presentation on product demonstration

What are Product Demos and How to Use Them Effectively: 6 Examples

10 min read

Product demos are a crucial part of the sales process. This is true whether you’re adopting a sales-led or product-led growth approach.

They allow businesses to showcase their products and demonstrate how the product can solve a prospective customer’s problems.

An effective demo can, thus, help you generate leads and close deals.

In this article, we discuss what a product demo is, why they’re important, and how you can create them. We also highlight 6 examples of successful SaaS demos.

• A product demo is a video or interactive presentation that demonstrates a product’s features and benefits.
• There are many different types of product demos in SaaS, but the most common ones are product demo videos, live product demos from a sales team, product tours, interactive demos, and pre-sign-up product demos.
• When creating product demos, it is important to keep them interactive and tailored to the needs of the audience, demonstrate the product’s benefits , and end with a clear call to action.
• To determine the type of product demo you need, you must consider your approach to growth marketing ( sales-led vs. product-led) , the complexity of your product, and your onboarding method (high or low touch).
• An effective product demo can be the difference between a high-performing and a low-performing sales team. It increases your conversion rate which, in turn, boosts your revenue.
• To create a product demo, you’ll first need to decide on the type of demo suitable for that step of the buyer’s journey .
• Next, you’ll need to select a tool for creating the video, plan out your video script, and record.
• You can find good examples of SaaS product demos in Grammarly’s dummy content editor, Airtable’s captivating 2-minute sales video, SurveyMonkey’s template library, and more.
• To learn how Userpilot can help you deliver your product demonstration to the right audience at the right time, book a Userpilot demo today.

What is a product demo?

A product demo or product demonstration is a presentation that demonstrates the value, benefits, and uses of your product or software. Its main objective is to showcase your product’s features and capabilities and position it as an effective solution for your prospective customer.

Types of product demos in SaaS

The primary purpose of a product demonstration is to show value and educate users.

However, there are different product demo types in SaaS, each with its unique purpose. Some of the most common types include:

Product demo videos

A product demo video is a video that demonstrates how a product works and highlights its key features. It is used in the acquisition stage to help businesses educate potential customers about their products and close deals.

These video demonstrations often sit on websites and landing pages or are used in ads to showcase the product, capturing the potential customer’s attention and encouraging them to learn more about the product.

Good demo videos are engaging and easy to understand. They should also contain a clear call to action, such as signing up for a free trial or contacting you for more information.

Live product demos from a sales team

Unlike demo videos, live demonstrations from one of your sales reps are a lot more personal. They are a powerful way to engage a potential customer and show them how your product can solve their problems.

Live demos can be delivered in person, making it particularly useful for complex products. But they can also be delivered one-on-one via video conferencing or to multiple potential customers via webinars.

When properly executed, a live demo can be a great tool for generating leads.

They’re also powerful tools for showcasing how your product meets the customer’s needs and can help you close deals.

Product tours

A product tour is a pre-recorded demo video used to onboard new users. It is typically presented immediately after a user signs up to introduce them to the product’s key features and help them get started with it.

A wonderful addition to an onboarding toolkit, product tours help new users reach activation before they lose interest. They ensure that these new sign-ups know exactly how to extract value from your product.

These tours can be delivered in-app within the product or as a video tour. While in-app tours are more popular, video tours can be very helpful for more complex products with a lot of features.

Good product tours are concise, engaging, and specific to the target audience. When done correctly, they increase user engagement, eliminate friction in product and feature adoption, and reduce customer support costs.

Interactive demos

Interactive demos are a type of product demo that enables users to engage (interact) with the product while learning about it.

They are called “interactive” because customers experience the product’s value in real time as they click through the prompts. As a result, they are more engaging and immersive than your typical product demonstration.

An interactive demo, for example, may give you access to a demo account of the product with some dummy data. Using this demo data, users will experience firsthand how the product’s key functionalities work.

Note, though, that these are different from interactive product tours. Unlike product tours , which are designed for new users, interactive demos are sales and marketing materials used to show prospects the product’s potential.

Pre-sign-up product demonstration

A pre-sign-up product demo is a sales demo that’s presented to potential customers before they sign up for a free trial or purchase a product.

These are increasingly used in SaaS in place of product demo videos to generate leads and interest in a product. Much like a demo video, it can also be used to educate potential customers about a product’s features and benefits.

Pre-sign-up demos are often delivered as interactive, self-guided demos that allow prospective customers to explore the product independently.

Regardless of your chosen product demo type, ensure you keep it interactive and tailored to the needs of the audience. A good demo must also demonstrate your product’s benefits and end with a clear call to action.

Which type of product demo should you use?

Ultimately, your choice of a product demonstration type will depend on your type of SaaS business and your product. Let’s consider how some of these factors may affect your choice.

Sales-led vs. product-led growth

If you’ve taken a product-led approach to growth marketing, you already know that your product is your biggest marketing tool. As a result, product-led SaaS businesses are more likely to use interactive in-app product demos.

This is a no-brainer as interactive demos demonstrate the value of your product by getting the user to engage with it.

If, however, you’ve chosen the sales-led approach to growth marketing, you need a demo video that optimizes your sales process. This makes sales demo videos an ideal option as they make your marketing content more engaging.

High touch vs. low touch onboarding

The low-touch engagement model relies heavily on self-service content and knowledge base resources to help users navigate their customer journey.

For this model, you would need automated video demonstrations to enable customers to onboard themselves and solve their issues.

This is very different from the high-touch onboarding model, which relies on one-on-one assistance with actual humans. This model requires your sales team to personally engage prospective customers and guide them to success .

As a result, high-touch onboarding favors live video demos by a sales rep to ensure your high-ticket clients are well taken care of.

The complexity of your product

A final consideration before selecting a type of demo will be just how complex your product is. Complex products have a longer learning curve and require more thorough guidance to succeed.

Although a live demo might sound appealing here, as it allows you to handle each client personally and answer their questions, it isn’t. The complexity of the product can make this endeavor time-consuming. It may also be difficult for the client to remember everything you discuss.

On the other hand, you can record several product demo videos and add them to your resource center. This resource center will serve as an online learning platform for your users.

Users will, thus, be able to locate any video they need (when they need it) and revisit them as many times as they have to.

The impact of product demos on conversion rates

A great demo is a huge difference-maker when it comes to the success of your SaaS business.

As part of your sales process, a carefully crafted and well-executed demo can be the difference between a high-performing sales team and an underperforming one.

Think of it this way…

According to this extensive survey by David Skok and KBCM Technologies, the average SaaS company has an annual contract value (ACV) of approximately $21,000 and performs between 4 and 11 demos each week.

For most B2B companies, the demo close rate is somewhere between 20% and 50%.

Assuming you conduct 8 demos a week with a conversion rate of 20%, this will amount to ~$1.75 million in sales per year. At a 50% close rate, however, your total sales generated will amount to ~$4.37 million per year.

This is a potential loss of ~$2.62 million in sales due to an underperforming sales process. Thus, by simply using the right demo in your sales pitch, you can significantly shore up your close rate and boost your revenue.

How to create a product demo

Clearly, creating an effective product demo is no easy task. The process for creating a successful demo video that addresses users’ pain points can be divided into two main steps:

Decide which type to use at each step across the buyer’s journey

As earlier noted, there are certain factors you must consider before deciding on the best type of product demonstration for you. Similarly, you’ll need different demo types at different stages of the buyer’s journey.

At the awareness stage, the buyer is still in the discovery process. Here, you can use a short demo video to quickly introduce the potential customer to your product and its benefits in an engaging manner.

At the consideration stage, the buyer is beginning to compare products, so you need to show more depth. Webinars and live demos can help you show potential customers how your product can solve their specific problems.

Finally, at the decision stage, potential customers need a personalized demo that demonstrates exactly how your product can help them achieve their goals. This can be a live demo, a case study, or a targeted recorded demo.

Put simply, the buyer’s journey and your position in the sales cycle determine the ideal demo to move the prospective customer along the funnel.

Use a tool to create your own demo video

Next, it’s time to create your own video. Before you begin, though, you’ll need to decide on the best tool for your chosen demo format.

For example, if you want to pre-record a demo video and share it with prospective customers, you’ll need tools like Loom, Screencastify, or Camtasia to record your screen and edit your videos.

If, however, you’ve opted for a live demo instead, you’ll have to decide between tools like Zoom, Google Meet, Vimeo, and other live-streaming platforms.

Once you settle on a product demo tool ,take the time to plan out what you want to say. Keep in mind that a good product demo video should be short and to the point. It should also show (not tell) viewers how your product benefits them.

Most importantly, it should be engaging, with quality visuals and a good story. Go over your story a few times before you start recording, and make sure to edit for errors.

SaaS interactive demo examples

Let’s now consider some examples of SaaS companies that have incorporated interactive demos into their sales funnel.

Example 1: Loom

Loom abandoned the use of many sales reps in favor of the low-touch onboarding model. For this, Loom uses multiple in-app video demos to show new sign-ups how to complete different tasks.

The videos are bundled together in a resource library that appears immediately after sign-up. They address different use cases of the software and demonstrate how users can use them to address their pain points.

Example 2: Airtable

Airtable’s product demonstration video is a classic in the SaaS space. In this brief 2-minute video, Airtable demonstrates several use cases, taking a broad approach that shows users how they benefit from the product.

To keep viewers engaged as the video progresses, the information Airtable shares becomes even more specific.

Airtable realizes that anyone who views the video for longer than a minute is most likely a qualified lead who wants to learn more. They treat them as such by sharing more specific tactics and features.

Example 3: Zendesk

Zendesk sets you up for success from the moment you view their landing page. One of two primary CTAs invites you to view a demo of the product, even before you sign up.

Once you accept the invite to view a demo, you’re taken through a minor onboarding survey to determine your use case for Zendesk. Then, you’re presented with an interactive tour environment with dummy data.

Depending on your profile and use case, you’ll find varying numbers of product tours, each addressing a unique feature of the Zendesk software.

Example 4: Salesforce

Salesforce designed an entire demo center full of product demo videos to help prospects understand what CRM is and how each of their products works.

The demo center uses a playlist of videos to demonstrate how Salesforce can help a sales team resolve some of their pain points.

Example 5: SurveyMonkey

SurveyMonkey demos their product by showcasing survey templates across different categories on their website. You can explore each template by clicking on it to see what the survey experience will be like for users.

They also provide a screen selector area so you can view the survey on a PC, tablet, or mobile screen.

Example 6: Grammarly

Immediately after signing up for Grammarly, you’re transported to a demo content editor. The demo editor contains content riddled with errors, with Grammarly immediately highlighting the errors and offering corrections.

Not only does this demonstrate Grammarly’s uses, but it also shows the new user how to get the best out of it.

Product demo videos may require a bit of work and careful planning to create. Once they’re live, though, they’re an effective marketing tool that can supercharge your sales pitch.

Once you’ve prepared your product demo, Userpilot helps you deliver it in-app at the time and place of your choosing. Book a Userpilot demo to learn more.

Leave a comment Cancel reply

Save my name, email, and website in this browser for the next time I comment.

Get The Insights!

The fastest way to learn about Product Growth,Management & Trends.

The coolest way to learn about Product Growth, Management & Trends. Delivered fresh to your inbox, weekly.

The fastest way to learn about Product Growth, Management & Trends.

You might also be interested in ...

Product-led vs sales-led: what’s the difference, and which one is right for you.

Userpilot Content Team

User Profile: What Is It and How to Create One?

Aazar Ali Shad

10 SaaS Design Principles to Improve Product Experience

[email protected]

• Story & Vision
• Infographic
• Motion Graphics
• Mixed Media
• Cyber-Security
• Real Estate
• Explainer Videos
• Commercial Videos
• Product Videos
• Social Media Videos
• Corporate Videos
• Brand Videos
• Marketing Videos
• Landing Page Videos
• Training Videos
• Demo Videos
• Internal Communication Videos
• Event Videos
• Testimonial Videos
• Holiday Videos
• Music Videos
• Video Animation Services
• Success Stories

What is a Product Demonstration? Types, Features, & Benefits

In today’s fast-paced digital landscape, grabbing the attention of customers is an art form in and of itself, involving creativity and strategy. 

As businesses struggle to be heard above the noise, a powerful tool has emerged in the marketing world: product demo videos .

In this blog post, we'll explore the many advantages of incorporating product demo videos into your marketing toolbox. Whether you’re a startup looking to make a splash, or an established enterprise seeking to revitalize your brand presence, harnessing the power of video demonstrations can be the game-changer you've been searching for. 

Let’s look into why.

What is a Product Demonstration?

What is the purpose of a product demonstration.

• Engaging Visuals
• Demonstrations of Key Features
• Real-World Use Cases
• Interactivity
• Clear Call to Action
• Visual Engagement
• Clear Communication
• Demonstration of Use Cases
• 24/7 Accessibility
• Shareability
• Increased Conversion Rates
• Builds Trust & Credibility
• Live Demonstrations
• Recorded Video Demos
• Interactive Demos
• Animated Demos
• Testimonials and Case Studies
• Free Trials and Samples
• Virtual Reality (VR) Demos
• Augmented Reality (AR) Demos
• Introduction
• Problem Statement
• Solution Showcase
• Visual Assets
• Callouts and Text Overlay
• Demonstration Flow
• User Interface Navigation
• Testimonials or Social Proof
• Call to Action (CTA)
• Know Your Audience
• Keep It Concise
• Focus on Benefits, Not Features
• Tell a Story
• Show, Don't Just Tell
• Use High-Quality Production
• Include Callouts and Annotations
• Add a Human Touch
• Optimise for Mobile
• Include a Clear Call to Action

What’s The Difference Between a Product Demo & a Sales Demo?

• Clear Understanding of Value Proposition
• Engagement and Interest
• Visual and Emotional Appeal
• Building Trust and Credibility
• Overcoming Objections
• Encouraging Action

A product demonstration is a display of how a product or service works, typically showcasing its features, functionality, and benefits. 

Be it app demos or any demonstration in general, they help viewers get a better understanding of your offering.

Product demos are commonly used by businesses to introduce new products to potential customers, highlight key aspects of existing offerings, and illustrate how their solutions can solve specific problems or meet particular needs.

There are many ways to do this, depending on the nature of the product and the target audience. They may include live presentations conducted by sales representatives, interactive online demonstrations, recorded video demos, or even hands-on experiences at trade shows or events.

The primary goal of a product demonstration is to provide potential customers with a clear understanding of what the product does and how it can benefit them.

By showcasing real-world use cases, demonstrating unique features, and addressing common pain points, businesses aim to engage and persuade prospects, ultimately driving sales and fostering customer satisfaction.

What are The Features of a Product Demonstration?

Effective product demos typically have several key features to engage and inform the audience:

Make your product demo clearly communicate the purpose and value proposition of the product.

It should be easy for the audience to understand what the product does and how it can benefit them.

2. Engaging Visuals

Use visual elements such as graphics, animations, and videos to make the demo more engaging and memorable.

These visuals help to illustrate key points and demonstrate the product in action.

3. Demonstration of Key Features

Highlight the most important features and functionalities of the product, focusing on those that are likely to be of interest to the target audience.

This helps to showcase the unique selling points of the product and differentiate it from competitors.

Software demo videos are a great example of this.

4. Real-World Use Cases

Provide real-world examples and scenarios in which the product can be used.

This helps the audience understand its practical applications and benefits.

This also makes the demo more relatable and demonstrates how the product can solve specific problems and meet specific needs.

5. Interactivity

Interactive elements such as clickable prototypes or live demonstrations allow the audience to actively engage with the product during the demo.

Interactive videos can help to create a more immersive and memorable experience and increase audience engagement.

6. Clear Call to Action

A product demo should conclude with a clear call to action, prompting the audience to take the next step, whether it's signing up for a free trial, contacting sales for more information, or making a purchase.

By incorporating these features into a product demo, you can effectively showcase your offering, engage your audience, and drive desired outcomes like increased sales and customer acquisition.

Benefits of Making Product Demonstrations

Product demo videos offer a multitude of benefits for businesses looking to effectively showcase their offerings and engage with their audience, such as:

1. Visual Engagement

Video is a highly engaging medium that captures attention more effectively than text or static images.

By presenting your product in a dynamic visual format, you can create a more immersive experience for your audience, keeping them engaged and interested in what you have to offer.

2. Clear Communication

Demo videos allow you to clearly communicate the features, benefits, and value proposition of your product in a concise and easily understandable manner.

This can help to overcome any confusion or ambiguity that potential customers may have about your offering, making it more likely that they will see its value and consider making a purchase.

3. Demonstration of Use Cases

Video demonstrations provide an opportunity to showcase real-world use cases and scenarios in which your product can be applied.

This helps potential customers to visualize how your product can solve their specific problems or meet their particular needs, making it more relevant and compelling to them.

4. 24/7 Accessibility

Once created, demo videos can be made available online 24/7, allowing potential customers to access them at their convenience.

This means that your product can continue to be showcased and promoted even outside of regular business hours, reaching a wider audience and maximizing your marketing efforts.

5. Shareability

Video content is highly shareable on social media platforms and other online channels.

By creating compelling demo videos, you can encourage your audience to share them with their networks, increasing your brand's visibility and reach organically.

6. Increased Conversion Rates

Studies have shown that including video on a landing page can increase conversion rates significantly.

By incorporating demo videos into your sales and marketing materials, you can effectively guide potential customers through the buying process and encourage them to take action.

7. Builds Trust and Credibility

Seeing a product in action through a demo video can help to build trust and credibility with potential customers.

It allows them to get a better sense of what to expect from your product and can alleviate any concerns or doubts they may have about its effectiveness or reliability.

Overall, product demo videos are a powerful tool for businesses looking to showcase their offerings, engage with their audience, and drive conversions effectively.

By leveraging the benefits of video content, you can create a more compelling and persuasive marketing strategy that resonates with your target audience and helps you achieve your business goals.

What Are The Different Kinds of Product Demonstrations Out There?

Product demos come in various forms, each tailored to suit different needs, preferences, and target audiences.

Some common types of product demos include:

1. Live Demonstrations

Real-time presentations conducted by sales representatives or product experts either in person or through webinars.

Live demos allow for direct interaction with the audience, answering questions in real time and customizing the presentation based on audience feedback.

2. Recorded Video Demos

Pre-recorded videos showcasing the product's features, benefits, and functionalities.

Recorded demos can be hosted on your website, and social media channels, or shared via email, allowing potential customers to access them at their convenience.

Here's an example from Apple .

Leave it to the geniuses at Apple to take something as simple as a product demo video and hype it to mind-blowing proportions.

Their demo video for Airpods is typically minimalistic and slick, but still breathtaking and detailed, saying a lot with very little.

It just goes to show the kind of potential you can unlock with this format.

3. Interactive Demos

Interactive videos allow users to actively engage with the product through clickable prototypes, simulations, or guided tours.

They provide a hands-on experience, allowing users to explore the product's capabilities and features in a self-paced manner.

4. Animated Demos

Animated demos use animated graphics, illustrations, or explainer videos to demonstrate how the product works and highlight its key features.

Animated demos are visually engaging and can simplify complex concepts, making them easier for the audience to understand.

Here's an example from Slack to drive the point home

Slack used the power of slick, friendly animation with bright colors and clean graphics to explain their Canvas offering.

Animation gives you the freedom to do things not easily possible anywhere else. It’s also attention-grabbing and holds your interest from start to finish.

5. Testimonials and Case Studies

Testimonial demos feature satisfied customers sharing their experiences with the product and discussing how it has helped them solve specific problems or achieve their goals.

Meanwhile, case study demos provide in-depth analyses of how the product has been implemented in real-world scenarios, showcasing its effectiveness and impact.

Have a look at this example from WHOOP to get a better idea.

This is a great example of how you can do a product demo in the form of a testimonial video.

It’s presented as a short amateur review by a typical user, rather than a professionally-produced ad piece.

The user explains how the WHOOP health and fitness tracker kept track of her stress levels while watching an exciting sporting event, something most of us can relate to. It’s simple, efficient, and honest– and that’s why it works so well.

6. Free Trials and Samples

Offering free trials or samples of your product allows potential customers to experience it firsthand before making a purchase decision.

Free trials give users the opportunity to test the product's features and functionalities in their own environment, helping them evaluate its suitability for their needs.

7. Virtual Reality (VR) Demos

VR demos provide an immersive experience that allows users to explore and interact with the product in a virtual environment.

This is especially true in fields like virtual reality in medical training , where realistic simulations are crucial for effective learning and practice.

VR demos are particularly effective for showcasing physical products or environments that are difficult to replicate in traditional demos.

8. Augmented Reality (AR) Demos

AR demos overlay digital content onto the real world, allowing users to visualize how the product would look and behave in their own environment.

AR demos are often used for products like furniture, clothing, or home decor, allowing users to see how the product would fit or look in their space.

We'll let IKEA put things into perspective.

They say that you should always aim to “show, don’t tell.”

And this deceptively simple demo does away with the hype and marketing jazz that we’re all used to, simply announcing what it does and showing the app at work.

By leveraging these different types of product demos, businesses can effectively showcase their offerings, engage with their audience, and drive conversions effectively.

The key is to choose the demo format that best aligns with your product, target audience, and marketing objectives.

What Should You Include in Your Product Demo?

When creating a product demo video, it's essential to include certain elements to ensure that it effectively communicates the value proposition of your product and engages your audience.

Here are some key elements that should be included in a product demo video:

1. Introduction

Start the video with a brief introduction that grabs the viewer's attention and sets the stage for what they are about to see.

Clearly state the name of the product and provide a brief overview of what it does.

2. Problem Statement

Identify the problem or pain point that your product addresses.

This helps to establish context and relevance for the viewer, making them more receptive to your solution.

3. Solution Showcase

Demonstrate how your product solves the problem identified earlier.

Showcase its key features, functionalities, and benefits, highlighting what sets it apart from competitors.

4. Use Cases

Provide real-world examples or scenarios in which your product can be used.

Show how it helps users achieve their goals or overcome challenges, making it more relatable and compelling.

5. Visual Assets

Use visuals such as screenshots, animations, or graphics to illustrate key points and enhance the viewer's understanding of your product.

Visuals help to keep the audience engaged and make the information easier to digest.

6. Callouts and Text Overlay

Include callouts or text overlays to emphasize important points, highlight key features, or provide additional context.

This helps to reinforce your message and ensure that important information doesn't get overlooked.

7. Demonstration Flow

Structure the demo in a logical sequence, guiding the viewer through the product's features and functionalities in a step-by-step manner.

Make sure to cover the most important aspects of the product and address any common questions or concerns that viewers may have.

8. User Interface Navigation

If your product has a user interface (UI), demonstrate how it works and how users can navigate through it.

Show common actions and workflows, making it clear and intuitive for viewers to understand how to use the product.

9. Testimonials or Social Proof

Incorporate satisfied customer testimonials or reviews from reputable sources to build credibility and trust.

Social proof helps to validate your product's effectiveness and can sway potential customers toward making a purchase.

10. Call to Action (CTA)

Conclude the video with a clear call to action prompting viewers to take the next step, whether it's signing up for a free trial, contacting sales for more information, or making a purchase.

Make it easy for viewers to act on their interest in your product.

By including these elements in your product demo video, you can create a compelling and informative presentation that effectively showcases your product's value proposition and motivates viewers to take action.

Effective Product Demonstration Tips

Here are some tips to create an effective product demo video that captures attention, engages your audience, and drives results:

1. Know Your Audience

Understand who your target audience is and tailor your demo video to address their needs, pain points, and preferences.

Speak their language and focus on showcasing how your product can solve their specific problems or meet their particular needs.

2. Keep it Concise

Attention spans are short, so keep your demo video concise and focused.

Aim for a duration of 2-5 minutes to ensure that you capture the viewer's attention and deliver your message effectively, without overwhelming them with too much information.

3. Focus on Benefits, Not Features

Highlight the benefits of your product rather than just listing its features.

Show viewers how your product can improve their lives, save them time or money, or help them achieve their goals.

Focus on the value proposition and what sets your product apart from competitors.

4. Tell a Story

Create a narrative arc for your demo video to make it more engaging and memorable.

Start with a problem or challenge that the viewer can relate to, then introduce your product as the solution.

Show how your product addresses the problem and leads to a positive outcome, such as increased productivity or satisfaction.

5. Show, Don't Just Tell

Use visuals and demonstrations to show how your product works rather than just talking about it.

Incorporate screenshots, animations, or real-world examples to illustrate key points and make the information easier to understand.

6. Use High-Quality Production

Invest in high-quality production values to make your demo video look polished and professional.

Use good lighting, clear audio, and high-resolution visuals to ensure that the video is visually appealing and easy to watch.

7. Include Callouts and Annotations

Use callouts, annotations, or text overlay to highlight important points, features, or benefits throughout the video.

This helps to reinforce your message and ensure that key information doesn't get overlooked.

8. Add a Human Touch

Incorporate personal touches such as a friendly voiceover or on-screen presenter to make the video feel more human and relatable.

This helps to establish a connection with the viewer and keeps them engaged throughout the video.

9. Optimize for Mobile

Many viewers will be watching your demo video on mobile devices, so make sure that it is optimized for mobile viewing.

Use large text, clear visuals, and a responsive layout to ensure that the video looks good and is easy to navigate on smartphones and tablets.

10. Include a Clear Call to Action

By following these tips, you can create an effective product demo video that effectively showcases your product's value proposition, engages your audience, and drives desired outcomes.

The terms "product demo" and "sales demo" are often used interchangeably, but there are subtle differences between the two:

So while both product demos and sales demos involve showcasing a product or service to potential customers, the key difference lies in their focus and context.

A product demo is more general and educational, aimed at providing an overview of the product and its features, while a sales demo is more targeted and persuasive, focused on closing a sale by addressing the prospect's specific needs and concerns.

How Do Product Demonstrations Improve Conversion?

Product demos can significantly improve conversion rates by addressing key barriers to purchase and providing potential customers with a compelling and immersive experience.

But high-converting demo videos have certain traits that make them effective.

Here's how product demos contribute to increased conversions:

1. Clear Understanding of Value Proposition

Product demos allow potential customers to see the product in action and understand its value proposition more clearly.

By demonstrating how the product works and how it can benefit them, demos help to alleviate any uncertainty or confusion, making it easier for customers to see the value in making a purchase.

2. Engagement and Interest

Product demos are highly engaging and can capture the attention of potential customers more effectively than static images or text descriptions.

By showcasing the product's features and capabilities in a dynamic and interactive format, demos keep customers interested and invested in learning more about the product.

3. Visual and Emotional Appeal

Videos are a powerful medium for evoking emotions and creating a connection with the audience.

Product demos can leverage visual storytelling techniques to create an emotional impact and appeal to the viewer's senses, making the product more memorable and desirable.

4. Demonstration of Use Cases

Product demos demonstrate how the product can be used in real-world scenarios, showing potential customers how it can solve their specific problems or meet their particular needs.

This helps to make the product more relevant and relatable to the customer, increasing their likelihood of making a purchase.

5. Building Trust and Credibility

Seeing the product in action through a demo video helps to build trust and credibility with potential customers.

It allows them to get a better sense of what to expect from the product and can alleviate any concerns or doubts they may have about its effectiveness or reliability.

6. Overcoming Objections

Product demos provide an opportunity to address common objections or concerns that potential customers may have about the product.

By showcasing how the product addresses these concerns and provides solutions, demos help to overcome barriers to purchase and increase confidence in the product.

7. Encouraging Action

Product demos often include a clear call to action prompting viewers to take the next step, such as signing up for a free trial, requesting more information, or making a purchase.

By guiding potential customers through the buying process and making it easy for them to take action, demos help to increase conversion rates effectively.

Overall, product demos play a crucial role in the conversion process by educating potential customers, building trust and credibility, addressing objections, and encouraging action.

By leveraging the power of product demos, businesses can effectively engage their audience and drive more conversions.

And there you have it, everything you need to get started on making great product demo videos for your offering!

It’s time to bring your ideas to life and make it real for your viewers.

Remember that video is more art than science.

So as we always say in our blogs, don’t be afraid to experiment and try different things and see what works specifically for you and your audience. 

What did you think? Is there anything that stood out to you in this blog? Anything we left out? Let us know in the comments!

Subscribe by Email

No comments yet.

Let us know what you think

Broadcast2World

US (732) 387-3864 US Office (Sales & Marketing) 371 Hoes Lane Suite 200, Piscataway, New Jersey - 08854 Indian Office (Production) WeWork, 246, Udyog Vihar Phase 4 Gurugram Haryana - 122016

• Explainer Video Production
• Corporate Video Production
• Commercial Video Production
• Social Media Video Production
• Product Video Production
• Brand Video Production
• B2B Video Production
• Cartoon Video Production
• Motion Graphics Services
• Whiteboard Animation Services
• Infographic Videos
• 3D Animation Services
• Mixed Media Video Production
• Healthcare Video Production
• Non-profit Video Production
• Blockchain Video Production
• Finance Video Production
• SaaS Video Production
• Education Video Production
• Real Estate Video Production
• Cyber Security Video Production
• Utilities and Chemical Video Production
• Training Video Production
• Marketing Video Production
• Demo Video Production
• Event Video Production
• Holiday Video Production
• Testimonial Video Production
• YouTube Video Production
• Music Video Production

A Go-To Guide to Product Demo [How to Create, Examples, Benefits]

As a new user, it's hard to know what all the options in your product can do or how they fit together. How many options can different users access? What value do these options offer? Which are the best features for a given task?

And the list goes on...

You may have a great product that solves your users' needs. But if you don't make it easy for them to find their way around, they may never realize how much value your product provides.

The best way to make your product fly off the shelf is to showcase it in a way that appeals to your target audience. And a product demo is the most effective way to do that.

But how can you craft a perfect demo that converts new users into paying customers? We've put together an ultimate guide that will help you create an engaging product demo.

Let's create.

What is a Product Demo?

A product demo is a walkthrough of your product to convince prospects of your product’s value. During a product demo you show prospects how they can use key features, the results they can achieve and the overall impact it will have on their business. It isn’t about explaining every feature your product has, but about focusing on the ones that they are keen about.

A well-crafted product demo depicts your product’s value and nudges prospects to buy.

Why is product demo important?

A product demo is important because it is the easiest and most impactful way to showcase the value of your product to prospects. It helps them get familiar with the product, its key features and the results it will deliver.

Who Should Give a Product Demo? 

In most companies, the sales rep delivers the demo. In small companies and early-stage startups, the founder is often running the demo. 

