom Views: Access different views to manage your business plan effectively. Use the Topics view to focus on specific topics, the Status view to track the progress of each section, the Timeline view to visualize your plan over time, the Business Plan view to see the complete plan at a glance, and the Getting Started Guide to help you navigate through the template.

With ClickUp's Business Plan Template for TV Producers, you can streamline the process of creating a professional and organized business plan, making it easier to communicate your vision and secure investment and partnerships for your projects.

How To Use Business Plan Template for Tv Producers

Crafting a solid business plan is essential for TV producers looking to succeed in the industry. By following these steps using the Business Plan Template in ClickUp, you can ensure that your plan is comprehensive and effective:

1. Define your concept and target audience

Start by clearly defining your TV show concept and identifying your target audience. What genre is your show? Who is your ideal viewer? Understanding these key elements will help shape the rest of your business plan.

Use the Docs feature in ClickUp to outline your show concept and audience demographics.

2. Research the market and competition

Research the current market trends and analyze the competition to identify what sets your show apart. Look for similar TV shows and assess their strengths and weaknesses. This will help you position your show effectively and understand its potential in the market.

Create tasks in ClickUp to track your market research and competitor analysis.

3. Develop a production plan

Outline a detailed production plan that includes pre-production, production, and post-production processes. Consider aspects such as script development, casting, location scouting, budgeting, and post-production editing. This plan will demonstrate your understanding of the production process and your ability to deliver a high-quality TV show.

Utilize the Gantt chart in ClickUp to map out your production timeline and tasks.

4. Create a financial projection

Determine the financial viability of your TV show by creating a comprehensive financial projection. This should include estimated production costs, revenue sources (e.g., licensing, advertising, streaming platforms), and potential return on investment. A well-developed financial projection will show potential investors that your TV show is a sound investment.

Use the Table view in ClickUp to create a detailed financial projection spreadsheet.

5. Develop a marketing and distribution strategy

Outline a marketing and distribution strategy that will help you reach your target audience effectively. Consider advertising, social media campaigns, partnerships, and distribution platforms. Highlight how you plan to generate buzz and attract viewers to your TV show.

Utilize the Calendar view in ClickUp to schedule your marketing and distribution activities.

6. Refine and revise

Once your business plan is complete, review it thoroughly and make any necessary revisions. Seek feedback from trusted advisors or industry professionals to ensure that your plan is strong and compelling. Continuously refine and update your business plan as needed to stay aligned with industry changes and opportunities.

Set recurring tasks in ClickUp to regularly review and update your business plan.

By following these steps and utilizing ClickUp's features, you can create a comprehensive business plan that showcases your TV show's potential and attracts the necessary support and resources for success.

Get Started with ClickUp’s Business Plan Template for Tv Producers

TV production companies or individual TV producers can use the ClickUp Business Plan Template to effectively outline their production goals, financial projections, target audience, marketing strategies, and distribution plans, helping them to communicate their vision and secure investment and partnerships for their projects.

To get started with the ClickUp Business Plan Template for TV Producers:

Hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Invite relevant team members or stakeholders to your Workspace to start collaborating.

Take advantage of the full potential of this template to create a comprehensive business plan:

  • Use the Topics View to organize your business plan into different sections such as production goals, financial projections, target audience, marketing strategies, and distribution plans.
  • The Status View will help you track the progress of each section, categorizing them as Complete, In Progress, Needs Revision, or To Do.
  • Utilize the Timeline View to set deadlines and milestones for each section of your business plan.
  • The Business Plan View provides a holistic overview of your entire plan, allowing you to see all sections at once.
  • Use the Getting Started Guide View to outline the steps and resources needed to kickstart your TV production project.

Customize the template by adding the following custom fields: Reference, Approved, and Section, to provide additional context and organization to your business plan.

Update the custom fields as you progress through each section to keep stakeholders informed and ensure smooth collaboration.

Monitor and analyze your business plan to ensure maximum productivity and alignment with your production goals.

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Sample TV Station Business Plan

  • October 9, 2022

Here is a sample business plan for a TV station.

The media industry is huge, with loads of opportunities for investors seeking to launch their operations. For persons interested in starting a TV channel, a lot of groundwork is necessary.

Such would include writing a plan of action for your TV station. This is what we’re going to be discussing.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

TV STATION BUSINESS PLAN SAMPLE

If you’ve wondered how to put together a comprehensive and implementable media production plan , we welcome you to read on. Here, you’ll find information on what it takes and how to go about it.

This template is a guide and targets persons with limited knowledge of TV business plan writing.

Organizing your TV Station Business Plan

To do a good job at writing your plan, you’ll need to have different aspects of your plan systematically written.

Here, we’re talking about including basic sections without which your TV station business plan won’t be adequately and comprehensively covered.

These sections include the executive summary, company description, products & services, as well as market analysis sections.

Others include the strategy & implementation section, organization & management team, and the financial plan & projections.

This outline also applies to a radio station business plan .

i. Executive Summary

Consider the executive summary section as being the summary of your plan. Why do you need a summary? To give your audience a concise overview of your TV station business plan.

With a well-written executive summary, your readers get to know what the plan is about and what it stands for.

Usually, the executive summary gives an idea about the viability of your business idea. You should also be able to hold the reader’s attention to make them interested.

Key additions to the executive summary include the business name & location, as well as the services and/or products offered.

Other subsections to be discussed include the mission & vision statements and the specific purpose of your TV station business plan.

Business Name & Location

Every serious business idea should have a name. This is where you introduce or unveil your TV station business idea by giving its identity. What is it going to be called? Also, providing its location also matters.

As a broadcast business, it should be strategically situated for better reception of its signals.

Services and/or Products

What niche area will your TV station business be focused on?

How does such serve the needs of your clients? Are there any products you wish to offer? These are key points that must be discussed within your executive summary.

However, you won’t have to elaborate on these points as your executive summary needs to be limited to a few pages. All such information will be discussed in greater detail within the products and services section.

Mission & Vision Statements

Anyone going through your executive summary section can know what the business stands for and where it’s headed. This is only possible when your mission & vision statements are well written.

Your mission statement should clearly define the purpose for which your business exists.

It should capture your goals as a business. In the case of your vision statement, such should state your dream for the TV station. It’s written in a general sense and highlights the company’s goals.

Specific Purpose of the Plan

Without a clear purpose, your business is bound to fail due to a lack of clarity.

State the specific purpose for which your plan is written. Do you wish to attract funding? Is it written for the sole purpose of strategizing? Whatever it is, have the purpose written down.

ii. Company Description

The company description section is where you provide a comprehensive breakdown of what your TV station does, or plans to achieve, its goals as well as its legal structure.

What demands do you intend to fill? This has a lot to do with your preferred niche area.

Also, provide an overview of services and products to be offered in addition to critical partnerships to be forged.

What more? The company description section should include a summary of company growth with financial or market highlights. What are your goals as a business, and how do you intend to make profits?

iii. Services and/or Products

The products and services section takes a closer look at what your TV station sells and how such benefits your clients. What’s the market role of your service(s), and how does it measure up in terms of its competitive advantage over those offered by your competition?

iv. Market Analysis

The market analysis section is crucial to the successful launch of your TV station. Here, you’re expected to show an appreciable understanding of the broadcast industry.

For that to happen, thorough market research needs to be conducted.

Such research covers target customer segments, including industry outlook. Provide any supporting statistics for such. Also include data on historical, current, and projected marketing trends.

A key inclusion you shouldn’t leave out has to do with an assessment of your competition.

Having identified your competitors, you’ll need to highlight their areas of strength and weaknesses.

v. Strategy & Implementation

Your marketing strategy and implementation plan should explain how you intend to promote your TV station business. Also, it should include information on how you plan to enter the market.

Provide details about costs, pricing, and promotions for your services.

vi. Organization & Management Team

The successful launch of your TV station business won’t be possible without an organized and efficient management team.

Under this section, you’re to identify and describe your management team with roles played and departments headed.

Begin with an organizational chart describing key employees and departments headed by them. Business owners aren’t left out as their profiles need to be added.

This includes names, level of involvement, percentage ownership, and the likes.

Provide detailed information on your management team with names, positions, departments headed, and past experiences.

vii. Financial Plan & Projections

The financial plan and projections section covers the financial aspects of the business. It will be beneficial to use the services of a financial expert such as a professional accountant when writing this section.

Here, three key areas are considered;

They include historical financial data (mostly applies to established businesses) and also realistic prospective financial information.

Another vital inclusion is a brief analysis of your financial data.

SEE: How Do TV Shows Make Money?

With these details provided, your TV station business plan is set for implementation. It’s important never to rush the process but take the time needed to put down everything necessary for a successful takeoff carefully.

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10 TV Shows Every Entrepreneur Should Watch on Netflix Have some free time on your hands? Get into one of these series.

By Deep Patel Edited by Jessica Thomas May 29, 2024

Key Takeaways

  • There’s no shortage of business-related shows on Netflix, covering everything from tech startups to psychology.
  • Shows about business and leadership can teach entrepreneurs how — and how not — to run a company.
  • Shows aimed at entrepreneurs include comedies, dramas and docuseries.

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneurs are often looking for ways to keep their creativity flowing. Sometimes, the best way to get new ideas is to indulge in some self-care by binge-watching Netflix.

Related: 7 Movies on Netflix All Entrepreneurs Should Watch

If you pick the right shows, you'll not only find some much-needed escapism; you might also get a boost of inspiration to help you see things from a different perspective. So, if you're an entrepreneur looking for relaxation and motivation, here are 10 must-see shows about business and leadership to add to your Netflix list.

1. Dirty Money

This brilliant and scathing documentary series is sure to leave you feeling fired up, pissed off and unable to stop watching.

Why watch it? Dirty Money takes a deep dive into corporate fraud and greed through in-depth looks at a few scandals you've probably heard about (but may have forgotten) or never fully understood to begin with.

What you'll get out of it: Every episode covers a case that involves some form of greed and corruption. From crippling payday loans to emissions-cheating car manufacturers to money laundering for cartels, the series takes you on an enthralling journey through cons and corporate malfeasance.

Set in a fictional law firm in New York City, Suits follows a talented college dropout who works as a law associate despite never having attended law school. The show's two main characters, Harvey and Mike, provide lessons in confidence and bravado, and demonstrate how far you can go if someone just believes in you.

Why watch it? Over the course of seven seasons, Suits uses quick-witted workplace humor to depict how characters deal with tough situations – and always come out on top.

What you'll get out of it: The show champions perseverance, the importance of sticking to one's ethics and the need for strong communication . It's a great way to learn about negotiation and navigating complex corporate situations and dynamics.

3. Workin' Moms

This truth-telling comedy for working parents finds humor amid the stress of trying to maintain a work-life balance. Workin' Moms depicts a group of friends coping with the challenges of being working mothers and dealing with difficult situations in fast-paced and competitive workplaces.

