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Pressure Washing Business Plan

Do you have a knack for cleaning and want to start a low-cost business?

A pressure-washing business might be an excellent choice. It’s not only low-cost and easy to set up, but it also brings in good profit as well, making it a rewarding venture for aspiring entrepreneurs.

And if you’re planning to start a new pressure washing business, now is the perfect time.

However, you’ll first need a well-crafted business plan in place. It will guide your entrepreneurial journey and help you secure funding, attract investors, and ensure your business gets off strong.

Need help creating your pressure washing business plan?

Don’t worry; we’ll help. Explore this pressure washing business plan that will help you get started and guide you every step of the way.

Ready to begin? Let’s dive right in!

Pressure washing industry overview

The global high-pressure washer market stood at a whooping value of $4 billion in 2023 . Further, it’s projected to increase at an annual growth rate of 4.1% from 2024 to 2032.

While in the United States, the pressure washer market revenue is set to reach $1.2 billion , resulting in a growing Compound Annual Growth Rate (CAGR) of 0.6%.

What’s more? With the growing concerns about hygiene and cleanliness, the pressure washing services market would continue to rise.

So, there are plenty of opportunities for entrepreneurs who want to start a pressure washer business and grow in this competitive marketplace.

Now, without further ado; let’s understand how to create a winning business plan.

What to include in pressure washing business plan

Developing a pressure-washing business plan involves several key steps to outline your goals, strategies, and financial projections.

Here’s a detailed guide on what to include in your pressure-washing business plan:

1. Effective executive summary

An executive summary is the first and foremost section of a pressure-washing business plan that offers a quick overview of the entire plan.

Though it’s an introductory element, it’s typically written in the last once all the other chapters are ready. Why? It summarizes the most important aspects of the pressure washer business mentioned in the rest of your plan.

When you write your executive summary , consider providing a brief explanation of your business idea, the type of pressure washer business you own (like residential, commercial, or industrial), and its status (startup or established company).

In addition to that, you may include the following key components:

• Your business’s mission and vision statements
• The pressure washing services you will offer
• Market opportunities and target market
• Leadership team’s background
• Marketing strategies
• Financial highlights and funding needs

In short, this section presents a clear, high-level introduction to your business that can quickly engage readers or potential investors. So, make it simple, crisp, and compelling to build their confidence in your business.

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2. Detailed company overview

As you’ll give a brief business introduction in the executive summary, this chapter will expand on it, providing a detailed description of your pressure washing business.

The company overview section highlights all your business-specific details and foundational elements that every potential investor or financial partner needs to know like:

To plan this section, you may consider outlining the following essential points:

• Business model and its legal structure
• Location & reason behind choosing that place
• Vision-mission statements
• Business owners and partners
• Background history & milestones achieved (if any)
• Growth plans and long-term goals

In short, it’s a good opportunity to demonstrate your business concept and give readers a thorough understanding of your business. So, make sure it is concise yet engaging.

3. Thorough market analysis

We talked about the industry and market research earlier in this article, and now it’s time to apply what we have learned.

Your market analysis section should present a clear picture of your pressure washing market and industry-specific factors that might affect your business’s success.

To carefully draft this section, you’ll need to provide valuable insights into the market size & its growth potential, target customers, industry trends, market demand, key competitors, and regulatory compliance.

Also, you may conduct a SWOT analysis to easily identify the internal strengths and weaknesses as well as external opportunities and threats in the industry.

Note that the core purpose of this section is to give readers a thorough understanding of the pressure cleaning industry, market gaps, and how your business stands apart from the others.

4. Services offered

This section provides a detailed description of what type of services your pressure cleaning business intends to offer, along with what you’ll charge for them.

For instance, you may include a wide range of pressure washing services, such as:

• Residential services —house exteriors, driveways, sidewalks, decks, etc.
• Commercial services —building exteriors, parking lots, storefronts, and fleet vehicles.
• Specialized services —graffiti removal, surface preparation, and industrial equipment cleaning.

Try to articulate your services effectively to the investors or stakeholders by sharing precise pricing plans and service descriptions.

This will help them better understand how your offerings will satisfy the clients’ needs & preferences and clarify what value your business brings to the market.

5. Marketing and sales strategy

Your marketing and sales strategy decides how you plan to market or promote your pressure washing business. These strategies will help you attract new customers and retain existing ones.

