cpr training business plan

How to Start a CPR Business: Tips For The First Time Instructor

Would you like to know how to start a CPR business? If so, you’ve come to the right place!

In this blog post, we’ll provide you with tips and advice that will help you get your CPR company off the ground and running. We’ll discuss topics such as choosing a successful business model, marketing your services, and growing your client base.

So, what are you waiting for? Read on to learn everything you need to know about starting a successful CPR instructor business!

This post is for general informational and educational purposes only. You can read the  full disclaimer  for more information.

What is CPR?

CPR is an acronym for cardiopulmonary resuscitation. It’s a life-saving technique that is used to revive someone who has suffered a cardiac arrest.

When someone goes into cardiac arrest, their heart stops beating and they stop breathing. CPR can help restart the person’s heart and breathing and improve their chances of survival.

Why Start a CPR Business?

There are many reasons why you might want to start your own CPR training business. Perhaps you are a trained medical professional who wants to use your skills to help others.

Or maybe you’ve witnessed a cardiac emergency firsthand and you want to be able to help others in that situation. Whatever your reasons, starting a CPR instruction business can be a very rewarding experience.

You’ll also be able to set your own hours, you can work full time or part time for some extra money. 

How to become a CPR instructor

In order to start a CPR business, the first thing you’ll need to do is become a certified CPR/ First Aid instructor. You can do this by taking a CPR instructor certification course from a reputable organization such as the American Red Cross or the American Heart Association (AHA).

Once you’ve completed a CPR instructor course, you’ll be able to teach others to perform CPR, a life-saving technique.

The American Red Cross

Offers instructor training programs to both Authorized Providers (AP) who teach Red Cross courses to individuals within the APs company or organization only.

And Licensed Training Providers (LTPs) who’s an independent CPR instructor offering Red Cross training to workplaces, individuals, or recreational and pool facilities.

| American Red Cross Licensed Training Providers can offer CPR, AED, and First Aid training.

American Red Cross Licensed Training Provider requirements:

They require that you fill out the form here. And for questions you can call this number 1-855-560-0067, Mon – Fri 9am to 6pm ET.

The American Heart Association

Offers training to new cpr instructors only after consulting with an AHA Training Center to find out whether a Training Center (TC) is accepting new instructors.

| AHA Basic Life Support Instructors can offer CPR, AED, and First Aid training.

American Heart Association BLS Instructor requirements:

• Be 18 years of age or older
• Have a current AHA BLS Provider card (only AHA BLS cert accepted)
• Be proficient in your BLS skills
• Complete the BLS Instructor Essentials Online course ($38 paid to AHA when you sign up for the online course)
• Align with Heart CPR Training Center (alignment is automatic for new instructors)
• Successfully be monitored teaching a course (within 90 days of attending the virtual class session) – Note: You must have equipment including Manikins, AED trainer, BVM and course videos to teach a course for the monitor session.

If you plan to offer CPR certification training to a workplace be sure the certification includes OSHA requirements for workplace certification. You can check with whomever certified you as an instructor.

What Are the Steps to Starting a CPR Business?

The steps to starting your emergency medical services, CPR, or first aid business include: come up with a great business idea, do your research, develop a business plan, get financing, and launch your business.

First, you’ll need to become certified in CPR and first aid. This is the most important step, as you’ll be teaching this vital service to your clients.

Once you’ve become a certified CPR instructor, you’ll need to develop an aim for your business.

Come up with a good idea

The next step, is to come up with a good idea for your CPR business. What will you offer? Could you be the first company in your area to offer a mobile CPR training program?

How will you stand out from the competition? What about online CPR certification vs in-person classes? There are many possibilities, so it’s important to choose an idea that you’re passionate about.

Do your research

After you have an idea, it’s time to do your research. This includes everything from learning about the CPR industry to figuring out who your target market is.

What’s the latest CPR research? What do other businesses in the industry offer? How can you make your own business unique?

It’s important to make sure there is a demand for your services before you launch your business. You can do this by conducting market research and talking to potential customers.

Your local community is a great place to start. Are there businesses or organizations that would benefit from having CPR-certified employees?

You can also reach out to local hospitals, schools, and daycares. Many of these organizations are required to have CPR-certified employees, so they may be interested in your services.

Develop a business plan

After you have done your research, it’s time to develop a business plan. This document will outline your business goals, strategies, and financial projections.

A business plan is essential for any new business, especially if you’re looking for financing.