In a startup, one person can wear many hats, and one of them might be playing the demo role. When a startup founder runs the demo, it's different from when a sales rep does it. Either way, the demo is your opportunity to showcase your product and make a compelling case for how it fits into their business. 

How does a Product Demo Differ from Sales Demo?

Sales and product demos have similar purposes as one suggests providing a prospect with a demonstration, and the other suggests doing so with an existing client. 

A key difference is that, unlike a sales demo, no "sales" is involved in a product demo. The purpose of a product demo is to help the viewer learn how to use an already purchased or invested product or service rather than seeing if they can be persuaded to buy it.

On the other hand, the purpose of a sales demonstration is to explain to the customer how a product or service can benefit them. The purpose of the demo is to ensure that customers fully understand how to use a product before committing themselves to buy it.

Also check out: Why invest in interactive product demo?

How To Create a Winning Product Demo?

Providing a product demo is vital to SaaS success. With a demo, potential and current users can explore every aspect of the features on your product, see how they work, and gain relevant information about how they can help achieve their business goals.

Creating a well-designed product demonstration needs meticulous planning, but we know you can handle it!

Here is the 6 step instruction to create a Product demo:

1. Identify the goal 

When you're creating your product demo, you want to understand what kind of impact you want to make on your viewers. 

What action does want them to take after watching your video? 

Common goals include:

• Drive sales
• Grow sales from existing customers 
• Educate your audience 
• Increase brand awareness

Whatever it may be, ensure everyone understands what they're supposed to walk away with after viewing your software demo. 

If the goal is unclear, then there will be a lack of clarity within each stage, and in turn, the user may not meet their expectations with your product.

2. Determine your audience 

If you're introducing new product features to an existing client base or trying to educate first-time customers on what your product offers, you need to understand who your audience is and their needs. 

Having this knowledge will help you craft an engaging demo video right off the bat to make your potential customers feel comfortable handing over some of their hard-earned cash for your products.

3. Decide how you will educate your audience 

Will you tell a story or discuss pain points? Will you use visuals, or will writing suffice? You can explain your features to your users via multiple gateways that include, 

• Interactive product demo: Interactive demos are software demos that allow prospects to interact directly with them, giving them a closer sense of what using your product will be like.
• Product tours: An interactive walkthrough of your product can help your target market understand more about how it works and its many benefits. This method is often used to get leads who are top-of-the-funnel prospects interested in your product.
• Pre-recorded video demo : As the name suggests, sales reps use a pre-recorded video to showcase their product. The goal of the video is to demonstrate the product's value while clearly showing it on the screen. 
• Product presentations: It includes showcasing the product with the old-school method using Powerpoint or Google Slides. 
• Live product demo: It is the simplest way to show your product. A salesperson explains the features of their product to prospects in real-time over a conference call or face-to-face.

Based on your objective, select the best option that suits your needs. But, which is preferable in 2022?

The best performer is an interactive product demo or product tour without any second thought. The reason? Because it allows the users to interact with your product and check whether it suits their needs. 

Thus, if you have a product that caters to your audience's needs, you can taste better conversion rates and have long-term relationships with your customers. 

Recommended: Guide to Product led sales

4. Determine the length 

How much time should your demo take up? A good rule of thumb is that your demo should be between two to five minutes if you plan to do a software demo video. 

And in the case of product tours, five steps would be more than sufficient, as 80% of people skip a tour if it exceeds five steps. 

Thus, keep it simple and actionable by highlighting all the features available. 

5. Define the distribution channel

Once you are ready with your perfect product demo, you can either share them on social media and other platforms or embed them on your website or software. And again, it entirely depends on the objective. 

Here are the tips that aid you in landing up with the perfect distribution channel for your product demo, 

• The best way to make your product visible is to share it on social networks. If it’s a B2B product, you have to select the corresponding social network. The best social networks for B2B marketing are always LinkedIn, Twitter, and YouTube. And don’t forget to link the product demo to the main website. 
• If the product is a live stream, you can share it on Facebook. 
• If you have created your software demo for getting leads, driving traffic from third-party sites would be the best option. 
• If you are going to onboard your new users embedding it on your software is the best option. 
• You can also conduct live webinars. In addition to Q&A sessions, certain webinars may also include extensive demonstrations.

Whatever the case is, Storylane lets you create your interactive product tour and embed/share as per your preference. 

6. Analyze and tweak your demo 

How can you measure the success of your product demo? You can do this by gathering the user behavior with your product demo and tweaking it as per their requirements. 

Based on what your users are doing with your product, Storylane lets you learn and understand their experience as they go through the different features you have developed.

You can then use this information to tweak each user's experience to make them more likely to stay loyal to you over time.

7 Examples of Excellent Product Demo

1. duolingo.

If you have any interest in language learning, you don't need to be told that Duolingo is one of the most popular platforms. 

This enterprise company needs to justify why people should choose it over its competitors and prove that it isn't just hype - or, even better: that it does work!

Learn over 30+ languages for FREE with Duolingo

The demonstration shows an impressive short mini-tour of how things will work if someone starts their learning with Duolingo. This is an ideal way to pull off a demo!

2. Ghostwriter 

Ghostwriter.ai's user onboarding is the easiest thing ever! The platform is so complex, yet the tour makes things look easy. 

With tooltips, a progress bar, and interactive buttons, there's no getting bored of this product tour as you're learning all you need to know about your new software experience. 

On top of that, they have added fun gifs and short copy while its buttons are bold in color - which clearly shows how eye-catching and appealing the walkthrough is!

It's a great example of how you can make your product tour simple yet interactive, turning a complex UI into a cakewalk. 

3. Vieworks

Vieworks has created a well-structured product tour to delight its users when they first land with their accounts. It's the same—old, but with a modern twist. 

They made their tour interactive enough to see all the features without skipping anything with little touches.

This one has a progress bar, highlights essential things on the screen, and combines all these great features with excellent interactivity. 

With the implementation of interactivity and gamification on your software demo, you're sure to see meaningful results that stick with your users as they work through their tasks.

4. TimeSolv 

Some websites have so many features on their pages that users might get confused and even scared. Take the TimeSolv website, for example. It has many buttons with different functions, but there are arrows to show more details. 

TimeSolv uses short lines of text to overcome this issue because it manages to keep the content accessible to read while still trying to explain as much as possible in such little space.

Thus, create small chunks of text for each little usable component on a screen to ensure no question is left unanswered even though you have a complex UI with multiple features.

5. Grove HR

Grove HR uses a highly interactive, inviting, and easy-to-use product tour method: checklist tracking. Moreover, checklists triggered tours that are 21% more likely to be completed, according to the study conducted by Chameleon . 

By guiding the users through a series of quick, easy steps, Grove HR helps their customers complete the onboarding process in an efficient, helpful way and ensures that it's done right!

This way, users are good to go while keeping the flow efficient and straightforward. 

So while crafting your onboarding approach, give clear instructions to users with interactivity that make everything faster and more accessible for everyone involved!

6. Evernote 

Evernote onboarding starts with a micro survey to understand the user's requirements. Based on the user convenience, it starts showing their features one by one. 

To make the user aware of all the features, they are taking the users on a short journey that educates them on how their platform works. 

On top of that, they also use a checklist that makes the user take action and try out the available features. This makes all their users get the most from their platform. 

The best takeaway is to tailor your software demo to push the user to take action rather than just tapping the 'Next Step' button on your product tour. 

Monday's onboarding process is similar to Evernote, which starts with a micro survey. Furthermore, they added a help section with tons of videos to educate users on all the features they offer.

Monday also added its new design elements, such as a progress bar that helps users easily spot the next step they must make while setting up their account.

The takeaway? Make the demo that makes the user discover all the features at their fingertips. You can also use the animated illustrative hotspot and pop-up images to explain how to take action on your platform. 

Find out: How to use product demos to convert users

Top Benefits of Creating an Awesome Product Demo

You can reap multiple benefits when you have a perfect demo with you. A good demo will show your prospects the product's various features and can help you earn more clients and sales. 

Making a demo is tedious, but it is something that you have to do if you want to grow your business.

Here are some of the benefits of making a perfect demo for your product; 

1. Gain their trust

Demo videos are an excellent way to gain potential customers' trust and understanding. Showing the product in action lets the prospect see how it will help achieve their goal, step-by-step! 

The best way to win over new customers is by showing them the quality of your product, which is why 90% of consumers say that product videos are helpful in the decision-making process when it comes time for purchases. 

That's why building credibility is vital when it comes to selling products. People aren't going to buy from someone if they don't believe in the company's ability or intention to fulfill its promise of value. 

And with the product demo, you can show off the product and its features in a way that makes it easy for people to understand why they need it. You can also show them how easily it works or what results they can expect from using your product or service.

2. Convince more people to buy your product

If you know when you're marketing that leads have a specific need that your product can meet, you can clarify how your product meets those needs without being too wordy or lengthy in your descriptions. 

You can convince potential customers to buy your product with a perfectly tailored software demo. Here is how a demo convinces a potential customer, 

• Product demo provides users a first-hand experience of your product, so there is no need to explain how your product works. A good demo will answer common questions, such as “How do I use this?”. So it eliminates the dilemma with their buying decision. 
• As the demo shows how exactly your product works, it creates a sense of trust in your product and increases the chances of conversions.
• It helps people figure out why to invest in your product. The best thing about a demo is that it can be used to reach a wide audience, especially if you are targeting people who are not tech-savvy.
• People see how their problems can be solved with your product and this will encourage them to use it. 

You're not selling to a customer; you're selling your product. You need to explain how it will make their lives easier, what value it can add, and why they need it. And a perfect product demo exactly does the same and bridges the gap between you and your customer.  

3. Combat the concerns of your customers

When you show your software to a potential customer, you are giving them the chance to see it in action. 

They will instantly gain insight into how it works. By showing a potential buyer your product works, you are allowing them to see things on their own terms and not just be fed whatever information happens to catch their eye first. 

A product demo lets them explore how your innovation can be used in their world and how seamlessly it helps them solve their problems, thus allowing them to decide.

Challenges of Product Demo 

A product demo is one of the easiest ways to showcase the value of your product to your prospects. However, creating a demo that ticks is not always easy. Here are some of the most common challenges you will face while building product demos:

1. The war between personalization and scalability

In today’s buying space, a buying group typically involves at least 6 members. These groups include direct users of your product, indirect users of your product and the stakeholders. Trying to impress each of these groups through a single demo is difficult, but you can prepare tailored demos for each of them. And that would mean solution engineers spending more time creating tailored demos. This can be avoided by using a demo automation tool like Storylane, using which you can create personalized interactive demos in less than 5 minutes.

2. Delivering maximum value in minimum time

Going on and on about every feature your product has, is going to bore the prospects to death. The key is to figure out what they want and give them that at the earliest. In other words, don’t make them wait for the best part. Convince them of the difference your product will make in their daily processes and its impact on the company’s revenue early on.

Bring prospects closer to purchase with Storylane 

A great product demo will help you qualify leads and turn prospects into customers by focusing on how the product solves problems as a solution. It helps show them why your product meets their needs instead of bombarding them with reasons to buy that only tangentially pertain to what they need. 

Above all, when you create a personalized product demo, people can connect the dots and see how your product can help them. They don't have to read between the lines or guess what you do. You make it clear with a personalized product demo, which allows people to take action—because they know exactly what to do next.

If you want to create a personalized product demo that makes your product slide onto their pocket, check out Storylane 👇

Using Storylane , it's easy to make a customized product demo that helps people understand how your solution fits into their lives—and why they should take action. Wondering how it helps your business to reap more benefits? Schedule a free demo , and we will take care of all the details of your product demo. What are you waiting for? Get started today!

Q. How do you give a perfect demo?

Here are the steps you should follow to give a perfect product demo:

• Identify the goal - Decide on the actions you want them to take after the demo.
• Determine your audience - Tweak your demo to suit different sets of audiences, like new customers and existing ones. 
• Decide how to educate your audience - Will you tell a story or discuss pain points? Will you use visuals, or will writing suffice?
• Determine the length - What’s the optimal length of a demo? The rule of thumb is to not bore them to death by talking about every feature your product has.
• Define the distribution channel - Are you planning to distribute it through social media or embed it on your website?
• Analyze and tweak your demo - Use demo analytics to track and tweak your demo to better cater to your audience.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."

—CHRIS LANCASTER, SUPPLY CHAIN PROJECT

Similar Posts

5 Proven Ways to Increase Demo Requests

Sales Prospecting vs Lead Generation: Clearing the Confusion

21 Must-Try Sales Prospecting Email Templates

How to Give a Successful Product Demo: A Step-by-Step Guide

You know when you walk into a supermarket, shuffling up and down the aisle, checking off things from your list of groceries, and you come across a table decorated with fiesta memorabilia? The person at the table hands you a tortilla chip with some salsa in a paper cup. You try the salsa, and you like it. You discard the paper cup and leave with two jars of salsa towards the checkout counter.

If you’ve ever been in this scenario or something similar, you just got a product demo. And chances are you enjoyed it.

Simply put, a product demo provides the customer an overview of the product and its values. A brilliant understanding of product demos is very beneficial. It increases customer engagement, boosts sales, and a higher rate of conversions. There are two main types of product demos - 3D product demos and video product demos.

This article will give you a step-by-step guide on how to demo a product and why it's important.

A Step-by-Step Guide on How to Demo a Product

There are many more moving parts in effectively demoing a product than the salsa table at the supermarket. You must consider the ability to translate information precisely and concisely in a simple yet entertaining manner; customers love to be surprised, which builds upon their curiosity and hype, eventually leading to them buying the said product.

1. Understanding Your Product

First things first, you should know everything about your product. This is imperative and a foundation of a successful product demo. This lets you grasp your product's intricacies, functionalities, and purpose. Focus on your product's important details and features that will be valuable to customers. By understanding your product's USPs, you can easily highlight the product's value proposition. Anticipating possible customer questions or concerns allows you to proactively address them during the demo, demonstrating your expertise and building trust with the audience.

Being well-prepared and explaining clearly, you can confidently show how your product helps your customers with their problems and needs.

2. Practice and Rehearsal

When demoing a product, explaining everything about the product with no error rate is essential. Repeating the demo multiple times allows you to become familiar with the content, flow, and timing, reducing the chances of stumbling or forgetting critical points during the presentation. Each practice session presents an opportunity to gain confidence in your delivery, enabling you to engage with the audience. Seeking feedback from colleagues or peers is invaluable as they can offer fresh perspectives and identify areas for improvement that you may have yet to notice. Constructive criticism lets you fine-tune the demo, making it more impactful and polished. Receiving feedback from others helps you gauge the clarity and coherence of your presentation, ensuring that your message is conveyed clearly to the audience.

Accept the feedback, and work on it to further eliminate the points of errors. The more you practice and incorporate feedback, the more self-assured and well-prepared you'll be, making your product demo a compelling and convincing experience for your audience.

3. Know Your Audience

Knowing everything about your product comes with the even more important task of knowing more about your customer base. It is one of the fundamental aspects of a successful product demo.  It involves gaining deep insights into the individuals or groups you will present to and understanding their preferences, pain points, and aspirations. With this knowledge, you can further tailor your product demo to address specific challenges they may be facing, showcasing how your product provides solutions.

Another factor to consider is your audience's technical knowledge or expertise. Some may be well-versed in the subject matter and seek in-depth information, while others may need more familiarity and prefer a more straightforward, non-technical approach. Adapting your presentation style and content to suit their level of understanding ensures that your message resonates effectively. By empathising with your audience and crafting a demo that speaks directly to their needs and aspirations, you create a compelling narrative that captivates their attention and establishes a more robust connection, increasing the likelihood of a successful outcome and conversion.

4. Planning the Demo

Planning every possible step is significant in getting better results on your product demo. Setting clear objectives and goals helps you define the purpose of the demo and what you aim to achieve with it. Whether to showcase specific product features, address customer pain points, or generate leads, having well-defined goals keeps your presentation focused and impactful. Developing a structured script or outline provides a roadmap for the demo, ensuring that you cover all essential points in a logical sequence. It helps you maintain a smooth flow throughout the presentation, preventing confusion or disorganisation. Determining the optimal duration and format is crucial in catering to your audience's preferences and needs. A live demo allows for real-time interactions, while a pre-recorded session offers the advantage of precision and editing. Interactive presentations engage the audience actively, making them feel more involved.

While planning, consider your audience's time constraints and attention spans to strike the right balance between delivering comprehensive information and keeping them engaged.

5. Capturing Attention and Building Rapport

A memorable and impactful product demo must capture attention and build rapport. To hook the audience from the start, craft an engaging introduction that sparks curiosity and relevance to their interests or pain points. An attention-grabbing statement, a thought-provoking question, or a compelling statistic can be effective hooks. Connecting with the audience involves weaving relatable stories or examples into your presentation.

Visual aids, such as well-designed slides or informative videos, enhance audience understanding and engagement. They help illustrate complex concepts, showcase product features, and break the monotony of a purely verbal presentation, keeping the audience attentive and interested throughout the demo.

6. The Actual Demo

The actual product demo is the moment to captivate your audience and showcase the actual value of your offering. Begin by providing a concise yet compelling overview of the product's purpose and its benefits to the users. Communicate how it addresses a specific problem or fulfils a particular need in the market.

As you demonstrate each key feature, focus on explaining its value practically. Show the audience how the feature enhances their experience, streamlines their processes, or solves their pain points. Highlight the unique selling points that set your product apart from competitors, illustrating why it is the superior choice.

Throughout the demo, ensure a seamless flow between each feature, emphasising how they work together to create a cohesive and powerful solution. By presenting a comprehensive view of the product's capabilities and benefits, you create a compelling narrative that resonates with the audience and increases their understanding of your product's value.

For example, Amazon created a product video demo for their 3rd generation Echo Dot line of their personal assistant, Alexa, speakers. They wanted to introduce the speakers, and to do so effectively, and they went to uncover the five things that Alexa can do. Now, we all know Alexa can do a lot more than just five things, but their take was to condense the message to a couple of known factors that the customers would like to know in the introductory part. The video covers a lot of information in just 3 minutes but only tries to cover some of the product's features since it's an introductory demo. They know the video's purpose: to give an overview of the product.

They focus on providing a simple and basic introduction without overwhelming the viewers with too much detail. This, in turn, leads to the customers going through their official YouTube page to get more information on specific features. By condensing their message, they got more time to create follow-up videos on the other features.

7. Addressing Questions and Concerns

Plan your demo in such a way that you can get to address the questions only at the end. Addressing questions and concerns during the product demo is essential for engaging the audience and gaining their trust. Encourage audience participation by making it easy for them to ask questions and share their thoughts. This helps keep them attentive and lets you understand their level of interest and understanding. When questions arise, provide clear and concise answers backed by evidence or data when relevant to add credibility to your responses.

Confidently handling questions shows that you know your stuff and that the product is valuable. Resolving concerns proves that you genuinely care about their needs and can offer necessary solutions. Creating an interactive environment and being prepared to address questions and problems makes the demo more enjoyable for the audience and increases their chances of being interested in your product and purchasing.

8. Closing the Demo

On average, most people are attentive during the ending part of the demo rather than in the middle. This is why closing on a good note reinforces your message. Summarise the key points and benefits highlighted during the presentation, recapping the product's value and how it meets the audience's needs. Provide a clear call to action, guiding them to sign up for a trial, contact sales, or purchase. Express genuine gratitude for their time and attention, showing appreciation for their engagement and interest in the product. This final impression leaves a lasting positive impact, encouraging the audience to take action and further explore the product's offerings.

9. Follow-Up and Evaluation

You aren’t done with your product demo even after you finish your demo. It's important to follow up with the audience by emailing them with more information and resources to help them decide. Asking for feedback is also important to know if they liked the demo and what can be improved. By listening to their feedback, we can determine what worked well and what needs to be improved. Evaluating the demo helps us see how it impacted the audience and if we achieved our goals. Using this feedback, we can improve future demos to make them more exciting and convincing for potential customers.

Following these steps will help you make an excellent demo that will cater to your audience and bring in the necessary conversion rates you desire.

How NOT to Spoil Your Demo

Consider the following points before you start presenting a product demo.

1. Excessive Technical Details

Avoid using too many technical words or complicated explanations that might confuse the audience when showing your product. Instead, focus on the main features and how they benefit the audience. Adjust the level of technical information based on what the audience can understand easily. Keep it clear and straightforward to ensure everyone can follow along and understand the value of your product.

2. Being Unprepared

Prepare well for the demo to avoid being disorganised, forgetting important points, or stumbling during the presentation. Create a clear and organised script or outline to guide you through the demo smoothly. Practice the demo multiple times to become more confident and deliver it without problems. Being prepared helps you give a polished and valuable demo.

3. Focus on Benefits

When you talk about your product, don't just list its features. Make sure to explain how those features will directly help the customer. Show them the benefits they will get from using your product and how it solves their specific problems or meets their needs. Connect the features to the value it brings to them, so they can see why it's valuable for them.

4. Ignoring the Customers

Neglecting to engage the audience during the demo can lead to disinterest or distraction.  Make it interactive by encouraging them to participate. Invite questions, address their concerns, and ask for feedback throughout the presentation. When the audience is engaged, they stay focused and interested in what you're showing them.

5. Lack of Adaptability

Remember, every audience is different, with their own needs and interests. Avoid giving the same demo to everyone. Customise your presentation to match what each group wants and cares about. Adapting to their specific interests will make your demo more relevant and substantially impact them.

Final Thoughts

Product demonstrations are essential for influencing customer decisions and satisfaction. Following the techniques in this guide can improve your demos and achieve great results. Understand your product well, including its key features and benefits. Be ready to answer customer questions and build trust with your expertise. Practice and seek feedback to make your demos smooth and impactful. Tailor your presentation to match your audience's interests and knowledge. Plan your demo carefully with clear goals, engaging stories, and step-by-step explanations. Connect the product's features to how it helps customers. Address questions and concerns during the demo to keep the audience entertained. End with a strong closing, restating the key points and encouraging action. Lastly, follow up and seek feedback to refine your demos and create meaningful connections with potential buyers. This can boost sales satisfaction and lead to loyal customers for your business.

Looking for an effective tool that lets you showcase your product demo how you want to? Look no further; trust us to curate an effective and efficient 3D product demo for you. Contact us today !

What are the steps of a product demo?

The steps of a demo are: Understand the product, plan the presentation, engage the audience, demonstrate the product, address questions, and close with a call to action.

What is an example of a product demonstration?

An example of a product demonstration is a tech company showcasing the features of a new smartphone model to potential customers.

What are the four basic rules for demonstrating a product to a customer?

The four basic rules for demonstrating a product to a customer are: Keep it simple, focus on benefits, engage the customer, and address objections.

How do you structure a good demo?

To structure a good demo, start with an engaging introduction, demonstrate features with benefits, provide real-life examples, and end with a clear call to action.

• 3D Solutions
• Case Studies
• Industry Trends

Get in touch!

Subscribe Newsletter

Your email address will not be published.

Recommended

Industry Trends | 16 Nov, 2023 | 9 min read

What is Guided Selling? The Ultimate Guide

In today's competitive marketplace, businesses face an array of challenges within their sales processes – from the initial stages of lead generation, where inefficiencies lead to missing out on promising prospects, to nurturing these leads into loyal customers. Complicating matters further, the relentless surge of new technologies continues to reshape consumer preferences. It requires constant adaptation and innovation within sales strategies. This environment demands a smart and meticulous app

Industry Trends | 20 Feb, 2024 | 6 min read

MedTech Industry Stats you need to know in 2024

The MedTech industry of 2024 will be characterized by the widespread integration of generative AI, streamlining of processes, and improving product designs. Inflation concerns loom, impacting costs, while geopolitical tensions cause disruptions in global supply chain lines. The industry anticipates enhanced customer experiences through digital innovation, yet a complete adoption of hybrid sales models remains incomplete. Furthermore, Environmental, Social, and Governance (ESG) considerations gai

Industry Trends | 15 Feb, 2024 | 9 min read

MedTech Industry Trends to Look Out For in 2024

In 2022, more than USD 42 Billion was invested in patient-centred MedTech innovation and R&D. In the last thirty years the MedTech sector has surpassed the performance of the S&P index, demonstrating the growing interest of various stakeholders in this industry. However, MedTech industry trends in 2024 appear to be shifting the other way. Data from the last five years seems to suggest that growth expectations are plateauing, with McKinsey citing reasons ranging from “the burden of scale” to “the

Exhibit 360 is a solutions platform by Blues N Coppers . Exhibit 360 offers endless possibilities for brands to create interactive experiences for their customers and enable sales right from the web browser.

Our Solutions

Terms of Use

©2024 Exhibit 360 by Blues N Coppers Events Pvt. Ltd. GST No. 27AAECB9379A1ZL, Made in India (IN)

How to Deliver the Perfect Product Demo

Updated: December 02, 2021

Published: April 30, 2019

Would you ever buy a product without understanding its purpose or its capabilities?

I'm guessing your answer to this question is a ' no '.

Whether you're purchasing a new television for your apartment or buying a new CRM software for your company, it's imperative to know exactly what you're getting in return for your money.

Online research is a great place to start. But, there's a difference between looking at a page of specs and seeing the product in action. This is where a product demo can fill in the gaps.

What is a product demo?

A product demo is a demonstration of how a product or software works. It's used by salespeople to introduce a product, its functionalities, and its value to potential customers.

The product demo is different from a technical demo . A product demo is used to provide an overview of the product and the value it provides. On the other hand, a technical demo is more interactive and allows the prospect to gets to experience the product or software in a demo or sandbox setting.

Why's a product demo important? It gets the prospect excited about your product. The demo will give them an overview of your solution. Plus, it tells them how they can apply specific features to address their business needs and goals.

Software Demo Tips

• Prepare in advance.
• Set an agenda.
• Include time for initial questions.
• Describe the value propositions.
• Communicate the next steps.

1. Prepare in advance.

Before the product demo, you should know who you're meeting with. You'll want to craft your demo to cater to the specific audience you're addressing. To do this, you should understand your prospect's:

Identify who from the prospect's company will be participating in the product demo and what role they'll play in the decision-making process. How can your demonstration address the questions they might have?

Additionally, you should identify 2-3 value propositions for the prospect. Identify how your product or solution addresses their priorities and helps them reach their goals. These are a few things to consider that will help you prepare the demo and set an agenda.

2. Set an agenda.

Let them know the structure of your presentation. The agenda can be sent in an email to all the demo participants before the meeting.

Hello [Prospect Name],

Thank you for agreeing to meet with me. I'm looking forward to meeting with you on Monday, April 15th, from 2:00 to 2:30 PM for a demonstration of [your product]. Here's what we'll be covering during the 30 minutes that we have.

• Introductions and initial questions (5 minutes)
• Product introduction (5 minutes)
• Product specifics and application (10 minutes)
• Q&A and wrap-up (10 minutes)

Please let me know if you have any questions I can address in the meantime.

Kind regards,

[Your Name]

Don't forget to include the amount of time you expect to spend on each section of the demonstration. The last thing you want the prospect to think is that their time is being wasted. Make the most of the short amount of time you have, and ensure the demo caters to the prospects' needs.

3. Include time for initial questions.

Use the first few minutes of your demonstration to ask if the prospect has any questions about how the demo will be run. Then ask some questions of your own.

• "I understand that your goals are X, Y, and Z. Is my understanding correct?"
• "You're facing X challenge with your current software provider. Do you plan to address this challenge the new software you choose?"
• "What's the selection criteria for the next software/solution you choose?"

Asking questions like these will help you identify if there's anything you missed in your research. You'll address the prospect's questions throughout the demonstration and you might even be able to identify another value proposition.

4. Describe the value propositions.

Once you provide a broad overview of the product, dive into the value adds the prospect will see from using the product. This is where you can address the goals and challenges they're facing, and dig into the specific tools, features, and functions that apply to them.

For example, you could say, "You mentioned that X was a priority. Here's how Y tool/functionality can help you address this and impact Z result/metric." Then explain in further detail the value the specific functionality will provide to the prospect.

5. Communicate the next steps.

At the end of your product demo, include some time for any last minute questions the prospect might have. If there's something you aren't able to cover during the demonstration, send a recap email to set up another meeting. And include details about what you covered during the meeting to ensure you're both on the same page.

Hi [Prospect Name],

Thanks for exploring a potential partnership today. It seems like [product name] is a good fit for [you/your team], especially in these areas:

[Feature #1]: Will allow you to [accomplish X goal]

[Feature #2]: Will help you [with Y challenge]

[Feature #3]: Will mitigate [Z issue]

You mentioned you’ll need to run this by [other stakeholders’ names, decision maker’s name], so I’m attaching two resources: [Helpful product resource] and [helpful product resource].

The next step is [action item]. Please let me know if you have any questions. If not, I’ll talk to you on [date/time].

Best Product Demos

Here are a few of the best product demo videos. They're standard demos whose style can easily be used for your demo presentation and customized for individual prospects. Use them as inspiration to create a product demo of your own.

This isn't your typical product demonstration deck or video. Slack created a landing page, similar to a timeline, that reveals more product features and video demonstrations as you scroll. It walks you step-by-step through the tool and its key features. See the product demo for yourself here .

2. SurveyMonkey

SurveyMonkey's demo is short and sweet. It gets straight to the point and uses animation to demonstrate the primary features and functionalities of the survey tool.

3. Owl Labs

Rather than demonstrating software, this product demo introduces the features of a physical product. It captures viewers' attention by using storytelling to introduce a real-life application of the device.

This product demo shows how Make lets you build and automate simple and complex workflows using a simple, visual interface.

Databox starts the demo by introducing the challenges their customers face before adopting their solution. Using a voiceover, the video provides an overview of how the product works. It breaks down the demo into different sections so you can easily skip to the product features that are important to the prospect you're working with.

Don't forget to share this post!

Pro Tactics For Mastering Every Type of Sales Deal

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

Demo Presentation Template

Captivate your audience by delivering a professional product demonstration. Show customers or investors how your product or service will benefit them.

Trusted by 65M+ users and leading companies

About the Demo Presentation Template  

This Demo Presentation Template helps you get your flow of ideas across easily and professionally. With this template, you can show potential and existing customers what your product or service can do.

When you have a visual presentation showing how your product works, customers can better understand how it solves their pain points. Use a demo presentation to enhance your sales presentation and stimulate interest in your product.

What’s a demo presentation?

A demo presentation is a meeting between your business and a client (or potential client) in which you showcase and present a product or service. It typically includes a full run-down of the product’s key selling points, uses, target audience , and other relevant features. 

The aim of a product demo is to demonstrate your product’s selling power and hopefully win over the client in question with a deal. It’s all about showing your product in the best possible light and answering any questions the client may have. 

