case study for website redesign

ColorWhistle

Digital Web Design Agency India

Explore our Market-Fit Services

We ensure to establish websites with the latest trends as we believe that, products whose value satisfies the needs of the market and its potential customers can be efficiently successful.

Quick Links

• About Us – ColorWhistle
• Engagement Models
• Testimonials
• Case Studies
• Agency Services
• Web Development
• Web App Development
• Digital Marketing
• Travel Website Development Services Company
• Real Estate Website Development Services Company
• Education Website Development Services Company
• Healthcare Website Development Services Company
• Hotel and Restaurant Website Development Services

Category: Case Study blogs Redesign

Date: July 10, 2024

Best Website Redesign Case Studies

Website redesign is one of the situations that website owners find most challenging to address.

You must have created a website for your business a few years ago and it would have looked fabulous back then. Maybe, not so much now.

Luckily, unlike the other industries, the web design industry is very open when it comes to sharing their knowledge and experience.

As a leading Website redesign company , ColorWhistle understands that it is better to do something perfectly than to do nothing perfectly.

That’s why our ColorWhistle designing team collected some awesome website redesign case studies from all over the globe.

Website redesign case studies are a great way to understand an agency’s design process and website redesign cost structure. In the process, it also helps designers and developers to learn from each other.

We hope that these website redesign case studies will inspire you to reinvent your digital presence.

So, let’s find out how to deliver a delightful browsing experience to users.

Popular Website Redesign Case Studies

Explore the top website redesign case studies before you start planning for your website.

Improve Overall Site Architecture and Navigation

The objective of the website redesign case study was to enable easier browsing, and to help users find relevant content easily.

Checkout the case study to find out how they implemented new design combinations while still preserving the purpose of the existing pages.

Before Website Redesign

After Website Redesign

Evolving the Dropbox Brand

On October 2017, the new rebranded Dropbox became the talk of the designers community. They are considered to be one of the most talented design teams in the world and are an inspiration to many designers. Their rebrand introduced many color combinations, font combinations and more.

Before Website Redesign

Introducing the New Walmart.com

On May 1st 2018 Walmart’s new website redesign rolled out. It focused mainly on delivering a modern, stylish, and a convenient shopping experience. This official write-up by the company explains the design changes and how they wanted to create a clean and modern shopping experience for users.

Designmodo Launches Massive Redesign and New Logo

Recently, Designmodo, a platform where designers publish their products to sell, underwent a huge website redesign which also featured a new logo. In this write-up you can get insights on how long it took for the redesign and the elements that were refreshed.

Redesigning a Digital Interior Design Shop

In this website redesign case study we get detailed insights on how to research and plan for redesign. The writer of the case study is the designer of the project. So we get to hear how the redesign went from his point of view. He also gives us useful tips on how to collaborate with developers during the redesign phase.

After Website Redesign

The Inside Story of Reddit’s Redesign

Reddit, the website that has something for everyone recently had a facelift. Users of Reddit are no longer subject to 90s HTML feel, they have something new and fresh. This insider story gives us a scoop on how the redesign plan was formulated.

Bookstore Responsive Website Redesign

This website redesign case study cites the process of redesigning a bookstore website to be responsive so that users can access the website when they are on the go. The purpose of this redesign was to increase sales and membership sign-ups for the bookstore

Redesigning the Product Website

This case study explains how a product website was redesigned along with its backend system and its app. We get detailed insights on how the designer refreshed the website to hit target customers perfectly.

Give an Entire Online Shopping Experience Without a Single Scroll

This interesting website redesign case study gives us details on how shopping experience can be delivered to users without a single scroll and how they reinvented the standardized method of e-commerce browsing. You can also find out the technologies that was used during the redesigning process.

Modernize the Outdated Website

This case study will give you an idea on how to give a visual facelift for a website and optimize the user experience for the most visited pages. The recommendations and inputs will help you get an idea on how to build the basis of a responsive website.

Website Redesign for a Private School

In this case study we find out how the struggles faced by a school website were addressed in the redesign. Some of them included improper admission criteria and how the current website did not capture the unique prospective and supportive culture the school offered.

How Redesigning HubSpot’s Website Doubled Conversion Rates

HubSpot the huge multi-product, global organization, wanted to redesign their website with the purpose of improving user experience and conversion rate. This write-up gives you a step-by-step process of how they planned for the redesign and successfully implemented it.

Rebuilding slack.com

Slack , the high-power digital workspace did a major website redesign. One of the senior engineers of Slack has given comprehensive behind-the-scenes work on the website’s rebuilding work. The purpose of the redesign was to improve the website architecture, code modularity, overall performance, and accessibility.

Yoga Outreach Society — Website Redesign

The goal of this website redesign was to add chat features to encourage discussions among the website users, transfer to the WordPress platform, and improve website architecture. From navigation to sitemap, this case study gives in-depth details on how the entire project was planned and executed.

Cogency Global Website Redesign Case Study

Since their last redesign in 2010, Cogency had added a lot of reading materials. Things got complicated and the website no longer reflected who they were. Also, the website was no longer a profit center and got difficult to navigate. This case study addresses how the issue was resolved through a complete website redesign.

Zumba Fitness Website Redesign

The client was unhappy with the existing website as it missed vital information and the customers found the website confusing. Check out the website redesign case study to find out why the website was underperforming and how the problem was fixed with a proper redesign.

Improve E-commerce Functionality

In this case study we find out how the website was shifted to Magento CMS and redesigned to improve overall navigation and conversion. After the redesign, the bounce rate was reduced and visitors were able to find information more quickly.

What we Learn from these Best Website Redesign Ideas and Case Studies?

• Design methodologies vary according to the project and what the business wants to achieve. A standard or pre-planned methodology should not be followed
• When presented with a new brief, every designer will refer to their own research method
• Redesign projects must define the current difficulties a user faces when browsing the website.
• Features should be clearly explained with a visual mockup when presenting to the client
• Never make assumptions

Looking for Website Redesign Services?

Seize and experience the transformative impact of Website Redesign Services & Solutions with ColorWhistle.

Winding up our Top Website Redesign Ideas and Case Studies

Changes are scary.

It can be even more daunting if the current website design is liked by the users. But from time to time, a website redesign is required to evolve and to keep up with the latest trends.

Also, it is important not to be afraid of negative feedback. The only thing that matters is how the website redesign affects the online success of your company. So partner with the right website design agency to avoid design-related mishaps.

If you want to get a general idea of website redesign cost , check out our website redesign checklist blog to know more.

Do you have any queries relating to website redesign services or need a consult, contact our team anytime. We will give you the best possible solution and make your online presence a success.

Which case study was your favorite? Did we miss any? Please share your thoughts in the comments section below.

In quest of the Perfect Website Redesign Solutions Buddy?

Be unrestricted to click the other trendy writes under this title that suits your needs the best!

• Website Redesign Complete Checklist Guide
• Winning the Web: Strategies for Business Website Redesign and Growth
• Website Redesigning: Embracing Personalization and Dynamic Content for Tailored User Journeys
• Revamping Your Corporate Brand: Strategies for Successful Website Redesign and Branding
• Large Website Migration Case Studies and Checklists
• Website Redesign Essential & Benefits Guide
• Top 11+ Website Redesign Agencies in the UK

What’s Next?

Now that you’ve had the chance to explore our blog, it’s time to take the next step and see what opportunities await!

