market research canada

Top 100 Market Research Companies in Canada

• Market Research

The Best of August 2024

Looking for a top market research company in canada.

Before you proceed with developing and marketing a new product or service, you need to make sure there is a viable market for success. The right market research company can help you with this process.  Read more +

To assist you in your search for a partner, we’ve compiled this list of the top market research agencies in Canada. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

List of the Best Canada Market Research Agencies

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• Min. Project Size "> $25,000+
• Company Size "> 10 - 49 employees
• Location "> San Francisco, CA

Antedote is a strategic innovation and insight consultancy in San Francisco and London, United Kingdom. Founded in 2014, they have about 8 employees that serve enterprise and midmarket clients in a wide variety of industries. Services include business consulting and market research.

• Consumer products & services " >
• Financial services " >
• Medical " >
• Information technology " >

Lux Insights Inc.

• Min. Project Size "> $10,000+
• Location "> North Vancouver, Canada

Lux Insights Inc. Is a market research company. Their small team is in North Vancouver, Canada and provides market research, branding, and marketing strategy. The firm was launched in 2009.

• Advertising & marketing " >
• Education " >
• Government " >
• Real estate " >
• Utilities " >

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Craft Innovations

• Location "> Toronto, Canada

User experience company Craft Innovations was established in 2019. The firm specializes in ux/ui design, product design, market research, web design, and more and has a small team.

• Business services " >
• eCommerce " >
• Hospitality & leisure " >
• Telecommunications " >
• Supply Chain, Logistics, and Transport " >

FSi (a division of Fresh Squeezed Ideas)

• Min. Project Size "> $75,000+

Fresh Squeezed Ideas is a global research consultancy headquartered in Chicago, with an office in Toronto. Since 2006, their team of 25 has been specializing in market research, marketing strategy, and branding for clients in the consumer products and healthcare field. 

The Sales Factory

• Company Size "> 50 - 249 employees

Direct marketing company The Sales Factory was established in 2019. They are located in Toronto, Canada and Kelowna, Canada and have a midsize team. Their services include direct marketing, sales outsourcing, and call center services.

• Advanced Solutions International (ASI)
• Coldwell Banker Richard Ellis (CBRE)
• Claris Healthcare
• Legal Cannabis " >
• Manufacturing " >

CAYK Marketing Inc.

• Min. Project Size "> $1,000+
• Location "> Calgary, Canada

CAYK Marketing Inc. Is an advertising company located in Calgary, Canada; Vancouver, Canada and Phoenix, Arizona. The small team provides advertising, digital strategy, pay per click, search engine optimization, and more. The agency was established in 2011.

• Automotive " >
• Energy & natural resources " >
• Non-profit " >

Grierson Consulting

• Min. Project Size "> $5,000+
• Company Size "> 2 - 9 employees

Grierson Consulting is a business consulting company in Toronto, Canada. They provide consulting and coaching for businesses around the globe and have a unique matrix that identifies opportunities to increase revenue and customer satisfaction while growing companies. The firm was established in 2015.

• Food & Beverage " >

Pyonnier Développement Inc.

• Min. Project Size "> Undisclosed
• Location "> Montréal, Canada

Pyonnier Développement Inc. Is a business consulting company in Montréal, Canada. The small firm was founded in 2020. Their services include business consulting, sales outsourcing, and market research.

• Location "> Vancouver, Canada
• Arts, entertainment & music " >

eitzen & associates

• Location "> Lincoln, Canada

Eitzen & associates is a marketing strategy company. They are headquartered in Lincoln, Canada and have a small team that specializes in marketing strategy, business consulting, social media marketing, and content marketing. The firm was founded in 2018.

Studio Yellow

• Location "> Burnaby, Canada

Webistry is a firm based in Montreal, Canada. Founded in 2012, their team of 20 serves clients in the nonprofit sector. Services include digital campaign management.

Jungle Media

Jungle Media is a media agency based in New York with over 10 members. Since their founding in 2010, they have provided media planning and buying, market research, and digital strategy solutions for small and mid-market firms alike.

The Big Leaf

• Location "> Richmond Hill, Canada

The Big Leaf is a management consulting company based in Richmond Hill, Canada. The company, founded in 2007, has a team of more than ten that provides, among others, business consulting, branding, and market research services to small and midmarket companies and institutions.  

• Shoppers Drug Mart

Rough Works

East & west inc.

• Location "> Oakville, Canada

Founded in 2015, East & West Inc is a personalized branding and messaging agency with a small team. Based in Oakville, Canada, the team specializes in market research, advertising, marketing strategy, conversion optimization, and more for primarily midmarket businesses. Their clients are in the real estate, retail, and consumer products industries. 

CTRS - Market Intelligence

• Location "> Maple Ridge, Canada

CTRS Solutions Limited is a full service management consulting company located in Vancouver, Canada. Founded in 2003, they have eight employees specializing in providing practical solutions to complex business problems. Their expertise covers primary and secondary research, UX research, guided implementation, market validation, and auxiliary staffing.

• Gambling " >
• Min. Project Size "> $50,000+
• Location "> Oshawa, Canada

Yazlo is a branding agency. Their midsize team is located in Oshawa, Canada and focuses on branding, market research, marketing strategy, digital strategy, and more. The company was launched in 2018.

Emergen Research

Not yet reviewed.

• Location "> Surrey, Canada

Founded in 2020, Emergen Research is a midsize market research company. Their team specializes in market research and business consulting. The firm is in Surrey, Canada.

Vital Connections

Xeo marketing and strategic consultancy inc..

• Location "> Mississauga, Canada

Xeo Marketing and Strategic Consultancy is a marketing firm based in Mississauga, Ontario, just outside of Toronto. They were founded in 2016, and have 10 employees. Xeo Marketing and Strategic Consultancy's services include market research, strategic consulting, content marketing, and more. Most of their clients are in the technology sector, such as cybersecurity firms, blockchain developers, and cloud integration agencies.

The Joyce Group Inc.

The Joyce Group Inc. is a business consulting company based in Calgary, Canada. Founded in 1992, their team of fewer than 10 serves primarily small and midmarket businesses in a variety of industries. Additional services include market research, marketing strategy, and logistics and supply chain consulting. 

• BWI Enterprise

Canadian Viewpoint Inc

Edge dynamics digital inc..

• Location "> Kelowna, Canada

Arter Kirkwood & Associates

Arter Kirkwood & Associates is a mobile app development company founded in 2010 and based in Calgary, Canada. Arter Kirkwood's team of fewer than 10 employees provides governments, corporations, and nonprofits with mobile app development, UX/UI design, and mobile and app marketing services.

• Government of Alberta

Ivory Business Solutions

Detour UX is a user experience design agency headquartered in Toronto. Established in 2015, Detour UX has 11 employees who specialize in implementations of the Sitecore CMS. Their services consist of UI/UX design and testing, market research, web design, and more.

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Most Reviewed Market Research Company in Canada

Check out a Market Research Company in Canada with the most new reviews in the past 12 months.

• 1 The Sales Factory 14 new reviews
• 2 CAYK Marketing Inc. 12 new reviews
• 3 Craft Innovations 4 new reviews
• 4 Rough Works 3 new reviews
• 5 REACH 3 new reviews
• 6 Lux Insights Inc. 2 new reviews
• 7 BottomLine 2 new reviews
• 8 The Sound 1 new reviews
• 9 CTRS - Market Intelligence 1 new reviews
• 10 Grierson Consulting 1 new reviews

Market Research Company

• 11 Pyonnier Développement Inc. 1 new reviews
• 12 Edge Dynamics Digital Inc. 1 new reviews
• 13 Brand Vision Blue 1 new reviews
• 14 Webistry 1 new reviews
• 15 The Big Leaf 1 new reviews

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Market Research in Canada

Canada is renowned for its vast and diverse landscapes and its stable economy and consumer market. As businesses look to tap into this lucrative marketplace, understanding the dynamics and intricacies of the Canadian market becomes critical. 

That’s why engaging in market research in Canada is not just an advantage—it’s practically a necessity. With its unique blend of English and French culture, immigrant populations, and a mature, educated consumer base, Canada offers many opportunities and challenges. 

Our Global Market Research Reach

The Canadian consumer landscape constantly evolves, influenced by global trends, technological advancements, and changing demographics. Regional differences in consumer preferences are prevalent, from the bustling cities of  Toronto  and Vancouver to the serene landscapes of the Maritimes. Understanding these variances is crucial for targeted marketing and product development.

Additionally, Canada has a specific set of regulations that govern various industries. In-depth market research in Canada assists businesses in navigating these regulations, ensuring they remain compliant and avoid potential pitfalls.

What Is Market Research in Canada?

Market research in Canada provides businesses with a comprehensive understanding of the country’s economic landscape, consumer behaviors, and competitive dynamics. Companies can gather crucial insights that inform their strategic decisions by employing various research methodologies, such as surveys, focus groups, and data analytics.

The primary objective of market research in Canada is to equip businesses with actionable intelligence that supports informed decision-making. This includes identifying target market segments, understanding consumer needs and preferences, and evaluating the effectiveness of marketing strategies. Accurate and timely information from market research enables businesses to minimize risks and seize emerging opportunities in the market.

Moreover, market research in Canada is essential for navigating regulatory requirements and cultural nuances that may affect business operations. By tailoring their strategies to align with the local context, companies can enhance their market entry approaches and achieve sustainable growth in this dynamic market.

Who Uses Market Research in Canada?

Diverse stakeholders utilize market research in Canada, each benefiting from its insights to enhance their operations and strategic planning.  Multinational corporations  are prominent users, leveraging market research to adapt their global strategies to the local context. By understanding Canadian consumer behavior and market conditions, these companies can effectively localize their products and marketing campaigns to resonate with the local audience.

Local businesses  also heavily rely on market research to stay competitive. Understanding market trends and consumer preferences is crucial for maintaining relevance and driving growth for these companies. Market research in Canada helps them identify opportunities for innovation and improvement, ensuring they meet their customers’ evolving needs.

Government agencies  and  non-governmental organizations (NGOs)  use market research to inform policy-making and program development. By gaining insights into economic conditions, public opinion, and social issues, these entities can design more effective interventions and support initiatives that promote economic development and social welfare in Canada.

When to Conduct Market Research in Canada

Market research in Canada is essential at various stages of business planning and development. Initially, businesses should undertake market research when considering  market entry . This helps assess the viability of entering the Canadian market, understand regulatory requirements, and identify potential barriers to entry.

Market research is also critical during the  product development  phase. Businesses can design products and services that align with local preferences and expectations by gathering feedback from potential customers and analyzing market needs. This ensures that new offerings are well-received and thriving in the market.

Ongoing market research is vital for  monitoring market trends  and  competitor activities . Regularly updated insights enable businesses to stay ahead of changes in the market environment, adapt their strategies as needed, and maintain a competitive edge. Additionally, market research is necessary when planning  marketing campaigns  to ensure that messaging resonates with the target audience and drives desired outcomes.

Benefits of Market Research in Canada

Market research in Canada benefits businesses operating in or looking to enter the Canadian market. Here are some key advantages:

• Informed Decision-Making : Market research provides businesses with a wealth of data, from consumer preferences to competitor analysis. This information guides businesses in their strategic planning and decision-making processes.

