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Dating on Apps, and the Old-Fashioned Way

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To the Editor:

Re “ It’s Not You: Dating Apps Are Getting Worse ,” by Magdalene J. Taylor (Opinion guest essay, nytimes.com, March 16):

With more people on online dating platforms than ever, we have entered a new era rife with hot takes and opinions based on a narrow set of experiences. Recent surveys say that dating apps are the No. 1 way people meet today, and nearly 70 percent of individuals who met someone on a dating app said it led to a romantic, exclusive relationship.

I am not here to question individual experiences, or pretend that every date will lead to success. Matching two people is an imperfect science and rests on shared interests, complex personalities, timing and more. It’s an age-old axiom for a reason: You have to kiss a few frogs before you find your prince or princess.

But lately, we’ve been building to an environment where critiques of apps are presented as a monolith and pessimism over a bad date is taken to signal the end to a generation’s romantic future. There’s this false notion suggesting that dating apps don’t work. The numbers tell us that broadly speaking and for more people than ever: They work.

Bernard Kim Los Angeles The writer is chief executive officer of Match Group.

Re “ With Lackluster Growth, Dating Apps Are in Need of a Spark ” (front page, March 13):

There was a time when finding a partner was an adventure that played out in public spaces: the park while walking your dog, the bar while calming down from a hectic week, the art class that opened you up to new experiences and people.

Now apps let you sit on your sofa in your slippers and shop, viewing only what the app reveals. Are they kind? Would their smile make you look twice?

We used to live somewhere, interact with people we found there who had our approach to life — and would actually move if we found no synergy (why live somewhere that is like that?). These were all actions that led to personal connections.

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Key findings about online dating in the U.S.

Online dating in the United States has evolved over the past several decades into a booming industry , transforming the way some people meet matches . A new report from Pew Research Center explores the upsides and downsides of online dating by highlighting Americans’ experiences and views about it. Here are 12 key takeaways.

Pew Research Center conducted this study to understand Americans’ experiences with dating sites and apps and their views of online dating generally. This analysis is based on a survey conducted among 6,034 U.S. adults from July 5-17, 2022. This included 4,996 respondents from the Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. This way nearly all U.S. adults have a chance of selection. It also included an oversample of 1,038 respondents from Ipsos’ KnowledgePanel who indicated that they are lesbian, gay or bisexual (LGB), with oversampled groups weighted back to reflect proportions in the population. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the ATP’s methodology .

Here are the questions used for this analysis, along with responses, and its methodology .

Terminology

• Online dating users refers to the 30% of Americans who answered yes to the following question: “Have you ever used an online dating site or dating app?”
• Current or recent online dating users refers to the 9% of adults who had used a dating site or app in the past year as of the July survey.
• Partnered refers to the 69% of U.S. adults who describe themselves as married, living with a partner, or in a committed romantic relationship.
• LGB refers to those who are lesbian, gay or bisexual. These groups are combined because of small sample sizes. Additionally, since this research is focused on sexual orientation, not gender identity, and due to the fact that the transgender population in the U.S. is very small, transgender respondents are not identified separately. Read the report for more details.

A note about the Asian adult sample

This survey includes a total sample size of 234 Asian adults. The sample primarily includes English-speaking Asian adults and therefore may not be representative of the overall Asian adult population. Despite this limitation, it is important to report the views of Asian adults on the topics in this study. As always, Asian adults’ responses are incorporated into the general population figures throughout this report. Asian adults are shown as a separate group when the question was asked of the full sample. Because of the relatively small sample size and a reduction in precision due to weighting, results are not shown separately for Asian adults for questions that were only asked of online dating users or other filtered questions. We are also not able to analyze Asian adults by demographic categories, such as gender, age or education.

Three-in-ten U.S. adults say they have ever used a dating site or app, identical to the share who said this in 2019 . That includes 9% who report doing so in the past year, according to the Center’s survey of 6,034 adults conducted July 5-17, 2022.

Online dating is more common among younger adults than among older people. About half of those under 30 (53%) report having ever used a dating site or app, compared with 37% of those ages 30 to 49, 20% of those 50 to 64 and 13% of those 65 and older.

When looking at sexual orientation, lesbian, gay or bisexual (LGB) adults are more likely than their straight counterparts to say they have ever used a dating site or app (51% vs. 28%).

Men are somewhat more likely than women to have tried online dating (34% vs. 27%), as are those with at least some college education when compared with those with a high school education or less.

Adults who have never been married are much more likely than married adults to report having used online dating sites or apps (52% vs. 16%). Adults who are currently living with a partner (46%) or who are divorced, separated or widowed (36%) are also more likely to have tried online dating than married adults.

There are no statistically significant differences in the shares of adults who report ever using an online dating platform by race or ethnicity: Similar shares of White, Black, Hispanic and Asian adults report ever having done so.

Tinder tops the list of dating sites or apps the survey studied and is particularly popular among adults under 30. Some 46% of online dating users say they have ever used Tinder, followed by about three-in-ten who have used Match (31%) or Bumble (28%). OkCupid, eharmony and Hinge are each used by about a fifth of online dating users. Grindr and HER are used by very few online dating users overall (6% and 3%, respectively) but are more widely used by LGB adults than straight adults. Additionally, 31% of online dating users mention having tried some other online dating platform not asked about directly in this survey. (Read the topline  for a list of the most common other dating sites and apps users mentioned.)

Tinder use is far more common among younger adults than among older Americans: 79% of online dating users under 30 say they have used the platform, compared with 44% of users ages 30 to 49, 17% of users 50 to 64 and just 1% of those 65 and older. Tinder is the top online dating platform among users under 50. By contrast, users 50 and older are about five times more likely to use Match than Tinder (50% vs. 11%).

One-in-ten partnered adults – meaning those who are married, living with a partner or in a committed romantic relationship – met their current significant other through a dating site or app. Partnered adults who are under 30 or who are LGB stand out from other groups when looking at this measure of online dating “success”: One-in-five partnered adults under 30 say they met their current spouse or partner on a dating site or app, as do about a quarter of partnered LGB adults (24%).

Online dating users are somewhat divided over whether their experiences on these platforms have been positive or negative. Among those who have ever used a dating site or app, slightly more say their personal experiences have been very or somewhat positive than say they have been very or somewhat negative (53% vs. 46%).

Some demographic groups are more likely to report positive experiences. For example, 57% of men who have dated online say their experiences have been positive, while women users are roughly split down the middle (48% positive, 51% negative). In addition, LGB users of these platforms are more likely than straight users to report positive experiences (61% vs. 53%).

Roughly a third of online dating users (35%) say they have ever paid to use one of these platforms – including for extra features – but this varies by income, age and gender. Some 45% of online dating users with upper incomes report having paid to use a dating site or app, compared with 36% of users with middle incomes and 28% of those with lower incomes. Similarly, 41% of users 30 and older say they have paid to use these platforms, compared with 22% of those under 30. Men who have dated online are more likely than women to report having paid for these sites and apps (41% vs. 29%).

Those who have ever paid to use dating sites or apps report more positive experiences than those who have never paid. Around six-in-ten paid users (58%) say their personal experiences with dating sites or apps have been positive; half of users who have never paid say this.

Women who have used online dating platforms in the past year are more likely to feel overwhelmed by the number of messages they get, while men are more likely to feel insecure about a lack of messages. Among current or recent online dating users, 54% of women say they have felt overwhelmed by the number of messages they received on dating sites or apps in the past year, while just a quarter of men say the same. By contrast, 64% of men say they have felt insecure because of the lack of messages they received, while four-in-ten women say the same.

Overall, 55% of adults who have used a dating app or site in the past year say they often or sometimes felt insecure about the number of messages they received, while 36% say they often or sometimes felt overwhelmed.

Among recent online daters, large majorities of men and women say they have often or sometimes felt excited by the people they have seen while using these platforms, though large majorities also say they have often or sometimes felt disappointed.

When asked why they’ve turned to dating sites or apps in the past year, 44% of users say a major reason was to meet a long-term partner and 40% say a major reason was to date casually. Smaller shares say a major reason was to have casual sex (24%) or make new friends (22%).

Men who have used a dating platform in the past year are much more likely than women to say casual sex was a major reason (31% vs. 13%). There are no statistically significant gender differences on the other three reasons asked about in the survey.

About four-in-ten U.S. adults overall (42%) say online dating has made the search for a long-term partner easier. Far fewer (22%) say it has made the search for a long-term partner or spouse harder. About a third (32%) say it has made no difference.

Adults under 30 are less convinced than their older counterparts that online dating has made the search for a partner easier. These younger adults are about evenly divided in their views, with 35% of those ages 18 to 29 saying it has made the search easier and 33% saying it has made the search harder.

When it comes to the choices people have on dating sites and apps, 43% of adults overall say people have the right amount of options for dating on these platforms, while 37% think choices are too plentiful. Fewer (13%) say there are not enough options.

Most U.S. adults are skeptical or unsure that dating algorithms can predict love. About one-in-five adults (21%) think that the types of computer programs that dating sites and apps use could determine whether two people will eventually fall in love. But greater shares of Americans either say these programs could not do this (35%) or are unsure (43%).

Americans are split on whether online dating is a safe way to meet people, and a majority support requiring background checks before someone can create a profile. The share of U.S. adults who say online dating is generally a very or somewhat safe way to meet people has dipped slightly since 2019, from 53% to 48%. Women are more likely than men to say online dating is not too or not at all safe.

