Show that you understand the current state of research on your topic.
The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.
One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.
Download our research proposal template
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Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.
Like your dissertation or thesis, the proposal will usually have a title page that includes:
The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.
Your introduction should:
To guide your introduction , include information about:
As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.
In this section, share exactly how your project will contribute to ongoing conversations in the field by:
Following the literature review, restate your main objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.
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To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.
For example, your results might have implications for:
Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .
Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.
Here’s an example schedule to help you get started. You can also download a template at the button below.
Download our research schedule template
Research phase | Objectives | Deadline |
---|---|---|
1. Background research and literature review | 20th January | |
2. Research design planning | and data analysis methods | 13th February |
3. Data collection and preparation | with selected participants and code interviews | 24th March |
4. Data analysis | of interview transcripts | 22nd April |
5. Writing | 17th June | |
6. Revision | final work | 28th July |
If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.
Make sure to check what type of costs the funding body will agree to cover. For each item, include:
To determine your budget, think about:
If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.
Methodology
Statistics
Research bias
Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .
Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.
I will compare …
A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.
Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.
A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.
A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.
A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.
All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.
Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.
Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.
The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.
If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.
McCombes, S. & George, T. (2023, November 21). How to Write a Research Proposal | Examples & Templates. Scribbr. Retrieved July 1, 2024, from https://www.scribbr.com/research-process/research-proposal/
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Table of Contents
Are you struggling to write effective marketing research proposals that will leave a lasting impression? Are you unsure how to structure your ideas and approach in a way that resonates with clients?
If so, then this article is for you! Here, we’ll provide step-by-step guidance on how to write marketing research proposal templates that get results.
We’ll also explore key tips used to create winning bids. Whether you’re an experienced market researcher or starting out, these tips will help you produce convincing proposals that deliver excellent outcomes.
Market research proposals are documents that sell your services to potential clients. It aims to educate them about what they can accomplish by hiring you to complete their projects or research .
It typically outlines the research project’s objectives, methods, costs, timeline, and expected results.
A summary outlines the purpose and objectives of the proposed marketing research project. It should provide an overview of what will be investigated, as well as how this knowledge can benefit the organization.
This section lists what information needs to be gathered from the research study and why it is needed. These should focus on gaining insight into customer behaviour, attitudes, or preferences that can help inform decisions made by the company.
Targets refer to the target audience who will participate in the research. This includes criteria like age group, gender, profession, and other demographic characteristics relevant to the topic being studied.
The methodology defines the methods and techniques used to collect data during the research process. This may involve interviews, surveys, focus groups, field experiments, and so on, depending on the study’s scope.
A timeline provides a realistic schedule for carrying out the project. It should identify when each phase begins and ends while addressing potential roadblocks or delays.
A proposed budget outlines the estimated costs of conducting the research study. This ensures sufficient resources are available to cover all expenses for successfully carrying out the project.
Get to know the client..
You might already have written audience personas available that can help you shape your proposal’s tone, language, plan, or other components. If not, it’s best to start researching the client’s target audience, industry, products/services, keywords or topics, and other relevant details.
It also helps to ask about the client’s pain points so you can better address them.
Knowing their main pain points gives you an idea of how to market your products or services as the best solution for their problems. Consider how your experience, expertise, and background can benefit them.
Include a scope of work section in your marketing proposal , which describes all the services you plan to provide the client. It should fulfill marketing tasks that clients do not have enough time or resources to accomplish.
For example, the Scope of Work for a social media marketing proposal may outline the following tasks:
Based on the scope of work outlined, provide estimated time frames for each deliverable associated with the project. This will help keep track of progress throughout its development and establish expectations between both parties involved.
Include a cost breakdown in your proposal and any applicable terms or conditions. Explain what they are paying for and how much they will be charged, so there are no misunderstandings later down the line. This section can include the following:
Demonstrate how you plan to measure the effectiveness of the research once it has been completed. Present strategies for tracking key performance indicators such as response rates, ROI, sales numbers, and so on. This will make potential clients more confident that you know what you’re doing.
A well-constructed, persuasive marketing research proposal is essential to attracting and acquiring new clients. It should provide relevant details about your research goals and highlight what clients can gain from working with you.
With the help of these steps on how to write marketing research proposal , you should have no trouble getting started. Now get out there and start putting together those winning research proposals!
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Do you want a completely editable market research proposal template that brought more than $133 million in sales to companies worldwide in 2023 alone? Add, delete, or change sections as you see fit, make it your own, and improve your market outreach fast and easy.
Looking for visually appealing and highly functional? You’ve got it. This template comes with a pre-built layout designed to help you create professional documents quickly and easily.
The first thing your client sees when your proposal shows up in their inbox is a nicely designed cover. As a business owner, you understand how hard it is to gain the client's attention, so the goal is to start the proposal with an attention-grabbing image.
You can change everything, from the text, logo, and background image to make it a better fit for your needs.
There is no better way to explain your market research plan to your potential clients than with our pre-written introduction section. It consists of a meeting summary, proposed research that includes everything from social media to focus groups, and a structured breakdown of your services. You just need to add a few client specifics and that's it.
Like everything else in this sample proposal, it's 100% editable - the colors, the text, images, layout - everything.
Explaining to the client the structure of each of the market research methodologies you are going to use can be difficult. You want to give enough detail about your data collection methods and how you generally conduct market research but not so much it seems overwhelming.
Fortunately, we created a plan of action already sectioned to fit the amount of information needed to design a perfect proposal. Just make a few adjustments to suit your exact process.
A client success story is a powerful tool in convincing your clients to close the deal. It gives you the perfect opportunity to show them that you understand their goals and objectives and have a way to make them come true. In this market research proposal template, we've set out an example case study.