Your business plan will include an executive summary, company overview, market analysis, management and marketing plans, and financial projections.

Executive summary:

This is a brief overview of your business, including your CPR services and target market.

Company overview:

This section will provide the details of your company, including your business structure and location.

Market analysis:

This section will outline the CPR industry and your target market. It will include information on your competitors and how you plan to stand out in the market.

Management and marketing plans:

This section will outline your business model and include your management team and marketing strategies. It should include a sales and marketing plan, as well as a social media strategy.

Financial projections:

This section will include your financial projections for the first three years of business. It should include your start-up costs, operating expenses, and revenue projections.

If you’re not sure where to start, there are many business plan templates and resources available online.

Get financing

After you have developed your business plan, it’s time to get financing. This can be self funded or can come from a variety of sources, including loans, investors, and grants.

There are many small business loans available, so it’s important to compare interest rates and terms before you choose one.

If you’re looking for investors, you’ll need to present your business plan and convince them to invest in your company. You can also look for grants that can help you finance your business.

Check out The United States Small Business Administration (SBA) for funding options as well.

Register your business

It’s time to register as a legal business entity. Come up with some cpr business name ideas and choose one that conveys the values and goals of your business. Then decide on your business structure and obtain a business license.

Your business structure will determine how you file your taxes and how much liability you have. The most common business structures are sole proprietorships, partnerships, limited liability companies (LLCs), and corporations.

A tax identification number (EIN) is also required to register your business. This can be done online through the IRS website .

In most cases you’ll also need to get a business license, which you can do through your local city or county clerk or Department of State.

Depending on your business, you may need to get other licenses and permits. Such as a certificate of occupancy, liability waiver, or services agreement.

Open a business bank account. This will help you keep your personal assets and business finances separate.

Business insurance is another important step in setting up your CPR and first aid training business. This will protect you and your aid business from liability in the event that someone is injured while using your services.

CPR instructor equipment

Now that you have your business set up, it’s time to get the equipment you need to be a CPR instructor. This includes things like your own training materials, manikins, CPR masks, and certification cards.

How much does it cost to start a cpr business?

You can find CPR manikins at CPR Savers & First Aid Supply or on Amazon . We looked at kits from The Red Cross and American Heart Association. Kits generally range in price from $200 for single manikin kits to $2,800 for instructors that want to teach groups or offer workshops.

CPR Savers Instructor Kits and training materials:

Amazon Instructor Kit :

If you plan to offer mobile services, a nice wheeled carry bag is essential.

Launch your business

After you have all of your ducks in a row, the last thing is to launch your business! Start by reaching out to your network of family and friends to let them know you’re open for business.

You can also create a professional website and social media accounts to help promote your CPR services. Be sure to include your contact information, rates, and service areas on your website.

Creating marketing materials is a great way to promote your business. You can have flyers or brochures printed up with your contact information, rates, and what makes your services unique.

Put up your material in visible locations around town and distribute business cards to small businesses. Advertise any mobile or online courses you offer, as well as any discounts or promotions you may be running.

How to find clients for your CPR business

The best way to find clients for your CPR business is to get involved in your community. Build relationships with local hospitals, clinics, and doctor’s offices.

Join local chamber of commerce or business networking groups. This will help you meet other business owners and get your name out there.

To start, you can also offer specialized first aid techniques, free CPR demonstrations, or volunteer to teach CPR classes at neighborhood schools, local community centers, or senior citizen homes.

This is a great way to get people interested in your services and generate some word-of-mouth marketing.

Word-of-mouth is always a powerful marketing tool, so be sure to tell everyone you know about your new CPR business!

Another great way to find clients is to offer your services at a discount to local organizations, like the Girl Scouts or Boy Scouts.

How to start a CPR business takeaway

CPR is a vital skill that everyone should know, so you’ll be doing a great service by teaching people how to perform it.

Just remember to get your business set up correctly, get the right equipment, and market your services to the right people.

With a little hard work and dedication, you’ll be well on your way to starting a successful CPR business.

Now that you know how to start your own CPR business, it’s time to get out there and put your life saving skills to work!

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How to Start a CPR Training Business

By: Author Tony Martins Ajaero

Home » Business ideas » Education Industry

Do you want to start a CPR training business? If YES, here is a detailed guide on how to start a profitable CPR training business with no money or experience.