There are also differences by age: 62% of Americans ages 65 and older say online dating is not safe, compared with 53% of those 50 to 64 and 42% of adults younger than 50. Those who have never used a dating site or app are particularly likely to think it is unsafe: 57% say this, compared with 32% of those who have used an online dating site or app.

At the same time, six-in-ten Americans say companies should require background checks before someone creates a dating profile, while 15% say they should not and 24% are not sure. Women are more likely than men to say these checks should be required, as are adults 50 and older compared with younger adults.

These checks do not have majority support among online dating users themselves, however: 47% of users say companies should require background checks, versus 65% of those who have never used a dating site or app.

Younger women who have used dating sites or apps stand out for experiencing unwanted behaviors on these platforms. A majority of women under 50 who have used dating sites or apps (56%) say they have been sent a sexually explicit message or image they didn’t ask for, and about four-in-ten have had someone continue to contact them after they said they were not interested (43%) or have been called an offensive name (37%). Roughly one-in-ten of this group (11%) have received threats of physical harm. Each of these experiences is less common among women online dating users ages 50 and older, as well as among men of any age.

Among all online dating users, 38% have ever received unsolicited sexually explicit messages or images while using a dating site or app; 30% have experienced continued unwanted contact; 24% have been called an offensive name; and 6% have been threatened with physical harm.

About half of those who have used dating sites and apps (52%) say they have come across someone they think was trying to scam them. Men under 50 are particularly likely to say they have had this experience: 63% of men in this age group who have used dating sites or apps think they have encountered a scammer on them. Smaller shares of men ages 50 and older (47%) and women of any age (44%) say the same.

Note: Here are the questions used for this analysis, along with responses, and its methodology .

• Online Dating
• Romance & Dating

Emily A. Vogels is a former research associate focusing on internet and technology at Pew Research Center .

Colleen McClain is a research associate focusing on internet and technology research at Pew Research Center .

For Valentine’s Day, facts about marriage and dating in the U.S.

Dating at 50 and up: older americans’ experiences with online dating, about half of lesbian, gay and bisexual adults have used online dating, about half of never-married americans have used an online dating site or app, from looking for love to swiping the field: online dating in the u.s., most popular.

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Dating Apps and Their Sociodemographic and Psychosocial Correlates: A Systematic Review

The emergence and popularization of dating apps have changed the way people meet and interact with potential romantic and sexual partners. In parallel with the increased use of these applications, a remarkable scientific literature has developed. However, due to the recency of the phenomenon, some gaps in the existing research can be expected. Therefore, the objective of this study was to conduct a systematic review of the empirical research of the psychosocial content published in the last five years (2016–2020) on dating apps. A search was conducted in different databases, and we identified 502 articles in our initial search. After screening titles and abstracts and examining articles in detail, 70 studies were included in the review. The most relevant data (author/s and year, sample size and characteristics, methodology) and their findings were extracted from each study and grouped into four blocks: user dating apps characteristics, usage characteristics, motives for use, and benefits and risks of use. The limitations of the literature consulted are discussed, as well as the practical implications of the results obtained, highlighting the relevance of dating apps, which have become a tool widely used by millions of people around the world.

1. Introduction

In the last decade, the popularization of the Internet and the use of the smartphone and the emergence of real-time location-based dating apps (e.g., Tinder, Grindr) have transformed traditional pathways of socialization and promoted new ways of meeting and relating to potential romantic and/or sexual partners [ 1 , 2 , 3 , 4 ].

It is difficult to know reliably how many users currently make use of dating apps, due to the secrecy of the developer companies. However, thanks to the information provided by different reports and studies, the magnitude of the phenomenon can be seen online. For example, the Statista Market Forecast [ 5 ] portal estimated that by the end of 2019, there were more than 200 million active users of dating apps worldwide. It has been noted that more than ten million people use Tinder daily, which has been downloaded more than a hundred million times worldwide [ 6 , 7 ]. In addition, studies conducted in different geographical and cultural contexts have shown that around 40% of single adults are looking for an online partner [ 8 ], or that around 25% of new couples met through this means [ 9 ].

Some theoretical reviews related to users and uses of dating apps have been published, although they have focused on specific groups, such as men who have sex with men (MSM [ 10 , 11 ]) or on certain risks, such as aggression and abuse through apps [ 12 ].

Anzani et al. [ 1 ] conducted a review of the literature on the use of apps to find a sexual partner, in which they focused on users’ sociodemographic characteristics, usage patterns, and the transition from online to offline contact. However, this is not a systematic review of the results of studies published up to that point and it leaves out some relevant aspects that have received considerable research attention, such as the reasons for use of dating apps, or their associated advantages and risks.

Thus, we find a recent and changing object of study, which has achieved great social relevance in recent years and whose impact on research has not been adequately studied and evaluated so far. Therefore, the objective of this study was to conduct a systematic review of the empirical research of psychosocial content published in the last five years (2016–2020) on dating apps. By doing so, we intend to assess the state of the literature in terms of several relevant aspects (i.e., users’ profile, uses and motives for use, advantages, and associated risks), pointing out some limitations and posing possible future lines of research. Practical implications will be highlighted.

2. Materials and Methods

The systematic literature review was conducted according to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines [ 13 , 14 ], and following the recommendations of Gough et al. [ 15 ]. However, it should be noted that, as the objective of this study was to provide a state of the art view of the published literature on dating apps in the last five years and without statistical data processing, there are several principles included in the PRISMA that could not be met (e.g., summary measures, planned methods of analysis, additional analysis, risk of bias within studies). However, following the advice of the developers of these guidelines concerning the specific nature of systematic reviews, the procedure followed has been described in a clear, precise, and replicable manner [ 13 ].

2.1. Literature Search and Inclusion/Exclusion Criteria

We examined the databases of the Web of Science, Scopus, and Medline, as well as PsycInfo and Psycarticle and Google Scholar, between 1 March and 6 April 2020. In all the databases consulted, we limited the search to documents from the last five years (2016–2020) and used general search terms, such as “dating apps” and “online dating” (linking the latter with “apps”), in addition to the names of some of the most popular and frequently used dating apps worldwide, such as “tinder”, “grindr”, and “momo”, to identify articles that met the inclusion criteria (see below).

The selection criteria in this systematic review were established and agreed on by the two authors of this study. The database search was carried out by one researcher. In case of doubt about whether or not a study should be included in the review, consultation occurred and the decision was agreed upon by the two researchers.

Four-hundred and ninety-three results were located, to which were added 15 documents that were found through other resources (e.g., social networks, e-mail alerts, newspapers, the web). After these documents were reviewed and the duplicates removed, a total of 502 records remained, as shown by the flowchart presented in Figure 1 . At that time, the following inclusion criteria were applied: (1) empirical, quantitative or qualitative articles; (2) published on paper or in electronic format (including “online first”) between 2016 and 2020 (we decided to include articles published since 2016 after finding that the previous empirical literature in databases on dating apps from a psychosocial point of view was not very large; in fact, the earliest studies of Tinder included in Scopus dated back to 2016; (3) to be written in English or Spanish; and (4) with psychosocial content. No theoretical reviews, case studies/ethnography, user profile content analyses, institutional reports, conference presentations, proceeding papers, etc., were taken into account.

Flowchart of the systematic review process.

Thus, the process of refining the results, which can be viewed graphically in Figure 1 , was as follows. Of the initial 502 results, the following exclusion criteria were applied: (1) pre-2016 documents (96 records excluded); (2) documents that either did not refer to dating apps or did so from a technological approach (identified through title and abstract; 239 records excluded); (3) published in a language other than English or Spanish (10 records excluded); (4) institutional reports, or analysis of the results of such reports (six records excluded); (5) proceeding papers (six records excluded); (6) systematic reviews and theoretical reflections (26 records excluded); (7) case studies/ethnography (nine records excluded); (8) non-empirical studies of a sociological nature (20 records excluded); (9) analysis of user profile content and campaigns on dating apps and other social networks (e.g., Instagram; nine records excluded); and (10) studies with confusing methodology, which did not explain the methodology followed, the instruments used, and/or the characteristics of the participants (11 records excluded). This process led to a final sample of 70 empirical studies (55 quantitative studies, 11 qualitative studies, and 4 mixed studies), as shown by the flowchart presented in Figure 1 .

2.2. Data Collection Process and Data Items

One review author extracted the data from the included studies, and the second author checked the extracted data. Information was extracted from each included study of: (1) author/s and year; (2) sample size and characteristics; (3) methodology used; (4) main findings.

Table 1 shows the information extracted from each of the articles included in this systematic review. The main findings drawn from these studies are also presented below, distributed in different sections.

Characteristics of reviewed studies.

3.1. Characteristics of Reviewed Studies

First, the characteristics of the 70 articles included in the systematic review were analyzed. An annual increase in production can be seen, with 2019 being the most productive year, with 31.4% ( n = 22) of included articles. More articles (11) were published in the first three months of 2020 than in 2016. It is curious to note, on the other hand, how, in the titles of the articles, some similar formulas were repeated, even the same articles (e.g., Love me Tinder), playing with the swipe characteristic of this type of application (e.g., Swiping more, Swiping right, Swiping me).