Read Similar Content

Wish to explore our services, have an idea or project scope, related posts.

Decoding WordPress Website Development: ACF vs. Elementor

Custom Website Redesign vs. Wix Website Redesign – Things to Know

Maximizing ROI: Balancing Redesign and Ongoing Maintenance for Enterprise Websites

About the Author - CW Content Marketing Team

ColorWhistle's content team is a group of rockstar writers and curators who create killer content for clients across industries. From blog posts to social media campaigns, ColorWhistle's content team creates content that captivates audience with content that educates, entertains, and inspires. With a passion for creativity and expertise in digital marketing, the team has what it takes to make your brand stand out in a crowded online space. In short, they're the wordsmith wizards that you want on your side for content that on-brand and on-trend.

View Our Services

Have an idea? Request a quote

Share This Blog

You completed some fine points there. I did a search on the issue and found the majority of folks will consent with your blog.

Thanks for discussing your ideas.

I delight in, cause I found exactly what I used to be taking a look for. You’ve ended my four day lengthy hunt! God Bless you. Have a nice day.

You make so many great points here that I read your article a couple of times. Your views are in accordance with my own for the most part.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Ready to get started?

Let’s craft your next digital story

Sure thing, leave us your details and one of our representatives will be happy to call you back!

Eg: John Doe

Eg: United States

Eg: [email protected]

More the details, speeder the process :)

Discussion Schedule: Ready for a GMeet Call Discussion Today / Tomorrow Available on a Phone Call Discussion Today / Tomorrow Send me a Calendar to Book The Meeting

Website Redesign Case Study – 5 Key Findings

Popular Tools by VOCSO

• Color Palette Generator
• Image Color Picker
• Blog Topic Generator
• website cost calculator
• web app estimator
• ecommerce cost calculator
• Wordpress cost calculator

Did you know that 50% of internet users believe that a website’s design determines if a brand has a strong image? Visitors perceptions of your brand may be impacted if it is outdated, unresponsive, or otherwise problematic on various devices. So much so that they begin to doubt whether they should believe your company.

Sometimes your troubles might be resolved with a few quick and easy tweaks. But in all other cases, it’s beneficial to put time and effort into more complicated solutions. like a total website redesign.

We recently redesigned the website of an electric scooter manufacturing company and identified five key findings that would be helpful to any business considering website redesign services .

If you’re considering a redesign, this case study will give you some insight into the process and what to expect. We’ll take a look at key findings from our recent redesign project so that you can see how we approached the process and what worked well for us. Hopefully, this will give you some ideas of things to consider for your own website redesign.

Table of Contents

Identifying the need for a website redesign

What are the key benefits of redesigning your website ? Redesigning a website can be a daunting task, but the benefits can be tremendous. A well-designed website can help a business to attract new customers, improve customer retention and boost sales.

Why is the website redesign needed? Such questions typically come up when a company changes its branding or experiences issues with Google rankings, but there are numerous other situations in which a website redesign or revamp may be necessary.

The severity of the issues listed below will determine whether your website has to be redesigned.

1. Has your brand changed?

If your website no longer reflects the image of your business, it may be time for a redesign. In today’s digital age, first impressions are essential, and your website is often the first interaction potential customers have with your brand. It’s critical to ensure your website is up-to-date and accurately reflects your company’s values and mission.

 If your website is outdated or doesn’t reflect your brand well, users will likely negatively judge your business and move on to a competitor. A well-designed website that accurately reflects your brand can help you win over customers and Build Trust.

2. Does your competitor’s website look better than yours?

You don’t have to rebuild your website each time one of your competitors does. However, it’s crucial to remember that your company does not operate in a vacuum. If your competitors are constantly innovating and improving their online presence, it’s only a matter of time before your website starts to look dated in comparison.

Of course, you don’t want to constantly play catch-up with your competitors. But it’s important to keep an eye on their activities and be prepared to make changes to your website when necessary. By staying ahead of the curve, you can ensure that your website remains a valuable asset for your business

3. Is your site old and outdated?

Building relationships with potential clients begin on your website. However, if your website’s design is outmoded, it can have a detrimental effect on both their initial impression and their user experience as a whole.

A business website often has to be updated every two to three years. It might be time to assess whether your site still meets the demands of your visitors if it has been some time since your previous overhaul. A website’s design and functionality should be updated to reflect new features and best practices as they become available.

4. Does your site take a while to load?

Your website must load almost instantly because today’s website visitors absolutely anticipate a quick user experience. A recent study found that the average website visitor expects a page to load in two seconds or less. If your website takes longer than that to load, you’re likely to lose visitors. And if those visitors are potential customers, you could be losing out on valuable business.

There are a number of ways to improve your website’s loading speed, including optimizing your images and using a content delivery network (CDN). But whatever steps you take, it’s important to keep your website’s loading time in mind when designing and developing your site. Because in today’s fast-paced world, visitors won’t wait around for a slow website.

5. Is the website experience lacking on desktop and mobile?

Giving visitors a fantastic overall experience from the moment they first visit your website through conversion is what is meant by “excellent user experience.” Two broad techniques that can be used to improve user experience are improving the website’s design and making sure the website’s content is well-written and relevant.

A well-designed website will be easy to navigate and will look good on all devices. The website’s content should be well-written and relevant to the products or services offered. If the website’s content is dull or irrelevant, visitors will quickly lose interest and move on to another site.

 Improving user experience can be a challenge, but it’s well worth the effort. By making sure your website is designed well and has high-quality content, you’ll give visitors a reason to stick around, and you’ll be more likely to convert them into customers or clients.

6. Is your website still not responsive?

In today’s world, people are using a variety of devices to access the internet – from desktop computers to laptops, tablets, and smartphones. This so-called “multi-screen culture” means that your website needs to be optimized for all types of devices if you want to stay ahead of the competition.

Simply put, if your website isn’t optimized for mobile, you may lose out on potential customers and sales. Make sure your website is responsive and easy to use on all devices, and you’ll be sure to keep your visitors happy.

7. Is it a headache to add new functionalities or make simple changes?

If you’re finding it difficult to add or change functionality on your website, it may be time to consider a redesign. Well-thought-out functionality should be a focus for your business, and if your website isn’t up to par, it could be costing you customers and sales.

A website redesign can be a big undertaking, but if done right, it can be a major boon for your business. Take the time to consider your website’s functionality and make sure that it’s up to snuff. Otherwise, you may be missing out on valuable opportunities.

8. Are sales or conversions declining?

To ensure that your website is visible to potential customers, you need to optimize it for search engines. This means making sure that your website appears as high up as possible in search engine results pages (SERPs), for relevant keywords and phrases. The higher your website appears in SERPs, the more likely people are to click through to it. And the more traffic you can drive to your website, the better chance you have of generating leads and sales

But what if your website doesn’t perform the way you thought it would and leads to declining sales or conversion? You might want to redesign your website.

9. Is it a struggle to find information on your site?

Your website is one of your most important marketing tools. It’s how you connect with customers and prospects, and it’s a reflection of your brand. If your website is outdated or not functioning properly, it could be hurting your business.

That’s where our Website Redesign services come in. You need to create a modern, responsive website that meets the needs of your business and your customers. Make sure your site is easy to use, informative, and engaging, so you can focus on running your business.

Website Redesign Case Study

Learn a few of our clients who have used our website redesign services to create amazing web experiences for their users and increase conversion rates.

