massage therapy business plan samples free

Massage Therapy Business Plan Template

Written by Dave Lavinsky

Massage Therapy Business Plan

Written by PlanBuildr.com, whose founders have spent over 20 years helping entrepreneurs turn their ideas into successful ventures, this sample massage therapy business plan offers you a proven roadmap for success.

It’s an action plan designed to guide you, from market research and service development to marketing and scaling your massage therapy business. With practical insights and a clear structure, this plan is your tool for transforming your massage therapy business idea into a thriving enterprise.

Massage Business Plan Example

Below is an example of a Massage Therapist business plan.

Executive Summary

Business overview.

Peaceful Massage is a startup massage therapy company located in San Francisco, California. The company is founded by Daniel Young, a certified massage therapist who has been recognized for several years as one of the top massage therapists in the area. Now that Daniel has garnered a positive reputation for providing exceptional massage therapy services, he is ready to start his own company, Peaceful Massage. Daniel is confident that his reputation and massage therapy skills combined with his ability to effectively manage client relationships will help him to quickly secure a loyal client base for his new business. Daniel plans on recruiting a team of highly qualified professionals to help manage the day to day complexities of running a massage therapy business including marketing and sales, accounting and bookkeeping, client reception, and record keeping.

Peaceful Massage will provide a comprehensive array of massage therapy modalities and services in a calming environment. The Peaceful Massage facility will be the ultimate choice in San Francisco for massage therapy while being the best-priced option in the area.

Product Offering

The following are the services that Peaceful Massage will provide:

• Acupressure
• Aromatherapy
• Deep Tissue Massage
• Hot Stone Massage
• Pregnancy Massage
• Sports Massage
• Swedish Massage
• Thai Massage

Customer Focus

Peaceful Massage will target anyone in San Francisco looking for a calming massage. The company will target people with chronic pain or injuries that could benefit from massage therapy. Peaceful Massage will also target athletes and people with active lifestyles. No matter the client, the clinic will deliver the best communication, service, and prices.

Management Team

Peaceful Massage will be owned and operated by Daniel Young. He has recruited an experienced administrative professional, Barbara Lewis, to be his office manager and help run the day to day operations.

Daniel Young is a graduate of Monterey Peninsula College with an associates degree in massage therapy. He has been working at a local spa for more than eight years as a certified massage therapist. Daniel’s expertise in various massage therapy techniques and effective communication skills have allowed him to develop a loyal client base.

Barbara Lewis has been an administrative assistant for over ten years at a local health spa. Daniel relies strongly on Barbara’s diligence, attention to detail, and focus when organizing his clients, schedule, and files. Barbara has worked in the health spa industry for so long, she understands all aspects required in running a successful massage therapy business.

Success Factors

Peaceful Massage will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team of certified massage therapists who will be able to assess each client’s massage therapy needs and provide the modality that will work best for them.
• Comprehensive menu of services to cater to a wide range of clients from those in chronic pain to those just looking to relax.
• Peaceful Massage offers the best pricing in the area. The pricing structure is the most cost-effective compared to the competition.

Financial Highlights

Peaceful Massage is seeking $250,000 in debt financing to launch its massage therapy business. The funding will be dedicated towards securing the clinic space and purchasing massage therapy equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for print ads and association memberships. The breakout of the funding is below:

• Massage therapy clinic build-out: $50,000
• Equipment, supplies, and materials: $20,000
• Three months of overhead expenses (payroll, rent, utilities): $160,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Peaceful Massage.

Company Overview

Who is peaceful massage.

Peaceful Massage is a newly established massage therapy clinic in San Francisco, California. Peaceful Massage will be the most caring, clean, and comfortable choice for clients in the area. Peaceful Massage will provide a comprehensive menu of massage therapy services performed by experienced certified massage therapists who are experts in specific modalities.

Peaceful Massage will be able to provide soothing massage therapy techniques for optimal calming and relaxation. The team of professionals is highly qualified and experienced in various modalities such as Swedish massage, sports massage, massage for chronic pain relief, and hot stone massage. Peaceful Massage therapists are excellent communicators in addition to being highly qualified massage experts, creating a welcoming environment for all clients.

Peaceful Massage History

Peaceful Massage is owned and operated by Daniel Young, a certified massage therapist who has been recognized for several years for his exceptional service. Daniel has worked for a local massage therapy spa in San Francisco for several years. Daniel’s tenure with the massage therapy spa has given him the skills and knowledge required to venture out on his own and start his own company. Daniel has gained the trust and loyalty of a number of clients who have expressed interest in following him to his new clinic.

Since incorporation, Peaceful Massage has achieved the following milestones:

• Registered Peaceful Massage, LLC to transact business in the state of California.
• Has a contract in place to lease the massage therapy clinic.
• Reached out to numerous contacts to include former clients, massage therapists, and friends and family members to spread the word about his new clinic.
• Began recruiting a staff of massage therapists, accountants, sales and marketing associates, and office personnel to work at Peaceful Massage.

Peaceful Massage Services

The following will be the services Peaceful Massage will provide:

Industry Analysis

The United States massage therapy industry is valued at an estimated $16B and is expected to grow by 2.6% this year. Additionally, the number of massage therapists in the U.S. has grown by 14% in the last decade. The American Massage Therapy Association (AMTA) reports that people between the ages of 20-64 are the highest demographic to use massage therapy services.

The primary driver for industry growth is more people becoming health conscious and looking for ways to improve their overall wellness. According to a recent survey, approximately 93% of respondents believe massage is beneficial to their overall health and wellness. A majority of people seek out massage therapy for health and wellness concerns including pain relief (43%), relaxation/stress reduction (43%), soreness (37%), injury recovery/rehabilitation (33%), fitness/wellness (30%), prevention/improve quality of life (29%), and to control headaches/migraines (28%).

The main negative factors impacting the U.S. massage therapy industry are low barriers to entry and high competition. Industry operators can be competitive by offering a unique atmosphere, in-demand services, flexible scheduling, and high customer service standards.

Customer Analysis

Demographic profile of target market.

Peaceful Massage will target anyone seeking massage therapy services in San Francisco, California. The clinic will target people with chronic pain or injuries that could benefit from massage therapy. They will also target athletes and people with active lifestyles. No matter the client, Peaceful Massage will deliver the best communication, service, and prices.

The precise demographics for San Francisco, California are:

Customer Segmentation

Peaceful Massage will primarily target the following customer profiles:

• Individuals suffering from chronic pain
• Individuals with injuries
• Pregnant women
• Individuals who work in high stress environments

Competitive Analysis

Direct and indirect competitors.

Peaceful Massage will face competition from other companies with similar business profiles. A description of each competitor company is below.

Best Bay Area Massage

Located in San Francisco, Best Bay Area Massage is able to provide a wide variety of massage therapy services for its clients. The clinic’s list of services include deep tissue massage, Swedish massage, sports massage, stretch massage, and trigger point massage. Best Bay Area Massage is also able to perform additional services such as aromatherapy and salt stone massages.

Best Bay Area Massage’s promise is to deliver effective and rejuvenating massages in a comfortable environment. Best Bay Area Massage’s team of experienced massage professionals assures each client receives the best care and the proper modality for their unique massage therapy needs.

Golden Massage

Golden Massage is a San Francisco-based massage therapy spa that provides outstanding massage services for its clients. Golden Massage provides comprehensive massage therapy services for clients of all ages. The company specializes in sports massage, injury/rehabilitation massage, and relaxation massage. The owners of Golden Massage are massage therapy professionals, so they understand how a massage therapy spa should be managed. Clients can depend on caring staff to provide exceptional customer service throughout the process from booking an appointment and speaking with a massage therapist to determine which therapist will be the best fit to getting a massage and booking the next appointment. Golden Massage takes the stress out of finding a convenient time for a massage and the uncertainty for new clients by maintaining a flexible schedule and ensuring all staff adhere to a high standard of customer service and communication.

City Massage & Bodyworks

City Massage & Bodyworks is a trusted San Francisco massage therapy clinic that provides superior service to clients in San Francisco and the surrounding areas. They are able to provide multiple types of massage therapy services including aromatherapy, sports massage, pregnancy massage, restorative massage, rejuvenation massage, and hot stone massage. Clients can make an appointment online, in person, or by phone. Additionally, clients can come in without an appointment at a time that is convenient for them. City Massage & Bodyworks offers an array of pricing options. Clients can pay per massage session, or they can pay on a monthly basis for weekly massages.

Competitive Advantage

Peaceful Massage will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of certified massage therapists who are experts in their modalities and will provide caring, supportive customer service.
• Comprehensive menu of services that allows for a client to find the massage service that works best for them.
• Peaceful Massage offers the best prices in the area. The company’s pricing structure is the most cost-effective compared to the competition.

Marketing Plan

Brand & value proposition.

Peaceful Massage will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled massage therapists that is able to provide a comprehensive set of services (sports massage, hot stone massage, pregnancy massage, Swedish massage, etc.).
• Unbeatable pricing to its clients – Peaceful Massage does not mark up its services at a large percentage. They will offer the lowest pricing in the area.

Promotions Strategy

The promotions strategy for Peaceful Massage is as follows:

Word of Mouth/Referrals

Daniel Young has built up an extensive list of contacts over the years by providing exceptional service and expertise to his clients. Many former clients have communicated to Daniel that they kept coming back because they were happy with the massage therapy services he was providing. Once Daniel advised them he was leaving to open his own massage therapy business, they expressed interest in following him to his new clinic and will help spread the word of Peaceful Massage.

Professional Associations and Networking

Peaceful Massage will become a member of commercial and residential professional associations such as the American Massage Therapy Association (AMTA), Alliance for Massage Therapy Education (AMTE), Clinical Massage Association (CMA), and the Massage Therapy Foundation (MTF). The clinic will focus networking efforts on expanding its client network.

Print Advertising

Peaceful Massage will invest in professionally designed print ads to display in programs or flyers at industry networking events and in magazines, newspapers, and direct mailers.

Website/SEO Marketing

Peaceful Massage will create and maintain an organized, informative website that lists all the services that the clinic is able to provide. The company will employ an in-house marketing director that will also manage Peaceful Massage’s website presence with SEO marketing tactics so that any time someone types in the Google or Bing search engine “San Francisco massage therapy” or “massage therapy near me”, Peaceful Massage will be listed at the top of the search results.

Social Media Marketing

The company’s marketing director will create and maintain an active social media presence on multiple social media platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok to promote the clinic and attract new clients.

The pricing of Peaceful Massage will be moderate and on par with competitors, so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Peaceful Massage.

Operation Functions:

• Daniel Young will be the Owner and President of the company. He will oversee all staff and manage client relations. Daniel has spent the past year recruiting the following staff:
• Barbara Lewis – Office Manager who will manage the clinic’s administration, client files, and accounts payable.
• Charles Thomas – Staff Accountant who will provide all client accounting, tax payments, and monthly financial reporting.
• Nancy Richards – Marketing Director who will provide all sales and marketing campaigns for Peaceful Massage.