As for the methodology used, the first aspect to note is that all the localized studies were cross-sectional and there were no longitudinal ones. As mentioned above, 80% ( n = 55) of the studies were quantitative, especially through online survey ( n = 49; 70%). 15.7% ( n = 11) used a qualitative methodology, either through semi-structured interviews or focus groups. And 5.7% ( n = 4) used a mixed methodology, both through surveys and interviews. It is worth noting the increasing use of tools such as Amazon Mechanical Turk ( n = 9, 12.9%) or Qualtrics ( n = 8, 11.4%) for the selection of participants and data collection.

The studies included in the review were conducted in different geographical and cultural contexts. More than one in five investigations was conducted in the United States (22.8%, n = 16), to which the two studies carried out in Canada can be added. Concerning other contexts, 20% ( n = 14) of the included studies was carried out in different European countries (e.g., Belgium, The Netherlands, UK, Spain), whereas 15.7% ( n = 11) was carried out in China, and 8.6% ( n = 6) in other countries (e.g., Thailand, Australia). However, 21.4% ( n = 15) of the investigations did not specify the context they were studying.

Finally, 57.1% ( n = 40) of the studies included in the systematic review asked about dating apps use, without specifying which one. The results of these studies showed that Tinder was the most used dating app among heterosexual people and Grindr among sexual minorities. Furthermore, 35% ( n = 25) of the studies included in the review focused on the use of Tinder, while 5.7% ( n = 4) focused on Grindr.

3.2. Characteristics of Dating App Users

It is difficult to find studies that offer an overall user profile of dating apps, as many of them have focused on specific populations or groups. However, based on the information collected in the studies included in this review, some features of the users of these applications may be highlighted.

Gender. Traditionally, it has been claimed that men use dating apps more than women and that they engage in more casual sex relationships through apps [ 3 ]. In fact, some authors, such as Weiser et al. [ 75 ], collected data that indicated that 60% of the users of these applications were male and 40% were female. Some current studies endorse that being male predicts the use of dating apps [ 23 ], but research has also been published in recent years that has shown no differences in the proportion of male and female users [ 59 , 68 ].

To explain these similar prevalence rates, some authors, such as Chan [ 27 ], have proposed a feminist perspective, stating that women use dating apps to gain greater control over their relationships and sexuality, thus countering structural gender inequality. On the other hand, other authors have referred to the perpetuation of traditional masculinity and femmephobic language in these applications [ 28 , 53 ].

Age. Specific studies have been conducted on people of different ages: adolescents [ 49 ], young people (e.g., [ 21 , 23 , 71 ]), and middle-aged and older people [ 58 ]. The most studied group has been young people between 18 and 30 years old, mainly university students, and some authors have concluded that the age subgroup with a higher prevalence of use of dating apps is between 24 and 30 years of age [ 44 , 59 ].

Sexual orientation. This is a fundamental variable in research on dating apps. In recent years, especially after the success of Tinder, the use of these applications by heterosexuals, both men and women, has increased, which has affected the increase of research on this group [ 3 , 59 ]. However, the most studied group with the highest prevalence rates of dating apps use is that of men from sexual minorities [ 18 , 40 ]. There is considerable literature on this collective, both among adolescents [ 49 ], young people [ 18 ], and older people [ 58 ], in different geographical contexts and both in urban and rural areas [ 24 , 36 , 43 , 79 ]. Moreover, being a member of a sexual minority, especially among men, seems to be a good predictor of the use of dating apps [ 23 ].

For these people, being able to communicate online can be particularly valuable, especially for those who may have trouble expressing their sexual orientation and/or finding a partner [ 3 , 80 ]. There is much less research on non-heterosexual women and this focuses precisely on their need to reaffirm their own identity and discourse, against the traditional values of hetero-patriate societies [ 35 , 69 ].

Relationship status. It has traditionally been argued that the prevalence of the use of dating apps was much higher among singles than among those with a partner [ 72 ]. This remains the case, as some studies have shown that being single was the most powerful sociodemographic predictor of using these applications [ 23 ]. However, several investigations have concluded that there is a remarkable percentage of users, between 10 and 29%, who have a partner [ 4 , 17 , 72 ]. From what has been studied, usually aimed at evaluating infidelity [ 17 , 75 ], the reasons for using Tinder are very different depending on the relational state, and the users of this app who had a partner had had more sexual and romantic partners than the singles who used it [ 72 ].

Other sociodemographic variables. Some studies, such as the one of Shapiro et al. [ 64 ], have found a direct relationship between the level of education and the use of dating apps. However, most studies that contemplated this variable have focused on university students (see, for example [ 21 , 23 , 31 , 38 ]), so there may be a bias in the interpretation of their results. The findings of Shapiro et al. [ 64 ] presented a paradox: while they found a direct link between Tinder use and educational level, they also found that those who did not use any app achieved better grades. Another striking result about the educational level is that of the study of Neyt et al. [ 9 ] about their users’ characteristics and those that are sought in potential partners through the apps. These authors found a heterogeneous effect of educational level by gender: whereas women preferred a potential male partner with a high educational level, this hypothesis was not refuted in men, who preferred female partners with lower educational levels.

Other variables evaluated in the literature on dating apps are place of residence or income level. As for the former, app users tend to live in urban contexts, so studies are usually performed in large cities (e.g., [ 11 , 28 , 45 ]), although it is true that in recent years studies are beginning to be seen in rural contexts to know the reality of the people who live there [ 43 ]. It has also been shown that dating app users have a higher income level than non-users, although this can be understood as a feature associated with young people with high educational levels. However, it seems that the use of these applications is present in all social layers, as it has been documented even among homeless youth in the United States [ 66 ].

Personality and other psychosocial variables. The literature that relates the use of dating apps to different psychosocial variables is increasingly extensive and diverse. The most evaluated variable concerning the use of these applications is self-esteem, although the results are inconclusive. It seems established that self-esteem is the most important psychological predictor of using dating apps [ 6 , 8 , 59 ]. But some authors, such as Orosz et al. [ 55 ], warn that the meaning of that relationship is unclear: apps can function both as a resource for and a booster of self-esteem (e.g., having a lot of matches) or to decrease it (e.g., lack of matches, ignorance of usage patterns).

The relationship between dating app use and attachment has also been studied. Chin et al. [ 29 ] concluded that people with a more anxious attachment orientation and those with a less avoidant orientation were more likely to use these apps.

Sociosexuality is another important variable concerning the use of dating apps. It has been found that users of these applications tended to have a less restrictive sociosexuality, especially those who used them to have casual sex [ 6 , 7 , 8 , 21 ].

Finally, the most studied approach in this field is the one that relates the use of dating apps with certain personality traits, both from the Big Five and from the dark personality model. As for the Big Five model, Castro et al. [ 23 ] found that the only trait that allowed the prediction of the current use of these applications was open-mindedness. Other studies looked at the use of apps, these personality traits, and relational status. Thus, Timmermans and De Caluwé [ 71 ] found that single users of Tinder were more outgoing and open to new experiences than non-user singles, who scored higher in conscientiousness. For their part, Timmermans et al. [ 72 ] concluded that Tinder users who had a partner scored lower in agreeableness and conscientiousness and higher in neuroticism than people with partners who did not use Tinder.

The dark personality, on the other hand, has been used to predict the different reasons for using dating apps [ 48 ], as well as certain antisocial behaviors in Tinder [ 6 , 51 ]. As for the differences in dark personality traits between users and non-users of dating apps, the results are inconclusive. A study was localized that highlighted the relevance of psychopathy [ 3 ] whereas another study found no predictive power as a global indicator of dark personality [ 23 ].

3.3. Characteristics of Dating App Use

It is very difficult to know not only the actual number of users of dating apps in any country in the world but also the prevalence of use. This varies depending on the collectives studied and the sampling techniques used. Given this caveat, the results of some studies do allow an idea of the proportion of people using these apps. It has been found to vary between the 12.7% found by Castro et al. [ 23 ] and the 60% found by LeFebvre [ 44 ]. Most common, however, is to find a participant prevalence of between 40–50% [ 3 , 4 , 39 , 62 , 64 ], being slightly higher among men from sexual minorities [ 18 , 50 ].

The study of Botnen et al. [ 21 ] among Norwegian university students concluded that about half of the participants appeared to be a user of dating apps, past or present. But only one-fifth were current users, a result similar to those found by Castro et al. [ 23 ] among Spanish university students. The most widely used, and therefore the most examined, apps in the studies are Tinder and Grindr. The first is the most popular among heterosexuals, and the second among men of sexual minorities [ 3 , 18 , 36 , 70 ].

Findings from existing research on the characteristics of the use of dating apps can be divided among those referring to before (e.g., profiling), during (e.g., use), and after (e.g., offline behavior with other app users). Regarding before , the studies focus on users’ profile-building and self-presentation more among men of sexual minorities [ 52 , 77 ]. Ward [ 74 ] highlighted the importance of the process of choosing the profile picture in applications that are based on physical appearance. Like Ranzini and Lutz [ 59 ], Ward [ 74 ] mentions the differences between the “real self” and the “ideal self” created in dating apps, where one should try to maintain a balance between one and the other. Self-esteem plays a fundamental role in this process, as it has been shown that higher self-esteem encourages real self-presentation [ 59 ].