An amazing demo presentation should inform, enlighten, and excite your client. 

While it’s important to be vocal about your product’s highlights and potential, a big part of any product demonstration should include a fair degree of listening. The essence of a demo presentation is to bring life to your business’ product or service and inspire clients to take action. 

What should a demo presentation include?

Miro is the perfect online presentation creator . When putting together a demo presentation, the following several boxes need to be ticked: 

Excellent product/services knowledge

If you don’t know your product inside and out, clients will be able to tell, and they’ll be put off as a result. Make sure to conduct a thorough analysis of your product well before the presentation starts. You need to be able to clearly communicate the product’s attributes and confidently answer any questions.

Real-life examples and scenarios

Clients will gain a much stronger impression of your product if they feel they can apply it to their own lives or businesses. Providing real-life examples of how they can benefit from your product is a crucial aspect of any demo or prototype presentation.

Effective visual aids

Make it even easier for clients to fall in love with your product by providing effective, well-designed visual aids. From infographics and images to demo videos, visual aids can make your presentation more impactful and increase the client’s likelihood of conversion. 

When to use a demo presentation

A demo presentation is helpful for connecting with clients. Just about every product and service can benefit from a strong presentation, such as: 

A sprint demo presentation. Within the Scrum framework , a demo presentation comes at the end of a sprint. Sprint demos are needed to showcase progress and project status to stakeholders who are invested in the outcome.

An app demo presentation. This type of presentation is especially useful if you’re trying to find investors for the development of an app. It sheds light on the potential app’s revenue and social impact.

A prototype presentation. A prototype presentation is also useful for gaining support from investors for a still-developing product. By presenting a prototype, you can summarize the problems your product is trying to solve and improve investors’ overall understanding of your product.

How to use the Demo Presentation Template  

If you’ve never created a demo presentation before, using a template can be tremendously helpful. Follow these simple instructions to make the most out of Miro’s Demo Presentation Template: 

Step 1: Fill in your template

You’ll need to fill in your template with information for each slide. You might include the following information in your slide deck:

the product’s identity

the target market

the revenue potential

key selling points 

potential risks along the way 

Step 2: Edit and customize 

Whether you’re creating an app demo or prototype presentation, this customizable template can suit your needs. Edit, refine, and polish the order, layout, visuals, and structure of your Demo Presentation Template to suit your business and what it offers. 

Step 3: Brainstorm ideas and collaborate

With Miro’s presentation mode , you can preview your entire presentation as a team. With an easy-to-navigate structure and flexible framework, your demo presentation plan can evolve and be improved with ease. When you’re ready for your final presentation, simply select this mode and use the forward and back arrows to move smoothly through your presentation.

Tips for a great demo presentation

Whether you’re delivering a sprint demo presentation, an app demo presentation, or a prototype presentation, here are a few helpful tips to bear in mind: 

Know your product well. Uncertainty and lack of knowledge aren’t going to win over clients. You want to demonstrate confidence, diligence, and professionalism. Make sure to do your research well and have answers prepped for questions you might be asked.

Have a clear intro, middle, and conclusion. Using a storyteller structure in your presentation can make it more digestible to clients. Use visuals and clear communication to break down your product’s features into distinctive, cohesive sections.

Listen well. Even though this presentation is about your product, it’s important to leave some room for others to speak. This will make the presentation more conversational and allow clients to flesh out your product from their perspectives.

Don’t be distracted. When delivering a professional demo presentation, you want to emulate reliability, uniformity, and expertise. Maintain strong eye contact and stay focused on the presentation’s goals. Make sure your connection is strong, especially if the presentation is virtual .

How do you start a demo presentation?

Your demo presentation should start with a brief description of its agenda. Then, dive into your intro, work your way into the main points, and end with a conclusion or call to action. An open Q&A session can be held at the end.

How do you prepare for a demo?

Prepare for your demo with lots of research on your product/service and the clients you will be presenting it to. The more you know about these things, the more influential your presentation will be.

What makes a good demo presentation?

An effective demo presentation should include relevant and accurate information about your product. The presenter should have great communication skills and use strong visual aids. Your demo presentation should have a clear structure and logical flow — which you can get using this Demo Presentation Template.

Get started with this template right now.

Proposal Template

Works best for:.

Presentations, Strategic Planning

Create the perfect proposal presentation for your prospects with the Business Proposal Presentation Template. Plan, structure, and deliver all the key information in a professional and visually-appealing presentation.

Storyboard Presentation Template

Presentations, Design Thinking

Use this Storyboard Presentation Template to visualize the structure, content, and flow of your presentation. Make sure that your presentation covers all the key points and hits the mark.

Pitch Deck Template

Presentations, Meetings

Stand out and leave a lasting impression with the Pitch Deck Template. Make people care about your idea and gain supporters everywhere.

Rebranding Presentation

Presentations, UX Design

Out with the old, in with the new! Showcase your brand’s newly revised strategy with this dynamic Rebranding Presentation Template.

Logo Presentation Template

Make your logo ideas shine with the Logo Presentation Template. Use it to deliver logo designs, explain the thought process behind them, and show how they work in various contexts.

QBR Presentation Template

Use Miro’s QBR Presentation Template to give clients an overview of their business performance and show where you can add more value. Review your successes over the past 90 days and create a plan of action for the next quarter.

15 inspiring product demo video examples to help you drive results

What type of content do you primarily create?

When you’re selling a product online, static images and text only go so far. 

Interested shoppers can’t hold your products in their hands, but a product demonstration video offers the next best thing.

Also known as promo videos , these videos can highlight a product’s features, explain how they solve relevant problems, explore what life could be like with the product, and stress the challenges people face without it.

There’s more than one way to make this video content part of your product marketing strategy. Here are 15 product demo video examples you can learn from, and tips on how to create your own.

How to make a product demo video

Before we get to the examples, let’s quickly go over the steps to create a product demo :

• Define your audience. Think about your target audience’s frustrations, motivations, and favorite video platforms. For example, if you’re selling running shoes to a Gen Z audience, a short-form TikTok video might be the best format for a product demonstration.
• Set clear objectives. Every product demo aims to drive sales, but it can also meet other objectives like educating customers or creating brand awareness. 
• Create a script and storyboard. Storyboarding is a key part of any video production process because it keeps your video focused. Plan out each scene and write an accompanying script to talk viewers through how your product solves their problem. If you use Descript, you can script and storyboard in the same place you record and edit your video. 
• Choose a format and length. Consider how your target audience consumes content. If they prefer short-form videos, create sub-60 second vertical videos for Instagram Reels or TikTok. If they have time to invest in lengthier content, create longer landscape videos for YouTube and your website. 
• Create a shooting setup. You don’t need a fancy studio to record a product demo video. You can film professional videos at home with your smartphone camera, its built-in microphone, and natural light. Video editing can do a lot of the heavy lifting. 
• Record your product demo. Hit the record button and start filming your product demonstration. Give a 360-view of your product and show off its best features. Either record yourself throughout the video or add a voiceover after. 
• Edit your video. Make your product demo video more professional with an editing tool like Descript. It lets you edit videos like a text doc, and you can also remove filler words in one click, enhance speaker audio with AI, record your screen, and more in one video editing platform. 

15 of the best product demo video examples

• Sierra Design

1. Slack promotes Canvas as a product, not a feature

If you’re creating a product demonstration video for a software company, you can focus on a single key feature instead of covering everything your app does in one video. 

Communications platform Slack takes this approach by marketing each feature like a product. Instead of telling users everything they can do with its software, Slack singles out Canvas and the main problem it solves: sharing and organizing knowledge in a crowded workplace messaging app. 

2. WHOOP partners with creators to demo its watches

Sometimes the best product demonstration videos don’t feel like ads. WHOOP, for example, uses a TikTok-style video produced by a creator to showcase its stress-monitoring watch in action.

The watch isn’t the protagonist of the video. The story centers on the creator who uses her watch to monitor her stress as she watches the Women’s World Cup. The video subtly shows how WHOOP watches work, the different color bands available, and what its reported stress levels actually mean. 

3. Nespresso gives a visual tour of the Aeroccino Plus

Nespresso creates product demos for each of its coffee machines. But instead of diving right in with feature explanations, there’s a five-second introduction that uses video editing techniques—like slow motion and zoom—to build up to the demo you’re about to watch. 

Nespresso is positioned as a luxury brand, and it communicates the same brand values in its video. There’s no talking head or voiceover, just a smartly dressed coffee connoisseur showing you how to make coffee with its machine.

4. Apple shows off the AirPods Pro by visualizing sound 

Apple’s creative team regularly produces incredible product demonstrations for new items. Take this product launch video for the new AirPods Pro. Switching between close-ups of the earbuds and subtitles to highlight its best features, there’s an exciting background track and accompanying sound effects to keep the viewer’s attention.

To echo Apple’s creativity, the product demo video also showcases a dancer using the AirPods. These elements come together to create a short, simple advertisement that makes people want the product even more.

5. Rhode Skin is used in Hailey Bieber’s skincare routine

Rhode Skin is a skincare brand founded by celebrity Hailey Bieber. Instead of the traditional product demo format where the product is in the foreground, Hailey published a YouTube video walking potential customers through her skincare routine using her own Rhode Skin products.

This type of explainer video is often more impactful because viewers can connect with the founder—in this case, a celebrity they already know and trust. Plus, when people can see a real-life application of a skincare product, they can answer their own question of whether it’ll work on their skin.

6. YETI shows instead of tells with lifestyle videos

YETI is no stranger to video marketing . Its YouTube channel is home to full-length documentary videos to showcase its connection with an outdoor lifestyle. Mixed among those videos are short-form product demonstrations, like the one for its M30 Cooler. 

This product demo video example doesn’t explicitly tell you about the cooler’s features—instead it shows you how the product works through real life moments. Viewers see a 15-second video of a sea diver heading out on their boat and jumping into the sea. When they get back on board, they pull a canned drink from the YETI cooler that has kept their beverages ice cold. 

7. Sierra Designs overlays lifestyle footage with feature specs

Like the last product demonstration video example, Sierra Designs sells their products as part of a lifestyle. We see two people heading up a mountain carrying the brand’s hiking backpack. That’s interrupted by B-roll footage of a close-up of two different bag sizes, with the product’s unique selling points appearing at certain points of the video. 

Sierra Designs also uses subtitles instead of voiceovers. Viewers can listen to a light, upbeat background track and focus the rest of their attention on the story being told in this product demonstration video.

Tip: Take the same approach with your product demonstration video by leaning on Descript’s built-in library of royalty-free music and sound effects .

8. HelloFresh uses animation to explain how its service works

HelloFresh is a meal delivery service that uses an animated product demo video to show how its service works. It addresses the pain points of its ideal customers within the first 15 seconds, promising people they “don’t need to worry about meal times” when signing up for a subscription. 

What’s also interesting about this video is that it’s optimized to reach people on YouTube who are searching for terms like “food delivery subscription” or “fresh meals.” When a new customer finds HelloFresh through this video, they’re primed on exactly how its subscription model works and can address any objections they have about joining. 

9. Mixpanel turns a screen recording into an in-depth product tour

Mixpanel is a business analytics tool that uploaded a product demonstration video to YouTube. At over 11 minutes, it’s longer than the other examples, but is broken down into sections through YouTube chapters (insights, charts, segmentation, etc.) to help people navigate to the feature they’re interested in. 

The software demo video also uses screen recording to walk through the dashboard. This helps people visualize their own data inside the software, and can make the interface feel less overwhelming to new customers once they sign up.

10. IKEA Place uses first-person camera to simulate the app

IKEA is a brand known for its experiential retail experiences. In-store shoppers see entire room setups furnished with IKEA products. As a way to give online shoppers the same experience, the brand launched its own augmented reality app to let you see products in your own home using your smartphone camera.

Its live action video uses the holiday season to showcase how the app works. We see four people choosing where to place an IKEA tree in their home. In the final scene, the 3D model becomes a real tree as several more trees pop up to show off the rest of the product collection.

11. Duolingo enlists its mascot show you around the product

Duolingo is a language-learning app that created an animated video to demonstrate how the app works. Against funky background music, viewers see the brand mascot—a green owl—jumping around the screen and using its most popular features.

12. HOKA combines different video styles to show off its sneakers

Storytelling is a great video marketing technique for engaging viewers. Sneaker brand HOKA takes this approach with its product demo video. It starts by showing two people racing across a city, interrupted with 360-view footage of its new Mach X sneakers. 

Around 17 seconds in, triathlete Sunny Margerum (a credible spokesperson for HOKA’s target audience) starts talking about the sneakers. There are several jump cuts to keep the viewer engaged—including a close-up of the sneakers, a breakdown of its materials, and someone tying their shoelaces on a running track. 

13. Headspace brings the ambiance of the app to its product video    

Headspace is a meditation app that helps people feel more calm and relaxed, so it’s no surprise that its animated product demo video has the same ambiance. The voiceover artist has a calm and soothing voice that’s overlaid onto relaxing background music. 

Headspace also anticipates any doubts and hesitations by addressing them in the video. If a viewer wants to join but thinks they won’t have time to mediate, the product demonstration highlights their “three-minute sessions for when you’re short on time.”

14. Pipedrive shows what happens on screen and behind the screen

Pipedrive is a customer relationship management (CRM) platform for businesses. It’s packed with features, but this product demo video example prioritizes the most impactful ones.

Screen recordings make up the bulk of this video to show the software in action while mixing in live footage of the people behind the tech. A salesperson talks over the recording to explain what they’re demonstrating, the benefits of using Pipedrive, and how customers can extract more value from their own CRM dashboard.

15. Descript embraces YouTube to demo features made for YouTubers

Sure, this is biased. But at least we put ourselves last. Descript has a large collection of YouTube videos that act as both product tutorials and demos for different features in our video editing software.

The example here covers Regenerate : a tool that lets you make those awkward speaker audio cuts sound smooth and liven up voices through the magic of AI.

The introduction covers why Regenerate exists. Then our host Ramdy offers screen recorded tutorials on how to use Regenerate in ways that resonate with YouTubers.

What makes a great product demo video?

As these product demonstration examples show, there are a lot of ways to show off a product or service. But there are key concepts they all use to capture a viewer’s attention and convince them to buy.

You can create a product demo video that does the same by ensuring it checks the following boxes:

• Clear product presentation. The goal of a product demo is to show your product in the best light. Make that possible by putting it front and center, using different camera angles and shots to replicate the experience someone would have interacting with your product in person.
• Emotional appeal. People buy things they’re emotionally connected to . Use your product demo as an opportunity to connect with your viewer and evoke emotion—whether it’s happiness, frustration, or motivation. Bonus points if you can position your product as the solution to a negative emotion.
• Professional production quality. From audio improvements to fancy transitions, the right video editor can turn even screen recordings and iPhone footage into an impressive product demo video.
• Call to action. Don’t assume people who watch your product demonstration will immediately visit your website and buy on their own. Ask them to do so with a call to action that includes a strong verb like “go,” “try,” or “buy.”

Script, storyboard, record, and edit product demos in Descript

As these product demonstration video examples illustrate, the editing process can turn even simple screen recordings into professional video productions.

Descript is a video and audio editing software anyone can use to create product demo videos with features like:

• Professional voiceovers using Studio Sound to enhance speaker audio with AI
• Voice cloning and a roster of stock AI voices for narrating your videos or making changes to speaker audio without rerecording
• Automatic filler word removal that identifies words like “um” and “like” 
• Screen recording functionality to film your screen, camera, and mic 

Sign up for free and start creating your product demo video today.

Product demo video examples FAQ

What should be in a product demo video.

A great product demo video showcases your best product features, use cases, pricing, and the challenges it solves for your target audience. 

How to make a good demo video?

• Determine your target audience
• Set clear objectives
• Create a script and storyboard
• Choose a format and length
• Create a shooting set up
• Record your product demo
• Edit your video with Descript 

How long should a product demo video be?

This depends on the platform you’ll be publishing it on. Social media demo videos should be short-form and grab attention fast, whereas product demo videos published on your website or YouTube can be several minutes long.

What is the difference between brand video and product video?

A brand video talks about a company’s values, products, or services. A product video , however, focuses on a single product. It covers the product’s best features and use cases.

Related articles

Featured articles:

Articles you might find interesting

Product Updates

Descript 3.6 new features: Remote recording, folders, and more

Descript 3.6 is here and ready for download, and we’ve got some exciting new features to show off.

5 ways to use YouTube search trends for your next video idea

By learning to identify trending topics on YouTube, you can plan your content in a way that responds to what your audience wants while staying true to your channel’s unique point of view.

Introducing Descript Podcast Studio & Overdub

Today we’re releasing the version of Descript we’ve dreamed of since conceiving of the company: a full multitrack podcast production studio.

Make Overdub’s Speech Synthesis Even Better With These Tips

Last week, we launched Overdub, an AI voice generator that allows you to create a realistic clone of your own voice. To help you make the most of the software, we’re offering some tips to ensure a production-ready Overdub voice, with crisp fidelity, realistic intonation, and natural expressiveness.

Marketing Strategy and Planning: Learn How to Promote and Grow Your Business

What is a marketing strategy plan, and how do you make one? We’ll go through all the basics right here and cover a few key terms.

TikTok for podcasters: Ideas and inspiration

If you’re a creator seeking a bigger audience, you need to be on TikTok. Here's some advice to help you understand what works on the platform.

Join millions of creators who already have a head start.

Get free recording and editing tips, and resources delivered to your inbox.

Related articles:

Share this article

How to do a great product demo

Lucid Content

Reading time: about 8 min

Now that you’ve invested valuable time and resources into vetting, engaging, and building a relationship with your potential customer, the time has come to seal the deal with a powerful product demo. 

Though the prospect of a convincing product demo might be intimidating, it’s actually a prime opportunity to demonstrate how your product specifically addresses your customer’s needs and facilitates their goals. If done correctly, your product demos can combat any product-related concerns your customer might have, provide proof of your product’s effectiveness, and solidify your customer’s interest in your product. 

Here’s how to get it done.

Objectives of a product demonstration

If the discovery call was your opportunity to diagnose your prospective buyer’s pain points, the demo is your chance to prescribe impactful solutions. Avoid the urge to make the demo a standardized showcase of your product’s best features. Show you really listened to and understand your buyer’s problems by personalizing each pitch to highlight the functionality that will impact them the most.  

While the strategy for executing the demo will vary based on your product or service, there are a few common objectives to keep in mind at this stage. By the end of the demo, you want to walk away having achieved the following: 

1. A clearer picture of their internal decision-making process

The demo is an opportunity to navigate the buyer’s organization. The demo process should allow reps to identify the key stakeholders and decision-makers, the criteria they require for making their decision, their desired timeline, and your champions and blockers. 

Understanding the relationships and influences at play will be vital to closing the deal. Remind reps to update their account map at this time, as visualizing the health of the deal after this milestone will help ensure you make the right steps going forward.  

Learn more about account mapping—and show sales reps how to deliver the prospect information you need.

2. A budding relationship with your buyer

The demo is the best time to verify that you truly understand the pain points you identified in the discovery process and have found a way that your product can solve those issues. Your buyer needs to feel heard, understood, and validated. The demo is an opportunity to build trust, which will be necessary to win the account. Again, the decision to buy is often emotional, and having a good relationship with your buyer is a key element of providing a good buyer experience.  

3. Introduction to customer success

Having CS sit in on the demo allows them to start building those important relationships with stakeholders and hear firsthand about the buyer’s pain points and goals, helping them to get up to speed much faster. It will also help CS better customize the onboarding and training process if they get an early understanding of how the product will be used.

Tips to help you pull off the perfect product demo

Product demos require a unique demonstration of product knowledge, salesmanship, and relationship-building, all within a limited amount of time. Demos also have the added risk of a technical glitch, customer disinterest, and other complications that can derail your presentation.

To make the most of this all-important opportunity to showcase your product and connect with your potential buyer, we’ve compiled a few tips to help you make your product demonstration as effective as possible.

1. Know as much about your customer as you do about your product

Knowing your product inside and out is only half the battle. Tools like a thorough, updated account map can give your sales engineer an idea of where your buyer is coming from and where they hope to end up. It can also provide valuable information regarding who will be present at your product demo and what role they play in the decision-making process. 

Before your demo, make sure you have a basic knowledge of the following:

• Your audience: Research their role in the organization, their decision-making authority, and their interactions with your team thus far. An account map can help you discover most of this information, but you can also look at about pages, published writing, and other resources for additional insights.
• Their customers: Reading testimonials from their customers, case studies, and more can help you identify what their customer is looking for, what pain points they might experience in their relationship, and how your product can address both.
• Their partners: Find out who your client is working with and what kind of solutions will add value to their partnership or make them more efficient. 

2. Ask, then tell 

What’s the best way to know what your customer is looking for out of a solution? Ask them yourself.

Many sales reps and engineers make the mistake of thinking that their research or account map acts as a replacement for getting information directly from their client. With a few key questions, you can immediately discern where to take your product demos—what features to highlight, what solutions will have the greatest value for your customer, and what pain points to address along the way.

Some basic questions can include:

• I understand your goal is to X. Is that correct?
• How do you hope this solution will help you achieve your objectives of X, Y, and Z?
• What do you like/dislike most about your current approach?
• What are the selection criteria for the next solution you’ll be implementing?

In addition to gaining useful information from your client, questions serve to convey the simple yet effective message that you care about addressing your client’s needs and helping them achieve their goals. Demonstrating your ability to listen to a concern or need and address it with a potential solution can build a foundation of trust between you and your client that goes beyond simply trying to sell them a product. 

3. Customize your demo to tell your customer’s story

Demonstrating how your product works won’t do you any good if you can’t demonstrate how it works for your client.

Rather than delivering a rote presentation about your product’s features and benefits, focus on tying each feature or solution directly to your customer’s pain points, needs, or goals. This is where your initial questioning can help you customize your demo to suit your client’s requirements. 

For example, instead of a rehearsed spiel about feature X, try phrasing your selling point like this:

“You mentioned that Y was a particular pain point within your organization. Here’s how feature X can help you successfully eradicate this pain point and improve metric Z in the process.”

If you’re not actively proving how your product is an integral part of your customer’s story, you’re leaving your customer the task of discerning how your product is more or less valuable than your competitors. Use your demo to paint a picture of life with your product, and make sure it points to your product as an invaluable solution that facilitates your customer’s goals.

Take your product demo a step further by adding the interactive value of a technical demo. A brief technical demo can allow your customer to experience the product for themselves and ask more in-depth questions about product functionality. Spending time in the product can also inspire a sense of ownership, a tactic commonly used by salesmen to establish an emotional attachment between potential buyer and product that makes them feel as though it’s already theirs.

4. Use visuals to demonstrate potential

More and more sales engineers are learning the value of using charts, graphs, and even infographics in creating a more engaging and educational product demonstration. Images are proven to gain and hold a viewer’s attention better than oral communication, particularly when it comes to conveying statistics, financial trends, pricing, and more. In fact, recent research indicates that your visuals can increase information retention by between 29% and 42%, which might just spell the difference between a failed product demo and a sale.

Perhaps your most effective use of visuals can be in creating an impactful visualization of a current vs future state for your potential customer. With an intelligent diagramming solution like Lucidchart, you can easily outline your customer’s current situation, complete with a rundown of key stats and pain points, along with a thorough blueprint of a projected future state—all in the same canvas. Toggle back and forth between layers to effectively prove how your product will facilitate growth and mitigate various issues. 

Optimize your product demonstrations with Lucidchart

Lucidchart provides you with the canvas and tools to create everything from organized account maps to polished charts and graphs for a customized product or technical demo. Get started today and take advantage of enterprise-grade solutions for you, your sales team, and your entire organization.

Take a closer look at how you can use Lucidchart to improve your product demos, including features such as custom shape libraries, Layers, Actions, and real-time collaboration.

About Lucidchart

Lucidchart, a cloud-based intelligent diagramming application, is a core component of Lucid Software's Visual Collaboration Suite. This intuitive, cloud-based solution empowers teams to collaborate in real-time to build flowcharts, mockups, UML diagrams, customer journey maps, and more. Lucidchart propels teams forward to build the future faster. Lucid is proud to serve top businesses around the world, including customers such as Google, GE, and NBC Universal, and 99% of the Fortune 500. Lucid partners with industry leaders, including Google, Atlassian, and Microsoft. Since its founding, Lucid has received numerous awards for its products, business, and workplace culture. For more information, visit lucidchart.com.

Bring your bright ideas to life.

or continue with

By registering, you agree to our Terms of Service and you acknowledge that you have read and understand our Privacy Policy .

Product Demos: What They Are & How To Use Them Effectively

Whether you're a sales professional pitching enterprise software or an SMB seller within a high-volume, product-led growth business, it's undeniable that product demos are a crucial touchpoint in the buyer's journey. This essential step of the sales cycle is where you demonstrate how your product seamlessly addresses your prospect's challenges.

However, with the overwhelming number of dry solutions out there, it's essential for your demo to be memorable and effective. In this piece, we won't merely tread on familiar grounds on how to run a demo; instead, we'll delve into six under-discussed strategies to ensure your product demo truly shines.

What is a product demo?

A product demo is a tangible presentation where you showcase how your product or service functions and addresses specific needs or problems of potential customers. It's the juncture in the sales cycle where you visually illustrate the connection between your solution and the prospect's issue. Despite its significance, it's also a phase where many can falter, particularly if the prospects have already seen similar demonstrations from your competitors. The challenge, then, is not just to present but to stand out, create an impression, and maintain momentum throughout the sales journey .

In the sections that follow, we'll explore six tips that will give your product demos an edge, positioning you not just as a seller, but as a collaborator, and ensuring continued interest and commitment from your prospects.

6 principles for effective product demos

#1: put yourself in an awesome mood.

One aspect of a demo that never seems to get enough love is what happens just before the demo.

Back when I was a canvasser for Oxfam roaming the streets of New York in search of monthly donations, I had my go-to pitch. Over the course of a year, I gave this pitch thousands of times. There were some variances here and there, but by and large, the words stayed the same. However, despite the pitch being relatively static, my results varied wildly.

There are of course a number of variables that go into the success of any canvasser, like their ability to stop people, their talent for rapport building, and their skill at objection handling. But I’d argue each of these variables is impacted by one primary source— the canvasser’s mood.

On days when I was in a great mood, canvassing was a breeze. People wanted to stop and talk to me, or at least that’s how it felt. On those days, it was more surprising when a person said no than when they said yes.

The same held true when I worked as a team leader. A huge part of the job revolved around finding ways to put my canvassers into a great mood. Games of ninja, team chants, and absurd challenges worked wonders and drove us to hit our goal with regularity. Sure, they were a tad embarrassing at times, but canvassing requires a bit of shamelessness.

While enterprise sales involve longer cycles and are less dependent on a person’s momentary mood, the impression you give during a demo lingers, and because of that, the mood you carry into a demo is critical. For that reason, it’s important to find activities that put you into the right headspace. Thankfully, there are countless ways of doing this.

My colleague Jomar meditates for a few minutes before each call. Others follow Amy Cuddy’s advice and strike a power pose . Our founder Mark smiles to put himself in a better mood. There are countless books dedicated to improving your psyche and many techniques to try — start experimenting and find something that works for you!

#2: A product demo is a conversation, not just a presentation

In his book Pre-Suasion , Robert Cialdini tells the story of Jim, a door-to-door fire alarm salesman who routinely outsold all of his colleagues. No one, however, could figure out how Jim did it. By all accounts, he seemed to use the same materials as everyone else, the same structure as everyone else, the same pitch as everyone else — but Cialdini did notice something out of the ordinary about Jim.

Every time he was in someone’s home, just before he started his sales pitch, he would say to the family: “Oh, I forgot some really important information in my car and I need to get it. I don’t want to interrupt the test; so, would you mind if I let myself out and back into your home?” The family would always agree, sometimes giving him a key.

Jim managed to “forget” this information every time, and ask to go out and get it at the exact same moment in his pitch. When pressed for why he did this, Jim said, “Think, Bob: Who do you let walk in and out of your house on their own? Only somebody you trust, right? I want to be associated with trust in those families’ minds.”

This trick worked brilliantly for Jim. However, most of us work virtually now, and I don’t expect exiting and returning to a Zoom room will have quite the same effect. One simple thing you can do, though, is to treat your demo as more of a conversation rather than a presentation.

Far too often I see reps go into “sales mode” during a demo, talking endlessly at their prospects. When it's only you talking, it places you into the prospect’s mind as an “account executive trying to sell me something.” While accurate, it’s not the most persuasive place to be.

It’s much better if you can position yourself as a collaborator working with the buyer on a shared problem — because that is what a product demo should be. One way of doing this is to encourage your prospects to drive the conversation. Don’t worry though, you can still lead them along the way by asking the right questions.

#3: Ask heaps of questions during the product demo

Questions are your most powerful tool. Most reps are great at asking questions during the discovery call , but sometimes forget about them during the product demo when they can be leveraged to an even greater extent.

You can do this by asking positively-charged questions that prompt your prospect not only to agree but to articulate in their own words how a certain feature will help them. Here are a few I’ve found to be both simple and powerful in my demos:

• Does this seem like it’d be helpful?
• Do you think Feature X solves Problem Y?
• How do you think you’d use Feature Z?

The first question is one I’ve asked countless times without thinking about its persuasive potential because it's a genuine question. However, there is a psychological reason it works, and why it almost always leads to positive replies.

The scientific name for this is the "positive test strategy," which just means people will try to find examples that confirm the direction of your question. In this case, that means finding an example of how your solution will be helpful.

By prompting people to agree to your solution will be helpful early on, you’re also increasing the likelihood they’ll continue to act on this belief down the road. Clipboard-carrying researchers have studied this effect by stopping strangers at a mall and asking them to participate in a survey.

One group was asked to participate directly. Of them, only 29% agreed. The other group was first asked, “Do you consider yourself a helpful person?” In this group, 77% agreed. In other words, by prompting people for a small, related agreement early on, they were more than twice as likely to agree to a second ask.

#4: Show, don’t tell

When I think back to all the cleaning commercials I’ve seen, I can’t recall a single spoken word. What I do remember is the classic shot of a filthy-looking tile or tub that’s magically erased with one swipe of the, well, Magic Eraser. It’s a powerful shot showing before-Magic-Eraser and after-Magic-Eraser, and in one fell swoop demonstrates how easy and fast you can clean.

Humans are visual creatures, which is why visual sales presentations are so much more persuasive. In some cases, what you’re seeing can actually override what you’re hearing . Because of that, it’s always best to show prospects how your tool works, rather than to tell prospects how your tool works.