• Risk Mitigation:  The insights from comprehensive research help companies identify potential risks in their business strategy. 

• Understanding Consumer Behavior:  The Canadian consumer is sophisticated and well-informed. To effectively cater to their needs, businesses must understand their behaviors, preferences, and pain points. 

• Tailored Marketing Strategies:  With insights from market research in Canada, companies can devise marketing strategies that resonate with specific target audiences. This tailored approach ensures better ROI on marketing investments.

• Opportunities for Growth:  Beyond understanding the current market landscape, market research in Canada uncovers potential growth areas. 

• Strengthening Brand Position:  Market research allows companies to gauge their brand’s perception, helping them reinforce their image or rebrand if necessary.

• Enhanced Customer Satisfaction:  By understanding the customer better, businesses can offer products and services that meet or exceed expectations. This naturally translates to higher customer satisfaction and, by extension, loyalty.

What Are the Key Industries in Canada?

The aerospace and automotive industries have a large supply chain comprising a large part of the economy. Other notable industries include transportation equipment, chemicals, processed and minerals, food and beverage, wood and paper products, fish products, petroleum, and natural gas.

The renewable energy, mining, safety and security, air defense and shipbuilding sectors all have new developments expected to generate long-term business opportunities. Canada holds a notable record as the United States’ leading export market, accounting for a large amount of total US trade.

• Energy and Natural Resources:  Canada is the world’s fourth-largest exporter of crude oil and boasts significant reserves of natural gas. The Alberta Oil Sands is a major contributor to this. Additionally, the country is a leading producer of minerals like potash, uranium, and nickel.

• Automotive:  Canada’s automotive industry is intricately tied with the US. Many global auto giants have manufacturing plants in Canada, leveraging the skilled workforce and strategic North American location. Market research in Canada often emphasizes the interdependency of the US-Canada auto sectors.

• Technology and Innovation:  Cities like Toronto, Vancouver, and Montreal are burgeoning tech hubs. From AI to fintech, market research in Canada points to the rapid growth of tech startups and their contribution to the Canadian economy.

• Agriculture and Agri-food:  Canada exports grains, livestock, and dairy products. Market research in Canada suggests a steady demand for Canadian agri-food products in international markets, especially in Asia.

• Financial Services:  Toronto hosts numerous banks, investment firms, and insurance companies. The country has a robust financial sector driven by innovation and solid regulatory frameworks.

• Education and Research:  Canada’s world-renowned universities and research institutions attract global talent. Market research in Canada highlights the influx of international students, which adds significantly to the nation’s economy.

• Healthcare and Biotechnology:  With advanced healthcare infrastructure and research facilities, Canada is at the forefront of medical research and biotech innovations. Market research in Canada underscores the potential for growth and global collaborations in this sector.

… And What Are Its Main Tourist Attractions and Cities?

Canada is renowned for its staggering natural beauty, multicultural cities, and historical significance. Tourism is a major contributor to the nation’s economy. Here are some of the most notable tourist destinations and experiences that attract visitors from all corners of the globe:

• Banff National Park and the Rocky Mountains:  Banff offers pristine lakes, snow-capped peaks, and diverse wildlife. Market research in Canada highlights its popularity, especially among nature enthusiasts and adventure seekers.

• Toronto’s CN Tower:  The iconic CN Tower defines Toronto’s skyline. Tourists flock to this metropolis for its cultural events, diverse cuisine, and attractions like the Royal Ontario Museum. Market research in Canada also emphasizes the city’s role as a hub for international events and festivals.

• Montreal’s Festivals and Quebec City’s Historic Center:  Known for its vibrant arts scene, Montreal hosts numerous festivals year-round, ranging from Jazz to Comedy. Similarly, Quebec is a UNESCO World Heritage site, the city offers a taste of old Europe in North America.

• Niagara Falls:  One of the world’s natural wonders, these majestic waterfalls attract millions. Market research indicates its appeal not just for the falls but also for the surrounding vineyards and attractions.

Market Research in Canada: Emerging Trends 

Market research has unveiled several emerging trends shaping how businesses and marketers understand the Canadian consumer landscape. Staying ahead of these trends can be vital for businesses seeking a competitive edge. Here’s what the latest insights from market research in Canada reveal:

• Digital Adoption and Online Behavior:  Canadians are increasingly tech-savvy. With a rise in e-commerce, streaming platforms, and digital services, market research indicates a need for businesses to have a strong online presence and utilize digital marketing strategies effectively.

• Sustainability and Ethical Consumption:  Canadians greatly prefer brands prioritizing sustainability and ethical practices. Researchers stress that businesses should communicate their sustainability efforts transparently and consider them in product development.

• Diversity and Inclusion:  Canada’s multicultural fabric means businesses must be inclusive in their marketing and branding efforts. Market research in Canada highlights the significance of cultural sensitivity and the benefits of diverse representation in advertisements.

• Health and Well-being:  There’s a growing emphasis on health, fitness, and well-being among Canadians. Market research suggests tapping into this trend by offering healthier product options or promoting wellness-related services.

• Data Privacy and Security:  With increasing online interactions, Canadians are more conscious about their data privacy. Research emphasizes the importance of businesses investing in robust data protection measures and transparently communicating these to customers.

• Artificial Intelligence:  AI tools are revolutionizing how businesses understand consumer behavior. By analyzing patterns and preferences, companies can predict future trends. Market research underscores the competitive advantage of harnessing AI in market research.

• Subscription Models and Loyalty Programs:  Canadians are becoming fond of subscription-based services, from streaming platforms to monthly product boxes. Studies recommend businesses consider these models and compelling loyalty programs to retain customers.

Market Drivers

Several key drivers propel the growth of market research in Canada. Understanding these drivers is essential for businesses to capitalize on their present opportunities.

Economic Stability : Canada’s stable economy provides a conducive environment for business operations and investments. Market research in Canada helps companies understand the economic landscape and identify growth sectors.

Technological Advancements : The increasing adoption of digital technologies enhances the efficiency and effectiveness of market research. Companies can leverage advanced data analytics and AI-driven insights to stay ahead of market trends.

Consumer Behavior : Shifts in consumer preferences and behaviors drive the need for continuous market research. Understanding these changes helps businesses tailor their products and services to meet evolving demands.

Regulatory Environment : Changes in government policies and regulations impact business operations. Market research in Canada provides insights into the regulatory environment, helping companies navigate compliance requirements.

Globalization : The increasing interconnectedness of global markets presents opportunities for businesses to enter new markets. Market research aids in understanding international trends and adapting strategies accordingly.

Market Restraints

Despite the numerous opportunities, businesses face challenges in Canada. Identifying these restraints through market research is crucial for developing effective strategies.

Economic Fluctuations : While Canada’s economy is generally stable, it can be susceptible to global economic downturns, impacting business operations. Market research helps companies anticipate and mitigate these risks.

Regulatory Complexities : Navigating Canada’s regulatory framework can be challenging, particularly for foreign businesses. Market research clarifies compliance requirements and helps develop strategies to address regulatory challenges.

Competitive Pressure : The presence of established competitors across various sectors can make it difficult for new entrants to gain market share. Market research helps businesses identify market gaps and develop strategies to differentiate themselves.

Geographic Diversity : Canada’s vast geographic and regional expanse can complicate market entry and expansion strategies. Market research aids in understanding regional variations and tailoring approaches accordingly.

Canada Market Research: SWOT Analysis of the Canadian Market

Understanding the Canadian market’s strengths, weaknesses, opportunities, and threats is essential for businesses planning to enter or expand within this region.

Strengths: Canada boasts a stable economy, a high standard of living, and a well-developed infrastructure. The country’s diverse and multicultural population provides a broad consumer base. Canada’s strategic location and trade agreements, such as the USMCA, also offer access to major markets.

Weaknesses: Despite these strengths, Canada faces high operating costs and stringent regulatory requirements. The country’s vast geographic expanse can also complicate logistics and distribution. Moreover, its bilingual nature (English and French) necessitates tailored marketing strategies.

Opportunities: There are numerous opportunities for businesses in Canada. The growing emphasis on digital transformation and sustainability opens doors for technology and green businesses. The healthcare sector presents opportunities for innovation and expansion, driven by an aging population and increasing demand for healthcare services. Additionally, the diversity of the Canadian market offers opportunities for niche products and services.

Threats: Potential threats include economic fluctuations and global economic conditions that can impact the Canadian market. Regulatory changes and compliance challenges can pose risks to business operations. Furthermore, the competitive landscape, with established players dominating key sectors, presents challenges for new entrants. Geopolitical tensions and trade disruptions can also affect market stability.

How SIS International’s Market Research in Canada Helps Businesses

SIS International  helps businesses navigate the complexities of the Canadian market. By providing comprehensive insights into market conditions, consumer behaviors, and competitive dynamics, SIS International enables companies to make informed decisions that drive growth and innovation.

Boosting Revenue : By understanding consumer preferences and market trends, businesses can tailor their offerings to meet demand, increasing sales and revenue.

Saving Money : Market research allows companies to allocate resources more efficiently, minimize waste, and optimize investment. This leads to cost savings and improved operational efficiency.

Accelerating Growth and Innovation : SIS provides insights that drive product development and innovation. This helps businesses stay competitive and achieve sustainable growth.

Boosting ROI : We maximize return on investment by identifying the most promising market segments and opportunities. This allows companies to focus their efforts on high-potential areas and achieve better outcomes.

Canada has a robust retail sector and sees strong luxury development, particularly mid-range luxury brands, symptomatic of the continuing polarization trend in Canadian consumer markets and retailing generally.

French Canadian Market Research

Market Research in British Columbia, Canada

Market Research in Prince Edward Island, Canada

Market Research in Ontario, Canada

Market Research in Saskatchewan, Canada

Market Research in Québec, Canada

Market Research in Ottawa, Canada

Market Research in Nova Scotia, Canada

Market Research in Newfoundland and Labrador

Market Research in New Brunswick, Canada

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Matrix Sciences International, Inc.

Proven protocols. Superior products. More than half of the top 20 food and beverage manufacturers and QSRs rely on Matrix for sensory insights.

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Vancouver, British Columbia, Canada

CRC Research Inc.

CRC Research offers 10 focus group studios across Canada's 3 largest cities with field services to serve your English & French market research needs.

Why choose CRC Research Inc.

Extensive database

Canadian owned

Pan Canadian reach

Custom recruitment

Low incidence recruits

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New York, New York

SIS International Research (Branch)

SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.

Why choose SIS International Research (Branch)

Global Coverage

Full Service Capabilities

B2B & Industrial Research

Healthcare Research

Strategy Consulting

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Discovery Research Canada

Efficient Research Fielding Services. Canada-wide on-site interviewing, mystery shopping & mall intercepts. Telephone Interviewing across USA/Canada.

Why choose Discovery Research Canada

On-Site Interviewing

Canada-Wide coverage

Reliable & Cost effective

Online, Mail, Recruiting

Over 25-Years in Business

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St-Gabriel-de-Brandon, Quebec, Canada

INOWE Canada Marketing Inc.

Qualitative Research Specialists with over 30 years of experience providing services across Canada, USA and abroad: in French & English.

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Toronto, Ontario, Canada

Ethos Market Research

Ethos MR is a leading company with a mission to uncover deep consumer and B2B insights, focused on ethnic consumer and business segments worldwide.