Most of the studies that analyze the use of dating apps focus on during , i.e. on how applications are used. As for the frequency of use and the connection time, Chin et al. [ 29 ] found that Tinder users opened the app up to 11 times a day, investing up to 90 minutes per day. Strubel and Petrie [ 67 ] found that 23% of Tinder users opened the app two to three times a day, and 14% did so once a day. Meanwhile, Sumter and Vandenbosch [ 3 ] concluded that 23% of the users opened Tinder daily.

It seems that the frequency and intensity of use, in addition to the way users behave on dating apps, vary depending on sexual orientation and sex. Members of sexual minorities, especially men, use these applications more times per day and for longer times [ 18 ]. As for sex, different patterns of behavior have been observed both in men and women, as the study of Timmermans and Courtois [ 4 ] shows. Men use apps more often and more intensely, but women use them more selectively and effectively. They accumulate more matches than men and do so much faster, allowing them to choose and have a greater sense of control. Therefore, it is concluded that the number of swipes and likes of app users does not guarantee a high number of matches in Tinder [ 4 ].

Some authors are alert to various behaviors observed in dating apps which, in some cases, may be negative for the user. For example, Yeo and Fung [ 77 ] mention the fast and hasty way of acting in apps, which is incongruous with cultural norms for the formation of friendships and committed relationships and ends up frustrating those who seek more lasting relationships. Parisi and Comunello [ 57 ] highlighted a key to the use of apps and a paradox. They referred to relational homophilia, that is, the tendency to be attracted to people similar to oneself. But, at the same time, this occurs in a context that increases the diversity of intimate interactions, thus expanding pre-existing networks. Finally, Licoppe [ 45 ] concluded that users of Grindr and Tinder present almost opposite types of communication and interaction. In Grindr, quick conversations seem to take precedence, aimed at organizing immediate sexual encounters, whereas, in Tinder, there are longer conversations and more exchange of information.

The latest group of studies focuses on offline behavior with contacts made through dating apps. Differences have been observed in the prevalence of encounters with other app users, possibly related to participants’ sociodemographic characteristics. Whereas Strugo and Muise [ 2 ], and Macapagal et al. [ 49 ] found that between 60 and 70% of their participants had had an encounter with another person known through these applications, in other studies this is less common, with prevalence being less than 50% [ 3 , 4 , 62 ]. In fact, Griffin et al. [ 39 ] stated that in-person encounters were relatively rare among users of dating apps.

There are also differences in the types of relationships that arose after offline encounters with other users. Strugo and Muise [ 2 ] concluded that 33% of participants had found a romantic partner and that 52% had had casual sex with at least one partner met through an app. Timmermans and Courtois [ 4 ] found that one-third of the offline encounters ended in casual sex and one-fourth in a committed relationship. Sumter and Vandenbosch [ 3 ], for their part, concluded that 18.6% of the participants had had sex with another person they had met on Tinder. And finally, the participants in the study of Timmermans and De Caluwé [ 71 ] indicated that: (1) they had met face-to-face with an average of 4.25 people whom they had met on Tinder; (2) they had had one romantic relationship with people met on Tinder; (3) they had had casual sex with an average of 1.57 people met on Tinder; and (4) they had become friends with an average of 2.19 people met on Tinder.

3.4. Motives for Dating App Use

There is a stereotype that dating apps are used only, or above all, to look for casual sex [ 44 ]. In fact, these applications have been accused of generating a hookup culture, associated with superficiality and sexual frivolity [ 2 ]. However, this is not the case. In the last five years, a large body of literature has been generated on the reasons why people use dating apps, especially Tinder, and the conclusion is unanimous: apps serve multiple purposes, among which casual sex is only one [ 1 , 4 , 44 ]. It has been found that up to 70% of the app users participating in a study [ 18 ] indicated that their goal when using it was not sex-seeking.

An evolution of research interest can be traced regarding the reasons that guide people to use dating apps [ 55 ]. The first classification of reasons for using Tinder was published by Ranzini and Lutz [ 59 ], who adapted a previous scale, designed for Grindr, composed of six motives: hooking up/sex (finding sexual partners), friendship (building a social network), relationship (finding a romantic partner), traveling (having dates in different places), self-validation (self-improvement), and entertainment (satisfying social curiosity). They found that the reason given by most users was those of entertainment, followed by those of self-validation and traveling, with the search for sex occupying fourth place in importance. However, the adaptation of this scale did not have adequate psychometric properties and it has not been reused.

Subsequently, Sumter et al. [ 68 ] generated a new classification of reasons to use Tinder, later refined by Sumter and Vandenbosch [ 3 ]. They proposed six reasons for use, both relational (love, casual sex), intrapersonal (ease of communication, self-worth validation), and entertainment (the thrill of excitement, trendiness). The motivation most indicated by the participants was that of love, and the authors concluded that Tinder is used: (1) to find love and/or sex; (2) because it is easy to communicate; (3) to feel better about oneself; and (4) because it’s fun and exciting.

At the same time, Timmermans and De Caluwé [ 70 ] developed the Tinder Motives Scale, which evaluates up to 13 reasons for using Tinder. The reasons, sorted by the scores obtained, were: to pass time/entertainment, curiosity, socializing, relationship-seeking, social approval, distraction, flirting/social skills, sexual orientation, peer pressure, traveling, sexual experience, ex, and belongingness. So far, the most recently published classification of reasons is that of Orosz et al. [ 55 ], who in the Tinder Use Motivations Scale proposed four groups of reasons: boredom (individual reasons to use Tinder to overcome boredom), self-esteem (use of Tinder to improve self-esteem), sex (use of Tinder to satisfy sexual need) and love (use of Tinder to find love). As in the previous scales, the reasons of seeking sex did not score higher on this scale, so it can be concluded that dating apps are not mainly used for this reason.

The existing literature indicates that reasons for the use of dating apps may vary depending on different sociodemographic and personality variables [ 1 ]. As for sex, Ranzini and Lutz [ 59 ] found that women used Tinder more for friendship and self-validation, whereas men used it more to seek sex and relationships. Sumter et al. [ 68 ] found something similar: men scored higher than women in casual sex motivation and also in the motives of ease of communication and thrill of excitement.

With regard to age, Ward [ 74 ] concluded that motivations change over time and Sumter et al. [ 68 ] found a direct association with the motives of love, casual sex, and ease of communication. In terms of sexual orientation, it has become commoner for people from sexual minorities, especially men, than for heterosexual participants to use these applications much more in the search for casual sex [ 18 ].

Finally, other studies have concluded that personality guides the motivations for the use of dating apps [ 3 , 72 ]. A line of research initiated in recent years links dark personality traits to the reasons for using Tinder. In this investigation, Lyons et al. [ 48 ] found that people who score high in Machiavellianism and psychopathy offer more reasons for use (e.g., get casual sex, acquiring social or flirting skills).

3.5. Benefits and Risks of Using Dating Apps

In the latter section, the benefits and advantages of the use of dating apps are analyzed. There is also an extensive literature on the risks associated with use. Many studies indicate that dating apps have opened a new horizon in how to meet potential partners, allowing access to many [ 3 , 6 , 8 ], which may be even more positive for certain individuals and groups who have been silenced or marginalized, such as some men from sexual minorities [ 80 ]. It has also been emphasized that these applications are a non-intimidating way to start connecting, they are flexible and free, and require less time and effort than other traditional means of communication [ 1 , 55 ].

On the other hand, the advantages of apps based on the technology they use and the possibilities they pose to users have been highlighted. Ranzini and Lutz [ 59 ] underlined four aspects. First is the portability of smartphones and tablets, which allows the use of apps in any location, both private and public. Second is availability, as their operation increases the spontaneity and frequency of use of the apps, and this, in turn, allows a quick face-to-face encounter, turning online interactions into offline relationships [ 70 , 77 ]. Thirdly is locatability, as dating apps allow matches, messages, and encounters with other users who are geographically close [ 77 ]. Finally is multimediality, the relevance of the visual, closely related to physical appearance, which results in two channels of communication (photos and messages) and the possibility of linking the profile with that of other social networks, such as Facebook and Instagram [ 4 ].

There is also considerable literature focused on the potential risks associated with using these applications. The topics covered in the studies can be grouped into four blocks, having in common the negative consequences that these apps can generate in users’ mental, relational, and sexual health. The first block focuses on the configuration and use of the applications themselves. Their emergence and popularization have been so rapid that apps pose risks associated with security, intimacy, and privacy [ 16 , 20 ]. This can lead to more insecure contacts, especially among women, and fears related to the ease of localization and the inclusion of personal data in apps [ 39 ]. Some authors highlight the paradox that many users suffer: they have more chances of contact than ever before, but at the same time this makes them more vulnerable [ 26 , 80 ].

This block can also include studies on the problematic use of apps, which can affect the daily lives of users [ 34 , 56 ], and research that focuses on the possible negative psychological effects of their use, as a link has been shown between using dating apps and loneliness, dissatisfaction with life, and feeling excluded from the world [ 24 , 34 , 78 ].

The second block of studies on the risks associated with dating apps refers to discrimination and aggression. Some authors, such as Conner [ 81 ] and Lauckner et al. [ 43 ], have argued that technology, instead of reducing certain abusive cultural practices associated with deception, discrimination, or abuse (e.g., about body types, weight, age, rural environments, racism, HIV stigma), has accentuated them, and this can affect users’ mental health. Moreover, certain antisocial behaviors in apps, such as trolling [ 6 , 51 ], have been studied, and a relationship has been found between being a user of these applications and suffering some episode of sexual victimization, both in childhood and adulthood [ 30 ].