This is, after all, what a demo is for— to show people visually how your solution works. And yet, when asked a question during a demo, I often find myself answering them verbally rather than showing them in practice how it works. It’s a hard habit to break, but wherever possible, get on Mr. Clean’s level and show them the magic!

See how Qwilr can level up your sales strategy

Get a tailored demo. No endless qualification calls

#5: It’s better to end your demo early, at the peak

Some reps, my past self included, feel the need to be exhaustive in their demos, covering every imaginable aspect of the software. If your software is stacked with features, this can quickly stretch your demo far beyond any reasonable amount of time. While being comprehensive sounds nice, it comes with a number of downsides, too.

For starters, listing off features not directly relevant to your prospect’s needs can end up prompting unnecessary objections. Neil Rackham talks about this in his book about SPIN Selling , in which he found using this sales methodology that “nice-to-have” features don’t have much of an impact on the likelihood of closing a deal . Worse yet, Neil found that “Customers are most likely to raise price concerns in calls where the seller gives lots of features.”

Not only do less critical features not have much of an impact, but they can also be a distraction from the features that are important. The human brain only has so much bandwidth, and no one will remember everything said in a 45-minute product demo.

Buyers will remember some smattering of what was discussed, and one shortcut our brains use is called the peak-end fallacy. We tend to remember the peak of an experience and the end of an experience more than other aspects of the experience. If you fill the back end of your demo with the nice-to-haves, then you’re leaving people with the wrong impression.

Perhaps one of the best reasons for ending a demo early rather than late is to leave people wanting more. If you’ve covered their must-haves and it’s a great fit, it’s okay to save other features for a second call. In fact, holding back some features you think will be helpful to them is a great reason to schedule a second sales call —much more so than just a “check-in.”

#6: Schedule a second call during the demo

Nearly all sales reps have encountered the following scenario: Someone books in a demo with you, you go through the discovery process, you do the demo, the demo goes GREAT — they’re excited, you’re excited, everything is awesome, and then after the demo: silence. Days of silence. Weeks of silence. Months of silence. Your ostensibly enthusiastic prospect has now ghosted you.

Ghosting can happen for any number of reasons. People are busy, priorities shift, pandemics happen, but whatever the reason may be, there is an easy way to prevent ghosting and keep momentum in a deal going: Book in a second call at the end of the product demo.

If you did everything right, the end of the demo is the point in time when the prospect is most favorable both to you and your product. Not only that, but you also have them captive. Unlike an email or LinkedIn message they can glance at and ignore, during a demo you have their full and complete attention.

Some people will say no, and that’s alright — they’ll usually suggest alternative next steps. Often though, you’ll find that if people are excited about your product, they’ll also be excited to book in a second call and get things rolling.

Get a free 14-day trial

Increase deal velocity with beautiful web-based sales assets and analytics

Wrapping Up

A product demo is one of the most important stages of the sales cycle because it's your opportunity to visually connect your solution to your prospect’s problem. There are countless ways demos can go wrong, and many ways they can go right. Follow the tips I’ve laid out here, and you’ll be on your way to being right way more often than wrong.

Follow-up your product demo with a stand-out sales proposal . You'll keep the momentum going and accelerate the deal.

Book a Qwilr demo now ...Gray might even be the one giving it!

Related articles

• All articles
• Sales management
• Sales techniques
• Sales enablement
• Customer success
• Product updates

16 Best Product Demo Examples That You Need to Copy

Home / User Onboarding / 16 Best Product Demo Examples That You Need to Copy

I’m a big fan of mobile games.

I’m a bigger fan of paid mobile games that can be downloaded for free and the purchase is made after a demo.

And I’ve never ever paid for a game before trying it.

That’s why I never played Minecraft…

Moral of the story: understanding the importance of product demos is not like discovering a new coding language. It’s simple and straightforward.

And people better understand facts when they are presented with examples.

So here I gathered the best 16 product demos for you to understand better and draw your path clearly.

But before, let’s see what product demos are:

What is a Product Demo?

A product demo or a product demonstration is a presentation of what your product is and how it mainly works. The product demo will be the first impression of your product. Therefore, the demo plays as the opening speech and determines how many of the listeners will sleep.

There are multiple versions of product demos.

👉 One-on-one demos are real-time demonstrations. A person from the support, sales, or product teams meets the user/customer face-to-face or in an online meeting, and performs a live demonstration.

Live demonstrations usually take too much time, effort, and durability (since it’s not easy to do the same thing over and over again), and since it requires more workforce, it comes across costly.

👉  Video demos are recordings of a person doing the demonstration. Video demonstrations require less work than one-on-one demos, and are the preference of 65% of users on the internet.

👉  Interactive demos are real-time demonstrations, but not made by a person. The product walkthrough takes the user through the whole process and helps them complete the demo on their own.

What is the purpose of a product demo?

The primary purpose of the product demo is to demonstrate the value of your product, while also educating the user.

On the other hand, a product demo can serve many different purposes.

It can be used to show off your new, innovative features and help the user learn more about how they work.

A good demo will also demonstrate just how simple using your product is.

For instance, a robotic person only shows you how to get to the homepage using the „homepage” button, while a good product demo can help you understand how to save your work before you decide to go to the homepage.

What makes a product demo good?

I won’t go in deep with this one because I want to focus on the details within the examples.

But overall speaking, here is what makes a product demo good:

• If the demo is as personalized as possible,
• If the demo gives just enough information to answer simple questions but not overload,
• If the demo is accessible more than once ,
• If the demo leaves space for Q&A’s ,
• If the demo states the benefits along with the features,
• If the demo can be regularly updated and adjusted according to the changes on or in the product,

You can call yourself a product demo genius

If you need more information about how to create sales demos, here you have a source.

16 Examples of Great Product Demos

There isn’t only one way to create a demo.

A demo is not teaching how to get from point a to point b.

A demo is making the people want to get from point a to point b with your product.

Here are the best examples:

1- Masterclass

MasterClass is an online learning platform that lets people get classes from worldwide known people, people that have proven to be the best.

Even though Masterclass is such a powerful platform, they need to prove they are worth it.

Here’s an example of what their demo videos look like:

They sell knowledge.

Their demo video shows that the knowledge they provide is accurate and worth the money.

This means, their way of using demos is great.

2- Duolingo

If you live on earth, you probably have heard of Duolingo. Even people who have no interest in language learning know what Duolingo is.

Yet, just like Masterclass, this enterprise company has to prove worthy and show that they really are the to-go choice for every single person no matter how they prefer to learn.

So here’s how they delivered in their demo:

They included all their features in a video, and they made it seem to work.

In the demo, they have proven that they deliver while quickly demonstrating how things will be. That’s how you do a working demo.

As I said before, demos don’t necessarily have to be videos. You can also let users discover the product themselves - along with a bit of push that helps them get to the „Aha!” moment faster.

That’s exactly what Ajar did.

Ajar is a property management and rent collection site that helps landlords, property managers, and real estate agents smoothly manage their processes.

Since property management is a sensitive issue, they needed an in-depth demonstration of how they provide the best and safest solutions.

And here’s what one of their interactive demos looks like:

Image-quote “Our sales team was previously onboarding users by having a 1:1 session with them. This was not always convenient and was very time-consuming. We wanted to expand to the global market without having a physical presence in all countries.” - Marina Matta

Interactive Product Demos - is there such a thing?

If demos are better when they’re visual, why not tell what I’m saying with visuals?

Here’s a table:

So how do you create interactive demos easily and quickly for the least amount of money?

👉 With UserGuiding.

Don’t hear it from me; hear it from the over 9000+ customers that UserGuiding put a happy face on.

I don’t trust a hairdresser with bad hair. The same thing goes here.

4-CitizenShipper

When you make a demo, will you introduce the mobile version or the desktop version of your website? What about both?

CitizenShipper is an online transportation marketplace that was founded in 2008.

They needed a demonstration solution for both their desktop and mobile versions, and they found that the best way to make a demo for both was using interactive demos.

They also integrated Resource Centers to act like „demo bank and help center” at the same time.

Therefore, their demo did not only rock, but their choice gave them a diverse range of creative and trending practices as well.

5- SurveyMonkey

SurveyMonkey has its unique approach to a demo.

Just like mobile games, SurveyMonkey takes you through a survey that includes almost all of their features.

This way, you both experience the product as an end-user and get to see if the product is worth it.

While this is not suitable for everyone, it is very effective for companies that can use this approach. Just like our next one:

6- UserGuiding

Userguiding is a digital adoption tool that helps users build interactive demos and onboarding sequences.

A tool that helps people build demos should have a great demo itself to prove its worth, right?

That’s why UserGuiding serves all kinds of people.

UserGuiding offers all three kinds of demos:

• Live demos for high personalization,
• Video demos to increase the range of reach,
• And interactive demos to demonstrate how effective they are.

Here’s what their video demo looks like:

As for what their interactive demo looks like, I’d recommend you to try it out yourself!

7- IKEA place

IKEA place is IKEA’s new mobile app that lets you virtually place IKEA furniture into your home by scanning your home.

Their video is bright, and it displays what the app does along with how it works.

But the best part of this demo is that the video also shows the benefits with real-life examples.

A demo that can create an emotional bond and proves that they can feel empathy towards your problems is more likely to engage with the target audience.

8- Doorport

Doorport is a new generation doorbell and remote door lock company.

Their solution turns any house into a smart house, and reduces the stress of who’s behind the door.

Well, let’s see the rest from their demo video:

As you can see, Doorport simply proves that demo videos don’t have to look expensive to be effective - even though it could be a bit smoother.

9- Pipedrive

Pipedrive is a CRM for sales that allows managers to manage and organize their sales funnels.

Their demo video is quite long at 4 minutes.

As you can see in the video, they did what I’ve been telling not to do: simply showing what the product does.

So what makes this demo good?

The script. The fact that the voiceover has a tone that makes it feel like you are listening to a person live gave this demo video a soul and made it valuable.

That’s why you can easily watch this 4-minute long demo video. It’s well written and well-executed.

10- CuePath

CuePath is a medication-monitoring tool which is based in Canada.

They are a small company with limited resources, and they needed a simple yet effective solution to show their worth, in other words, a demo.

So they came up with a brilliant idea:

Along with their user engagement elements, they posted an in-app message which includes a hotspot. This way, they could point out their value, draw attention to themselves, and guide people straight to the order page.

Cubeit is an organizer for your applications.

Am I a user of Cubeit? No.

Is it written on the website? No.

So how do I know?

This demo video has three main strengths:

• It’s explanatory
• It’s simple

And that’s all that a demo video needs — a simple solution for a simple app that makes a big difference.

12- Soapbox

First of all, soapbox has not 1 but 3 demo videos.

Soapbox is a recording tool by Wistia that lets you record your screen and your face at the same time.

Which means you can use Soapbox itself to create demo videos.

While that’s the case, Soapbox used a perfect method to advertise themselves while teaching us an important lesson: the script is essential, but not everything.

Here’s the second video:

The first video and the third video include the exact same characters and script, but were shot and edited with different budgets, showing us how important pricing is when it comes to creating a video.

Also, the demo itself, even in the $1000 one, shows that funny elements are a good method to spike your demo video up.

13- Nightingale

Nightingale is a smart house sleep system by Cambridge Sounds.

The product simply neutralizes the sounds in a room and adjusts the room’s acoustic according to your needs.

In the demo, they could have chosen to put the product in action, just like Doorport, or they could have made someone do a good voiceover, like Pipedrive.

But they chose to use good visualization above everything else.

For people that value their sleep, they visualized the sounds, how cooler could a demo video be...

14- Peloton

Peloton turns your house into an indoor cycling gym studio.

Let the demo talk for itself:

I’m not a fan of indoor sports, but this demo managed to convince me.

If the video told me about how many courses they have or how their bike is the newest best model on planet earth, I would have said,” I get it. I’m happy for those who need it. I’m out, though.”

Their demo video shows the feelings of those who designed it, and those who have used it. It promises feelings, not weight loss.

And that’s why it’s a fantastic product demo video.

Tasty started out as the recipe channel of BuzzFeed, but quickly became a brand itself. Now Tasty does not only share recipes but also sells its own ingredients and kitchen gadgets.

Not far before, Tasty launched a mobile app to combine all its services. That’s why they needed an announcement, and a demo, so they decided to combine both:

A simple, colorful, well-scripted, short demo video.

Not the most unique one, but definitely an ideal one!

16- Canva Button

The Canva Button is an extension of Canva where you can add the button to your website and let your customers do their design without leavşng your page.

I had to put together a long sentence to tell you what it is, and I’m not sure if I delivered my message clearly.

Meanwhile, the product demo takes only 1 minute to tell you every single detail about the product.

The demo speaks for itself, and the visuals speak louder than the script. That’s probably why the voiceover isn’t the best.

Still, it’s a pretty good product demonstration.

Notice how all the giants have both video and interactive demos?

That’s because the old practice is doing live demos, the current practice is videos, but the trending and most successful method is doing self-serve interactive demos.

Also, if you need tools to create the best demos, here you can find some options.

Frequently Asked Questions

How do you demo a product.

There are many ways to demo a product, but the most popular ones are live demos, video demos, and interactive demos.

Who should do product demo?

A product demo is like a trailer of your product. It sets the expectations, and it influences the people for whether or not they will pay for the whole product.

How long should product demo be?

An interactive demo should be between 4-8 steps ideally. A video demo should mostly be between a minute and 4 minutes. It’s mostly recommended to keep it simple and short so that you don’t bore and overload your audience.

Related Articles

Why Is Client Onboarding So Important? (4 key reasons)

Spot Upsell Opportunities From A Mile Away - 8-step guide

Welcome Users the Right Way - 8 Examples of Onboarding Screens

Customer Success OKRs - 5 examples from top-performing teams

4-Step Guide to Creating User Experience Surveys

User Onboarding Personalization - the Best Way to Boost Engagement Early On

4 ReleaseNotes Alternatives for Public Changelogs and More (free options included)

5 Alternatives to Frill That Level Up Your Product Marketing (free tools included)

4 AnnounceKit Alternatives to Communicate Product Updates (free tools included)

15 Onboarding Micro-Interactions to Inspire Your Design

Join 1000+ teams driving product success at speed.

Make a Product Launch Presentation (+ Examples & Templates)

Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.

9 minute read

helped business professionals at:

Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.

In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you make sure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.

Let’s get started!

What is the purpose of a product launch presentation?

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How to structure a product launch presentation?

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.

Grab one and create your best deck yet.

What does a product launch presentation look like?

A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.

Here’s what a modern product launch presentation looks like:

What makes a successful product launch presentation?

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example:

"In a world where every second counts, we've found a way to give you hours back."

piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

7) Conduct solid research

Akio Morita once famously said:

“We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive slide:

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation using Storydoc:

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

By using influencer search tools you can engage with industry influencers to review your product or secure a seal of approval from a reputable authority within your field. This can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

Example of a social proof slide:

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

Here's a great example of a marketing strategy slide:

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Winning product launch presentation examples

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. It provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Found this post useful?

Subscribe to our monthly newsletter.

Get notified as more awesome content goes live.

(No spam, no ads, opt-out whenever)

You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.

Create your best product launch presentation to date.

Stop losing opportunities to ineffective presentations. Your new amazing deck is one click away!

• Presentations
• Most Recent
• Infographics
• Data Visualizations
• Forms and Surveys
• Video & Animation
• Case Studies
• Design for Business
• Digital Marketing
• Design Inspiration
• Visual Thinking
• Product Updates
• Visme Webinars
• Artificial Intelligence

10 Steps to Creating a Powerful Product Presentation

Written by: Unenabasi Ekeruke

Whether you're running a small or large business, product presentations are a big deal. You've probably invested time and resources in creating a fantastic product to solve a market need.

That's great, but presenting your product to investors, prospects and other relevant stakeholders is the final piece of the puzzle.

Weeks, months and years of research, planning, design, production and testing often lead up to this point. So, you've got to create a persuasive product presentation that drives sales for your product.

Here's a short selection of 8 easy-to-edit product presentation templates you can edit, share and download with Visme. View more below:

If you're overwhelmed with the whole idea of creating product presentations and wondering how to get started, you're in the right place.

This article will teach you how to create powerful product presentations. We'll also share tips for delivering a product presentation that wows your audience.

Let's get started.

Table of Contents

What is a product presentation and why is it important, why create product presentations, product presentation vs. sales presentation, what you need in a product presentation, how to create a powerful product presentation in 10 steps, tips for nailing your product presentation.

Product presentation is the process of introducing a new or rebranded product to your audience. During product presentations, you'll dig deep into how your product works, how it will address customer pain points and the specific benefits it will bring to them.

Manage your projects in style

• Create professional branded documents , from project timelines to budgets
• Visualize important project metrics with engaging charts and infographics
• Allow your team to comment , collaborate and move from draft to final format in no time

Sign up. It’s free.

It often involves using visual aids like videos, images and slideshows to describe product features, benefits, market fit and other relevant details.

Presentations could take place at different stages of the product development process. But when introducing the product to potential buyers, the stakes are never higher. Therefore it's crucial to make your product presentation effective, impactful and memorable like the one below.

In many organizations, product presentations happen at different levels. For example, top management and executives could unveil a new line of products to the board of directors, investors and potential partners.

Product managers may present a beta or gamma version of a new product to the entire team. In addition, the sales team would have to make product presentations during sales visits to prospects.

Let's face it. There are tons of competing products in the market like yours. Your competitors could be offering similar products or substitutes.

This means that creating useful products may not be enough to set your brand apart or bring in sales. You need product presentations that produce eureka moments for your audience.

Getting it right with your presentations will not only win over your audience, but it'll drive product sales over the top.

But that's just the tip of the iceberg when it comes to the benefits of creating product presentations.

Here are other reasons why you need to create and deliver powerful product presentations.

Create a Memorable First Impression

Nowadays, people are faced with an explosion of product choices. This and many more factors have also contributed to their shrinking attention span.

By any chance, your product presentation could be the first interaction an investor, prospect or customer has with your brand. So, you have to make it count.

Your product presentation is an excellent opportunity for you to introduce your product and expand their knowledge about your brand. And nailing it will leave a positive and memorable first impression on your audience.

Best of all, it will nudge them to the consideration and conversion stage of your marketing funnel .

Tell a memorable and impressive product story with the captivating product presentation template below.

Build Trust and Long-Lasting Client Relationships

Customers will buy and recommend brands that provide incredible product and service experiences.

But how do you communicate value and product offerings to your prospects? How do you tilt customer purchase decisions in your favor?

The golden secret is a product presentation that makes you stand out. How you present your product can influence customers' perceptions of your brand.

During product presentations, you have a chance to showcase product features and promise of value to clients. And when done right, it can ignite a solid business relationship between you and potential customers.

Over time, these customers will trust your product and become loyal to your brand.

Here's what you should know. As a business owner, brand loyalty , customer trust and credibility are your greatest assets. A captivating product presentation will inspire client trust in your product and business.

Stand Out from the Competition

The business world is marked by fierce competition among companies that provide similar products and services.

You probably have a lot of competitors and you're wondering how to distinguish yourself. Start by delivering a flawless product presentation.

As previously stated, your sales presentation should be able to leave an indelible impression on prospects and investors. It would captivate their attention so completely that, regardless of the stiff competition, they would always opt for your brand.

One way to leave a lasting impression is to make your product presentation interactive. An interactive presentation whether presented or read builds a bridge between you and the potential investor or reader. Instead of simply throwing information at them an interactive presentation allows you to layout your storytelling and product information in a way that's engaging and enticing.

For example you might want to add video clips, popups with extra information for additional reading, or add a flip book effect. For more check out 20 Ways to Create an Interactive Presentation That Stands Out. 

Spice up your boring PowerPoints

• Easily import your PowerPoint into Visme
• Improve existing presentations inside Visme
• Add new design elements and interactivity

Boost Sales and Revenue

Having an excellent presentation is the key that unlocks sales for your product.

After your presentation, you certainly want customers to pull out their checks or proceed to the next steps. If you can nail your product presentations, you will win over your audience, gain new customers and increase sales.

On the contrary, mediocre product presentations could hurt your brand. You might even have a top product that has the potential to be a major game-changer. But poor delivery would not only portray you as lacking confidence in your product but could be a turn-off for prospects.

Want to convince your prospects to invest in your business or purchase your products? If the answer is yes, we recommend using a robust product presentation tool like Visme.

Check out the template below to see how Visme can make your product presentation pop.

Product presentations aren't so different from sales pitches. Both presentations focus on providing value or solutions to customers. However, product presentations are primarily focused on products or services.

With product presentations, you'll dive deeper into details like:

• How your product works
• How it will solve your customer's needs or pain points
• The specific benefits your product will bring to your customers

For instance, sales presentations can have a broad focus on your business as a whole rather than a particular product.

Let's say you run an accounting firm that offers a wide range of products and services. Your sales presentations could focus on pitching solutions like:

• Accounting audit
• Tax accounting
• Bookkeeping
• Forensic accounting

On the flip side, you'll need a product presentation to sell inventory management or accounting software to your clients.

Keep in mind that both presentations are essential for your sales process. The goal is to get your prospects' attention, drum up excitement and move them towards making a purchase decision.

Although product presentations cut across different industries, there's no universally accepted format. However, this infographic template below highlights the key elements of winning a product presentation.

Introduction

Company overview, the problem, product and solution.

• Promise of Value or Benefits

Product Positioning

Use cases and social proof.

• Call-to-Action

Together, these key details juice up your product presentation and make it a delight for your audience.

Read on to learn more about the key components of a captivating product presentation.

The introductory part is where you hook your audience in and get them excited about your presentation. It should provide an overview of what you will cover during your presentation.

In this section, you can sum up the purpose of your presentation, why it's relevant to your audience and key takeaways.

Before you get into the product details, start with a general overview of your company. It doesn't matter if your audience is familiar with your business or not. You want to include key details such as:

• Company name
• Vision, mission and goals
• When your business was created
• The products and services you offer
• How your business and products have evolved
• Relevant team members

Here's an intro slide from our startup pitch deck theme you can customize:

The problem or customer needs should receive more attention than others. This is what your prospects care about most and that's why they are sitting at the other end of the table. So we recommend that you include this section earlier in the presentation.

To attract audience attention, show them you have an in-depth understanding of pain points. Remember to explain how the problem affects your audience and the consequences of not resolving it.

Take note of how the presentation template below emphasizes the problem the product is designed to solve.

Start by showing your audience how they'll feel or what they could enjoy if they solve that problem. Here, you want to paint a mental picture of a perfect world without those pain points.

While writing this section, be sure to highlight these things:

• Introduce your product or service, passing any type of quality assurance services .
• Briefly explain how it addresses the problem and makes their dream of a perfect world a reality.
• Highlight how your product is made. Is it handcrafted, mass-produced, custom-made or batch produced?
• Include product details like features, functionalities, specifications, durability, quality and more.

Highlight your product features and process using the beautiful Visme template below.

Promise of Value

No product presentation is complete without a value proposition. This is where you make a case for your product. Articulating your promise of value will help create an "aha moment" for your prospects.

This section should provide more insight into the value your product Is offering. Here you should:

• Mention what your audience will get out of the product (product or service experience)
• Highlight what makes your product unique from other competing products (unique selling proposition)
• Explain why your prospect should opt for your product (competitive edge)

It's a good idea to center your product pitch around the key benefits your prospects will enjoy. So you want to highlight as many product benefits as possible. It could be productivity, convenience, health and wellness, peace of mind and much more.

Draw attention to your competitive edge and pitch your promise of value to prospective client and customers using the stunning template below.

Product positioning refers to how you want your market to think or feel about your product. It's a description of who you are as a brand, the products and services you offer, your target market and what makes your product unique.

Here you should talk about:

• Your brand image and values
• The positioning of competing products in your target market
• How your product features and benefits stack up to the competition

The infographic template below highlights the benefit of brand positioning.

Brand positioning helps to set you apart from your competitors. Think of it as what customers can remember about your brand when they think of similar products.

For example, the Pepsi brand is distinct from the Coca-Cola brand. Even though they are both cola drinks, they have different tastes, looks, connotations and legacies.

To influence customers' perceptions of your brand, you could create a brand positioning statement. For example, a recent marketing campaign by Salesforce highlights their brand positioning statement:

We bring companies and customers together. We make technology that supercharges every part of your company that connects with customers, delivering a 360-degree customer view across sales, marketing, service, e-commerce, mobile apps, connected products and more. CRM also powers integration with all the other parts of your business already humming along, including supply chains and finance, its back office, front office, and offices yet to come.

You could use the Visme template below to communicate your brand guidelines and product positioning.

This section should provide a visual picture of the customer using your product to address their problems. Here are some ways you can visualize or share them in your presentation.

• Create a scenario of how customers can use your product to solve their problem.
• Share customer reviews, testimonials, user ratings, celebrity endorsements, expert reviews and more.
• Share case studies and real results of how your product has helped similar businesses.
• Provide a snapshot of your product performance in terms of downloads, engagements, purchases and much more.
• Mention any product and compliance certifications, documentation, quality badges and awards you've received.
• Use anecdotes to showcase how existing customers love your solution.

Use this product testimonial slide template to showcase your own customer reviews.

Call-to-Action (CTA)

Now it's time to tell your viewers what you expect from them. Your call to action will depend on your audience.

It will also depend on the goal of your product presentations, which we'll discuss in the next section.

During in-house product presentations, you might want to ask for feedback from different departments. At a trade show, you might ask to meet prospective customers to meet you at the booth to make purchases.

During B2B presentations, you might request time for questions and more. Ultimately the goal is to get customers to purchase your product.

Most businesses have confidence in their ability to make excellent products. However, they struggle to commercialize or bring in revenues from those products.

Why's that? The attention spans of people in this tech-driven society are shrinking. And the reality is that people no longer have enough time to sit through mediocre product presentations.

Want to drive sales or get a positive return on investment for your product? Then you've got to make your product presentations compelling.

Let's show you how to create compelling product presentations that capture the important elements we've highlighted above.

Step 1: Define Your Goals

Whether you're presenting a new, rebranded or upgraded product, the first thing you need to do is to define your goals and objectives.

Let's say you've launched a new line of products into the market. Firstly, you'll have to spell out what you're looking to achieve with your product presentation?

• Do you want to get investors' buy-in to expand production capacity?
• Do you want to secure more funding from management to produce more units?
• Are you looking to secure partnerships with distributors, retailers or franchisees? Or you want to introduce the new product to your prospects or client.

Secondly, reiterate why it's important for you and your team to achieve these goals? For example, as you'd expect, securing partnerships with distributors could help:

• Expand your product reach
• Boost product sales and revenue
• Increase market share and more

Next, you want to highlight how you intend to communicate with your audience. Also, be clear about what you want your audience to do after watching your presentation.

Do you want your prospects to call you or buy one year's supply of your product? What about in-house presentations? Do you want the sales and marketing team to develop a strategy to introduce the product into a new market? Your presentations should answer these questions in a convincing way.

It makes sense, right? Lastly, remember to make your goals specific, measurable, attainable, realistic and time-bound (SMART).

The success of your presentation is measured by whether your audience understands and acts on your message. Therefore consider your goals in every slide and include a clear call to action.

Not sure how to set SMART goals for your product? Go ahead and use the worksheet below to jumpstart your creativity.

Step 2: Figure Out What Your Audience Needs

If you want to pique your audience's interest in your product, you'll have to figure out what matters most to them and serve it to them. This is what sets successful brands apart.

Don't make the mistake of assuming you know what your target audience wants, which is a trap many businesses fall into. Rather go ahead do these things:

• Perform in-depth research into your audience
• Develop buyer personas
• Delve into customer data to monitor patterns or trends
• Keep an eye on social media, public forums and industry publications

We get it. You've probably gone through this process during product development. Now you're wondering why it matters during the presentation?

Here's what you should know. Getting access to information is much easier than ever. As a result, potential buyers extensively research products and scan competitors' offerings before making purchases.

So your presentation is an opportunity to demonstrate that you not only understand their pain points, but your products can make their life or business better.

Step 3: Create an Outline

The next step is to outline the main points you want to hit during your presentation.

During presentations, there are usually a lot of key points to cover. Creating an outline helps you ensure things don't fall through the cracks.

First, decide the topics you want to cover and the sequence to present them. Then dedicate a slide to show the outline to your audience. This will give them an idea of what to expect and make your delivery insightful.

The outline we've shared above is an excellent place to start. You can use the template below to organize your ideas in a sequential manner and logical flow.

Step 4: Pick Out the Right Tool and Template

Presenting your product or services is an art. You need a rich blend of visually appealing slides and powerful delivery to make it effective.

Achieving this may require long hours of planning, strategy, design and organization. You'd have to craft an outline, prepare your slide notes, source royalty-free visuals and use them to design your slides.

Pretty tedious, right. Templates and tools come in handy, making your work easier and faster.

Templates reduce the time it takes to make eye-catching and engaging product presentation slides. In addition, they provide direction on how to keep your content organized and impactful.

Most tools are fairly limited in terms of features and how much you can customize them. However, Visme is an exception to this.

Visme's product presentation templates make it super-easy for anyone to create eye-catching product presentations. The tool has a rich library of templates, tools and visual aids to help you present your product to the world with style and poise.

These ready-made templates are not only customizable, but they cut across any product or niche you can think of. All you have to do is input your content and your product presentation is ready to go.

Using templates like the one below is a great starting point.

Step 5: Make Your Content Relevant and Compelling

Creating relevant and convincing content is the key to nailing your product presentation.

The other ideas we've shared will make your content more effective. But an excellent presentation begins and ends with great content. It has the potential to capture the hearts and minds of viewers and connect them with your solution.

Don't just assume you can wing it by putting less effort into developing compelling content. You'll need to spend a lot of time researching, brainstorming and writing out the key points relevant to your audiences.

For example, some customers may care more about product quality than price. On the other hand, convenience and ease of use could be a primary concern for other prospects.

While your presentation should be brief, the value proposition should be at the heart of your sales pitch. You want to focus on how the product will benefit the customer rather than the aesthetics.

Here's an Airbnb-inspired slide template that focuses on product benefits:

Start by describing the world your customers will enjoy after purchase. And be sure to quickly convey what makes your product different.

For instance, the process of buying and installing new equipment can sometimes be tricky and demanding. But it helps companies bring down costs, increase productivity and revenue.

Your content should communicate the problem and what the prospect will enjoy after buying your product. Offering additional perks like pre-purchase and after-sales support can further convince customers to buy.

Step 6: Bring Your Presentation to Life With Attractive Designs

Think about the last time you sat through a dull presentation.