#1. Okinawa Scooters – Electric Scooter Brand Case Study

Some background here.

With the goal of building two-wheelers that can propel our present into a sustainable future, Okinawa is a 100% Indian electric two-wheeler manufacturing firm that was founded in 2015.

The mission of Okinawa’s electric bicycle manufacturer is to become the most well-known EV brand in the world. They do this by producing clever, inventive, elegant, comfortable, and energy-efficient vehicles that Okinawans can be proud of.

By building these bikes with an eye for quality and social responsibility, they hope to make Okinawa the leading electric two-wheeler manufacturer and set the standard for accessible eco-friendly technology for future generations.

For having an online presence and carrying out their sales they have created a website that doesn’t happen to be giving them the desired results and wanted to redesign it. We suggested to them some corrections to be made on their website. The Following are some challenges we faced while redesigning the website.

Problems/Challenges: Okinawa Scooters Case Study

1. Designing for the buyer persona 

Creating a successful website requires a deep understanding of your target audience, their goals, and the environment in which they will use your site. Too often, website designers create sites that they think look cool, without considering the needs of the people who will actually be using them. This can lead to frustration and a feeling of being lost for visitors, which is the last thing we want.

The site when approached had no relevant information that a Buyer Persona might be looking for. This is why while redesigning it we took time to really understand who the users were, what they were looking for, and what kind of information would be most relevant to them.

 We also looked at other sites in the same industry to see what kinds of information they were offering and how they were presenting it. Based on real demographic data, we were able to come up with a new design that was much more user-friendly and informative.

2. Balancing aesthetics with functionality

A captivating, eye-catching design can keep visitors on your site longer. However, if you put the demands of your customers before the needs of your users, they will become frustrated when attempting to understand or navigate your website and are more likely to leave.

Designing an appealing website that adheres to your brand and values while avoiding overly flashy design decisions that impair website readability and usability can be challenging.

The site earlier had some good aesthetics in some places but with low functionality and vice versa. However, with the help of our skilled designers and developers, we have been able to create a site that is both aesthetically pleasing and highly functional.

In order to do so we took the following steps

• We believe that usability is the most important aspect of any website or product. Therefore, we took the time to find the right page style that goes in line with the product as well as the company’s values. We think that this will help to create a better user experience and ultimately lead to more success for the company.
• Further, We chose images that showcase their expertise and display them as a logical narrative.
• To allow for an aesthetically pleasing and easy-to-read design, we used legible typefaces and leave adequate white space between paragraphs, text, and images. This gave the design a “breathed” look and feel, making it more inviting and professional. Keeping in mind that too much white space can make a design look cold and uninviting while striking a balance that works for your particular project.

3. Balancing functionality and aesthetics with speed 

Every stage of the process, from design to development, is a challenge to strike a balance between speed and functionality/content.

While working on this project: 

In the design phase, the challenge was to create a user interface that is both fast and easy to use. 

In the development phase, the challenge was to create a code that was both efficient and easy to understand. In both cases, the goal was to achieve the perfect balance between design and functionality.

But there’s still an important factor that’s important which is speed 

User attention is captured and maintained on your page with appealing graphics, videos, and animations. However, having too many media components might slow down your website’s loading time, which irritates visitors and degrades your search engine rankings. 

In solution to that, we took some steps while redesigning the website

• Before creating the user interface, we made sure the fundamental information architecture and hierarchy were logical and intuitive.
• The design was kept as basic as possible, with only the most important components present. 
• Only those videos were added that were important enough to show
• Choose the best third-party tools and make sure to use them correctly and early in the design process.
• Kept the content on each page to a minimum
• Consolidated huge files

4. Preparing it for heavy traffic ( as they occasionally run national-level campaigns on TV, in newspapers, and online)

The team at VOCSO worked tirelessly for days, preparing the website for heavy traffic. The reason behind this was website traffic generated through paid media campaigns. We knew that when the company ran national-level campaigns on TV, in newspapers, and online, the website would be hit with a lot of traffic. We recommended the company upgrade the server, optimized the code, and tested everything to make sure it could handle the load. 

5. Managing stakeholder expectations 

You’ll need suggestions from multiple stakeholders as you develop your site, whether you’re a design firm, an internal team in a big company, or a small business owner. This is because each stakeholder will have their own perspective on what the site should look like and how it should function. As such, it’s important to get input from as many stakeholders as possible in order to create a site that meets everyone’s needs and expectations.

If you don’t get buy-in from key stakeholders and align your business objectives with the vision for your website, you run the risk of having your design compromised or altered. This can jeopardize the success of your website and lead to frustration on the part of users, which is why it’s so important to get everyone on board from the outset. By clearly articulating the goals of the website and getting input from all stakeholders, you can ensure that the final product meets everyone’s needs and expectations.

Managing Stakeholder’s expectations was Indeed a Challenge. However, we managed to do so while keeping all this in mind. We started with a clear plan and stuck to it throughout and asked about the precise, measurable business objectives they must attain.

6. Keeping in mind the future scalability

When it comes to designing a website, you want something that is both elegant and functional. You want your website to be adaptable enough for the future should your company’s needs or audience change. 

But designing a site that can handle any future expansion is difficult because you won’t know what those changes are until they happen. 

That’s why we included flexibility in the design phase so that any additional content or features can be easily added later on as needed. But before doing so there were some considerations to be made

• Before planning the website, and redesign we asked them about their long-term goals 
• Made sure servers can handle several queries at once to minimize performance issues.
• Dispersed the burden during busy times across other servers by distributing site traffic.

Strategies: Okinawa Scooters Case Study

1. Become Familiar with the Content/Structure

Designers must carefully consider which content is best suited for a specific post type and which content is best suited for a static site. There are a variety of factors to consider when making this decision, such as the purpose of the site, the target audience, the type of content, and the overall tone and style of the site.

There’s no denying that the amount of content on the average website can be overwhelming. Just think about all of the different pages, posts, images, and videos that are out there. And, of course, all of that content has to be created by someone.

 In most cases, there isn’t just one person responsible for all of the content on a website. Instead, there’s a team of people who work together to create and curate all of the content that you see.

The best way to manage all of that content is to Clarify it from the beginning

2: Create Focus. Simplify. Organize

It’s time to create the blueprint for a new structure that will best display the content once it has been arranged into labeled boxes. But first, we must establish focus.

 What is the most important aspect of the material we are trying to display? What do we want viewers to see first, and what can be secondary? Once we have a clear vision for the overall display, we can begin to sketch out a plan for the new structure.

With a focus identified, we can simplify and organize. Having a focus also allows us to stay on track and avoid getting sidetracked by less important tasks.

3: Get the Client Involved

It’s important to create the sitemap of your website, but you should also map out where each page will go. This way, when you begin adding content to your site, clients are able to see how it looks and what order it goes in.

 Page types are included in the sitemap, but the mapping of content is not. Experienced web designers are aware that the majority of problems arise when a client begins adding content to their website. Keep the client looped in from the beginning to prevent this issue.

4. Competitor Analysis

Looking at your competitor’s websites can be a helpful way to learn what you can do to improve your own website. You may notice things that you like and feel could be improved upon. For example, if you see a competitor’s website that has a lot of helpful and relevant information, you may want to consider adding more content to your own website. 