Why watch it? The series pushes past the stereotypical one-dimensional portraits of parents we've grown accustomed to seeing on many sitcoms. This show feels genuine in how it portrays people trying to balance home life, parenting and professional goals – it's also funny.

What you'll get out of it: The show isn't afraid to depict the less-than-idyllic reality of what working mothers face — but it does so in a relatable way that finds the humor in everyday life. So, if you're navigating being a tough-as-nails entrepreneur while caring for a tiny human or two, and are also trying to maintain some semblance of a relationship, this show will be relatable for you.

4. The Mind, Explained

The human mind is often regarded as a great mystery; but scientists have done a lot of work to uncover the enigma of how our brain works .

Why watch it? The Mind, Explained is a Netflix docuseries featuring the inner workings of our brains. It takes you through five of the most intriguing parts of the human mind, covering memory, dreams, anxiety, mindfulness and psychedelics.

What you'll get out of it: As an entrepreneur, the more you can unravel the mysteries of the mind, understand how people think and what makes them tick, the better you can incorporate this knowledge into your own marketing and business strategies .

5. Super Pumped: The Battle for Uber

Based on reporter Mike Isaac's nonfiction book of the same title, Super Pumped: The Battle for Uber recounts the meteoric rise and stunning fall of former Uber CEO Travis Kalanick. His disruptive business plan and questionable ethics made Uber successful, but at what cost?

Why watch it? The show may shift your perspective on the rideshare industry and its broader ideology. For entrepreneurs, however, the show presents a case study of leadership gone wrong: how greed can be a corrupting force, and what a win-at-all-cost ethos leaves in its wake.

What you'll get out of it: The series, which was renewed for a second season, gives viewers insight into the inner workings of Uber's business model and how it established its presence across America – skirting local laws in the process. Super Pumped also shows the cutthroat (and often toxic) battles that play out in Silicon Valley boardrooms every day.

Broken is made up of standalone investigative episodes that explore the manufacturing processes and cultural forces behind the demand for different products, including makeup, e-cigarettes, furniture and plastic. Each episode reveals the corrupt and dysfunctional underbelly of these industries.

Why watch it? This documentary series will make you wiser as a business owner and consumer. Episodes examine how influencer hype and scarcity marketing create conditions where counterfeit makeup thrives, teens become addicted to vaping, disposable furniture kills and corporations use single-use plastic.

What you'll get out of it: The series offers a terrifying yet enthralling view of the all-powerful influences of globalism, consumer culture, brand hype and mass production that shape the marketing world . The show reinforces the crucial lesson that deceptive marketing and business practices are always wrong.

7. Better Call Saul

If you're a fan of Breaking Bad , then watching this prequel is a no-brainer. (If you haven't seen Breaking Bad , it might be time to jump on that bandwagon. It's about a high school chemistry teacher who decides to leverage his talents to become a drug lord.)

Why watch it? Like its predecessor, Better Call Saul is a captivating, dark-humor drama chock-full of cliff-hangers that keep you watching.

What you'll get out of it: The spin-off tells the origin story of crooked attorney Saul Goodman. Saul offers many important lessons for entrepreneurs, such as learning when to take risks in growing your business and embodying a "fake it till you make it" attitude. Of course, his successes are overshadowed by the immoral and controversial ways he achieves them. But there are lessons to be learned from his unscrupulous behavior.

8. Inside Bill's Brain: Decoding Bill Gates

This was a popular docuseries for good reason. Bill Gates , the software magnate, has largely been a mystery to the world, but this series gives viewers a glimpse into who he is at his core.

Why watch it? This three-part documentary series from Netflix offers an unadulterated view of the Microsoft co-founder's human side.

What you'll get out of it: It's rare that we get such intimate access to someone like Gates, and this series does an incredible job of pinpointing what makes his mind different and the characteristics that made him one of the world's richest men. The series includes stories from his two sisters, then-wife Melinda Gates, current and former co-workers, friends and the voice of the late Microsoft co-founder Paul Allen.

9. The Playbook

In conversations with five highly successful professional sports coaches , The Playbook digs into the psychology of winning and what it takes to get there. They discuss setbacks and recount compelling anecdotes from their tenures. Coaches include: Doc Rivers (NBA), Patrick Mouratoglou (Serena Williams' coach), Jill Ellis (U.S. Women's Soccer), Dawn Staley (NCAA basketball) and José Mourinho (soccer).

Why watch it? If you want to understand what it takes to be the very best at something, The Playbook is, well, kind of a playbook for that. These coaches have won at the highest levels (national championships, NBA titles, World Cups) and know how to get the very best out of their players.

What you'll get out of it: The five-episode series will shape how you look at leadership, motivation and dedication. Just listen to Dawn Staley tell her personal journey with self-confidence , and you'll be ready to run through a wall — and urge more from your own team in business.

10. Girlboss

This series is based on the autobiography of the girl boss herself, Sophia Amoruso, the CEO and founder of Nasty Gal and an inspiring entrepreneur . Although this show only lasted one season, it did a great job of exemplifying what it takes to make it in business – particularly as a female founder. Based on the book with the same name, Girlboss is essentially Amoruso's personal story, with a bit more drama added in.

Why watch it? The series depicts Amoruso's struggles to overcome roadblocks on her journey to success with her Nasty Gal vintage fashion brand.

What you'll get out of it: Much like Silicon Valley's classic tale of starting a business from a garage, Amoruso started Nasty Gal from her bedroom at the age of 22. You see her hitting rock bottom and then starting over and finding her way to success. The series is an inspiring display of an entrepreneur with a passion for what she does and her willingness to give it her all.

Related: What Entrepreneurs Can Learn From These 6 Movies With Horrible Bosses

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Entertainment Industry Business Plan Sample

Published Jul.12, 2016

Updated Apr.22, 2024

By: Jakub Babkins

Average rating 4.6 / 5. Vote count: 7

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media production business plan

Table of Content

Sample Business Plan for Entertainment Industry

Starting up a media and entertainment industry business doesn’t only mean to start the production house for producing a variety of different items to simply earn the capital, but it requires a concentrated plan that can lead to the fulfillment of your vision. You must know that you are not just starting an entertainment industry business plan but a center that would provide professional services and a showbiz business. Here your business skills and performance decides your success.

You can take help from consulting services or agencies as they will guide you how to start and promote your entertainment industry business plan in media and entertainment industry. Consult magazines and internet to learn about the recent trends in the production and business. Information related to laws and taxes is another significant aspect that you should know before starting the production business. A sound knowledge and effective planning would help you to start a new business and grow it efficiently.

In the entertainment industry, media production is not the production of a single product. Entertainment and media is a very vast field and the productions options available are variable. You should select one or more productions like promotional products, educational television, news, dramas, films documentaries, music, etc. that you would like to work on before starting any entertainment or media entertainment business plan. You would then write a separate media production business plan for each intended production. Generally, your media entertainment industry business plan should include the answers of following questions:

  • What is the purpose or the goal of the production and objective of your entertainment industry business?
  • Which is your intended audience or your production will be watched or listened to by whom?
  • Is the production related to electronic or print media?
  • Does the production include correspondence with other production or media production business plan ?
  • Is the content is new, or the production will reproduce already existing content?
  • Is the production being produced for the Internet, Cable, Satellite TV or TV?
  • Do you have the script for production? If yes, describe the script for the production briefly.
  • What is the total estimated time for opening and closing of production and its anticipated location?
  • How will be the selection of talent done for the production?
  • What are the specifications for the technical equipment and the requirements for the professional knowledge of technical crew for the new production?

Sample Entertainment and Media Entertainment Industry Business Plan

Entertainment and media production and entertainment industry business is not an easy task, but you should think the industry you would like to work like news industry, music industry, the entertainment industry or any other. Think about your budget and time and select according to that. You may start with low cost consuming business and earn more budget and then spend it on any other business. You must build contacts in the media industry and other media related business. A good relationship with other media houses would help you to grow positively. Also, set your ethical standards for your business.

Below are some sample entertainment industry business plans for Video and Film Production, TV production and Music Production. Review the following sample entertainment business plans and tailor your own entertainment industry business plan as per the sample plans described.

Sample Music Entertainment Industry Business Plan

business plan for a production company

The music recording and entertainment industry business is the cornerstone of the entertainment and media industry. Setting up a recording and production business is equally demanding as well as require money and time. Having ample knowledge about the business is important. Music Recording and production is the very tricky part of the entertainment industry because it requires heavy equipment. In the recent decade music production and recording witness a steady growth.

By setting up a music recording and production studio, you cannot only attract solo singers, bands but also large scale entertainment industry like drama industry, etc. It is important to write a good business plan for the entertainment industry before setting up the recording or production studio.

Which services will your Music Production and Recoding company provide?

Firstly, you need to finalize the services you are going to provide along with the vision of the music entertainment business.

  • Vision and Mission of your Studio: Clearly, think about the vision of your music studio as it would direct you to understand the scope of your studio. Your vision must be defined in a way that you want to excel in this business and become the best choice for the media houses. Your mission must be to equip your studio with the best equipment in the world for recording and production of music to provide excellent services to the clients. Good vision and mission will enhance your morale and attitude towards success.
  • What services you would provide? : Think and write clearly about the services you would like to provide in your studio e.g. song recording or production, production of either jingle, soundtracks and audio books, studio sessions, selling of musical equipment and music consultancy services. You should decide what would be the scope of your studio and then enlist the services. You may start with less but don’t compromise on the quality of your entertainment industry business.

Business plan for investors

How to write the business plan for the music entertainment business.

After the vision and services have been finalized the following should be analyzed:

  • Analysis of Market Trends : Analysis of current market trends is important for developing the entertainment industry business plan. It should include current trends in the music industry and potential target clients in the media. Analysis of current trends will help you to identify the important equipment for your studio. You may enhance your services to the music artists, authors, advertising agencies, etc.

You should keep in mind about the level and competence of you competitors to excel in the media production business plan . You should take care of your employees to avoid any resignation from the professionals.

  • Market Strategy : You should identify and make proper salary packages for your employees to attract them and perform their best. It is very important to understand the nature of work of each employee and set salary according to that. You can also look at the salary packages of your competitors to get an idea. Further, incentives and bonus can also improve your credibility in business. Also, consider your estimated sales projection.

It is also important to develop the pricing strategy of you music studio.  Some Music studio often charges by the hour and some of them charge a flat fee. You can develop different pricing packages for your clients.