• What were the slide designs like?
• Was the color scheme dull or monotonous?
• Were the visual aids clumsy and difficult to understand?
• Were there too many ideas crammed on each slide?

You probably zoned away during the presentation. Like you, other people feel the same way about terrible slide decks.

The demand for creative and engaging visual content is at an all-time high. Therefore if you're going to attract audience attention, you need stunning product presentation designs like the one below.

Regardless of how amazing the quality of your content may be, a poor slide design can be frustrating to watch.

Not only will it hurt your product presentation, but it could undermine your credibility. So, you want to ensure your slide design is not only professional but has a clean and organized layout.

Here's how to get savvy with your slide design.

• Use legible fonts and stick with a minimum of three fonts throughout your slide deck.
• Avoid using too many colors in your presentation.
• Be sure there's a strong contrast between your text color and background color.
• Tailor your typography, color scheme and visual language to your brand identity .
• Format your text, images and design element to achieve perfection.

Visme templates incorporate eye-catching images, excellent data visualizations and powerful typography to make your slide decks attractive .

Go ahead and watch the video below to learn design tips for creating awesome presentations.

Step 7: Use High-quality Graphics and Visual Aids

Incorporating quality visual aids into your product presentation is a must.

Why does it matter? The thing is, you've put in a lot of time and effort into preparing for your big day. So you certainly don't want your prospects to leave the room recalling only a tiny fraction of what you said.

According to a study, 65% of people are visual learners. So adding stunning visuals in your presentations ensures the odds are stacked in your favor.

No matter the type of audience you're looking to reach. Impactful visuals help you communicate your message and ideas more effectively. Best of all, they grab and retain audience attention, build solid emotional connections and keep your presentation on track.

Avoid using pixelated or cheesy images. Even more, stay away from generic stock art, copyrighted or watermarked visuals available. Rather source top-quality photos that enhance your presentation.

Just like it's important to stick to one main idea per slide, use one or two images per slide. But, again, the key is to use images that convey your message in the most compelling way possible.

Whether you're visualizing financial data or showcasing product features, Visme offers a wide range of visual aids to make your product presentations shine, including:

• Premium and royalty-free images
• Short videos and animations
• Charts and graphs
• Scatter plots

… and much more.

You don't need to entirely create visual product presentations from scratch. Instead, give yourself a head start by using a modern presentation theme like this one.

Step 8: Determine Follow-Up Questions and Provide Answers

At the end of your product presentation, prospects or investors are likely to have a handful of questions about your product.

Typically prospective customers ask questions to know if the product is a right fit for their organization. These questions could be along the lines of:

• Scalability
• Quality assurance
• Ease of use
• After-sales support and more

For example, let's say you've built a digital product like customer relationship management (CRM) software. Prospects could ask questions such as:

• Is your software scalable?
• Will it support our company's growth and future expansion plans?
• How will the tool help us manage our day-to-day process?
• How will the product help our business grow sales, gain a competitive advantage or increase market share?

Most clients could even ask for a live demo or a trial of your software.

Preparing for potential questions will help you avoid getting caught off-guard. It also shows you clearly understand your prospect's needs.

Answering these questions will wow your audience, boost their confidence in your product and help you close the deal.

Step 9: Run It by Your Team and Incorporate Feedback

You've spent time designing your slide and putting your ideas together. Great job. Now your presentation needs a few rounds of edits to make it shine.

Here's how to polish your presentation to make it pop.

• Keep editing aggressively until your presentation is clear and free of fluff. The goal is to improve language accuracy, flow and overall legibility.
• Be sure to weed out anything that doesn't relate to the core message.
• Run it by your mentor and team members, get their feedback and incorporate it into your product presentation.

Getting a fresh pair of eyes to look at your presentation can help you refine it, even if you're a good editor.

Here's the deal. When editing your presentation, your brain could instinctively fill in the gaps with what you wanted to say. But other editors could readily flag errors or point out areas where you aren't expressing your ideas clearly.

Peer editing may seem daunting. But Visme makes it super-easy for you to collaborate with your team. You can share your presentation online with peers. Also, you can download it in HTML5 (with animations) or PDF format and share it via email or other file-sharing platforms.

If you don't have anyone within reach, automated writing assistants like Grammarly and ProWritingAid could come in handy.

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

Step 10: Practice Your Presentation

If you want to deliver captivating business presentations , rehearse till you become perfect.

Why does it matter anyway? After all, you've gone through the entire product development process and have a good grasp of the product.

Notable speakers like Steve Jobs and Dr. Jill Bolte-Taylor practiced their speeches many times before delivering speeches before getting on stage. And guess what! They nailed it every single time.

Steve Job's rehearsal routine and his ability to communicate their ideas persuasively drove massive sales for Apple products. It has also played a vital role in the success of the Apple brand.

Rehearsals grow your confidence and make you familiar with the key points. As you rehearse, you have a great opportunity to:

• Weed out the irrelevant points or jargon in your presentations
• Try something new (like a strong opening or pause to play a clip)
• Streamline your presentations for the allotted time

Practice your product presentations between five to ten times before the big day. You can do it alone (facing the mirror) on the first day.

Then you can practice before a small group of friends, family, colleagues. This will enable you to see reactions and get natural human feedback.

While you're at it, make sure to time yourself, record your practice sessions and take notes.

Feel free to enunciate tricky words and pause when you notice mistakes. Be sure to analyze, reanalyze and refine your presentation structure as you proceed.

Go ahead and review the recorded clips and feedback from your practice audience. Once done, you can then incorporate the feedback into your remaining practice sessions.

Remember, you shouldn't read your slide or deliver the presentation just the way you memorize it. The goal of rehearsals is to build enough confidence to:

• Avoid sounding rigid or too rehearsed
• Present your product or services without appearing unprepared
• Take questions and comments from your audience without getting lost or overwhelmed

You can learn more about memorizing your presentation and other practice techniques from the video below.

With the tips we've shared, the stage is set for a flawless product presentation.

But you need much more than perfect content and slide design to nail your product presentation .

What's more? You need to convey your message in a compelling and convincing manner. If your delivery is on point, you are on the right path to profitable sales.

Read on to learn how to deliver product presentations that drive action.

1. Start With a Bang

The beginning of your product presentation is super important. How you begin will determine how the rest of the presentation will go. If you start strong, the chances are that you'll end on a high.

Right off the bat, you need to grab your audience's attention, establish credibility and get them in the mood to listen to you.

Don't waste those precious opening minutes rambling on pointless details. Else they'll switch off and you may struggle to get back their attention.

There are many excellent ways to start your presentations off on the right foot.

• You can tell a captivating story about the circumstance that led you to make the product. If you're rebranding your product, you can talk about how the product has evolved.
• Quote shocking headlines, figures or statistics related to the purpose of your presentation. For example, you could cite statistics from a study or industry report highlighting the need for your product or solution.
• Ask a thought-provoking question that sparks curiosity and articulates the problem. For example, "do you spend too much time tracking inventory, leads or sales?" Or do you struggle to increase conversions for your business?
• Kick-off with a compelling image or video showing customer testimonials, reviews, live videos of customers using your product and much more.

Read on to learn more about starting your presentation on a perfect note.

Give your audience a sneak peek of what to expect from your presentation using the intuitive template below.

2. Tell a Story

Beyond the opening part, it's crucial to tell stories throughout your presentation. It is an excellent way to keep your audience engaged from start to finish.

Storytelling helps your audience connect and remember the main points of your presentation.

For example, you could tell a story about the existing problems in your niche before your product came on the scene.

Another angle could be how your product will change the trajectory of the industry. Using compelling statistics and figures in your storyline can help you build a strong case.

Be sure to use your product pitch as an avenue to convince prospective customers about the superiority of the product or services you're offering.

If you are selling a rebranded or repackaged product, this is your chance to dispel any doubts or false beliefs about your product. Reassure them of the benefits they will enjoy if they buy your product.

Use the template below to share compelling stories that drive interest in your product.

3. Prioritize Your Audience Needs

Your presentation should be designed to meet the needs of your audience. In other words, what benefits will your audience gain from your presentation?

When planning your presentation, make sure it is relevant to your target audience and piques their interest. Find out what your audience needs to know rather than focus on what you feel like telling them.

Customize your slide to address the subjects that are most important to your clients. Then, make your delivery simple enough for your audience to understand and respond.

During your presentation, you should also pay attention to the body language and reactions of your audience. Interpreting their moods and emotions can keep you track and help you achieve your presentation goals.

4. Keep It Short, Simple and Sweet

A product presentation isn't an academic presentation or keynote address. So you're not going to have all the time in the world. And, most of all, no one wants to sit for hours listening to a long presentation.

According to studies, attention levels during presentations dip substantially after 30 minutes.

While delivering your presentation, always remember that you won't have your prospect's time and patience for so long.

So you want to ask: What is the core message for my audience to take away? What's the least amount of time I need to convey the key points concisely?

Guy Kawasaki's 10/20/30 rule says that the ideal presentation should have no more than ten slides, last 20 minutes with a font size of at least 30 points.

Whichever rule you choose, make sure to keep your core message focused and brief. And if what you are planning to say doesn't add value to that core message, leave it out.

5. Maintain the Right Body Language

Body language or non-verbal cues play a critical role in your presentation. It can make all the difference between a successful presentation and a disastrous one.

Here's why. People pay 90% more attention to the tone of voice and body language than the actual words.

This means people don't just pay attention to what you're saying. They notice other non-verbal cues such as eye contact, facial expressions, gestures, postures and body movements. Having the correct body language can help you win over your audience and keep them hooked to your presentation,

Here are a few positive body language tips to help you connect with your audience.

• Wear a genuine smile
• Make every effort to stay relaxed
• Assume a power pose during your presentation
• Demonstrate your individuality, passion and interest in the subject
• Maintain eye contact with individual members of the audience
• Speak clearly and make your voice a little louder than you believe it should be
• Make use of the space and Interact with your audience as you move around the stage
• Don't speak too fast, but also don't speak too slowly
• Use occasional arm movements
• Don't slouch or lean over the podium
• Remember to breathe and take occasional pauses in-between speeches

Lastly, be confident in your ability. People won't trust anything you have to say if you don't sound authentic.

You've put in so much work to develop a great product. Don't lose your enthusiasm when you stand before your audience.

Do your best to speak about it from the heart. Doing this will leave a positive impression on your audience and inspire trust in your product.

6. Invite Questions From Your Audience

After your presentation, thank your audience for listening. You can further improve engagement by inviting your audience to ask questions.

Listen to the questions carefully and provide clear-cut answers. If you don't understand the question, feel free to ask for more clarification. Be honest with your audience and don't make promises you can't deliver.

7. Leave a Lasting Impression

Ending your presentation poorly can sabotage all the efforts you've put in so far. Hence the need to conclude your presentation on a high.

Your conclusion should summarize the major points of the presentation. It should also leave a memorable impression in the minds of your audience and encourage them to take action.

There are many viable ways to create a memorable conclusion.

• You could reiterate the important points, such as your product benefits and unique value proposition.
• This could be an excellent opportunity to share compelling reviews and testimonials about your product. If your product has earned awards, recognitions and notable features, be sure to showcase it.
• Close with a story that refers back to the opening message.
• End with an interesting question you asked at the beginning of your presentation.
• Highlight compelling figures and case studies about your product.

For example, you could mention that your software has helped company A increase productivity and sales by 55%.

On a more practical note, imagine you offer on-demand delivery services. You could mention that your product has helped improve access to delivery services and cut down delivery expenses for more than 200,000 customers. Then go ahead and highlight how your prospects can enjoy these benefits too.

Make sure to add a clear and compelling call to action. Let them know what you expect from them and the next steps. For example, you could ask prospects to purchase a premium version of the software or buy a year's supply of your product.

Read this article to learn powerful and stylish ways to end your presentation .

Make Your Product Presentation Shine with Visme

There's no denying that crafting incredible product presentations can up your chances of closing more deals and driving sales for your product. In addition, it offers you a fantastic opportunity to pitch your product benefits and what sets you apart from competitors.

Now, you have some valuable tips to make your next product presentation successful. Make it a powerful and memorable one with these top-notch product presentation templates from Visme.

Looking to present your product to prospective clients and skyrocket sales? Visme has got your back. Our presentation software offers everything you need to create stunning slide decks.

Create beautiful presentations faster with Visme.

Trusted by leading brands

Recommended content for you:

Create Stunning Content!

Design visual brand experiences for your business whether you are a seasoned designer or a total novice.

About the Author

Unenabasi is a content expert with many years of experience in digital marketing, business development, and strategy. He loves to help brands tell stories that drive engagement, growth, and competitive advantage. He’s adept at creating compelling content on lifestyle, marketing, business, e-commerce, and technology. When he’s not taking the content world by storm, Unenabasi enjoys playing or watching soccer.

How to Make a Product Demo Video that converts (+Free Template)

Marketing Content Strategist

Table of contents

What is a product demo video, how can product demo videos benefit your business, how to make a product demo video, product demo video faqs, subscribe to techsmith’s newsletter.

Did you know that by the time someone is looking for a product demo video, they’re already very keen on the idea of buying that said product? In fact, there’s a good chance they’re already sold.

Research by Think With Google found that over 50% of internet users look for videos related to a product or service before visiting a store, making it crucial for businesses to invest in product demo videos. Without a compelling demonstration of your product, you run the risk of losing potential customers to competitors that have invested in video marketing.

Make amazing demo videos!

Make professional-quality demos videos quickly and easily with Camtasia. Record your screen or upload an existing video, then bring the “Wow!” with effects, music, and much more.

You may already have a good idea of just how important video marketing is and the impact it can have on driving sales. But, creating a product demo video might seem intimidating if you’re not familiar with the process. 

That’s where this guide comes in! 

In this article, we’ll provide you with the necessary resources and skills to create a top-notch product demo video that will help you showcase the unique features and benefits of your product.

In a nutshell, a product demonstration video illustrates how your product works by showing it in action. This can be a compelling way to communicate the value of your product to prospective customers and persuade them to make a purchase.

In fact, product demo videos are one of the most popular types of instructional videos out there – and for good reason! Plus, knowing how to make a product demo video is a skill that will serve you well across a wide range of industries and professions — maybe even all of them! 

What’s more, you don’t need to be a video expert to create an amazing demo video! With the right tools and a bit of planning, you’ll be well on your way to creating a stunning video that showcases the full potential of your product.

In this guide, we’ll break down the process of how to make a demo video into four easy steps, so you can create outstanding video marketing content. But first, let’s take a look at some of the other ways businesses can benefit from demo videos.

The Marketer’s Ultimate Guide to Video

Text: In our FREE ebook, we’ve put together practical strategies to get out of the woods and create engaging, powerful video content on your own that reaches your audience.

We’ve said it once and we’ll say it again: product demo videos are an effective — possibly the most effective — way to showcase a product’s features and use cases.

By visually demonstrating how your product works and highlighting important features, you can help potential customers understand how it can meet their needs. This is especially important in today’s market, where consumers are bombarded with countless options and are often looking for guidance on what to buy. 

However, the very best demo videos can benefit businesses in a number of ways. From building trust and credibility to increasing traffic and sales. Let’s take a closer look at some of the most valuable ways in which a video demo of a product can help businesses grow. 

Product demo videos build credibility

Perhaps one of the key benefits of product demo videos is that they can help establish credibility and encourage your audience to trust that your product is going to help them in the way they need. 

By giving potential customers a clear understanding of what they can expect from your product and what makes it the best solution to the problem they’re trying to solve, you can help them feel more comfortable in taking the next step and making a purchase. This is especially important for newer or lesser-known products, where customers may be hesitant to take a chance on something they’re unfamiliar with.

Product demo videos introduce product features

Showcasing the features of a product and its USPs is a great way to sell to an audience without making it feel like a heavy-handed sales pitch. Rather than telling your audience they need to buy your product, you’re showing them how it will help them. 

This ‘show don’t tell’ approach can be a great way to explain how your product will address their needs, without seeming too “salesy”. In turn, this will help you build trust with your audience, and come across as a brand that’s authentic and approachable.

You can also use product demos as a way to announce product updates and explain new features. By walking viewers through the changes and showing how they’ll benefit, you can get your audience excited about what’s to come. 

Product demo videos increase traffic

There are a number of ways that video can help boost traffic to your website. First, the internet has become an incredibly visual space and with this change, videos have become more and more important for SEO.

In fact, research shows that websites featuring videos are 53 times more likely to reach the front page of Google than those without. And with over 25% of searchers clicking on the first organic search result , getting links to your website as high as possible on the first page of Google is key to driving traffic.

And what do users do once they’re on a website with lots of video content? They watch the content! Your videos will encourage users to spend more time on your page, which sends a positive signal to search engines — boosting your SEO and web traffic even higher! It’s like the opposite of a vicious circle. 

Finally, videos can be shared across a wide range of platforms, from YouTube to Facebook, all of which can increase your brand’s visibility and reach. In fact, viewers will share the very best videos with their friends and family, further increasing your exposure and driving more traffic to your website.

Product demo videos increase sales

When potential customers see your product in action, they’ll start to understand how it can solve their problems, which will make them more likely to buy. It’s not just about showing them what your product can do, it’s about addressing any doubts or concerns they may have about the quality or effectiveness of the product in question.

Good advertising has, at some point or another, fooled all of us into thinking that some product is going to be the best thing since sliced bread. But then when we finally get our hands on it, it doesn’t live up to expectations and we’re left disappointed. 

As a result, many people have become skeptical of advertising and wary of products that might not be all they’re cracked up to be. However, showing people how your product works will give them a little taste of what it will be like to use it themselves. This can alleviate doubts, which will make consumers more likely to make a purchase.

So, if your business is yet to make a product demo video, then what are you waiting for? 

Step 1: Plan your product demo video

As the old adage goes, failing to plan is planning to fail — and the same goes when you make a demo video. To create a successful demo video it’s absolutely vital that you take the time to plan out your video. 

This means thinking about your video’s message, working out what you want your audience to learn from it, and what they’ll need to see in order to take the next step. As you plan your product demo, you’ll also want to include the following points:

Describe the product

Provide a high-level introduction to what your product does — but keep it brief. Remember, your audience is already interested in buying your product, they wouldn’t be watching your video if they weren’t! 

Provide a solution

While it can be tempting to focus exclusively on cool features, be sure to mention the problems and pain points that your product will solve. The idea here is to remind your audience why they need your product, which will encourage them to take the plunge. 

Show how the product works

A video demo wouldn’t be a demo without a demonstration. But remember, while it’s important to show your audience how your product works, you should avoid going into too much detail. 

Your demo video doesn’t need to outline every single step required to use the product. In fact, it’s usually better to put the more intricate details in a tutorial video .

If you are working with a complex product, however, you might consider creating multiple demo videos that address different functions and uses. However, we’d still recommend starting with a more general overview that’s likely to appeal to your entire audience.

Provide the audience with a clear call-to-action (CTA)

At the end of your demo video, always provide a specific and clear next step for your audience to take. Your CTA can be super simple, such as a button to “Start a Trial”, “Request More Information”, or even “Buy Now”. In fact, we’d say that the best CTAs are simple and effortless — because customers are more likely to follow the path of least resistance. 

Once you’ve thought through each aspect and have an idea of how to incorporate them into your video, you might find it helpful to write a script and storyboard . This will ensure you have a solid foundation for your product video demonstration.

Then, with a clear plan of action, it’s time to move on to step two.

Step 2: Start with a product demo video template

Now, if you’re thinking that you need to create a product demo video from scratch, we’re here to tell you otherwise. 

With Camtasia, you can access a wide range of templates to help make the video creation process as smooth and easy as possible. And before you ask, yes, we do have a product demo template that you can use in Camtasia. 

This template is called “feature demo”, and as soon as you open it into Camtasia, you’ll see that, as if by magic, your entire video will already be laid out for you. Best of all, the template is completely customizable! You can change colors, logos, fonts, and more to fit your product branding.

Once you’ve opened up your template, it’s time to move on to the third step: recording your footage.

Step 3: Record your product in action

To capture a software program in action, you’ll need a tool that will let you record your screen. Fortunately, we at TechSmith have several screen recording tools you can use.

Of course, if you’re filming a demonstration of a physical product, you’ll need a physical camera rather than a screen recorder. But most of the other steps discussed in this guide will still apply to you. 

For desktop software

If you’re using a desktop, Camtasia is a great all-in-one program for creating a demo video project, as it offers tools to record your screen and edit your video.

For iOS apps

On the other hand, if you need to record an app or feature on an iOS device, we can help you there as well! With the TechSmith Capture mobile app, you can easily record your smartphone screen and import the recording into Camtasia .

Once you have your software open on your computer, you may want to walk through the product demonstration a few times for practice, kind of like a dress rehearsal!  When it comes to doing the product demonstration for real, it’s worth considering the desired dimensions of your finished video, as resizing it later on might affect the picture quality. Knowing the output size before you record will ensure that your finished video is crisp and clear .

Then, when you’re ready, open Camtasia and select the record option. You’ll then be prompted to select the part of your screen that you wish to capture.

This is also when you’ll need to select which audio sources you want to record, including system audio, microphone audio, neither, or both. Recording system audio means anything that would normally play through your computer speakers will also be captured, which might be important if your software features any sound.

However, system audio refers to all the sounds that your computer makes, including things like email notifications. So be sure to adjust your settings so your recording isn’t interrupted by distracting beeps and tones.

If you choose to record your narration as you demonstrate your product, then you’ll also want to capture your microphone . However, if you have prepared a script, you might find it easier to record your voiceover separately, after you’ve captured the onscreen action. But don’t worry, Camtasia makes it easy to sync audio and video sources .  

Once all the prep and practice is out of the way, it’s time to hit the Record button and capture your demonstration. Don’t worry — you’ve got this! 

When you’ve finished showing how the product works, hit Stop. 

You can follow the same steps to capture any additional recordings that you outlined in your plan. Keep in mind, it’s easier to remove or trim down any unwanted footage than to have to re-record a missed step later.

Step 4: Edit your product demo Video

Once you’ve planned and filmed your video, it’s time for the fun part – editing! Don’t worry if you’re new to this, Camtasia’s easy-to-use drag-and-drop editor makes editing easy and intuitive.

The editing suite is where you can trim your footage , insert your audio narration, add captions , add music , and play with animated effects — as well as a load of other things that will make your video stand out. 

From the TechSmith blog to the free TechSmith Academy, there’s a whole library of resources and instructional tutorials that you can use to familiarize yourself with all of Camtasia’s tools.

However, do keep in mind that despite the cornucopia of tools and effects, it’s important not to go overboard. We know firsthand how tempting it can be to use every neat trick you learn, but remember to refer back to your storyboard for guidance, and always keep your audience in mind.

The best videos are usually kept simple so that your audience can focus on the information you want to convey.

How to edit with templates

If you used a template to create your video, even better! Your editing process will be even faster and more efficient.

With the template already laid out on your timeline, it’s as simple as taking your screen recording (or real-life footage) and dropping it into the placeholder.

Camtasia will give you a few options for adding your footage to the placeholders, but we recommend using Ripple Replace. This option adjusts the length of the placeholder to fit your footage, without removing affecting the other items and effects. It’s all customizable though, so feel free to adjust the transitions and identification (often called lower-third) graphics as you see fit.

The “feature demo” template also has options to add device frames that can make your footage look like it’s on a computer screen or mobile device. All you have to do is drag your clip into a scene and transition into the full screen of your recording.

Pretty sweet, right?

Bonus! Reuse your template

Now this part is really cool. Once you have your demo video set out the way you like, you can save it as a new template, ready to be used for your next video, and the one after that! 

This can save a lot of time in the future as you’ll already have all your own brand elements ready to go. The only thing you’ll have to do next time is swap out the footage and any visual aids, such as text or annotations, that are specific to your recording.

Saving the video you just made as your own custom template is easy too. In fact, it’s probably easier than all the other steps we’ve covered — and even they weren’t that hard, right? 

The first step is to replace the screen recording with a placeholder, after you’ve saved and/or exported your demo video that is. To do this, right-click any piece of media on the timeline and choos Convert to Placeholder.

Then, go to File > Save as Template and provide a name for the template file. This saves the template in Camtasia on your computer.

If, on the other hand, you want to share your template, go to File > Export > Template, and name the file.

Your template will then be exported as a Camtasia Template file, known as a CAMTEMPLATE. Once it’s exported, you can send the file to colleagues or place it in a shared location. All they have to do is download the template file and double-click to add it to their templates menu, where it can be selected at any time.

The Camtasia template file works on both Windows and Mac, so you don’t have to worry about sharing between different platforms.

The ideal length for a product demo video is between 60 and 90 seconds, though two minutes is okay for more complicated products. This should be the perfect amount of time to showcase the key features of your product, without overwhelming the viewer with information.

Most product demo videos have a product intro, a demonstration of its key features, and a call to action. This way, you can show your audience how your product will help them, and encourage them to take the next step, such as registering for a free trial or making a purchase.

When it comes to budget, there’s no one-size fits all solution. Big companies spend thousands of dollars on their demo videos. But, with the right knowledge, a little planning, and some practice, you can create a demo video in-house for little to no cost.

Additional Resources

How to create a video storyboard, how to make a youtube channel: step-by-step guide, snagit vs. camtasia: which screen recorder is right for you.

• Customer Stories
• Demo Library
• Platform Overview Empowering teams like yours to tell their stories with winning demos
• Reprise Reveal™ Overlay and customize your live application in real time.
• Reprise Replay™ Capture your product, build a compelling demo, and share with your buyers.
• Reprise Replicate™ Clone your application’s core functionality down to the code level.
• Security & Compliance
• Integrations
• Solutions Overview The enterprise demo creation platform built for every go-to-market team.
• Product Tours
• Sandbox Environments
• Webinars & Events
• Schedule a Demo Talk with team member
• See it in Action Experience it yourself

The Ultimate Guide to Product Demos

In modern enterprise sales, sales reps only get about 5% of a customer’s time . Before speaking with a rep, most buyers look to self-educate on a vendor’s website. Even after a sales conversation, prospects may carefully weigh the purchase decision with peers via a buying committee. Regardless of the stage in the buyer journey, product demos can shorten sales cycles and increase conversions. A product demo, or product demonstration, showcases a product’s features, benefits, and functionality in action. In this guide, we dive deep into the world of product demos, exploring their benefits, types, and their pivotal role in navigating the complex modern sales cycle.

You can read this guide from start to finish or skip to the sections you’re most interested in learning about.

Benefits of product demos

The sales funnel for product demos

The best product demo creation tool

How to create a product demo in 3 steps

Product demo examples

Frequently asked questions: demystifying product demos

What is a product demo?

A product demo is a presentation or interactive showcase of a product’s features, benefits, and functionalities. It is a strategic and visual way for businesses to effectively communicate the value of their products to potential customers. Product demos provide a tangible and experiential understanding of how a product works and how it can address the needs and pain points of the target audience.

In a product demo, businesses typically highlight the key aspects of their product through various means such as live presentations, interactive demos, video presentations, or even hands-on experiences. The aim is to engage the audience, create a memorable experience, and convey the unique selling points that differentiate the product from competitors.

By showcasing a product in action, a product demo goes beyond text-based descriptions and abstract explanations, giving potential customers a concrete understanding of how the product can meet their requirements. This approach helps build trust, establish credibility, and address any uncertainties that potential customers may have about the product’s capabilities.

Overall, a product demo serves as a powerful tool in a company’s go-to-market arsenal , playing a crucial role in influencing purchasing decisions and driving conversions.

Product demos elevate sales processes to new heights of efficiency and effectiveness. By providing tangible evidence of a product’s capabilities, they transcend mere descriptions and provide evidence of how a product will work for potential customers. Sales team members can rely on direct feedback gained through the discovery process to tailor product demos to meet the needs of their prospect.

Demos give customers a taste of product ownership before they commit to making a purchase. For marketing teams , these demonstrations can elevate a company brand, creating a great first impression and instilling confidence in a product’s fit for a prospect. Ultimately, a high-quality product demo can be the driving force behind closed deals.

Product demos hold significant importance for businesses across industries, serving as invaluable tools that can make a substantial impact on various aspects of their operations and success. Here’s a closer look at why product demos are important:

Clear Communication of Value A product demo allows you to visually and experientially communicate the value of your product to potential customers. Instead of relying solely on textual descriptions or static images, a demo brings the product to life, showing exactly how it works and how it can benefit the customer. This clear and tangible presentation of value helps potential buyers better understand how your product can meet their needs.

Addressing Customer Pain Points Product demos provide a platform to address specific pain points and challenges that potential customers may have. By showcasing how your product can solve real-world problems, you demonstrate that you understand a prospect’s needs and are offering a viable solution. This personalized approach enhances the relevance of your product and increases the likelihood of conversion.

Building Trust and Credibility Demonstrating your product’s capabilities in a real-time setting builds trust and credibility. Potential customers can see the product in action, which helps establish authenticity and minimizes skepticism. When they experience the product’s benefits firsthand, they are more likely to believe in its claims and view your business as a reliable source.

Engagement and Company Brand Building Product demos are engaging by nature. They captivate the audience’s attention, keeping them focused on your product and its features. This engagement leads to better retention of information and a stronger connection with your brand. An engaging demo experience can leave a lasting impression, making your product more memorable.

Faster Decision-Making Seeing a product in action can expedite the decision-making process for potential customers. A well-executed demo provides stakeholders with the necessary information to evaluate the product’s fit for their needs. However, you don’t have to have every decision-maker in the room for every demo. Interactive demos can enable companies to build consensus in the buying process, without requiring repetitive demos to multiple stakeholders. This can reduce the time spent on research and consideration, leading to quicker purchasing decisions.

Direct Feedback Loop Product demos enable you to receive direct feedback from potential customers. As they interact with the product, they may ask questions, share concerns, or provide insights. This feedback is invaluable for improving your product, enhancing its features, and refining your marketing and sales strategies.

Differentiation from Competitors In a competitive market, standing out is crucial. A compelling product demo allows you to showcase what makes your product unique and superior to competitors. It’s an opportunity to highlight key differentiators and position your product as the optimal choice.

Enhanced Sales Processes Product demos streamline the sales process by providing a tangible and persuasive presentation. They serve as a powerful tool for sales representatives to guide potential customers through the buying journey. Well-prepared demos can help overcome objections, address doubts, and ultimately close deals more effectively.

In essence, product demos play a pivotal role in bridging the gap between a potential customer’s curiosity and their decision to purchase. They facilitate understanding, build trust, and provide a memorable experience that can set the stage for long-term customer relationships and business success.