On the other hand, if you see a competitor’s website that is difficult to navigate or doesn’t provide much useful information, you may want to make your website more user-friendly and informative. By taking note of what you like and don’t like about your competitor’s websites, you can learn how to improve your own website to make it more appealing and effective.

4. Create Visual Structure Through Wireframing

As a professional web company, we worked on the wireframe for the new design and kept the important information above the fold. This way, users would be able to see it right away without having to scroll down. We created the website with an easy navigation structure so visitors could use the website easily and navigate. We also included plenty of links and CTAs. The finished product was a clean and modern website that was easy to use and looked great.

5. Improving the mobile experience 

Making your website a mobile-first machine doesn’t require much work, but the benefits are great. You can’t afford to neglect smaller devices when more people are now searching for content on mobile devices than on laptops and desktops.

Your website should ideally appear stunning on all types of devices. You risk alienating visitors who use smartphones if your graphics and fonts are larger than the screen size of those devices.

Both responsive design and Accelerated Mobile Pages (AMP) can enhance your visitors’ mobile experience.

6. Provide the Homepage with a Clear Goal

When designing a homepage, it’s crucial to set the aim early on. This is because the homepage is often the first point of contact between a website and its visitors. According to a recent study, many visitors arrive at a website without fully understanding what it is or what it does. 

As such, it’s important to design the homepage in a way that clearly communicates the website’s purpose. This might involve using strong visuals and clear, concise text. It’s also important to ensure that the homepage is easy to navigate so that visitors can quickly find what they’re looking for.

7. Incorporate the brand style guide 

The wireframes for a product are the foundation upon which the product is built. They provide the basic structure and layout for the product and are typically created by designers. Once the wireframes are complete, it’s time to turn them into a usable and engaging product. This is where brand colors and fonts come into play. By using brand colors and fonts, the written content is made simple to understand. In addition, these elements can help to add personality and flair to the product. Ultimately, by taking the time to turn wireframes into a finished product, you’ll create a better user experience and a more successful product.

8. Experiment with typography combinations

Good web design relies heavily on typography. Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, and letter spacing. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Good web design must take into account the different ways in which people read. 

Different fonts can be used to create different moods and different purposes. The size, weight, and style of the typeface are some of the most important factors in making the right look and feel for a website.

9. Polish the Look and Feel of the Website

Designers frequently hear the words “Look and Feel” from both clients and their peers. Although it sounds very broad, this phrase holds a specific meaning

The “look” of a graphical user interface in software design refers to elements like colors, shapes, layouts, and typefaces. It also refers to the behavior of dynamic elements like buttons, boxes, and menus. 

Your website’s design and layout should give visitors a clear idea of what your business stands for and what they can anticipate in terms of its culture, level of customer service, and ethos.

10. Add social proof

Using social proof in marketing is a common strategy to boost the confidence of potential buyers in a good, service, or brand. In essence, it aids in reducing buyer hesitation by providing reassurance that others have made the same purchase and been satisfied with the results. This technique can be used in a variety of marketing materials, from website testimonials to product reviews on social media.

When executed well, social proof can be an effective way to increase conversion rates and encourage potential customers to take the plunge. However, it’s important to use this strategy sparingly and only when it feels genuine and authentic. Overuse of social proof can backfire, making your brand seem inauthentic or even untrustworthy.

11. Implementing strong content management capabilities

A CMS, or content management system , is a web-based application that enables you to create and manage your website’s content. The quickness of a CMS is one of its key benefits. 

With it, you can quickly develop and launch your website because it comes with ready-made templates and built-in features that allow you to create a professional-looking website with little to no programming or design experience.

Hence implementing strong cms capabilities can work wonders for you 

12. Best SEO practices

Search engine optimization (SEO) is a process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). It is a means of increasing the quantity and quality of traffic to a site from search engines, ideally resulting in increased revenue.

SEO is essential if you want to grow your target audiences, build long-term brand exposure, and generate more income. However, it is important to note that SEO is not a quick or easy fix – it is an ongoing process that requires time, effort, and dedication. In order to see results, you need to be patient and consistent with your SEO efforts.

There are a number of things you can do to improve your SEO, including optimizing your website content, building backlinks, and using social media to promote your site. If you are serious about growing your business, then you need to make SEO a priority. Investing in a good SEO campaign will pay off in the long run, so don’t hesitate to put in the work now.

If you’re planning a website redesign, there are some important SEO strategies to keep in mind. Read the top SEO strategies for a website redesign .

13. Mapping old URLs with new respective URLs

If you’re launching a new website, it’s important to map your old site’s URLs to the URLs for the new site. This will ensure that any incoming links to your old site are redirected to the new site and that your users don’t end up seeing 404 errors when they try to access your content.

To do this, you’ll need to set up redirects on your old site. A redirect is a server-side operation that tells the server to send any visitors who request a specific URL to a different URL. You can set up redirects for individual pages or for entire sections of your site.

If you’re not sure how to set up redirects, you can find plenty of tutorials online, or you can hire a web developer to help you. Once your redirects are in place, be sure to test them to make sure they’re working as intended.

14. Improving the loading speed

Reducing the time it takes for people to load your website is a terrific way to make them happier customers. Not only will they be able to find what they’re looking for faster, but they’ll also be more likely to make a purchase.

There are a few key things you can do to reduce loading times. First, make sure you’re using a good hosting provider. Second, optimize your images so that they load quickly. Finally, don’t use too many heavy plugins or scripts that will slow down your site.

By following these tips, you can ensure that your website loads quickly and efficiently, making for happier customers and more sales.

15. Using CDN for Video content

A CDN or content delivery network is a system of distributed servers that deliver web content to users based on their geographic location. By utilizing a CDN for streaming video, you can increase a stream’s ability to reach viewers around the world while reducing latency and buffering time. 

This is because a CDN can provide a high level of bandwidth and reliability by distributing the load among multiple servers. Additionally, a CDN can help to ensure that the source content is always available by replicating it across multiple servers in different locations.

16. Cloud hosting for ease of scalability

Cloud hosting is a type of web hosting that uses a network of remote servers to store your website data. One benefit of this type of hosting is that the multi-server setup allows for automatic backups of your data. This means that if your website goes down, your data will still be safe and you can quickly get your site back up and running. 

It allows you to scale easily as a cloud solution enables businesses to adjust appropriately and affordably to enhance storage and performance as traffic or workload demands increase abruptly or over time.

17. Finishing Strong: Mind the Details

Users visit the details page for one of two reasons: either they want to learn more about a landmark or they are already familiar with a location and are looking for specific information. If users are looking to learn more about a landmark, they will want to see photos and read about the history and significance of the location.

 If users are already familiar with a location, they may be looking for specific information such as an address, hours of operation, or contact information. Regardless of the reason for visiting the details page, users should be able to easily find the information they are looking for.

Results: Okinawa Scooters Case Study 

1. Performance Improvement,

The overall performance of the website earlier was not what the client expected it to be but soon after we gave it a makeover and fixed things It started performing well and is constantly growing 

1. Bounce Rate 

The percentage of all sessions on your site where users only viewed a single page and sent a single request to the analytics server is known as the bounce rate, which is calculated as single-page sessions divided by all sessions.

The bounce rate earlier was very high as compared to now after redesigning it the Bounce rate went lower.

2. On-page time

The length of time a visitor spends on a web page before leaving for another is known as time on the page. Keep in mind that no time on the page is calculated or added to the average if the visitor doesn’t turn to a second page. It’s as if they had never even been there.