Cardiopulmonary resuscitation (CPR) training is a key aspect of first aid, hence it is important that aside from the on the job cum technical skills that employees have, it has become necessary for them to also be equipped with first aid skills, and the ability to conduct Cardiopulmonary resuscitation (CPR) should be top on the list.

CPR is indicated for any person unresponsive with no breathing or breathing only in occasional agonal gasps, as it is most likely that they are in cardiac arrest.

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If you have a have certification in basic life support and two to three years of teaching experience, and you have been nursing the ambition to own a CPR training business, then you would need to give ample attention to this article. There would be great tips to be dished out on how to start a CPR training business.

Steps to Starting a CPR Training Business

1. understand the industry.

Cardiopulmonary resuscitation (CPR) is an emergency procedure that combines chest compressions often with artificial ventilation in an effort to manually preserve intact brain function until further measures are taken to restore spontaneous blood circulation and breathing in a person who is in cardiac arrest.

It is recommended in those who are unresponsive with no breathing or abnormal breathing, for example, agonal respirations.

Cardiopulmonary resuscitation (CPR) training business falls under the Occupational Health and Workplace Safety Services industry and establishments in the industry provide advice and assistance to organizations and companies to assure safe and healthy working conditions for employees.

Operators provide training, outreach, education and assistance in the form of worksite evaluations, hazard assessments, facility design reviews and compliance audits.

The Occupational Health and Workplace Safety Services industry that CPR training business is a part of is indeed a large industry.

Statistics has it that in the united states of America alone, there are about 38,892 registered and licensed (accredited) Occupational Health and Workplace Safety training companies responsible for employing about 72,238 people and the industry rakes in a whooping sum of $8 billion annually.

The industry grew at 2.4 percent annual growth within 2014 and 2019. It is important to state that there are no establishments in this industry that has a lion market share.

A recent report released by IBISWorld shows that the Occupational Health and Workplace Safety Services industry has benefited from increased complexity in laws surrounding employee health and safety over the five years to 2019.

Industry operators provide advice and assistance in the form of worksite evaluations, compliance audits, hazard assessments, facility-design reviews, indoor air quality evaluations and training programs. The report shows that these programs help protect the health and safety of employees in a diverse range of workplaces.

Over the five years to 2019, industry revenue is expected to increase at an annualized rate of 2.4 percent to $7.7 billion. During this period, sustained economic growth has caused many of the industry’s downstream customers, such as manufacturing and construction companies, to bolster revenue in the industry.

Due to the fact that it can be somehow stressful to get government accreditation for a standard CRP training business in the United States, it will be safe to say the industry is under saturated. Some of the factors that encourage entrepreneurs to start their own Cardiopulmonary resuscitation (CPR) training business despite the fact that the business is challenging could be that the business is quite profitable.

Starting a Cardiopulmonary resuscitation (CPR) training business requires professionalism and good grasp of the skills you want to teach people. Besides, you would need to get the required certifications and license (accreditations) and also meet the standard for such business before you can be allowed to start.

One good thing about Cardiopulmonary resuscitation (CPR) training is that there is readily available market for their services simply because there is a law that encourages corporate organizations to train their employees on first aid and workplace safety skills.

2. Conduct Market Research and Feasibility Studies

• Demographics and Psychographics

The demographic and psychographics composition of those who require the services of Cardiopulmonary resuscitation (CPR) training businesses cut across male and females who want to learn how to carry out first aid on people during emergency situations especially in the workplace, school and at home.

So, if you are looking towards defining the demographics for your Cardiopulmonary resuscitation (CPR) training business, then you should make it all encompassing; it should include every businesses and adults in and around the location where business is located.

3. Decide Which Niche to Concentrate On

It is important to state that there is no niche area in the Cardiopulmonary resuscitation (CPR) training business, because is a niche in the Occupational Health and Workplace Safety industry.

The Level of Competition in the Industry

Interestingly, the competition in this line of business is mild because there a few people who are interested in this type of training as a full – time business.

The likely challenge that you are going to face is licensing. Hence your concern should not be on the competition but on knowing know how to secure all the required license and permits needed to successful run this type of business in your country.

Although there is some level of competitions in the industry especially from well – established Occupational Health and Workplace Safety Services, but the truth is that no matter the level of competition in an industry, if you have done your due diligence and you brand and promote your services or business properly, you will always make headway in the industry.

Just ensure you are good at conducting your CPR trainings, you can deliver excellent customer care services and you know how to attract and reach out to your target market.