  • Advertisement Strategy: Publicity of your music recording and production studio is very important to attract the clients from the media and entertainment business. Adopting can cost effective advertisement strategy would help you to promote your studio effectively. You can place an advertisement on billboards, electronic and print media, by using social media and sponsoring a TV or radio show.
  • Finance strategy for setting up a music recording and production studio: You should estimate the price of all the equipment’s needed for your studio. Look for the prices of different brands and select the ones that fulfill your requirements in the best way. List the items and prices. You should also look for the pricing of liability insurance, license, rents, gadgets, additional expenses like advertisements and promotions. Choose cost-effective ways to equip your studio without compromising on the quality of the products. You should conduct a market survey before finalizing the financial strategy. Headphones, mixing consoles, microphones, digital audio workstation, music workstation, preamps. Computers, CD duplicator, and printer, etc. are some important equipment for the studio. This business require excellent sound system for better results.

Well defined Business Structure of the Music Entertainment Company

You should understand the business structure of the studio to achieve your entertainment industry business plan. Also clearly define the responsibilities of the personnel engage in your business structure. Your entertainment industry business structure may include the following:

  • A chief executive officer who would be responsible for the recruitment, selection, training of the staff, developing strategies, planning, organizing and monitoring of the activities or projects.
  • A lawyer or legal secretary who would be responsible for legal documentation of your studio and more responsibilities like drawing up contacts.
  • A Studio Manager who would be responsible for tracking hours of the studio session and billing client, management of recording studio and handling of other main responsible.
  • Music Producer would be responsible for recording and producing of music tracks, ordering of tracks in the album.
  • The recording engineer would be responsible for sound effects in the recording, mixing and adding beats, etc. and selecting good songs to earn money.
  • Admin and HR officer would be responsible for administrative tasks, hiring and training of professionals, appointments of the client and last but least arrangements of travel and meetings.
  • Marketing and sales executive would be responsible for the promotion of music albums, creating new business opportunities, looking for new partners and last but not least responsible for the growth of the studio.
  • An accountant must be the part of your music strategy as he would be responsible for looking after you financial reports, budget, financial analysis and business conditions. He can guide you to make necessary changings in the financial policy.
  • Front desk officer handles the duties assigned by the manager, receive and greets the clients, receive important documents and handles phone calls and emails on behalf of the studio.

A good business structure in important for any business. Also, focus on the work environment. A good family and collaborative work environment would help you to avoid workplace conflicts and improve the quality of production and business. You can get this by proper application of rules and regulations.

Thus, setting up a music production and recording studio needs proper well-defined paperwork. This sample entertainment industry business plan will help you in writing an effective plan that will act as a roadmap for future. An effective media production business plan is a key to your success in your business in the media industry. You can develop your entertainment industry business plan yourself or hire consultancy services. The entertainment industry is incomplete without music houses and in recent decade advancement in sound technology has opened new directions for the artists. Following the above-given sample plan will help to achieve your better results in your entertainment industry business plan.

Sample TV, Film and Video Entertainment Business Plan

Film and video production is another pillar of the television entertainment industry and a good business opportunity for the new comers. These days different TV channels have launched their private drama channels as well as making their films thus increasing chances of business.

Sample Video and Film Entertainment Business Plan

business plan for a music production company

If you are thinking of starting your video entertainment business, it’s a brilliant idea to earn, but have you done all paperwork for this? Do you understand the financial and legal issues related to film production? You also need to know that selection of film and video to be produced by you will be closely linked with the growth of production house and business. Here is a sample of what you should include in your business plan for video production.

Your entertainment industry business plan should cover all the key elements that are necessary for setting up a film production house. Following key points should be included in the business plan for the Video Production:

  • Non-Disclosure agreement : Confidentiality of the information is the most important thing in the media and entertainment business and should be well maintained. Confidentiality of the script of the production, film recordings, profiles of the actors working in the production, gadgets that are or will be used in the production, etc. should be well maintained. Any leakage of the important and crucial information may hamper your film success before release. Non-disclosure agreement should be done with all related parties that information related to video will be kept confidential and secret.
  • Executive Summary: The executive summary should be well written in the entertainment industry business plan. It should include the brief overview of the project (Name, script, key roles) and most importantly the capital required for the video. Capital can be both in terms of money and other physical resources like camera, recording chips, etc. Shooting details should be mentioned. Tentative dates of the film/video shooting and locations where the film/video is likely to shoot should be mentioned. It will help you to have information of your business at a glance.
  • Market analysis: The most important thing is to assess the market and industry before starting your business. You should understand the current trends of the market before signing for video production. Produce what actually is demanded by the market and the audience. Select the story or script that can help you to grow as a business and production house. Also evaluate the pay ranges and select pay scale according to that to attract good faces of the industry.
  • Production Plan: The media production business plan is the trickiest thing to be done in business before investment. You should estimate the production each and everything properly and try to follow this. Estimated time frame, dates of production, the release of the film/video, legal requirements, screening issues, bookings of the shooting sites and location, contracts with the concerned people should be properly written in the production time. It would save your time and money.
  • Hiring of professionals for production: Setting up a production house require hiring of certain professionals like executive members, HR officers, accountants, managers, recording engineers, sound engineers, video engineers, cameraman, photographers, composers, scriptwriters and editors specifically related to video production. Professional dress designers and makeup artists are needed to be hired. The hiring of good and competent employee is the key to the growth of your production house. You must pay market competitive salary to attract good professionals. You must also have list of other professionals or resumes of other possible candidates to call if any current employee suddenly resign.
  • Publicity and Advertisement for promoting the production: You must think about the promotion of your video production house and the film/video in the entertainment industry. Think of the dates of the releases of trailer and promos to publicize the. You can also use other methods of promoting movies like billboarding of promos, given tickets, publicity through live programs and media campaigns. You should also estimate the required budget for this. Advertisement in colleges, schools, and universities is also the excellent opportunity. Cost-effective advertisement strategy would help to gain more in less. You can attract the audience through Unique and creative advertisement, discount options on tickets, by arranging concerts, etc.
  • Information related to the release of the information and distribution methods of the production: You must decide the issue related to the release of video/movie to the audience. You must schedule date of release and trailers or promos release of the film or video. You should decide the patterns of release like local release worldwide release and modified wide release etc. Methods of potential distribution of the films/ video like airline, VOD, DVD or theatrical should be decided. Specifically, write down the names that are actually good for your production team and best fitted for you. The release of video and promos on the special occasion like festivals, local holidays, etc. would increase the chance of success and more earning.
  • Production budget of the film: Evaluating the total cost required in the film production and business is important. It would include all tax credits, rebates, return on investments for business , loss prevention strategy, distribution of profit, salary and all legal issues related to film production and business. You may hire a specialist to help you in making film budget. Other expenses may include legal. Brochures, Stationary, Rent, furniture, etc. Create a comprehensive video budget detailing each and every expense.
  • Understanding the requirements of travel : Film production often requires local and outside country traveling. You must know legal and other requirements of the traveling. Passports, visas, duration to apply for a specific visa for the actors and other crew members. You must know the cost-effective reservations to the airlines, hotel, etc. to save your budget.
  • Selection of the Cast: Selection of the cast for the production of the video is another major task. Sometimes a good script but wrongly selected cast would end up in a loss. You must select the cast appropriate for the roles and those who are liked and demanded by the society. You must decide how you want to pay your actors. Some actors demand payment per scene and other want per episode. Sign a proper agreement with the actors and have it as a part of movie entertainment business plan.

Thus, business related to film and video production is a difficult task. A proper business plan for video production indicating each detail can help you to avoid any many challenges. A good story to well execution demand a well paper work.  You must remember that providing entertainment to the audience is your key responsibility, so your media production business plan is key to your success.  This video production company business plan would help you to customize your plans for the future and get more customers from the media and entertainment industry.

Sample for TV entertainment business plan

video production company business plan pdf

TV production is a brilliant idea for the business. Small investors can easily manage to start this business. You can reach many people in a short time via TV and can also convey your thoughts to local people and also to the people living across the border. TV can communicate your message through sight, sound and motion to have an immediate impact on the audience. You can package good programs and earn millions of dollars from the show sponsors. Successful TV production is a creative work, and most of our entertainment programs are broadcasted through TV. TV production is not only the source of entertainment but also a source of information in the electronic and digital world.

These days many TV stations and channels are working in the TV business and trying to compete. They are launching many different channels on various types of content like news, sports, dramas, etc. and looking for content and production. Firstly you need to decide which TV shows you would like to produce. The production option for the TV shows are as follows:

  • News related programs: You can produce exclusive content for the news TV channels. Be creative in what you are going to build and sell it and grow your business. You can start special documentary programs, interviews with the great leaders which will share positive aspects of their family. You can also give a chance to newcomers in the industry by introducing them through your production. You can share news and information of what happening across the broader and internationally. News related to fashion and sports can be produced.
  • Health Related Programs: It is the most important and often neglected part of our TV industry. You can start with the production of informative programs related to different diseases such as AIDS, tuberculosis and other life-threatening and lifestyle diseases. Production of programs that help people to prevent diseases and give knowledge related to health, exercise, and fitness can also be started. It can attract a large number of audience. You can look for the advertisement of individual hospitals or pharmaceutical industries to grow your business. You can also take an initiative by taking short interviews of the health professionals. Further, the production of videos of other health related practices like herbalists, yoga, traditional health practices, etc. can also be done. You can also create a show on new health-related discoveries to attract people.
  • Production of Tourism and enhancement of culture shows: Very few programs are on aired these days to promote your local culture. You may take the initiative by producing programs on historical places of your country, natural and beautiful sites of the country to attract the tourists. Further, you can promote the local culture of your country. Beautiful production may help to achieve success. The production of different culture related programs by showing different traditions, customs, and values can also prove beneficial. For this, you may to travel both locally and internationally and you may take assistance from the embassies, traveling agencies and guides.
  • Production of Economics and Real Estates programs: You can attract the businessman and real estate agents through production of valuable programs on current economic conditions, forecasting of the economic situation of the country, stock exchange, etc. Production of the programs related to selling and purchasing of houses and property listings, etc. by collaborating with real estate agents, economists, etc. can also be done. This will give new directions to your business.
  • Film and Drama Production: You can earn money and fame through video and drama production because it targets a large audience. A good story with good direction and production is the key to your success. Choose those film and dramas for production that their target audience wants to watch. You can also make the film, documentary and short telefilms on social issues and become a social change agent. Try to produce content out the common locations.
  • Production of Fashion shows: The entertainment industry is nothing without fashion and fashion shows. Designers are focusing on both Eastern and Western fashion and also a blend of both. Fashion shows earned a lot of fame these days. Many fashion designer have started their own brands and becoming the part of big fashion industry. Many fashion shows are under production these days. You can also introduce new fashion designers and fashion magazines.  Production of programs on personality developing or makeup tutorials can also attract audience.
  • Advertisements: These days many brands are looking for the production of advertisements. You can also produce novel and unique advertisements. Look for the brands and offer a good package to them and earn money.