Why choose Ethos Market Research

Strong Panel

Ethnographic Research

Worldwide Reach

Great Pricing

Valuing Our Clients

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Global Market Research

Global is a partnership of experienced national market research companies around the world providing research & consultancy services.

Why choose Global Market Research

Global contacts

Local resources

Accredited companies

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Saskatoon, Saskatchewan, Canada

Based on 2 ratings

itracks provides secure online focus group, interview and online discussion board software and support services.

Why choose itracks

Stakeholder Engagement

NVivo Compatible

Private & Secure

Built for Researchers

Automated scheduling

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TORONTO, Ontario, Canada

RESEARCH STRATEGY GROUP INC.

RESEARCH STRATEGY GROUP: focuses on unconscious drivers of behavior to provide actionable, predictive insights, strengthened by advanced analytics.

Why choose RESEARCH STRATEGY GROUP INC.

Discrete Choice Modeling

Choice-based Segmentation

Applied Ethnography

Behavioral Science

Psychoanalytics

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Montreal, Quebec, Canada

Voxco Survey Tools

Voxco is a leading omnichannel survey software that helps its users gather, measure, uncover, and act on insights generated through surveys.

Why choose Voxco Survey Tools

Fully Integrated Software

End-to-end customization

Omnichannel Surveys

Premium 24/7 Support

Real time visual reports

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Ottawa, Ontario, Canada

Elemental Data Collection Inc.

EDCI provides a full range of field services including: CATI interviewing, online surveys, elite B2B, multilingual capabilities, coding & tabulation.

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Richmond Hill, Ontario, Canada

Canadian Viewpoint Inc.

Canadian Viewpoint is a one-stop shop for market research data collection and fieldwork, covering qualitative and quantitative research.

Why choose Canadian Viewpoint Inc.

40+ Years Expertise

One-stop Solutions

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Custom Cutting-Edge Tech

Industry Experts

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Recollective Inc.

Recollective is a community-based platform for online qualitative research with powerful social and activity-based features to deliver rich insights.

Why choose Recollective Inc.

10+ years of experience

All-in-one platform

Versatility

Learn more about Recollective Inc.

Bucharest, Romania

DataDiggers (Branch)

DataDiggers is a full-service company that provides clients worldwide with relevant research solutions and answers to their business questions.

Why choose DataDiggers (Branch)

One-stop solution

Free weekend coverage

Full service capabilities

24-hour coverage

No minimum or set-up fee

Learn more about DataDiggers (Branch)

Lombard, Illinois

Explorer Research (Branch)

Explorer Research is a leading behavioral research firm specializing in shopper research.

Why choose Explorer Research (Branch)

shopper experts

decades of experience

eye tracking experts

immersive testing

Learn more about Explorer Research (Branch)

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Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Canada. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Market research on consumer products, commercial industries, demo...

• Consumer Lifestyle
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• Cooking Ingredients and Meals
• Dairy Products and Alternatives
• Digital Consumer (E-Commerce Goods and Services)
• Economies and Consumers
• Health and Wellness
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Canada Cities Review

Ottawa - Gatineau became Canada’s most affluent city in terms of consumer expenditure levels, while Toronto remains the most populous city and had the largest pool of wealthy consumers. Several cities are expected to record a rising old-age…

Beauty and Personal Care Packaging in Canada

Folding cartons is the most widely used packaging format in unit volume terms in the beauty and personal care industry in Canada due to this pack type’s versatility, which allows for the packaging of a wide range of products and accommodates various…

HW Staple Foods in Canada

Canadians are increasingly demanding functionality and specific benefits from their food in a trend already underway per-pandemic and continuing to accelerate. Other key microtrends include no allergens, especially in baked goods, and keto – notable…

HW Soft Drinks in Canada

In 2023 health and wellness soft drinks continued to be bolstered by consumer desire to “drink better” as a direct result of heightened health concerns in a trend accelerated by the pandemic. Some choose bottled water over other soft drinks such as…

HW Snacks in Canada

Post-COVID-19-pandemic, at-home snacking remains high in Canada, with rising consumer interest in health-positioned options, including no sugar and no fat variants. With more than two thirds of Canadian adults either overweight or obese, weight…

HW Hot Drinks in Canada

Since the pandemic-era increase of at-home consumption of hot drinks, demand for hot drinks has normalised in Canada, and local consumers are enjoying hot drinks, usually in the form of coffee or tea, both at home and through foodservice. Canadians…

HW Dairy Products and Alternatives in Canada

2023 saw significant movement within dairy products and alternatives in Canada, as brands of both dairy and plant-based alternatives competed on all fronts for consumers. Inflation has been placing continuous pressure on dairy’s profitability in…

HW Cooking Ingredients and Meals in Canada

Following the COVID-19 pandemic, many Canadian consumers continued to cook at home throughout 2023, and as people strive for greater wellbeing they are particularly conscientious of what they consume. Cooking ingredients are under scrutiny from both…

Health and Wellness in Canada

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Innovation: Food and Beverage in Canada

This report provides valuable insights into product innovation in Canada, analysing data from Euromonitor’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity.

Home Care Packaging in Canada

The last couple of years, including 2023, have seen HDPE bottles gaining pack type share in hand dishwashing in Canada, driven by their durability and rigidity. Unlike some other types of plastic, HDPE is resistant to warping or deformation, even…

Wearable Electronics in Canada

Wearable electronics in Canada is projected to return to retail volume growth in 2024, led by smart wearables, after declines in 2022 and inflation-impacted 2023. However, a further decline is expected for activity bands as consumers continue to…

Portable Players in Canada

Overall, retail volume sales of portable players in Canada are projected to decrease only slightly in 2024. This is due to the anticipated very marginal increase in retail volume sales of the dominant category, wireless speakers, as e-readers and…

Mobile Phones in Canada

Mobile phones in Canada is set to arrest two years of strong declines in retail volume sales with a moderate increase in 2024. This is due to a rebound in smartphones, as retail volume sales of feature phones are projected to continue to see a…

In-Car Entertainment in Canada

In-car entertainment in Canada is projected to continue to see a decline in retail volume sales in 2024. Multiple factors are driving a reduced demand for in-car entertainment in the market. For example, the rate of car ownership in Canada in 2024 is…

Imaging Devices in Canada

Imaging devices in Canada continue to lose favour and suffer steep declines in demand. For example, in 2024, digital cameras is projected to see an even faster decline compared to the decreases suffered earlier in the review period. The wide consumer…

Home Video in Canada

Within home video in Canada, retail volume sales of televisions are set to see a moderate increase in 2024 following three years of strong decline. Demand is being boosted by upgrade cycles as consumers replace their older generation TVs. This is…

Home Audio and Cinema in Canada

Home audio and cinema in Canada is projected to continue on its downward trajectory in terms of retail volume sales in 2024. The consumer demand for second-hand and pre-owned audio products is trending, further reducing the demand for home audio…

Headphones in Canada

TWS earbuds is set to continue to see the highest retail volume growth in headphones in Canada in 2024. Local consumers continue to shift to TWS technology in search of the convenience and high-quality listening experience perceived to be offered by…

Consumer Electronics in Canada

Overall, consumer electronics in Canada is set to see a rebound in retail volume sales, with a moderate increase projected for 2024. The decline in retail volume sales in 2023 was primarily due to more careful and targeted spending by consumers, who…

Top Marketing Research Companies in Canada

Below is a list of all marketing research companies in Canada.

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The Logit Group, Inc.

Toronto, ON, CA

Canadian Viewpoint Inc.

Vancouver, BC, CA

Quest Mindshare

Research strategy group inc, crc research inc, recollective.

Ottawa, ON, CA

Associated Global Market Research

Telepoll market research, goodin realizations, elemental data collection, inc..

Suggestions

The Canadian Startup Magazine

100 Top Market Research Startups and Companies in Canada

This article showcases our top picks for the best Canada based Market Research companies. These startups and companies are taking a variety of approaches to innovating the Market Research industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

• Innovative ideas
• Innovative route to market
• Innovative product
• Exceptional growth
• Exceptional growth strategy
• Societal impact

Top Canada Market Research Startups

Data sourced from Crunchbase and SemRush .

Drop Technologies

Crunchbase Website Twitter Facebook Linkedin

Intelligent mobile rewards platform

Potloc is a hybrid software and services research platform that uses social networks for geo-targeted consumer surveys.

Access over 140 million properties, nationwide. Power your business with comprehensive property data delivered via API or bulk exports.

ResponseTek

ResponseTek Networks provides on-demand customer experience management software solutions for businesses.

SaaS, Market Intelligence, Data Science, Data, Analytics, Restaurant Industry, Food Service Industry

nplex biosciences

NPlex Biosciences develops a proteomic technology platform designed to understand, detect, and treat diseases with DNA nanotechnology.

eCommerce, Sustainability, Big Data

Information Mediary Corp

Information Mediary Corp offers innovative adherence data tools to improve clinical trials, reduce costs and speed up market introduction

We want you to stop wasting time building reports, so we built a platform that automates report building while respecting your data privacy.

Cohesys develops novel biocompatible adhesives for surgical applications.

Strainprint Technologies

Strainprint is a unique software technology enabling patients to use cannabis more effectively.

The Toronto Stock Exchange is a public venture marketplace for early-stage companies across a diverse range of sectors.

MetricWire gives researchers complete creative control over the design of their study.

TMX Group companies provide listing venues, trading markets, clearing facilities, data products services to the global financial community.

Rapid MachineLearning Prototyping for small companies

Info-Tech Research Group

Info-Tech Research Group is an information technology research and advisory company.

Lanla transforms the power of customer experience into a driving force for the largest Canadian companies.

JustGotThat! Inc.

JustGotThat! is a services marketplace that brings together service demand and supply in an intuitive platform

Bond Brand Loyalty

Bond is a global customer engagement agency that specializes in building brand loyalty for the world’s most influential and valuable brands.

Integra 3D Research LP

Accelerating Adoption of Additive Manufacturing in industry.

DNA Genotek

DNA Genotek Inc. provides biological sample collection, stabilization, and preparation products for health research institutes.

Borealis AI

Borealis AI is an RBC Institute for Research.

Saintrino Technologies Inc

Canadian company founded in 2010 with specialties in Brain Computer Interfaces, Bio-Technology, Neuro Ergonomy and User Interface Usability.

KASI Insight

KASI Insight empower business leaders with reliable data and actionable insights from Africa

Trend Hunter

Trend Hunter is the #1 largest trend website, host of Future Festival & an AI-driven innovation consultancy

FeaturePoints

Launched in 2012, FeaturePoints is a premier rewards platform that has paid out over $5.6 million to our millions of users.

Paymi is a financial services company located in Toronto.

iperceptions

iperceptions is a global leader in Voice of the Customer (VoC) solutions.

Lootbag Inc.

Lootbag is a mobile app that gives away free samples and collects consumer insights for brands.

M Square Media (MSM)

M Square Media is a service company that provides marketing, administrative and student recruitment support to educational institutions.

Toronto’s Best Condominium Guide

Dig Insights

Dig Insights is a market research consultancy.

Recollective

Recollective is a software platform for market researchers to conduct their research projects.

Daily Goods Design Labs

Daily Goods Design Labs is a design, research and innovation company that consults and educates on human centred design processes.