Milestones:

Peaceful Massage will have the following milestones complete in the next six months.

8/1/2022 – Finalize contract to lease the clinic

8/15/2022 – Finalize personnel and staff employment contracts for the management team

9/1/2022 – Finalize contracts for massage therapists

9/15/2022 – Begin networking at industry events and initiate the marketing campaign

9/22/2022 – Begin moving into Peaceful Massage clinic

10/1/2022 – Peaceful Massage opens its clinic for business

Peaceful Massage will be owned and operated by Daniel Young. He has recruited an experienced administrative professional, Barbara Lewis, to be his Office Manager and help manage the office and operations.

Financial Plan

Key revenue & costs.

The revenue drivers for Peaceful Massage are the massage therapy fees they will charge to the clients for their services. The clinic’s price range will be $30-$90 per hour.

The cost drivers will be the overhead costs required in order to staff a massage therapy business. The expenses will be the payroll cost, rent, utilities, massage therapy equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of massage sessions per month: 200
• Average fees paid per month: $10,000
• Clinic lease per year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, massage therapy business plan faqs, what is a massage therapy business plan.

A massage therapy business plan is a plan to start and/or grow your massage therapy business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your massage therapy business plan using our Business Plan Template here .

What are the Main Types of Massage Therapy Businesses?

There are a number of different kinds of vending machines, some examples include: Day Spa, Mobile Massage, and Medical Massage.

How Do You Get Funding for Your Massage Therapy Business Plan?

Massage Therapy Businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Massage Therapy Business?

Starting a massage therapy business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Massage Therapy Business Plan - The first step in starting a business is to create a detailed massage therapy business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your massage therapy business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your massage therapy business is in compliance with local laws.

3. Register Your Massage Therapy Business - Once you have chosen a legal structure, the next step is to register your massage therapy business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your massage therapy business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Massage Therapy Equipment & Supplies - In order to start your massage therapy business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your massage therapy business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful massage therapy business:

• How to Open a Massage Therapy Business

Massage Therapy Business Plan

Creating a massage therapy business plan? Download Carepatron's free PDF to guide you through the process and help you create a successful massage therapy business plan.

By Wynona Jugueta on Jul 15, 2024.

Fact Checked by Katherine Ellison.

What is a business plan?

A business plan is a foundational document that outlines the goals, strategies, and operational details of a business. It is a roadmap for entrepreneurs, guiding them through the process of starting, managing, and growing their ventures. Whether you're launching a new practice, expanding an existing clinic, or seeking financing, a well-crafted business plan is essential for success.

At its core, a business plan provides an overview of your business idea and how you plan to execute it. It includes sections covering market analysis, target demographics, competitive landscape, pricing strategies, marketing plans, and financial forecasts. By articulating your vision and strategy in a structured format, you can communicate your massage therapy business concept effectively.

Massage Therapy Business Plan Template

Massage Therapy Business Plan Example

Main components of business plans

A well-structured business plan comprises several key components, each playing a crucial role in defining and guiding the trajectory of the business. Let's explore these components in detail:

Executive summary

The executive summary is a concise overview of the entire business plan. It highlights the key elements of the plan, including the business concept, target audience, competitive advantage, and financial projections.

Business model

The business model outlines how your business intends to generate revenue and create customer value. It describes your products or services, your target market, pricing strategy, distribution channels, and revenue streams.

Market analysis

The market analysis section thoroughly examines the massage therapy landscape, target audience demographics, and competitive dynamics. It involves conducting thorough research to identify market trends, customer needs, and competitors' strengths and weaknesses.

Marketing strategy

Marketing strategies outline how you'll attract and retain customers, promote your massage therapy services, and differentiate your brand in the marketplace. It includes a detailed description of your target audience, messaging strategy, distribution channels, and promotional tactics.

Financial plan

The financial plan outlines the financial projections and requirements for your business. It includes revenue forecasts, expense budgets, cash flow projections, and funding requirements.

Why should massage therapists have a business plan?

Creating a business plan is essential for massage therapists who aspire to build successful and sustainable businesses. Let's explore the reasons why having a business plan is crucial:

Clarifies business goals and objectives

A massage business plan provides massage therapists with a clear roadmap for achieving their goals and objectives. Whether you specialize in Swedish massage, deep tissue massage, or hot stone massage, having a defined plan helps align your efforts with your long-term vision for your massage business.

Guides strategic decision-making

In the competitive landscape of the massage therapy industry, strategic decision-making is crucial for success. A well-crafted business plan helps a licensed massage therapist make informed decisions about pricing strategies, marketing initiatives, and service offerings. Through market research and analyzing industry trends, therapists can identify opportunities for growth and position their businesses for success in the market.

Attracts investors and lenders

For health professionals, specifically in the massage industry, seeking financing to start or expand their businesses, a solid business plan is essential for attracting investors and lenders. Investors and lenders want to see a clear and comprehensive plan that demonstrates the business's viability and potential return on investment.

Enhances operational efficiency

Your own business plan outlining operational processes and workflows helps massage therapists streamline their operations and improve efficiency. From scheduling appointments, managing inventory, tracking financial performance, and monitoring client satisfaction, a well-defined plan ensures that therapists have the systems and procedures to run their businesses smoothly and effectively.

How to create a Massage Therapist Business Plan

Crafting a comprehensive business plan for your successful massage therapy business is crucial. Below are some steps to create a solid plan:

1. Conduct market research

Begin by researching massage therapy businesses and industry and your target audience. Identify trends, demographics, and competitors in your area. Resources like the American Massage Therapy Association (AMTA) can provide valuable insights into industry standards and best practices.

2. Define your unique value proposition

Determine what sets your massage therapy services apart from the competition. Define your unique value proposition, highlighting the benefits clients will receive from choosing your services over others. Whether it's specialized techniques, personalized care, or convenient location, clearly communicate what makes your new massage business stand out.

3. Outline your services and pricing

Detail the types of massage therapy services you'll offer and establish pricing structures for each. Consider factors such as session duration, specializations (e.g., deep tissue massage, sports massage), and package deals. Ensure that your pricing reflects the value of your services while remaining competitive in the market.

4. Develop a marketing plan

Create a comprehensive marketing plan to promote your mobile massage business plan and attract clients. Determine your target audience, channels (e.g., website, social media, local advertising), and messaging strategies. Leverage digital marketing techniques such as search engine optimization (SEO) and social media marketing to reach potential clients effectively.

5. Set financial goals and projections

Establish financial goals for your massage therapy business, including revenue targets, expenses, and profit margins. Develop financial projections based on your market research and pricing strategies. Consider factors such as startup costs, ongoing expenses (e.g., rent, supplies), and potential revenue growth over time.

6. Create an operational plan

Outline the operational aspects of your massage therapy business, including staffing, scheduling, and customer service. Define roles and responsibilities for yourself and any employees or contractors. Develop processes for managing appointments, handling payments, and maintaining client records to ensure smooth operations.

7. Assess risks and contingencies

Identify potential risks and challenges impacting your own massage therapy business, such as regulatory requirements, economic downturns, or unexpected events (e.g., pandemic). Develop contingency plans to mitigate these risks and ensure business continuity. Consider insurance coverage, emergency funds, and alternative revenue streams.

8. Review and refine your plan regularly

Regularly review and update your massage therapist business to reflect market, industry, or business circumstances changes. Monitor key performance indicators (KPIs) such as client retention rates, revenue growth, and customer satisfaction to track progress toward your goals. Stay adaptable and open to refining your strategies to maintain a successful massage business.

Tips and common mistakes

Navigating the process of creating a massage therapy business plan can be challenging. Here are some valuable tips to help you along the way, along with common mistakes to avoid:

1. Set SMART goals

Common mistake : Failing to set specific and measurable goals can lead to ambiguity and lack of direction in your business plan. Avoid vague objectives and strive for clarity and specificity in your goal-setting process.

Tip : When defining your business goals, use the SMART criteria: Specific, Measurable, Achievable, Relevant, and Time-bound. This ensures your goals are well-defined and actionable, setting the stage for success.

2. Conduct thorough market research

Common mistake : Neglecting market research can result in a lack of understanding of your target audience and the competitive landscape. This may lead to misguided strategies and ineffective business decisions.

Tip : Take the time to conduct comprehensive market research to understand the needs and preferences of your target market. Identify trends, competition, and opportunities to effectively position your massage therapy business.

3. Focus on differentiation

Common mistake : Failing to differentiate your massage therapy business can result in being perceived as a commodity, leading to price competition and difficulty building a loyal client base. Avoid generic messaging and emphasize what sets you apart from others in the industry.

Tip : Clearly articulate your unique value proposition and how your massage therapy services stand out. Highlight factors such as specialized techniques, exceptional customer service, or convenient location to attract clients and differentiate your business.

Develop a realistic financial plan

Common mistake : Overestimating revenue projections or underestimating expenses can lead to financial instability and challenges in sustaining your business in the long run. Be conservative in your financial planning and seek professional guidance if needed.

Tip : Develop a realistic financial plan that accounts for startup costs, operational expenses, and revenue projections. Consider factors such as pricing strategies, cash flow management, and contingency planning to ensure the financial health of your massage therapy business.

Regularly review and update your plan

Common mistake : Failing to review and update your business plan can result in outdated strategies and missed growth opportunities. Keep your plan relevant and responsive to changes in the external environment to maintain a competitive edge in the market.

Tip : Treat your massage therapy business plan as a dynamic, evolving document. Regularly review and update your plan to reflect changes in the market, industry trends, and business circumstances.

Commonly asked questions

A massage therapy business plan should typically be concise and focused, ranging from 5 to 20 pages. It should cover essential aspects such as market analysis, marketing strategies, financial projections, and operational plans.

Massage therapy business plans should be reviewed and updated annually or as needed in response to significant changes in the market, industry trends, or business circumstances. Regular updates ensure that the plan remains relevant and aligned with the evolving needs and goals of the business.

Creating a business plan on Carepatron is easy and intuitive. We have an online business plan template for practitioners to create their business plans. Carepatron's user-friendly interface and customizable templates make creating a professional business plan tailored to your massage therapy practice simple.

Related Templates

Popular templates.

Join 10,000+ teams using Carepatron to be more productive

Massage Therapy Business Plan Template & PDF Example

• September 4, 2024

Creating a comprehensive business plan is crucial for launching and running a successful massage therapy business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your massage therapy business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a massage therapy business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the beauty industry, this guide, complete with a business plan example, lays the groundwork for turning your massage therapy concept into reality. Let’s dive in!

Our massage therapy business plan is crafted to include all essential elements required for a well-rounded strategic blueprint. It details the practice’s service methodologies, marketing approaches, market environment, competitive analysis , management structure, and financial projections.