All you need to do is replace our example with one of yours and use the structure we've used.
No matter if your pricing strategy includes charging hourly, monthly, or optional up-sell services, like special images and videos, you can do it all with this automatically calculated pricing table. The final steps are simple - just enter your numbers and a short description, and both your market research proposal and quotes are ready for your client's eyes.
Any business will eventually be tested in handling increased customer traffic. Lessen the strain of paperwork by choosing a digital signature over traditional mail. The 'Next steps' tab will allow you to explain your process after signing and offer a line for the customer to give their electronic consent.
Our digital signatures are legal and compliant. When your client signs, you can see their digital signature certificate in your Better Proposals account.
Whether you're just starting a company or you're a seasoned professional, Terms and Conditions will probably slip your mind when you're discussing some new market research projects. To ensure your business is still protected, we have added fully customizable T&Cs at the end of this template.
Getting paid - it's the hardest thing to do in business. The sooner and the easier you can get that money in your account, the better.
Using our integrations with Stripe, PayPal, and GoCardless, you can take a payment from your client the moment they sign your proposal.
Set up your logo, brand colors, and fonts once to have them automatically embedded in all your documents.
1. Let's begin
Save your best work into the Content Library and use pre-built blocks to speed up your doc creation.
Leave embarrassing mistakes in the past. Use merge tags to automatically populate docs with the right information.
Give clients an onboarding experience they won’t forget. Collect extra info with forms, let them book calls, get paid, or redirect them to your website.
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Market analysis, consumer research and insights, competitive intelligence, custom research.
1. payment terms, 2. limitation of liability, 3. termination, 4. governing law, acceptance and signature, free market research proposal templates, this proposal template encompasses every possible details necessary for a market research proposal..
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Market research proposals aren’t as simple as they may seem. Maybe you’re struggling to write your market research proposal , or simply want to make your proposal become even stronger.
Content marketing , especially for a freelancer, can be broken down into a digestible science, and there are several components that will make your market research proposal truly great.
As long as your proposal includes these four elements at the very least, consider yourself good to go.
Not sure how to write them? We’ll break down everything you could possibly need to make your market research proposal great.
A marketing proposal has many different components that need to be considered regardless of the goals. From your proposal, a client needs to understand:
In this guide, we’ll cover all of these different facets of a marketing services or marketing research proposal outline and what you should be thinking about when putting together a proposal that will close.
Take the time to truly understand what your client is looking for and how you’re able to support them. Get to the specifics of what they’re trying to accomplish.
Think about what you hope to gain from your research, and furthermore, determine why this research is important. Who does it impact? Why are you the perfect person to conduct this project?
In marketing, your goals could also include increasing brand visibility, increasing conversions, average order value, or overall revenue. Regardless of the goals, make sure you outline what you’re working toward as it will set up the rest of the pitch.
Marketing is incredibly broad and can encompass many different areas. From digital marketing to traditional marketing, there are many different components of what you can work on. Highlight the main areas that you plan on executing.
The options below are only a few examples of what may be included within your digital marketing proposal. Whatever you decide to include within your scope, make sure that everything aligns back to your goals.
Digital marketing is one area that may be included in your marketing proposal. Determine which of your skillsets will best meet the client’s goals. Some examples of digital marketing areas may include SEO, PPC, social media, web design, and online content.
Outline whether you’ll be working on creating strategies or executing specific tactics. The scope of work is where you get as specific as possible on what you’ll be doing .
If your client is less focused on online strategies, you can include different traditional marketing activities. These range from print media to billboards, trade shows, referrals, and partnerships.
These are less common marketing activities, but should still be considered depending on your client and their audience.
You may think that you’ve already covered your approach within the objective element, and you might be right. However, you want to have a separate section of your market research proposal within your SOW dedicated to the approach so that you can really hammer out the details.
Address items such as:
Determine precisely what you’ll need and how you’ll be conducting it. The more specific you are, the more likely the client will be to hire you. They need someone to fit their needs, just as you need someone to fit yours. Address the tiniest of details here so both sides can determine a good fit.
Once you know what you’re going to be pitching, the next step is determining a timeline. Some clients will come to you with a timeframe that they want, but other times you’ll need to provide a timeline of your own.
Be realistic about the amount of time something will take because this is your first step in building trust with your client and your ability to manage expectations.
Presenting a timeline can look like a content calendar, a physical timeline that shows the different deliverables mapped out against a calendar to visually see the dates, or a simple timeframe that says an estimated amount of time each area will take.
“When money talks, there are few interruptions,” Herbert V. Prochnow claimed .
The cost of performing market research will be a key part of your proposal. This is where your client will likely pay the most attention, which means you’ve got to reel them in. The cost element is imperative for crafting a great proposal.
You deserve to be paid for your work, there’s no question about that. However, it’s important to consider what will be the most cost-effective way for you to be paid. Do you want to be paid hourly, paid upfront, or in staggered deposits? All of these are viable options.
The larger your scope is, the more it’s going to cost. If you know your client is price-conscientious, consider creating a tiered system to your scope. This can be structured in a “good, better, best” model of what you would recommend that would help accomplish the client’s goals.
When putting together the pricing, determine what type of engagement makes the most sense for you and your client. This may be a retainer agreement, an hourly cost, or a project-based fee. This will impact how you structure your payment and how much to charge your client.
Come up with your expense budget and know that part of this will be addressed in your objectives. Since your client will already be thinking about money, you can include this on the front page of your proposal, in your initial email, and so on.
One large consideration when figuring out the pricing is thinking about how long the project will take to execute vs. how much the information is worth. Oftentimes clients will want to charge you a lower hourly rate but that doesn’t always account for the years of time you’ve spent building this expertise. Understand what the market rate for this type of work is and the potential ROI that it will bring the client.