MuseFind Technologies

MuseFind is the Platform to organize and manage your influencer marketing.

InputHealth

InputHealth empowers healthcare practices to efficiently collect data from patients utilizing mobile devices. No more clipboards.

Ontario Centre of Innovation

Ontario Centre of Innovation provides a preeminent research-to-commercialization vehicle in Ontario

iData Research

iData Research is an international market research and consulting firm.

Quest Mindshare

Quest Mindshare includes one of the industry’s most versatile and comprehensive group of online panel assets.

The Quantum Daily

The leading provider of data, news, insights, capital markets and media for the Quantum Technology industry

Advanced Symbolics

A market research firm that uses AI to analyze social media to monitor brand health while predicting trends and consumer behavior

Ramius Corporation is an enterprise software company focused on the development of cloud-based social software for engagement and research.

Explorer Research

Explorer Research uses conscious and non-conscious research methods to understand, predict and help marketers influence shopper behavior.

Demand Metric

Agile project management software built for Marketers powered by 1,000+ practical tools & resources.

Canada’s national laboratory for particle and nuclear physics and accelerator-based science.

Asde Survey Sampler

Asde Survey Sampler fixates on sampling and project-related requirements with services to survey and market research professionals.

R.A. Malatest & Associates

R.A. Malatest & Associates Ltd. is a proactive, dynamic, progressive evaluation and market research organization.

RESEARCH STRATEGY GROUP is a Canadian company specializing in technical & scientific translations, revision, editing & DTP Services.

People Analytics

People Analytics: Where ground-truthed knowledge, scientific approach, and practical experience intersect to produce evidence-based insight.

The Logit Group

Logit Group is a data collection firm that specializes in consumer studies, market research, B2B and executive research.

Heartbeat Ai

Heartbeat reveals fine-grained emotions so you can truly understand people.

Tellwut Corp.

Tellwut’s community and proprietary online survey & reward site provide a platform to conduct online market research for actionable Insights

Whitespark builds tools and provides services that help businesses and agencies with local search marketing.

RetouchMe turns any photo of any female into photo of a model who is 90-60-90 in just 7 minutes!

Methodify is an automated market research platform.

Bayesian Labs

Develop FinTech software and research for Digital Assets

Inventu Research

Inventu Research focuses on the research and development of products for a healthy workplace environment.

Firmwater provides a hosted learning management system (LMS) built specifically for training companies.

Synqrinus is about market research, it goes far beyond saving you time and money. Since, in our eyes, better pricing and quicker results.

Houston helps startups tap into their pre-launch email lists for valuable feedback, before launching their products.

DelphX is a capital market company that offers fixed income solutions through the global bond market segment.

Toronto Global

Toronto Global is a non-profit investment attraction agency that supports the expansion of foreign-owned businesses to the Toronto Region.

Bensimon Byrne

Bensimon Byrne is a marketing company located in Toronto.

Northstar Research Partners

Northstar is your market research partner to generate ideas from a place where curiosity, insight and passion for research meet.

Unisights Research and Analytics

An end-to-end insights company

Global Cannabis Applications Corp

Global Cannabis is a global leader in designing, developing, marketing & acquiring innovative data technologies for the cannabis industry.

A SaaS portal for consumer behaviour and academic researchers

Insync focuses on sparking brand innovation through Human-Centric investigations and building in the pharmaceutical space.

SOM is a research firm specializing in data collection, data analysis and data visualization.

CTRS Solutions Limited

Cruikshank Tactical Research and Strategy is a full-service management consulting company specializing in delivering desired results.

movmi is a boutique agency specialized in Shared Mobility Architecture providing services of car-sharing or bike-sharing.

Brainsights

Brainsights is a technology and human insights company that provides businesses with insights into how their content is being consumed.

SM Research

SM Research are providers of technical solutions in support of both Market Research and Direct Marketing.

Inspirapps offers polltogo, an application that enables its users to get instant feedback from friends, clients, and others.

Hotspex Media

Hotspex Media provides marketing research services. Its services include understanding strategic brand opportunities.

CRC Research

CRC Research is a Gold Seal Certified marketing research company.

MD Analytics

MD Analytics is a global provider of health and pharmaceutical market research solutions.

BC Research

BC Research is a leading innovation centre, specializing in the incubation and commercialization of upcoming technologies

Liveweb provides customer sales and service teams with a complete set of integrated communication tools and analytics.

SEO Services Canada™

SEO Services Canada is an online marketing company specializing in search engine optimization.

Syndesis is the market leader in the creation and activation of converged services for the new public network.

Instar provides global research, mobile enablement, message testing services.

Insightrix is a full-service market research firm offering services such as education analysis, omnibus analysis and media monitoring.

The Secdev Group

SecDev is an intersection of human behaviour and the digital future.

Forum Research

Forum Research is a leading Canadian-based market research firm committed to providing effective & comprehensive market analysis.

Charlton Insights

Charlton Insights is a strategic insights-driven research and analytics company.

Lux Insights

Lux is an independent market research firm, The real value Lux offer isn’t research and data, it’s a path forward.

Renga is a small team of design experts and professionals who work closely with clients at every point of the project.

Advanis is a full service research firm

Callosum Marketing

Callosum Marketing Inc. collects and analyzes consumer data to provide its clients with the insights they need to improve their services.

Sklar Wilton & Associates

Sklar Wilton & Associates apply strategic advisory services and marketing research analysis to help clients make smarter business decisions.

Landcor Data Corporation

Landcor Data Corporation offers access to reliable real estate information with an aim to avoid physical inspection of properties.

Eigenworks help B2B product companies connect to the stories of their buyers to accelerate sales, improve targeting, and increase retention.

Decision Point Research

Decision Point is a market research company with a wide variety of data collection approaches, offering both B2B & B2C to the clients.

ECO Canada supports environmental sector by offering labor market research, professional certification, development resources & training.

MicroHero is an app that lets you trade a little bit of your time for real dollars towards causes you support.

Ian Murray & Company

Ian Murray & Co Ltd is a management consulting company that engages in the development and adoption of business management.

Decisive Dividend Corporation

Decisive was established to acquire a growing stable of successful companies.

Montreal Exchange

Montreal Exchange is a derivatives exchange for exchange-traded options & futures.

RCR International

A pioneer in the door and window insulation market

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Your Trusted Market Research Partner - Serving Canada, USA, Europe And Other Countries

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Data-driven insights that make a difference.

Your Trusted Market Research Partner

Decision Point is a Toronto-based market research company empowering market research firms and businesses worldwide by unveiling insights into specialized targets that others simply can’t access. Our data helps you forge meaningful connections with your audience, no matter how hard they are to reach.

Our expertise in reaching niche groups is supported by our databases with over half a million participants and our strong presence in the market research community. We’re dedicated to providing businesses with clear, actionable data that is accessible and easy to understand.

We’re also proud to be a member of several reputable organizations in the market research industry, including CRIC, ESOMAR, Insights Association, Greenbook, and more.

Why Choose Decision Point?

Get data fast: The strength of our large panels and call center allows us to launch quantitative jobs quickly, getting you results faster.

Access national and international markets: We offer full capabilities in Canada and the USA and are experienced in conducting research in Europe and beyond using native-speaking moderators.

Conduct research in any language: We are the only research company in Canada, and one of few worldwide, that can conduct market research in most languages of the world.

Reach niche population segments: Our recruiting expertise and large in-house databases help you conduct market research and speak to many difficult-to-reach, niche audiences, including new immigrants, healthcare employees, and more.

Our Data Collection Services

CATI Surveys

Gather structured, reliable data efficiently via telephone, ensuring a wide-reaching and diverse demographic analysis for your market research needs.

Central Location Testing

Get live product feedback in a controlled environment, providing your business with detailed qualitative data for fine-tuning products and understanding customer needs.

Focus Group Market Research

Available both in person and online, our focus groups offer insightful qualitative data and deep consumer insights, which help drive informed product development and marketing strategies.

Intercept Surveys

Gather on the spot, genuine customer feedback in public spaces, offering immediate insights crucial for real-time market analysis and strategy adjustment.

Market Research Surveys

Access comprehensive quantitative data from our panels, essential for understanding broad market trends and customer preferences, to guide your decisions with precision data.

Explore The Industries We Serve

Agriculture

Food & Beverage

We’re Trusted By Teams Just Like Yours

Decision Point supports our qualitative and quantitative recruitment in Canada. Their ability to recruit large volumes of respondents in short periods of time make their service unique.

Consumer Packaging Research Company

Decision Point has supported our central location testing recruitment for a number of years with success. It’s their ability to be flexible with timelines and consistency with recruitment that sets them apart from other suppliers.

Agricultural Research Company

Decision Point has supported our organization with top quality CATI work and recruitment all across Canada. We were impressed by their attention to detail and ability to complete numerous political surveys over short periods of time.

Political Polling Company

Decision Point is our go-to partner for all multicultural research targeting acculturated and non-acculturated immigrants in North America. Our expectations have been exceeded not only with their reach but also the quality of the data we receive.

Multicultural Advertising Agency

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We are proud members of several associations and councils across Canada and the USA dedicated to providing high-quality market research for businesses. We are in full compliance with all relevant standards, including  ESOMAR  and the Canadian Research Insights Council (CRIC).

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Top Market Research Companies in Canada

Fast-growing businesses need dependable actionable insights at the right time so that they can act accordingly to support that growth. Hence, it is important to work closely with reliable market research companies in Canada. A research team that is bogged down with lead-times can cause you to miss a crucial opportunity. To help you find a reliable research partner, GoodFirms has used its business intelligence to prepare the below list of marketing research firms in Canada. This list comprises the top market research companies in Canada, along with an assessment of their quality, reliability, and ability to deliver services. Please feel free to closely examine this record to find and hire the best market research agency in Canada for your growing business needs.

• Most Reviews

Best Market Research Agency in Canada | List of Marketing Research Firms Canada

THATWARE LLP

Established in 2015, THATWARE LLP is a result-driven SEO company in India specializing in tailored digital marketing strategies and advanced technical SEO operations. THATWARE offers industry-specific SEO services powered by AI and data analytics. Their ... read more about THATWARE LLP

Ready to Power-Up Your Digital Marketing? 📈 It’s time to transform your problems into opportunities. We provide in-house solutions based on custom strategies backed by data and research to boost your brand’s visibility and sales. ... read more about Fortunatos

Need assistance in finding the best match for your requirements?

Let experts help you find the top industry players.