For a well-crafted sales and marketing plan, you may consider including several tactics and strategies, such as social media marketing, brand positioning, word-of-mouth promotions, loyalty programs, collaborations & networking, and many more.

For easy understanding, you may refer to the following marketing and sales strategies used to promote “Maxwell Pressure Washing Company”:

Marketing strategies for “Maxwell Pressure Washing Company”

Professional branding

Maxwell Pressure Washing Company will launch a strong, professional website, along with effective SEO and online advertising (Google ads) to reach potential customers searching for pressure washing services.

Social media marketing

Maxwell utilizes social media platforms like Facebook, YouTube, and Instagram to share before-and-after pictures of its work and client testimonials to engage the target audience. This will build a strong online presence.

Print media or local advertising

Maxwell invests in advertising via local newspapers, flyers, and community bulletin boards to reach customers in the nearby area. Even sponsors local events or sports teams to expand visibility.

Sales promotions

Maxwell will offer special promotions, including discounts for first-time customers, seasonal offers, or packaged services that might help attract new business and encourage repeat customers.

Loyalty programs or rewards

Maxwell Pressure Washing Company introduces loyalty programs to reward repeat clients, discounts, free services, or exclusive offers. 

Word-of-mouth referrals

Maxwell will encourage satisfied clients to refer friends and family by presenting referral discounts or incentives. Also, collaborate or network with other businesses for mutual referrals.

By clearly summarizing your strategies, you show potential investors and stakeholders that you possess an effective plan that helps grow your customer base and ensure long-term success.

6. Operations plan

The operations plan section provides an in-depth understanding of your pressure washer business’s day-to-day operations and activities. This shows how you’ll manage to run your business smoothly.

Also, operational excellence is integral for fulfilling your business goals and client commitments while ensuring optimal results.

So, try to draft your operational intricacies, explain how they directly impact the quality of your services, and pique the reader’s attention.

Here’s the list of details you should add to your operations plan:

• Staffing requirements and training
• Operating procedures
• Equipment & supplies (e.g., pressure washers, hoses, nozzles, detergents, safety gear, etc)
• Technology and facilities

Overall, this section will act as a strategic blueprint for your operations on a daily, weekly, monthly, and quarterly basis. So, don’t skip any necessary details.

7. Management and organizational structure

A powerful management team and organizational structure are crucial for the success of your pressure cleaning services.

As its name indicates, here, you would introduce your leadership team and key executives in this section.

So, consider highlighting the pressure washing business owners, managers, project leaders, and other key members. Also, summarize their roles & responsibilities, educational qualifications, industry experience, and expertise that help grow your business.

Then, you may explain your compensation plans, including salaries, benefits, and incentives, as well as illustrate your organizational structure, including reporting lines and how decisions will be made.

If your team involves any advisory board members, mention how they can add credibility to your business idea.

8. Comprehensive financial plan

A financial plan is the most important aspect of your plan because it presents a comprehensive overview of your financial projections for the first 3-5 years.

For your pressure washing services, you should consider including a few critical statements and reports such as:

• Income statements
• Sales & revenue forecasts
• Cash flow estimates
• Balance sheets
• Initial startup costs
• Funding needs
• Break-even analysis

Further, you may discuss fundamental financial assumptions and include sensitivity analyses for different scenarios.

This way, you can demonstrate your business’s fiscal health and growth potential to investors or financial backers and allow them to make informed decisions.

9. Appendix

In the appendix section, you may place additional information or attachments that don’t fit into specific sections but support your pressure washing business plan. It includes:

• Detailed financial statements or projections
• Market research data
• Resumes of the management team
• Legal copies (contracts, leases, or permits)

Simply put, here, you can attach any supporting documents that readers might use as a reference.

Download a Sample Pressure Washing Business Plan

Ready to kickstart your pressure washing business plan writing? But need more help? Well, here you can download our pressure washing business plan template pdf to start.

This advanced business plan template is specifically designed with pressure washing businesses in mind. With easy-to-follow instructions and examples, it helps you draft a detailed business plan more effectively.

The Quickest Way to turn a Business Idea into a Business Plan

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And that’s a wrap—we’ve discussed all the fundamental elements you should cover in your pressure washing business plan, such as a persuasive executive summary, detailed market analysis, effective marketing strategies, and realistic financial projections.