3. Engagement rate  

Online engagement rates are an important metric for marketers to monitor and analyze. To generate this statistic, marketers measure the number of “likes,” “comments,” and social shares related to the content. The engagement rate is used as a vital statistic for brand initiatives and is a key indicator of the effectiveness of any marketing campaign.

4. Conversion rate

Simply dividing the number of conversions by the total number of ad interactions that can be linked to a conversion within the same time period yields the conversion rate. Your conversion rate would be 5%, for instance, if you had 50 conversions out of 1,000 interactions, as 50 divided by 1,000 equals 5%.

5. SEO impressions & clicks

When the target of a marketing message takes the desired action, we refer to it as a conversion. Although conversion is a crucial statistic in the marketing funnel, it does not always indicate a sale. Conversions can also take place before a sale and show how far a prospect has advanced in the sales process.

Ad Clicks, sometimes known as just Clicks, is a marketing metric that tracks how frequently visitors click on digital advertisements to access internet properties.

Key findings: Website redesign case study

A website redesign can be a daunting task, but it can also be a great opportunity to improve your online presence. Our case study found that there are five key areas you should focus on when redesigning your website: user experience, mobile optimization, search engine optimization, content, and design.

By keeping these five areas in mind during your redesign process, you can create a website that is not only visually appealing but also easy to use and navigate. Additionally, by ensuring your website is optimized for mobile devices and search engines, you can reach a wider audience and attract more visitors.

1. Social proof increases engagement and conversion

Social proof is a psychological phenomenon that occurs when people copy what others do to feel safe, and is used by marketers to help increase conversion rates. Social proof is primarily achieved through testimonials from other consumers, but can also be achieved by leveraging reviews or social media influencers. The more people who have purchased and interacted with your product or service, the more likely it will convince prospects to buy.

With the help of a fantastic social proof tool, adding social proof to your site, such as recent customer behaviour, takes less than five minutes to set up and implement. It can also increase conversions by up to 15%.

2. A good brand style guide is key to building a website with a consistent theme

The purpose, vision, and values of your brand are translated into design via your brand style guide. A brand style guide is a manual that specifies how an organisation should represent itself to the public, including through the use of its logo, font and colour choices, photography, and other elements. In other words, it serves as a guide that promotes consistency in the way a brand appears, feels, and sounds. Don’t be intimidated by the term “brand bible”; it’s used by some because the document is so potent. Those are simply other labels for the same thing.

When you use a brand book, you can be sure that your brand will always look and feel the same, regardless of who handles customer service, marketing, design, and sales.

3. Use of CDN drastically improves website performance

Load times can be slashed by up to 50% by using a CDN. Reduced file sizes, shorter paths between content storage and destination locations, and a host of other performance-enhancing features make CDNs an attractive option for anyone looking to improve their website’s loading times. While there are a number of different CDN providers to choose from, each with its own unique set of features, all of them offer the potential to significantly improve your website’s performance.

4. Having a  blog and insights section on the homepage increases Google’s crawl frequency

Adding new content to your website on a regular basis can help it rank higher in search engine results. This is because search engines like Google tend to favour websites that are constantly adding new content. By adding new content, you’re also increasing the chances that your website will be found by potential visitors.

By adding a blog and insight section to your website you’ll not only gain better insight into your target audience but increase Google’s crawl frequency as well, know that everyone on your page genuinely wants to read what you’ve got to say, and be able to effectively improve your strategy by paying attention to how well different posts perform. Write content in the best interest of your readers, and the metrics will follow.

5. Sharing updates frequently with different stakeholders increases efficiency 

There are many ways to keep stakeholders up to date on your progress. One good way is with regular updates that detail the choices you have made, and the course of action you will take and motivate them to invest in your project. Updates like these also help stakeholders understand your decisions better as well as build trust in your project/business.

How can VOCSO help here?

VOCSO is a web development company offering  custom CMS development ,  custom website design and development ,  custom web application development , and  custom mobile app design and development services  in and out of India.

We also provide dedicated resources for hire:

• Hire AngularJS Developers
• Hire ReactJS Developers
• Hire Dedicated PHP Developers
• Hire Laravel Developers
• Hire NodeJs Developer
• Hire NextJS Developers

If you aren’t obtaining the desired outcomes despite your website being stunning, useful, and pixel-perfect, it isn’t serving its intended purpose. Your website serves to market your company, establish your brand, and eventually boost revenue. Consider a redesign if you are dissatisfied with your results. Please get in touch if you need assistance with designing a professional website, redesigning it, or performing a complete redesign

Recommend this story

Further reading....

Select what you need estimate for...

• website design
• web application
• ecommerce website
• Wordpress calculator

Now is the time to start getting more online

Conviced? Good. reach out to us via form below. if not. well spend some more time looking at our portfolio and case studies. you won't need to think further :)

How To Conduct A UX Redesign

No matter what context you work in as a UX designer, at one point or another, you’ll probably be asked to redesign a user experience. At the start of your UX career, you might even conduct an unsolicited redesign to help build up your portfolio.

Either way, you might find yourself redesigning a website, an app, or the interface of a device. No matter what you’re redesigning, though, your process should follow a similar series of steps and encompass a similar set of questions and concerns.

In this article, we’ll cover the following topics:

• Redesigns from refresh to complete overhaul
• Reasons to conduct a redesign
• Steps for conducting a UX redesign
• Showcasing redesigns in your UX portfolio
• Key takeaways

Let’s jump in!

1. Redesigns from refresh to complete overhaul

UX redesigns can have vastly different degrees of complexity. On the one hand, the product may simply require a visual refresh to make it seem more modern and visually interesting. If this is the case and no noteworthy user experience changes are needed, the UX designer’s job may be to simply review the art director’s work and ensure nothing about the user experience is broken by the aesthetic overhaul.

You might also be tasked with redesigning the user experience for a specific part of a product’s user interface . For example, perhaps the users of a specific website are having trouble navigating through a shopping cart or finding information on shipping and handling. If that’s the case, the UX designer’s job is not only to redesign that piece of the user experience; it’s also to make sure the redesigned interface fits in seamlessly with the original interface and doesn’t break any links or other functionality on the product.

So if you’re redesigning the way a user books a table on a restaurant’s website, for instance, you need to make sure users can successfully navigate to your redesigned reservation system and that they can navigate away to a different part of the website once they’ve completed their booking.

Finally, a product might require a complete overhaul. That means the UX designer will be responsible for understanding every single piece of information that must go into the redesign and how that information fits together. Then the UX designer must determine how to improve upon the prior design while avoiding changes that are so radical that they confuse and frustrate the product’s existing users. It’s a tough balancing act that requires attention to detail and a deep understanding of users’ goals.

2. Reasons to conduct a redesign

The very first question a UX designer should ask clients or stakeholders about a redesign is why they want to conduct it. There are many legitimate reasons to conduct a redesign, according to the Nielsen Norman Group . These include:

• The site looks outdated
• New branding needs to be implemented
• Technological advances have made the site seem antiquated
• The site isn’t optimized for mobile or social media
• The information architecture of the site is a mess and many links are broken
• The user experience is confusing and there is no unified structure
• Analytics show users have trouble doing what they need and don’t stick around

While the first two reasons on the list may simply require a visual refresh, the others involve important UX changes.