Here is a step by step guide to writing business plan for TV entertainment:

  • The idea with concept and knowledge: Each program on aired on the TV has an idea and concept that reflects your knowledge. So start with programs of your interest, professional background, and orientation. A good idea that is consistent with your passion will help to tailor the program brilliantly.
  • Think about what you want to produce: There are many types of content available for the TV production like dramas, short films, documentaries, advertisements, etc. you should have a clear idea about what your production will be based on before planning for the business.
  • What would be the number of people required for the production?
  • The production will go live or would be recorded?
  • What type of advertising would the production require?
  • Will you collaborate with the TV station or go for independent sponsors for the production?
  • Estimate the budget: It is important to estimate your budget before finalizing anything. Remember that you would probably have to pay to the crew members along with the show directors and the production studio. Your contacts may help you to select a good production house in a cost effective way. A good estimated budget is key to your business growth.
  • Production stage: Production stage is the main phase of recording your play/drama/video etc. You need to be very careful at this stage especially if the program is going live. Careful preparations are also necessary and might require traveling locally or internationally. You can take help from other consulting or advertising agency. Try to be perfect at this stage. It would take more than one shooting or recording of a single scene to gain a perfect production in Put your time and effort for good results.
  • Editing Stage: It is the most important and crucial stage of production. It is probably the what you want your audience to see and listen out of many other programs. If your recording is of more than an hour, you probably have to cut it short to thirty minutes. In this stage you have to lay the music to mention the names of crew members and other important things.

The above Sample   business plan for TV production would help you to learn the following:

  • How to earn money by becoming successful TV producer?
  • How to get a partnership with the TV stations?
  • How to start a successful TV career in the media and entertainment industry?

So, you can start a good business through TV production. A good production would increase your chances of getting hired by big TV stations and grow business. Think of creative and new ideas to produce TV programs related to the new idea.

Sample Promotional Products Business Plan

audio production company business plan

Business in media and entertainment industry is all about production and promotion. Both print and electronic media try to compete with each other regarding production and promotion.

How to start a Promotional Products Business?

If you have money and want to start a new business, spending in the media and entertainment industry is worth spending. This industry would broaden the chances of your success and fame. Entertainment  and media industry operates through news, documentaries, films, advertisements and marketing items. You can make capital and enhance revenue of your business through starting investing in either production or selling of the advertisement items

Promotion of any business involves

  • Production of the product
  • Pricing of the production
  • Placement of the production
  • Promotion of the production

Promotion is what how you communicate about your business to others. Promotion of the production further includes advertisements, developing and building relations along with sale of the production. It is good to work on the promotion of the production to earn more. The best ways to promote business is through the marketing items. The trend of the promotional product is growing day by day.

Billions are invested on the production of promotional products these days in America on items like T-shirts, pens, hats, etc. These products are given away along with the other main products to increase the value and business. Spending a small amount on the production of promotional items for your media production business plan will actually help to earn more. In actual, manufacturing and production of promotional products is not a big game, but to market, these promotional products are the real one. This business requires good communication, sales and marketing skills. Attracting attention through effective communication, making people recognize your brand and sticking with your brand is what you can do with the effective promotion of products. You can promote a favorable image of your production and brand and grow business. After the successful promotion of any product, you can increase your target audience and expand your products.

Ways to start promotional product business

To start your business of promotional products you should where you are exactly located and take advantage of your locality. You can enter the promotional product business for media and entertainment industry in two different ways. Here are these two options.

  • Start production of inexpensive products for sale: To become the manufacturer, you need to establish a production station or shop. You can import items from other cheaper stores or establish your own manufacturing plant. You can also import items from other countries where the products are manufactured for much lesser prices. You must have a plan according to your budget to start your manufacturing factory. Do not forget to take care of your regional climate and laws. It is important to join promotional products associations to increase the chances of getting distributors. Hire sale force who will promote your products. They can be hired through online employment sites too.
  • Become the product distributor and Imprinter: You can also start earning through contacting those manufacturers looking for distributors to sell their production. Look for those products you are interested and create a list of potential customers. Understand your client needs first and then select the promotional products.

Entertainment Industry Business Plan Sample

Sample Business Plan for Promotional Products

The right entertainment industry business plan will be a guideline for you to follow through each step of your business. The right plan is essential for making the business success. Here is a sample entertainment industry business plan for promotional products:

  • Firstly write down the executive summary of your promotional company. Introduce your company. Decide and write products to be promoted. To increase the value of their main business entertainment, many companies hold various products for promotion. Your business can supply logo imprinted items and products to distributors or work as a distributor itself. You should write a brief description of the nature of work of your production Company and products and services in detail.
  • Understand the market trends. Many industries deal with the promotional products. These products can be of daily usage with imprinted logos or message or slogan.
  • Write how you would expand your business. You must know that you have to compete with the larger products industry and for this, you must have to keep on adding your unique promotional products. Similar products can reduce your chance of profit.
  • Decide duration of the promotion. You must decide when and how long the promotional product will be offered. You should estimate the target profits, client’s needs, and your location. You promotional production business will be dependent on the quality and on time delivery of your products. Bring originality to your business, not imitation.
  • Decide how you would market your products. Successful marketing strategy is the key to your success in promotional products business. Look for those distributors with the good record. Secondly, focus on the marketing where the item is necessary to attract the client. You can also hire dealers or outsource your distribution of the products. Distributors spend a good time for your business so a proper compensation would attract more dealers. Develop a strategic alliance with your distribution.
  • Define appropriate milestones. Media industry heavily depends on entertainment sector. Your business can earn more in the media but select real appropriate milestones to help you to achieve target quickly. Always keep track of your sales, starting and closing dates, etc., would help you to achieve growth on your success.
  • Your entertainment industry business plan must have a management summary. The proper management of your business is key to your success. Often one business is divided into three to four areas which assist each other in product sourcing, marketing, production, and finance.

Tips for starting a Promotional Product Business

Here are a few tips for starting a promotional product business:

  • Choose small size products that are easy to deliver at a low cost. You can also opt to send coupons.
  • Decide whether you will offer promotional services round the year or once or twice. Make your budget plan prior.
  • Choose and effective promotional strategy and reevaluate your promotional strategy.

Whether you are producing news, dramas, films, etc., you must keep in mind few general guidelines. Equipment takes the time to setup and similarly break down of equipment. You should estimate this time before going to any locations. Electronic devices need a power supply like lighting and cameras. You should keep this in your mind when going for outdoor shooting. You need to take prior permission from the government of local governing body for outdoor shooting and agreements needed to be done. You should select places without ambient noises. Site surveying is a good option as you can resolve any sight issues before production.

About OGScapital

Check out the credentials of our media production business plan consultants and read through our library of sample entertainment industry business plans. One of the main attributes that set OGSCapital apart from the crowd is that we are a team of professionals who are not only focused on making money but helping our clients succeed in establishing their businesses. When you contact us, we will carefully listen to your needs and expectations and come up with an ideal strategy on how to craft the media production business plan or improve your business operations. To meet diverse clients’ needs and maintain a high quality level, we do not use templates. Instead, we take our time and use our resources to create a customized entertainment industry business plan for each of our clients. We have excellent time management skills, so you can be sure that we will complete writing the business plan on time. You can count on OGSCapital to scale your business to greater heights by providing you with professional business consultancy and business plan writing services. Fill out the form below to get in touch with our able and trusted customer care support team.

Download entertainment industry business plan sample in pdf

OGS capital professional writers specialized also in themes such as bowling alley business plan , business plan for bouncy castle , nightclub business plans , starting paintball business , business plan for hotel and resort , roller skating rink business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How To Write A Business Plan (2024 Guide)

Julia Rittenberg

Updated: Apr 17, 2024, 11:59am

How To Write A Business Plan (2024 Guide)

Table of Contents

Brainstorm an executive summary, create a company description, brainstorm your business goals, describe your services or products, conduct market research, create financial plans, bottom line, frequently asked questions.

Every business starts with a vision, which is distilled and communicated through a business plan. In addition to your high-level hopes and dreams, a strong business plan outlines short-term and long-term goals, budget and whatever else you might need to get started. In this guide, we’ll walk you through how to write a business plan that you can stick to and help guide your operations as you get started.

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Drafting the Summary

An executive summary is an extremely important first step in your business. You have to be able to put the basic facts of your business in an elevator pitch-style sentence to grab investors’ attention and keep their interest. This should communicate your business’s name, what the products or services you’re selling are and what marketplace you’re entering.

Ask for Help

When drafting the executive summary, you should have a few different options. Enlist a few thought partners to review your executive summary possibilities to determine which one is best.

After you have the executive summary in place, you can work on the company description, which contains more specific information. In the description, you’ll need to include your business’s registered name , your business address and any key employees involved in the business. 

The business description should also include the structure of your business, such as sole proprietorship , limited liability company (LLC) , partnership or corporation. This is the time to specify how much of an ownership stake everyone has in the company. Finally, include a section that outlines the history of the company and how it has evolved over time.

Wherever you are on the business journey, you return to your goals and assess where you are in meeting your in-progress targets and setting new goals to work toward.

Numbers-based Goals

Goals can cover a variety of sections of your business. Financial and profit goals are a given for when you’re establishing your business, but there are other goals to take into account as well with regard to brand awareness and growth. For example, you might want to hit a certain number of followers across social channels or raise your engagement rates.

Another goal could be to attract new investors or find grants if you’re a nonprofit business. If you’re looking to grow, you’ll want to set revenue targets to make that happen as well.

Intangible Goals

Goals unrelated to traceable numbers are important as well. These can include seeing your business’s advertisement reach the general public or receiving a terrific client review. These goals are important for the direction you take your business and the direction you want it to go in the future.

The business plan should have a section that explains the services or products that you’re offering. This is the part where you can also describe how they fit in the current market or are providing something necessary or entirely new. If you have any patents or trademarks, this is where you can include those too.

If you have any visual aids, they should be included here as well. This would also be a good place to include pricing strategy and explain your materials.

This is the part of the business plan where you can explain your expertise and different approach in greater depth. Show how what you’re offering is vital to the market and fills an important gap.

You can also situate your business in your industry and compare it to other ones and how you have a competitive advantage in the marketplace.

Other than financial goals, you want to have a budget and set your planned weekly, monthly and annual spending. There are several different costs to consider, such as operational costs.

Business Operations Costs

Rent for your business is the first big cost to factor into your budget. If your business is remote, the cost that replaces rent will be the software that maintains your virtual operations.

Marketing and sales costs should be next on your list. Devoting money to making sure people know about your business is as important as making sure it functions.

Other Costs

Although you can’t anticipate disasters, there are likely to be unanticipated costs that come up at some point in your business’s existence. It’s important to factor these possible costs into your financial plans so you’re not caught totally unaware.

Business plans are important for businesses of all sizes so that you can define where your business is and where you want it to go. Growing your business requires a vision, and giving yourself a roadmap in the form of a business plan will set you up for success.