Blink Digital Consulting

The DMS is short for the Digital Marketing System and not only does this system generate leads, it also makes running your business easier.From efficient and smart customer relationship management to robust integrations with ecommerce platforms ... read more about Blink Digital Consulting

Webzian Digital Services

Webzian is an IT company helping diverse business industry verticals by offering a suite of Web & Mobile application development and Digital Marketing Services. We know the value of results. We take the time to ... read more about Webzian Digital Services

Omni Agency

A beautiful, responsive and user-friendly website that brings your brand to life is crucial to a successful online presence. Your website is one of the core foundations of your online operations. It helps build credibility ... read more about Omni Agency

Token Creative Services

Token Creative Services stands as a premier digital solutions provider, extending its expertise across Kitchener, Toronto, Waterloo, and throughout Canada. Specializing in SEO, PPC, Web Design, Web Development, and e-commerce solutions, we strategically enhance your ... read more about Token Creative Services

Maestro Digital

The pioneers of maestro digital jot down every minute element to craft and digitally set the strategic planning and positioning, which provides absolute branding solutions. Creating the definite process which uncovers the better ways to ... read more about Maestro Digital

Trilogy Solutions

Every company has a story that makes it unique, and that story should be both compelling and inspiring. At Trilogy Solutions, our story sets us apart from others, as our experts have been on both ... read more about Trilogy Solutions

Unite Interactive

Unite Interactive is a creative digital agency based in Winnipeg and Vancouver with resources throughout the globe. We are a tightly focused team of branding, web, mobile, social and digital marketing professionals who understand how ... read more about Unite Interactive

Changes Agency

Changes Agency - digital marketing agency in Vancouver. We've executed digital marketing strategies for Huawei, Ericsson, Global Spirits. Our services: web design & development, SEO, PPC, PR, branding, online reputation management, conversion rate optimization, consulting. ... read more about Changes Agency

The Virtual Gurus

Canadian Virtual Gurus is a virtual assistant company based in Canada and the US. We provide virtual assistants for businesses that need office support without the additional costs and training of full time employees. Our ... read more about The Virtual Gurus

Since 1998, clients in the public, private and non-profit sectors have relied on us to deliver strategic research solutions that adhere to the highest standards and provide exceptional value.

Prairie Research Associates

PRA has provided research services, including evaluation services, to all levels of government, as well as the non-profit sector, for almost 30 years, since the inception of the company in 1988. Prior to that, three ... read more about Prairie Research Associates

Lux Insights

Lux Insights is a high-touch, boutique market research agency with offices in Vancouver and Seattle. We are the current winner of the top award for qualitative excellence in North America, but half of our business ... read more about Lux Insights

JMRS is one of North America’s finest market research recruiters. We recruit for an extensive range of consumer research projects, from in-depth interviews and focus groups, to massive quantitative studies. Whether you require a thousand ... read more about JMRS

Supply Demand Market Research

We have a strong network of high powered and experienced global consultants who have about 10+ years of experience in the specific industry to deliver quality research and analysis. Having such an experienced network, our ... read more about Supply Demand Market Research

Customer Foresight Group

Customer Foresight Group specializes in providing primary and customized competitive intelligence and market research to private sector companies. Established in 1999, Customer Foresight Group has a roster of clients based in North America, Europe and ... read more about Customer Foresight Group

At Phase 5, we bring together expertise in marketing research, user and customer experience, innovation and design. This unique, collaborative approach drives business results by applying strategic insights to your product development, go-to-market and customer ... read more about Phase 5

SIS International Research

SIS International Research is a leading global market research and strategy consulting firm. SIS has offices in the Americas, Europe and Asia, with key regional offices in New York, Los Angeles, Miami, London, Paris, Frankfurt ... read more about SIS International Research

Decision Point Research

Decision Point Research is a specialty data collection company with a dedicated call centre and a New Canadian/Immigrant online panel. All our calling is done within Toronto - we boast one of the largest call ... read more about Decision Point Research

DesRosiers Automotive Consultants

Founded in 1985, DesRosiers Automotive Consultants Inc. (DAC) is the only consulting and market research company in Canada that works exclusively in the automotive sector. Our business stretches across all aspects of the automotive industry ... read more about DesRosiers Automotive Consultants

Research & Incite

With a focus on innovation, we offer a substantial and ever evolving tool kit of validated proprietary techniques to uncover insights and provide a deep understanding of the consumer, your brand and the market place, ... read more about Research & Incite

N. Barry Lyon Consultants has grown over the last thirty-five years from a small firm, specializing in downtown development and redevelopment, to a multi-disciplinary real estate consulting firm, involved in virtually all aspects of land ... read more about NBLC

Tenato Strategy

We offer marketing research, strategy, and execution under one roof. Yes, it’s a lot to bite off, but we’d rather make a big difference for a few excellent clients than to have little effect on ... read more about Tenato Strategy

Acube Market Research

Market research is collection, analysis and dissemination of data related to a particular target market. It helps management in having a good understanding of problems and opportunities in market and taking important decisions for expanding ... read more about Acube Market Research

MBA Recherche

MBA Recherche was created specifically to serve research needs in Quebec, while respecting the highest quality standards on the international market. Because we know our territory by heart, we are able to offer you the ... read more about MBA Recherche

SOM is a research firm specializing in data collection, data analysis and data visualization. With nearly 300 employees in Montreal, Quebec and in the regions, SOM is the indispensable research firm in Quebec.

The Logit Group

  The Logit Group, the "Go-To-People"​ for Online & Telephone Market Research Data Collection is a North America leader in providing accurate and actionable results with quality assurance procedures that exceed industry standards.

True Impact

We improve the marketing equation and reveal new business strategies, using neural and bio metrics of customer emotion and preference.

MBD is the sole contact you and your business needs to have at the tip of your fingers. We are a business consulting hub that connects you to the professionals and services you need be ... read more about MBD

Gain a deep understanding of the research need through collaboration and client partnership.Sylvestre & Co. was founded to provide cultural insights. Today, as we celebrate 50 years of unparalleled qualitative research, this expertise spans multiple ... read more about Sylvestre

Forum Research

Forum Research Inc. is a leading Canadian-based market research firm committed to providing effective and comprehensive market analysis that drives the success of organizations. Forum Research specializes in five key areas of research and strategy ... read more about Forum Research

We provide customized research solutions to meet the diverse needs of a range of clients. From in-depth program evaluations to client satisfaction studies, let us design and implement a project that will provide actionable results.

Abacus Data

Abacus Data Inc. is a full-service public opinion and market research firm specializing in public affairs and generational research. Abacus Data is one of Canada’s leading public opinion and marketing research firms. Having conducting research ... read more about Abacus Data

Phoenix SPI

Phoenix SPI is a Canadian-owned research firm specializing in public opinion research and research with stakeholders and special audiences. For a decade and a half, we have been a trusted research supplier to public and ... read more about Phoenix SPI

You’re faced with a big opportunity, but you may lack the resources, expertise, or capacity to seize it and make the most of it. Other consulting firms don’t offer the specific expertise you need to ... read more about Stiletto

Contract Testing

It’s not surprising that more than half of the top 10 food and beverage manufacturers and quick serve restaurants rely on Contract Testing Inc. (CTI) for sensory, quantitative and qualitative consumer insights. CTI research protocols ... read more about Contract Testing

BridgingLocal

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• PESTEL Analysis, SWOT Analysis and Risk Analysis of  Canada

Canada PESTLE Analysis & Macroeconomic Trends Market Research Report.

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1 . PESTEL Analysis, SWOT Analysis and Risk Analysis of  Canada

Canada  PESTEL Analysis

This report covers  Canada 's PESTEL (political, economic, social, technological, environmental and legal) analysis.

Canada  SWOT Analysis

This market research report covers SWOT (strengths, weaknesses, opportunities and threats) analysis for  Canada .

Canada  Risk Analysis

This market research report covers current and future business risk analysis for  Canada  along with macroeconomic factor analysis.

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• American Samoa
• Antigua and Barbuda
• Bolivia, Plurinational State of
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• Bosnia and Herzegovina
• Bouvet Island
• British Indian Ocean Territory
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• Holy See (Vatican City State)
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Market background.

The world is well aware that Canadians are avid travellers. In 2019, they spent 256 million nights on leisure trips to domestic and foreign destinations, during which they spent over $42.5 billion in these destinations, excluding airfare.

Overnight leisure trips to domestic destinations captured less than half of this time (42% or 108 million nights) and these expenditures (35% or $14.9 billion).

By choosing to explore Canada, Canadians can play a critical role in bolstering the tourism economy, creating jobs and revitalizing local businesses across Canada. A shift in vacation time and spending from international to domestic travels will sustain jobs and rebuild businesses upon which communities depend for their vitality and the quality of life of all Canadians.

2020 Annual Global Tourism Watch

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9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]

Published: August 08, 2024

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.

From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career.

And let me tell you: having the right marketing research methods in your toolbox is a must.

Market research is the secret to crafting a strategy that will truly help you accomplish your goals. The good news is there is no shortage of options.

How to Choose a Marketing Research Method

Thanks to the Internet, we have more marketing research (or market research) methods at our fingertips than ever, but they’re not all created equal. Let’s quickly go over how to choose the right one.

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1. Identify your objective.

What are you researching? Do you need to understand your audience better? How about your competition? Or maybe you want to know more about your customer’s feelings about a specific product.

Before starting your research, take some time to identify precisely what you’re looking for. This could be a goal you want to reach, a problem you need to solve, or a question you need to answer.

For example, an objective may be as foundational as understanding your ideal customer better to create new buyer personas for your marketing agency (pause for flashbacks to my former life).

Or if you’re an organic sode company, it could be trying to learn what flavors people are craving.

2. Determine what type of data and research you need.

Next, determine what data type will best answer the problems or questions you identified. There are primarily two types: qualitative and quantitative. (Sound familiar, right?)

• Qualitative Data is non-numerical information, like subjective characteristics, opinions, and feelings. It’s pretty open to interpretation and descriptive, but it’s also harder to measure. This type of data can be collected through interviews, observations, and open-ended questions.
• Quantitative Data , on the other hand, is numerical information, such as quantities, sizes, amounts, or percentages. It’s measurable and usually pretty hard to argue with, coming from a reputable source. It can be derived through surveys, experiments, or statistical analysis.

Understanding the differences between qualitative and quantitative data will help you pinpoint which research methods will yield the desired results.

For instance, thinking of our earlier examples, qualitative data would usually be best suited for buyer personas, while quantitative data is more useful for the soda flavors.

However, truth be told, the two really work together.

Qualitative conclusions are usually drawn from quantitative, numerical data. So, you’ll likely need both to get the complete picture of your subject.

For example, if your quantitative data says 70% of people are Team Black and only 30% are Team Green — Shout out to my fellow House of the Dragon fans — your qualitative data will say people support Black more than Green.

(As they should.)

Primary Research vs Secondary Research

You’ll also want to understand the difference between primary and secondary research.

Primary research involves collecting new, original data directly from the source (say, your target market). In other words, it’s information gathered first-hand that wasn’t found elsewhere.

Some examples include conducting experiments, surveys, interviews, observations, or focus groups.

Meanwhile, secondary research is the analysis and interpretation of existing data collected from others. Think of this like what we used to do for school projects: We would read a book, scour the internet, or pull insights from others to work from.

So, which is better?

Personally, I say any research is good research, but if you have the time and resources, primary research is hard to top. With it, you don’t have to worry about your source's credibility or how relevant it is to your specific objective.

You are in full control and best equipped to get the reliable information you need.

3. Put it all together.

Once you know your objective and what kind of data you want, you’re ready to select your marketing research method.

For instance, let’s say you’re a restaurant trying to see how attendees felt about the Speed Dating event you hosted last week.

You shouldn’t run a field experiment or download a third-party report on speed dating events; those would be useless to you. You need to conduct a survey that allows you to ask pointed questions about the event.

This would yield both qualitative and quantitative data you can use to improve and bring together more love birds next time around.