4. Know Your Major Competitors in the Industry

In every industry, there are always brands who perform better or are better regarded by the customers and general public than the others. Some of these brands have been in the industry for a long time, while others are best known for how they conduct their businesses and the results they have achieved over the years.

These are some of the leading Cardiopulmonary resuscitation (CPR) training businesses in the United States of America and also in the globe;

• First Aid USA
• American Heart Association
• CPR Of America
• American Safety Training institute
• American CPR Training™
• EHS Services, Inc.
• Collins Safety Services Ltd

Economic Analysis

When it comes to starting a Cardiopulmonary resuscitation (CPR) training business, you just have to get your feasibility studies and market research right before venturing into the business.

It is good to mention that starting a standard Cardiopulmonary resuscitation (CPR) training business is not for rookies; it is for professionals who have the experience and expertise to train people on how to successfully carry out Cardiopulmonary resuscitation (CPR), and other first aids during emergency.

Starting this kind of business entails that you acquire the required technical skills and profession certifications, government approval/accreditation and also build good working relationship with stakeholders in the industry. Depending on the scale at which you want to start from, you might need as much as multiple thousand dollars to strike this off and at the same time you might need far less than that if you choose to start the business on a small scale.

You will be expected to hire the services of experts that will help you with comprehensive economic and cost analysis of the businesses within the location that you intend launching the business. If you get your economic and cost analysis right before launching the business, you may not have to stay the long before you break even.

5. Decide Whether to Buy a Franchise or Start from Scratch

When it comes to starting a business of this nature, it will pay you to buy the franchise of a successful Cardiopulmonary resuscitation (CPR) training business/brand as against starting from the scratch. Even though it is relatively expensive buying the franchise of an established Cardiopulmonary resuscitation business, but it will definitely pay you in the long run.

But then again, if you want to build your own brand after you must have proved your worth in the Occupational Health and Workplace Safety Services industry, then you might just want to start your own business from the scratch. Starting from the scratch will afford you the opportunity to conduct thorough market survey and feasibility studies before choosing a location to launch the business.

It is important to establish that most of the successful Cardiopulmonary resuscitation (CPR) training businesses around started from the scratch and they were able to build a solid business brand. It takes dedication, hard work and determination to achieve business success.

6. Know the Possible Threats and Challenges You Will Face

No matter the part of the world that you reside in, if you decide to start your own Cardiopulmonary resuscitation (CPR) training business today, one of the major challenges you are likely going to face is the presence of well – established Cardiopulmonary resuscitation (CPR) training firms, other players in the industry and freelancers who also carry out CPR and first aid training.

The only way to avoid this challenge is to create your own market; you can start by targeting schools and small businesses in your immediate community. Another threat that you are likely going to face as a Cardiopulmonary resuscitation (CPR) training business operating in the United States are unfavorable government policies .

7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)

If you are considering starting a Cardiopulmonary resuscitation (CPR) training business, the legal entity you choose will go a long way to determine how big the business can grow.

Generally, you have the option of choosing a general partnership, or limited liability company . General partnership should have been the ideal business structure for a small – scale Cardiopulmonary resuscitation (CPR) training business especially if you are just starting out with a moderate startup capital and you intend patterning with other people.

But if your intention is to grow the business and have students from all across the United States of America, then choosing general partnership is not an option for you. Limited Liability Company , LLC will cut it for you.

Setting up an LLC protects you from personal liability. If anything goes wrong in the business, it is only the money that you invested into the limited liability company that will be at risk. Limited liability companies are simpler and more flexible to operate and you don’t need a board of directors, shareholder meetings and other managerial formalities.

These are some of the factors you should consider before choosing a legal entity for your Cardiopulmonary resuscitation (CPR) training business; limitation of personal liability, ease of transferability, admission of new owners and investors’ expectation and of course taxes.

If you take your time to study the various legal entities needed, you will agree that limited liability company is the most suitable. You can start this type of business as limited liability company (LLC) and in future convert it to a ‘C’ corporation or ‘S’ corporation especially when you have the plans of going public.

Upgrading to a ‘C’ corporation or ‘S’ corporation will give you the opportunity to grow your Cardiopulmonary resuscitation (CPR) training business so as to compete with major players in the industry; you will be able to generate capital from venture capital firms, you will enjoy separate tax structure, and you can easily transfer ownership of the company.