You may be tasked with conducting a redesign following a UX audit . However, sometimes a client or stakeholder will request a complete UX redesign simply because they look at their product’s user interface all day and are bored. This can lead a client to focus on the things they don’t like about their product’s user experience. On the other hand, users probably feel differently. Users are creatures of habit. And since they’re spending far less time with a product’s user interface than the client, they’ll typically see the familiarity of the UI as a positive.

Consider this: If Amazon.com completely overhauled its website in order to make the website seem more innovative or interesting, but in the process changed how to find items, how to add them to your shopping cart, and how to check-out, what would be your response? If you’re like most people, you’d be frustrated. You already know how to complete tasks successfully on Amazon. Anything outside of an incremental change will make that more challenging and time-consuming. No matter how cool the newly implemented changes may seem, most users won’t be impressed. Their goal when they go to your website, app, or other UI is to complete their task and meet their goals in as little time as possible.

So if a client or stakeholder wants to completely rehaul a product’s user experience but they don’t have a good reason for doing so, you as the UX designer must make sure to advocate for the product’s users. This could mean discussing other options, like a visual refresh or small UX changes with your client.

One way or another, it’s essential to make sure any changes you make, even on a complete overhaul, are not made for the novelty of the changes. It can be tempting to be as creative as possible. However, you’re better off understanding what users are already familiar with from the product (based on their mental models ) and implementing changes that respect what your users like while mixing in some new but understandable evolutions.

Unsolicited redesigns

If you’re a fresh-faced UX designer just starting out, you might also conduct a hypothetical—or unsolicited—redesign. This is a great way to put your newly acquired design skills into practice, and also gives you a case study to add to your portfolio in the absence of a real client project.

An unsolicited redesign is, quite simply, a hypothetical project of your choice . Perhaps there’s a particular website you use regularly that you think could benefit from an overhaul, or a certain app that could be upgraded with a few simple tweaks. Just like a “real” client project, you’ll redesign the experience and document your process from start to finish in your portfolio—just like Priyanka Gupta does in her unsolicited redesign of the Sephora iOS app . Just remember to clearly state that you’re not affiliated with the company in any way, and that you haven’t actually been hired to conduct a redesign. Otherwise, the process is the same as for a real UX redesign. Let’s take a look at that now.

3. How to conduct a UX redesign: Step-by-step

1. understand existing users.

In an ideal world, all UX redesigns would start with user research and analytics. Analytics for an existing product will help you understand how users are currently using the product, and identify the biggest pain points they encounter based on how long they use the product and how many screens they visit. This also gives you hard data that will help you make specific recommendations for where to focus the efforts of your redesign.

Whether you have access to analytics or not, you should perform user research on the product you are redesigning. As Nielsen Norman’s Hoa Loranger explains, “Your old site is the best prototype for your new site.” Make sure you take advantage of that by learning from the existing product. Gather user feedback on what they dislike about it, while also making sure to ask about what users like about the current product. All of this information will help fuel your redesign.

2. Understand business goals

It’s essential to understand what the business wants to get out of the redesign. What do they know about their existing users that can help you conduct your redesign? The UX redesign solution should be specific to the business’ goals while keeping user needs in mind. If the business wants to make it easier to navigate to specific information, increase page views, or complete more sales, the user experience must be designed to support those goals by making it easier and more beneficial for users to do those things.

3. Competitive analysis

Another source of information for a redesign: analyze competitors’ products . Take a look at competitor’s UIs to see what they’re doing that’s different. What works? What doesn’t work? Are there innovative solutions that you can borrow that will better engage your users? Are there things they’re doing that you want to avoid?

In addition to researching users’ reactions to the product you’re redesigning, you can also perform a study to see how users respond to competitors’ products. Explore how users interact with the interface and navigate through the user experience, including what they find clear and easy to use and where their pain points are.

4. Redesign

After gathering data from the existing product and competitors and ensuring you understand the business goals for the project, you should be ready to start redesigning in earnest. You’ll often want to start with a site map of the redesigned information architecture. You’ll also want to make sure you understand the various ways users may work through the site to meet different goals by creating user workflows. Once you have a handle on these top level issues, you can start wireframing and creating prototypes for the redesign. Ideate on potential user experience options until you come up with a solution that works best for both the business and users.

5. User testing

Finally, test your redesign with users, preferably users of the previous iteration of the product. Get feedback on what they like about the new design and what may frustrate them. Keep in mind that any redesign is likely to ruffle some users’ feathers. But user testing will help determine if there are any real usability problems with the redesign. If there are, continue to iterate on the redesign until the user experience is working the way it should.

4. Showcasing redesigns in your UX portfolio

While it’s not essential, it is valuable to include at least one redesign project in your UX portfolio. To most successfully showcase a redesign, make sure you can explain why the redesign was done, what your solutions were to the challenges presented by the client, and why you decided to implement any noteworthy features. Showcase the redesign process in the order it was conducted—from studies on the previous and competitors’ sites, right through to user workflows and information architecture overhauls to page-level redesigns—in order to tell the story of the redesign. You don’t have to include everything, just enough to make sure the process you went through is clearly represented. Your goal should be to clearly communicate to someone looking at your portfolio how you improved on an existing product with your redesign and the journey you took to get there.

5. Key takeaways

Now you have a clear process to follow in order to conduct a UX redesign—be it a real client project, or an unsolicited redesign for your UX portfolio. To sum up:

• Redesigns can run the gamut from a visual refresh to a complete user experience overhaul.
• The most important question to ask before starting a redesign is why the client or stakeholder wants to conduct it.
• There are many reasons to conduct a UX redesign including a product that is no longer optimized for new technology, convoluted information architecture and a confusing user experience.
• The kind of redesign that is undertaken should be based on user needs, not boredom on the part of clients or stakeholders who work with the user interface regularly.
• A good UX redesign starts with studying the existing UI, as it is the best prototype for your new product.
• Make sure you understand your clients’ business goals and how they can be seamlessly integrated into the redesigned user experience.
• Research competitors’ products to see what works and doesn’t work about their UX.
• A UX redesign should consist of a variety of deliverables including user workflows, site maps of the information architecture, wireframes, and prototypes . Iterate on the new design and perform user testing until the user experience is working as it should.
• It’s ideal to include at least one redesign in your UX portfolio that tells the story of the challenges of the project.

Now that you know how to approach a UX redesign, you might want to learn more. If so, you’ll find the following articles useful:

• 9 Awesome UX Portfolios From UX Design Graduates
• What is a Wireframe? A Comprehensive Guide
• The 5 big differences between UX and UI design

11 Inspiring UX Case Studies That Every Designer Should Study

A UX case study is a sort of detailed overview of a designer's work. They are often part of a UX designer's portfolio and showcase the designer's skill in managing tasks and problems. From a recruiter's perspective, such a UX portfolio shows the skill, insights, knowledge, and talent of the designer.

Therefore, UX case studies play an important role in the recruitment and demand for designers.

What Makes a Powerful Case Study

Building a UX case study includes showing the design process through compelling stories. They will use plain language to demonstrate how they handled key design issues, offering a comprehensive view of their process. Well done case studies often include:

• A  problem statement and solutions with real applications.
• Relevant numbers, data, or testimonials to demonstrate the work and efforts.
• A story that directly connects the problem to the solution.

Any competent UX professional will know that creating a stunning UX case study is about the little details.