Best Market Research Methods for 2024

Now that you know what you’re looking for in a marketing research method, let’s dive into the best options.

Note: According to HubSpot’s 2024 State of Marketing report, understanding customers and their needs is one of the biggest challenges facing marketers today. The options we discuss are great consumer research methodologies , but they can also be used for other areas.

Primary Research

1. interviews.

Interviews are a form of primary research where you ask people specific questions about a topic or theme. They typically deliver qualitative information.

I’ve conducted many interviews for marketing purposes, but I’ve also done many for journalistic purposes, like this profile on comedian Zarna Garg . There’s no better way to gather candid, open-ended insights in my book, but that doesn’t mean they’re a cure-all.

What I like: Real-time conversations allow you to ask different questions if you’re not getting the information you need. They also push interviewees to respond quickly, which can result in more authentic answers.

What I dislike: They can be time-consuming and harder to measure (read: get quantitative data) unless you ask pointed yes or no questions.

Best for: Creating buyer personas or getting feedback on customer experience, a product, or content.

2. Focus Groups

Focus groups are similar to conducting interviews but on a larger scale.

In marketing and business, this typically means getting a small group together in a room (or Zoom), asking them questions about various topics you are researching. You record and/or observe their responses to then take action.

They are ideal for collecting long-form, open-ended feedback, and subjective opinions.

One well-known focus group you may remember was run by Domino’s Pizza in 2009 .

After poor ratings and dropping over $100 million in revenue, the brand conducted focus groups with real customers to learn where they could have done better.

It was met with comments like “worst excuse for pizza I’ve ever had” and “the crust tastes like cardboard.” But rather than running from the tough love, it took the hit and completely overhauled its recipes.

The team admitted their missteps and returned to the market with better food and a campaign detailing their “Pizza Turn Around.”

The result? The brand won a ton of praise for its willingness to take feedback, efforts to do right by its consumers, and clever campaign. But, most importantly, revenue for Domino’s rose by 14.3% over the previous year.

The brand continues to conduct focus groups and share real footage from them in its promotion:

What I like: Similar to interviewing, you can dig deeper and pivot as needed due to the real-time nature. They’re personal and detailed.

What I dislike: Once again, they can be time-consuming and make it difficult to get quantitative data. There is also a chance some participants may overshadow others.

Best for: Product research or development

Pro tip: Need help planning your focus group? Our free Market Research Kit includes a handy template to start organizing your thoughts in addition to a SWOT Analysis Template, Survey Template, Focus Group Template, Presentation Template, Five Forces Industry Analysis Template, and an instructional guide for all of them. Download yours here now.

3. Surveys or Polls

Surveys are a form of primary research where individuals are asked a collection of questions. It can take many different forms.

They could be in person, over the phone or video call, by email, via an online form, or even on social media. Questions can be also open-ended or closed to deliver qualitative or quantitative information.

A great example of a close-ended survey is HubSpot’s annual State of Marketing .

In the State of Marketing, HubSpot asks marketing professionals from around the world a series of multiple-choice questions to gather data on the state of the marketing industry and to identify trends.

The survey covers various topics related to marketing strategies, tactics, tools, and challenges that marketers face. It aims to provide benchmarks to help you make informed decisions about your marketing.

It also helps us understand where our customers’ heads are so we can better evolve our products to meet their needs.

Apple is no stranger to surveys, either.

In 2011, the tech giant launched Apple Customer Pulse , which it described as “an online community of Apple product users who provide input on a variety of subjects and issues concerning Apple.”

"For example, we did a large voluntary survey of email subscribers and top readers a few years back."

While these readers gave us a long list of topics, formats, or content types they wanted to see, they sometimes engaged more with content types they didn’t select or favor as much on the surveys when we ran follow-up ‘in the wild’ tests, like A/B testing.”  

Pepsi saw similar results when it ran its iconic field experiment, “The Pepsi Challenge” for the first time in 1975.

The beverage brand set up tables at malls, beaches, and other public locations and ran a blindfolded taste test. Shoppers were given two cups of soda, one containing Pepsi, the other Coca-Cola (Pepsi’s biggest competitor). They were then asked to taste both and report which they preferred.

People overwhelmingly preferred Pepsi, and the brand has repeated the experiment multiple times over the years to the same results.

What I like: It yields qualitative and quantitative data and can make for engaging marketing content, especially in the digital age.

What I dislike: It can be very time-consuming. And, if you’re not careful, there is a high risk for scientific error.

Best for: Product testing and competitive analysis

Pro tip:  " Don’t make critical business decisions off of just one data set," advises Pamela Bump. "Use the survey, competitive intelligence, external data, or even a focus group to give you one layer of ideas or a short-list for improvements or solutions to test. Then gather your own fresh data to test in an experiment or trial and better refine your data-backed strategy."

Secondary Research

8. public domain or third-party research.

While original data is always a plus, there are plenty of external resources you can access online and even at a library when you’re limited on time or resources.

Some reputable resources you can use include:

• Pew Research Center
• McKinley Global Institute
• Relevant Global or Government Organizations (i.e United Nations or NASA)

It’s also smart to turn to reputable organizations that are specific to your industry or field. For instance, if you’re a gardening or landscaping company, you may want to pull statistics from the Environmental Protection Agency (EPA).

If you’re a digital marketing agency, you could look to Google Research or HubSpot Research . (Hey, I know them!)

What I like: You can save time on gathering data and spend more time on analyzing. You can also rest assured the data is from a source you trust.

What I dislike: You may not find data specific to your needs.

Best for: Companies under a time or resource crunch, adding factual support to content

Pro tip: Fellow HubSpotter Iskiev suggests using third-party data to inspire your original research. “Sometimes, I use public third-party data for ideas and inspiration. Once I have written my survey and gotten all my ideas out, I read similar reports from other sources and usually end up with useful additions for my own research.”

9. Buy Research

If the data you need isn’t available publicly and you can’t do your own market research, you can also buy some. There are many reputable analytics companies that offer subscriptions to access their data. Statista is one of my favorites, but there’s also Euromonitor , Mintel , and BCC Research .

What I like: Same as public domain research

What I dislike: You may not find data specific to your needs. It also adds to your expenses.

Best for: Companies under a time or resource crunch or adding factual support to content

Which marketing research method should you use?

You’re not going to like my answer, but “it depends.” The best marketing research method for you will depend on your objective and data needs, but also your budget and timeline.

My advice? Aim for a mix of quantitative and qualitative data. If you can do your own original research, awesome. But if not, don’t beat yourself up. Lean into free or low-cost tools . You could do primary research for qualitative data, then tap public sources for quantitative data. Or perhaps the reverse is best for you.

Whatever your marketing research method mix, take the time to think it through and ensure you’re left with information that will truly help you achieve your goals.

Don't forget to share this post!

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Canada Gardening

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Gardening in Canada

Gardening in Canada Euromonitor International May 2024 List Of Contents And Tables GARDENING IN CANADA KEY DATA FINDINGS 2023 DEVELOPMENTS Urban gardening spurs demand for space-saving solutions The persistent allure of grow-your-own: A response to economic pressures Shifts in retail dynamics: Department stores embrace gardening trends PROSPECTS AND OPPORTUNITIES Indoor gardening to see robust growth in Canada Growing eco-awareness driving the shift away from peat moss Increase in demand for soil in Canada, led by eco-trends and urban living CATEGORY DATA Table 1 Sales of Gardening by Category: Value 2018-2023 Table 2 Sales of Gardening by Category: % Value Growth 2018-2023 Table 3 NBO Company Shares of Gardening: % Value 2019-2023 Table 4 LBN Brand Shares of Gardening: % Value 2020-2023 Table 5 Distribution of Gardening by Format: % Value 2018-2023 Table 6 Forecast Sales of Gardening by Category: Value 2023-2028 Table 7 Forecast Sales of Gardening by Category: % Value Growth 2023-2028 HOME AND GARDEN IN CANADA EXECUTIVE SUMMARY Home and garden in 2023: The big picture 2023 key trends Competitive landscape Retailing developments What next for home and garden? MARKET DATA Table 8 Sales of Home and Garden by Category: Value 2018-2023 Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023 Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023 Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023 Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023 Table 13 Distribution of Home and Garden by Format: % Value 2018-2023 Table 14 Distribution of Home and Garden by Format and Category: % Value 2023 Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028 Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028 DISCLAIMER SOURCES Summary 1 Research Sources

Canada Gardening Equipment Market Overview, 2029

Canada: gardening products market - analysis, size, trends, consumption, and forecast, india gardening, japan gardening, malaysia gardening.

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Oil Market Report - August 2024

About this report

The IEA Oil Market Report (OMR) is one of the world's most authoritative and timely sources of data, forecasts and analysis on the global oil market – including detailed statistics and commentary on oil supply, demand, inventories, prices and refining activity, as well as oil trade for IEA and selected non-IEA countries.

• Global oil demand increased by 870 kb/d in 2Q24, with a contraction in China limiting gains. Demand is set to rise by less than 1 mb/d in both 2024 and 2025. This is largely unchanged from last month’s Report and far slower than last year’s 2.1 mb/d growth as comparatively lacklustre macroeconomic drivers come to the fore.
• World supply rose 230 kb/d to 103.4 mb/d in July as a substantial OPEC+ increase more than offset losses from non-OPEC+. Annual gains accelerate from 730 kb/d in 2024 to 1.9 mb/d in 2025. Non-OPEC+ production increases by 1.5 mb/d this year and next, while OPEC+ may fall by 760 kb/d in 2024 but rise by 400 kb/d in 2025 if voluntary cuts stay in place.
• Global refinery throughputs are forecast to increase by 840 kb/d to 83.3 mb/d in 2024, and by 600 kb/d to 83.9 mb/d next year. Margin weakness continues to weigh on processing rates, with Chinese runs now expected to decline y-o-y. Margins fell further in July in Europe, but rose in Singapore and on the US Gulf Coast, led by stronger naphtha and gasoline cracks.
• Global observed oil inventories fell by 26.2 mb in June, following four months of builds totalling 157.5 mb. OECD onshore stocks declined by 19.5 mb but were mostly offset by a 17.5 mb increase in non-OECD countries. Oil on water declined for a third consecutive month, by 24.2 mb. OECD Industry inventories were down by 21 mb, largely in line with the seasonal norm.
• Brent crude futures tumbled by $6/bbl during July, as a string of weak macro-economic data prompted a broad risk-off sentiment across financial markets, outweighing escalating hostilities in the Middle East. Front-month time spreads remained resilient in the face of falling flat prices, reflecting a tight Atlantic Basin market. At the time of writing, Brent was trading at around $80/bbl.

Market gymnastics

Oil markets exhibited Olympic levels of volatility over recent weeks. Benchmark crude oil prices tumbled sharply lower in July and early August as unexpected economic data threw the market off balance. Questions over the health of the global economy re-emerged as Japan increased interest rates sparking a reversal in yen carry trades, China’s outlook deteriorated and US hiring slowed in July. But persistent geopolitical tensions in the Middle East and some relatively positive macroeconomic data backstopped weakness in oil futures, with prices rebounding higher in the second week of August. Moreover, OPEC+ cuts are also tightening physical markets, lifting North Sea Dated to a $2/bbl premium against the front-month ICE contract. At the time of writing, ICE Brent futures traded at around $80/bbl, down by more than $6/bbl since the start of July.