Now it should be easier for you to start writing your business plan .

However, drafting a professional business plan from scratch can be an overwhelming and intimidating task.

But not to worry; using modern business plan software can be a great help. It will streamline the entire business planning process and help you create comprehensive plans more efficiently.

So, wait no longer; start planning now!

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Frequently Asked Questions

Do i need any specific licenses or permits to start a pressure washing business.

Of course! You’ll need to have specific licenses or permits to start a pressure washing business like:

• Business license
• Contractor’s license
• Environmental & zoning permits
• Wastewater discharge permit
• Sales tax registration
• General liability insurance

What are the financial projections required in a pressure washing business plan?

While creating a pressure-washing business plan, it’s essential to include the following key financial projections:

• Startup costs
• Sales & revenue projections
• Operating expenses
• Profit & loss statement
• Funding requirements

What legal considerations should I include in my business plan?

Consider including the below crucial legal considerations in your business plan:

• Business registration & legal structure
• Business insurance
• Permits & licenses
• Intellectual properties
• Contracts and agreements
• Tax compliance
• Health and safety regulations

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Pressure Washing Business Plan Template

Written by Dave Lavinsky

Pressure Washing Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their pressure washing companies.

If you’re unfamiliar with creating a pressure washing business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a pressure washing business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Pressure Washing Business Plan?

A business plan provides a snapshot of your pressure washing business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Pressure Washing Business

If you’re looking to start a pressure washing business or grow your existing pressure washing company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your pressure washing business to improve your chances of success. Your pressure washing business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Pressure Washing Businesses

With regards to funding, the main sources of funding for a pressure washing business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for pressure washing companies.

Finish Your Business Plan Today!

How to Write a Business Plan for a Pressure Washing Business

If you want to start a pressure washing business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your pressure washing business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of pressure washing business you are running and the status. For example, are you a startup, do you have a pressure washing business that you would like to grow, or are you operating a chain of pressure washing businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the pressure washing industry.
• Discuss the type of pressure washing business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of pressure washing business you are operating.

For example, you might specialize in one of the following types of pressure washing businesses:

• Residential pressure washing: This type of pressure washing business can include services for cleaning driveways, decks, garage floors, housing exteriors, and patios.
• Commercial pressure washing: This type of pressure washing business can include services for cleaning parking lots and commercial building exteriors.
• Pool cleaning: This type of pressure washing business specializes in pressure washing drained pools and pool decks.
• Vehicle pressure washing: This type of pressure washing business specializes in cleaning automobiles.

In addition to explaining the type of pressure washing business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of services completed, reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the pressure washing industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the pressure washing industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your pressure washing business plan:

• How big is the pressure washing industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your pressure washing business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your pressure washing business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of pressure washing business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other pressure washing businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of cleaning services, handyman services, and retailers of do-it-yourself pressure washing products. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of pressure washing business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for customers to obtain your services?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a pressure washing business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of pressure washing company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide window washing, pool cleaning, or chimney sweeping services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your pressure washing company. Document where your company is situated and mention how the site will impact your success. For example, is your pressure washing business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your pressure washing marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your pressure washing business, including answering calls, scheduling technicians, billing customers, and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your pressure washing business to a new city.  

Management Team

To demonstrate your pressure washing business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing pressure washing businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a pressure washing business or successfully running a small pressure washing operation.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you provide service for 5 customers per day? And, will you offer discounts for referrals? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your pressure washing business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a pressure washing business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or testimonials from happy customers.  

Writing a business plan for your pressure washing business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert pressure washing business plan; download it to PDF to show banks and investors. You will understand the pressure washing industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful pressure washing business.

Don’t you wish there was a faster, easier way to finish your Pressure Washing business plan?

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Other Helpful Business Plan Articles & Templates

Pressure Washing Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Home Improvement » Cleaning Service » Pressure Washing

Are you about starting a pressure washing business ? If YES, here is a complete sample pressure washing business plan template & FREE feasibility study . One of the very businesses that you may want to consider starting is the pressure washing business.

This business is sure a unique one and the point is that every day more and more people have continued to smile to the bank. If you are looking for a very profitable business to commence, then you need to look in the direction of the pressure washing business.

 A Sample Pressure Washing Business Plan Template

1. industry overview.