• Executive Summary : Offers an overview of your massage therapy clinic’s concept, market analysis , management, and financial strategy.
• Clinic & Location: Describes the facility’s ambiance, layout, and strategic location for accessibility and client convenience.
• Treatments & Prices: Lists the range of massage therapy treatments offered, such as Swedish, Deep Tissue, Sports, and Prenatal massages, with a clear pricing structure.
• Key Stats: Shares industry size , growth trends, and relevant statistics for the massage therapy market.
• Key Trends: Highlights recent trends in massage therapy, such as the growing emphasis on holistic health and the integration of diverse massage techniques.
• Key Competitors : Analyzes main competitors in your area and differentiates your clinic in terms of service quality, range of treatments, and client care.
• SWOT : Strengths, weaknesses, opportunities, and threats analysis tailored to your massage therapy clinic.
• Marketing Plan : Specifies marketing strategies to promote your services, including digital marketing, local community engagement, and partnerships with health and wellness centers.
• Timeline : Key milestones and objectives from the initial setup to the first year of operations, detailing steps such as business planning, legal setup, facility preparation, and launch marketing activities.
• Management: Information on the management team, highlighting their expertise in massage therapy, healthcare management, and client relations.
• Financial Plan: Projects the 5-year financial performance of the massage therapy clinic, including revenue targets, profit and loss statements, fundraising needs, cash flow projections, and balance sheet forecasts, aiming for specific revenue and profit margins by a set year.

Massage Therapy Business Plan Template (Download)

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your massage therapy business plan, offering a concise overview of your clinic and its services. It should detail your market positioning, the range of massage therapy services you offer, including specialized techniques such as Swedish, deep tissue, or sports massages, its location, size, and an outline of day-to-day operations.

This section should also explore how your massage therapy clinic will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your clinic’s unique selling points that differentiate it from these competitors. This could include specialized services, unique treatment approaches, or superior customer service.

Furthermore, you should include information about the management and co-founding team, detailing their roles, qualifications, and contributions to the clinic’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your clinic’s financial plan.

Massage Therapy Business Plan Executive Summary Example

Business Overview

A concise overview is pivotal, introducing essential details like the clinic’s name, location, and a snapshot of its core services.

These details set the stage for your massage therapy clinic, framing its unique characteristics. A  unique selling proposition  ( USP ) distinguishes your clinic. Whether it’s expertise in therapeutic techniques, a focus on holistic wellness, or a commitment to personalized care, highlight this USP in your executive summary to showcase your clinic’s distinctive value proposition.

Example: “Serenity Wellness Spa & Massage Clinic,” situated in the serene heart of Tranquil Town, occupies a spacious 2,500 square feet area on Blissful Street. We specialize in a diverse array of massage therapy services, including Swedish massage, deep tissue massage, sports massage, and prenatal massage. Our USP lies in blending therapeutic massage techniques with personalized care, fostering relaxation and healing for each client.

Market Overview

Understanding market dynamics and your position within it is crucial. This section should underscore the potential of the local massage therapy market, supported by relevant data such as market value and growth rates. Discussing trends, such as the growing demand for alternative and complementary therapies or the focus on stress relief and wellness, illuminates your clinic’s positioning within the evolving landscape.

Additionally, it highlights the  competitive  landscape. Identify  key competitors  and elucidate how your clinic stands out amidst competition. Whether through specialized techniques, a serene ambiance, or a focus on holistic healing, emphasize how your clinic differentiates itself.

Example: In the local massage therapy market of Tranquil Town, valued at $2.5 million annually with a 10% growth rate, Serenity Wellness Spa & Massage Clinic leads with a focus on therapeutic wellness and a comprehensive range of services. Amidst competition, our commitment to personalized client experiences positions us as the preferred choice for clients seeking relaxation and healing.

Management Team

Highlight the expertise and background of your management team, showcasing their capabilities in driving clinic success.

This could include your clinic director’s extensive experience in massage therapy or your operations lead’s proficiency in healthcare management. Demonstrating the team’s competency builds credibility and assures potential investors and partners of your clinic’s potential for success.

Example: At Serenity Wellness Spa & Massage Clinic, Emma Johnson, with over two decades in massage therapy and holistic health practices, leads operations. Supported by a team of licensed massage therapists and a healthcare management director experienced in complementary therapies, the clinic maintains a focus on delivering holistic wellness and healing to every client.

Financial Plan

Provide an overview of your financial goals and projections, offering insights into revenue targets, profit margins, and anticipated growth trajectories.

Example: Serenity Wellness Spa & Massage Clinic aims for a projected revenue of $1.2 million annually, targeting a 20%  EBITDA  profit margin. Investment in top-quality massage equipment and a strong focus on personalized client care, complemented by wellness program offerings and community engagement, drives anticipated growth and profitability within the local market.

For a Massage Therapy clinic, the Business Overview section can be effectively divided into 2 main components:

Clinic & Location

Briefly describe the clinic’s physical setting, emphasizing its ambiance, tranquility, and the overall therapeutic environment that welcomes clients. Mention the clinic’s location, highlighting its accessibility and the convenience it offers to clients, such as proximity to wellness centers or ease of parking. Explain why this location is advantageous in attracting your target clientele, focusing on aspects like a serene setting, privacy, or a health-oriented community.

Treatments & Prices

Detail the range of massage therapy services offered, from general wellness and relaxation massages like Swedish or aromatherapy to specialized treatments such as deep tissue, sports massage, or reflexology. Outline your pricing strategy , ensuring it reflects the expertise of your therapists, the quality of services provided, and matches the market you’re targeting. Highlight any packages, membership deals, or loyalty programs that provide added value to your clients, encouraging repeat business and customer loyalty. This could also include introductory offers for new clients, gift cards, or bundled packages for multiple sessions.

Industry size & growth

In the Market Overview of your massage therapy clinic business plan, start by examining the size of the massage therapy industry and its growth potential. This analysis is crucial for understanding the market’s scope and identifying expansion opportunities.

Highlight statistics and forecasts that demonstrate the increasing demand for massage therapy services, influenced by growing awareness of health, wellness, and the benefits of alternative and complementary medicine.

Key market trends

Proceed to discuss recent market trends , such as the increasing consumer interest in holistic health practices, personalized wellness plans, and the integration of technology in wellness services.

For example, highlight the demand for specialized massage therapies that cater to specific health issues, stress relief, or sports recovery, alongside the rising popularity of clinics that offer a comprehensive wellness experience, including meditation, yoga, and nutrition counseling.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your massage therapy service in the market and its key competitors; it’s also a fundamental component of your business plan. This analysis helps in identifying your massage therapy service’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Massage Therapy Service Competitors

In this stage, it’s essential to conduct thorough research to identify both direct and indirect competitors in the massage therapy industry. Direct competitors typically include other massage therapy clinics, wellness centers, or spas within your local area. However, don’t overlook indirect competitors, which could consist of chiropractors, yoga studios, or even mobile massage services.

Utilize a mix of online tools and local directories to map out competitors locations and gather vital information. Review platforms like Yelp, Google Reviews, or specialized massage therapy websites often provide invaluable insights through client feedback and ratings. Analyzing these reviews can offer crucial information about what clients appreciate or critique about competitors’ services, such as exceptional customer service at “Zen Tranquility Spa” or specialized therapies at “Healing Hands Wellness Center.”

Massage Therapy Service Competitors’ Strategies

Analyzing competitors involves examining various aspects of their business strategies:

• Range of Services:  Take note of the different massage modalities and wellness treatments your competitors offer. For instance, “Harmony Health Clinic” might focus on prenatal massages, while “Body Balance Center” specializes in deep tissue and rehabilitation therapies.
• Techniques and Specializations:  Consider the unique techniques and specializations your competitors highlight. For example, “Natural Wellness Spa” may emphasize organic products and holistic treatments, differentiating themselves from those that offer more traditional massage therapies.
• Pricing Models:  Compare and contrast the pricing structures of your massage therapy service with those of competitors. Are your rates aligned with those of “Ease & Relax Clinic,” which positions itself as an affordable option, or do you cater to a high-end market similar to “Tranquil Retreat Spa”?
• Marketing Channels :  Analyze the  marketing strategies  employed by competitors. Determine if they leverage social media, cultivate partnerships with local businesses, or focus on referral programs to attract and retain clients.
• Client Experience:  Assess the overall ambiance and client experience at competitors’ establishments. For instance, “Blissful Moments Spa” might prioritize a luxurious and serene environment, while “Vitality Haven” might emphasize a more health-oriented, clinical ambiance.
• Operational Efficiency:  Look for technological advancements or innovative practices. For instance, “TechCare Massage Clinic” might utilize sophisticated booking apps and online portals for client records or incorporate wellness-tracking devices for personalized treatments.

What’s Your Massage Therapy Service’s Value Proposition?

Define your massage therapy service’s  unique value proposition . It could be a specialization in a specific massage technique, a focus on personalized client care, or a niche offering such as on-site corporate massages.

Identify gaps in the market by analyzing customer preferences and emerging trends. For instance, a rising interest in holistic wellness might signal an opportunity to introduce holistic healing packages if competitors are yet to tap into this segment.

Consider your location and clientele preferences. A clinic in a business district might cater to stress relief for professionals, while a center in a wellness-oriented neighborhood might emphasize holistic health and mindfulness.

First, conduct a SWOT analysis for the massage therapy clinic, highlighting Strengths (such as certified and experienced therapists, and a diverse range of massage modalities), Weaknesses (including potential high overhead costs or stiff competition in the area), Opportunities (for example, a growing public interest in wellness and preventive health care), and Threats (such as changes in health care regulations or economic downturns that may impact discretionary spending on wellness services).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain clients through strategies like targeted online advertising, introductory offers, referral programs, a strong and informative social media presence, and involvement in local health and wellness events. Consider partnerships with local businesses, healthcare providers, or fitness centers to reach a broader audience.

Marketing Channels

Selecting appropriate marketing channels is crucial to communicating your brand and services to potential clients.

Digital Marketing

• Social Media Presence:  Utilize platforms like Instagram, Facebook, or YouTube to share wellness tips, client testimonials, and behind-the-scenes glimpses of your practice. Engage with your audience by responding to comments and messages promptly.
• Email Marketing:  Build an email list by offering wellness newsletters, exclusive promotions, and self-care tips. Segment your emails based on client interests for targeted communication.
• Website and SEO:  Develop an informative website showcasing your services, therapist profiles, testimonials, and online booking. Optimize it for local SEO to attract clients seeking massage therapy in your area.