How do I write a simple business plan?

When you’re working on a business plan, make sure you have as much information as possible so that you can simplify it to the most relevant information. A simple business plan still needs all of the parts included in this article, but you can be very clear and direct.

What are some common mistakes in a business plan?

The most common mistakes in a business plan are common writing issues like grammar errors or misspellings. It’s important to be clear in your sentence structure and proofread your business plan before sending it to any investors or partners.

What basic items should be included in a business plan?

When writing out a business plan, you want to make sure that you cover everything related to your concept for the business,  an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.

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Julia is a writer in New York and started covering tech and business during the pandemic. She also covers books and the publishing industry.

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small Business where she served as an editor and strategist covering small business marketing content. She is a former Google Tech Entrepreneur and she holds an MSc in International Marketing from Edinburgh Napier University. Additionally, she is a Columnist at Inc. Magazine.

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The 45+ Best Businesses & Entrepreneur Shows, Ranked

Ranker TV

In the compelling realm of television, business shows and entrepreneur TV shows have taken center stage, enticing viewers with intriguing insights into the fast-paced, challenging, yet rewarding world of entrepreneurship and business. These shows unravel the mysteries of running a successful enterprise, from negotiating high-stakes deals to crafting innovative business strategies. They serve as an engaging medium, brilliantly bridging the gap between entertainment and education for aspiring entrepreneurs and business enthusiasts. 

Among numerous offerings, there are some stand-out start-up programs that have vastly deepened our understanding of the business world and entrepreneurial spirit. These shows have managed to capture the essence of entrepreneurship in a way that's both entertaining and thought-provoking. They delve into the tumultuous journey of business, showcasing the highs of sealing a lucrative deal, the lows of bear markets, and everything in between. Through the prism of reality television, they reflect the real struggles, triumphs, and tenacity of business magnates and budding entrepreneurs. 

For instance, Shark Tank has won hearts globally with its unique format where potential entrepreneurs pitch their business ideas to a panel of ‘sharks’ (i.e., successful investors), hoping to secure investment. Similarly, The Profit features Marcus Lemonis offering struggling businesses capital investment and his expertise in exchange for an ownership stake in the company. On the other hand, Undercover Billionaire chronicles the journey of a successful entrepreneur trying to create a million-dollar company from scratch with limited resources. Undercover Boss follows upper-level executives as they slip anonymously into the rank and file of their own organizations. Each of these shows, available on streaming platforms like Netflix, Hulu, Disney+, Max, Amazon Prime, and Paramount+, offers an unvarnished view of the nerve-wracking, yet inspiring world of business and entrepreneurship. 

These best business shows offer more than just entertainment - they provide a peek into the trials, tribulations, and triumphs of running a business and being an entrepreneur. These shows about business and entrepreneurs not only satiate the knowledge thirst of budding entrepreneurs but also serve as an inspiration, pushing them to think outside the box and dream big. As you embark on the journey through these remarkable programs, be prepared for an immersive experience - one that combines entertainment with education, reality with inspiration, and dreams with the drive to achieve them.

Shark Tank

Watch budding entrepreneurs pitch their unique ideas to a panel of powerhouse investors, who'll put their own money on the line for a piece of the action. It's a high-stakes blend of pressure and persuasion as these ambitious start-ups fight to make their dreams a reality. Nail-biting negotiations, game-changing deals, and success stories that inspire, it's sink or swim in this fast-paced world of business.

Is Shark Tank Worth Your Time?

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The Profit

This fascinating series follows an investing maverick as he breathes new life into faltering businesses. Armed with a wealth of experience and a healthy dose of ruthless determination, our hero swoops in to tackle tough challenges, giving struggling entrepreneurs a fighting chance. From rebranding and restructuring to straight-up tear-jerkers, this show is sure to have you rooting for underdogs and learning valuable business lessons along the way.

Is The Profit Worth Your Time?

I Quit

Get ready for an emotional rollercoaster as daring entrepreneurs ditch the 9-to-5 grind and pursue their passions full-time. These brave souls throw caution to the wind, tackling the steep learning curves, financial hardships, and personal sacrifices that come with building a business. Pull out the tissues as you witness their triumphs and setbacks - and maybe find the inspiration to chase your own dreams, too.

Is I Quit Worth Your Time?

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Undercover Billionaire: Secrets to Success

Undercover Billionaire: Secrets to Success

Who says you can't build an empire from scratch? Follow a self-made billionaire who goes undercover with just $100, a pickup truck, and a dream to create a million-dollar business within 90 days. It's a heart-pounding race against time that showcases the grit and determination it takes to beat the odds, and a gripping reminder that sometimes, the biggest roadblocks to success are all in your head.

Is Undercover Billionaire... Worth Your Time?

Undercover Billionaire

Undercover Billionaire

Watch this top-secret social experiment unfold as a bona fide business tycoon hides his true identity and starts from scratch with just $100 in his pocket. Incognito and armed with nothing but his wits, he's got 90 days to turn a small-town business into a million-dollar enterprise. Buckle up for a high-octane journey through the cutthroat world of entrepreneurship that'll have you questioning everything you thought you knew about what it takes to succeed.

  • # 27 of 80 on The 70+ Best Discovery Channel Shows, Ranked
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Dragons Den

Dragons Den

Enter the den, where ruthless Canadian business moguls decide the fates of aspiring entrepreneurs vying for their hard-earned cash. It's sink or swim as these hopefuls present innovative products and ventures, only to face a barrage of tough questions and even tougher negotiations. This fiery battle of wits and wills will keep you glued to your screen, wondering who'll walk away with a deal - and who'll leave empty-handed.

Is Dragons Den Worth Your Time?

tv show business plan

Start A Tv Show Program - Business Ideas

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

The television show program business idea involves creating and producing original television shows for networks or streaming platforms. This business requires a lot of creativity, and a strong understanding of the entertainment industry and what types of shows will appeal to audiences.

To start this business, you must have a team of creative professionals, including writers, directors, producers, and actors. You will also need a budget for production costs, including equipment, locations, and salaries. Marketing and promotion will also be essential to ensure that your show gets noticed by the right people.

For success in the business, staying up-to-date on industry trends and what types of shows are popular will be essential. It will also be crucial to have strong relationships with networks or streaming platforms and to be able to pitch your show effectively. Continuously working on new ideas and developing a strong brand will also be crucial to success in this business.

Starting a tv show program requires a great deal of effort, dedication, and most importantly passion .

If you're interested in how to sell tv show program, or selling tv show program online, you can use this page as a guide for everything you'll need to know.

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Training & Education Expenses

$0

$1,000

Software Expenses

$0

$594

Advertising & Marketing Costs

$0

$2,750

Website Costs

$13

$215

Specific Industry Expenses

$0

$100

Total Startup Costs

$13

$11,659

Successful Businesses

Business URL Rank

DStv

dstv.com

KSTP

kstp.com

American TV Listings

tvtv.us

Welcome to eTV

etv.co.za

Disney TV UK

tv.disney.co.uk

Kochie's Business Builders

kochiesbusinessbuilders.com.au

TvStartup Inc.

tvstartup.com

Strimm: Create Online TV Channel

strimm.com

Worlds Greatest TV Show

worldsgreatesttelevision.com

WCNY

wcny.org

caughtinprovidence

caughtinprovidence.com

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a tv show program costs significantly less money than most businesses, ranging anywhere from 12 to 11,659.

Rewarding work

Starting a tv show program can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A tv show program gives people a reason to visit your website and to keep coming back to you!

Cons Description

Crowded Space

Competition is high when it comes to your tv show program, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Constant maintenance of publication

You may find yourself constantly needing to update your tv show program in order to stay relevant for your audience and for those searching on google.

Lack of benefits

With a tv show program, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Isolation

Often times, as a tv show program, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a tv show program, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

No safety net

Typically, as a tv show program, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

tv show business plan

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ProfitableVenture

Internet TV Station Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Media Industry » TV Station & TV Shows

Do you want to start an internet TV and need to write a plan? If YES, here is a sample internet TV station business plan template & FREE feasibility report.

It is no longer news that the advent of internet has paved way for unlimited business opportunities that one can easily start and run from a location and have clients all across different locations from different countries. One of the businesses that can easily be started by leveraging on internet technology and of course financial expertise is an internet television business.

It is important to mention that starting up an internet TV station business also needs a significant investment capital, solid planning, and concentration to detail in order to keep your business profitable.

A Sample Internet Television Station Business Plan Template

1. industry overview.

Television stations operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry.

It is important to point out that within the context of internet television, a channel might be:

  • A broadcast or cable TV station / network (e.g. CBS or CNN) which posts videos or live streams to its website or a video hosting website
  • A user or group who live stream or upload videos to a video hosting website such as YouTube or Twitch (e.g. The Young Turks)
  • A video on demand website (such as Netflix or YouTube) which is assigned a channel number by cable/satellite TV providers.

Some video on demand services (e.g. Hulu, Viki or DramaFever) have channels on YouTube, but their own apps or websites would probably not be considered channels in and of themselves.

No doubt, the Television Station industry is in the mature phase of its life cycle and luckily for the industry, the advent of digital media has provided an opportunity for the industry to explore and experience vibrant growth. Of course, the industry is becoming more concentrated, as seen by a few large global firms dominating the market and gaining huge market share of the available market.

Federal Communications Commission (FCC) regulations, once the primary barrier to entry into the Television Broadcasting industry, have steadily declined in recent years. The marketplace for broadcast TV has changed drastically since its inception; according to market research, GfK, 17.0 percent of US households rely solely on over-the-air broadcasts for their television needs.

Cable and satellite now dominate the industry, and according to eMarketer’s latest survey on digital consumption, an estimated 50.8 percent of Americans watch at least some of their TV from online services. The FCC, rather than create protectionist measures that limit new types of media from competing against major broadcasting companies, has instead welcomed this competition.

The Television Stations Industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as united states of America, Canada, United Kingdom , Germany, Australia, France and Italy et al.

Statistics has it that in the United States of America alone, there are about 2,250 licensed and registered television (strictly online television stations inclusive) responsible for employing about 133,170 employees and the industry rakes in a whooping sum of $67 billion annually with an annual growth rate projected at 2.7 percent.

It is important to state that the establishments with lion shares of the available market in this industry are Fox, NBC Universal, The Walt Disney Company and Viacom Inc.

A recent report published by IBISWorld shows that over the five years to 2017, the Television Broadcasting industry has struggled somewhat to attract viewers and generate advertising revenue, though industry revenue has increased. Companies have continued to invest in advertisements for certain programs, such as professional and collegiate sports.

Yet, as consumers quickly adopted mobile devices, thereby increasing their ability to subscribe to online streaming platforms, advertisers lowered their spending on broadcast television and increased their efforts on digital and online media.

Over the five years to 2022, television broadcasters will respond to a shifting media environment by restructuring their business models to better integrate programming with digital platforms.