Pressure washing businesses make use of pressure washers to carry out their washing services and a pressure washer or power washer as it is also called is basically a high-pressure mechanical sprayer that is used to remove stuffs such as clogged oil, greasy stains, unwanted graffiti, loose paint, mold, grime, dust, mud, and dirt from surfaces and objects like building facilities, bridges, ships, vehicles and concrete surfaces.

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Usually, high-pressure water mixed with special cleaning chemicals, aids in the removal of stubborn stains such as greasy stains, clogged oil, graffiti, and loose paints et al especially when the water is hot, as a quick rinser of the softened graffiti.

No doubt, the Pressure Washing industry is in the mature stage of its life cycle. Over the last 10 years, the industry is projected to improve its contribution to the United States’ economy by 3.6 percent.

The Pressure Washing industry is expected to grow a little faster than the overall economy; this is due to a steep revenue declines and profit margin contractions at the start of the stated period, effectively skewing IVA growth rates. Going forward, in the next five years, the Pressure Washing industry IVA and GDP are expected to increase at a steady rate.

Just like any other business, the demand for pressure washing services usually declined during recession period / economic downturn and this is due to the declining household spending on cleaning services and reduced demand from business clients. As the economy grow, and income increases, there will be corresponding increase in the demand for cleaning related services such as pressure washing services.

The Pressure Washing industry is indeed a very large industry and pretty much thriving in all the parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

As a matter of fact, there are no companies with a leading market share in the industry. Statistics has it that in the united states of America alone, there are about 135,302 licensed and registered pressure washing businesses responsible for employing about 187,073 employees and the industry rakes in a whooping sum of $9bn annually with an annual growth rate projected at 0.5 percent

Over and above, pressure cleaning businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market (businesses, government and household et al).

2. Executive Summary

The name of our company is Prime Pressure® Washing Company. We are a standard pressure washing business that is incorporated under the law of the United States of America. Our head office will be located in a densely populated business district in the heart of Atlanta – Georgia, U.S.

We are strategically positioned in between a residential center and an industrial hub and we are set to services the whole of the community both corporate clients and individual clients alike.

Our basic service offering to our highly esteemed customers as a pressure washing company will revolve around Swimming pool cleaning & maintenance, Parking lot sweeping, Drain & gutter cleaning, Graffiti removal / washing, Snowplowing, Ventilation duct cleaning, Chimney sweep services, Window washing, Drain, duct and gutter cleaning, Pool maintenance, Parking lot and driveway washing, Chimney sweep services, Providing other outdoor maintenance services and other cleaning services.

Although our intention of starting a pressure washing business is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services. In the bid to maximize our position as the leading pressure washing company in Atlanta – Georgia.

Prime Pressure® Washing Company is located in a full-serviced state of the art pressure washing cum cleaning facility which has the following features: a seventy foot fully automatic tunnel; 3 high pressure wand self-service bays; and 5 vacuum stations complete with fragrance and carpet shampoo dispensing machines, Insulator washers with a pump pressure of about 1000 psi and a nozzle pressure between 500 and 750 psi, centrifugal water pump, stainless steel water storage tank, high-pressure water hose, high-pressure dead-man type water wash gun and Electrical grounds for the wash gun and washing system

We will offer both in – station and out – off station services. Our customers will have the options of choosing from our different packages – we have the plans to serve both individual clients (households) and corporate clients (industries and the government) as well which is why we designed various packages.

At Prime Pressure® Washing Company we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own pressure cleaning business; we are in the industry to make a positive mark.

We are quite optimistic that our values and quality of service offering will help us drive our pressure washing business to enviable heights and also help us attract the numbers of clients that will make the business highly profitable. We are a company that will be dedicated to establishing good business relationship with our clients giving them value for their money and reasons for them to hire our services over and over again.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality pressure washing services and that is exactly what we will do. We are open to the use of latest technology in the pressure washing industry. No doubt our excellent customer service and the range of services we offer will position us to always welcome repeated customers.

Prime Pressure® Washing Company is owned and managed by Mr. Piers Reagan and Family. Piers Reagan has well over 15 years of experience managing some of the leading pressure washing companies and industrial cleaning brands in different cities in the United States of America and Canada prior to starting Prime Pressure® Washing Company.