Local Advertising

Connecting with your local community can be highly effective:

• Flyers and Local Print:  Design visually appealing flyers and brochures to distribute in health food stores, gyms, or wellness centers. Advertise in local health publications or community newsletters.
• Community Engagement:  Participate in local health fairs, wellness events, or charity initiatives. Offer free chair massages or workshops to showcase your expertise.
• Collaborations:  Partner with gyms, wellness centers, or chiropractors for cross-promotions or referrals. Join local business alliances to expand your reach.
• Health and Wellness Collaborations:  Network with health practitioners like chiropractors, physiotherapists, or yoga studios for joint events or client referrals.
• Corporate Wellness Programs:  Approach local businesses to offer workplace massage sessions as part of their employee wellness initiatives.

Promotional Activities

Attract and engage potential clients through compelling offers and loyalty programs.

• Introductory Offers:  Launch introductory packages or discounted sessions for first-time clients to encourage trial.
• Loyalty Programs:  Implement loyalty cards rewarding clients after a certain number of sessions with a complimentary massage session or an add-on service.
• Referral Programs:  Encourage existing clients to refer new clients by offering incentives such as discounted sessions or wellness products.

Sales Channels

Sales channels  are crucial for maximizing revenue and ensuring customer satisfaction. Implement effective sales strategies to enhance revenue and client satisfaction.

Upselling and Service Packages

Maximize revenue with each customer visit:

• Additional Services : Offer upgrades like aromatherapy, hot stone massages, or extended sessions for a personalized experience.
• Retail Products:  Sell wellness products like essential oils, massage tools, or relaxation aids to complement your services.
• Package Deals:  Bundle services into packages like ‘Couples Relaxation Sessions’ or ‘Wellness Membership Packages’ at discounted rates.

Online Booking and Sales

Leverage technology to streamline sales:

• User-Friendly Booking Systems:  Simplify the booking process with an intuitive online booking system integrated into your website and social media platforms. Offer incentives for online bookings, such as complimentary add-ons or discounts.
• E-commerce Integration:  Sell wellness products or gift cards online. Create limited-edition wellness kits or exclusive product bundles for online purchase.
• Virtual Consultations:  Offer online consultations for personalized massage therapy advice, leading to tailored service bookings and product recommendations.

Membership and Loyalty Programs

Encourage repeat clients:

• Membership Options:  Offer subscription-based membership plans that include regular sessions at discounted rates or exclusive access to premium services.
• Loyalty Rewards:  Develop a digital loyalty program where clients earn points for each session attended or for referrals, redeemable for discounted sessions or exclusive wellness workshops.

Strategy Timeline

Finally, create a detailed timeline that outlines critical milestones for the massage therapy clinic’s launch, marketing initiatives, client base development, and potential expansion goals. This should include short-term actions for the initial setup and launch phase, as well as long-term strategies for growth and sustainability, ensuring the business progresses with clear direction and purpose.

The Management section focuses on the massage therapy business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the massage therapy towards its financial and operational goals.

For your massage therapy business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your message therapy business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your massage therapy business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Related Posts

Pure Sweat Sauna Studio Franchise Costs $393K – $668K (+ 2024 Profits)

• March 7, 2024

Perspire Sauna Studio Franchise FDD, Profits, Costs & Fees (2024)

House of Colour Franchise FDD, Profits, Costs & Fees (2024)

Privacy overview.

Massage Therapy Business Plan

Going for a massage therapy session is one of the most relaxing activities that you can pay for especially after a busy day’s work. This level of relaxation must also be felt by massage therapy business owners as well as its stakeholders. This is actually possible if a business plan will be developed. In comparison with the creation of self-catering business plan examples , it is also essential for you to ensure the completion and proper presentation of the massage therapy business plan that you will develop.

• Food Catering Business Plan Examples – PDF
• Social Media Marketing Business Plan Examples – PDF

Do you need document guides and references for developing your massage therapy business plan? Fret and worry not as we got you covered with the downloadable examples of massage therapy business plan templates that we have put together in this post. Download any of these examples so you can already have an idea not only of what content to look into but also on what format to use for the document that you would like to present to your target audience.

Massage Therapy Business Plan Template

• Google Docs

Size: A4, US

Massage Therapy Business Plan Template Example

Size: 899 KB

Massage Therapy and Reflexology Business Plan Discussion Layout Example

Basic Information That Should Be in a Massage Therapy Business Plan

Being hands-on with the operations and management of a massage therapy business can help you not just retain your existing customers but also to consider the needs and reasonable wants or demands of all your stakeholders. A massage therapy business plan can help you become more prepared when it comes to handling your business and its operations. For a massage therapy business plan to be fully maximized, you have to ensure that you will come up with a detailed, organized, and presentable document. Listed below are some of the basic information that are commonly found in every massage therapy business plan.

• The name or title of your massage therapy business
• The location of your business
• The purpose of the massage therapy business plan
• The scope and limitations of the massage therapy business plan content
• The vision and mission of your massage therapy business
• The specification of your long-term and short-term goals
• The discussion of the massage therapy services, products, and/or offers that you would like to introduce
• The list of objectives that you would like to achieve for your corporate vision to be realized
• The description of your target market and their activities and purchasing capabilities
• The workforce requirements of your massage therapy business in consideration to work experiences, technical skills, relevant credentials, and other deliverable
• The segmentation of your market as well as the niche markets that you would like to focus on
• The evaluation of the consumer demand based on the geography or demography of your market
• The legal requirements that you need to acquire especially business permits and related licenses
• The list of the challenges, threats, and risks that you expect to face and the countermeasures that you have prepared for your business to not fully be affected by the impacts resulting from the existence of these elements
• The operational requirements of the massage therapy business including manpower, supplies, equipment, tools, and other resources needed every operations
• The business regulations, policies, and protocols that you would like your workforce and other involved entities to be aware of
• The marketing and promotional plan that you will use so you can be visible in the marketplace
• The financial aspect of the business which includes your financial aspirations and objectives, the financial plan that your stakeholders need to look into, the resources that you will use as a part of your start-up expenses, the expected expenses of the business in a particular time duration, and the projections for business revenue to identify profits and/or losses
• The date when you have last updated the massage therapy business plan and the reason why there is a need for updating it

Kindly take note that these details are only for referencing purposes. Hence, you can develop a message therapy business plan that works even with the addition or removal of any information to/from the list above. Just like when making a  jewelry business plan , the content of your own massage therapy business plan will still depend on the jurisdiction or decision of the management as well as the scope and nature of your massage therapy business operations.

Massage Therapy Spa Business Plan Example

Size: 100 KB

Massage Therapy Business Plan Guidelines and Documentation Example

Size: 529 KB

Advantages of Creating and Using a Well-Formulated Massage Therapy Business Plan

Have you ever wondered why there are businesses within the same marketplace that do better than their competition? As an example, two juice bar businesses competing with one another do not have the same market reach, audience relationship, and profitability. Maybe one of them uses a  juice bar business plan  and is more aware on how to present the business to different types of audience. Though there are different factors and elements that can affect business operations, having a business plan is still one of the most important decisions that you can make for your organization.

If you will create a massage therapy business plan, you can experience benefits that scope not just your financial conditions but also the perception or impression of your target market toward your business and its brand. A few of the advantages that you can get if you will create and use a massage therapy business plan include the following:

• A massage therapy business plan can help your business define its goals. You need to be directed with the things that you would like to achieve so that you can be focused on the steps that are necessary for reaching specific milestones. With the help of a massage therapy business plan, you can ensure that all your efforts and undertaking will allow you to take a step forward in realizing the vision of the massage therapy business.
• A massage therapy business plan allows the business to prepare for the needs and demands of the operations. Through the usage of a massage therapy business plan, you can easily allocate your resources and you can identify the things that you still need to acquire. If you will have this document at hand, you can be aware of the level of your preparedness when it comes to the execution of your plans of action.
• A massage therapy business plan can help you avoid business pitfalls specifically on areas outside your business environment. Massage therapy business plans assess your strengths and weaknesses as well as the threats and opportunities that you need to be knowledgeable about. Understanding internal and external factors that can affect your business with the help of this document can make you more careful when making and finalizing business-related decisions.
• A massage therapy business plan can help you list down and assess your intentions. This document can set your goals accordingly and it can also summarize the things that you would like to achieve in particular time frames based on the growth and development needs of the business. If you will have a massage therapy business plan, then it will be easy for you to see the overview of how you can maximize the usage of your resources so you can get to the state or condition where you would like your massage therapy business to be at.

Spa Business Strategies and Massage Therapy Business Plan Example

Massage Therapy and Spa Business Plan Format Example

Size: 866 KB

Massage Therapy Competency Standards for Business Plan Guidance Example

Things to Look Into When Developing a Massage Therapy Business Plan

Have you ever made a  mobile catering business plan  or any other types of business plan documents? For sure, there are a lot of challenges that you need to face and go through before you can create a compelling, convincing, and effective business plan. However, this can refine and develop your senses and abilities when it comes to the drafting of a great document.

If you plan to come up with a massage therapy business plan, there are factors and elements that you have to consider so that you can ensure the high functionality and efficiency of the document that will serve as your output. Once you have decided to create a massage therapy business plan, make sure to include the following on the list of your considerations:

• Have a general overview of what the massage therapy business plan contains. An executive summary can be very helpful when it comes to identifying the key points of your discussion.
• Think of the entities that you will be working with. This includes your workforce, your management, your suppliers, and all the other individuals or groups who are involved in your operations.
• Ensure that you will develop statements that encapsulate your vision, mission, goals, objectives, and values. This can build the image and the brand of your business.
• Know how you can get the attention and approval of your desired audience or clients. Execute surveys and researches that will allow you to understand the movement of your market and how trends impact your overall massage therapy business operations.
• Have projections when it comes to finances, expenses, and other financial aspect-related discussions. You have to think of your budget and resources so that you can identify ways on how you can make the business profitable even during lean seasons.
• Analyze your market. Know the movement of your competition and see their efforts that work. It is important for you to be aware of these items as it will allow you to counteract and present something that can be deemed more valuable by your target audience.

Day Spa Offering Massage Therapy Business Plan Example

Size: 296 KB

Massage Therapy Business Plan with Spa Market Analysis Example

Size: 573 KB

Business Plan Template for a Massage Therapy Business and Other Establishments Example

Size: 628 KB

Tips to Help You Come up with an Effective Massage Therapy Business Plan

A massage therapy business plan can provide you with higher chances of successes and achievements. However, creating an amazing massage therapy business plan is not an easy task. Right now, are you finding it hard and challenging to create your own massage therapy business plan? Refer to these tips and guidelines and incorporate them in the processes involved in developing a massage therapy business plan:

• Begin with the basics of massage therapy business plan development. You do not need to come up with an initial document that works like the best business plan out there. Keep in mind that your business plan will develop as your business and its operation progresses.
• Always remember that you can improve the content and process specification of your massage therapy business plan through time. What is essential is for you to develop a strong foundation that can build the brand and operational management of your business. This is the reason why updating the document is very important.
• Just like when using a  restaurant and catering business plan , do not just focus with the end picture. Allow yourself and your stakeholders to immerse on the steps that are needed to be done so that both short-term and long-term goals can be given emphasis and importance. The ownership of obligations and responsibilities are very important as this will establish the credibility of the system and the efficiency of your work operations as well as the effectiveness of your workforce.