One way of determining your rate is to consider your value as a full-time employee or the cost that it would be for them to hire a full-time employee for this type of role. Calculating this number backward can just give you additional information you can work off of.
The more complicated your marketing proposal is, the more information you need to provide. The amount of information that’s included within the scope of work will influence how the proposal is delivered. This can be in a text format, presentation, or a simple email. It all depends on your client, your information, and what you think will close the deal.
If you’re looking for a simple template to create your proposal, we have you covered.
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Principles of marketing engineering, what is demand estimation.
Marketing research is at the heart of addressing the four P’s of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where it will be seen by the right people and promoted to generate sales. The proposal is a rationale for undertaking a research project and as such it must be persuasive, written in non-technical language and thorough in its analysis.
The marketing research proposal’s primary function is to state the question that the research will attempt to answer. The proposal may attempt to determine how to introduce a new product or to find out why sales are lagging with an established product. In addition to stating the objective, the proposal should include a descriptive background that provides the context of why the ultimate goal is important. If cost is a factor -- and it usually is -- the proposal should include an estimate. A timeline with major milestones or Gantt chart might be appropriate if the proposed research is of significant scope.
Marketing research must include an overview of the marketing environment. Environmental factors include cultural issues (demographic trends and attitudes), technological issues (the internet and data interchange), competitive factors (pricing, service and speed) and economic concerns (competition and unemployment). Even the global market must be considered since the product may be made in a faraway land and compete with imports from other offshore locations.
Data can be gathered from primary or secondary sources. Primary sources include interviews, focus groups, surveys -- either face-to-face or online -- and customer feedback. Customers and prospective customers answer questions, discuss likes and dislikes and provide opinions about existing products; this information can illuminate prior market performance. Primary sources can be expensive or hard to obtain, so secondary sources provide alternative sources of information. Secondary sources include government publications, online searches, magazines, clipping services and trade organizations.
Data analysis can be descriptive or statistical. Whatever measurement techniques are used, the researcher must be careful to maintain objectivity. In this section of the proposal the researcher must lay out the methodology that will be used to interpret the data, including a blend of research from primary and secondary sources. Qualitative aspects might include anecdotal evidence, measurement of the intensity of emotions from respondents, compiling consensus opinions from multiple inputs and the like. Quantitative analysis using figures can measure data precisely, offering exact outcomes for the hypothesis being tested. Alternative research methods should be explained to justify their inclusion.
Thomas Metcalf has worked as an economist, stockbroker and technology salesman. A writer since 1997, he has written a monthly column for "Life Association News," authored several books and contributed to national publications such as the History Channel's "HISTORY Magazine." Metcalf holds a master's degree in economics from Tufts University.
Market penetration analysis, the basic steps of the marketing research process, types of business research methods, attitude factor in market segmentation, how to identify the appropriate price strategy, what is product marketability, quantitative data interpretation, the qualifications of a marketing analyst, introduction to a cost analysis report, most popular.
Written by: Raja Mandal
So you have a groundbreaking research idea you've spent months or even years developing, and now you're ready to take the next step.
How do you get funding for your research, and how should you approach potential funders? The answer is to create a convincing research proposal.
Unfortunately, most research proposals often get rejected. According to the European Research Council, the success rate for repeat proposal applications was only 14.8% in 2023 .
Pitching a novel research concept isn’t enough. To increase your chances of securing funding, your research proposal must check the right boxes in terms of clarity, feasibility, aesthetic appeal and other factors.
If you’re looking for inspiration to create a persuasive and feasible proposal, you’re in the right place. In this article, we have compiled a list of research proposal examples to help you create yours.
These examples will help you understand how to organize your proposal, what information to include and how to present it in a way that encourages others to support your project.
Let's dive in!
What is a research proposal, what to include in a research proposal, 8 research proposal examples & templates, research proposal faqs.
A research proposal is a structured document that outlines the core idea of your research, the methods you intend to use, the required resources and the expected results.
Think of it as a sales pitch for your research. It answers some big questions: What are you planning to explore? Why is it important to conduct the research? What are your research objectives and the methods you’ll use to achieve them? What are the potential outcomes or contributions of this research to the field?
A research proposal serves two primary purposes. First, it convinces funding bodies or academic committees to support your research project expected to bring new ideas and insights. Second, it provides a roadmap for your research journey, helping you stay focused, organized and on track.
Now, we'll discuss what to include in a research proposal. You'll learn about the important parts of a research proposal template and how they help present your research idea clearly.
Here’s an infographic that you can use to understand the elements of a research proposal quickly.
Start your research proposal with a title page that clearly states your research. The title page is like a book cover, giving the first impression of your project. Therefore, you must ensure the design is engaging enough to attract your audience at first glance.
Include the following details on your title page:
After the title page comes the abstract and the table of contents.
The abstract is a concise summary of your project that briefly outlines your research question, the reasons behind the study and the methods you intend to use. It is a quick way for readers to understand your proposal without reading the entire document.
The table of contents is a detailed list of the sections and subsections in your proposal, with page numbers. It helps readers navigate through your document and quickly locate different parts they're interested in.
The introduction of your research proposal sets the tone for the rest of the document. It should grab the reader's attention and make them want to learn more. It's your chance to make a strong case for why your research is worth investigating and how it can fill a gap in current knowledge or solve a specific problem.
Make sure that your introduction covers the following:
A literature review is a list of the scholarly works you used to conduct your research. It helps you demonstrate your current knowledge about the topic.
Here's how this part works:
This section outlines your plan for answering your research question. It explains how you intend to gather and analyze information, providing a clear roadmap of the investigation process.