The following block refers to the risks of dating app use regarding diet and body image. These applications, focusing on appearance and physical attractiveness, can promote excessive concerns about body image, as well as various negative consequences associated with it (e.g., unhealthy weight management behaviors, low satisfaction and high shame about the body, more comparisons with appearance [ 22 , 36 , 67 , 73 ]). These risks have been more closely associated with men than with women [ 61 ], perhaps because of the standards of physical attractiveness prevalent among men of sexual minorities, which have been the most studied collective.

The last block of studies on the risks of dating app use focuses on their relationship with risky sexual behaviors. This is probably the most studied topic in different populations (e.g., sexual minority men, heterosexual people). The use of these applications can contribute to a greater performance of risky sexual behaviors, which results in a higher prevalence of sexually transmitted illnesses (STIs). However, the results of the studies analyzed are inconclusive [ 40 ].

On the one hand, some studies find a relationship between being a user of dating apps and performing more risky sexual behaviors (e.g., having more sexual partners, less condom use, more relationships under the effects of alcohol and other drugs), both among men from sexual minorities [ 19 ] and among heterosexual individuals [ 32 , 41 , 62 ]. On the other hand, some research has found that, although app users perform more risky behaviors, especially having more partners, they also engage in more prevention behaviors (e.g., more sex counseling, more HIV tests, more treatment) and they do not use the condoms less than non-users [ 18 , 50 , 64 , 79 ]. Studies such as that of Luo et al. [ 46 ] and that of Wu [ 76 ] also found greater use of condoms among app users than among non-users.

Finally, some studies make relevant appraisals of this topic. For example, Green et al. [ 38 ] concluded that risky sexual behaviors are more likely to be performed when sex is performed with a person met through a dating app with whom some common connection was made (e.g., shared friends in Facebook or Instagram). This is because these users tend to avoid discussing issues related to prevention, either because they treat that person more familiarly, or for fear of possible gossip. Finally, Hahn et al. [ 40 ] found that, among men from sexual minorities, the contact time prior to meeting in person was associated with greater prevention. The less time between the conversation and the first encounter, the more likely the performance of risky behaviors.

4. Discussion

In a very few years, dating apps have revolutionized the way of meeting and interacting with potential partners. In parallel with the popularization of these applications, a large body of knowledge has been generated which, however, has not been collected in any systematic review. Given the social relevance that this phenomenon has reached, we performed this study to gather and analyze the main findings of empirical research on psychosocial content published in the last five years (2016–2020) on dating apps.

Seventy studies were located and analyzed, after applying stringent inclusion criteria that, for various reasons, left out a large number of investigations. Thus, it has been found that the literature on the subject is extensive and varied. Studies of different types and methodologies have been published, in very diverse contexts, on very varied populations and focusing on different aspects, some general and others very specific. Therefore, the first and main conclusion of this study is that the phenomenon of dating apps is transversal, and very present in the daily lives of millions of people around the world.

This transversality has been evident in the analysis of the characteristics of the users of dating apps. Apps have been found to be used, regardless of sex [ 59 , 68 ], age [ 49 , 58 , 71 ], sexual orientation [ 3 , 59 ], relational status [ 72 ], educational and income level [ 9 , 66 ], or personality traits [ 23 , 48 , 72 ].

Another conclusion that can be drawn from this analysis is that there are many preconceived ideas and stereotypes about dating apps, both at the research and social level, which are supported by the literature, but with nuances. For example, although the stereotype says that apps are mostly used by men, studies have concluded that women use them in a similar proportion, and more effectively [ 4 ]. The same goes for sexual orientation or relational status; the stereotype says that dating apps are mostly used by men of sexual minorities and singles [ 1 ], but some apps (e.g., Tinder) are used more by heterosexual people [ 3 , 59 ] and there is a remarkable proportion of people with a partner who use these apps [ 4 , 17 ].

A third conclusion of the review of the studies is that to know and be able to foresee the possible consequences of the use of dating apps, how and why they are used are particularly relevant. For this reason, both the use and the motives for use of these applications have been analyzed, confirming the enormous relevance of different psychosocial processes and variables (e.g., self-esteem, communication, and interaction processes), both before (profiling), during (use), and after (off-line encounters) of the use of dating apps.

However, in this section, what stands out most is the difficulty in estimating the prevalence of the use of dating apps. Very disparate prevalence have been found not only because of the possible differences between places and groups (see, for example [ 18 , 23 , 44 , 64 ]), but also because of the use of different sampling and information collection procedures, which in some cases, over-represent app users. All this hinders the characterization and assessment of the phenomenon of dating apps, as well as the work of the researchers. After selecting the group to be studied, it would be more appropriate to collect information from a representative sample, without conditioning or directing the study toward users, as this may inflate the prevalence rates.

The study of motives for the use of dating apps may contain the strongest findings of all those appraised in this review. Here, once again, a preconceived idea has been refuted, not only among researchers but across society. Since their appearance, there is a stereotype that dating apps are mostly used for casual sex [ 2 , 44 ]. However, studies constantly and consistently show that this is not the case. The classifications of the reasons analyzed for their use have concluded that people use dating apps for a variety of reasons, such as to entertain themselves, out of curiosity, to socialize, and to seek relationships, both sexual and romantic [ 3 , 59 , 68 , 70 ]. Thus, these apps should not be seen as merely for casual sex, but as much more [ 68 ].

Understanding the reasons for using dating apps provides a necessary starting point for research questions regarding the positive and negative effects of use [ 70 ]. Thus, the former result block reflected findings on the advantages and risks associated with using dating apps. In this topic, there may be a paradox in the sense that something that is an advantage (e.g., access to a multitude of potential partners, facilitates meeting people) turns into a drawback (e.g., loss of intimacy and privacy). Research on the benefits of using dating apps is relatively scarce, but it has stressed that these tools are making life and relationships easier for many people worldwide [ 6 , 80 ].

The literature on the risks associated with using dating apps is much broader, perhaps explaining the negative social vision of them that still exists nowadays. These risks have highlighted body image, aggression, and the performance of risky sexual behaviors. Apps represent a contemporary environment that, based on appearance and physical attractiveness, is associated with several negative pressures and perceptions about the body, which can have detrimental consequences for the physical and mental health of the individual [ 67 ]. As for assaults, there is a growing literature alerting us to the increasing amount of sexual harassment and abuse related to dating apps, especially in more vulnerable groups, such as women, or among people of sexual minorities (e.g., [ 12 , 82 ]).

Finally, there is considerable research that has analyzed the relationship between the use of dating apps and risky sexual behaviors, in different groups and with inconclusive results, as has already been shown [ 40 , 46 , 76 ]. In any case, as dating apps favor contact and interaction between potential partners, and given that a remarkable percentage of sexual contacts are unprotected [ 10 , 83 ], further research should be carried out on this topic.

Limitations and Future Directions

The meteoric appearance and popularization of dating apps have generated high interest in researchers around the world in knowing how they work, the profile of users, and the psychosocial processes involved. However, due to the recency of the phenomenon, there are many gaps in the current literature on these applications. That is why, in general terms, more research is needed to improve the understanding of all the elements involved in the functioning of dating apps.

It is strange to note that many studies have been conducted focusing on very specific aspects related to apps while other central aspects, such as the profile of users, had not yet been consolidated. Thus, it is advisable to improve the understanding of the sociodemographic and personality characteristics of those who use dating apps, to assess possible differences with those who do not use them. Attention should also be paid to certain groups that have been poorly studied (e.g., women from sexual minorities), as research has routinely focused on men and heterosexual people.

Similarly, limitations in understanding the actual data of prevalence of use have been highlighted, due to the over-representation of the number of users of dating apps seen in some studies. Therefore, it would be appropriate to perform studies in which the app user would not be prioritized, to know the actual use of these tools among the population at large. Although further studies must continue to be carried out on the risks of using these applications (e.g., risky sexual behaviors), it is also important to highlight the positive sexual and relational consequences of their use, in order to try to mitigate the negative social vision that still exists about dating app users. Last but not least, as all the studies consulted and included in this systematic review were cross-sectional, longitudinal studies are necessary which can evaluate the evolution of dating apps, their users and their uses, motives, and consequences.

The main limitations of this systematic review concern the enormous amount of information currently existing on dating apps. Despite having applied rigorous exclusion criteria, limiting the studies to the 2016–2020 period, and that the final sample was of 70 studies, much information has been analyzed and a significant number of studies and findings that may be relevant were left out. In future, the theoretical reviews that are made will have to be more specific, focused on certain groups and/or problems.

Another limitation—in this case, methodological, to do with the characteristics of the topic analyzed and the studies included—is that not all the criteria of the PRISMA guidelines were followed [ 13 , 14 ]. We intended to make known the state of the art in a subject well-studied in recent years, and to gather the existing literature without statistical treatment of the data. Therefore, there are certain criteria of PRISMA (e.g., summary measures, planned methods of analysis, additional analysis, risk of bias within studies) that cannot be satisfied.

However, as stated in the Method section, the developers of the PRISMA guidelines themselves have stated that some systematic reviews are of a different nature and that not all of them can meet these criteria. Thus, their main recommendation, to present methods with adequate clarity and transparency to enable readers to critically judge the available evidence and replicate or update the research, has been followed [ 13 ].