If you will create a document that can be used as a reference within the implementation of your action plans, then you can ensure that your call-to-actions and strategies are realistic, measurable, and attainable. Use any of our template examples and develop the massage therapy business plan that you need right now.

Text prompt

• Instructive
• Professional

Create a study plan for final exams in high school

Develop a project timeline for a middle school science fair.

🌍 Upmetrics is now available in

• Sample Business Plans
• Beauty Salon & Fitness

Massage Therapy Business Plan

If you are planning to start a new massage therapy business, the first thing you will need is a business plan. Use our massage therapy business plan example created using Upmetrics business plan software to start writing your business plan in no time.

Before you start writing a business plan for your new massage therapy business, spend as much time as you can reading through some samples of message-related business plans.

Reading some sample business plans will give you a good idea of what you’re aiming for, and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample massage therapy business plan for you to get a good idea about how perfect a massage therapy business plan should look and what details you will need to include in your stunning business plan.

Massage Therapy Business Plan Outline

This is the standard massage therapy business plan outline, which will cover all important sections that you should include in your business plan.

• Management and Personnel
• Marketing/Sales
• Planning/Organizing
• Legal Structure
• Permits and Licenses
• Accounting & Record Keeping
• Market Needs
• Target Market
• Market Potential
• Mission Statement
• Online/Social Media
• People/Networking
• Other Promotion and Publicity
• SWOT Analysis
• Gift certificates available
• Monthly Personal Budget
• Expansion Costs
• Sources of Financing
• Overhead Business Costs
• Projected Profit and Loss
• Projected Cash Flow
• Projected Balance Sheet
• Sales Forecast
• Profit and Loss
• Balance Sheet

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

After  getting started with Upmetrics , you can copy this massage therapy business plan example into your business plan and modify the required information and download your massage therapy business plan pdf and doc file. It’s the fastest and easiest way to start writing your business plan.

Download a sample massage therapy business plan

Need help writing your business plan from scratch? Here you go;  download our free massage therapy business plan pdf  to start.

It’s a modern business plan template specifically designed for your massage therapy business. Use the example business plan as a guide for writing your own.

Related Posts

Beauty Supply Store Business Plan

Nail Salon Business Plan

Creative Business Plan Samples

Business Plan Cover Page Creating Guide

Simple Business Plan Outline

How to Write One-Page Business Plan

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Turn your business idea into a solid business plan

Explore Plan Builder

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

• Business Templates
• Sample Plans

FREE 10+ Massage Therapy Business Plan Templates in PDF | MS Word

When was the last time you went to a massage therapy to get a good and relaxing massage? If you like massages then you must frequent massage therapy places and spas, especially if they offer excellent and quality services. They must have a great massage therapy business plan.

Massage Therapy Business Plan Templates Pdf Word

Free 10+ marketing implementation plan samples [ digital, social media, strategy ], free 10+ teacher training plan samples in ms word | google docs | apple pages | pdf.

In this article, we will discuss about massage therapy business plans. We will define what it is, the advantages of using a massage therapy business plan templates and many more. We have also included useful business plan templates that you may download and use as reference.

Massage Therapy Business Plan Template

• Google Docs
• Editable PDF

Size: A4, US

Editable Massage and Spa Business Plan Template

Size: 211 KB

Sample Massage Therapy Business Plan Template

Size: 15 KB

Executive Business Plan for Massage Therapy Business

Spa Business Plan

Size: 99 KB

Business Plan Template With Instructions

Size: 899 KB

What Is a Massage Therapy Business Plan Template?

A business plan for a massage therapy business is a formal document that details what the business is all bout, what it does, what are its goals and objectives as well as how it will be able to accomplish its goals and objectives. having and preparing a business plan for such business is essential as is guides the business on the necessary things that must be done in order to start, manage and operate the business.

Massage therapy business plans are very useful. Learning about their uses allows us to learn more about them and understand what they are.

• A massage therapy business plan serves as a business road map which will help the business layout its plans for the future as well as determine the bumps and drawbacks that it will be encountering along the way.
• A massage therapy business plan includes a business financial projections which helps in identifying how the business will be financially in the future.
• A massage therapy business plan is used to evaluate a  new business venture to be able to tell whether it is feasible or not.
• A massage therapy business plan helps in raising the needed funds for the business by persuading potential business investors to invest in it or have lenders lend your business money.
• A massage therapy business plan is used to create effective marketing strategies as well as sales strategies both for the business and the products and services it sells.
• A massage therapy business plan is used to identify your business weaknesses and threats early so that you can prepare and plan for them.

Similarly, massage therapy business plan templates are also very useful. They make the task of creating a business plan quick and easy. Business plan templates can also be used as reference if you want to create your own business plan or if you want to learn more about business plans. Business plan samples can also be used for this purpose.

You may check out more business plan samples and templates on our website, like  Sample Professional Business Plan Templates and  Sample Business Plan Templates .

How to Write an Effective Massage Therapy Business Plan

The following are simple steps that you can follow to help you write an effective massage therapy business plan of your own.

• Do a thorough and proper research of everything that you need to know about the business, marketing and the industry where the business belongs to. In other words, educate yourself on what you must know before starting your plan.
• Create an outline of the things that you need to include in your business plan. This ensures that you have the complete details in it.
• Decide on the best name for your business.
• Set realistic goals and objectives that you want your business to achieve.
• Write the content for each of the sections or components of your business plan. Write them one a time to make sure you have your focus on each section.
• Assemble your work into your final working sheet. Makes sure you have everything covered.
• Review your work. Proofread and check for any grammar errors and spelling errors.
• Make final revisions or changes to your work before you save the final version.

Simple steps are all you need to get you started with your business plan. You may also find other related articles useful, like  Bakery Business Plan Templates and  Personal Business Plan Templates .

Detailed Business Plan Template

Size: 628 KB

Reflexology Business Plan

Business Plan Template

Size: 16 KB

Blank Business Plan Template

Size: 226 KB

Business Plan Sample Template

Size: 10 KB

Tips to Grow Your Massage Therapy Business

Ever wonder how you can go about with growing your massage therapy business? Well here are some tips that you find useful.

You would want to offer your customers with loyalty rewards by giving corresponding points for each service they get. You can either provide a specific item or free service if they reach a certain amount of points. And if your customer refers another customer, you can also provide them referral points or freebies.

Make it easy for anyone to set an appointment or bookings with any of their preferred massage therapist in your business during business hours. This will make it more convenient for them to get your services and it reduces waiting time, especially for the busy ones. Offer bookings through phone calls, text messaging or online.

Do email marketing. Send emails about your business, including promotions and discounts that customers can take advantage of if they use their service. It’s an old marketing strategy but it still works because a lot of people check their emails almost any time of day on a daily basis.

Find ways on how you can improve your visibility online. Advertise on social networking sites where a lot of people can see and be aware of your business. If people know that your business exists and that you offer such serices, they will surely come to try it out for themselves and tell others about it.

Organize a group massage event. contact or get in touch with other businesses whose employees may need a relaxing massage to help them relax an increase productivity and schedule them for this kind of event. You are sure to get a lot of customers coming for your services.

Provide excellent and quality customer service. Customers will most likely use your services or spend more on things that they are loyal to. Of course this means that they are happy and satisfied with what they get from what they pay for.

Regularly offer discounts and promotions so. There are those people who only really want to use services where they get deals. Not that they can’t afford it, they just see it as a challenge to succeed in getting deals. They’re good paying customers and they’ll also help you get more customers.

Build your online reputation. Most customers would check online recommendations and reviews about your business before they actually book or set and appointment with you. Regardless if it is only one person, these reviews matter and it is very important that people see your business and services in a positive light.

Those are just some of the tips that can help you massage therapy business grow. Also find time too check out other related topics on our website. Some of the titles that you will find useful are  Short Business Plan Templates and  Service Business Plan Templates .

Related Posts

Free 7+ fashion business plan samples in pdf, free 10+ sprint planning samples in ms word | google docs | pdf, free 10+ wedding planning samples in ms word | apple pages | powerpoint | pdf, free 9+ monthly study planner samples in psd | illustrator | indesign | pdf, free 9+ sample curriculum planning templates in pdf | ms word, free 10+ teacher development plan samples in ms word | google docs | apple pages | pdf, free 10+ basketball practice plan samples in pdf, free 12+ school business plan samples in pdf | ms word | apple pages | google docs, free 7+ client strategic plan samples in pdf | ms word, free 11+ trucking business plan templates in pdf | ms word | google docs | pages, free 7+ small hotel business plan samples pdf | ms word | apple pages | google docs, free 14+ bakery business plans in ms word | pdf | google docs | pages, free 4+ yearly lesson plan samples in pdf, free 50+ strategic planning samples in google docs | pages | pdf | ms word, free 10+ construction project plan samples in ms word | google docs | apple pages | pdf, free 10+ higher education lesson plan samples in ms word | pages | google docs | pdf, free 9+ 30-day marketing plan samples in pdf | ms word | apple pages | google docs, free 3+ sales team action plan samples in pdf | ms word | apple pages | google docs, marketing plan for small business samples.

• Business plans

Massage Therapy Business Plan

Used 4,872 times

This massage therapy business plan template helps you cover the basics of starting or expanding a massage business.

e-Sign with PandaDoc

Created by:

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Company] ​

Business Plan for (Your Business Name Here)

Prepared for:

​ [Recipient.FirstName] [Recipient.LastName]

​ [Recipient.Company] ​

Executive Summary

​ [Sender.Company] is a legal entity duly organized under the laws of (State/Country) and operates as a (legal structure, e.g., Sole Proprietorship, LLC, Corporation). The company specializes in the provision of professional massage therapy services, catering to a diverse clientele seeking therapeutic, relaxation, and wellness-focused treatments.

Ownership Structure

​ [Sender.Company] is owned by (Owner(s) Name(s)), who holds (percentage)% of the ownership interest. The ownership structure has been established in accordance with all relevant legal provisions, and any changes or transfers of ownership will be executed in full compliance with applicable laws and contractual obligations.

Business Objectives

​ [Sender.Company] primary objective is to deliver exceptional massage therapy services in full compliance with all applicable laws and regulations governing the practice of massage therapy, health, and wellness services within our jurisdiction. Our core mission is to enhance the well-being of our clients by providing high-quality, ethical, and therapeutic massage treatments.

Financial Projections

Financial projections indicate that [Sender.Company] anticipates steady growth in revenue over the next three (3) years. These projections are based on realistic assessments of market demand, pricing strategies, and expense management, all in compliance with applicable financial regulations and tax laws.

Funding Requirements

To support our growth and business expansion, [Sender.Company] may seek financing through legal means, such as business loans, grants, or investment agreements, as may be deemed necessary while adhering to all relevant financial regulations.