3. Our Products and Services

Prime Pressure® Washing Company is a standard and well – equipped pressure washing company that offer a wide range of services that revolves around the pressure washing cum industrial cleaning industry and other complementary services.

We intend giving our customers every reason to always come back which is why we have customized our services. Basically, our services will involve us going out to services of clients’ needs. These are the services we will offer as a pressure washing company;

• Swimming pool cleaning & maintenance
• Parking lot sweeping
• Graffiti removal / washing
• Drain & gutter cleaning
• Snowplowing
• Ventilation duct cleaning
• Chimney sweep services
• Window washing
• Drain, duct and gutter cleaning
• Pool maintenance
• Parking lot and driveway washing
• Providing other outdoor maintenance services
• Other related industrial cleaning services

4. Our Mission and Vision Statement

• Our Vision is to become the number one pressure washing company in the whole of Atlanta – Georgia with active presence in major cities in the United States of America and Canada.
• Our mission as a pressure washing company is to develop a highly successful, profitable all round pressure washing business which provides quality services in our community and to become a standard for an ideal pressure washing business not only in the State of Georgia but also throughout the United States of America and Canada where we intend selling our franchise.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our pressure washing company on the right business foundation.

As a matter of fact, we are set out to build a pressure washing business that will be a standard for the pressure washing cum industrial cleaning industry in the United States of America and Canada. We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied and they get value for their money.

In other to achieve this, we are aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and processes in place that will help us deliver excellent services and run the business on auto pilot. The success of our pressure washing business will be anchored on the team not on any individual.

With the wide range of our service offerings, we are only expected to employ more than it is required to run a conventional pressure washing business. Definitely, we will have various employees to man the various services offering of Prime Pressure® Washing Company.

Prime Pressure® Washing Company will employ professionals and skilled people to occupy the following position;

• Manager (Owner)

Accountant / Cashier

Marketing and Sales Executive

Client Service Executive

• Cleaners / Pressure Machine Operators (6)
• Truck / Van` Driver

5. Job Roles and Responsibilities

There are several roles that needs to be occupied in the pressure washing business; here they are;

Manager (Owner):

• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals and payment of salaries
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for managing the daily activities in the organization
• Ensure that the facility       is in tip top shape and conducive enough to welcome customers
• Prepares budget and reports for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for all employees
• Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily activities of organization.
• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Document all customer contact and information
• Represent Prime Pressure® Washing Company in strategic meetings
• Helps increase sales and growth for Prime Pressure® Washing Company.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Prime Pressure® Washing Company
• Serves as internal auditor for Prime Pressure® Washing Company.
• Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners / Pressure Machine Operators (6):

• Responsible for handling core services that revolve around Swimming pool cleaning & maintenance, Parking lot sweeping , Drain & gutter cleaning, Graffiti removal / washing, Snowplowing, Ventilation duct cleaning, Chimney sweep services, Window washing, Drain, duct and gutter cleaning, Pool maintenance, Parking lot and driveway washing, Chimney sweep services, Providing other outdoor maintenance services and other industrial cleaning services et al as requested by clients
• Clean up after customers and clean work area.
• Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensure that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the manager,

Truck / Van Driver:

• Responsible for transporting equipment, supplies and workers to project site
• Delivers completed cleaning jobs that care movable to clients as requested
• Runs errand for the organization
• Handles any other duty as assigned by the manager,

6. SWOT Analysis

Pressure washing business is one of the many businesses that can easily generate sales with little stress, as long as it is well positioned and equipped to carry out the various services. We are building a standard pressure washing business with variety of services which is why we have decided to subject our business idea (company) to SWOT Analysis.

Ordinarily we can successfully run a normal pressure washing business without the stress of going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of the kind of pressure washing business we want to establish, we don’t have any option other than to follow due process.

We hired the services of Mr. Coleman Carrington, an HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and he did a pretty job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Prime Pressure® Washing Company Atlanta – Georgia;

Prime Pressure® Washing Company is centrally located in a densely populated industrial and residential estate in Atlanta – Georgia; our location is in fact one of our major strength. We have a well – equipped state of the art facility and we are also one of the very few pressure washing companies in the whole of Atlanta – Georgia that offers a wide range of services for both households and industries.

Another strength that counts for us is the power of our team; our workforce and management. We have a team that are considered experts in the pressure washing cum industrial cleaning industry, a team of hardworking and dedicated individuals.