Finally, as the initial search in the different databases was carried by only one of the authors, some bias could have been introduced. However, as previously noted, with any doubt about the inclusion of any study, the final decision was agreed between both authors, so we expect this possible bias to be small.

5. Conclusions

Dating apps have come to stay and constitute an unstoppable social phenomenon, as evidenced by the usage and published literature on the subject over the past five years. These apps have become a new way to meet and interact with potential partners, changing the rules of the game and romantic and sexual relationships for millions of people all over the world. Thus, it is important to understand them and integrate them into the relational and sexual life of users [ 76 ].

The findings of this systematic review have relevant implications for various groups (i.e., researchers, clinicians, health prevention professionals, users). Detailed information has been provided on the characteristics of users and the use of dating apps, the most common reasons for using them, and the benefits and risks associated with them. This can guide researchers to see what has been done and how it has been done and to design future research.

Second, there are implications for clinicians and health prevention and health professionals, concerning mental, relational, and sexual health. These individuals will have a starting point for designing more effective information and educational programs. These programs could harness the potential of the apps themselves and be integrated into them, as suggested by some authors [ 42 , 84 ].

Finally and unavoidably, knowledge about the phenomenon of dating apps collected in this systematic review can have positive implications for users, who may have at their disposal the necessary tools to make a healthy and responsible use of these applications, maximizing their advantages and reducing the risks posed by this new form of communication present in the daily life of so many people.

Author Contributions

Conceptualization, Á.C. and J.R.B.; methodology, Á.C. and J.R.B.; formal analysis, Á.C. and J.R.B.; investigation, Á.C. and J.R.B.; resources, Á.C. and J.R.B.; data curation, Á.C. and J.R.B.; writing—original draft preparation, Á.C.; writing—review and editing, J.R.B. and Á.C.; project administration, Á.C.; funding acquisition, Á.C. and J.R.B. All authors have read and agreed to the published version of the manuscript.

This research was funded by: (1) Ministry of Science, Innovation and Universities, Government of Spain (PGC2018-097086-A-I00); and (2) Government of Aragón (Group S31_20D). Department of Innovation, Research and University and FEDER 2014-2020, “Building Europe from Aragón”.

Conflicts of Interest

The authors declare no conflict of interest. The funders had no role in the design of the study; in the collection, analyses, or interpretation of data; in the writing of the manuscript, or in the decision to publish the results.

When Love and the Algorithm Don’t Mix

W hen I met my husband, who happens to be white, he told me that he was always seeing women with blonde hair on Tinder and he’s not really into blondes. No matter how many times he had swiped left on blondes, the algorithms were always recommending them to him, presumably because pop culture dictates that white men prefer blondes . Luckily for us, the algorithms’ tendency to stack blonde women in his swipe deck worked out in our favor because I’m a black woman who, at the time, had blonde hair. 

In nearly 10 years of swiping through profiles on Tinder, Bumble, Hinge, and OkCupid, I learned that dating apps can provide pathways for finding friendship, adventure, romance, and sometimes, love. But there was one aspect of dating app culture that I couldn’t ignore because it was often the first thing matches wanted to talk about: race. People wanted to know where my skin tone came from. They asked if I was mixed. They wanted to tell me that they’d never been with a black woman before.

Online dating as a black woman is a unique experience . Black women are often over-targeted by those seeking exoticism, yet we are told that we are the least desired dating demographic . I wondered how dating apps’ algorithms reconciled my blackness: was I being placed in match decks because of my blackness or despite it? It also sparked another question: Why do so many daters still wind up single after spending countless hours on dating apps? Maybe the algorithms just aren’t into them, especially if they are people of color or someone who dates folks of all ethnic and racial backgrounds. Or perhaps users’ preferences keep them from matching with others from beautifully diverse backgrounds. In fact, the cofounder of OkCupid , Christian Ruddersuggested in his book, Dataclysm , that race has no bearing on compatibility, rather, opinions about race have the ability to make or break matches. The answer, as our research shows, is all of the above.

Read More: How Rizz Assistants and AI Matchmakers Are Transforming Dating

As a sociologist who studies race, gender, technology, and popular culture, I have interviewed over 100 people about their experiences with online dating, with approximately 75% identifying as people of color. Many shared that swiping and chatting left them unfulfilled, lonely, and often, healing from trauma—racial trauma. I, alongside fellow researchers from the University of Michigan’s Departments of Psychology and Communication, conducted an additional study that, among other things, asks why online dating as a person of color is so fraught. Preliminary findings suggest that people suspect algorithms used in dating apps are a major reason why. One interviewee, Grace (her name has been changed to maintain privacy) shared, “When I first jumped on there, they did try to connect [me with] people who look like me.” Grace was onto something. 

The idea that physical similarity is necessary for an ideal match is rooted in centuries of anti-interracial mingling ideology that can be traced as far back as 1661 in Virginia . Laws banning interracial marriage carried a fine of 10,000 pounds of tobacco . White women who had mixed race children had to either pay a fine or submit to indentured servitude for five years while their offspring were committed to 30 years. These heavy penalties demonstrate how deeply invested early Americans were in maintaining racial purity; a legal enforcement that prevailed until 1967, when the U.S. Supreme Court ruled that such laws violated the 14 th  Amendment rights to due process and equal protection under the law. But history has demonstrated numerous times, the ending of a legal practice does not swiftly coincide with social acceptance of that practice.

Politely coded as  personal preference  for some, ideas about intimate racial mixing are one of our last hushed taboos. Most don’t mind mixed-race coupling,  as long as it does not occur in their own families . Though, as a collective, we may appear to move away from the reality of racial injustice associated with prohibiting interracial marriage, the discourse of racial purity is an ever-present tenor in  American politics  and in our technologies. 

Match Group, the parent company to Tinder, OkCupid, and Hinge has filed a series of patents suggesting that the relevance algorithms powering their dating apps select on hair color, eye color, and ethnicity. A deep dive into Match Group’s patent , which outlines the mechanics of their matching and sorting systems, supports the belief that many people have: The algorithms try to connect daters with people who look like them. The patent states quite plainly that “people having similar and/or compatible character traits and values should be matched.” Match Group’s patent also indicates that a “relevance algorithm” may use signals to evaluate similarity between daters. These signals could also include characteristics such as “heigh, weight, age, location, income, and ethnicity.” Where did Match Group get the idea that shared physical traits equate to similar values and character traits? From us.

The dating industry is an extension of traditional matchmaking. Matchmakers are skilled at reading the cultures in which they work. Online dating companies use algorithms to make predictions about individuals supported by an adept knowledge of global cultural flows and trending idiosyncrasies. They treat physical traits as proxies for cultural ideology and symbolism because we do. The apps use algorithms that amplify preferences for particular body types, racial presentations, or height because we speak this way on the internet and with our closest friends.

Most people are not public about their racial preferences in partners. In fact, we have a secret language for talking about racialized beliefs about attraction and intimacy: we talk about “type.” Everyone has a type: a mix of physical, emotional, and political characteristics that generate some resonance for each individual. We may think of some of these aspects as a subjective matter of personal preference. But the truth is, perceptions of an ideal type are largely shaped by cultural signifiers and beliefs about race do a lot of work to hone those preferences. Our parents, religious beliefs, schools, and socioeconomic standing all play a part in shaping who we find attractive and desirable. For example, evidence suggests that  conservatives prefer thin white blondes , perhaps because this type of woman signals a  performance of class and race  that is a useful currency in some conservative circles.

This outdated superficial matching, based on physical similarity, may work for some, but it misses the mark for many daters who are seeking to connect with others around shared values such as  approaches to health and safety during a pandemic  or  alignment on climate change  . Why? Perhaps the online dating industry has read the culture so well that they know our secret. We purport to be liberally minded daters who prioritize our values above all else. Yet, the hushed taboo of sexual racism, defined as personal racialized reasoning in sexual, intimate, and/or romantic partner choice or interest, connotes a set of beliefs, practices, and behaviors that provide commentary on what is considered socially acceptable desirability. Sexual racism presents a barrier to meaningful connections when we can’t see past stereotypes about groups of people.

If we think of the dating industry as a mirror of social truth, quietly reflecting sexual racism, online dating companies’ outdated approach to a socially stratified society is unsurprising. The ideas which shape and drive online dating culture, and the tech industry at large, come from a society that routinely fails to deal with social inequity at both systemic and individual levels.

We construct belief systems about values, norms, and standards which pervade algorithmic design but technologists and ethicists have repeatedly demonstrated how the tech industry struggles to untangle design and innovation from America’s racially unjust reality:  large language models fail to address racism in their data ,  recidivism algorithms incorrectly identify black defendants as future criminals , and  algorithms used in healthcare  can lead physicians to misdiagnose patients because their systems rely on dated racially biased data. Where dating apps are concerned, industries and governments have historically invested in promoting partnerships of racial sameness—an ethos that in some circles, still quietly lingers on. 

If dating apps continue to follow the tech industry’s trend of building algorithms that accept and amplify outdated forms of social injustice, they will fail their burgeoning and diverse user base . Not because these users are more diverse and cosmopolitan than those before, but because the online dating industry shapes popular cultural ethos about dating, hookups, and relationships. The behaviors that are established in the privacy of our devices seep into real world discourse on acceptable first date behavior, income thresholds, gender roles, height preferences, and so on.

