marketing research example

7 Top AI Market Research Tools in 2024

Updated: October 07, 2024

Published: September 16, 2024

Market research i s the backbone of all marketing , and we can’t skip it.

After all, how can you promote any products and services if you haven’t dug deep into your market, audience, and competition?

Nevertheless, market research eats up a ton of time. So many marketers take it for granted and settle for superficial research.

To avoid this, make use of AI market research tools. Which?

I tested seven AI market analysis tools and broke down which ones are worth trying.

Let’s jump in.

Table of Contents

What are AI market research tools?

Why use ai tools for market research, 7 best ai market research tools.

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AI market research tools use artificial intelligence to gather and analyze market data. They pull in data from different sources, spot trends, predict future shifts, and break down complex info into simple insights.

These tools also help with audience segmentation, tracking competitors, and creating detailed reports, making it easier for marketers to make smart, data-driven decisions.

Machine learning and natural language processing (NLP) enable these tools to mimic human behavior.

My interest in AI and its impact on markets led me to explore notable success stories from big names who’ve harnessed AI in marketing. One such example is Spotify.

It implemented AI for research last year through its AI DJ feature .

The tool constantly collects feedback and analyzes your listening patterns, essentially conducting ongoing “market research” to fine-tune music choices and feed Spotify’s analysts with data on which songs to add to increase listening time, bring more subscriptions, etc.

Free Market Research Kit

5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research

• SWOT Analysis Template
• Survey Template
• Focus Group Template

After studying lots of case studies and reviews and talking to specialists who use AI tools for market research, I pulled together a list of the seven best tools to try.

I'll walk you through their prominent features, pricing, and what I find exciting about them.

1. Gong for call insights and sales research.

Gong.io specializes in revenue intelligence and conversation analytics. It analyzes sales calls, meetings (both audio and video format), and customer interactions to provide insights into sales processes, customer behaviors, and market trends.

• Analyzes sales conversations to identify trends, successful tactics, and areas for improvement.
• Provides visibility into the sales pipeline by tracking deal progress and identifying potential issues.
• Offers insights and recommendations for sales coaching based on real conversation data.
• Helps understand how competitors are being discussed in sales conversations and what strategies work.

6. Poll The People for crowdsourced decision-making powered by AI.

Poll The People helps you have a global conversation with your target audience. The platform offers more than just polls — it also incorporates public opinions and deeper surveys.

With Poll The People, businesses can find the collective thoughts of a large group and make informed decisions based on widespread feedback — curated and analyzed with Open AI to prevent biases and human-prone errors.

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