Here are the key components:
Describe the entire group you're interested in (the population). This could be all teachers in a specific state or all social media platform users. After that, you will need to explain how you will choose a smaller group, known as a sample, to study directly. This sample should be selected to accurately represent the larger population you are interested in studying.
To choose the right sampling method, you need to assess your population properly. For instance, to obtain general insights, you can use random sampling to select individuals without bias. If the population consists of different categories, such as professionals and students, you can use stratified sampling to ensure that each category is represented in the sample.
Other popular sampling methods include systematic, convenience, purposive, cluster, and probability sampling techniques.
There are three main approaches for the research: qualitative (focusing on experiences and themes), quantitative (using numbers and statistics), or mixed methods (combining both). Your choice will depend on your research question and the kind of data you need.
This section details the specific methods you'll use to gather information. Will you distribute surveys online or in person? Conduct interviews? Perhaps you'll use existing data sets. Here, you'll also explain how you'll ensure the data collection process is reliable and ethical.
Once you have collected your data, the next step is to analyze it to obtain meaningful insights. The method you choose depends on the available data type.
If you have quantitative data, you can employ statistical tests to analyze it. And if you're dealing with qualitative data, coding techniques can help you spot patterns and themes in your collected data.
In this section, you need to explain how your research will contribute to the existing knowledge in your field. You should describe whether your study will fill a knowledge gap, challenge conventional ideas or beliefs or offer a fresh perspective on a topic.
Clearly outline how your work will advance your field of study and why this new knowledge is essential.
Create a timeline with important milestones, such as finishing your literature review, completing data collection and finalizing your analysis.
This shows that you've carefully considered the scope of your project and can manage your time effectively. Furthermore, account for possible delays and be prepared to adapt your schedule accordingly.
To create this timeline, consider using a visual tool like a Gantt chart or a simple spreadsheet. These tools will help you organize individual tasks, assign deadlines, and visualize the project's overall progress.
Choose a Gantt chart template from Visme's library and customize it to create your timeline quickly. Here's an example template:
The budget section is your opportunity to show them that you've carefully considered all necessary expenses and that your funding request is justified.
Here's how you can approach this part:
Using these research proposal examples and templates, you can create a winning proposal in no time. You will find templates for various topics and customize every aspect of them to make them your own.
Visme’s drag-and-drop editor, advanced features and a vast library of templates help organizations and individuals worldwide create engaging documents.
Here’s what a research student who uses Visme to create award-winning presentations has to say about the tool:
Research Student
Now, let’s dive into the research proposal examples.
This research proposal presentation template is a powerful tool for presenting your research plan to stakeholders. The slides include specific sections to help you outline your research, including the research background, questions, objectives, methodology and expected results.
The slides create a coherent narrative, highlighting the importance and significance of your research. Overall, the template has a calming and professional blue color scheme with text that enables your audience to grasp the key points.
If you need help creating your presentation slides in a fraction of the time, check out Visme's AI presentation maker . Enter your requirements using text prompts, and the AI tool will generate a complete presentation with engaging visuals, text and clear structure. You can further customize the template completely to your needs.
Sales research gives you a deeper understanding of their target audience. It also helps you identify gaps in the market and develop effective sales strategies that drive revenue growth. With this research proposal template, you can secure funding for your next research project.
It features a sleek and professional grayscale color palette with a classic and modern vibe. The high-quality images in the template are strategically placed to reinforce the message without overwhelming the reader. Furthermore, the template includes a vertical bar graph that effectively represents budget allocations, enabling the reader to quickly grasp the information.
Use Visme's interactive elements and animations to add a dynamic layer to your research proposals. You can animate any object and add pop-ups or link pages for a more immersive experience. Use these functionalities to highlight key findings, demonstrate trends or guide readers through your proposal, making the content engaging and interactive.
This proposal template is a great tool for securing funding for any type of research project. It begins with a captivating title page that grabs attention. The beautiful design elements and vector icons enhance the aesthetic and aid visual communication.
This template revolves around how a specific user group adopts cryptocurrencies like Bitcoin and Ethereum. The goal is to assess awareness, gauge interest and understand key factors affecting cryptocurrency adoption.
The project methodology includes survey design, data collection, and market research. The expected impact is to enhance customer engagement and position the company as a customer-centric brand.
Do you need additional help crafting the perfect text for your proposal? Visme's AI writer can quickly generate content outlines, summaries and even entire sections. Just explain your requirements to the tool using a text prompt, and the tool will generate it for you.
Creating a product that delights users begins with detailed product research. With this modern proposal template, you can secure buy-in and funding for your next research.
It starts with a background that explains why the research is important. Next, it highlights what the research is set to achieve, how the research will be conducted, how much it will cost, the timeline and the expected outcomes. With a striking color scheme combining black, yellow, and gray, the template grabs attention and maintains it until the last page.
What we love about this template is the smart use of visuals. You'll find a flowchart explaining the methodology, a bar graph for the budget, and a timeline for the project. But that’s just the tip of the iceberg regarding the visual elements you’ll find in Visme.
Visme offers data visualization tools with 30+ data widgets, such as radial gauges, population arrays, progress bars and more. These tools can help you turn complex data into engaging visuals for your research proposal or any other document.
For larger data sets, you can choose from 20+ types of charts and graphs , including bar graphs , bubble charts , Venn diagrams and more.
If you’re a tech researcher, we’ve got the perfect template for you. This research proposal example is about predictive analytics in e-commerce. However, you can customize it for any other type of research proposal.
It highlights the project's objectives, including the effectiveness of predictive analysis, the impact of product recommendations and supply chain optimization. The methods proposed for achieving these objectives involve A/B testing and data analysis, a comprehensive budget and a 12-month timeline for clear project planning.
The title page has a unique triptych-style layout that immediately catches the reader's attention. It has plenty of white space that enhances readability, allowing your audience to focus on the critical points.