Our outlook for global oil demand is largely unchanged from last month’s Report, with growth projected at slightly less than 1 mb/d in both 2024 and 2025. However, a meaningful shift in drivers is becoming apparent. In June, Chinese oil demand contracted for a third consecutive month, driven by a slump in industrial inputs, including for the petrochemical sector. Preliminary trade data point to further weakness in July, as crude oil imports sank to their lowest level since the stringent lockdowns of September 2022. By contrast, demand in advanced economies, especially for US gasoline, has shown signs of strength in recent months. The US economy, where one-third of global gasoline is consumed, has outperformed peers, with a resilient service sector buttressing miles driven. As a result, OECD oil consumption flipped from a 300 kb/d annual contraction in 1Q24 to growth of 190 kb/d in the second quarter.

Despite the marked slowdown in Chinese oil demand growth, OPEC+ has yet to call time on its plan to gradually unwind voluntary production cuts starting in the fourth quarter. Its Joint Ministerial Monitoring Committee (JMMC) reiterated on 1 August, however, that the group could pause or reverse its decision depending on prevailing market conditions. Our current balances suggest that even if those cuts remain in place, global inventories could build by an average 860 kb/d next year as non-OPEC+ supply increases of around 1.5 mb/d in 2024 and again in 2025 more than cover expected demand growth. The Americas quartet of the United States, Guyana, Canada and Brazil account for three-quarters, or roughly 1.1 mb/d, of non-OPEC+ supply gains in each of the two years.

For now, supply is struggling to keep pace with peak summer demand, tipping the market into a deficit. As a result, global inventories have taken a hit. After four months of gains, June saw oil inventories fall by 26.2 mb. Crude oil stocks dropped by 40.9 mb, even as China built substantially. Meanwhile, oil products rose by 14.8 mb, supported by large builds in US LPG. Preliminary July data suggest this trend continued, with total stocks declining once again as crude inventories lost further ground while oil products made gains. This dynamic is squeezing refinery margins, potentially setting the stage for an upset and shift in refinery activity in the coming months. Competition in the oil markets will continue even after the Olympic and Paralympic

OPEC+ crude oil production 1 million barrels per day

Algeria	0.91	0.92	0.01	0.91	0.99	0.07
Congo	0.26	0.26	-0.02	0.28	0.27	0.01
Equatorial Guinea	0.06	0.06	-0.01	0.07	0.06	0.0
Gabon	0.22	0.22	0.05	0.17	0.22	0.0
Iraq	4.28	4.36	0.43	3.93	4.87	0.51
Kuwait	2.48	2.52	0.11	2.41	2.88	0.36
Nigeria	1.29	1.26	-0.24	1.5	1.42	0.16
Saudi Arabia	8.87	9.01	0.03	8.98	12.11	3.1
UAE	3.28	3.3	0.39	2.91	4.28	0.98
Iran	3.35	3.35			3.8
Libya	1.19	1.16			1.23	0.07
Venezuela	0.9	0.92			0.87	-0.05
Azerbaijan	0.48	0.48	-0.07	0.55	0.49	0.01
Kazakhstan	1.59	1.59	0.14	1.45	1.62	0.03
Mexico	1.57	1.58			1.6	0.02
Oman	0.76	0.76	0.0	0.76	0.85	0.09
Russia	9.24	9.23	0.25	8.98	9.76
Others	0.72	0.72	-0.15	0.87	0.86	0.13

1. Includes extra voluntary curbs where announced. 2. Capacity levels can be reached within 90 days and sustained for an extended period. 3. Excludes shut in Iranian, Russian crude. 4. Angola left OPEC effective 1 Jan 2024. 5. Iran, Libya, Venezuela exempt from cuts. 6. Mexico excluded from OPEC+ compliance. 7. Bahrain, Brunei, Malaysia, Sudan and South Sudan.

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Why Canada has become a critical supplier of crude oil to the U.S.

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In the car-centric United States, we have a bit of a love affair with oil. And that romance is really an international love story — one where our neighbors to the north play a starring role, accounting for a growing share of oil that the U.S. refines and imports.

If Canadian crude and U.S. refineries were in a rom-com, Canadian crude would be the boy next door, the one U.S. refiners overlooked when they were courting Latin American oil back in the late 1980s and early ’90s.  

“So, you can think of Venezuela, Mexico,” said Kevin Birn with S&P Global Commodity Insights, alluding to when the world thought we were running out of oil. “The Gulf Coast refineries were looking for security of supply. A lot of these refiners entered into long-term joint-venture agreements with the suppliers to get access to security of that heavy barrel supply.” 

Big money was put into refining capacity that catered to the heavy Latin American oil, which is more expensive to refine into diesel or gasoline, Birn said.

“You need the ability to reach higher temperatures, and you need to have specially designed facilities that can handle that as well,” Birn said. “And so those joint ventures led to an expansion in U.S. refining capacity to process heavy barrels, first in the Gulf Coast region in the early ’90s, and that continued through to the early 2000s.” 

Those refineries had really invested in their relationship with heavy Latin American oil.

“But as we entered this century, millennia, we saw that kind of slow down,” Birn said. “A lot of those deals were rolling off, and the Latin American supply began to slow.” 

And even though we saw fracking and horizontal drilling transform the Permian Basin in West Texas into one of the most significant oil producing regions in the world, the oil there was not as compatible with the expensive new U.S. refineries, said Ryan Kellogg with the University of Chicago. 

“All of that capacity was built before the shale boom started. And all of a sudden, we had all this really nice, light, sweet crude available in the U.S.,” Kellogg said. “So, we’re now in this position where we have these very high-tech refineries that can process the really heavy crude.” 

We needed to get that heavy crude from somewhere else.  

“Think about the oil sands or tar sands of Alberta. Basically, this is like really thick, heavy, goopy crude oil,” Kellogg said.

And Chuck Mason with the University of Wyoming said Alberta’s oil sands also had a geographical advantage.

“In the grand scheme of things, not super-duper far away from the refining sector,” Mason said.

And for Canada, exporting heavy crude by pipeline and rail to its oil-hungry southern neighbor made sense. 

“This source of production that we’re talking about is the very epitome of land a landlocked resource,” Mason said. “U.S. refiners were just better buyers, because they were there easier to connect. The transactions costs associated with connecting up with them are massively smaller.”

It was a sensible match. 

“The relationship was very symbiotic,” Birn said, and that has only strengthened over the years. “Canadian growth occurred at such a rate and scale that it overwhelmed that region, and additional infrastructure was designed to deliver that crude oil into the Gulf Coast region of the United States, and increasing volumes and then making it to the U.S. Gulf Coast.” 

Many miles of new pipeline later, 60% of   U.S. crude oil imports come from Canada, according to the U.S. Energy Information Administration.   A decade ago, it was just 33%.

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Government of Canada invests in 14 new clinical trials to support Canada’s response to major health threats and bolster the life sciences sector

From: Canadian Institutes of Health Research

News release

To make sure health products in Canada are safe and effective, they must first be evaluated through clinical trials. The Government of Canada is committed to supporting Canadian-led clinical trials to advance the development of new treatments and tools with the potential to save lives, improve health outcomes, and strengthen Canada’s capacity for future innovation.

August 13, 2024 – Ottawa, Ontario – Canadian Institutes of Health Research

The Government of Canada is committed to advancing the development of new treatments and tools with the potential to save lives, improve health outcomes, and strengthen Canada’s capacity for future innovation. To make sure health products in Canada are safe and effective, they must first be evaluated through clinical trials.

That is why today, the Honourable Mark Holland, Minister of Health, announced that the Government of Canada is investing more than $43 million to support 14 new clinical trials focused on preparing Canada to respond to future health emergencies and advancing the country’s life sciences sector.

The 14 clinical trials will assess treatments, diagnostic tests, and prevention tools for a wide range of health concerns including the flu, sepsis, stroke, tuberculosis, antimicrobial resistance, hepatitis C, COVID-19, and pneumonia.

These trials are being supported by the Canadian Institutes of Health Research (CIHR) Clinical Trials Fund, an important part of Canada’s Biomanufacturing and Life Sciences Strategy, and Canada’s Strategy for Patient-Oriented Research.

The full list of clinical trials can be found here:  CIHR Clinical Trials Projects

“Canada is home to many world-class researchers passionate about improving the health and wellness of Canadians and the world. Congratulations to the 14 clinical trials research teams whose projects are advancing the development of life-saving treatments.” The Honourable Mark Holland Minister of Health

“CIHR is proud to support 14 innovative clinical trials testing ground-breaking treatments and tools to protect people living in Canada from significant threats to our health. I am eager to see where these trials will lead.” Dr. Tammy Clifford Acting President, the Canadian Institutes of Health Research

Quick facts

Including this new investment, since 2022, more than $103.1M has been provided for 36 clinical trials projects through the CIHR  Clinical Trials Fund ,  Canada’s Strategy for Patient-Oriented Research , and  Canada's Centre for Research on Pandemic Preparedness and Health Emergencies , housed at CIHR.

The Clinical Trials Fund is an integral component of Canada’s  Biomanufacturing and Life Sciences Strategy , which aims to strengthen research capacity in Canada and accelerate the development of new scientifically proven treatments and vaccines, to improve health outcomes for Canadians.

The Biomanufacturing and Life Sciences Strategy presents a long‑term vision to protect Canadians against future pandemics and other health emergencies and to grow an innovative, competitive domestic life sciences sector.

Related products

• Backgrounder: CIHR Clinical Trials Projects

Associated links

• Clinical Trials at CIHR
• Operating Grant: Clinical Trials Projects

Matthew Kronberg Press Secretary Office of the Honourable Mark Holland Minister of Health 343-552-5654 [email protected]

Media Relations Canadian Institutes of Health Research [email protected]

At the  Canadian Institutes of Health Research  (CIHR) we know that research has the power to change lives. As Canada's health research investment agency, we collaborate with partners and researchers to support the discoveries and innovations that improve our health and strengthen our health care system.

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The folly of Liberal immigration policy is now showing up in the job market

In late 2023, Immigration Minister Marc Miller revealed that his department was working on a “broad and comprehensive” plan to “regularize” the status of hundreds of thousands of undocumented immigrants who either came to Canada illegally or overstayed their visas.

The planned move to grant legal status to undocumented immigrants, many of whom had been working in Canada for years, drew praise from the New Democratic Party, on whose support the Liberal minority government has relied to stay in power.

Fortunately, Mr. Miller has now put that plan on ice. And none too soon, as the fallout from Ottawa’s short-sighted approach to immigration begins to show up in the labour market, with soaring unemployment among youth and newcomers.

There should always be room for exceptions on humanitarian grounds. But blanket amnesty for undocumented immigrants would send a clear message to the vast majority of the country’s 2.8 million temporary residents , who are legally obligated to leave when their student visas or temporary work permits expire, or if their asylum claims or applications for permanent residency are rejected. It would encourage temporary residents to go underground in the belief that Ottawa would eventually grant them amnesty, too.

That is the last message the Trudeau government should be sending at a time when the unintended consequences of its move as the pandemic receded to massively boost immigration to torque economic growth have now been laid bare.

As Statistics Canada reported on Friday, the unemployment rate among youth aged between 15 and 24 surged to 14.2 per cent in July, up 3.6 percentage points from 2023 and the highest rate (outside of the pandemic) since 2012.