8. Choose a Catchy Business Name

The general practice is that when it comes to choosing a name for a business , it is expected that you should be creative because whatever name you choose for your business will go a long way to create a perception of what the business represents.

If you are considering starting your own Cardiopulmonary resuscitation (CPR) training business, here are some catchy names that you can choose from;

• Chris Greene® Cardiopulmonary Resuscitation (CPR) Training, LLC
• Tony Martins® Cardiopulmonary Resuscitation (CPR) Training, LLC
• Smith Jones® Occupational Health and Workplace Safety Services
• Bob Noel™ Occupational Health and Workplace Safety Services
• Watch My Back® Occupational Health and Workplace Safety Services
• Gab Taylor® Cardiopulmonary Resuscitation (CPR) Training, Inc.
• Green Life® Cardiopulmonary Resuscitation (CPR) Training, Inc.
• Jake Alexis and Sons® Cardiopulmonary Resuscitation (CPR) Training, Inc.
• Good Life® Cardiopulmonary resuscitation (CPR) Training, Inc.
• Libra Generation® Occupational Health and Workplace Safety Services

9. Discuss with an Agent to Know the Best Insurance Policies for You

In the United States of America and in most countries of the world, you can’t operate a business without having some of the basic insurance policy covers that are required by the industry you want to operate from. So, it is imperative to create a budget for insurance policy covers and perhaps consult an insurance broker to guide you in choosing the best for your business.

Here are some of the basic insurance policy covers that you should consider purchasing if you want to start your own Cardiopulmonary resuscitation (CPR) training business in the United States of America;

• General insurance
• Auto Insurance
• Personal Accident Insurance
• Personal Effects Coverage
• Risk Insurance
• Health insurance
• Liability insurance
• Workers Compensation
• Overhead expense disability insurance
• Business owner’s policy group insurance

10. Protect your Intellectual Property With Trademark, Copyrights, Patents

If you are considering starting your own Cardiopulmonary resuscitation (CPR) training business, usually you are required to file for intellectual property protection/trademark. This is because the nature of the business makes it possible for you to challenge organizations and individuals in court for illegally making use of your company’s intellectual properties (training manuals that you produce).

But in the other hand, if you want to protect your company’s logo and personal developed training documents or software that are unique to you or even jingles and media production concepts, then you can go ahead to file for intellectual property protection. If you want to register your trademark, you are expected to begin the process by filing an application with the USPTO.

11. Get the Necessary Professional Certification

Irrespective of the results you produce as it relates to training your students on how to carry out CPR and other first aids treatments, professional certification is one of the main reasons why some Cardiopulmonary resuscitation (CPR) training business stand out.

If you want to make an impact in the Occupational Health and Workplace Safety Services industry, you should work towards acquiring all the needed certifications in your area of specialization. Certification validates your competency and shows that you are highly skilled, committed to your career, and up-to-date in this competitive market.

These are some of the certifications you can work towards achieving if you want to run your own Cardiopulmonary resuscitation (CPR) training business;

• Certification in Basic Life Support (BLS)
• Basic Life Support Instructor Certification
• Degree or Diploma in Occupational Health and Workplace Safety

Please note that you cannot successfully run a Cardiopulmonary resuscitation (CPR) training business in the United States and in most countries of the world without acquiring professional certifications and business license (accreditation from regulating bodies) even if you have adequate experience cum background in the industry.

12. Get the Necessary Legal Documents You Need to Operate

Having the necessary documentation in place before launching a business in the United States of America cannot be overemphasized especially Cardiopulmonary resuscitation (CPR) training. It is a fact that you cannot successfully run any business in the United States without the proper documentations. If you do, it won’t be too long before the long hand of the law catches up with you.

Here are some of the basic legal documents that you are expected to have in place if you want to legally run your own Cardiopulmonary resuscitation (CPR) training business in the United States of America;

• Certificate of Incorporation
• Federal Tax Payer’s ID
• State Permit
• Accreditation Letter
• Business License and Certification
• Business Plan
• Education/Training Curriculum
• Non – disclosure Agreement
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Consulting contract documents
• Online Terms of Use
• Online Privacy Policy Document
• Apostille (for those who intend operating beyond the United States of America)
• Company Bylaws
• Memorandum of Understanding (MoU)

13. Raise the Needed Startup Capital

Apart from the required certifications and hands-on experience, starting a Cardiopulmonary resuscitation (CPR) training business can be cost effective. Leasing an office facility, equipping the office and paying your employees are part of what will consume a large chunk of your startup capital.