Submitting to different funding agencies? You don’t have to manually make changes to your document. Visme's dynamic fields can help save time and eliminate repetitive data entry.
Create custom fields like project names, addresses, contact information and more. Any changes made to these fields will automatically populate throughout the document.
Artificial intelligence (AI) is taking the world by storm and the marketing niche isn’t left out. With this eye-catching template, you can attract attention to your proposed marketing research project for an AI-driven platform.
The main goal of the research is to evaluate the platform's feasibility and marketing potential. To achieve this goal, the scope of work includes a comprehensive analysis of the market and competitors and pilot testing. The proposal also contains a budget overview that clearly outlines the allocation of funds, ensuring a well-planned and transparent approach.
Using Visme's Brand Design Tool , you can easily customize this template to suit your branding with just one click. Simply enter your URL into the brand wizard, and the tool will automatically extract your company logo, brand colors, and brand fonts . Once saved, you or your team members can apply the branding elements to any document. It's that simple!
The environmental research proposal example focuses on carbon emissions, identifies their contributing factors, and suggests sustainable practices to address them. It uses an appropriate sample size and data collection techniques to gather and evaluate data and provide sustainable recommendations to reduce industrial carbon footprints and waste.
From a design standpoint, the green and white color combination matches the theme of nature and environmental friendliness. In addition to its aesthetic appeal, the proposal includes relevant images that support ecological advocacy, making it informative and visually aligned with its purpose.
A key feature of this template is its detailed breakdown of the project's timeline. It uses a Gantt chart to clearly present stages, milestones and deadlines.
Collaborate with your team members to customize these research proposal templates using Visme’s collaborative design features . These features allow you to leave feedback, draw annotations and even make live edits. Invite your teammates via email or a shareable link and allow them to work together on projects.
This research proposal template is a total game-changer - you can use it for any research proposal and customize it however you want. It features a modern and refreshing color scheme that immediately makes it stand out, providing a contemporary look that can adapt to any project's needs.
The template's layout is thoughtfully designed with primary fields that users can easily personalize by changing text, adjusting colors, or swapping images. No matter the research topic, you can tailor the template to fit your specific needs.
Once you're done customizing your research proposal template on Visme, you can download, share and publish it in different ways. For offline usage, you may download the proposal in PDF, PNG, or JPG format. To share it online, you can use a private or public link or generate a code snippet that you can embed anywhere on the web.
Want to create other types of proposals? Here are 29 proposal templates that you can easily customize in Visme.
Follow these steps to write a solid research proposal:
If you want to learn more about creating an expert research proposal , we highly recommend checking out our in-depth guide.
Research proposals can range from 1,000 to 5,000 words. For smaller projects or when specific requirements aren't provided, aim for a concise and informative proposal that effectively outlines your research plan.
However, the ideal length depends on these factors:
The time it takes to write a research proposal depends on a few factors:
Set aside several weeks to a couple of months for researching, writing, and revising your proposal. Start early to avoid stress and produce your best work.
There are several factors that can make a research proposal weak. Here are some of the most common errors that you should avoid while preparing your research proposal:
Writing a compelling research proposal takes effort, but with the right tools, the process becomes a breeze. Use the research proposal examples and templates in this article as a launching point to write your own proposal.
The best part? Visme provides easy-to-use tools with a vast collection of customizable templates, design elements and powerful features.
Whether you're a seasoned researcher or a student, Visme has the resources to help you create visually appealing and well-structured research proposals. In addition to research proposals, Visme helps you create many other document types, such as presentations , infographics , reports and more.
Ready to create your own research proposal? Check out Visme's proposal maker and start crafting professional and engaging proposals in minutes!
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A marketing research proposal is a document designed to sell your services by showing potential clients the research that you will carry out for their project. Whether you’re a freelance marketing consultant or you have your own marketing agency, a market research proposal will cover what research needs to be done, how you’ll go about it, and why they should choose you for the project.
A proposal is typically one of the first points of contact that you have with an organization. Therefore, it’s a chance to make a strong first impression.
Note: Sign up now to get your free marketing research proposal template that will make yours stand out for all the right reasons.
A market research proposal will outline your market research plan and each critical step you need to take to perform the necessary research. It usually consists of three parts.
At the top of any market research proposal template should be the title of your document followed by who it has been written by and who it’s for. You can also include both company addresses here if you wish.
Proceed to outline the project description and the purpose of performing the market research. What are you trying to achieve? Why is this research needed? Who will be conducting it? What problem are you trying to solve for the client?
You should also include a methodology section in your introduction. The research methodology should dive into what primary and secondary research will be conducted, how data will be collected, and the expected outcomes. As a freelance researcher, you’ll already know this, but it’s worth covering what’s included in each to the client:
It’s important to give an overview of your target audience in your methodology too.
For instance, if your client is trying to determine whether it’s a good time to launch a new product, your methodology in your market research proposal would explain how you plan to arrange a focus group with their target audience of females aged 16-24. Being present in the meeting, asking the right questions, and making notes to refer to later on would confirm whether the prospective product could be useful and — ultimately — successful.
The discussion section of your marketing research proposal is typically the meatiest. It’s where you should demonstrate what you already know about the industry and company, while getting into the finer details of the market research project.
For example, you may write something like the following: “Each participant will be told that their input in this research is voluntary. They will be provided with a form to assure them that their data will remain confidential for the purposes of this research and won’t be used by third parties. They must sign this form in person or we can accept digital signatures to consent to these terms.”
The summary tends to be the shortest section of your market research proposal. It’s where you would refer back to the initial project objectives and conclude the desired outcomes from the market research.
It’s a good idea to end on a punchy note by describing why your potential client should become an actual client.