Types of product demos

Businesses rely on different types of product demos to engage audiences and showcase their offerings in the most compelling way. Each type caters to diverse preferences and varying stages of the customer journey. From interactive product demos to product tours to personalized demos, let’s explore each of the product demo variations.

Interactive Product Demos Forrester research shows that 60% of buyers will go to a vendor’s website before accepting an online or in-person sales meeting. Interactive product demos are a great first step for buyers to explore a product’s key features and benefits hands-on. Unlike static product tours, interactive demos empower potential customers to explore a product in a meaningful way. They serve as immersive experiences that drive sign-ups and ensure customers are well-acquainted with SaaS tools’ functionalities. Many companies choose to add interactive product demos to their homepage or marketing campaigns to engage prospects looking to self-evaluate.

Product Tours Self-guided product tours offer a customer-driven way to explore features. This allows users to learn about the product at their own pace, diving deeper into the functionality that matters most to their specific pain points. Ultimately, many teams choose to embed product tours via an interactive demonstration on their product page, driving user satisfaction in the evaluation process.

Personalized Demos Once prospects are ready to talk to sales, live demos can play a critical role in closing the deal. According to a study from Bain & Co. demos are one of buyers’ most widely used sources of information during the consideration stage: 72% of respondents said the vendors they ultimately chose outperform the rest of the field by using demos and trials. By addressing the specific pain points and challenges of prospects, personalized demos bring customization to the sales process. These demos typically follow a qualifying marketing interaction or discovery call. Live product demos enable teams to achieve personalization in sales, by helping prospects visualize how a product will work for their needs, or within their specific environment.

Video Demo Tools & Videos While video demos hold potential, they come with downsides such as limited interactivity and personalization. However, when used strategically, they can provide quick insights into a product’s features and benefits. Popular video demo tools enable businesses to create compelling product demo videos that capture attention and convey value effectively. While product demo video examples abound on enterprise companies’ websites, interactive demos may get twice as much engagement as static content — such as the product screenshots typically shared within a demo video.

The Sales Funnel for Product Demos

Companies can use product demos throughout the enterprise buying cycle . In the awareness phase, marketers and product teams embed interactive demos on the website to help buyers understand product value immediately. According to Forrester, interactive product tours featured on the website resulted in 60% uplift in average website interactions that converted to leads.

From there, sales and presales teams use live, personalized demos to tailor the product experience to a prospect’s specific use case or pain points. In the closing phases, interactive product tours can help buying committees evaluate products, even in the absence of final sales interaction.

Here are a few ways different personas can use product demos throughout the sales funnel.

Prospective Customers The product demo process serves as a prime opportunity to delight prospective customers. Early in the buyer experience, interactive demos can help prospects self-evaluate. Further down in the sales funnel, personalized demos can help in building relationships and fostering trust among buyers. Live demos should be a two-way conversation rather than a rehearsed presentation — successful reps look at demos as an opportunity to engage buyers about their pain points and highlight product features most relevant to their needs.

Sales Reps & Marketing Professionals Both sales representatives and marketing professionals can leverage demos as a tool for showcasing a product, building trust, and improving the buyer experience. Through effective product demonstrations, they can forge connections with prospective customers and lay the foundation for long-term relationships.

Delivering successful sales presentations and demonstrations requires careful planning, effective communication, and a deep understanding of the audience’s needs. To do it right, honing in on your target audience’s industry, challenges, and pain points is critical to tailoring your presentation to address specific needs and concerns. Customize examples and scenarios that resonate with your audience’s experiences. Know your product inside and out, and be prepared to handle potential objections or questions that may arise during the live demo process.

Sales Cycle & Process The product demo weaves seamlessly into the sales cycle, catering to each stage of the buyer’s journey. From the awareness stage to the consideration stage and beyond, product demos accelerate the buyer’s journey, facilitating more informed decisions. Both interactive and personalized demos play a pivotal role in shortening the sales cycle, making them an indispensable asset.

Here are a few ways to use demos throughout the sales cycle:

• Awareness stage:Interactive demos can be used directly on the website or product page, or embedded within marketing materials to showcase product benefits directly.
• Consideration stage:Live demos help sales teams connect directly with buyers based on their individual needs, and are often a critical part of the sales process.
• Decision stage: According to our recent survey of sales practitioners , the majority of enterprise sales teams (86%) have lost a deal to a committee decision at least once in the last month. Instead of the typical PDF or demo video recording, an interactive demo can guide buying committees through the best features within your solution, making it much easier for your champion to help you close the deal.

Sales Presentations & Demonstrations Sales presentations and demonstrations serve as the dynamic duo that brings a product to life. Through strategic planning, engaging content, and personalized delivery, sales presentations and demonstrations bridge the gap between a product’s potential and the customer’s understanding, laying the foundation for successful conversions .

Delivering a successful sales presentation requires careful research of a buyer’s industry, pain points, and objectives. From there, it’s key to develop a narrative that highlights relatable scenarios or customer case studies. Showcase what sets your product apart from competitors, by comparing your product’s features and benefits to alternatives in the market. The ultimate goal is to clearly articulate the value that the product offers to the prospective customer.

The Best Product Demo Creation Tool

The right demo creation platform should help anyone on your go-to-market team build demos quickly and easily. Demo creation platforms make it possible for go-to-market teams to generate and share high-fidelity, custom interactive demos that look, feel, and behave just like a software solution without developer involvement.

Overview Among the tools available, Reprise stands out as the first fully integrated, interactive demo creation platform. Reprise is the only solution built for the entire go-to-market demo lifecycle. It’s easy to use and extensible for all types of demo creators, from product marketers, to solutions engineers, to account executives. Reprise enables anyone to build product demos and illuminate key features at any stage in the sales process — improving both conversion rates and the prospective customer experience. In addition, using Reprise removes the security and failure risks that often arise from a homegrown demo sandbox environment.

Features The Reprise demo creation platform is made up of three core products. Here are some of the key features and benefits of each.

Reprise Reveal Reprise Reveal helps sales team members easily customize a live application or existing demo environment on-demand, with no code required. Reveal works by sitting on top of your real product, helping you tell an interactive, compelling story for prospective buyers. Using Reprise Reveal, you can create demo templates by use case, vertical, or persona. Reveal applies edits to your live demo environment instantly so sales teams can give buyers an immersive experience, without extensive setup time or engineering involvement.

Reprise Replay Reprise Replay enables go-to-market teams to create interactive demos and product tours with ease. You can create demo templates or demo libraries by use case, vertical, or persona. With Reprise Replay, it’s simple to edit, customize, or change the look and feel of your application to create tours, leave-behinds, and demos that show off the breadth of your product’s capabilities. Depending on the prospect’s needs, you can change charts, add data, swap pictures, build animations, insert videos, show integrations, hide or highlight parts of your product, and much more.

Reprise Replicate Reprise Replicate helps teams create a safe, stable demo environment. Instead of demoing in their homegrown demo environment, which can be difficult to maintain and prone to error, teams can clone a full application into a new environment for flawless demos without the headaches of traditional sandboxes. As with other Reprise products, it’s simple to genericize your data, then customize by vertical, use case, market segment, and more.

Hundreds of enterprise customers trust Reprise to tell their story with product demos. Customer case studies from companies like Cloudera, EvaluAgent, and Unbabel showcase how Reprise shortens time-to-value for prospective customers, shrinking sales cycles and conveying complex product messaging much better than tactics such as free trials. More customer language and testimonials can be viewed on review site G2 , as well.

How to Create a Product Demo in 3 Steps

Creating a product demo with Reprise Replay is simple. Here’s an overview of how to do it.

1. Capture your application. Reprise Replay uses screen capture technology to capture screens and recreate an interactive demo that you can customize. Simply open Reprise and select the “Product Tour” use case. Press the “capture” button that appears at the bottom of the screen, and navigate through the screens in your application you’d like to capture.

Step one in creating a product demo is capturing your application screens in Reprise Replay.

2. Edit or add interactive elements to your demo. For example, using the Replay Editor, you can edit text or images directly on the screen, either in one location or across all screens. You can also add images as screens, which is a great way to show desktop or mobile apps in your tours or incorporate the first page from a deck into your demos. Interactive elements such as hotspots are easy to add using drag-and-drop functionality.

Step two includes editing text or images, or adding interactive elements to your product demo using a drag-and-drop editor in Reprise Replay.

3. Preview and publish your product demo. When you want to preview your demo, simply click “Preview” in the upper right-hand corner to preview your entire demo from start to finish. Or, if you prefer, you can preview a single screen. Once you’re ready to publish, give your demo a name and description, and press “Publish” in the Replay Editor.

Caption: In step three, add a title and description to your demo and press publish!

Product Demo Examples

Below are three examples of Reprise-powered demos that provide prospects with a firsthand product experience, communicating the value of even the most complex products. These teams have leveraged demos to accelerate their sales cycles, improve the efficiency of their sales operations, and even keep customers informed of new products or features as they launch.

1. Pendo – which provides a product experience platform supporting enterprise customers like Morgan Stanley, Verizon Connect, and Cision – needed an easier way to showcase their product and its ability to solve customer problems than spinning up trials. Using Reprise, Pendo’s marketing team built a library of product tours that offer prospects a way to experience the product independently.

Their product tour library has been a successful driver of website conversions, serving more than 200,000 views. The Pendo marketing team also used a product tour to support a recent product launch, which proved to be a top-performing call to action.

In addition to helping marketing make a bigger impact, product tours have improved Pendo’s sales team efficiency. Prospects take tours before they’re ready for a sales conversation, so they’re more qualified once they do engage.

See one of Pendo’s product tours here .

2. HR platform provider Hireology saw an opportunity to modernize their sales motion. With Reprise product tours, Hireology prospects experience the product first-hand and go-to-market processes are more consistent and efficient.

At the top of the funnel, Hireology uses the product tours on their website to engage prospects with self-service marketing content, allowing them to self-qualify in or out of a sales process early on – without consuming the sales team’s cycles.

Mid-funnel, in addition to presenting live demos, sales teams share guided product tours as leave-behinds to highlight specific features for different audiences and their unique needs. They extend Hireology’s reach to a broader circle outside of the core buying committee in order to create wider consensus without needing every stakeholder to participate in every live call or demo. And they’re easy to build – Hireology’s eight feature-specific leave-behinds were created within a single month.

Across the funnel, every demo makes a bigger impact with consistent delivery and tight messaging. As a result, Hireology has seen opportunities involving product tours close 50% faster than those where product tours were not utilized.

See the Hireology product tour here.

3. Digital River is an e-commerce platform that helps organizations grow internationally while removing risk and complexity. Their sales team historically relied on sales engineers to set up demo environments before each live demo, which required extra effort and made it prohibitive to jump into a demo on the first call. This process introduced the risk of losing a prospect between the first call and second.

Reprise has evolved the way Digital River demos. Sales reps can independently deliver demos, without worrying about the stability of the demo environment. And they can be adaptive, showing aspects of the product a customer will care about most based on real-time feedback. This real-time feedback helps to qualify whether the solution is relevant earlier in sales cycles, improving efficiency.

With Digital River’s live demo platform, prospects are qualified earlier on, and sales engineers get time back that had been previously spent creating demo environments and supporting early sales calls. The customer experience is also better, because prospects get to see the product sooner, and the demo they see is catered in real time to their needs and interests.

See one of Digital River’s demos here .

Frequently Asked Questions: Demystifying Product Demos

How do product demos improve close rates? Product demos provide a tangible showcase of a product’s value, addressing concerns and building trust, which collectively contribute to higher close rates. Demos allow buyers to self-qualify earlier in the funnel so buyers are more educated and purchase-ready by the time they get to sales. And, they enable SEs to be more efficient, so they can give customized, best-practice demos that result in higher close rates.

What is the purpose of a product demo? The purpose of a product demo is to visually and experientially communicate a product’s features, benefits, and functionality, allowing potential customers to make informed decisions.

What makes a good demo? A good product demo is engaging, informative, and tailored to the audience’s needs. It effectively communicates the product’s value proposition and leaves a lasting impression.

What should you include in a product demonstration? A product demonstration should include a clear presentation of key features, benefits, real-world use cases, and a compelling narrative that resonates with the audience.

When do product demos happen in the sales process? Product demos are strategically placed throughout the sales process, from the awareness stage to the consideration stage to close, guiding potential customers toward making a purchase decision.

What is the goal of a product demo? The goal of a product demo is to provide potential customers with a firsthand experience of a product’s value, leading to increased understanding, trust, and ultimately, conversions.

In the complex enterprise sales process, product demos emerge as one of the most effective ways to showcase a product’s key features and benefits, while weaving in compelling and targeted narratives that help potential customers understand how your product will work specifically for them. Armed with this comprehensive guide, you’re now equipped to take advantage of the power of product demos, forging prospect connections, accelerating conversions, and driving go-to-market success.

You might also like …

Ready to build better demos?

We empower enterprise presales, sales, and marketing teams to create winning demos.

Reprise is the world's leading demo creation platform.

What is a Demo Creation Platform?

Do you need a demo creation platform, what is the best demo creation platform, is reprise the best demo creation platform for me, what is demo automation, why reprise, terms of use, data processing agreement, privacy policy, sub-processors.

© 2024 Reprise.

How to Host an Effective Product Demo to Boost Sales (With Demo Script Examples)

In this article, we’ll explain what product demos are, why they’re beneficial, and how to run one effectively, along with some proven tips and demo scripts from sales pros who host product demos every day. Let’s dive in!

Table of Contents

What is a product demo, the benefits of product demos in the sales process, 4 steps to the perfect product demo.

• 3 sales demo script examples

A product demo, or sales demo, is an in-person or virtual demonstration that illustrates the ways in which a physical product or piece of software operates. Product demos can be pre-recorded or delivered in real time and are used by salespeople to give prospects an overview of various features, highlight use cases , and communicate value.

Some common variations of the product demo include:

• One-to-many demo: A regularly scheduled presentation in which one or more sales reps give a general overview of their product to a group of interested prospects. Prospects often have to register online to attend these demos, and the demos can be live, pre-recorded, or a mix of both.
• One-to-one demo: A live presentation in which a sales rep shows off specific product features based on the individual needs of a single prospect or team.
• Technical demo: A one-to-one demo in which your prospect gets hands-on experience with your solution and uses it for themselves within a structured setting.

There are three specific advantages that make product demos an essential tool for B2B sellers: proof, excitement, and personalization . Let’s take a quick look at each of these…

The most obvious benefit of hosting an effective product demo is the ability to provide proof of your own claims. Your company’s website can say anything it wants. It can list product features, share software screenshots, and showcase customer testimonials —all of which are useful.

But until a potential customer actually sees what your product or software solution can do with their own eyes, they won’t be convinced that your offerings will deliver the kind of value and user experience that you claim they can.

Most folks won’t make a purchase until they’re absolutely positive that the product they plan to buy can do what the company producing it says it can, especially at higher price points . That’s why proof of product is so important.

While it’s important to show off what your product does, you also need to get people excited about what you’re selling. A proper product demo will give you this opportunity.

We’ll talk more about how to build excitement later in this article. For now, just understand that focusing on the tangible benefits of a product rather than simply listing its features is the best way to create enthusiasm and anticipation for anything your company sells.

Related: Why success is the only thing you sell in B2B sales

“I try to keep my demos light and be authentic. Since I love helping companies grow and I love solving problems, I simply try to let that enthusiasm leak into the conversation as my prospective customer and I explore all the amazing things my product can do for them.” ‍ Mike Carroll, Head of Growth at Nutshell

Personalization

Lastly, a product demo—especially one that’s conducted in real time—will enable companies to personalize their presentations for their viewers. You can’t create unique web pages for every person who shows an interest in your products. But you can customize each one-to-one product demo you host to cover features and benefits that your specific prospects will find useful.

As you know, personalization in sales is imperative . Product demos make it easy to incorporate this philosophy into your selling practices.

“When people can tell you exactly what they need, it’s easy to just show them. What’s challenging is personalizing the demo of a product for a person or team that doesn’t know exactly what they need, but know they need a CRM. I personalize a demo by telling the Nutshell story, how we use it, how it helps our team. Even though I do research on the company that’s trying Nutshell, I don’t presume to know what they’re going to need. Instead I try to put more of my own experience into the demo.” Mike Carroll, Head of Growth at Nutshell

A product demo can provide proof of product, build excitement for a company’s offerings, and increase sales via personalization…but only if said product demo is hosted effectively. In this section, we’ll outline a four-step process to help you host stellar sales demos, no matter what kind of product or software you sell.

1. Get prepared

Before you consider jumping on a video conference call with a new prospect or driving out to a potential customer’s office to demo your company’s offerings in person, you need to research your prospect enough to be able to tailor the demo specifically to them.

“If you’re in B2B sales and you can copy their logo from their website and paste it in your demo where it would appear as a customer, do it,” suggests Frank Chiodo of Trivr Eats . “If you know their industry and can configure your demo’s verbiage to match their terminology, do it. However you can invest time into helping tell the story of how they would specifically use and benefit from your product, it’s going to help them imagine life after saying yes. “

If you want to tailor your demo to each individual prospect in this way, you need to know:

• Who will be viewing your product demo
• What role each of these folks have
• The daily challenges they face
• The goals they hope to accomplish
• How your product or software can assist them

Once you’re able to answer these five questions, you’ll be in a much better position to host an effective product demo. But there’s one more thing you should do as well: Make sure to set an agenda for your product demo and share it with your viewers.

This is an important part of the preparation process. It will help ensure you stay on track during your presentation . It will also make your prospects more comfortable, as they’ll know exactly what to expect from you. Comfortable prospects are much more likely to make purchases.

2. Describe value

As we said earlier, that giant list of features on your website, while necessary, won’t actually sell your products or software. To entice someone to purchase something, you have to make them understand how your offering will  benefit  them. In other words, you need to describe the value that your product or software will bring to your potential customer.

Take a look at the following two examples and decide which sounds better:

• “Our new truck has 385 horsepower!”
• “Our new truck will allow you to easily tow your boat or fifth-wheel trailer!”

The second one, right? That’s because the first sentence simply lists a feature. The second describes the  value  of having that feature. Unless you’re a total gearhead, the “385 horsepower” stat is basically useless. But by describing what 385 horsepower can accomplish, the stat becomes much more meaningful and enticing.

When crafting your product demo content, always look for ways to explain the value behind the products you sell, rather than focusing on features.

“If you try to demo every feature, it’s like drinking from a firehose and easy to lose the prospect,”  says  Jared Knotts , Account Executive at  Nutshell . “Stick to showing how your solution can help them accomplish their goals.” 

3. Answer questions

Effective product demos focus on the prospects’ personal needs. But to really understand what a prospect needs from your products, you have to ask them first. That’s why we suggest starting every product demo with a quick Q&A session.

As business coach  Maria Marquis  says in regard to product demos:

“When we feel like we need to hit all of the talking points, we end up talking at our participants for 25 minutes before we involve them. And asking ‘do you have any questions?’ doesn’t count as true engagement. The more you talk about yourself, the less you’ll talk about the real problems your prospect is trying to solve.”

So start your product demos with questions like:

• “It’s my understanding that you want to accomplish A, B, and C. Is that right?”
• “You’re currently looking for ways to overcome Challenge X, correct?”
• “What specific capabilities are you looking for in this type of product?”

Once you know this information, you can customize your product demo to suit each individual prospect and provide a better experience for them. But don’t stop there! Allow time both during and after your presentation to answer questions as well.

“Each demo is different, but  everyone asks about price, contracts, onboarding, and support, ” says Nutshell Head of Growth  Mike Carroll . “You have to be ready to answer those questions in a variety of ways because while the questions are the same, the intent or context behind them is always different.”

The best product demonstrators are those who focus first and foremost on their audience and seek to understand the questions they have, then answer them as clearly as possible. If you can do that, you’ll find success with product demos, guaranteed.

4. Provide next steps

Finally, end each of your product demos with a “next steps” section. What should folks do  after  watching your presentation?

“Your product demo has to finish with a call to action—how can people buy, order, sign up?”  recommends John Moss, the CEO at  English Blinds . Give specific direction, incentives, and prompts to do so.”

The exact call-to-action you work into your product demo will depend on you, the product you’re trying to sell, and your unique audience. But every product demo should include some kind of next-step section.

Don’t let your prospects get stuck in your  sales pipeline ! Gently push them in the direction you want them to go. If you hosted your product demo effectively, they’ll probably follow your lead.

Want even more tips for driving sales success?

Our Sell to Win Playbook provides tons of expert advice on what it takes to turn prospects into sales. Get an insider look by downloading the playbook for free!

GET MY FREE DOWNLOAD

3 sales demo script examples from certified supersellers

To find out what it takes to deliver world-class demos, we interviewed revenue experts at three leading sales orgs: Rattle, Gong, and GetAccept. They shared not just their demo frameworks, but also insights into why they work.

• Rattle: Qualification and demo in one
• Gong: Five-act script
• GetAccept: Unique qualification and a back-to-front demo

(BONUS) Outreach: How to tell great stories

1. rattle: qualification and demo in one.

Ranjay Matharu sells sales software to salespeople. When you’re selling a sales tool ( Rattle is a CRM-to-Slack automation tool) to sales and revenue operations leaders, nothing short of an exceptional demonstration will do.

Here’s the high-level structure:

Step #1: Qualification

Step #2: sales deck, step #3: product demo, step #4: next steps.

Most sales organizations split qualification and product demos into separate meetings. SDRs usually run the former and AEs handle the latter. But Ranjay does things a little differently.

“As long as you can get the right information during discovery, I think you should do qualification and show the product,” he explains. “Asking and answering questions for 45 minutes is exhausting. Show them something. Get them excited.”

That’s why his demo calls include a dedicated qualification section at the top. To make sure he gets all the information he needs, Ranjay uses the SPICED framework from go-to-market consultancy, Winning by Design .

• Situation : Facts, circumstances, and background details about your prospect.
• Pain : The challenges that brought the prospect your way.
• Impact : How you impact your prospect’s business.
• Critical Event : Deadline to achieve that impact.
• Decision : The process, committee, and criteria involved in purchasing a solution.

But this demo structure doesn’t rely on SPICED. You can have just as productive a conversation using BANT , MEDDPICC , FAINT , or another jumble of letters.

The single most important thing is that you use your qualification questions to understand why someone is on the call. What are their pain points? What challenges are they facing? What goals and objectives do they have?

Understanding that is the secret sauce to a good demo because it reveals what buyers care about and therefore what you should show them.

Immediately after qualification, Ranjay pulls up a sales deck. It’s his way of framing the upcoming product demo. It establishes the problem, quantifies the risks of doing nothing, and shines a spotlight on the solution.

While a useful tool, sales decks can also go really wrong. The difference between an amazing presentation and a tedious PowerPoint is razor-thin. To keep his prospects engaged, Ranjay cut all extraneous content, leaving just the essentials of a great story.

He starts with the problem.

Then he agitates the pain.

Finally, he presents the solution.

By the end of the deck, Ranjay wants his prospects chomping at the bit to see his product. That’s when he fires up a screen share and opens Rattle.

(When I said sales decks are tough to get right, I meant it. For some inspiration, check out Zuora’s deck —often called the “best sales deck ever—and this teardown by strategic narrative consultant Andy Raskin.)

Although it’s a relatively simple product, Rattle has hundreds—possibly even thousands —of use cases. Reps can’t prepare engaging stories for all of them. Ranjay’s solution was to analyze Rattle’s product usage and rank use cases by popularity. He discovered his customers were using a handful of applications far more than others.

• Missing MEDDIC fields
• Overdue or upcoming start/close date
• Logging calls after meeting
• No activity
• Real-time visibility for the executive team

These became his demo use cases and he crafted a compelling way to showcase each one. All his stories follow the same rough outline.

Use Case Script

[Problem acknowledgment] “You mentioned that forecasting is a huge issue.”

[Product solution] “Let me show you how Rattle can solve that.”

[Buyer feedback] “Could you see yourself using this to impact accurate forecasting?”

Rattle’s sales reps know all five stories like the back of their hand. While they can reel off each one without even thinking, the trick is knowing what stories to tell.

“The most important thing is to show the most relevant use case based on your qualification,” says Ranjay. “If you don’t, they’re gonna tune out.”

That’s where everything you learned during qualification comes in. Often, reps default to features they think are cool. But what you need to do is open your demo with the use case most relevant to your buyer—even if you personally find it boring.

Before hanging up, Ranjay always sets next steps with his buyer. For most of his deals, there are two options available:

• Set up a product trial
• Arrange a second demo with stakeholders

Setting up an extended trial is Ranjay’s default. Seeing the product is one thing, he says. Experiencing it first-hand is something else entirely.

However, he’s aware that not every prospect will be bought in enough to progress to a trial. Perhaps the buyer wasn’t convinced by what they saw. Maybe they need to bring in other stakeholders. In these situations, Ranjay pushes for another demo with a wider group of stakeholders.

16 sales process templates for B2B pipelines

Whether you’re building your first sales process or overhauling an existing one, these Nutshell-approved templates will give you a great head-start.

FREE DOWNLOAD

2. Gong: Five-act script

Gong doesn’t really do boring . That extends to their demo scripts, too. It’s upside-down and packed with smart psychology to educate prospects without lecturing them.

Here’s the framework:

Act #1: The contextual overview

Act #2: the “upside-down” demo, act #3: social proof, act #4: solve exactly, act #5: next steps.

According to Jonathan Costet , senior growth marketing manager at the revenue intelligence platform, all great demos start with a contextual overview .

Even the best demo falls apart without context. You’ve got to establish what you’re talking about and (perhaps more importantly) why you’re talking about it.

Through the first 10 minutes, you’ve got three key objectives:

• Set the problem with the status quo
• Spell out the stakes, including your buyer’s current pain and potential benefits
• Start a conversation that resonates with your buyer

Although sellers are taught to focus on benefits , Jonathan encourages people to switch their focus to losses . You see, negativity bias means people respond far more strongly to possible losses than potential gains.

One of Gong’s features is automating low-impact tasks. The benefits-focused pitch would be: “You’ll have more time to dedicate to other projects.” Good, but not that emotive. Now consider the loss-focused pitch: “You’ll stop wasting time doing repetitive tasks that are easy to automate.”

Can you feel the difference?

Context-setting isn’t all that revolutionary. But Jonathan’s second act is. Most demos build to a crescendo. They start small and escalate to the buyer’s most agonizing pain point. That makes sense…in theory.

But that’s not how it works in real life.

If you start with something small and minor, your buyers will switch off. They’ll pull up Slack or check emails on their phone. By the time you get to your big reveal, you’ll have lost them.

That’s why Jonathan advocates for the “upside-down” demo.

He puts his buyer’s biggest pain point right at the start.

“We came to this framework after analyzing 67,149 sales demos,” he says. “While a lot of it might feel counterintuitive—like not ramping up your sales demo—it’s the best way to keep the conversation engaging and boost win rates.”

Example Script

Rep: During our first call you told me you were struggling with [Problem #1]. Is that right?

Prospect: Yes, that’s right.

Rep: Got it! Let me show you how our solution can help.

If you align your demo with your buyer’s pain points from the first minute, you’ll be miles ahead of your competitors.

Okay, you like your logo slide. Each company name represents a big win. But your buyers probably don’t care that you sold Microsoft or GE. Indeed, getting social proof wrong can be costly. According to Gong, misusing social proof tactics drops your close rate by 22% .

The point here isn’t that social proof is bad. You just have to be careful about it. The trick is to tell before-and-after stories from comparable companies—same size, vertical, goals, and so on.

Here’s a sample story:

Acme Corp [Customer] needed to automate low-value tasks for their sales reps and build a scalable sales process [Objective]. They rolled out our platform and built automations to handle data entry, information sharing, and research [Solution], allowing them to increase active selling time by 40% [Benefit]. Currently, their sales team is generating 25% more leads [Benefit] and 30% more revenue than before [Benefit].

The difference between this and a logo slide is immense. Before-and-after stories show the journey and improvement. They build credibility through others’ success and convince prospects that they can achieve the same.

So drop your logos and start telling stories.

Most successful demos are around 45 minutes long. That’s not a lot of time to exhaustively demonstrate a product. Instead of delivering a surface-level look at everything, Jonathan suggests reps slow down and go deeper on a handful of use cases. 

When demoing anything, your goal is to identify your prospect’s pain points and explore how your product or service could help. Here, Jonathan uses open-ended questions and statements to kickstart deeper discussion.

Drop general questions at any point in the demo:

• I’ll pause here if you have any questions.
• What are you thinking so far?
• Do you have any other concerns or needs that we haven’t talked about so far?

Or use a feature-specific question to prompt a response to particular functionality:

• How do you see your team using this product?
• Before we dig into this feature in more detail, I wanted to ask you: how does your company currently handle [common problem]?”
• Is this something you’d use for [use case]?

Bring things back to your prospect’s objectives with goal-focused questions:

• Why do you need this solution now?
• Why is this such an important problem for you to fix?
• Why is it important to solve [challenge] by [deadline]?

Asking probing questions during your demo allows you to hone in on your buyer’s most important pain points. When you do that, you can turn a generic demo into a highly personalized experience.

The purpose of a demo isn’t to get a signature. That comes later. According to analysts at Gartner, great demos achieve two key objectives :

• The prospect sees how they would use the solution
• The prospect sees how the solution would solve their problems

Once you’ve achieved those aims, it’s time to wrap things up. But that’s not the end of the demo just yet. High-performing reps always set next steps. They never let a conversation peter out with a vague, “See you later.”

Example Scripts

Do you have your calendar in front of you? Perfect, I’ll send the invitation now…did you get it?

How does [date and time] look for you? Is there anyone else we should include at this point in the discussion?

As a next step, I’d suggest [next step]. Does that sound good? When works best for you early next week?

Your optimal next step depends entirely on your sales process. It could be a technical discovery, executive stakeholder sync, or contract negotiations. The most important part is that you book your next step before you hang up.

3. GetAccept: Unique qualification and a back-to-front demo

Madison Simon was GetAccept’s first sales hire. Working closely with Vice President of Growth, Dailius Wilson, she helped build GetAccept’s sales motion. It was an intense experience.

“He put me into the fire a lot,” Madison laughs. “But I learned a lot through doing. He taught me a lot of his own methodologies so they’re not processes that you’ll find on Google.”

GetAccept’s demo structure is one of those unique systems.

Check out the overview:

Part #1: Deeper qualification

Part #2: product demo, part #3: action items.

Composed of just three parts, it might look simple, but there’s a lot of flexibility for reactive personalization and adaptation.

Here’s how it works.

Before prospects make it to GetAccept’s AEs, they’ve already gone through a basic qualification run by an SDR.