11 Best UX Case Studies for Designers

The best way to understand what a good case study looks like is to go over other examples. Each of these UX case study examples shows a designer's insights, basic skills, and other designers' lessons learned through their experience.

1. Promo.com web editor

For this video-creation platform , UX designer Sascha was brought on to revamp v2.0, adding new features that could work alongside the existing UX design. The point was to work on interface details that would help create a user friendly platform, and that users could find simple enough to use.

User personas mapped by the UX designer revealed the most common confusion to be the process of inserting particular features into the video, such as subtitles. The designer's goal, therefore, was to create a platform with improved editor controls.

The designer then used a common text-editor layout to include top and side navigation bars that made it easy to access and implement text editing.

Key Learnings from Promo.com

This case study focuses on addressing a particular problem that customers were currently facing. Its main theme is to show a problem, and how the product designer addressed this problem. Its strength points include:

• clearly highlighting the problem (i.e. inaccessible and limited video-text editor options)
• conduction research to understand the nature of the problem and the kind of solutions customers want
• implementing research insights into the redesign to create a platform that actively served customer needs

2. Productivity tracker app

The main concept behind this UX case study is to address a pre-existing problem through the design of the app. Immediately from the start, the study highlights a common pain point among users: that of a lack of productivity due to device usage.

This UX case study example addressed some of the main problems within existing productivity apps included:a poor UI and UX that made navigation difficult

• a poorly-built information architecture
• limited functions on the mobile application

Key Learnings from the Productivity app case study

The case study highlights the simple design process that was then used to build the app. Wireframes were created, a moldboard developed, and finally, individual pages of the app were designed in line with the initial goals.

3. Postmates Unlimited

This case study clearly identifies the improvements made to the Postmates app in a simple overview before jumping into greater detail. The redesign goal, which it achieved, was to improve the experience and other interface details of the app.

The problems identified included:

• usability that led to high support ticket volume.
• technical app infrastructure issues that prevented scalability.
• lack of efficient product management, such as batching orders.

A UX research course can help understand the kind of research needed for a case study. The app redesign involved bringing couriers in and running usability testing on improvements. The final model, therefore, had input from real users on what worked and what caused issues.

Key Learnings from Postmates

The Postmates redesign works as a great UX case study for the simple way it approaches problem-solving. Following an overview of the work, it addresses the problems faced by users of the app. It then establishes research processes and highlights how changes were made to reduce these issues.

4. TV Guide

Addressing the fragmentation of content across channels, this case study sought to redesign how people consume media. The key problems identified included:

• the overabundance of content across various TV and streaming platforms
• the difficulty in discovering and managing content across all platforms

To deliver on the key goals of content personalization, smart recommendations, and offering cross-platform content search, the design process included conducting interviews, surveys, and checking customer reviews.

The design of TV Guide enables users to get custom recommendations sourced from friends' and family's watchlists.

Key Learnings from TV Guide

Like previous UX design case studies, this one tackled the issue head-on. Describing the research process, it goes into detail regarding the approach used by the UX designers to create the app. It takes readers on a journey, from identifying pain points, to testing solutions, and implementing the final version.

5. The FlexBox Inspector

Designer Victoria discusses how she developed the investigator tool for the Mozilla Firefox browser. Surveys into understanding the problems with the existing CSS Flexbox tool revealed a need for a user-friendly design. Interviews with a senior designer and other designers helped developers understand the features design-focused tools ought to have. A feature analysis revealed what most users look for in such tools.

The final result of the development process was a design that incorporated several new features, including:

• a new layout
• color-coded design
• multiple entry points to make workflow management efficient

Key Learnings from the Flexbox

This UX design case study starts with a clear goal, then addresses multiple user needs. It clearly defines the design process behind each feature developed by the time, and the reasoning for including that feature. To give a complete picture, it also discusses why certain features or processes were excluded.

6. The Current State of Checkouts

This Baymard UX design case study looks into the checkout process in over 70 e-commerce websites. Through competitive analysis, it isolates problem points in the UX design, which, if addressed, could improve the customer's checkout process.

The study found at least 31 common issues that were easily preventable. The study was designed and conducted on a large scale, over 12 years, to incorporate changing design patterns into the review.

Recommendations based on findings include:

• prominent guest checkout option
• simple password requirements
• specific delivery period
• price comparison tool for shipping vs store pickup

Key Learnings from Checkout Case Study

Each identified issue is backed up by data and research to highlight its importance. Further research backs up each recommendation made within the case study, with usability testing to support the idea. As far as UX case studies go, this one provides practical insight into an existing, widely used e-commerce feature, and offers practical solutions.

7. New York Times App

Using a creative illustration website, the designers proposed a landing page feature "Timely" that could counter the problems faced by the NYT app . Its major issues included too much irrelevant content, low usage, and undesirable coverage of content.

The goal behind Timely was to improve user incentives, build long-term loyalty, and encourage reading. Design mapping for the app covered:

• identifying the problem
• understanding audience needs
• creating wireframes
• designing and prototyping

The end result was an app that could help readers get notifications regarding news of interest at convenient moments (at breakfast, before bed). This encouraged interaction and improved readability with short-form articles.

Key Learnings from NYT App

The UX case study proposes a problem solution that works with an existing information architecture, instead adding custom graphics to the mobile app. It leads from a simple problem statement to discuss the project that could address these issues without changing was customers already loved.

UX case studies focused on redesign include the FitBit redesign, which started off by understanding personas and what users expect from a fitness tracker. Developing use cases and personas, Guerilla usability testing was employed to assess pain points.

These pain points were then ranked based on their importance to users and to app performance. They were addressed through:

• Highlighting essential parts and features of the app
• Changing easily missed icons to more recognizable icons
• relabelling tracking options to guide users better to its usage

Key Learnings from Fitbit

While the case study maps user experiences and offers solutions, it does not begin with an intensive research-based approach. The prototype is successful in testing, but problem factors are not identified with research-based statistics, meaning key factors could have been ignored.

9. Rating System UX

The designer behind the rating system UX redesign sought to solve issues with the 5-star rating system. Highlighted issues included:

• the lack of subjective accuracy of a 5-point rating system
• the issue of calculating the average of a zero-star rating
• average ratings are misleading

Better alternatives include:

• 5-star emoticon rating that relates the user experience
• Like/dislike buttons that make approval/disapproval simple

The final design incorporated both these styles to make full use of the rating system.

Key Learnings from Rating System UX

The UX case study stemmed from insight into the limitations of the existing rating system. The new design addressed old issues and incorporated better efficiencies.

The Intuit redesign was focused on making content readable, more engaging, and accessible. Looking into product personalization, the content was found to be lacking aesthetic value, as well as being hard to find. The goal was to create content that was easy to find, clear, and consistent.

The implemented solutions included:

• increased readability with increased body text and header spacing
• table of contents on the sidebar for easier navigation
• visible and prominent search bar
• illustrations and designs for pretty visuals

Key Learnings from Intuit

The Intuit case study approaches the problem from a practical point of view. It begins with isolating problems with the interface, in particular with the content. This is an example of a case study that breaks down problems into broader categories, and solves each problem with a practical solution.

This UX case study about a social platform tackles a commonly-faced problem from existing platforms. It addresses the issue of recognizing non-monetary user engagement, to help creators identify their user base.

The case study addresses the problem statement and establishes the design process (building wireframes and prototypes) as well as conducting user testing. The final result is to develop "Discover" pages, engaging layouts, and animated interactions to increase usability.