Don’t lose sight of the fact that you’re trying to convince somebody (or some people) of your value. You want them to take action after reading your proposal, which is why you should include a compelling Call-To-Action (CTA). Let them know what the next steps entail, and how to take them.
The truth is, it’s difficult to draft a market research proposal without some key information from your prospective client.
To gather all of the details you need to create a winning marketing research proposal, follow the below steps.
During your initial email or phone discussion, ask your client what they want to get out of the research. Are they rebranding and want to redefine their target market? Or are they testing out a new product with a small group of people before unleashing it to the masses?
Either way, it’s useful to know their final goals so that you can start to make a plan on how to help them achieve them.
Alongside your prospective client’s research objectives, you need to find out more details in terms of their:
You should also ask them if there’s any other key information that they would like you to include in the market research proposal. This will ensure that you have everything you need upfront without having to make extensive edits later on.
Keep in mind that you haven’t been awarded the job yet. A work proposal is essentially a sales document — it almost serves as a resume before the client decides that you’re the ideal person to hire.
As such, do some company research to put you ahead of your competition. Is there a link you can make with the company based on your background and interests? Why should they care about you? What do you offer that no one else does?
Be sure to feature all of this information in your market researching proposal, and don’t be afraid of highlighting your strengths and wins.
There's plenty to think about when conducting marketing research, which is why you can make life a little simpler with Bonsai. Bonsai's all-in-one tool for small businesses, freelancers, and entrepreneurs streamlines administrative tasks and covers all bases when it comes to proposals, contracts, and invoices.
You can find a template specific to market research and edit it to meet your needs in minutes. Then all you have to do is send it off to your client, which you can do without even leaving the platform. Talk about a time- and energy-saver!
The marketing research proposal template is professional and refined in structure. This provides clarity to your potential client by laying out exactly what you can do for them within their timeline and budget.
Simply enter your information, sit back, and be prepared to wow your prospective client so much that they hire you on the spot.
Note : Sign up for free and get started!
How long should a marketing research proposal be.
A market research proposal should be concise and fluff-free. It should cover all the obligatory information without dragging it out. After all, prospective clients are busy reviewing other proposals and working on further aspects of their business.
The perfect length is between 1-2 pages, but try to ensure that it’s no more than 3.
Because your market research proposal is only a couple of pages long, the writing style should be clear and easy to read. The language should be simple, everyday, and familiar, using short sentences that get to the point and won’t clutter up the document.
The tone of your plan should be informative and position you as the expert to leave a positive, long-lasting impression on your prospective client.
Marketing research aims to investigate and assess how certain factors influence consumer behavior. This provides key insights that are relevant to decision making.
Marketing research can identify new business opportunities and avoid business failures. That said, above all, it can be used to inform a company’s marketing strategy to help them achieve their business goals.
What is market research and examples, what is research proposal template.
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Proposal maker.
Before conducting market research, you will need to create a market research proposal that will include a brief overview of the study to be undertaken. Its purpose is to seek approval from the readers, such as the business leaders, to proceed, which makes it very crucial. Thus, you will need a very persuasive proposal that will focus on what they are expecting. However, you don’t have to worry! We have prepared a list of marketing research proposal templates and examples below, which you can use as your guide in creating a winning proposal.
1. market research proposal template.
Size: A4 & US Letter
As a researcher, you should know that in every three people in the world, one uses social media . With that said, 80% of the users on Instagram follow business profiles. Thus, if you are aiming to get more questionnaire correspondents, you should consider using online polls for specific questions concerning marketing to social media platforms. Get started and create your market research proposal with our easily editable Market Research Proposal Template .
One of the factors that you have to consider when creating a market research proposal is the cost of conducting the entire study. Business leaders may want to know the estimated budget required to complete the research. It will help them decide if the survey is worth pursuing. That is why it is necessary to include it in your proposal. With our Market Research Proposal Template, you can create a clear research grant budget that you can include in your project.
Size: A4, US
When writing a market research proposal , you should state the purpose of your study. For example, the reason you are conducting research is due to the dropping sales of the business you are serving. The purpose of the study may be to determine the cause of low sales and to find ways to increase the company’s sales. With that said, you may try out the Marketing Research Proposal Template (shown above) that you can use to create your market research proposal. This template comes with a masterfully designed layout and contents which you can fully customize to create a project with a precise purpose.
The proceeds of the global market research industry have been increasing year by year since 2009, where it experienced a slight plunge. Thus, if you are running a market research business, your company has the chance to grow big. Don’t miss the opportunity of your company’s chance of prosperity. Create a market research proposal for your prospected clients with our Market Research Proposal Template . You can download this template in all file formats, so it will be easy for you to customize its contents.
Did you know that the 2018 business-to-business( BToB ) e-commerce sales exceeded the $954 billion forecast for the year? The total BToB e-commerce sales in the US reached up to $9 trillion. It is estimated to increase and reach up to 17% by 2023. Take the opportunity of increasing your company’s revenue by using this downloadable example as your guide on creating a winning research proposal for your possible clients.
Size: 340 KB
Many assumed that advertising through new media channels such as the internet is targeting only young audiences. This research focuses on proving the effectiveness of new media advertising to young readers. If you are planning to conduct a similar study or related to this subject, you may use this document to serve as your guide. You can download this 22-page document in PDF format.
Size: 476 KB
This marketing research proposal example tackles obtaining new sources of income and coming up with approaches to increase the product sales of an estate garden with their existing sources. This sample includes the necessary information that you can use as a guide in making your proposal more appealing to your clients. You can download this 27-page document in PDF file format and customize it according to your business needs.