When it comes to financing a business, one of the first things you should consider is to write a good business plan. If you have a good and workable business plan document in place, you may not have to labor yourself before convincing your bank, investors and your friends to invest in your business or to partner with you.

Here are some of the options you can explore when sourcing for startup capital for your Cardiopulmonary resuscitation (CPR) training business;

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for Loan from your Bank
• Pitching your business idea and applying for business grants and seed funding from donor organizations and angel investors
• Source for soft loans from your family members and your friends.

14. Choose a Suitable Location for your Business

A cardiopulmonary resuscitation (CPR) training business requires that you see physically with your clients (students) hence it must be located in good area; a location that is prone to both human and vehicular traffic and a location that is at within a business district or school if indeed you want to maximize profits from the business.

It cannot be overemphasized that the location you chose to open your Cardiopulmonary resuscitation (CPR) training business is key to the success of the business, hence entrepreneurs are willing to rent or lease a facility in a visible location. If you make the mistake of renting or leasing a facility for business in a not too visible or hidden location simply because it is cheap, then you must be prepared to spend more in promoting the business.

It is important to note that a business facility in good location does not come cheap hence you should be able to allocate enough fund for leasing/renting in your budget. If you are new to the dynamics of choosing a location for your business , then you should feel free to talk to a business consultant or a realtor to help you out.

15. Hire Employees for your Technical and Manpower Needs

There are no special technology or equipment needed to run a Cardiopulmonary resuscitation (CPR) training business. All you would need different types of mannequins. In order to run a small administrative office, you will definitely need computers/laptops, internet facility, telephone, fax machine and office furniture (chairs, tables, and shelves).

These machines, equipment, tools and instruments can be purchased as fairly used especially if you have limited finance to meet your budget. When it comes to choosing between renting and leasing a facility, the size of the business you want to build, and your entire budget for the business should influence your choice.

If you have enough capital to run a standard Cardiopulmonary resuscitation (CPR) training business, then you should consider leasing a facility. As regards the number of employees that you are expected to kick start the business with, you would need to consider your finance before making the decision.

Averagely, you would need a Chief Executive Officer/Principal Partner, Certified Cardiopulmonary Resuscitation (CPR) Trainers, Business Developer, Accountant (Bursar), Customer Service Executive/Front Desk Officer. You would need a minimum of 5 to 10 key staff to effectively run a medium scale but standard Cardiopulmonary resuscitation (CPR) training business.

The Services Delivery Process of the Business

Cardiopulmonary resuscitation (CPR) training business and skill acquisition centers are established with the aim of teaching students technical and trade skill set . In essence, a student is expected to enroll in a Cardiopulmonary resuscitation (CPR) training class with the hope of acquiring Cardiopulmonary resuscitation (CPR) and perhaps first aid skills.

As it relates to Cardiopulmonary resuscitation (CPR) training business, any student that enrolls has two basic aims of enrolling in the class. Firstly, they want to learn how to save life and secondly to be able to qualify and obtain a Certification in basic life support. So, when a student pays for the training, they are expected to achieve the above within a stated period.

16. Write a Marketing Plan Packed with ideas & Strategies

In other to capture a fair share of the available market in your location, you need a strong online presence and a good SEO optimized website. The truth is that your website ensures that your business remains visible to your existing and potential customers.

This means that you should maximize the use of your website by ensuring that you make it interactive for your target market. You can even ensure that your customers get to book and pay online so as to make it more convenient for them.

When you are drafting your marketing plans and strategies for your Cardiopulmonary resuscitation (CPR) training business, make sure that you create a compelling personal and company profile.

Aside from your qualifications and experience, it is important to state in practical terms what you have been able to achieve in time past as it relates to CPR and the Occupational Health and Workplace Safety industry and the organizations you have trained in time past.

This will help boost your chances in the market when sourcing for clients. Please note that in most cases, when sourcing for business deals from corporate organizations and other institutions, you will be called upon to defend your proposal, and so you must be pretty good with presentations.