Prime Pressure® Washing Company is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some of the technocrats in the pressure washing and industrial cleaning industry.

• Opportunities:

We are centrally located in one of the busiest area in Atlanta – Georgia and are open to all the available opportunities that the city has to offer. Our business concept also positions us to be a one stop shop in the pressure washing and industrial cleaning industry.

The truth is that there are no standard and well – equipped pressure washing businesses within the area where ours is going to be located; the closest industrial cleaning facility to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

Some of the threats that are likely going to confront Prime Pressure® Washing Company is unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

The pressure washing and industrial cleaning market is a market that is dependent on loads of factors. The fact that it helps keep our environment clean and also help in saving energy gives room for people to patronize the business. As a matter of fact, it is now common and trendy to find pressure washing and industrial cleaning companies leveraging on ‘Climate Change and Save Energy’ to market their services.

Of course pressure washing and industrial cleaning business responds to the increase in household spending and improvement in the economy; which is why it has become trendy to find pressure washing and industrial cleaning businesses located around areas where residence and businesses can show that they can afford the services.

Another common trend in the pressure washing and industrial cleaning industry is that in the bid to survive global economic melt – down and to ensure steady flow of income to effectively run the business, most pressure washing and industrial cleaning companies engage in other related services. Some of them even go as far as establishing a car wash, snow removal services and a carpet cleaning business simply because they all fall within same line of business.

8. Our Target Market

Before choosing a location for our pressure washing and industrial cleaning business, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings. Basically those who will benefit from our service offering are households, facility managers, industries (manufacturing plants) and government et al. They cut across various different sectors of the economy.

The demographic component of those who need the services of a pressure washing and industrial cleaning services spreads across the public sector, the organized private sector, and individuals from different strata of the society and from all walks of life but most importantly every one need to clean up the exterior of the buildings and drainages et al no matter their income level.

Residential and public places needs it more often than the others though. Below is a list of the people and organizations which our pressure washing and industrial cleaning services is designed for;

• The public sector; government ministries, agencies and parastatals.
• Organized private sector
• Facility managers
• Restaurants
• Hotels and Motels
• Residential areas
• Religious Centers
• Retail locations
• Educational Facilities
• Medical facility

Our Competitive Advantage

Pressure washing and industrial cleaning business is an easy to set up business that does not require formal training to achieve; anybody can set a pressure washing and industrial cleaning business if they have the required startup capital and informal training on how to operate the various presser washers.

It means that the possibility of pressure washing and industrial cleaning businesses springing up in the location where ours is located can’t be ruled out. We aware of this, which is why we decided to come up with a business concept that will position us to become the leader in Atlanta – Georgia.

Our competitive edge is that we are a standard business and well – equipped pressure washing and industrial cleaning business that has loads of complimentary business offerings that can easily assist us in attracting both corporate and individual customers within the radius of our business operations.

We can confidently say that the location of our pressure washing and industry cleaning business will definitely count as a positive for us amongst any competitor that might start a pressure washing business or any other related cleaning business in same location where ours is located.

For the time being, Prime Pressure® Washing Company has no real competitors that can compete with the quality of services we offer and our business offerings et al. Our customer service will be customized to meet the needs of all our customers.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups pressure washing business and other related industrial cleaning businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Prime Pressure® Washing Company is established with the aim of maximizing profits in the pressure washing and industrial cleaning industry and we are going to go all the way out to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Prime Pressure® Washing Company will generate income by offering the following services;

10. Sales Forecast

One thing is certain; there would always be corporate organization and individual clients who would need the services of pressure washing and industrial cleaning business.

We are well positioned to take on the available market in Atlanta – Georgia and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our pressure washing and industrial cleaning business and our clientele base.

We have been able to critically examine the pressure washing and industrial cleaning industry – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection are based on information gathered on the field and some assumptions that are peculiar to similar startups in Atlanta – Georgia.

Below is the sales projection for Prime Pressure® Washing Company, it is based on the location of our business and of course the wide range of related services that we will be offering;

• First Year-: $200,000
• Second Year-: $450,000
• Third Year-: $750,000

N.B : This projection is done based on what is obtainable in the pressure washing and industrial cleaning industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional dance related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing strategy for Prime Pressure® Washing Company is going to be driven basically by excellent customers service and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers.