The problem is that some of us don’t desire superficial similarity. Some of us do strive for deep bonds that transcend social ideals about race, body type, and upbringing. The apps, the algorithms, and the culture they reflect make it incredibly difficult to be an outlier in today’s dating culture. Dating companies should design for this growing margin of users in service of a better experience for their entire user base , and frankly, for the sake of our culture.

Currently, dating apps’ algorithms are working for the status quo. These racially biased algorithms work to successfully match the mainstream user with normative tastes. When we operate in the unexamined frame of normative desirability, our swiping behavior sends feedback to the apps, suggesting that we like this limited frame they’ve established. More important, when we refuse to examine our own prejudices, we may miss the perfect match. If we want to change racially biased algorithms in dating apps, we must first change our own racially coded evaluation systems.

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The Impact of Dating Apps on Young Adults: Evidence From Tinder

MIT Sloan Research Paper No. 6833-22

71 Pages Posted: 17 Oct 2022 Last revised: 26 May 2024

Berkeren Buyukeren

Einaudi Institute for Economics and Finance (EIEF); Libera Universita Internazionale degli Studi Sociali - LUISS Guido Carli

Alexey Makarin

Massachusetts Institute of Technology (MIT) - Sloan School of Management; Einaudi Institute for Economics and Finance (EIEF); Centre for Economic Policy Research (CEPR)

Case Western Reserve University

Date Written: October 6, 2022

Online dating apps have become a central part of the dating market over the past decade, yet their broader effects remain unclear. We analyze the impact of Tinder, the pioneer and market leader in the dating app space, on a segment of the population that was among the earliest adopters of this technology: college students. For identification, we rely on the fact that Tinder's initial marketing strategy centered on Greek organizations (fraternities and sororities) within college campuses. Using a comprehensive survey containing more than 1.1 million responses, we estimate a difference-in-differences model comparing student outcomes before and after Tinder's full-scale launch and across students' membership in Greek organizations. We show that Tinder's introduction led to a sharp, persistent increase in the frequency of sexual activity, but with no corresponding impact on the likelihood of relationship formation. Inequality in dating outcomes increased among male students but not among female students. Further, we observe a rise in the incidences of sexual assaults and sexually transmitted diseases. However, despite these changes, Tinder's introduction did not worsen students' mental health and may have even led to improvements for female students. These results suggest that the transformation of dating due to dating apps has far-reaching and nuanced effects on young adults.

Keywords: Online platforms, dating market, Tinder, health, mobile technology

JEL Classification: D91, I12, I23, J10, L82, L86

Suggested Citation: Suggested Citation

Einaudi Institute for Economics and Finance (EIEF) ( email )

Via Due Macelli, 73 Rome, 00187 Italy

HOME PAGE: http://https://berkerenbuyukeren.github.io/

Libera Universita Internazionale degli Studi Sociali - LUISS Guido Carli ( email )

United States

Alexey Makarin (Contact Author)

Massachusetts institute of technology (mit) - sloan school of management ( email ).

100 Main Street E62-416 Cambridge, MA 02142 United States

HOME PAGE: http://https://alexeymakarin.github.io/

Einaudi Institute for Economics and Finance (EIEF)

Via Sallustiana, 62 Rome, Lazio 00187 Italy

Centre for Economic Policy Research (CEPR) ( email )

London United Kingdom

Case Western Reserve University ( email )

10900 Euclid Ave. Cleveland, OH 44106 United States

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124 Online Dating Essay Topic Ideas & Examples

Inside This Article

Online dating has become increasingly popular in the digital age, with millions of people turning to the internet to find love and companionship. With the rise of dating apps and websites, the world of online dating has opened up a whole new realm of possibilities for singles looking to connect with others.

If you're considering writing an essay on online dating, here are 124 topic ideas and examples to get you started:

• The pros and cons of online dating
• How online dating has changed the way we meet and connect with others
• The impact of online dating on traditional dating practices
• The role of technology in shaping modern relationships
• The psychology of online dating: why do people turn to the internet to find love?
• The dangers of online dating: how to stay safe while looking for love online
• The stigma of online dating: is it still taboo?
• The rise of niche dating sites: catering to specific interests and preferences
• The science of online dating: how algorithms and data analysis are revolutionizing the matchmaking process
• The future of online dating: what trends can we expect to see in the coming years?
• Online dating versus traditional dating: which is more effective?
• The impact of social media on online dating
• The economics of online dating: how much does it really cost to find love online?
• The role of gender in online dating: do men and women approach online dating differently?
• The influence of culture and ethnicity on online dating preferences
• The psychology of attraction in online dating: what makes someone swipe right?
• The role of photos in online dating profiles: do looks really matter?
• The rise of ghosting in online dating: why do people disappear without a trace?
• The impact of online dating on mental health and self-esteem
• The phenomenon of catfishing in online dating: how to spot a fake profile
• The role of communication in online dating: how to keep the conversation flowing
• The dos and don'ts of online dating: tips for success in the digital dating world
• The impact of online dating on long-distance relationships
• The influence of age on online dating preferences
• The role of education and income in online dating choices
• The influence of religion on online dating practices
• The impact of physical appearance on online dating success
• The role of humor in online dating profiles
• The influence of hobbies and interests on online dating compatibility
• The impact of online dating on marriage and divorce rates
• The rise of virtual dating during the COVID-19 pandemic
• The impact of online dating on LGBTQ+ relationships
• The influence of social status on online dating choices
• The role of personality tests in online dating
• The impact of online dating on hookup culture
• The influence of peer pressure on online dating choices
• The role of family and friends in online dating success
• The impact of online dating on traditional gender roles
• The influence of ageism in online dating
• The rise of sugar daddy and sugar baby relationships in online dating
• The impact of body image on online dating success
• The role of honesty and transparency in online dating profiles
• The influence of technology addiction on online dating behavior
• The impact of online dating on societal norms and values
• The rise of online dating scams: how to protect yourself from fraud
• The influence of astrology and horoscopes on online dating compatibility
• The role of race and ethnicity in online dating preferences
• The impact of social class on online dating choices
• The influence of language and communication barriers in online dating
• The rise of virtual reality dating experiences in the online dating world
• The impact of online dating on mental health and well-being
• The role of trust and intimacy in online dating relationships
• The influence of physical proximity on online dating success
• The impact of past relationships on online dating behavior
• The role of vulnerability and authenticity in online dating profiles
• The influence of social media influencers on online dating trends
• The rise of polyamory and open relationships in online dating
• The impact of cultural differences on online dating compatibility
• The role of attachment styles in online dating behavior
• The influence of societal pressure on online dating choices
• The impact of age gaps in online dating relationships
• The rise of virtual speed dating events in the online dating world
• The influence of travel and adventure on online dating preferences
• The role of spirituality and mindfulness in online dating success
• The impact of socioeconomic status on online dating behavior
• The influence of body positivity and self-love in online dating profiles
• The rise of virtual reality dating apps in the online dating market
• The impact of online dating on sexual health and consent
• The role of consent and boundaries in online dating interactions
• The influence of attachment styles on online dating compatibility
• The impact of cultural norms and values on online dating behavior
• The role of communication styles in online dating success
• The influence of introversion and extroversion on online dating preferences
• The rise of ethical non-monogamy in online dating
• The impact of distance and time zones on online dating relationships
• The role of emotional intelligence in online dating interactions
• The influence of self-esteem and self-worth on online dating behavior
• The impact of mental health struggles on online dating experiences
• The rise of video dating in the online dating world
• The role of mutual interests and hobbies in online dating compatibility
• The influence of political beliefs on online dating choices
• The impact of online dating on hookup culture and casual relationships

With so many potential topics to choose from, writing an essay on online dating can provide valuable insights into the changing landscape of modern relationships. Whether you're exploring the psychological aspects of online dating or analyzing the impact of technology on romantic connections, there's no shortage of ideas to explore in this fascinating field. So grab your keyboard and start exploring the world of online dating through the lens of your chosen topic ''' you never know what you might discover along the way.

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Online Dating: A Critical Analysis From the Perspective of Psychological Science

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Although the authors find that online dating sites offer a distinctly different experience than conventional dating, the superiority of these sites is not as evident. Dating sites provide access to more potential partners than do traditional dating methods, but the act of browsing and comparing large numbers of profiles can lead individuals to commoditize potential partners and can reduce their willingness to commit to any one person. Communicating online can foster intimacy and affection between strangers, but it can also lead to unrealistic expectations and disappointment when potential partners meet in real life. Although many dating sites tout the superiority of partner matching through the use of “scientific algorithms,” the authors find that there is little evidence that these algorithms can predict whether people are good matches or will have chemistry with one another.

The authors’ overarching assessment of online dating sites is that scientifically, they just don’t measure up. As online dating matures, however, it is likely that more and more people will avail themselves of these services, and if development — and use — of these sites is guided by rigorous psychological science, they may become a more promising way for people to meet their perfect partners.

Hear author Eli J. Finkel discuss the science behind online dating at the 24th APS Annual Convention .

About the Authors

Editorial: Online Dating:  The Current Status —and Beyond

By Arthur Aron

I agree wholeheartedly that so-called scientific dating sites are totally off-base. They make worse matches than just using a random site. That’s because their matching criteria are hardly scientific, as far as romance goes. They also have a very small pool of educated, older men, and lots more women. Therefore they often come up with no matches at all, despite the fact that women with many different personality types in that age group have joined. They are an expensive rip-off for many women over 45.