The funding request for this undertaking amounts to (Enter Amount).

Our Services

​ [Sender.Company] offers a range of professional massage therapy services provided by licensed and certified massage therapists.

Our services are designed to promote relaxation, alleviate discomfort, and enhance overall well-being while adhering to all applicable laws and regulations governing the practice of massage therapy within (State/Country).

Legal Compliance

​ [Sender.Company] operates its massage therapy services in strict accordance with all relevant laws and regulations governing the practice of massage therapy, health and safety, and client confidentiality.

All massage therapists are duly licensed and certified to practice within (State, County), and their qualifications are regularly updated and maintained.

Client Consent and Documentation

Before providing any massage therapy service, [Sender.Company] requires clients to complete a comprehensive health history and consent form.

Market Analysis

Target market.

​ [Sender.Company] aims to serve a diverse clientele within (State). Our target market includes, but is not limited to

(Mention Targeted Demographics, e.g., individuals seeking relief from musculoskeletal issues, stress, and discomfort, as well as those proactively pursuing relaxation and wellness).

Competitive Analysis

Location: (Location)

Business Hours: (Hours)

Operation Plan

All massage therapists and support staff employed by the [Sender.Company] shall be duly licensed, certified, and trained per the legal requirements set forth by (State) for the practice of massage therapy.

Inventory and Equipment

​ [Sender.Company] shall maintain an inventory of massage therapy supplies, equipment, and products necessary to safely and effectively provide massage therapy services.

Risk Management

​ [Sender.Company] shall maintain comprehensive insurance coverage, including professional liability insurance, general liability insurance, and workers' compensation insurance, as mandated by law. Risk management protocols are in place to minimize potential liabilities and ensure compliance with all legal obligations.

Quality Control and Customer Service

​ [Sender.LastName] is dedicated to providing high-quality massage therapy services while upholding the highest standards of legal and ethical conduct.

Financial Plan

Revenue projections.

​ [Sender.Company] anticipates achieving the following revenue milestones:

Year 1: (Year 1 Revenue Projection)

Year 2: (Year 1 Revenue Projection)

Year 3: (Year 1 Revenue Projection)

Expense Projections

The financial projections also encompass detailed expense projections, including but not limited to operating costs, marketing expenses, personnel costs, lease payments, and other overhead expenses. These projections adhere to generally accepted accounting principles (GAAP) and legal financial standards.

Cash Flow Analysis

A comprehensive cash flow analysis has been conducted to ensure the [Sender.Company] ability to manage financial obligations in a timely manner. This analysis considers cash inflows and outflows, including accounts receivable, accounts payable, and debt service, and complies with all relevant financial laws and regulations.

​ [Sender.Company] funding requirements have been assessed to support operational needs, growth strategies, and potential contingencies. Additional capital may be sought through legal means, such as business loans, investment agreements, or grants, while adhering to all financial regulations, contractual agreements, and disclosure requirements. The financial request total to (Enter Amount).

Compliance and Reporting

​ [Sender.Company] financial operations will be conducted in full compliance with all applicable financial and tax regulations, including but not limited to tax filing requirements, record keeping, and financial reporting obligations. [Sender.Company] will cooperate fully with tax authorities and will adhere to all statutory reporting requirements.

Risk Assessment

The financial plan includes a comprehensive risk assessment that identifies potential financial risks and mitigation strategies. This ensures that [Sender.Company] is prepared to address unforeseen financial challenges in a manner that complies with fiduciary responsibilities and regulatory requirements.

Confidentiality Agreement

The parties hereto acknowledge that all information contained within this business plan is proprietary and confidential and shall not, without the express written consent of [Sender.Company] , be disclosed, disseminated, or shared with any third party. This obligation of confidentiality shall extend indefinitely beyond the termination of any agreements or discussions between the parties. It shall be legally enforceable to the fullest extent permitted by applicable laws.

Any unauthorized sharing or disclosure of this confidential information shall subject the breaching party to legal remedies, including injunctive relief and monetary damages.

​ [Recipient.FirstName] [Recipient.LastName] ​

Care to rate this template?

Your rating will help others.

Thanks for your rate!

Useful resources

• Featured Templates
• Sales Proposals
• NDA Agreements
• Operating Agreements
• Service Agreements
• Sales Documents
• Marketing Proposals
• Rental and Lease Agreements
• Quote Templates
• Business Proposals
• Agreement Templates
• Purchase Agreements
• Contract Templates

Massage Therapy Business Plan Template

If you are starting a massage therapy business or growing your existing practice, a business plan is essential for success.

The following massage therapy business plan template outlines the critical elements to include in a winning plan. It can be customized for businesses offering various massage services, including therapeutic massage, spa treatments, and mobile massage services.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Massage Therapy Business Plan Example

I. executive summary, business overview.

[Company Name], located at [insert location here] is a brand-new, upscale massage therapy center focusing on providing high-quality, full-service massage therapy services to the surrounding community. Our product and service lines fit nicely with the prevailing tastes and preferences of the local area – middle class suburbanites want quality massage therapy services, but don’t want to pay luxury prices for it.

Products Served

[Company Name] will provide massage therapy services for all ages and both genders. Services will include:

• Therapeutic Massage
• Deep Tissue Massage
• Hot Stone Massage
• Relaxation Massage

In addition to providing these services, [Company name] will also retail exclusive massage and beauty products. Customers will find products at [Company name] that they won’t find in department stores.

Customer Focus

[Company Name] will primarily serve the residents within a 5-mile radius of our location. The demographics of these customers are as follows:

• 117,827 residents
• Average income of $74,700
• 60% married
• 45% in Management/Professional occupations
• Median age: 38 years

In addition to this prime adult demographic, there are two large high schools and a college in the area. Students, particularly girls, from these schools will be sure to patronize [Company Name] for massage services.

Management Team

[Company Name] is led by [Founder’s Name] who has been in the massage therapy business for 20 years. While [Founder] has never run a massage therapy center herself, she has been a therapist since the age of 15 and spent most of her adult life working as a therapist at various massage therapy centers. As such, [Founder] has an in-depth knowledge of the massage therapy business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• The Company will fill a specific market niche in the growing community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to frequent our business when launched.
• Our location is in a high-volume area with easy access from multiple residential and commercial areas.
• The management team has a track record of success in the massage therapy services business.
• The massage therapy services business is a proven, successful and profitable business in the United States.
• Local competitors leave a large gap in the massage market—there are low-cost providers ($30-50), and an ultra-luxury beauty salon ($120+), but nothing in between.

Financial Highlights

[Company Name] is currently seeking $260,000 to launch. Specifically, these funds will be used as follows:

• Store design/build: $140,000
• Working capital: $120,000 to pay for Marketing, salaries, and lease costs until [Company Name] reaches break-even

II. Company Overview

Who is [company name].

[Company Name], located at [insert location here] is a new, upscale massage therapy services focusing on providing professional massage therapy treatments and services in a relaxing environment. It will showcase a well-designed interior as well as a full-featured waiting area equipped with a relaxing lounge and refreshments. [The Company] also sells a variety of premium essential products which will be on display in the waiting room.

[Company Name] was founded by [Founder’s Name]. [Founder’s Name] has been in the massage therapy business for some time and will apply all of her industry learnings to this new business concept.

At [Company name], we truly care for all our clients. Our staff will also be highly-trained professionals to ensure exceptional service.

[Company Name]’s History

Upon surveying the local customer base, and finding a potential location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

Since incorporation, the Company has achieved the following milestones:

• Found location and signed Letter of Intent to lease it
• Developed the company’s name, logo and website
• Hired an interior designer for the decor and layout
• Determined equipment and fixture requirements
• Begun recruiting key employees with previous massage therapy experience

[Company Name]’s Products/Services

Specialists will provide the following services for both men and women:

The company will also sell a variety of high-end massage and beauty products.

III. Industry Analysis

The Massage Services industry has grown over the past five years. Given the discretionary characteristics of industry services, the increase in per capita disposable income during the period has provided consumers with the means to afford massages. In addition, overall consumer spending is expected to rise at an annualized rate of 2.9%, further benefiting industry operators. As a result, industry revenue is anticipated to increase at an annualized rate of 4.7%.

The relationship between industry operators and the healthcare sector has continued to grow, driving rising demand for industry services over the period. According to the American Massage Therapy Association (AMTA), the number of massage therapists who receive referrals from healthcare professionals has steadily increased during the period. Combined with rising consumer income levels, the strengthened relationship between industry operators and the healthcare sector drove industry revenue and profit growth during the past five years.

Moreover, the aging of the US population is also forecast to benefit the industry because people aged 35 and older make up a significant and stable market for massage services. The number of adults aged 20 to 64 is expected to increase at an annualized rate of 0.2% in the next five years, expanding the potential customer base for domestic massage therapists and boosting industry revenue.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents of [company location] and the immediate surrounding areas as well as those who work in [company location].

The area we serve is populated mostly by moderate to affluent homeowners; as a result, they have the means to pay for higher quality service.

Customer Segmentation

The Company will primarily target the following three customer segments:

• Stay-at-home moms: The town has a large population of stay-at-home moms who are active in the school and community. These moms seek massage therapy services on a regular basis. Winning the loyalty of a mother often includes winning the business of her friends. These women are well-connected to each other and as such are a prime source of referral business. [Company name] expects to regularly acquire new customers from referrals.
• Professionals: [Company name] is located along a well-traveled commuter route. By offering a convenient location and exceptional service, [Company name] will draw in working men and women.
• Students: There are multiple high schools and a college located in the surrounding area. Students, particularly girls, from these schools will be sure to patronize [Company Name] for massage services.

V. Competitive Analysis

Direct & indirect competitors.

Parlor Parlor is the largest massage therapy franchise in the United States, in terms of both revenue and location count. The company has grown to 1,150 franchise locations across 49 states, employing more than 35,000 massage therapists and estheticians.

While Parlor offers a variety of spa services, ranging from massages to facials, massage services account for a significant portion of the company’s total revenue. The company has differentiated itself from other massage service providers by offering treatments at highly competitive price points. The company also offers a membership program through which members can earn free massages or purchase additional services at a discount.

Massage Inc. Massage Inc. provides on-site chair massage services nationwide. The company has an extensive network of therapists that offer corporate programs, and serve conventions, meetings, or one-time special events.

Its programs can either be incorporated into existing wellness programs, or can be a stand-alone offering. Further, the company offers a proprietary online scheduling tool that allows employees to schedule a massage, while giving administration a view into utilization rates, participation, and schedule gaps. Visits are typically scheduled for a 3-hour minimum.

Infinity Massage Infinity Massage is a massage franchise specializing in offering high quality massage services at affordable prices. With more than 250 locations across the country, the company strives to bring massage services to the masses.