Size: 387 KB
This 5-page document includes an outline of a marketing research proposal . It also contains instructions and guidelines on how to write each part of the project, which can be enough to keep you guided until the end part of your proposal. It includes relevant links for more clarification about certain parts of the proposition. This file will serve your needs if you are in college and still learning on how to create a market research proposal.
Not all popular social media are reigning in terms of advertisement. There may be media channels that are booming in terms of the number of viewers/users. However, there are a few more factors to consider for a company to list his product in an advertising firm. This marketing research proposal example examines how to make a large social media platform’s advertising more efficient. Download this file to learn more about this study on online marketing.
Size: 90 KB
As a businessman, you should be knowledgeable enough before you place your money into any diversified investment . If you already have a business, you may want to do more research about your product and gain an advantage in marketing. The Sample Marketing Research Proposal (shown above) discusses the uses of olive oil in general, the applications of existing products, and the most reliable ways to promote their products. If you are planning to create a proposal with a similar problem, download this file to get started.
Size: 10 KB
The last example that we included in our list is a proposal for market research for an association. The study’s goal is to know the educational needs of the members and nonmembers of the association. If you are planning to research about a similar subject, you may want to check this sample out to get started in your research. You can download this file in PDF format for free. Try it now!
Text prompt
Generate a proposal for a new school recycling program
Compose a proposal for a school field trip to a science museum.
The Center for Public Education and Community Engagement (CPECE), housed in the College of Education at Texas Christian University (TCU), invites community organizations and academic researchers to submit community-based research proposals for three-year project funding.
These projects aim to foster collaboration between TCU and local communities, focusing on creating positive social change and addressing issues faced by marginalized communities. This initiative is based on the belief that everyone can contribute to positive social change.
Faculty and community-based organizations, including non-profit organizations, grassroots initiatives, schools, community groups, and social enterprises are encouraged to apply jointly.
Proposals require equal partnerships, co-creation of knowledge, and the importance of centering the knowledge and experiences of marginalized communities.
Successful proposals will challenge traditional models of academic research, build long-term partnerships, and ensure lasting community benefits beyond the three-year funding period.
For more information regarding proposal criteria and to submit proposals visit CPECE Call for Community-Based Research Propsals .
Women's Economic Symposium empowers and educate attendees about career development, marketplace acumen and economic independence.
TCU College of Education hosts Scripps Regional Spelling Bee, highlighting the skills of 25 young spellers from second through eighth grades.
Professor Cynthia Savage’s role as associate dean of undergraduate studies has recently expanded. She now serves as the associate dean of teacher education, assessment and undergraduate studies in the College of Education at TCU.
TCU’s College of Education is set to host the inaugural Maestro Conference on Saturday, May 18, at 8 a.m. at the Dee J. Kelly Alumni & Visitors Center. The event aims to support and develop Latinx male educators through an action-packed day comprised of dynamic speakers, professional development sessions, networking and community-building opportunities.
TCU education course transcends academic boundaries by propelling students into the core of societal issues and community-driven solutions. Utilizing field visits and guest lectures, the course immerses students in the real-world challenges prevalent in diverse communities surrounding Fort Worth, Texas.
Tell us about the person and their story. Please include any contact information you may have for them.
Published: June 28, 2024
As a writer, I’m extremely familiar with the concept of proposals. We write these sorts of proposals to convert clients, persuade buyers, and grow our business in the short term. However, investment proposals are a bit different — these proposals are written with a unique purpose for a specific audience and with some high stakes attached.
An investment proposal is the key to long-term business growth for many businesses, so it’s important to get it right.
In this article, I’ll define investment proposals, compare them to the business proposal, and then break down the components. I’ll provide a template, look at investment proposal examples, and even hear some tips for writing from a professional.
Table of Contents
Investment proposal vs. business proposal, 10 components of an investment proposal, how to write an investment proposal [+template], investment proposal examples [+tips].
An investment proposal is a document outlining the plan for a business. You use it to attract or convert investors to fund your organization. It covers the strategy of your business, the market, and financial projections, making it an essential document for conversion — empowering them to invest.
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The European Green Deal is also our lifeline out of the COVID-19 pandemic. One third of the €1.8 trillion investments from the NextGenerationEU Recovery Plan, and the EU’s seven-year budget will finance the European Green Deal.
The European Commission has adopted a set of proposals to make the EU's climate, energy, transport and taxation policies fit for reducing net greenhouse gas emissions by at least 55% by 2030 , compared to 1990 levels. More information on Delivering the European Green Deal .
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12 March 2024 - The Commission has published a Communication on managing climate risks in Europe that sets out how the EU and its countries can implement policies that save lives, cut costs, and protect prosperity. It comes as a direct response to the first-ever European Climate Risk Assessment by the European Environment Agency. It also addresses the concerns that many Europeans have following last’s year record temperatures and extreme weather events. The Commission is calling for action from all levels of government, the private sector and civil society to improve governance and tools for climate risk owners, manage risks across sectors and set the right preconditions to finance climate resilience.
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A market research proposal is a document that sells your services to potential clients by showing them what they can accomplish by hiring you to complete their project or research study. It includes a summary, objectives, existing knowledge, intended outcomes, target demographics, data collection methods, a detailed research methodology, a ...
Learn how to write a marketing research proposal with this free template. It includes sections on aims, objectives, framework, data collection, analysis, and reporting.
Proposal Component #5: Reporting. The reporting component is another key section of the market research proposal. This is where your team will read about the analysis and reporting plans of the market research company. It should give you a mental picture of how the report will be structured.
There are 11 steps to create a sound and compelling market research proposal. 1. Market Research Proposal Summary. Start your proposal by briefly explaining the purpose of the market research and why it is required. Also, give an overview of what the desired outcome of the market research is.