Here are some of the platforms you can utilize to market your Cardiopulmonary resuscitation (CPR) training business;

• Introduce your business by sending introductory letters alongside your brochure to all the corporate organizations and businesses in your target market location, schools, churches and other religious centers, local community, and households within and outside the city you are operating in who have the capacity to pay for your services
• Advertise your Cardiopulmonary resuscitation (CPR) training business in relevant magazines, radio station and TV stations
• List your Cardiopulmonary resuscitation (CPR) training business on local directories / yellow pages
• Attend international vocational education expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budget
• Leverage on the internet to promote your Cardiopulmonary resuscitation (CPR) training business
• Join local chambers of commerce and industries around you with the main aim of networking and marketing your services; you are likely going to get referrals from such networks.
• Engage the services of marketing executives and business developers to carry out direct marketing

17. Develop Strategies to Boost Brand Awareness and Create a Corporate Identity

If you are in business and you are not deliberate about boosting you brand awareness and communicating your corporate identity, then you should be ready to take on whatever the society portrays your business to be. One of the secrets of larger corporations is that they are willing to spend fortunes to boost their brand awareness.

If your intention of starting a Cardiopulmonary resuscitation (CPR) training business is to grow the school beyond the city where you are going to be operating from to become a national and international brand, then you must be ready to spend money on promotion and advertisement of your brand.

In promoting your brand and corporate identity, you should leverage on both print and electronic media and also social media (the internet). As a matter of fact, it is cost effective to use the internet and social media platforms to promote your brands, besides it is pretty much effective and wide reaching.

Another strategy is to sponsor relevant community based programs, TV and radio programs, advertise your business in relevant magazines and newspapers. Below are the platforms you can leverage on to boost your brand and to promote your Cardiopulmonary resuscitation (CPR) training business;

• Place adverts on occupational health related magazines and newspapers, radio and TV stations.
• Encourage the use of word of mouth publicity from your loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote your Cardiopulmonary resuscitation (CPR) training business.
• Ensure that your position your banners and billboards in strategic positions all around your city
• Distribute your fliers and handbills in target areas in and around our neighborhood
• Advertise your Cardiopulmonary resuscitation (CPR) training business in your official website and employ strategies that will help you pull traffic to the site
• Brand all your official cars and trucks and ensure that all your staff members and management staff wear your branded shirt or cap at regular intervals.

• #Instructors

How much does it cost to start a CPR business?

Starting your very own CPR business can be a very rewarding and lucrative business venture. As a certified trainer, you’ll help people from all walks of life, from nurses and other health care professionals to lifeguards to the everyday person looking to learn the skills to save a life.

However, before you get started and begin taking on clients, there are a few steps you need to take care of to make sure your CPR business is successful.

Like any business, it requires planning, funding, and setting up systems and processes that will help your business function smoothly. In this article, we’ll be tackling one of the first questions when starting your business…..How much money is required to start a CPR business?

Step 1: Plan Your Business

Having a clear vision for your business is essential as an entrepreneur. It will help you clarify your role as a business, your target market, and other important factors when starting.

You’ll want to ask yourself a few questions, including:

• Who is my target market?
• How much will I charge individual customers?
• How much will I charge for groups?
• What will I name my business?

Understanding your target market, what you plan to charge, and your business name will give you a clear roadmap going forward as your start thinking about researching the costs of setting up your business.

Step 2: Breaking Down Costs to Open Your Business

The very first thing you’ll want to do is to write up a business plan. You’ll have to make some decisions about how you plan to structure your business. Will you work out of office space to serve as your training facility, or will you go to your customers. If you decide to have a training facility that customers can come to, you’ll have to find office space and secure a lease.

After you’ve considered the space you plan to work out of for your business, there are other expenses to consider, including:

• Manikins : adult, child, and infant classroom packs = $1,500
• AED Trainers costs start at $554.40 for a 4-pack
• (TV’s, computers, first aid equipment, notebooks, binders, textbooks, internet, subscriptions, gas, vehicle, tables, chairs, printer, pens, paper, etc)
• Marketing Materials including a professional-looking website, business cards, and brochures can cost anywhere from $5,000-10,000

Breaking down these costs is essential when thinking about starting costs. When you are acquiring capital for your business, you’ll want to make sure you leave a cushion for any unforeseen expenses you may need as you acquire clients.

Step 3: Funding Startup Costs for a CPR Business

There are several ways that you can go when it comes to raising startup capital for your business.

• Depending on your credit history, you could always apply for a business loan.
• If this isn’t an option for you, you could always take out a line of credit from the bank. It’s similar to a credit card but with a much lower interest rate.
• Another way you can secure funding is if you have equity in your home, you could take out an equity HELOC line of credit. It is similar to the one above.
• You could raise money from friends, but this can get tricky, so it may not be your best bet. It gets tough when you mix friendship and business.
• You could find investors to provide the money, but keep in mind that you may have ideas on how to get the most back for their investment that may not align with your goals.
• Lastly, you could use a 0% interest credit card and try to pay back the loan within the first year before the percentage rates jack up to 18% to 24%. As you can see, this would most likely be used as a last resort given the economic risk involved.