Services include massage, hot stone massage, facials, reflexology, aromatherapy and hand treatments. Rates for Infinite Massage are available by consultation only; however, the company does have a “price match” policy in which they will beat any competitors’ rates.

Competitive Pricing

Competitive advantage.

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Location: [Company Name]’s location is near the center of town, giving us access to commuters going to and leaving the train station, local office workers, and passersby shopping in the city. We also offer adequate parking making it easy for customers to patronize us.
• Great service at an affordable price: The massage therapy services offered by [Company Name] are similar quality to its most premium positioned competitor. [Company Name] will offer these services at a much more affordable price.
• Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the Company’s unique value proposition:

• Convenient location
• Familiar, regular therapists
• Significant personal attention
• Moderate price point
• Comfortable, customer-focused environment

Promotions Strategy

[Company Name] expects its target market to be individuals working and/or living within a 5-mile radius of its location. [The Company’s] promotions strategy to reach these individuals includes:

Local Publications [Company name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets. Community newspapers, school publications, youth sports programs, and similar channels will be a major promotion effort.

Community Events/Organizations [Company name] will promote itself by distributing marketing materials and participating in local community events, such as school fairs, local festivals, homeowner associations, or sporting events. Since mothers are often heavily involved in such things, we will not only reach the lucrative audience of adult women, but also potentially their families by extension.

Commuter Advertising We will drive attention toward [Company name] by hiring workers to hold signs alongside [route or highway]. Advertising on heavily traveled commute routes are an opportunity to alert large numbers of working individuals with disposable income of our opening.

Customer Loyalty Programs [Company name] will create a winning customer loyalty program to keep its best clients coming back again and again. When not actively providing services to customers, our professionals and other employees will make periodic, regular phone calls to customers. These phone calls will (a) ensure that customers are satisfied with their therapy, and (b) remind customers after a certain period of time has passed that they are due for a massage. Long-term customers will have the opportunity to participate in the loyalty program, and referrals will be rewarded as well.

Direct Mail [Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other inducements for people to visit the massage therapy center.

Pre-Opening Events Before opening the store, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz and awareness for [Company Name] in the area.

Pricing Strategy

[Company Name]’s pricing will be moderate, so customers feel they receive great value when patronizing the center. The anticipated price point for a standard massage is $80. The customer can expect to receive quality massage therapy, for a more affordable price than what they pay at an ultra-premium massage therapy center.  

VII. Operations Plan

Functional roles.

[Company name] will carry out its day-to-day operations primarily on an appointment basis. Walk-in clients will be served by the earliest available specialist, but priority will be given to clients who called ahead.

In order to execute on [Company Name]’s business model, the Company needs to perform several functions. The majority of employees will assist in helping customers select and book appointments, in addition to the primary functions of massage therapists.

[Company name]’s long term goal is to become the dominant provider of massage therapy services in the [location] area.

The following are a series of steps that lead to our vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:

VIII. Management Team

[Company Name]is led by [Founder’s Name] who has been in the massage therapy services business for 20 years.

While [Founder] has never run a massage therapy center herself, she has extensive experience providing massages for the past 20 years. She began her career in [19xx] when she received a certification from [Massage School] and began work at [major chain], where she worked for X years.

[Founder] graduated from the University of ABC where she majored in Communications.

[Other person’s name] will serve as the customer service manager. [He/she] has extensive experience in the hospitality industry.

Hiring Plan

[Founder] will serve as the location manager. In order to launch our clinic, we need to hire the following personnel:

• Therapists (3 to start)
• Assistants (1 to start)
• Receptionist (1 to start)

As dictated by demand and operational maturity, [Founder] will consider hiring an Assistant Store Manager, Marketing Director and Product Specialist.

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come primarily from the services rendered and secondarily from the sale of massage therapy services and products.

As with most services, labor expenses are the key cost drivers for massage therapy centers. Specialists are paid through a combination of salaries and commission, rewarding them for performance and making specialists an active part in business retention and development.

The major cost drivers for the company’s operation will consist of:

• Commission paid to specialists on a per-service basis

Ongoing marketing expenditures and cost of good sold expenses are also notable cost drivers for [Company Name].

Capital Requirements and Use of Funds

[Company Name] is seeking total funding of $260,000 of debt capital to launch its store. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses and working capital.

Specifically, these funds will be used as follows:

Key Assumptions

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

Other Sector Templates

Business Plan Resources

Business Plan Examples

Business Plan Articles

Terms of Service

Privacy Policy

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Physical Therapy Massage Business Plan

Start your own physical therapy massage business plan

Healing Touch Massage

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Healing Touch Massage is a sole proprietorship owned by Lavinia Watkins, LMT. Ms. Watkins has been a Licensed Massage Therapist in the State of Oregon since July 1984, and has run the business from a home-based location since then. The business has consistently been profitable since its inception.

We offer massage in a variety of styles – traditional Swedish Massage, Deep Tissue work, Sports Massage, Hot Stone Massage, Reflexology, and others.

This massage therapy business plan is being used to explore the cost effectiveness of expanding by moving the business into a downtown location. This would make the services more accessible to people who work full time, and also make the office more convenient for clients with medically-ordered massage therapy.  Billing insurance companies for medically required massage is lucrative, but the nature of the therapy – usually 15 to 30 minute sessions, focused on a specific body area, with a short-term duration – makes it imperative that the clients can get in to see the therapist over their lunch hour or during their work day.

Our mission is to run a profitable business by providing therapeutic massage in a caring, professional environment. We offer massage in a variety of styles – traditional Swedish Massage, Deep Tissue work, Sports Massage, Hot Stone Massage, Reflexology, and others. Our goal is to tailor the client’s experience based on initial interview information, as well as in-the-minute feedback during the massage, to insure the client’s comfort and satisfaction, and to increase repeat business. We intend to offer massage that is effective, yet respectful of the client’s personal boundaries, so that the experience is relaxing and energizing for both the client and the provider. We are mindful of the overall experience – using quality oils and lotions, appropriate scents, and soothing music, nature sounds or silence – as the client prefers.

• Increase number of day-time clients by 100% by moving to a downtown location.
• Increase new clients by 50% by advertising locally.
• Find other LMT or other personal service provider to sublet space in new location.

Keys to Success

• Professionalism: which includes everything from maintaining confidentiality, to keeping our LMT training up-to-date, to maintaining good boundaries between clients and therapist.
• Individual Attention: making that extra effort to customize each client’s experience to his or her preference.
• Repeat business/Recommendations: giving the kind of service that brings people back for regular treatments, and encourages clients  to recommend us to friends, and other health professionals to recommend their clients.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Healing Touch Massage is a Sole Proprietorship owned by Lavinia Watkins, LMT. Ms. Watkins has been a Licensed Massage Therapist in the State of Oregon since July, 1984, and has run the business from a home-based location since then. In the years since first obtaining her license, Ms. Watkins has consistently taken more Continuing Education classes than required to continue her degree, and has studied a wide variety of massage and other therapeutic techniques, including: Shiatsu, Deep Tissue, Sports Massage, Reiki, Watsu, Acupressure, Reflexology, and Integrated Breathing. As  a result, Ms. Watkins has is adept in a wide range of massage styles, and can tailor each massage to the client’s needs and preferences.

Company History

Lavinia Watkins, LMT, owner of Healing Touch Massage, has been licensed by the State of Oregon since July 1984. An initial (and expensive!) advertising blitz in the local paper helped Ms. Watkins establish an initial clientele, many of whom are still clients, some of whom she continues to offer in-home service. The bulk of her clients come to her home office, and her advertising has been primarily word of mouth for a number of years. Volunteering to work at local track and bicycle events in the late 80s established her reputation as a Sports Masseuse, and attracted another group of long-term repeat clients. In 1993, Ms. Watkins began to make contact among the local chiropractors, orthopedic surgeons, and other medical professionals in an effort to build her referrals of “medically-necessary” massage.

The increased in popularity of Section 125 and other “cafeteria plans” has given rise in recent years to clients who are able to afford regular massage by using these “pre-tax” dollar plans to increase their discretionary spending budgets for massage.

In 2000, Ms. Watkins became affiliated with the American Health Specialties Network, whose website is: http://www.ashn.com. This increased her exposure to clients with health insurance coverage that have Alternative Care coverage, and also greatly decreased the time lag and difficulties usually associated with filing insurance billing claims.

Ms Watkins is now looking at moving to a downtown location, to further increase her availability to short-term clients referred my medical professionals.

Company Ownership

Healing Touch Massage is a Sole Proprietorship owned by Lavinia Watkins, LMT. 

Market Analysis Summary how to do a market analysis for your business plan.">

The planned move to a downtown location will facilitate access by clients recovering from injuries. We have identified this as a lucrative target market because they usually are funded by insurance claims, and represent repeat visits for a duration of up to one year. Because this group very often needs multiple, short sessions for a series of weeks or months, a downtown location would make us convenient for mid-day appointments.

It is also quite probable that other clients who work during the day would be more likely to book a day-time massage when we are more conveniently located to their place of work. Since the number of day time slots far exceeds the number of evening slots, this is increased business we would be able to book in addition to our current clients.

Market Segmentation

Clients who come for massage fall into four basic groups:

• Usually insurance will pay for short-term therapy only, although clients will sometimes supplement out-of-pocket
• High disposable income individuals
• Sometimes have chronic pain or old injury issues
• Massage 1 – 4 times a month for relaxation
• Try to have massage as regularly as they can afford – usually once per month
• Massage for improved performance – great for word-of mouth referrals if they see results

Target Market Segment Strategy

The Injury recovery group is usually referred by a Chiropractor, self-referred through our listing on the American Specialty Health Network site, or referred by another client who found massage helpful during an injury recovery. So the marketing to this audience is done indirectly, through the referring parties. While car insurance will typically pay for massage for only a limited time period (less than one year), many health insurance policies now have Alternative Care coverage with a renewable annual maximum. And Cafeteria Plans will reimburse for “medically necessary” massage – which is a bit ironic since few, if any, medical doctors will proactively recommend massage, but most will be willing to sign off on a recommendation, if specifically asked by their patients. The rapid turnover of this group is offset by the fact that they will pay top dollar per session. The key is to keep getting new referrals.

Clients who have the disposable income to indulge in massage for self-pampering or relaxation are the core of our long-term repeat customers. These clients will come once a week to once a month for years, and often refer other family and friends. The difficulty working with these clients comes from the ‘familiarity breeds contempt” factor – they can believe they deserve lower rates, cancellations of short or no notice, and can come to seem as friends, rather than clients. The challenge here is maintain a professional relationship, while encouraging the warmth and personal connection that is as much a part of their experience as the actual massage. This type of client can be  difficult to find – an ad in the local alternative news weekly (especially with a coupon for $5 off ) or a donation to a charity auction may result in a one-time visit, or a long-term client. Another source of usually one-time visitors is the Gift Certificate – friends pampering friends for a birthday or other special occasion.