Definition of terms. List the terms that will be used in the market research proposal. Make sure to define them properly. Market conditions. Give an overall picture of the current market conditions. Explain the industry's state and the competition level, as well as mention relevant economic or even political factors.
A market research proposal is a document a company uses to map out its future. It unites company stakeholders in joint discovery of information so that everyone knows who and what really matters. In short, a market research proposal outlines the specifics of an information-gathering project. This is how to write a winning one:
Market Research Playbook. This tool can be used alone, but it's also part of the comprehensive Market Research Playbook. It provides step-by-step planning guidance while also helping you utilize more than 25 downloadable tools from the popular AMA Marketer's Toolkit library. View PLAYBOOK. This tool is powered by Demand Metric. Join AMA.
The market research proposal is an important first step in near all studies. First and foremost, a skeleton that details a study's direction, goals, and focus, such proposals are typically the first point of reference for management. While the proposals make or break a project's funding, there is one other strength no research team can ...
Step 1: Research your client's needs. A marketing proposal must be targeted to your intended clients. This means doing research on the client's firm or business, identifying the client's problems and marketing needs, and understanding what their competitors are already doing.
Product: Sage Research Methods Video: Market Research Type of Content: In Practice Title: Writing a Market Research Proposal: Made You Think! Publisher: SAGE Publications Ltd. Series: Made You Think! Publication year: 2020; Online pub date: September 11, 2019; Discipline: Marketing
Market Research Proposal Template To Close Deals Companies that conduct market research and analysis can use our sample marketing research proposal template as an example of how to write a market research proposal, and as a guide when preparing survey proposals, data collection proposals, or business research. ...
Download. State the objectives, scope of work, research methodology, target market, and other such important information of your market research by downloading and using this above-shown research proposal example template. This ready-made template's content can be edited and customized in various file formats such as MS Word, Pages, Gooogle ...
A marketing proposal is a document provided to key stakeholders to communicate the scope of a marketing project and its budget. The goal of the proposal is to receive the approval necessary to begin moving forward with the plan as outlined. It's wasteful to require your team to reinvent the process every time you need a formal marketing proposal.
A Market Research Proposal is a strategic document outlining the objectives, methodologies, timeline, and budget of a proposed research project. It's crucial in securing stakeholders' support by clearly communicating the project's value. Utilizing a proposal management system streamlines the creation and management of such proposals, ensuring ...
The marketing research process - an overview. A typical marketing research process is as follows: Identify an issue, discuss alternatives and set out research objectives. Develop a research program. Choose a sample. Gather information. Gather data. Organize and analyze information and data. Present findings.
Research proposal examples. Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We've included a few for you below. Example research proposal #1: "A Conceptual Framework for Scheduling Constraint Management".
What is a Marketing Research Proposal? Market research proposals are documents that sell your services to potential clients.It aims to educate them about what they can accomplish by hiring you to complete their projects or research. It typically outlines the research project's objectives, methods, costs, timeline, and expected results.
Start sending beautifully designed, error-free documents that inspire immediate trust with your clients. Automate tasks, track your deals, and always follow up at the right time. Try it Free. This free market research proposal template is written for anyone that offers market research services. Use it to save time writing better proposals.
Benefits. Actionable and timely insights based on primary and secondary research, patent, and social media analytics. Tap into global as well as high-profile, difficult-to-reach market segments. Continuous market and competitive intelligence to support decision-making.
Market research proposals aren't as simple as they may seem. Maybe you're struggling to write your market research proposal, or simply want to make your proposal become even stronger.. Content marketing, especially for a freelancer, can be broken down into a digestible science, and there are several components that will make your market research proposal truly great.
By Thomas Metcalf. Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the ...
Marketing Research Proposal Template. Customize this template and make it your own! Edit and Download . Artificial intelligence (AI) is taking the world by storm and the marketing niche isn't left out. With this eye-catching template, you can attract attention to your proposed marketing research project for an AI-driven platform.
A marketing research proposal is a document designed to sell your services by showing potential clients the research that you will carry out for their project. Whether you're a freelance marketing consultant or you have your own marketing agency, a market research proposal will cover what research needs to be done, how you'll go about it ...
The market research proposal includes a brief overview of the study to be undertaken. Its purpose is to seek approval for the readers, such as the business leaders, to proceed. We have prepared a list of marketing research proposal templates and examples which you can use as your guide in creating a winning proposal.
Successful proposals will challenge traditional models of academic research, build long-term partnerships, and ensure lasting community benefits beyond the three-year funding period. For more information regarding proposal criteria and to submit proposals visit CPECE Call for Community-Based Research Propsals .
In this article, we comment on the reflection of Rémy et al. on marketing in a "post-growth" society, where the exchange partners encompass all the stakeholders with which the organization interacts, including its natural environment. We share the idea of Rémy et al. that marketing must radically evolve.
Marketing Plan: Strategies for promoting your product or service. Sales Strategy: Sales tactics and channels. Pricing Strategy: Pricing model and rationale. Distribution Plan: How products/services will be delivered to customers. Pro tip: Provide evidence that your marketing strategies, sales tactics, and pricing models are based in fact. Give ...
The European Commission has adopted a set of proposals to make the EU's climate, energy, transport and taxation policies fit for reducing net greenhouse gas emissions by at least 55% by 2030, compared to 1990 levels.More information on Delivering the European Green Deal.. Discover the European Green Deal visual story
US News is a recognized leader in college, grad school, hospital, mutual fund, and car rankings. Track elected officials, research health conditions, and find news you can use in politics ...
Money Matters: Marketing Research and Planning for your Business. Date and Time. Thursday, June 27, 2024, 3 - 4 PM. End times are approximate. Events may end early or late. ... the free resources available from the library that you can use to get the information needed to craft an effective marketing plan and strategy. ...