“It’s a checklist of five things to make sure they’re qualified for a meeting,” explains Madison. It covers things like company size, decision-maker status, and tech stack integration.

The basic qualification leaves a lot of questions unanswered so Madison spends the first half of her demo calls exploring the deal’s context. She uses a custom qualification framework created by Dailius combined with a couple of tweaks of her own.

• Organizational structure: What roles, processes, and workflows are relevant to this project? Document the roles, responsibilities, and workflows of each person. 
• Politics and players: Who is involved in this process? Identify your champions, users, decision-makers, technical stakeholders, and blockers. Work out whose buy-in you need for the deal.
• Challenges and pain: What are your prospect’s challenges and pain points? Analyze whether or not you have unidentified challenges and how much each challenge is inhibiting the prospect’s success.
• Goals and objectives: What is your buyer’s ideal state? Can you add value or impact to their ideal state? If you’ve identified multiple objectives, work together to decide which actions will make the most impact.
• Needs vs. wants: What features does your buyer consider necessities and which are nice-to-haves? You need to understand where you satisfy their requirements and where you add additional value. 
• Timeline: What sparked their solution search? How did they find you? Do they have an ideal go-live date? Is there urgency? If there isn’t a timeline, how can you create one?
• Technology stack: What relevant technologies are in play? Is your buyer considering adding more? Can you condense or simplify their tech stack? How would you integrate your product with their systems?

The discovery part of the call isn’t just simple fact-finding. Madison uses each question as an opportunity to introduce and position GetAccept. If she asks about a pain point, she’ll hint at how her product can help solve it. If a prospect mentions timeline, she’ll assure them GetAccept has an efficient implementation strategy.

She’s also borrowed a particularly effective oratory technique from political speech writing.

“I dig into my prospect’s pains and their ideal state, and constantly go back and forth,” she explains. “These are your challenges, but where would you like to be? These are your pain points, but what are your goals for this year? I constantly toggle between the pains and future states.”

Flicking between the negative status quo and the positive future amplifies both experiences. It makes the status quo feel worse and the solution seem better. It’s incredibly effective in motivating buyers.

There are two parts to GetAccept’s product demo: end state and explanation. In the first, Madison immediately showcases the result of implementation. Like Ranjay at Rattle, she has a handful of pre-scripted use cases and uses her earlier qualification to select the most relevant.

• Pre-meeting agenda template
• Proposal template
• Handover template

“When I send someone the pre-meeting agenda, I use our product to send it,” Madison says. “When I meet with them, I use what I sent them as an example. I say, ‘You got this pre-meeting agenda, some information, and a video. What did you think of that? This is what your customers would experience.’”

It’s like jumping straight to the, “So what?” It shines a spotlight on the benefits like internal efficiency gains and improved customer experience. When a buyer’s eyes light up, Madison doubles down with a back-end explanation, pulling up GetAccept and walking through how she made the magic happen.

It’s a simple but impactful structure.

GetAccept’s deals typically feature two demos. While reps try to tailor the first demo to their qualification, it’s still relatively generic. What comes next is a fully personalized product demo.

“I take their documentation, logos, and colors, and I brand the platform,” Madison explains. “I put their content in it. I will embed some videos they’ve posted. I pretend I’m an AE at their company and run my sales process as if I were their teammate.”

To keep prospects on the hook, Madison sets them action items ahead of the second demo: collect sales collateral, send some example pieces of content, or share their brand toolkit. It makes the next stage a shared responsibility.

It also weeds out the time-wasters. If someone’s not willing to dig out a couple of pieces of sales collateral, are they really going to convert? Probably not.

All three demo frameworks we’ve talked about rely heavily on storytelling. But there aren’t many reps who can spin a yarn like Stephen King. Telling good stories is hard. 

Thankfully, Outreach’s Andrew Mewborn has some advice.

But before we talk about stories, let’s rewind a bit. Because great product storytelling needs great product marketing.

Take your product or service’s top three value propositions and identify three features associated with each value proposition. And then describe the benefits connected to each feature.

Here’s his example for one of Outreach’s value propositions.

• Drive predictable and measurable revenue growth
• Automatic posting of activities to SFDC
• Task prioritization
• Allow your reps to strive toward the perfect sales process
• Don’t let reps waste time with data entry
• Top reps don’t waste time on low-converting leads

Your next step is to write the stories for each feature. Your goal is to illustrate the value proposition and highlight the benefits without sounding salesy.

To do that, Andrew uses a seven-sentence framework :

• Once upon a time, _______
• Every day, _______
• But one day, _______
• Because of this, _______
• Because of that, _______
• Until finally, _______
• And ever since then, _______

If you’ve ever taken a creative writing course, you’ll recognize steps one through six as Pixar’s fourth rule of storytelling . (Andrew added the seventh sentence himself.) If it’s good enough for WALL-E and Toy Story , it’s good enough for your sales demo.

Here’s what the storytelling framework looks like when you fill it out for Outreach’s sequences feature.

• Once upon a time, there was an SDR named Mark.
• Every day, he would reach out to prospects and get a response after two or three emails.
• But, one day, he realized that two or three touches no longer worked.
• Because of this, he started doing eight to 12 touches.
• Because of that, he couldn’t keep up with eight to 12 touches per prospect. Leads were falling through the cracks because he didn’t have a consistent process.
• Until, finally, he discovered the Outreach sequence.
• And, ever since then, Mark has had a consistent process to follow up with every single lead—with no leads falling through the cracks.

Repeat this process for every feature and you’ll end up with nine awesome product narratives. Depending on what your prospect cares about, you can chop and change which ones you use during your demo.

Your turn: Demo your products effectively

“Personalized demos have a huge impact on our sales,” says Nutshell’s Mike Carroll. “Our overall activation rate (trial users turning into customers) is 12-14% on average.  When teams in trial get a demo, that number jumps to nearly 40%.  People want to see how your product works and how it’s going to work for them.”

A well-hosted product demo will allow you to provide prospects with proof that your company’s offerings do what you say they will. It will also give you the opportunity to personalize your selling process to each potential customer and get them excited about the things you sell.

So remember to follow the four steps we outlined in this article:

• Get prepared
• Describe value
• Answer questions
• Provide next steps

Looking for another way to increase sales numbers?  Purchase a  Nutshell  subscription for your team.  Our popular CRM and sales automation software is easy to use and packed with convenient features you can use to build better relationships, delight customers, and sell more of your company’s products.  Try Nutshell for free today !

NO CREDIT CARD REQUIRED

Want to kick the tires a bit.

No problem. To see if Nutshell is the right choice for your sales team, start a 14-day free trial today!

LET’S GO!

Ready to try Nutshell for Free?

How to Conduct an SEO Website Audit for 2024

National Small Business Week

19 Best Email Testing Tools to Help You Drive Revenue (And Avoid Embarrassment)

Crm marketing strategy examples you can try for yourself right now, 7 things managers should listen for in a sales call recording, 4 types of customer data and how to collect them.

Join 30,000+ other sales and marketing professionals. Subscribe to our Sell to Win newsletter!

This element relies on Javascript to run. Please enable Javascript in your browser for the best viewing experience.

Advisory boards aren’t only for executives. Join the LogRocket Content Advisory Board today →

• Product Management
• Solve User-Reported Issues
• Find Issues Faster
• Optimize Conversion and Adoption

How to create and deliver an impactful product presentation

As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).

One of the best ways to do this is to deliver a product presentation. In this guide, we’ll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .

How to structure your product presentation

Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.

This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.

From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customers’ problems and how you plan to do it.

Following this structure, your product presentation should flow as follows:

• What will you do?
• How will you do it?

This is your chance to set up the entire presentation and create a memorable first impression.

You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.

Start with an image that figuratively or literally depicts the problem and add some text. For example:

• “Is this you?”
• “This is our customer”
• “This is our focus for the next quarter”

A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain — often poorly — the steps they took so the agent could attempt to reproduce the problem.

Once you’ve identified the problem, it’s time to agitate it — in other words, make the problem seem as big and as urgent as possible.

The goal here is to get your audience members thinking about how much better things could be if this problem were solved.

Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.

Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem you’re setting out to solve.

For example:

3. Solution

Finally, it’s time to introduce your solution. This is where you get to talk about how you plan to solve the customer’s problem.

Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?

Ideally, you should have an image that depicts — figuratively or literally — what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.

The tone you want to present is something like, “Fear not! There is a product with a solution. Here’s how it will help our users solve their problems.”

4. What will you do?

What will you do to help your customers solve their problems?

Over 200k developers and product managers use LogRocket to create better digital experiences

Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.

5. How will you do it?

Finally, you get the slide that most people are after: the product roadmap .

Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?

The roadmap section of your presentation is also an opportunity to showcase the product in action.

A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the product’s use, you can help the audience understand how your product solves customer problems.

What is the goal of a product presentation?

Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the product’s value and gain the buy-in you need to execute your roadmap .

An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.

Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.

Product presentation template

Click here to access the template I used to create the example presentation referenced throughout this guide.

To customize this product presentation template , select File > Make a Copy or download the file to your computer.

How to deliver an engaging product presentation: 4 tips

By this point, you’ve prepared an awesome presentation. Now it’s time to deliver it.

Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:

• Know your audience
• Start with a bang
• Keep it concise
• Engage with your audience

1. Know your audience

The first step to giving an effective presentation is to know your audience:

• Who are you presenting to?
• What are their needs and wants?
• How knowledgeable are they about the subject matter?

Answering these questions will help you tailor your presentation so that it resonates with your audience.

For example, if you’re presenting to a group of engineers, you’ll want to focus on the technical aspects of your product . If you’re presenting to a group of salespeople, you’ll want to focus on how your product can be sold effectively.

By understanding who your audience is, you can ensure that your talking points hit the right note.

2. Start with a bang

You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience’s attention.

One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.

For example, you could start by saying something punchy and ambitious, like: “Our new product has the potential to revolutionize the way we do business.” This will immediately pique the interest of your audience and set the stage for the rest of your presentation.

3. Keep it concise

When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation — they’ll tune out before you even get to the good stuff.

The product presentation template used in the example above only includes five slides; there’s no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.

Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.

Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.

If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.

4. Engage with your audience

An effective presentation is not a one-way street; it should be interactive and engaging.

Don’t just stand at the front of the room and lecture your audience. Instead, try to get them involved in what you’re saying. Ask questions, invite input from the group, and encourage discussion.

The more engaged your audience is, the more likely they are to remember what you’ve said — and, hopefully, buy into it.

Giving an effective product presentation doesn’t have to be difficult — it just takes a little planning and preparation.

By following these tips, you can be sure that your next product presentation goes off without a hitch!

Featured image source: IconScout

LogRocket generates product insights that lead to meaningful action

Get your teams on the same page — try LogRocket today.

Share this:

• Click to share on Twitter (Opens in new window)
• Click to share on Reddit (Opens in new window)
• Click to share on LinkedIn (Opens in new window)
• Click to share on Facebook (Opens in new window)
• #collaboration and communication

Stop guessing about your digital experience with LogRocket

Recent posts:.

Leader Spotlight: Creating dynamic product content, with Nacho Nart

Nacho Nart talks about using modify existing product assets, such as photos and advertisements, to cater to different geographies and markets.

What makes for a habit-forming product?

The job of the product is to get that first win to establish trust and then create a loop with nudges for further engagement.

Leader Spotlight: Gaining context in new industries and verticals, with Boris Logvinsky

Boris Logvinsky talks about the importance of building context and understanding customer challenges when you move between industries.

Techniques for running customer behavior analysis

Customer behavior analysis (CBA) is the study of how individual customers, groups, or segments act when interacting with your product.

Leave a Reply Cancel reply

Learn More About:

• Customer Acquisition
• Optimization
• Customer Experience
• Data & Analytics

Product Demonstrations: Your Secret Weapon to Convincing Leads to Buy

Close more sales by using product demonstrations in your sales process. This article will teach you how to produce, present, and optimize demos that sell.

Product demonstrations are your one-way ticket to convincing leads to buy from you. They exist in the middle of your sales funnel in the intent stage, a critical step between awareness and purchase.

You must master the demonstration and communicate how your solution helps your customers manage questions and concerns related to your products, bolster their interest in your product and solidify their decision to buy from you. Without this skill, you’re losing out on leads and (worst of all) sales.

In this article, we’ll review: 

• What product demonstrations are and why you should use them
• Common questions about product demonstrations
• The types of product demonstrations 
• How successful SaaS and ecommerce companies use product demonstrations in their sales strategy

What is a product demonstration? 

A product demo is a sales presentation to prospective customers on your product’s core functionality in hopes of closing a sale. Product demonstration occurs in the middle of the sales funnel in the consideration stage after qualifying a lead. Once you determine where your leads are in the funnel, you can set up a product demonstration. 

What are sales demos, and are they the same as product demos? 

Product demonstrations are also called sales demonstrations, sales demos, SaaS demos, or simply “demos.” Hubspot differentiates between product and sales demonstrations, saying that sales demos provide demonstrations to prospects, whereas product demos provide demonstrations to current customers.

However, thought leaders in the SaaS industry like Jacco van der Kooji consider them to be the same. In this article, we don’t differentiate between the two terms.

What are the different types of product demonstrations?

Product demonstrations can be live or recorded, delivered in person or through a digital medium, and given to one lead or to many at once. Several product demonstration methods convince your prospects to buy from you that you could be using today. They are: 

• Product demonstration videos. These illustrate how your product functions and to help prospective and existing customers obtain relevant information to make a purchase decision. 
• Store demonstrations. These demonstrations allow brands to showcase and promote products in-person to encourage immediate sales. 
• Trade show product demonstrations. Just like in-store product demos, these allow brands to demonstrate products in real-time and allow sales reps to connect with prospective customers directly. 

Why is product demonstration important?

Product demonstration is your chance to show potential customers why your product solves their problems. 

Here are several additional product demonstration benefits: 

Speeding up the purchasing process

Signing up for free trials or calling your sales team takes time and time is of the essence when persuading your leads to buy from you. Three-quarters of leads complete a sale within an hour of visiting your website, so you need to demonstrate the value of your product fast.  

Product demonstrations are no-commitment, no sign-up solutions that save time for your leads. In just a few minutes, they can see how your product can solve their specific problem, and that’s worth a lot more than another sales pitch. 

Allaying customer fears

According to Gerald Zaltman, a Harvard Business School professor, humans make 95% of their purchasing decisions subconsciously , meaning you must achieve a positive experience with your prospect. One way to do that is by talking directly to their pain points. 

When giving live product demonstrations, leads have the opportunity to ask questions and offer product-related concerns.

They provide a rare opportunity to address your prospect’s main problems and offer potential customers a chance to see the product in action and experience how it works. This can be the deciding factor in whether or not they make a purchase. 

Giving customers a sense of buying power

Customers don’t want to be forced into a sale; they want to be inspired into a purchase. Product demonstrations put the decision-making in the hands of the customer. 

When customers see a product in action, they can imagine themselves using it, becoming the one in control of the product. Vividly imagining how your future would be better after purchasing the product can be a persuasive sales technique, which is why the test drive is the foundation of car salesmanship. 

Enabling your sales team

Your best weapon for successful product demonstrations is: your salespeople. Your salespeople are highly-skilled professionals who know how to use the product to its best advantage and as a result, know how to sell it. A product demonstration is an excellent way for your sales team to seal the deal with prospective clients.

What should a product demonstration include?

A product demonstration must give prospects a clear idea of what the product does and how to use it.

To this end, your demo should be well-organized and concise, covering the most important points in only a few minutes. 

The demo must be visually engaging, with clear imagery and an appealing design. But, of course, aesthetics and presentation are only part of the equation–the product itself must be compelling and offer value to potential customers. 

Enjoying this article?

Subscribe to our newsletter, Good Question, to get insights like this sent straight to your inbox every week.

What are the steps involved in a product demonstration?

There are several steps involved in creating a compelling product demonstration.

Choose the right format for your audience

Product demonstrations done right are a powerful marketing tool; done wrong and you lose out on potential sales. The first consideration is choosing the correct format. 

Will you demonstrate in-person, through a video, or live stream? Each option has its own advantages and disadvantages. 

In-person demonstrations allow you to build rapport with potential customers and answer their questions directly. However, they can be logistically challenging to coordinate unless you have your own storefront. 

Video demonstrations can be watched easily by a wider audience but lack the personal touch of an in-person demonstration. 

Live streams offer the best of both worlds, allowing you to interact directly with viewers while reaching a large audience. 

Ultimately, the best format depends on your specific product and goals. You can ensure a successful product demonstration by taking the time to choose a suitable format. 

Without preparation, your meeting will fall flat. You must tailor your demo to the audience you’re addressing, which means understanding their company, values, challenges, goals, and any additional helpful information. Identify at least 2-3 value propositions for your prospect.

Research who you’re meeting with, what role they have in the company, and cater your demonstration to how your solution addresses their needs and helps them meet their goals. 

Establish a schedule

No one wants to go into a meeting without knowing what to expect, so don’t do this to your prospect. Instead, send all demo participants the presentation agenda in advance through email.

If you’re giving a live stream or in-person presentation, create social media posts in the week leading up to rev up your audience. 

Include the demonstration’s run time as well as an outline of the meeting. This way, you won’t waste your prospect’s time or yours.

Allot time for questions

After you present your demonstration, allow time for questions. This way you can address any questions or concerns your prospects have. Then, ask your prospects questions about their goals, and current problems, and follow this up with ways your product’s features can help your prospect meet these goals and solve problems. 

Questions might look like:

• “What is the top challenge you’re facing with your current solution provider?”
• “Your goals are A, B, C, has your current solution helped you attain these goals?”

Then, you can take the answers to these questions and follow them up by describing how your product’s value proposition solves their problems and helps them achieve their primary goal.

For example, you can say, “You mentioned A, B, C, are your goals. Here’s how our product helps you meet these and how you can achieve X result.”

Then, provide the prospect with further explanation for why the offered functionality is valuable. 

Clarify the next steps

Once you finish your demonstration, ensure you have your prospect’s contact information, preferably email so that you can follow up in the next few days. 

Send an email with details about what you discussed in your demo and remind your prospect of the unique value proposition your product provides for them. 

You’ll move your prospect further down the sales funnel if all goes well. Integrate product demonstrations into your strategy to help increase conversions. 

What are the qualities of great product demos?

Good product demos take your potential customers on a journey. 

• First, you introduce the product. 
• Then, you inform your prospects of its value proposition.
• Last, you persuade your prospects to act. 

However, all three are pointless if you don’t convince your prospect that your product can solve their problems. 

5 Stealable SaaS, B2B, and Ecommerce Examples of Effective Product Demonstrations 

With the product demonstration basics down, we’ll examine compelling product demonstrations from different brands. 

Once you see the principles of effective product demonstrations in action, you’ll be ready to prepare your own. 

• The Interactive Product Demonstration: cPanel, a B2B company

cPanel is a web hosting control panel software providing website management and automation tools. Their demo is a classic example of a practical product demonstration. Here’s why: 

• There’s no sign-up required to try it out. Prospects can interact with the demo immediately.
• What you see is what you get: the demo is exactly what a paid user’s control panel would like. 
• Prospects can play around with the demo, testing out email forwarding, adding files to the public_html folder, and more.

cPanel provides a real-time, fully immersive customer experience without any gimmicks or marketing. 

This works because it puts your product directly in the hands of the consumer, allowing them to imagine themselves using the product as if it were their own installation. There’s no guesswork for the prospect. All of their answers lie in the demonstration. 

• The Product Tour CTA: Marketo, a SaaS company

As soon as you land on Marketo’s landing page, you’re greeted with a CTA button for their interactive product tour. 

This CTA does two things:

• It takes the user directly to the product video demonstration.
• Once users land on the page, it immediately asks for their contact information.

This clever exchange gives both Marketo and the prospect what they want: Marketo can collect the lead’s contact information to follow up, and the prospect can view the product tour video. 

Although it isn’t the only strategy, it is one of the best strategies since collecting lead data presents logistical challenges if you don’t have a plan in place. Put your CTA too low, and your customers may leave your site before they see it; leave your CTA out entirely, and you risk never gathering any lead information. 

Once a lead types in their contact info, they land on the product video demonstration page:

Marketo’s video walks users through common problems marketers face, use-cases, and its best features. Once viewers finish this quick three-minute video, users can scroll down to view additional use cases.

This allows potential customers to choose the video most relevant to their use case to see the product in action. 

• The Demo Webinar: LeadDyno, a SaaS company

LeadDyno is a leading affiliate software program allowing users to manage and track their affiliate marketing efforts. On their demo page, LeadDyno offers prospects an option. 

• They can join a live webinar.
• They can view three different videos showcasing LeadDyno’s features: a high-level overview, the affiliate dashboard, and the affiliate website. 

This is great because users can choose the demonstration method they prefer. 

If users opt for the live webinar, they have the chance to ask questions about how LeadDyno’s software can solve their problems. And you have the chance to answer any questions your prospect may have. Offering a live webinar is a perfect chance to get to know your customers and build trust, a leading purchasing factor for customers. 

Users who opt for the video walkthrough get a quick overview of how the product works (and if they still have questions, they have the option to sign up for a live webinar).

In addition, webinars provide an opportunity to showcase your product or service and drive more interest from potential customers.

4. The Detailed Product Demonstration Video: Patagonia, an ecommerce company

Patagonia is a leader in sustainable outerwear. They use product demonstrations in two ways. 

The first way is through imagery. On their product pages, they show models of varying heights and sizes so customers can compare sizes and visualize themselves in the clothes.

Not every man who orders this jacket will be 6’0” and wear a size medium, so they cover their bases by comparing it to another model wearing a larger size than the first.

Then, they include a video of another model wearing the jacket and turning around to give customers a 360 view of what the jacket looks like when worn. This way, customers don’t need to use their imagination. The jacket is right before their eyes so they can see what it will look like when they wear it. 

5. The Traditional Product Video Demonstration: Solo Stove, an ecommerce company

Solo Stove sells stainless steel wood-burning stoves for campers. 

This is a quintessential example of a product demonstration video. It has all of the qualities of an effective demonstration: 

• It gives prospects a clear idea of what the product does and how to use it: while explaining Solo Stove’s main features, they show scenes of different people in their target demographic (campers) using the product. 
• It’s well-organized and concise: In only 2 minutes, it explains what Solo Stove is and what it does as well as who uses it. 
• They show videos of actual customers using them as social proof to build trust. 
• They introduce a problem and follow it up with a solution: spending time with our loved ones is becoming more difficult so here’s how Solo Stove solves this problem.

They also use a lifestyle showcase technique where customers visualize themselves in the video, with their loved ones, using the product. They’re saying Solo Stove isn’t only a product, it’s a lifestyle and if you use our product, you can have this lifestyle too. 

You can use this technique with your products, showcasing your products in a demonstration video as a part of the natural environment. For example, if you’re a makeup company, you can create a video showing various individuals wearing your makeup in different environments. Or if you’re a clothing brand, show individuals in different situations wearing your clothes. 

Show customers what it’s like to experience your product so they can’t imagine a life without it. 

Winning with product demos

Product demonstrations are an effective sales tool, moving leads through your sales funnel and closer to a purchase. If you can master the demonstration and communicate how your solution solves your lead’s problems, you will likely close the sale. 

If you enjoyed this article, please subscribe to our newsletter!

About the Author

James sowers.

James Sowers is the former Director of The Good Ventures. He has more than a decade of experience helping software and ecommerce companies accelerate their growth and improve their customer experience.

Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.

The thing is, though, product presentations don’t come easy for everyone. So, how to present a product?That’s why we want to share the adaptable product presentation archetype with you. It’s a building model you can start with and adapt for your product and audience.

With this adaptable archetype, your product presentations will be easier to create, and you’ll have more time and brain space to practice your speech and sell more products!

Let’s get started.

Table of Contents

• What is a Product Presentation?

Product Presentation FAQ

Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.

Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it. 

Typically, a product presentation showcases a product’s key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.

We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative. 

Let’s quickly cover some of your most pressing product presentation questions. 

What are product presentations good for?

A product presentation’s job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, they’re good for getting the word out and bringing in new clients.

Why do product presentations matter?

Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.

When do businesses use product presentations?

There are several occasions when you need a product presentation:

• When you launch a new product.
• When you want to share about a new feature or improvement.
• When you need approval or funding from shareholders for a new product or feature.
• When you want to sell an existing product to a potential or returning customer.

This article shows you how to create product presentations using an archetype adaptable for your product and audience. So it’s important to define what possible audiences a product presentation has.

There are three major audience types. Let’s look at each stakeholder group and their differences in your product presentation.

• Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins. 
• Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentations’ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
• The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.

The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. That’s where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.

1. Introduction

Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:

• When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
• Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
• Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.

2. Pain Point: Problem or Need 

Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point. 

• In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
• Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
• If the problem or need your product solves isn’t obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obvious—what’s above water level. 

3. Product = Solution

Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.

• When your product is new, you won’t have testimonials or case studies from real customers, but you can add in-company user and beta testing. 
• For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out. 

• When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem. 
• Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of “not buying” with real examples.

4. Personalized Benefits

Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your product’s benefits are directly related to the audience.

• For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
• For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
• Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
• If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
• When presenting to partners, show how continued collaboration can lead to the product’s success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the product’s reach.
• Use the selling technique called “the cost of doing nothing” and show the potential customer how they will end up spending more money or wasting more time by not buying your product.

5. Product Demonstration

If feasible, include a product demonstration in the presentation. 

Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:

• Create a video for a physical product . 
• Record a screencast for a digital product. 
• In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
• For products like machinery parts or large-scale products that can’t be brought on stage, add photos or a 3D rendition of the product to a slide.

Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies. 

How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.

6. Product Roadmap

Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a bird’s eye view of the product’s lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.

• Use a visual layout to show the steps along the road your product must pass through to become a reality.
• In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the product’s position, show what’s coming up in the future; launch, production of a new version.
• As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience. 

Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isn’t a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.

Instead, you can close the presentation with a memorable quote or question. Use your product presentation’s closing to leave the ball in the audience’s court. Inspire them to act and go ahead and buy the product you’re presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.

A presentation’s success depends on a solid foundation. The section isn’t about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.

Define a Clear Purpose, Objective, and Goal

A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.

For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system. 

Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:

• Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
• Objective:   To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
• Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.

One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation. 

Tell A Story

Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the product’s real story to tap into the audience’s real issues. 

Support the explanation for the problem/solution with a story about a person—or company—trying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.

The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue. 

Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.

Consider a Value Proposition with Proof

Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:

• How will the product change the user’s life?
• What makes the product special and desirable?
• Why does the product matter?

Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.

Consider a Strategic but Natural Body Language

When hosting a product presentation, be conscious of your body language. Use body language to support your presentation’s story and connect with the people watching. 

While presenting, always avoid these non-verbal mistakes:

• Hands in your pockets: Suggests a lack of transparency.
• Arms crossed close to body: Suggests fear and anxiety against the audience.
• Posture: Don’t slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
• Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.

Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech. 

Make a Product Demo

You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. How to present a product with a Product Demo? Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.

A product demo can also be mixed together with a case study. Let’s use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely. 

Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and you’re on your way to the top.

Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and you’ll see how sales improve.

Like this article? Please share

Business Presentations, Presentation Approaches Filed under Business

Related Articles

Filed under Presentation Ideas • June 6th, 2024

10+ Outstanding PowerPoint Presentation Examples and Templates

Looking for inspiration before approaching your next slide design? If so, take a look at our selection of PowerPoint presentation examples.

Filed under PowerPoint Tutorials • May 28th, 2024

How to Compress PowerPoint Presentations

You don’t need to end up with gigantic PowerPoint files you cannot email or distribute with ease. Instead, learn how to compress PowerPoint presentations by applying any of these 6 different methods.

Filed under PowerPoint Tutorials • May 22nd, 2024

How to Rotate a Picture in PowerPoint

Sometimes, one has the perfect picture for a presentation that seems to be crooked or needs to be rotated to correct its alignment. At other moments, one might want to rotate an image to present a different perspective before an audience. Luckily, it would be best not to waste time using an image editor to […]

Leave a Reply

Like what you're reading?

A step-by-step guide to craft a winning sales presentation outline 

Get your team on prezi – watch this on demand video.

Anete Ezera February 08, 2023

Creating an effective sales presentation outline is crucial if you want to impress and persuade potential customers to purchase your products or services. Whether you’re part of a small startup or a large corporation, a well-crafted presentation can help you make a powerful and convincing case for your offering.

Crafting a successful sales presentation can be a challenging task. With the right knowledge and tools, you can create a winning presentation that communicates the value of your product or service while saving time in the process. Whether you’re giving a presentation in person or online, the key is to keep your audience engaged and interested in what you have to say. In this article, we’ll go over the basic structure of a sales presentation, offer tips for making as effective a sales presentation outline as possible, and provide some great sales presentation templates and examples you can use for inspiration.

The structure of a sales presentation

• Introduction

The introduction of your sales presentation should grab your audience’s attention. It also should give them a sense of what they can expect from the rest of the presentation. Start by introducing yourself and your company, and then provide a brief overview of the product or service you’re going to be discussing. This is also a good opportunity to establish a connection with your audience by finding common ground or addressing any pain points they may be facing.

• Problem Statement

After the introduction, it’s important to clearly define the problem or challenge that your product or service is designed to solve. This will help your audience understand the need for what you’re offering. It’ll also set the stage for the next section of the presentation.

Now that you’ve clearly defined the problem, it’s time to introduce your solution. This is where you’ll provide detailed information about your product or service, including its features, benefits, and any relevant case studies or testimonials. It’s also the time to address any potential objections or concerns that your audience may have.

• Demonstration

If possible, include a live demonstration or visual aids like images, videos, or diagrams in your presentation. This will help your audience see how your product or service works in action and will provide a better sense of its value.

• Call to Action

The final step of your sales presentation is to ask for the sale. This can be as simple as asking for the order or booking a follow-up meeting. Be sure to remind your audience of the benefits of your product or service, and make it easy for them to take the next step.

Sales presentation outline tips

When crafting your sales presentation outline, there are a few things you have to keep in mind to make the presentation a true success. Take note of the following sales presentation structure tips that’ll help you create a presentation that stands out and makes an impact. 

Start your presentation right

The first impression is everything. Grab your audience’s attention with a compelling start of the presentation – introduce a shocking statistic, tell a story, or display a capturing visual. This way you’ll catch people’s interest right from the start. 

Support your claims

Use data and customer testimonials to support your claims about the key problem or pain point your product or service tackles.

Make an impact with data visualizations

Add interactive visuals such as graphics and charts to display statistics and other data in an engaging manner. Use Prezi Design to create these visuals. Also, use dynamic visuals, images, and videos – that’ll make the presentation more engaging and interactive.