Over and above, TV stations cannot be phased out despite the change in visual technology approaches and the emergence of new media (YouTubes et al).  It is easier for television stations to leverage on modern technology to reach – out to their target market.

2. Executive Summary

Max Scope™ Internet TV Station, Inc. is a U.S based and world class strictly internet television station that will operate from in New Haven – Connecticut. We have been able to secure a standard and well – positioned office facility in a central business district in New Haven.

We are a strictly internet television station that is set to compete in the highly competitive television stations industry not only in the United States market, but also in the global market because our clientele base will not be restricted to just businesses and organizations in the United States but in the international market who would want to advertise on our internet TV station.

Max Scope™ Internet TV Station, Inc. will air live news and sports events from all across the United States and other live news and sport events. Our business goal is to become one of the leading internet – based TV station in the United States of America with high profile corporate and individual clients scattered all around the globe.

Our workers are going to be selected from a pool of talented and highly creative broadcasters and media experts in and around New Haven – Connecticut and also from any part of the world as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading internet TV stations in the United States and of course throughout the globe.

At Max Scope™ Internet TV Station, Inc., our client’s and viewers best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s business needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Max Scope™ Internet TV Station, Inc. is founded by Jude Williams and his friend and business partner for many years Victor Carson. They both graduated from University of Connecticut, Beckley with BA in Mass Communications and they have a combine experience that revolves around journalism, new media, broadcasting, and business management et al.

3. Our Product and Services 

Max Scope™ Internet TV Station, Inc. was established with the aim of maximizing profits in the TV station industry. We want to compete favorably with leading strictly internet television stations in the United States and of course throughout the globe which is why we have but in place a competent team that will ensure that we meet and even surpass our customers’ expectations.

We will work hard to ensure that Max Scope™ Internet TV Station, Inc. do not just air news and sports events in the United States of America, but also from other parts of the world. Our products and services are listed below;

  • Operating internet broadcasting studios and facilities
  • Producing television (sports) programming content for online audience
  • Transmitting programming to affiliated broadcast stations
  • Advertising services
  • Creative services
  • Public relations services for sport clubs
  • Media planning, buying & representation
  • Creating news and sports related advertising campaigns
  • Disseminating advertising campaigns through our TV station
  • Other related media and advertising advisory and consulting services

4. Our Mission and Vision Statement

  • Our vision is to establish a standard and world class strictly internet television station whose programs will not only be viewed by audience in New Haven – Connecticut but also throughout the United States of America, and other parts of the world.
  • Our mission is to provide professional internet television broadcasting services that will provide platforms for businesses, individuals and non-profit organizations in promoting their brands and reaching out to a wide range of potential customers all over the globe.
  • We want to build a strictly internet television station that can favorably compete with other leading brands in the industry.

Our Business Structure

Max Scope™ Internet TV Station, Inc. is a world class strictly internet television station that intend starting small in New Haven – Connecticut, but hope to grow big in order to compete favorably with leading strictly internet television stations in the United States and of course throughout the globe.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. Which is why we are committed to only hiring the best hands within our area of operations.

At Max Scope™ Internet TV Station, Inc. we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, Max Scope™ Internet TV Station, Inc. have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer
  • Creative and Technical Director

Advertising cum Digital Marketing Specialist

Human Resources and Admin Manager

  • News Casters and Sport Presenters
  • Sales and Marketing Executive

Content Creator

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Creative and Technical Director:

  • Serve as project manager of the organization; works directly with employees
  • Responsible for designing programs, advertising concepts and winning business proposals for the organization
  • Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
  • Maintain a reliable system for providing technical support for all programs and events
  • Monitor audio and mixing as well as audio recordings throughout productions
  • Oversee proper lighting as predetermined in team production meetings
  • Ensure all productions are distraction free and technically well-supported by various support roles
  • Produce technical drawings and communicate with scene supervisors to determine the effectiveness of planned processes
  • Recruit and train exceptional employees to fulfill required positions within the technical field
  • Update and maintain all production technologies ensuring proper maintenance and installation
  • Keep detailed and reliable records regarding warranties and licensing agreements.
  • Responsible for handling media planning, buying & representation
  • Responsible for creating advertising campaigns
  • Responsible for disseminating advertising campaigns through available mediums, such as TV, Radio and periodicals et al
  • Handle other related media and advertising advisory and consulting services
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversee the smooth running of the daily office.

Sales and Marketing Manager

  • Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Model demographic information and analyze the volumes of transactional data generated by customer
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales
  • Create new markets cum businesses for the organization
  • Empower and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for Max Scope™ Internet TV Station, Inc.
  • Serves as internal auditor for the organization.

News Casters and Sports Presenters

  • Present news and other current affairs
  • Present sports program for the organization
  • Responsible for developing catchy sport programs
  • Interview guest in the studio and in the field
  • Responsible for creating contents for the organization as it relates to sports program and advertising
  • Responsible for creating content / buzz words that will help attract viewers
  • Liaising and working effectively with other staff members to generate sales for our clients
  • Operate motion picture or television camera as you record scenes for motion pictures, advertising or television broadcasts.
  • Know and apply the technical aspects of lenses, film, filters, light and camera settings to each shot to ensure the director gets the effect he or she wants.
  • Adjust printers, camera controls, and any related equipment to find the right lighting, exposure and focus.
  • Work with other film professionals, including electricians, lighting technicians and directors to determine desired effects, lighting requirements, camera movements and filming sequences.
  • Arrange studio sets to best suit the settings on the camera, and control the lighting equipment, film stock, audio and cameras to get the result the director desires from the film.
  • Maintain, clean and test all broadcasting equipment and cameras to ensure every tool is in good working order each day before filming starts.
  • Watch filming sets closely to determine if problems are present in regards to camera angles and lighting and notify the director about issues before filming starts.
  • Remain updated on new technology and current industry trends to ensure you bring the latest methods to the job.
  • Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
  • Ensures that contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the creative director in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries.

6. SWOT Analysis

Max Scope™ Internet TV Station, Inc. engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured strictly internet television station that can favorably compete in the highly competitive TV broadcasting industry in the United States and the world at large.

We know that if we get things right before starting our sports TV station, we will not have to struggle before attract loyal clients and building our clientele base cum viewer base to a level where we can easily breakeven in record time. We hired the services of Dr. Edwards Christopher, a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Max Scope™ Internet TV Station, Inc.;

Our core strength lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient journalists and broadcasting experts, a team with excellent qualifications and experience various niche areas in the strictly internet television station industry and other related industry.

Aside from the synergy that exist in our carefully selected workforce, we have some of the latest internet broadcasting equipment and our services will be measurable, result driven and guided by international best practices in the industry.

As a new internet TV station with bias in news and sports broadcasting in New Haven – Connecticut, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive internet television broadcasting industry; that is perhaps our major weakness.

  • Opportunities:

Although competition for advertising dollars is expected to remain fierce over the five years to 2024 and shifts in consumer viewing habits will continuously prompt adjustments by broadcasters, the industry is expected to continue growing during the outlook period.

Digital distribution will likely remain an important component of the industry’s strategy as consumers’ relationship to TV content continues to evolve. As a standard and world class strictly internet television stations we are ready to take advantage of any opportunity that is available in the industry.

The major threat that we are going to face as a business that operates strictly on the internet is the growing threat from hackers and perhaps a down – time from the world wide web.

7. MARKET ANALYSIS

  • Market Trends

If you are conversant with the television stations industry, you will agree that in the bid to reach out to a larger viewer base, television stations are now leveraging on internet broadcasting and mobile apps. This goes to show that the television stations broadcasting stations will continue to evolve due to the advancement of computer technology and software applications designs et al.

The Television Broadcast industry recently underwent structural changes and dealt with a sharp drop off in advertising revenue. Industry revenue declined at an average annual rate of 2.1 percent over the past five years to $36.1 billion in 2011. Advertising revenue was depressed when disposable income levels decreased and consumers gradually shifted to cable TV, online channels and other media.

According to IBISWorld, total advertising spending decreased at an annualized rate of 0.2 percent over the period, including a drastic 11.3 percent decline in spending in 2009 alone. As consumer sentiment improves and the industry continues to negotiate retransmission fees from cable companies, revenue is expected to grow 2.5 percent in 2011.

Lastly, investments in new technology, including the costs of transition to digital transmission, squeezed profit margins over the past five years. In 2009, specifically, the industry was hard pressed to maintain profit margins with the costly switch to digital and a revenue drop of 9.9 percent.

As a result, the Television Broadcasting industry earned a profit of just 9.1 percent of revenue in 2009, a drastic fall from a peak profit of 16.4 percent two years prior. With advertising revenue rebounding slightly and negotiations with cable companies contributing to income, the industry is projected to earn a 13.2 percent profit in 2011, totaling $4.8 billion.

8. Our Target Market

Prior to starting our strictly internet television station, we are certain that there is a wide range of viewers, corporate and individual clients who cannot successfully run their businesses without the services and support of a standard strictly internet television stations; a company that can help them reach out to their target market and effectively promote their corporate brand and image.

In view of that, we have created strategies that will enable us reach out to various corporate organizations, non – profits, government agencies and individual who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations of our clients.

Aside from viewers from all across the world, below is a list of the people and organizations that we have specifically market our PR and advertising services to;

  • Banks, Insurance Companies and other related Financial Institutions
  • Blue Chips Companies
  • Corporate Organizations
  • Manufacturers and Distributors
  • Real Estate Owners, Developers, and Contractors
  • Research and Development Companies
  • The Government (Public Sector)
  • Schools (High Schools, Colleges and Universities)
  • Celebrities, Politicians, Public Figures and Public Speakers
  • Sport Organizations
  • Religious Organizations
  • Political Parties
  • Branding and Advertising agencies
  • Entrepreneurs and Start – Ups

Our Competitive Advantage

Surviving in the business world as a sport television station requires more than, your expertise, knowing how to conduct your business but also how to network with key people that matters; decision makers that can decide who will get an advertising contract or a business deal.

We are quite aware that to be highly competitive in the television broadcasting industry means that you are not only expected to be able to deliver consistent and excellent programs cum services, but you must be result driven and able to meet the expectations of your target audience.

No one would want to continue to place adverts in your station if don’t always meet up with the target sales the organization intends to generate when they place adverts in your television station. Our competitive advantage lies in the power of our team; our workforce.

We have a team of creative, result driven and highly proficient television experts, a team with excellent qualifications and experience various niche areas in the strictly internet television stations industry and other related industry.

Aside from the synergy that exist in our carefully selected workforce, we have some of the latest internet broadcasting equipment and our services will be measurable, result driven and guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups strictly internet television stations in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

We are mindful of the fact that there is stiffer competition in the television stations industry, hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the advertising agencies industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Max Scope™ Internet TV Station, Inc.