Key Learnings from Jambb

The study goes into detail regarding problem identification, then moves on to propose solutions that take into account the perspective of all stakeholders involved. It then explains why each design decision was made, and proves its efficacy through testing and prototyping.

Key Takeaways

Developing good UX case studies examples is as much about the details you include as the ones you leave out. Going over UX courses can give you a better understanding of what your case study should look like. A good case study should provide an overview of the problem, include numbers and statistics, and offer practical solutions that directly address the problem. The above-discussed UX case studies provide a good example of the dos and don'ts of a well-structured UX design case study that should be part of every UX portfolio .

Additional Resources

Check out these resources to learn more about UX case studies:

8 UX Case Studies to Read

UX Design Case Study

Frequently Asked Questions

Upskill your design team effectively.

Equip your design team with the best-in-class design training that sticks.

Do you know your design team skill level? Send them this quick test & see where their skills stand among 300K+ designers worldwide.

Level up your design career

Get step-by-step guide how to build or advance your UX design career.

Do you know your design skills level? Take a quick test & see where you stand among 300K+ designers worldwide.

Continue reading

Top 7 resources for ux/ui designers for meaningful design inspiration, how to write a ux case study in 10 steps, the impact of ux design on application success: exploring costs and trends, cookie settings 🍪.

• Interactive UX learning for all levels
• 20+ UX courses and career paths
• Personalized learning & practice

Design-first companies are training their design teams. Are you?

• Measure & identify team skill gaps
• Tailor learning for your team’s needs
• Unlock extensive learning library
• Visualize team growth over time
• Retain your designers

How a digital marketing agency improved page one rankings by 36% with an SEO-focused website redesign

Google’s recent emphasis on page experience means your website performance can make or break your organic visibility. User experience and page speed are playing an increasingly important role in how your content is ranked, leaving many marketers scrambling to update their websites.

Unfortunately, website redesigns are a significant undertaking for marketers, especially those inexperienced in search engine optimization (SEO) . And undertaking any type of website refresh without a strategy in mind can actually cause more harm than good.

Whether you’re doing a complete website overhaul or tackling your updates in phases, it’s important to follow website redesign best practices . When done right, these changes can give your rankings and traffic a major boost. 

Download the case study

Why strategic website redesign is important.

Some marketers mistakenly believe that a website redesign is a surefire way to rank better and drive more traffic. In fact, it’s ingrained in many marketers’ minds that a complete overhaul is needed every two or three years — but that simply isn’t true !

The reality is that every website redesign has the potential to tank your rankings. Changes to design, architecture, and content can put your organic visibility at risk if you don’t fully understand what elements of your website are driving traffic in the first place. Good website redesign SEO means taking the time to pinpoint your current website’s strengths so you can build on them and identifying its weaknesses so you know what can safely be eliminated. You never want to change your URLs, rewrite content, or delete pages — all common redesign tasks — without first understanding its impact on your SEO. 

In fact, during this process, you may find that your website doesn’t need a full redesign at all! Modern content management systems, like WordPress and Drupal, give you the option of an iterative design approach that allows you to work in planned phases. These regular, incremental updates can be a major boon for organic visibility when done strategically.

Improving keyword rankings with a website redesign

With the Page Experience Update rolling out in June 2021, Pure Visibility was motivated to make some long-needed changes to the website to better optimize for Core Web Vitals and overall visibility.

Our team decided to make the most of its limited resources and be strategic about our redesign. Instead of an entire website overhaul that traditional redesigns call for, we decided to first focus on foundational updates that would improve page speed and usability. Our goal was to make the website faster and more user-friendly for both our visitors and our own marketers.

Here are some of the strategies we used, what you can take away for your own redesign, and how these changes gave us a boost to our rankings and organic traffic. 

Picking a faster WordPress theme

This website refresh began with research around a new WordPress theme that would be fast and light on code. We eventually decided on the Astra WordPress theme, which we found lightweight and easy to use. 

Takeaway: WordPress is the most popular content management system in the world and commands 40% of website market share. ( source ) That being said, not all themes are created equal. When picking a WordPress theme, look for something responsive, user-friendly, and secure. Avoid bloated code that could slow down your website or leave it vulnerable to hackers.

Eliminating custom CSS

Once we had made a decision on the theme we began eliminating custom CSS that was bogging down the existing site load. This is a common problem for many marketers and developers who want to customize some element of their website. 

In that same vein, we moved off of Elementor, which was the main culprit for slow loading on the old website. The website builder was adding unnecessary code and made it difficult for non-developers to manage the website.

Takeaway: Although customization for little things here and there is fine, these changes can build up over time. Eventually, there’s so much custom CSS that it slows down the website and makes it harder to manage. Make sure to customize carefully.

Switching servers

Since we wanted to make our website easy to manage for our internal team, we also decided to switch servers to Kinsta. We found Kinsta servers to be much more affordable than what we were currently using, but with many of the same offerings as larger competitors. The user interface for the admin panel was more intuitive, with straightforward documentation in the knowledge base. 

Takeaway: Some servers are aimed specifically at developers, making them harder for your marketing team to manage. Companies without a dedicated developer (and even those with one!) should look for a user-friendly server so changes can be made easily.

Removing unnecessary WordPress plugins

Kinsta’s setup doesn’t let you use the Autoptimize plugin, which turned out to be beneficial — the plugin can slow down the website if not used correctly. We took the redesign as an opportunity to remove other unnecessary plugins as well.

Takeaway: Unnecessary plugins can bog down your loading times and leave you more vulnerable to security risks. Audit your plugins and keep only what you need.

Utilizing a Content Delivery Network

To further speed up our website, we decided to utilize a content delivery network (CDN), which was easily set up through Kinsta. This change was responsible for a lot of the lift that sped up our pages post-relaunch, especially for images.

Takeaway: A CDN uses cached content to quickly and reliably serve website visitors. Consider implementing for better website performance.

Website redesign results

Page speed improvements.

The changes we made during this stage of the redesign helped our pages load more quickly for a better user experience. 

• After relaunch, our grade in GTmetrix rose from a “B” to an “A”. 
• Our performance in PageSpeed Insights for desktop also saw an improvement, moving from a score of 83 to 94.

SEO improvements

These strategic changes also helped us become more competitive in the search results. Just three months after launch our website not only ranked for more keywords overall, but had more keywords ranking on the first page of search results:

• From 2,841 total keywords to 5,964 (110% increase) 
• From 424 page one rankings to 578 (36% increase)

Since less than 25% of people visit the second page of search results , it’s unsurprising that this boost to page one rankings also created an uptick in organic visits. During the three months post-launch, our organic traffic increased by 85% compared to the same time period last year. 

Our keyword rankings have continued to climb over time, and with the most significant issues taken care of, we can now move on to phase two and focus on revamping copy, tweaking calls-to-action, and implementing other, more traditional redesign efforts!

A strategic website redesign can maximize your organic visibility

Companies with low-performing websites may not need to overhaul their website to improve organic visibility. Making strategic changes with website redesign SEO in mind can protect your current rankings and build on your website’s strengths for further growth.

About The Author

Tarun Gehani

Related posts.

Bane or boon? Website Redesigns Can do More Harm than Good.

Part 1: How to plan a successful website redesign to preserve your rankings and traffic

Part 2: Make Your Website Launch a Success & Keep the Traffic Coming With Our Website Launch Checklist