Have a well-defined structure

Make sure to use a clear and consistent structure throughout the presentation, with a clear beginning, middle, and end. You want your presentation to feel like a story that’s well-formatted and thought-out. 

Highlight your USP

Clearly define your Unique Selling Proposition (USP) and highlight it throughout the presentation. Emphasize your USP using bold statements, impactful data, and eye-catching visuals.

Use storytelling techniques

Make your presentation more engaging and memorable by applying storytelling techniques. Swap your slide-based presentation for a Prezi presentation that elevates the storytelling experience. The non-linear format allows you to jump between topics instead of going through slides. This way your presentation will feel more like a conversation rather than a speech, making it a much more engaging and interactive experience.

Practice to make it perfect

Practice your delivery and timing to ensure that you stay within the allotted time and keep the audience engaged. This will help you define your sales presentation structure as you’ll notice what presentation parts take longer to discuss and where you need to add more content or context.

End your sales presentation on a memorable note

End your presentation with a clear call to action that leaves a lasting impact. Apply visuals, like images, data visualizations, videos, and animations to catch people’s attention. Also, remember to include contact information so the audience can follow up with you.

By incorporating the tips outlined above, you’ll be well on your way to creating an effective sales presentation that’ll help you close more deals. Remember that each presentation is unique and needs to be tailored based on the audience and context.

Great sales presentation examples

Developing a powerful sales presentation from scratch can be challenging. Seeking inspiration from existing successful examples can assist in creating a presentation that’ll leave a lasting impression on your audience. That’s why we’ve compiled a list of great sales presentation examples that score in presentation design and structure. 

Sales presentation on communicating key business elements

This presentation examines how to better define the purpose, vision, mission, values, and key business metrics. It’s a great example of a visually appealing and engaging sales presentation structure that scores in presentation design. It’s easy to navigate the presentation as you can zoom in and out of topics. Also, the visualization of a table as topic placement creates a compelling layout. The overall structure of the presentation has a natural and logical flow, going from background information to an action-based plan. 

Salesforce presentation

If you’ve ever wondered how to turn your workforce into salesforce, this presentation provides a clear guide that makes it easy for you to dig deep into this topic. The visual format clearly represents the topic and captures attention with the highlighted title and topics. 

Also, when viewing this presentation, you can zoom in and out on topics, deciding what you want to read about first. The layout is simple and straightforward, leaving no room for confusion. The presentation is structured to introduce the topic first, then go to 3 main talking points, and finally lead to tips that leave the audience with an action plan in mind. The presentation design also helps to navigate and understand the content better.  

Sales kickoff presentation

What makes a good sales kickoff? This presentation provides a step-by-step guide to having a great sales kickoff using powerful visuals and a well-defined structure. 

The steps are visualized as American football icons and illustrate the order in which they should be discussed. This provides an engaging viewing experience with a clearly defined outline that navigates the audience throughout the presentation

Creating an effective sales presentation outline is crucial for impressing and persuading potential customers to purchase your products or services. Crafting an effective sales presentation involves understanding your audience’s needs and customizing the presentation to suit them. The basic structure of a sales presentation includes an introduction, problem statement, solution, demonstration, and call to action. To make your presentation a success, it is important to start with a compelling introduction, support your claims with data and customer testimonials, use data visualization to make an impact, and have a well-defined structure. By following the tips and using the examples provided in this article, you can create a winning sales presentation that effectively communicates the value of your idea, product, or service and keeps your audience engaged and interested.

Give your team the tools they need to engage

Like what you’re reading join the mailing list..

• Prezi for Teams
• Top Presentations

Support for Xamarin ended May 1, 2024. Build cross-platform mobile and desktop apps with .NET today.

Migrate Xamarin apps to .NET

Xamarin Support Ended May 1, 2024

As of May 1, 2024, Xamarin is no longer supported or updated by Microsoft. See the Xamarin support policy for details.

We recommend you use .NET Multi-platform App UI (.NET MAUI), the evolution of Xamarin.Forms, which lets you create Android, iOS, macOS, and Windows apps with a modern, cross-platform framework. We have resources and guidance to help you migrate Xamarin apps to .NET MAUI.

Dig deeper: Mobile apps with .NET

Multi-platform with .NET MAUI

.NET MAUI is the evolution of Xamarin.Forms and uses the latest technologies for building native apps on Windows, macOS, iOS, and Android, abstracting them into one common framework built on .NET.

Xamarin.Forms apps can be migrated to .NET MAUI using the upgrade assistant so you can start taking advantage of the latest features and performance enhancements.

Dig deeper: .NET MAUI

Google’s best Gemini demo was faked

Google’s new Gemini AI model is getting a mixed reception after its big debut yesterday, but users may have less confidence in the company’s tech or integrity after finding out that the most impressive demo of Gemini was pretty much faked.

A video called “Hands-on with Gemini: Interacting with multimodal AI” hit a million views over the last day, and it’s not hard to see why. The impressive demo “highlights some of our favorite interactions with Gemini,” showing how the multimodal model (i.e., it understands and mixes language and visual understanding) can be flexible and responsive to a variety of inputs.

To begin with, it narrates an evolving sketch of a duck from a squiggle to a completed drawing, which it says is an unrealistic color, then evinces surprise (“What the quack!”) when seeing a toy blue duck. It then responds to various voice queries about that toy, then the demo moves on to other show-off moves, like tracking a ball in a cup-switching game, recognizing shadow puppet gestures, reordering sketches of planets, and so on.

It’s all very responsive, too, though the video does caution that “latency has been reduced and Gemini outputs have been shortened.” So they skip a hesitation here and an overlong answer there, got it. All in all, it was a pretty mind-blowing show of force in the domain of multimodal understanding. My own skepticism that Google could ship a contender took a hit when I watched the hands-on.

Just one problem: The video isn’t real. “We created the demo by capturing footage in order to test Gemini’s capabilities on a wide range of challenges. Then we prompted Gemini using still image frames from the footage, and prompting via text.” (Parmy Olson at Bloomberg was the first to report the discrepancy.)

So although it might kind of do the things Google shows in the video, it didn’t, and maybe couldn’t, do them live and in the way they implied. In actuality, it was a series of carefully tuned text prompts with still images, clearly selected and shortened to misrepresent what the interaction is actually like. You can see some of the actual prompts and responses in a related blog post — which, to be fair, is linked in the video description, albeit below the ” . . . more.”

On one hand, Gemini really does appear to have generated the responses shown in the video. And who wants to see some housekeeping commands like telling the model to flush its cache? But viewers are misled about the speed, accuracy, and fundamental mode of interaction with the model.

For instance, at 2:45 in the video, a hand is shown silently making a series of gestures. Gemini quickly responds, “I know what you’re doing! You’re playing Rock, Paper, Scissors!”

But the first thing in the documentation of the capability is how the model does not reason based on seeing individual gestures. It must be shown all three gestures at once and prompted: “What do you think I’m doing? Hint: It’s a game.” It responds, “You’re playing rock, paper, scissors.”

Despite the similarity, these don’t feel like the same interaction. They feel like fundamentally different interactions, one an intuitive, wordless evaluation that captures an abstract idea on the fly, another an engineered and heavily hinted interaction that demonstrates limitations as much as capabilities. Gemini did the latter, not the former. The “interaction” showed in the video didn’t happen.

Later, three sticky notes with doodles of the sun, Saturn, and Earth are placed on the surface. “Is this the correct order?” Gemini says, “No, the correct order is Sun, Earth, Saturn.” Correct! But in the actual (again, written) prompt, the question is “Is this the right order? Consider the distance from the sun and explain your reasoning.”

Did Gemini get it right? Or did it get it wrong and needed a bit of help to produce an answer they could put in a video? Did it even recognize the planets, or did it need help there as well?

In the video, a ball of paper gets swapped around under a cup, which the model instantly and seemingly intuitively detects and tracks. In the post, not only does the activity have to be explained, but also the model must be trained (if quickly and using natural language) to perform it. And so on.

These examples may or may not seem trivial to you. After all, recognizing hand gestures as a game so quickly is actually really impressive for a multimodal model! So is making a judgment call on whether a half-finished picture is a duck or not! Although now, since the blog post lacks an explanation for the duck sequence, I’m beginning to doubt the veracity of that interaction as well.

Now, if the video had said at the start, “This is a stylized representation of interactions our researchers tested,” no one would have batted an eye — we kind of expect videos like this to be half factual, half aspirational.

But the video is called “Hands-on with Gemini” and when they say it shows “our favorite interactions,” it implies that the interactions we see are those interactions. They were not. Sometimes they were more involved; sometimes they were totally different; sometimes they don’t really appear to have happened at all. We’re not even told what model it is — the Gemini Pro one people can use now, or (more likely) the Ultra version slated for release next year?

Should we have assumed that Google was only giving us a flavor video when they described it the way they did? Perhaps then we should assume all capabilities in Google AI demos are being exaggerated for effect. I write in the headline that this video was “faked.” At first I wasn’t sure if this harsh language was justified (certainly Google doesn’t think so; a spokesperson asked me to change it). But despite including some real parts, the video simply does not reflect reality. It’s fake.

Google says that the video “shows real outputs from Gemini,” which is true, and that “we made a few edits to the demo (we’ve been upfront and transparent about this),” which isn’t. It isn’t a demo — not really — and the video shows very different interactions from those created to inform it.

Update : In a social media post made after this article was published, Google DeepMind’s VP of Research Oriol Vinyals showed a bit more of how “Gemini was used to create” the video. “The video illustrates what the multimodal user experiences built with Gemini could look like. We made it to inspire developers.” (Emphasis mine.) Interestingly, it shows a pre-prompting sequence that lets Gemini answer the planets question without the sun hinting (though it does tell Gemini it’s an expert on planets and to consider the sequence of objects pictured).

Perhaps I will eat crow when, next week, the AI Studio with Gemini Pro is made available to experiment with. And Gemini may well develop into a powerful AI platform that genuinely rivals OpenAI and others. But what Google has done here is poison the well. How can anyone trust the company when they claim their model does something now? They were already limping behind the competition. Google may have just shot itself in the other foot.

More TechCrunch

Get the industry’s biggest tech news, techcrunch daily news.

Every weekday and Sunday, you can get the best of TechCrunch’s coverage.

Startups Weekly

Startups are the core of TechCrunch, so get our best coverage delivered weekly.

TechCrunch Fintech

The latest Fintech news and analysis, delivered every Tuesday.

TechCrunch Mobility

TechCrunch Mobility is your destination for transportation news and insight.

William Anders, astronaut who took the famous ‘Earthrise’ photo, dies at 90

William A. Anders, the astronaut behind perhaps the single most iconic photo of our planet, has died at the age of 90. On Friday morning, Anders was piloting a small…

Startup Battlefield 200 applications close tomorrow

You’re running out of time to join the Startup Battlefield 200, our curated showcase of top startups from around the world and across multiple industries. This elite cohort — 200…

New York moves to limit kids’ access to ‘addictive feeds’

New York’s state legislature has passed a bill that would prohibit social media companies from showing so-called “addictive feeds” to children under 18, unless they obtain parental consent. The Stop…

Cat-sitting startup Meowtel clawed its way to profitability despite trouble raising from dog-focused VCs

Dogs are the most popular pet in the U.S.: 65.1 million households have one, according to the American Pet Products Association. But while cats are not far off, with 46.5…

Anterior grabs $20M from NEA to expedite health insurance approvals with AI

Anterior, a company that uses AI to expedite health insurance approval for medical procedures, has raised a $20 million Series A round at a $95 million post-money valuation led by…

How India’s most valuable startup ended up being worth nothing

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. There’s more bad news for…

Bereave wants employers to suck a little less at navigating death

If death and taxes are inevitable, why are companies so prepared for taxes, but not for death? “I lost both of my parents in college, and it didn’t initially spark…

Apple needs to focus on making AI useful, not flashy

Google and Microsoft have made their developer conferences a showcase of their generative AI chops, and now all eyes are on next week’s Worldwide Developers Conference, which is expected to…

Deal Dive: Human Native AI is building the marketplace for AI training licensing deals

AI systems and large language models need to be trained on massive amounts of data to be accurate but they shouldn’t train on data that they don’t have the rights…

Wazer Pro is making desktop water jetting more affordable

Before Wazer came along, “water jet cutting” and “affordable” didn’t belong in the same sentence. That changed in 2016, when the company launched the world’s first desktop water jet cutter,…

Autonomy’s Mike Lynch acquitted after US fraud trial brought by HP

Former Autonomy chief executive Mike Lynch issued a statement Thursday following his acquittal of criminal charges, ending a 13-year legal battle with Hewlett-Packard that became one of Silicon Valley’s biggest…

Featured Article

What Snowflake isn’t saying about its customer data breaches

As another Snowflake customer confirms a data breach, the cloud data company says its position “remains unchanged.”

Rippling bans former employees who work at competitors like Deel and Workday from its tender offer stock sale

Investor demand has been so strong for Rippling’s shares that it is letting former employees particpate in its tender offer. With one exception.

NASA puts $10M down on Mars sample return proposals from Blue Origin, SpaceX and others

It turns out the space industry has a lot of ideas on how to improve NASA’s $11 billion, 15-year plan to collect and return samples from Mars. Seven of these…

In 2024, many Y Combinator startups only want tiny seed rounds — but there’s a catch

When Bowery Capital general partner Loren Straub started talking to a startup from the latest Y Combinator accelerator batch a few months ago, she thought it was strange that the company didn’t have a lead investor for the round it was raising. Even stranger, the founders didn’t seem to be…

Watch Apple kick off WWDC 2024 right here

The keynote will be focused on Apple’s software offerings and the developers that power them, including the latest versions of iOS, iPadOS, macOS, tvOS, visionOS and watchOS.

Startups Weekly: Ups, downs, and silver linings

Welcome to Startups Weekly — Haje’s weekly recap of everything you can’t miss from the world of startups. Anna will be covering for him this week. Sign up here to…

BlackRock has slashed the value of stake in Byju’s, once worth $22 billion, to zero

HSBC and BlackRock estimate that the Indian edtech giant Byju’s, once valued at $22 billion, is now worth nothing.

Apple’s generative AI offering might not work with the standard iPhone 15

Apple is set to board the runaway locomotive that is generative AI at next week’s World Wide Developer Conference. Reports thus far have pointed to a partnership with OpenAI that…

LinkedIn to limit targeted ads in EU after complaint over sensitive data use

LinkedIn has confirmed it will no longer allow advertisers to target users based on data gleaned from their participation in LinkedIn Groups. The move comes more than three months after…

Startup Battlefield 200 applications due Monday

Founders: Need plans this weekend? What better way to spend your time than applying to this year’s Startup Battlefield 200 at TechCrunch Disrupt. With Monday’s deadline looming, this is a…

Novel battery manufacturer EnerVenue is raising $515M, per filing

The company is in the process of building a gigawatt-scale factory in Kentucky to produce its nickel-hydrogen batteries.

Meta quietly rolls out Communities on Messenger

Meta is quietly rolling out a new “Communities” feature on Messenger, the company confirmed to TechCrunch. The feature is designed to help organizations, schools and other private groups communicate in…

Siri and Google Assistant look to generative AI for a new lease on life

Voice assistants in general are having an existential moment, and generative AI is poised to be the logical successor.

Bain to take K-12 education software provider PowerSchool private in $5.6B deal

Education software provider PowerSchool is being taken private by investment firm Bain Capital in a $5.6 billion deal.

Shopify acquires Threads (no, not that one)

Shopify has acquired Threads.com, the Sequoia-backed Slack alternative, Threads said on its website. The companies didn’t disclose the terms of the deal but said that the Threads.com team will join…

Bangladeshi police agents accused of selling citizens’ personal information on Telegram

Two senior police officials in Bangladesh are accused of collecting and selling citizens’ personal information to criminals on Telegram.

Carta’s valuation to be cut by $6.5 billion in upcoming secondary sale

Carta, a once-high-flying Silicon Valley startup that loudly backed away from one of its businesses earlier this year, is working on a secondary sale that would value the company at…

Boeing’s Starliner overcomes leaks and engine trouble to dock with ‘the big city in the sky’

Boeing’s Starliner spacecraft has successfully delivered two astronauts to the International Space Station, a key milestone in the aerospace giant’s quest to certify the capsule for regular crewed missions.  Starliner…

Rivian’s path to survival is now remarkably clear

Rivian needs to sell its new revamped vehicles at a profit in order to sustain itself long enough to get to the cheaper mass market R2 SUV on the road.

Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service

Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve

Increase revenue and loyalty with real-time insights and recommendations delivered to teams on the ground

Know how your people feel and empower managers to improve employee engagement, productivity, and retention

Take action in the moments that matter most along the employee journey and drive bottom line growth

Whatever they’re are saying, wherever they’re saying it, know exactly what’s going on with your people

Get faster, richer insights with qual and quant tools that make powerful market research available to everyone

Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts

Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market

Explore the platform powering Experience Management

• Free Account
• For Digital
• For Customer Care
• For Human Resources
• For Researchers
• Financial Services
• All Industries

Popular Use Cases

• Customer Experience
• Employee Experience
• Net Promoter Score
• Voice of Customer
• Customer Success Hub
• Product Documentation
• Training & Certification
• XM Institute
• Popular Resources
• Customer Stories
• Artificial Intelligence
• Market Research
• Partnerships
• Marketplace

The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Salt Lake City.

• English/AU & NZ
• Español/Europa
• Español/América Latina
• Português Brasileiro
• REQUEST DEMO

EXPERIENCE MANAGEMENT PLATFORM_

Ai-driven intelligence on the xm platform.

Make sense of everything by listening to and understanding your customers, employees, and prospects using generative AI. The Qualtrics XM platform captures feedback, turns complex behaviors and emotions into understandable insights, and prioritizes impactful actions, all from a single, streamlined solution.

Use Qualtrics XMOS2 to drive humanized intelligence at scale: from personalized insights to actionable recommendations, you'll receive AI-driven guidance to drive business results.

Build a unified profile with Qualtrics xID that captures all feedback and interactions to provide personalized experiences that drive growth for customers and employees

Use iQ to turn raw feedback into powerful stories, revealing customer sentiment and themes with AI, to drive informed business decisions and keep you a step ahead.

Transform feedback into immediate, scalable actions with xFlow, and close experience gaps in real time.

Discover blind spots

Identify the next trend, foster loyal connections, artificial intelligence, meet humanized intelligence.

Qualtrics AI leverages the largest living archive of human sentiment to listen and act on every touchpoint, across every channel, unlocking human connections at scale.

XM OPTIMIZED_

Trained on the world’s largest repository of experience data, actions, and benchmarks, Qualtrics AI delves deep into the experiences of customers, employees, and prospects to understand personal preferences, proactively anticipate needs, and offer scalable, actionable recommendations across your business.

Experience the Qualtrics difference. Our AI converts in-depth customer and employee data into actionable human insights. Anticipate needs and drive impactful decisions confidently with our ethically guided AI, ensuring trust and integrity in every insight.

Smarter Decision-Making_

Unlock hidden motivations and insights with Qualtrics AI’s advanced machine learning to make decisions that deeply connect with your audience

Predictive Power_

Predict future trends with AI-powered analytics, crafting personalized engagements that meet individual needs before they arise

Comprehensive Understanding_

Leverage the institutional memory of your organization and every customer interaction to power decisions

Actionable Recommendations_

Receive custom, actionable strategies from Qualtrics AI that enhance experiences and propel your business forward, guaranteeing measurable impact

EASILY INTEGRATED_

Qualtrics AI meets you where you are, connecting to every system of record and action in your enterprise, enabling you to embrace AI on your terms and adjust your integration as your business grows and your needs change.

Begin Your AI Journey with Qualtrics. Every organization adopts AI at its own pace, and we understand that. Our platform is designed with you in mind, providing an stress-free, customized approach—not a rigid, one-size-fits-all solution. Our flexible AI solutions empower you to control your AI journey, letting you choose exactly how much control to maintain as AI integrates with your platform and workflow.

PRIVATE AND SECURE_

The Qualtrics platform supports enterprise grade compliance, governance, and security out of the box.We're committed to safeguarding your proprietary insights and competitive advantages.

At the heart of innovation lies a core commitment to security and trust. We fiercely guard your data, ensuring that confidentiality is never compromised and that the insights and competitive advantages you’ve worked hard to obtain remain exclusively yours. Our platform is designed with sophisticated security measures that adhere to the strictest data protection standards, so you can focus on leveraging our trusted AI with complete peace of mind.

Transform data into outcomes with Qualtrics AI

Qualtrics AI turns all your data into clear insights and actionable next steps, enhancing your strategic decisions, empowering every single person in your organization to take timely action, and unlocking business value.

Leverage XM-specific AI for optimizing customer support across your business. Get to a deeper level of insight with conversational feedback. Develop your customer care teams with AI-recommended coaching plans. Automatically surface location-specific insights for your managers, and much more.

Transform the employee experience using AI to deliver actionable insights and practical recommendations. Leaders receive data-driven strategies to enhance engagement, productivity, and loyalty, fostering a workplace where employees feel valued and aligned with company objectives.

Enhance your research with powerful generative AI, delivering deeper insights and clear actions for each study. Reduce costs, expand your knowledge base, and grow revenue through informed, strategic decisions across product development and marketing, all backed by exceptional data quality and intelligent insights and analytics.

Discover how Qualtrics transforms data into action

Reimagining XM with AI

Qualtrics CEO Zig Serafin announces new AI-powered technologies to deliver humanized intelligence at scale, and Porsche's CMO Robert Ader reflects on how the brand's commitment to delivering incredible experiences is driving lifelong customer loyalty.

Qualtrics AI: Unlock insights from Customer and Employee Interactions

Qualtrics' President of Products, UX, Engineering, and Ecosystem demonstrates the potential of Qualtrics AI to tap into every customer and employee interaction to unlock actionable insights.

Frontline Locations Assist

Empower your frontline staff with location-specific insights and decrease their time spent closing the loop with Qualtrics AI.

Conversational Feedback

Transform low-quality responses into rich, actionable data with adaptive follow-up questions that deliver the depth of insight you need.

Text Analytics Insights & Recommendations

Transform millions of data points across the business into actionable themes and narratives with Qualtrics AI.

Manager Assist

Empower all your people managers with AI-guided advice to quickly understand and act on their team’s lived experiences.

Customer Care Assist

Automatically analyze calls for quality and compliance and develop personalized coaching plans for agents in minutes.

Qualtrics AI makes headlines

Press release

Qualtrics unveils groundbreaking AI innovations

Where AI and Experience Management go next

Meet XM/os2: Artificial Intelligence powered Experience Management

Conversational AI: Exploring the future of experience management

2024 Employee Trends: How AI is transforming employee experience

2024 Research Trends: The year AI-fueled innovation takes research to new heights

Learn how AI is shaping the XM landscape

Harnessing AI to elevate your customer experience

Forrester Report: Generative AI essentials for CX leaders

Unlocking employee productivity in 2024

Your guide to unlocking employee productivity in 2024

How AI will reinvent the market research industry

Qualtrics AI security and privacy guide

Reimagining omnichannel CX in the age of AI

The Implementation of an Ethical Experience Management Program

Ultimate listening for complete customer & employee insights

Experience iD (xiD) by Qualtrics is your key to understanding the complete customer and employee journey. It acts as a universal identifier, linking together all experience data points across your organization. By combining direct feedback with indirect signals, such as social media and reviews, xiD offers a comprehensive, 360-degree view of every interaction, enabling you to identify gaps and opportunities for growth. With xiD, you can pinpoint friction points, personalize experiences for every individual, and dynamically segment audiences to create tailored journeys. This allows your business to rapidly adapt, innovate, and meet emerging needs, staying ahead in an ever-evolving market.

Discover the power of feedback with iQ

Powered by generative AI, Qualtrics iQ effortlessly sifts through volumes of structured and unstructured data - from survey responses to social media chatter - delivering clear, actionable insights straight to reports and dashboards. Through our advanced machine learning and natural language processing, understand not only the “what”, but the “why” behind your audience’s words. Identify trends, monitor real-time sentiment, and help your team respond quickly and knowledgeably—keeping your business understanding, engaged, and ahead of the curve.

Automate actions seamlessly with Qualtrics xFlow

Revolutionize the way your organization handles feedback and drives action with Qualtrics xFlow, our intuitive automation engine. Easy to set up with no-code, drag-and-drop workflow creation, xFlow seamlessly integrates into your current tech systems, enabling you to act on customer and employee experiences effortlessly. Whether it’s following up on customer care automatically or personalizing rewards and offers, xFlow scales your responses to millions without additional effort, embedding responsive experience management deep within your company’s operations - in the systems you already use.

Increase customer loyalty and satisfaction with AI insights

Qualtrics AI delivers clear, actionable insights by analyzing every customer interaction, from online to in-person, and pinpointing areas of improvement. With AI-driven insights at every stage of the customer journey, your teams can proactively identify and address issues, building loyalty and encouraging repeat business.

• Enable frontline managers to understand and take action on experience gaps quickly
• Automatically surface location-specific insights including performance relative to industry benchmarks
• Decrease time spent taking action with AI-recommended responses to reviews

• Utilize AI-powered, real-time tools to elevate call center performance and improve customer experiences
• Automatically analyze calls and interactions and develop personalized coaching plans for agents in minutes
• Create a system of employee recognition and feedback, designed to boost engagement and motivate excellence among staff

• Discover detailed customer sentiments and themes, turning raw data into powerful business-driving narratives
• Leverage AI for in-depth analytics, quickly identifying key insights without complex setup
• Share AI-generated summaries and headlines that spotlight customer experience gaps, inspiring improvement actions

• Get deeper insights with smart, adaptive follow-up questions that ensure all important details are captured
• Turn negative feedback into actionable recovery plans with precise follow-up questions that clarify issues
• Transform one-word answers into rich, actionable data by guiding respondents to deliver the depth of insight you need

Powering a smarter, data-driven, high-performance workplace.

Using AI-powered insights, people teams can streamline the entire employee experience from hiring to retirement, creating a motivated and efficient workforce. With Qualtrics AI, managers gain access to real-time interactive dashboards, which provide actionable insights for informed strategic decision-making. Employees benefit from improved management and secure feedback channels.

• Enable quick, impactful decisions with AI-guided advice, fostering an adaptive team culture
• Optimize feedback processing with intelligent analytics for HR and leaders, enhancing workplace support
• Address feedback accurately while ensuring privacy, building trust, and improving employee satisfaction

Turning research into your strategic advantage

Elevate your research with Qualtrics AI-powered technology, which sifts through market, product, brand, and user data, granting immediate access to customer and prospect insights. Qualtrics AI enables direct querying of qualitative data, empowering you to quickly discern insights, make informed decisions, and translate your research into measurable ROI—turning each project into impactful, actionable intelligence.

Video Feedback

• Reduce the time spent analyzing qualitative video feedback
• Enable an automatic overall summary of all the videos you are collecting in a project
• Identify specific video quotes that ladder up to the primary themes

Research Hub

• Centralize all your research and insights, including Qualtrics projects, uploaded files, syndicated studies, and more
• Use AI-powered search, automated tagging, and proprietary taxonomy classification to find relevant data easily
• Uncover new insights with cross-project meta-analysis and advanced machine learning for deeper understanding

Request Demo

Ready to learn more about Qualtrics?

• Skip to content
• Skip to search
• Skip to footer

Collaboration Endpoints

Improve collaboration with intelligent endpoints designed for every use case.

• View infographic (PDF)

Contact Cisco

• Get a call from Sales

Call Sales:

• 1-800-553-6387
• US/CAN | 5am-5pm PT
• Product / Technical Support
• Training & Certification

Choose intelligent endpoints for your business

Desk Phones

Wireless Phones

DECT phones

Collaboration devices

Cisco Room Devices

Cisco Room Accessories

Cisco Board Devices

Cisco Desk Devices

Cisco Cameras

Cisco Devices for Microsoft Teams

All collaboration devices

Mobile endpoints

Cisco Jabber

• The all new Webex

• Cisco Headset 300 Series
• Cisco Headset 500 Series
• Cisco Headset 700 Series
• Cisco Headset 900 Series
• All Cisco headsets
• View all endpoint products

Combat fatigue and create a vibrant hybrid work culture

95% of workers experience video meeting fatigue. Let that sink in. 95%. But what’s behind the data? Is video really the culprit? How can we guard against fatigue and protect employee well-being?

Download this global study from Dimensional Research to learn more.

• Read Whitepaper

The rise of the hybrid workplace

The way we work has forever changed. It is time to reimagine and embrace our new normal, a blend of in-office and remote workers in every meeting. The hybrid workplace is here. Are you ready?

• Explore hybrid work

New devices, tailored for the way you work

Cisco Desk devices bring high-quality collaboration to your home and office desktop. With built-in intelligence, distractions are eliminated, meetings stay productive, and the virtual becomes personal.

• Get more details

Featured products

Unlock the power of Cisco devices and RoomOS to deliver inclusive, flexible hybrid meeting experiences in every workspace.

Cisco Room Kit EQX

Enable flagship meeting experiences for your medium and large rooms with an integrated, multi-screen device solution.

Bang & Olufsen Cisco 950

Gain new levels of productivity with professional, true wireless earbuds that combine a minimalistic design, enterprise grade security, and all day comfort.

Cisco Table Microphone Pro

Give everyone a voice in the meeting with this multi-directional IP microphone that comes with intuitive mute controls and versatile installation.

Cisco Room Bar Pro

AI-infused, flexible video collaboration for any medium workspace with this powerful video bar solution that connects with your external screens.

Featured service

Cisco Webex Hardware as a Service

Get the latest technology and increase collaboration adoption with a simple, affordable subscription. 

Confident that collaboration is highly secure

“ From a security compliance perspective, we pretty much get audited by anything you can imagine. There's so many cloud services I can’t use as a law firm because of the restrictions I have for compliance. But we can use Webex for everything. ” Andy Jurczyk, CIO, Seyfarth Shaw

• See the story (1:26)
• Browse collaboration stories

Accelerate your results

Improve your ROI with endpoint experts who can take your solution to the next level.

• Explore endpoint services
• Increase end-user adoption
• Technical Support
• Download Software
• Cisco community - IP telephony and phones Conferencing equipment

Small business collaboration tools

Keep your teams happier, more productive, and more connected than ever before with powerful collaboration tools designed for the small business.

• Explore Cisco Designed

For partners

Are you a Cisco partner?  Log in to see additional resources.

Looking for a solution from a Cisco partner? Connect with our partner ecosystem .

• Collaboration events
• View case studies