We are quite aware of how satisfied customers drive business growth especially businesses like pressure washing and industrial cleaning and related services.

Prime Pressure® Washing Company is a pressure washing and industrial cleaning business that is strategically located and we are going to maximize the opportunities that is available which is why we spend more to locate the business in a location that will be visible and accessible to our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Prime Pressure® Washing Company.

Our goal is to grow Prime Pressure® Washing Company to become the leading pressure washing and industrial cleaning company in Atlanta – Georgia which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with in the pressure washing and industrial cleaning industry.

Prime Pressure® Washing Company is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our carpet cleaning business by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in Page – Arizona.
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Use friends and family to spread word about our business
• Post information about our carpet cleaning company and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
• Placing a small or classified advertisement in the newspaper, or local publication about our carpet cleaning company and the services we offer
• Leverage on referral networks such as agencies that will attract clients who would need our customized services
• Advertise our carpet cleaning company in relevant magazines, newspapers, TV stations, and radio station.
• Attend relevant expos, seminars, and business fairs et al to market our services
• Engage in direct marketing approach
• Encourage the use of Word of mouth marketing from loyal and satisfied students
• Join local chambers of commerce and industry to market our services.

11. Publicity and Advertising Strategy

Prime Pressure® Washing Company is set to create a standard for pressure washing and industrial cleaning business in Atlanta – Georgia and throughout the United States which is why we will go all the way to adopt and apply best practices to promote our business.

Good enough there is no hard and fast rule on how to advertise or promote a pressure washing and industrial cleaning business. The challenge is that most pressure washing and industrial cleaning companies do not have the required money to pump into publicity and advertising. The cash they have will be reserved to take care of overhead and operational cost.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our pressure washing and industrial cleaning business. Here are the platforms we intend leveraging on to promote and advertise Prime Pressure® Washing Company;

• Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
• Advertise our pressure washing and industrial cleaning business in relevant magazines, local newspaper, local TV stations and local radio station
• Promote our business online via our official website
• List our business on local directories (yellow pages)
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our Bill Boards on strategic locations
• Direct coupon mailing approach
• Engage in road show from time to time in target communities
• Distribute our fliers and handbills in target areas

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the pressure washing and industrial cleaning industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Atlanta – Georgia.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our services will be same as what is obtainable in the open market.

• Payment Options

At Prime Pressure® Washing Company, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

We have been able to pull cash that will be enough for us to successfully launch a standard pressure washing and industrial cleaning company in Atlanta – Georgia, US. These are the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in Atlanta – Georgia – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• Cost for hiring Business Consultant – $2,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the car wash – $70,000.
• Cost for facility remodeling – $50,000.
• Other start-up expenses including stationery – $1000)
• Phone and utility deposits – ($3,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory – $15,000
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of pressure washing and industrial cleaning equipment (a seventy foot fully automatic tunnel; 3 high pressure wand self-service bays; and 5 vacuum stations complete with fragrance and carpet shampoo dispensing machines, Insulator washers with a pump pressure of about 1000 psi and a nozzle pressure between 500 and 750 psi, centrifugal water pump, stainless steel water storage tank, high-pressure water hose, high-pressure dead-man type water wash gun and Electrical grounds for the wash gun and washing system and Flexible pipes for water delivery et al)- $250,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, tables and chairs et al): $4,000.
• The cost of Launching a Website: $600
• The cost for our grand opening party: $1,500
• Miscellaneous: $10,000

We would need an estimate of $750,000 to successfully launch our pressure washing and industrial cleaning business in Atlanta – Georgia, US.

Generating Funding / Startup Prime Pressure® Washing Company

Prime Pressure® Washing Company is a business that will be owned and managed by Piers Reagan and Family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Prime Pressure® Washing Company is to ensure that we continue to deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

From our findings, another factor that kills new business is financial leakages. In order to plug financial leakages, the management of Prime Pressure® Washing Company adopt the use of payment machine and accounting software to run the business.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in adopting new technology, best practices and diversifying our services; expand our product and service offerings once the need arises.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed pressure washing machines and industrial cleaning equipment, electronic appliances, office appliances and bar accessories: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – suppliers of all our needed cleaning accessories and supplies et al: In Progress.