Among recent immigrants in that age group, the jobless rate stood at a non-seasonally adjusted 22.8 per cent in July, up 8.6 percentage points in one year. Among all recent immigrants – newcomers who have been in the country for less than five years – the unemployment rate hit 12.6 per cent last month.

These numbers are all the more concerning considering that, over all, Canada’s economy has continued to grow over the past year, however modestly. Rising unemployment among young people and new immigrants outside of a recession augurs poorly for how such groups can be expected to fare during an economic downturn, the likelihood of which appears to be rising, as the U.S. and global economies show signs of sputtering to a halt.

Research has shown that entering the labour market during a recession can leave long-term scars on young people and new immigrants, who can continue to experience lower earnings long after economic growth resumes. That is why federal immigration policy needs to be based on more than stoking short-term growth or pleasing certain political constituencies.

It has taken far too long for the Liberals to figure this out. The Trudeau government belatedly announced in March that it aimed to shrink the proportion of non-permanent residents, or NPRs, in the country to 5 per cent from 6.2 per cent of the overall population by 2027.

But execution has never been this government’s strong suit, and many analysts remain skeptical that it will reach its target. Indeed, Ottawa approved 71,000 applications to hire temporary foreign workers in the first quarter of 2024 alone.

“NPRs represented 6.8 per cent of the population at the beginning of April – much higher than at the time of the March announcement – and the share is expected to continue rising over the near term,” the Bank of Canada noted in July.

“This suggests that it will take longer for planned policies to reduce NPR inflows to achieve the 5 per cent target.”

What this means for a labour market that is already showing significant signs of slack is cause for concern. Canada’s population continues to grow at an unsustainable rate, while job growth is slowing rapidly. The size of the labour market increased by 3.5 per cent in the year to July, but employment rose by only 1.7 per cent.

Over all, Canada lost 2,800 jobs last month, but that figure belies a growing imbalance between the public and private sectors. Private-sector employment declined by 42,000 last month, after staying flat in May and June; the public sector continued to add jobs in July, and accounts for about 60 per cent of all job growth in the past year. The government hiring spree cannot continue indefinitely, as a weaker overall job market begins to eat into tax revenues.

“The Canadian job vacancy rate and our own Canadian Hiring Index have shown little sign of revival having declined steadily amid weakening labour demand over the past two years,” the Conference Board of Canada said in a note on the July jobs report.

“The tepid job numbers in Canada will do little to build confidence among businesses that momentum is building, and we are unlikely to see a pick-up in hiring until sentiment improves.”

The Trudeau government’s misguided immigration policies will continue to make the situation worse for a while yet. It cannot turn the taps off temporary immigration fast enough to correct the imbalance it has created in the labour market.

Young people and recent newcomers are now paying the price for the Liberals’ immigration folly.

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AMD records its highest server market share in decades — Intel fights back in client PCs

Another strong quarter for AMD.

AMD enjoyed another great quarter in Q2 2024 as it gained share in data center and laptop CPU markets, according to a new report from CPU market tracker  Mercury Research . Still, Intel gained share in desktops and continues to lead in terms of units in general. 

Intel continued to dominate the client PC market in the second quarter of 2024, securing a 78.9% market share, while AMD held 21.1%. This outcome is expected, considering the strength and variety of Intel's client product lineup. Still, AMD managed to increase its unit share by 0.5% sequentially and by 3.8% year-over-year. Despite AMD's ongoing success, it will likely take the company years to achieve the sales growth needed to fully shift the market in its favor, not only because Intel dominates corporate PC sales but also because of Intel's access to vast production capacity. 

Desktop PC, Mobile, Client Revenue / Unit Share

Desktop CPUs via Mercury Research

Row 0 - Cell 0
	23.0%	23.9%	19.8%	19.2%	19.4%	19.2%	18.6%	13.9%	20.5%	18.3%	16.2%	17.0%	17.1%	19.3%	19.3%	20.1%	19.2%	18.6%	18.3%	18%	17.1%	17.1%	15.8%	13%	12.3%	12.2%	12.0%	10.9%	11.1%	11.4%	9.9%	9.1%
	-1% / +3.6	+4.1 / +4.7	+0.6 / +1.2	-0.2 / +0.5	+0.1 / -1.02	+0.6 / +0.9	+4.7 / +2.4	-6.6 / -3.1	+2.2 / +3.4	+2.1 / -1.0	-0.8 / -3.1	-0.1 / -3.1	-2.3 / -2.1	+0.1 / +0.7	-0.8 / +1.0	+0.9 / +2.1	+0.6 / +2.1	+0.3 / +1.5	+0.3 / +2.4	+0.9 / +5	Flat / +4.8	+1.3 / +4.9	+2.8 / +3.8	+0.7 / +2.1	+0.1 / +1.2	+0.2 / +0.8	+1.1 / +2.1	-0.2 / +1.8	-0.3 / -	+1.5 / -	+0.8 / -	-

AMD lost 1% of market share to Intel in desktop PCs in the second quarter of 2024 and now controls 23%, leaving 77% to Intel. Considering that AMD was preparing to release its all-new Zen 5-based CPUs for desktops in August, we doubt the company was too aggressive with stuffing the channel with its previous-generation Zen 4-based offerings, which might be one of the reasons why the company lost a small chunk of the market to its rival. Then again, when compared to the second quarter of 2023, AMD gained a 3.6% share in Q2 2024, which is quite a good result. 

Mobile CPUs via Mercury Research

Row 0 - Cell 0
	20.3%	19.3%	20.3%	19.5%	16.5%	16.2%	16.4%	15.7%	24.8%	22.5%	21.6%	22.0%	20.0%	18.0%	19%	20.2%	19.9%	17.1%	16.2%	14.7%	14.1%	13.1%	12.2%	10.9%	8.8%
	+1 / +3.8	-1 / +3.1	0.8 / 3.9	2.9 / 3.8	0.3 / -8.3	-0.2 / -6.3	+0.8 / -5.1	-9.1 / -6.4	+2.3 / +4.8	+0.9 / +4.4	-0.4 / +2.6	+2.0 / +1.8	+1.9 / +0.01	-1.0 / +1.1	-1.2 / +2.8	+0.3 / +5.5	+2.9 / +5.8	+0.9 / +3.2	+1.5 / +4.0	+0.7 / +3.8	+1.0 / +5.3	+0.9 / ?	Row 2 - Cell 23	Row 2 - Cell 24	Row 2 - Cell 25

On the laptop front, AMD made gains both sequentially and year-over-year. The company commanded 20.3% of x86 processors for laptops in Q2 2024: this is 1% higher than in the first quarter of this year and 3.8% higher than in the same quarter a year ago. 

Apparently, even the upcoming launch of Zen 5-based Ryzen AI and Copilot+ and the AI PC frenzy are not expected to lower demand for AMD's existing offerings for notebooks , which is why PC makers accelerated purchases of these products. Another reason for AMD's success could be Intel's issues with supplying enough Meteor Lake PCs.  Still, AMD does not seem to have sold many expensive ('expensive' does not mean highest-end, though) Ryzen CPUs. Its laptop CPU revenue share is 17.7%, which is well below its 20.3% unit market share. Again, AMD's position improved as it increased its revenue share by 2.8% compared to the second quarter of this year and by a rather noticeable 4.5% compared to the second quarter of 2023.

Server Revenue / Unit share

Server CPUs via Mercury Research

Row 0 - Cell 0
	24.1%	23.6%	23.1%	23.3%	18.6%	18%	17.6%	17.5%	13.9%	11.6%	10.7%	10.2%	9.5%	8.9%	7.1%	6.6%	5.8%	5.1%	4.5%	4.3%	3.4%	2.9%	3.2%	1.6%	1.4%	0.8%
	+0.5 / + 5.6	+0.5 / +5.6	-0.2 / 5.5	4.7 / 5.8	0.6 / 4.7	+0.4 / +6.3	+0.1 / +6.9	+3.6 / +7.3	+2.3 / +4.4	+0.9 / +2.7	+0.5% / +3.6	+0.7 / +3.6	+0.6 / +3.7	+1.8 / +3.8	+0.5 / +2.6	+0.8 / +2.3	+0.7 / +2.4	+0.6 / 2.2	+0.2 / +1.4	+0.9 / +2.7	+0.5 / +2.0	-0.3 / -	+1.6 / 2.4	+0.2 / -	Row 2 - Cell 25	Row 2 - Cell 26

AMD's biggest success for the second quarter probably lies in the server space. The company has managed to capture another 0.5% share away from Intel and now controls 24.1% of the data center CPU market with its EPYC CPUs. When compared to the second quarter of 2024, AMD's gain looks even more impressive, as the company grabbed 5.6% from Intel. 

Although Intel is an indisputable leader when it comes to volumes, as it still controlled some 75.9% of datacenter CPU shipments in the second quarter, it is necessary to note that AMD seems to lead in high-end crème-de-la-crème machines that require the most powerful and expensive processors, as we can conclude from the financial results of the two companies in Q2 2024. While  Intel earned $3.0 billion selling 75.9% of data center CPUs  (in terms of units),  AMD earned $2.8 billion selling 24.1% of server CPUs  (in terms of units), which signals that the average selling price of an AMD EPYC is considerably higher than the ASP of an Intel Xeon.  

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Indeed, AMD's revenue share of the server market in Q2 2024 was 33.7%, as calculated by AMD itself based on data from Mercury Research. That is up 0.7% QoQ and 6.6% YoY, an impressive result. Then again, Intel has nothing to offer against AMD's 96-core and 128-core processors for now, so AMD controls the market for high-end servers.

Anton Shilov is a contributing writer at Tom’s Hardware. Over the past couple of decades, he has covered everything from CPUs and GPUs to supercomputers and from modern process technologies and latest fab tools to high-tech industry trends.

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• Pierce2623 To be fair, Intel only has access to “vast production capacity” if they can get back to producing their chips in their own foundries. 18A is holding all their hopes and dreams but supposedly it’s pretty good. Lets hope it turns out that way. Reply
• TesseractOrion Best hope is that Intel fails and other, more innovative and market disruptive companies get traction. Reply
• oofdragon So.. AMD dominates high end and Intel low end... guess the 75% low end market share doesn't care about defective chips 🤷 Reply

TesseractOrion said: Best hope is that Intel fails and other, more innovative and market disruptive companies get traction.

rluker5 said: What could Intel do to be more innovative?

Kamen Rider Blade said: Sell off it's Design side and become "TRULY INDEPENDENT". Pledge to never have a Design Division EVER AGAIN, just like TSMC. Become a "For Contract" Semi-Conductor Foundry Let Intel's Design side become a independent Fabless company, just like AMD.

Pierce2623 said: To be fair, Intel only has access to “vast production capacity” if they can get back to producing their chips in their own foundries. 18A is holding all their hopes and dreams but supposedly it’s pretty good. Lets hope it turns out that way.

• Amdlova This new ryzen zen 5 is a server cpu :) they will hit the server market Reply

dalek1234 said: Nothing at this point. Intel started screwing up more than 10 years ago. It has been slowly catching up with them since. It's a slowly sinking Titanic. They couldn't save the Titanic; Intel is no different now.

• View All 19 Comments

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