Speaking as someone who was recently “commoditized” by who I thought was a wonderful man I met on a dating site, I find that the types of people who use these services are looking at the wrong metrics when they seek out a prospective love interest. My mother and father had very few hobbies and interests in common, but because they shared the same core values, their love endured a lifetime. When I got dumped because I didn’t share my S.O.’s interests exactly down the line, I realized how dangerous this line of thinking truly is, how it marginalizes people who really want to give and receive love for more important reasons.

I met a few potential love interests online and I never paid for any matching service! I did my own research on people and chatted online within a site to see if we had things in common. If we had a few things in common, we exchanged numbers, texted for a while, eventually spoke on the phone and if things felt right, we’d meet in a public place to talk. If that went well, we would have another date. I am currently with a man I met online and we have been together for two years! We have plans to marry in the future. But there is always the thought that if this doesn’t work out, how long will it take either of us to jump right back online to find the next possible love connection? I myself would probably start looking right away since looking for love online is a lengthy process!

I knew this man 40 years ago as we worked in the same agency for two years but never dated. Last November 2013 I saw his profile on a dating site. My husband had died four years ago and his wife died 11 years ago. We dated for five months. I questioned him about his continued online search as I had access to his username. Five months into the friendship he told me he “Was looking for his dream women in cyberspace”. I think he has been on these dating sites for over 5 years. Needless to say I will not tolerate this and it was over. I am sad, frustrated and angry how this ended as underneath all of his insecurities, unresolved issues with his wife’s death he is a good guy. I had been on these dating sties for 2 and 1/2 years and now I am looking at Matchmaking services as a better choice in finding a “Better good guy”.

I refer to these sites as “Designer Dating” sites. I liken the search process to ‘Window Shopping’. No-one seems very interested in making an actual purchase or commitment. I notice that all the previous comments are from women only. I agree with the article that says essentially, there are too many profiles and photos. Having fallen under this spell myself…”Oh, he’s nice but I’m sure there’s something better on the next page…” Click. Next. And on it goes. The term Chemistry gets thrown around a lot. I don’t know folks. I sure ain’t feelin’ it. Think I’ll go hang out with some friends now.

Stumbling upon this article during research for my Master thesis and I am curious: Would you use an app, that introduces a new way of dating, solely based on your voice and who you are, rather than how you look like? To me, we don’t fall in love with someone because of their looks (or their body mass index for that matter) or because of an algorithm, but because of the way somebody makes you feel and the way s.o. makes you laugh. At the end of the day, it really doesn’t matter if someone has blue or brown eyes and my experience is, that most people place fake, manipulated or outdated pictures online to sell someone we don’t really are. And we are definitely more than our looks. I found my partner online and we had no picture of each other for three months – but we talked every night for hours…. fell in love and still are after 10 years… We met on a different level and got aligned long before we met. So, the question is, would you give this way of meeting someone a chance… an app where you can listen in to answers people give to questions other user asked before and where you can get a feeling for somebody before you even see them?

APS regularly opens certain online articles for discussion on our website. Effective February 2021, you must be a logged-in APS member to post comments. By posting a comment, you agree to our Community Guidelines and the display of your profile information, including your name and affiliation. Any opinions, findings, conclusions, or recommendations present in article comments are those of the writers and do not necessarily reflect the views of APS or the article’s author. For more information, please see our Community Guidelines .

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Online Dating Essay Topic Ideas & Examples

🏆 best online dating topic ideas & essay examples, 👍 good essay topics on online dating, 📌 simple & easy online dating essay titles.

• Advantages and Disadvantages of Online Dating Essay Advantages Unlike offline dating, online dating allows the user to interact with millions of people without having to travel. Similarly, with the use of online dating some people have been able to lie about their […]
• Dating Online as a Part of Human Life The technological advancement of internet has made cyber sex to be on the rise. The best they can do is to exchange their feeling where some of them might be flirting and using internet to […]
• An Online Dating Service for College Students: Biff Targets Marketing The issue that has to be answered in the case is what the college students, as target customers for online dating service, ideadlly would like to be offered.
• The Pitfalls of Online Dating These include the very real potential for deceit, interpersonal elements of physical attraction are absent in the online world and the time involved in interfacing with the computer reduces the ability of the individual to […]
• Online Dating for Aging Adults Considering the benefactors of the relationships that aging people develop through dating sites and applications also helps to determine the actual value of the tools in question.
• Online Dating: An Advocacy Campaign The proposed advocacy campaign is designed with the purpose of protecting people from the illegal conduct of those who use online dating websites to deceive others.
• Online Dating Start-Up Business Plan Due to this, a large number of online dating project has emerged in recent years, and the level of competition has increased as well.
• Relationships and Online Dating The creation of online dating sites and applications was most likely intended to eliminate these issues and make the process of finding new partners easy and stress-free.
• Assessing and Quantifying Local Network Effects in an Online Dating Market
• Choosing the Right Online Dating Site
• Better Results With Online Dating in the Digital Age
• Can Online Dating Replace Meeting a Person
• Comparison Between Online Dating and Traditional Dating
• Definition, Advantages, and Disadvantages of Online Dating
• Education and Income Attraction: An Online Dating Field Experiment
• Exploring the Benefits and Risks of Online Dating
• Has the Emergence of Online Dating Changed the Dynamic of Relationships
• How Matches Are Made in Online Dating Sites
• Getting the Most Out of Online Dating
• How Online Dating Has Altered the Process of Relationships
• Online Dating: Advantages and Disadvantages
• How Online Dating Services Make It Easy to Date and Hookup
• Individual and Social Societal Dimensions of Online Dating
• Conventional Dating Versus Online Dating
• The Good and Bad Effects of Online Dating
• Online Dating and Its Effect on Society
• The Online Dating Market: Theoretical and Methodological Considerations
• Online Dating Has Made Connecting With People Easier and More Accessible
• The Truth About Lying in Online Dating Profiles
• Online Dating Mistakes Men Make That Put Women Off
• Influence of Compatibility by Percentages and Initial Attraction on Online Dating Websites
• Online Dating Scams and Identity Theft
• A Discussion on the Negative Aspects of Online Dating
• Online Dating Tips for Single Parents
• A Discussion on the 21ST Century Trend of Online Dating
• Online Dating and Its Effects on the Internet Dating World
• The Evolution of Courting Through Online Dating
• Online Dating as the Future of Finding Relationships
• The Principles of Online Dating and the Issues That Comes With It
• The Aspects of Online Dating and Mate Preferences
• The Concept and People’s Expectations From Online Dating
• How Online Dating Is Threatening Monogamy
• The Role of Uncertainty Reduction Theory in Online Dating
• Discussion of Whether Online Dating Is Safe and Productive
• Meeting Others Through Online Dating Services
• Hunting for Love Through Online Dating
• The Rising Popularity of Online Dating: Key Elements
• Things to Remember When Participating in Online Dating
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Home / Essay Samples / Life / Love / Online Dating

Online Dating Essay Examples

Online dating and its impact on modern relationships.

Dating has always been a part of society, where 2 people decide the connection is strong enough to become a part of each other's lives. Humans have been dating since before history, as relationships progresses and leads to reproduction. It’s almost like a natural instinct...

The Positive Influence of Online Dating on Society and Relationships

Tinder, Grinder, eHarmony, and Bumble. These five words had zero correlation a decade ago, but today connect millions of users worldwide. These platforms revolutionized dating by creating online match making services available at consumers’ fingertips. Not only do they connect potential suitors, but they also...

Why Online Dating Should Be Banned

Online dating seems to be a good way for finding your soulmate. However, when using online dating sites, you put yourself in a big risk as it can be very dangerous. You will never know exactly who is on the other side of the screen....

Comparison of Online Dating and Traditional Dating

Improvements in technology brought many changes in people's lives. With recent technology innovations, new ways to communicate among people were created. One of these forms is online dating which gives people access to meet a person of their interest. However, real dating or in other...

Online Dating – Romance on the Internet

Online dating or E-dating has become a global phenomena in the recent years. This could be attributed to the advent of web 2.0 and the increase in number of people who have access to the internet. The first modern online dating website became available to...

Discussion of Whether Online Dating is Safe and Productive

Online dating commonly requirement is that they have radically change the dating environment for the better. The article “Critical Analysis From The Perspective Of Psychological Science” investigates whether: Is online dating is different from the traditional offline dating? Is online dating promotes better expression of...

Romantic Relationship Quality and Ideal Mate Selection Influence on Self-esteem

Physical attractiveness is a valuable social commodity – it can be used to bargain and exchange, for gains and benefits, translated into goods and services, and even has commercial value; all of which strongly affect one’s confidence about formation of relationships. Whereas, the maintenance of...

The Aspects of Online Dating and Mate Preferences

Human journey from hunter gatherers living in jungles to digital beings living in virtual world has been an overwhelming one. However, several of our behaviors, fears etc can still be dated back to our ancestors. The objective of the current study was to see whether...

Media Use to Protect on Online Dating

Online is a world-promote friendship before coming into the real world. Today, a new relationship is often caused by internet conversations or dating web-based online friends, which are now widely popular because society needs the convenience of communication. Whether someone knows or searches for new...

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