The third group are Alternative Care users. These are people who mistrust allopathic medicine, and prefer to use chiropractors, naturopaths, herbalists, acupuncturists. A local networking group of alternative care providers is a great way to get referrals, as well as placing posters on other practitioners offices, and ads in the local alternative newspaper. The problem with this group is that they can tend to have relatively small disposable incomes, so that a massage once every two months may be all they can afford. A relatively large pool of these clients will book only 20% of the available appointments in any given month. 

The final group is another backbone of this business – the amateur athletes. There is a large population of runners and bicyclists in the local areas, as well as out-of-town participants who return for annual events, and book massages during those times. This business tends to be slightly seasonal – as most amateur athletes will only train, or gear-up their training during the Spring and Summer months. However, they are a very loyal group, and will readily give word-of-mouth recommendations, especially if they see massage as having given them a specific boost to their performance. This group will cross over from the Injury group, and become long-term clients after the specific initial injury has healed. They also tend to have chronic injuries or pain, especially as they age, which can help them become repeat clients.

Service Business Analysis

The massage industry consists of several dozens of individual therapists working out of home or private offices, in addition to LMTs working in chiropractors’ offices, gyms, beauty salons, and other venues.

Additional massage services are offered by graduates of specialty schools; Rolfers, Breath Managers, Hakomi Therapists, as well as Physical Therapists.

Fortunately, massage is a very personal service, and different clients are attracted to different techniques and personalities. Healing Touch Massage offers the unique services of Lavinia Watkins, LMT, which cannot be duplicated by any other practitioner.

This business is becoming increasingly easy to “break into,” since obtaining the training necessary for licensing is not all that arduous, nor difficult to maintain. But while getting the credentials and equipment necessary to start a new massage business is easy, establishing a clientele is not, so our established practice of over 20 years duration helps us compete with the ever-available flow of LMTs graduating from local schools.

Competition and Buying Patterns

The key element in purchase decisions made by potential massage clients is trust in the professional reputation, and ultimately, in the skill and knowledge of the provider as experienced in the initial massage. For this reason, a discount coupon or donation to a charity auction can be an effective way to troll the waters for new clients. Recommendations from other clients and alternative health service providers is also critical.

While there is a range of prices charged for massage service in the area, there is some price sensitivity among the long-term clientele. Since the variable cost of each massage is nominal, the best bet has seemed to be to charge less than the market will bear. The one exception is when billing insurance companies, where there is no penalty for charging the full Reasonable and Customary Rates for the area.

Clients rarely compare massage therapists directly, although they may try a second LMT if they are not entirely happy with their first experience. Usually they follow word-of-mouth recommendations, and return for repeat sessions as often as their budget allows.

Strategy and Implementation Summary

If, as it has been said, the top three items which determine success in business are location, location, and location, then the planned move to a downtown location represents our top marketing strategy. By being more available to working clients, and by making the other health professionals who will refer those clients to us aware of our new location, we literally make ourselves accessible to more business.

Once a client experiences the level of personalized care that we offer, we are confident that we will have a return client, for as long as their funding holds out. And since we have seen many clients who began as insurance-paid injury-recovery cases turn into regular self-paying clients, we believe this will serve our long-term goal of increasing business also.

Competitive Edge

This is another section where mission and passion create the same results as “Marketing.” Our “competitive edge” is our ability to give intuitive massage – to sense in the client’s musculature, posture and presence what work is needed – where the pain is, where the tension is. There is a way that years of study of technique combine with a deep knowledge of kinesiology and anatomy, that is then synthesized with an acute sense of empathy and ability to “read” people that enables us to provide a massage experience that is exactly what each client needs at that given moment.

We have repeatedly heard of word-of-mouth recommendations bringing in new clients with words like “magic hands” and “a higher sense of healing.”

The change to having an outside-the-home office in a downtown location is both exhilarating and a bit scary. It will definitely make Healing Touch Massage accessible to more clients – and hopefully, the top-end, insurance-paid clients. But can we also retain the long-term clients who feel ‘at home” in our home office after all these years? We believe so.

Marketing Strategy

Critical to the success of the move to a new location with be the maintenance of referral – creating contacts with other health care providers, especially chiropractors. Also, researching the possibility of becoming a Preferred Provider with other health insurance companies that offer Alternative Care to their members will be critical. Any opportunity to convince allopathic physicians – MDs – to see massage as having long-term healing benefits for their patients will also be taken, since they hold to key to having massage paid for as “medically necessary.” 

Sales Strategy

It can be difficult to think of offering the best possible massage service as a sales strategy, since that is also the mission and personal passion of the owner of Healing Touch Massage. Each client comes with a specific personal agenda, both emotional and physical, and the goal is to “read” that client, and provide the pain relief, relaxation, and feeling of increased well-being that will allow that client to leave feeling satisfied.

This is one business where the service IS the sales technique. It is impossible NOT to offer completely customized services, since each client will present a unique body to be worked on. Of course, the total environment in which the service is offered – smells, lighting, sounds, feel of the linens and oils, emotional presence of the therapist – all combine with the techniques of actual tissue manipulation and knowledge of the musculo-skeletal systems to create the client’s experience.

Sales Forecast

The following table and charts give a run-down on forecasted sales. We expect sales to remain fairly stable, as the practice is relatively “full” for the present. We anticipate moving into the new downtown location in 2004. This move to a location more convenient for mid-day appointments should increase our injury/insurance billing by 50%, and our self-pampering group by at least 5%.

There is also a bit of seasonality – athletes tend to get more massage during the Spring and Summer “performance” months.  Also, we have regularly experienced a slight increase in late December, January, and May due to Gift Certificates purchased for the holidays and Mothers Day.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Healing Touch Massage is a sole proprietorship owned by Lavinia Watkins, LMT. Ms. Watkins has been a Licensed Massage Therapist in the State of Oregon since July 1984. Ms. Watkins has consistently taken more Continuing Education classes than required to continue her degree, and has studied a wide variety of massage and other therapeutic techniques, including: Shiatsu, Deep Tissue, Sports Massage, Reiki, Watsu, Acupressure, Reflexology, and Integrated Breathing.

Ms. Watkins currently holds certificates of completion of the Advanced level training from the prestigious Boulder School of Sports Massage, a Second Level Reiki Degree, and 30 hours of Watsu training. She is also an avid practitioner of Ki Akido, and a member of the Eugene Zendo. She hold a BA degree from University of California, Riverside in Urban Studies, with a minor in Business. She is a member of the Oregon Association of Alternative Practitioners, and of the American Massage Therapy Association.

Financial Plan investor-ready personnel plan .">

The following Financial Plan represents a continuation of actual business revenues and expenses for the remainder of 2003, and then a planned increase in both revenues and expenses as a result of a location change.

Another scenario for maintaining income to match the increased expenses of the new downtown location would be to sublet part of the space to another LMT or complementary health care provider. A third scenario would be to try out a downtown location by subletting office space from a chiropractor or in an existing LMT office. Since these last two scenarios are mutually exclusive to the first, preferred plan, they are not reflected in financial plans presented here.

Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following table as annual assumptions.

The collection days are for insurance billings only, and not a factor we can influence easily. Interest rates, tax rates, and personnel burden are based on conservative assumptions.

Two of the more important underlying assumptions are:

• We assume, of course, that there are no changes to the Medical/insurance Industry, such as the nationalization of health care.

Break-even Analysis

The following chart and table summarize our break-even analysis. Because this business has been run from a home office, the fixed costs for rent and utilities have been moderate. As we move the business into a downtown location, the fixed costs will rise substantially.

The break-even assumes minimal variable costs: linens and massage oil. If having a downtown office increases the number of clients paid for by insurance, there will be additional costs per client for claims processing.

Projected Profit and Loss

Sales and expenses for 2003 are projected from YTD actuals, and seasonal variations noted over the last few years. The big change comes in 2004 and 2005, with the addition of a downtown office, which will increase the rent dramatically. As noted in the Sales Forecast, the expectation is that the number of Insurance Billing clients will rise as the business becomes more convenient for short, mid-day appointments.

There is no personnel cost other than the owner’s draw, as the company is a sole proprietorship. Payroll taxes are calculated at 15%, however, as Self Employment Taxes (FICA) must also be paid. Estimated taxes will be paid quarterly, although they are calculated monthly on this table.

Not included on this table is the scenario where the Insurance Billing clients do not increase sufficiently quickly to cover the increased cost of rent. At some point, the decision could be made to rent out part of the office space, or rent the entire space to another massage therapist for set times during the week, which would offset the same costs. If a lease needs to be signed, which is most likely for the 2004 year, it will be for one year only, to minimize the risk if the anticipated increase in Insurance Billing clients does not occur.

Projected Cash Flow

The following Cash Flow table shows us with a consistent positive Cash Flow throughout the transition. Because the business is a sole proprietorship, the amounts listed as “payroll” are, in fact, owner’s draw, so they are obviously the area of cash flow where adjustments are, and will be, made if  the Cash Flow becomes tight.

We do list a marked increase in outflow of Cash for the purchase of Fixed Assets in 2004. These would be for fixtures and lease improvement to whatever new space we rent for our new downtown location. Since all of the equipment we currently use is portable, this additional cost is fairly moderate, since it mostly represents cosmetic improvements. There is a possibility that the landlord would do many of the improvements before we moved in, in exchange for an increase in the monthly rent, which would flatten out the cash outflow a bit.

Projected Balance Sheet

The only Accounts Receivable carried is any Insurance Billings that are not paid during the month. It is rare for insurance companies to take more than 6 weeks to pay, and some pay as quickly as 10 working days, so these numbers assume that they will pay in 30 days.

The Accounts Payable is for linens (paid monthly) and lotions/supplies (usually purchased quarterly).

We assume that there will be some additional expenses, in the form of long-term assets purchased, when we move to the new office in 2004.

Business Ratios

The following table shows the projected businesses ratios. We expect to maintain healthy ratios for profitability, risk, and return. The ratios for the initial year of growth are, of course, not as favorable as the second year. And if we cannot maintain healthy ratios during that growth phase, a return to the lesser level of expenses we have historically had in a home-based business can be returned to. Industry profile ratios based on the Standard Industrial Classification (SIC) code 8049.02, Physical therapists, are shown for comparison.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Massage Therapy Business Plan Template

If you want to start a massage therapy business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their massage therapy businesses.

Below are links to an example massage therapy business plan template :

Next Section: Executive Summary >

Massage Therapy Business Plan FAQs

What is the easiest way to complete my massage therapy business plan, what is a massage therapist business plan, why do you need a business plan for a massage therapy business, what are the sources of funding for massage therapy businesses.

MASSAGE THERAPY BUSINESS PLAN OUTLINE

• Massage Therapy Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Massage Therapy Business Plan Summary

Start Your Massage Therapy Plan Here

Other Helpful Business Plan Articles & Templates