Our corporate goal is to grow Max Scope™ Internet TV Station, Inc. to become one of the leading strictly internet television stations in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world.

Max Scope™ Internet TV Station, Inc. is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our strictly internet television station by sending introductory letters alongside our brochure to sports organizations, corporate organizations, government agencies, non – profits, religious organizations and key stake holders in and around New Haven – Connecticut.
  • Promptness in bidding for advertising contracts from the government and other cooperate organizations
  • Advertise our business in relevant business magazines, newspapers, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still run their adverts or program in our station
  • Leverage on the internet to promote our business
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

Sources of Income

Max Scope™ Internet TV Station, Inc. is established with the aim of maximizing profits in the television stations industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients. Max Scope™ Internet TV Station, Inc. will generate income by offering the following services;

  • Producing online television (sports) programming content for clients
  • Creating online sports related advertising campaigns
  • Disseminating advertising campaigns through our online TV station
  • Other related online sports media and advertising advisory and consulting services

10. Sales Forecast

One thing is certain, there would always be sports organizations, corporate organizations, government agencies, non – profits and individuals who would need to advertise in internet television stations to help them increase sales or promote their brands and corporate image.

Max Scope™ Internet TV Station, Inc. is well positioned to take on the available market in the strictly internet television stations industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our strictly internet television stations to enviable heights.

We have been able to critically examine the strictly internet television station marketing space and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in New Haven – Connecticut.

Below are the sales projections for Max Scope™ Internet TV Station, Inc., it is based on the location of our business and of course the wide range of sports programs we offer and our target market (viewers);

  • First Fiscal Year (FY1): $300,000
  • Second Fiscal Year (FY2): $1 Million
  • Third Fiscal Year (FY3): $2 Million

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

We have been able to work with our in – house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our strictly internet television station.

Below are the platforms we intend to leverage on to promote and advertise Max Scope™ Internet TV Station, Inc.;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our strictly internet television stations
  • Install our Bill Boards on strategic locations all around New Haven – Connecticut
  • Engage in roadshow from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • List Max Scope™ Internet TV Station, Inc. in local directories / yellow pages
  • Advertise Max Scope™ Internet TV Station, Inc. in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At Max Scope™ Internet TV Station, Inc. we will keep the prices of our advertising services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services.

In addition, we will also offer special discounted rates to all our customers at regular intervals. We are aware that there are some one – off live PR and advertising contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

  •  Payment Options

The payment policy adopted by Max Scope™ Internet TV Station, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Max Scope™ Internet TV Station, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our PR and advertising services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for services rendered.

13. Startup Expenditure (Budget)

It is a known fact that, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a standard strictly internet television station; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup Max Scope™ Internet TV Station, Inc. in the United of America;

  • Business incorporating fees in the United States of America will cost – $750.
  • The budget for Liability insurance, permits and license will cost – $3,500
  • Leasing / renting an office space in a good location in New Haven – Connecticut that will accommodate the number of employees and our studios (Re – Construction of the facility inclusive) will cost – $250,000.
  • The cost for furnishing and equipping the office (internet broadcasting devices, cameras, computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
  • The amount required to purchase the needed software applications – $ 3,500
  • Launching an official Website will cost – $500
  • The amount needed to pay bills and staff members for at least 2 to 3 months – $180,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $10,000
  • Miscellaneous – $20,000

Going by the report from the market research and feasibility studies conducted, we will need about five hundred and fifty thousand (550,000) U.S. dollars to successfully set – up a small scale but standard strictly internet television station in the United States of America.

Generating Funds / Startup Capital for Max Scope™ Internet TV Station, Inc.

Max Scope™ Internet TV Station, Inc. is a business that will be owned, financed and managed by Jude Williams and his friend and business partner for many years Victor Carson. They are the sole financier of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is an established fact that, the future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Max Scope™ Internet TV Station, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our advertising services and other related PR services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Max Scope™ Internet TV Station, Inc. will make sure that the right foundation, structures and standard operating processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check : Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Securing a standard office and studio facility in a good location in New Haven – Connecticut: Completed
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the business: Completed
  • Secure trademark for our company: In Progress
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed internet broadcasting and studio equipment, cameras, furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the business: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress

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What is Hulu? Pricing, plans, channels, and how to get it

The Disney Plus, Hulu and Max icons on Apple TV.

Hulu is a popular streaming service known for its extensive library of TV shows, movies, and original content. Navigating the service can be challenging for beginners, but if you have questions about pricing, subscriptions, or using the site and app, you’re in the right place.

What is Hulu?

What is hulu with live tv, which devices can i use, how much does hulu cost, new to disney+, the need for speed, how do you get it.

In this guide, we’ll cover everything about Hulu and Hulu With Live TV: content, features, technical requirements, cost, and more. So, grab your Snuggie and popcorn, because once you subscribe, you won’t be able to resist a good binge-watching session.

Hulu is an on-demand video service available in the U.S., Puerto Rico, and Japan that allows users to stream popular TV shows. Early in 2021, the service expanded internationally through its parent company, The Walt Disney Company, which launched an offshoot service, Star, through its Disney+ platform to customers in Canada, Western Europe, Australia, the U.K., and parts of Asia-Pacific. Hulu focuses primarily on streaming newer TV shows from many popular network broadcasters, original content, blockbuster and independent films, and documentaries.

  • The best shows on Hulu right now (June 2024)
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  • Fubo: channels, price, plans, packages, and add-ons

The platform differs from other well-known streaming sites such as Netflix and Amazon Prime Video in that it gives people early access to popular series from multiple traditional networks. You typically only have to wait a week — and in some cases, just a day — to watch episodes of popular broadcast TV series after they’ve aired. Unlike cable, there are no hidden fees, equipment rentals, or installation appointments associated with a Hulu subscription. You can watch Hulu at home or on the go via many of your favorite streaming devices .

In 2019, Hulu added the ability to download and watch content offline , something that users of other streaming services have been able to do for years. Viewers can download up to 25 titles across five different devices and have up to 30 days to watch their downloaded content in their streaming library. Once a title is started, you have 48 hours to finish it or the download will expire and you’ll have to download it again. The feature is limited to Hulu’s ad-free plans (more on these plans below).

As mentioned, Hulu also has a growing lineup of exclusive original content such as the award-winning drama series  The Handmaid’s Tale, hip-hop docuseries Wu-Tang: An American Saga , and more.

Hulu + Live TV allows subscribers to watch live TV (with ads) and on-demand TV programming from more than 90 live TV channels , including local news and live sports, along with everything you’ll get from Hulu’s on-demand tier mentioned above.

Hulu With Live TV’s channel lineup includes popular entertainment channels like Bravo, MTV, TBS, TNT, and Comedy Central; educational channels like Discovery and History; sports channels like ESPN and FS1; news channels like CNN and Fox News; and family-friendly channels like Cartoon Network, Disney Channel, and Nickelodeon. Additionally, there’s the no-ad premium Hulu With Live TV, which is the same but with, you guessed it, no ads. You can also pay extra for premium channels like HBO, Showtime, Cinemax, and Starz.

Hulu With Live TV is comparable to other services like Sling TV or  YouTube TV that allow access to live programming without a cable or satellite subscription. Like those other services, Hulu With Live TV is not without its kinks. The streaming quality for live programs often is not as good as cable and may suffer from slower internet speeds or during high-traffic periods, though this can be true for almost any live TV streaming service.

As listed on Hulu’s website , Hulu and Hulu With Live TV are available on a wide range of popular streaming devices , including both Android and iOS devices, Roku, Apple TV, Amazon Fire TV, Fire tablets, Google’s Chromecast devices, Android TV, Google TV, Mac and PC browsers, select LG and Samsung smart TV platforms, gaming consoles, and more. For gamers, Hulu With Live TV is available on Xbox Series X and  PlayStation 5.

The traditional Hulu streaming service provides the Basic subscriber ad-supported tier for $8 per month ($80 per year) and an ad-free Premium version for $18 per month (which we think is well worth the money). You can also add content from Disney+ and ESPN+ for additional fees.

Like other services, Hulu’s offers are always changing. The current options include:

  • Hulu : The traditional ad-supported Hulu plan is $8 per month or $80 per year. It gives you access to the service’s ad-supported streaming library.
  • Hulu (No Ads) : For $18 per month, you can watch most shows and movies without any ad breaks. Hulu (No Ads) excludes a few shows that have ads before and after the video.
  • Students : If eligible, those in school can get Hulu (With Ads) for $2/month.
  • Hulu (With Ads) + Live TV, Disney+ (With Ads), and ESPN+ (With Ads) : For $77/month, you get all of these services. You’ll have on-demand ad-supported content and live streams.
  • Hulu (No Ads) + Live TV, Disney+ (No Ads), and ESPN+ (With Ads) : For $90/month, you can stream almost all videos from Hulu’s streaming library without ads. It also includes content from Disney+ (No Ads) and ESPN+ (With Ads).
  • Live TV Only : For $77/month, you get live content access only. It does not include the Hulu streaming library or access to Disney+ or ESPN+.

There’s more than enough to get lost with on Hulu, but you can add even more through premium channels available as add-ons. If your motivation for cutting the cord rests in financials, be warned: Things can get pretty pricey going this route. Hulu subscribers have the option of adding monthly subscriptions like Max ($16), Cinemax ($10), Starz ($10), or Paramount+ with Showtime ($12) on top of their existing Hulu subscription.

As for Hulu With Live TV, the service has unlimited online cloud storage. A standard Hulu account has a limit of two screens to watch the service simultaneously, but this can be upgraded to unlimited screens at home or three on the go for another $10.

For those without cable, any of these subscriptions could be a worthwhile addition. They offer access to countless hours of content, including unique series found nowhere else. While subscriptions can be a bit pricey, putting up with ads and fewer available screens can make both services pretty affordable. But don’t forget to factor in the cost of your internet connection.

With Disney owning Disney+ and Hulu, it makes sense that the Mouse House now enables access to Hulu content via the Disney+ app. However, it doesn’t currently host the entire Hulu library but rather a selection.

Disney Bundle subscribers and Disney+ subscribers with a linked standalone Hulu subscription can access some Hulu content directly on the Disney+ app.

For the whole Hulu experience, including the complete library, Live TV, and add-ons, you’ll still need the Hulu app.

You can stream Hulu and Hulu With Live TV at a few different quality levels that adjust automatically according to the speed of your internet. Hulu advises that you have at least a download speed of 6Mbps for Hulu in HD and 8Mbps for Hulu With Live TV. You’ll need extra bandwidth if you want to stream to more than one device successfully or if you want to take advantage of Hulu’s limited 4K content .

Here are the internet connection speeds necessary for Hulu:

  • Standard definition: 1.5Mbps
  • 720p HD: 3Mbps
  • 1080p HD: 6Mbps
  • Hulu With Live TV: 8Mbps
  • Ultra HD 4K: 16Mbps

You don’t need to sign any contracts or long-term commitments, such as you would with traditional TV, to use Hulu. You can even take advantage of Hulu’s seven-day free trial and then cancel the service without any payment at all — though you still need to enter your credit card information when you register. If you should ever need to cancel your subscription, it’s an easy process online or with customer service, and Hulu will save your account information if you ever decide to sign up again.

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  • Audio / Video

Simon Cohen

DirecTV Stream is the latest name for what once was AT&T’s live tv and on-demand streaming service, previously called AT&T TV, among other names. It's now jointly owned by AT&T and private equity firm TPG Inc., if you're concerned about such things. That new venture means that we no longer have insight into how many subscribers DirecTV Stream has, but it's believed to be the smallest of the live streaming services in the United States. (The last time we got numbers was at the end of 2020, when the service was at about 656,000 subscribers, or about half that of Fubo, or no bigger than 13 percent of YouTube TV's base.)

In any event, you're looking to cut the cable cord, DirecTV Stream is on more service to consider among others such as Hulu With Live TV, Sling TV, and the aforementioned YouTube TV.

As great as online streaming platforms are, some people miss the cable and live TV days -- not necessarily because of the prices or confusion, but the option to catch whatever is on at a given time. It can be frustrating trying to find a decent movie or show to watch or even make a selection with so much available these days. If that sounds like you, that's where the best live TV streaming services come in. In fact, Hulu has its own live TV streaming service in its Hulu with Live TV package, which is one of the largest streaming platforms by subscriber count (more than 4 million, in case you were wondering). It's a more comprehensive streaming service than basic Hulu, though, so it's naturally a bit pricier. The higher price may warrant a testing period. It's always good to give something a try before spending your hard-earned money, which leaves you wondering: Is there a Hulu with Live TV free trial available? Here's what you need to know. Is there a Hulu with Live TV free trial?

Just as there is no Disney Plus free trial, there is also no Hulu with Live TV free trial at the moment. That said, there is a Hulu free trial for the basic ad-supported service if you want to give that a try to see if Hulu's non-live catalog of shows and movies is worth it. You get to try Hulu for 30 days, too, which is ample time to explore the catalog and then decide if you want to upgrade to the full Hulu with Live TV package to get those television channels that basic Hulu is missing. Other than that, though, you'll have to pony up the cash if you want to sign up for Hulu with Live TV -- but that doesn't mean you have to pay full price.

With the huge range of streaming services now available, it's easy to lose track of which service has the content you want to watch. And that's made more confusing by the habit companies have of renaming and rebranding their services every few years.

Like Paramount Plus, which used to be CBS All Access but then added content from Showtime as well -- which included shows like Dexter, Yellowjackets, and Billions. The service is from the parent company ViacomCBS, and it's no longer a U.S.-only exclusive. Now the service is available internationally, in places like Canada, Australia, Brazil, and Europe as well as the U.S. And while there is plenty of new content coming to Paramount Plus regularly, you could be forgiven for wondering what this streaming service is and whether you need it.

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I've worked on cruise ships for years. I always see passengers make these 13 mistakes.

  • I've worked on cruise ships for over six years, so I've seen many passengers make mistakes.
  • Missing the ship at port or booking excursions with outside operators could be costly and risky. 
  • If you don't set your phone to airplane mode, you may rack up overseas roaming charges.

Insider Today

After over six years working on ships for a major cruise line , I've witnessed tons of travel blunders that prevent guests from having the best possible experience.

Here are 13 common mistakes I see travelers make:

Not reading the fine print can lead to conduct issues later

Passengers usually come on the ship excited for a good time, and for many, this involves a drinks package . And with lots of drinks can come rowdiness. 

I've come across a few troublemakers who had no idea that smashing Champagne glasses in the hot tub could get you booted off the ship.

Every passenger consents to a hefty conduct policy when they book the cruise, so make sure to read through it to know what's prohibited on board.

Make sure to put your phone on airplane mode to avoid expensive roaming charges

Cellular rates at sea can sneak up on you, and you can easily rack up a $500 roaming bill. 

Even if you're not actively on your phone, most are still using data, so make sure to put yours on airplane mode to avoid roaming charges.

Really, just turn your phone off unless you're using it to take photos or access the ship's WiFi.

Many passengers don't take advantage of the different dining options on board

I often see passengers eat all three meals at the buffet every day. I know some people just really love the self-serve option, but it surprises me how many guests have no idea what's included with their trip.

Many times, the biggest shock to most first-time cruisers is that the dining room is included on most ships. Yes, this means a sit-down meal where you can order seven appetizers, five entrées, and 12 extra cookies for a midnight snack.

There are also so many spots with free food around most ships, like a pizza station, 24-hour ice-cream machine, and small cafés. Just be aware that specialty dining, like the steak house , might cost extra.

Leaving your room key behind is more of a hassle than you'd expect

It is not just a room key — it's your onboard credit card, ticket on and off the ship, and identification for the week.

Everything is connected to that card, so make sure to set up your information online ahead of time so you can start swiping the moment you get on board.

Security will scan it when you pass through the gangway to know who is on or off the ship, so it's especially important to have it on port days.

If you lose it, report it to the service desk immediately to ensure that no one else spends your money.

Many guests don't know they can bring their own wine on the ship

While many people think no outside alcohol is permitted on the ship, many major cruise lines allow passengers over the age of 21 to bring a bottle or two of wine on boarding day, so you can stop smuggling drinks in empty mouthwash bottles.

Some terminals will even sell wine to boarding travelers. If you buy alcohol in a port, you'll usually have to check it upon reentering the ship, and it'll be delivered to your room on the last night.

Missing the all-aboard time on port days is an expensive mistake

In my years of working cruises, I have seen more than a handful of guests miss the ship.

Although this is a huge fear for most passengers, it usually happens to avid cruisers — people who have been to the port many times before sometimes assume the all-aboard time is always the same.

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But this time varies by cruise, and it's stated on multiple signs at the exit gangway, in the daily planner, and in the captain's announcement.

Also, always triple-check whether the all-aboard time is based on the ship's clock or the local time.

If you miss the ship, you'll often have to get yourself to the next port, which can be very pricey.

Passengers miss out on discounts by not booking their next cruise while still on the ship

Booking a future vacation while on a ship can get you bigger discounts on cruises , access to new itineraries not open to the general public yet, and a lot of onboard credit.

These booking appointments are usually filled up by the last few days of the cruise, so head there at the beginning of your stay for more deals and no wait.

Booking a tour with an outside operator can be risky

Although it might be a lot cheaper to book your tours independently, it's also a lot riskier. 

Excursions booked through the ship are with verified operators. Most cruise lines will wait for the ship's tour to return before leaving the port, even if it's hours late. 

But this is not the case if you book on your own, and running through the port to find the ship sailing away is probably not the excursion you're looking for.

Immediately removing the automatic gratuity affects many staff members

On most cruise ships, there is a preset daily gratuity charged per passenger unless it's removed at the guest-services desk.

I see so many people come on board and immediately remove the charge, but this fee is usually split between your housekeeping, dining, and cleaning staff. It is essential to their jobs and affects their livelihoods.

I'd recommend waiting until the end of the cruise to make sure you're happy with the service instead of removing it on day one. You can also increase or decrease the amount instead of cutting it. 

Packing prohibited items can lead to a headache

As confident as you are that you can sneak on your portable iron, I seriously advise against packing anything that's not allowed on board. 

Security scans your bags on embarkation day, and if a prohibited item — like an iron, a bottle of vodka, or a candle — is found, they will hold your bag.

Your luggage won't be delivered to your door, and you may have to wait several hours until security contacts you, brings you to the holding area to search the bag, and confiscates the item until the end of the cruise.

Prepare your necessary travel documents to avoid trouble at ports

Cruise ships travel all over the world, so check if you need specific visas or documents based on your nationality.

You are responsible for knowing and bringing your own paperwork. If you don't have the right documents, you might not be able to get off at a port or, even worse, be allowed back on the ship.

I saw this happen when traveling to India with many American guests, a handful of whom didn't realize they needed a visa.

Dressing down on formal night can limit your dining options

Even though walking through the promenade in shorts is your choice, many guests aren't aware that there's usually a formal evening on most cruises.

Most passengers don evening gowns and suits on formal nights, and I've met cruisers who wished they would've packed at least one nice item — besides their Margaritaville shirt, of course.

Passengers not formally dressed on this evening usually aren't allowed to eat in the ship's main dining rooms, though the buffet is open to everyone.

It's worth learning the difference between port and starboard

Different announcements will direct passengers to either the port side or starboard side of the ship, so it's best to brush up on the jargon before your vacation.

Port is the left side of the boat and starboard is the right, always configured facing the front of the ship.

Just remember that "port" and "left" are both four letters. You'll thank me later.

This story was originally published on June 28, 2021, and most recently updated on June 7, 2024.

Watch: Cruise ship captain breaks down 8 cruise ship disasters in movies and TV

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  6. This Unaired Pilot Was Upgraded To Business Class

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  1. TV Station Business Plan [Sample Template]

    A Sample Television Station Business Plan Template. 1. Industry Overview. Television stations operate studios and facilities that deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry.

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    Steps to Starting a Reality Show Business. 1. Understand the Industry. First and foremost, reality shows or reality television is a genre of television programming that documents supposedly unscripted real-life situations, and often features an otherwise unknown cast of individuals who are typically not professional actors.

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    6. The operations section. The operations of your television production company must be presented in detail in your business plan. The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan.

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    Lastly, address any funding needs in the "ask" section of your executive summary. 2. The presentation of the company. As you build your broadcast production company business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

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    Whether or not reality TV truly reflects the real world, it does generate real publicity. We spoke to Chuck LaBella, New Wave Entertainment's director of TV development and Stephanie Drachkovitch ...

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    Make sure the episodes are all a little different so you can convey that your show won't feel stale or formulaic. Stale and formulaic are not words you want associated with your how to pitch a TV show process. This TV show pitch template is designed to give your pitch a roadmap. Being "in the room" can be intimidating and there are endless ...

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    ClickUp's Business Plan Template for TV Producers is the perfect tool to help you create a comprehensive and organized business plan for your TV production projects. Here are the main elements of this template: Custom Statuses: Keep track of the progress of each section of your business plan with statuses like Complete, In Progress, Needs ...

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    Sample TV Station Business Plan. Here is a sample business plan for a TV station. The media industry is huge, with loads of opportunities for investors seeking to launch their operations. For persons interested in starting a TV channel, a lot of groundwork is necessary. Such would include writing a plan of action for your TV station.

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    The written part of a television studio business plan. The written part of a television studio business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

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  23. Netflix on Us: We Offer this Streaming Deal with Your Plan

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