Whatever way you choose to go, it’s essential to ask for a bit more than your startup costs to guard against unexpected expenses that may pop up. As with all businesses, it takes some time before it becomes profitable, so it’s crucial that you have a plan or funds set aside.

It’s a good idea to do some research before creating any marketing materials to see if there are any specific groups of professionals you should target. You want to look for businesses that might be new or underserviced.

If you live in an area where the primary industry is manufacturing or healthcare, make sure your marketing materials speak to both industries in a way they see value in your service.

How Does My CPR Business Make Money?

Your CPR business generates revenue for every individual signed up for a class. Sometimes, trainers will charge a group rate for a business that may have many customers coming through a class. Additionally, many trainers now offer online and in-person classes depending on the class and how much hands-on learning is required.

How Much Should I Charge Customers?

Most instructor-led classes can run anywhere from $70 to up to $300 per customer. Many instructors service about 50-200 students each month on average. Most people will look at competitors in the market and set their prices accordingly. Our experience tells us not to do this. Business owners need to do the hard work and figure out how much teaching a class costs them. Knowing your numbers helps you make good and informed decisions. Tally up your costs for every student trained and factor in a percentage of your overhead costs to know the minimum you can charge for each student. If you try to compete with people on price, it becomes a race to the bottom and everyone loses. Set prices according to your expenses and the pay that you need.

How Much Profit Can I Expect From My CPR Business?

While it can take some time to start acquiring clients, successful CPR businesses that have become established can see gross revenues of $100,000 and grow to $1mil. It all depends on your location, number of customers, and so on.

Ready to Start Your Own CPR Business?

We hope this guide was helpful but if you need more information on starting your own CPR training business, feel free to contact us or check out our YouTube channel for more resources.

If you’re already an instructor and want to partner with an AHA Training Center that can help you grow your business, you can learn more about alignment with us .

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How to Start a CPR Business – A Comprehensive Guide

Starting a CPR (Cardiopulmonary Resuscitation) business can be a fulfilling endeavor, as it involves teaching life-saving skills to individuals and organizations.

CPR is a crucial skill that can make a difference in emergency situations, and by starting your own CPR business, you can empower people with the knowledge and confidence to respond effectively during cardiac emergencies.

In this comprehensive guide, we will take you through the steps to successfully launch and operate your own CPR business.

Understanding the CPR Business

What is a cpr business.

A CPR business focuses on providing training and certification in Cardiopulmonary Resuscitation (CPR) and related life-saving skills. CPR instructors teach individuals and organizations how to respond effectively in emergencies such as cardiac arrest, choking, and drowning. CPR businesses play a critical role in promoting public safety and preparedness.

Why start a CPR business?

Starting a CPR business offers several compelling reasons:

• Life-saving impact: By teaching CPR and related skills, you empower individuals to save lives in critical situations.
• Steady demand: The need for CPR training is consistent, as individuals and organizations seek to ensure their preparedness for emergencies.
• Flexible business model: CPR businesses can offer a variety of courses and adapt to different markets, including schools, healthcare providers, businesses, and community groups.
• Personal fulfillment: Running a CPR business allows you to make a positive difference in your community while pursuing a fulfilling career.

10 Steps to Start Your CPR Business

1. market research and planning.

Before launching your CPR business, conducting thorough market research and strategic planning is essential.

Identifying your target audience

Determine your specific target audience for CPR training. This may include individuals, schools, childcare centers, healthcare professionals, businesses, or community organizations. Understanding your audience’s needs and preferences will guide your course offerings.

Analyzing competitors

Research existing CPR training providers in your area to understand their services, pricing, and reputation. Identify gaps in the market that you can address, and develop strategies to differentiate your business.

Creating a business plan

Develop a comprehensive business plan that outlines your goals, budget, marketing strategies, and growth projections. A well-structured plan will serve as your roadmap to success and guide your decision-making.

2. Legal and Regulatory Requirements

Ensuring compliance with legal and regulatory requirements is crucial for the operation of your CPR business.

Business structure and registration

Choose an appropriate business structure, such as a sole proprietorship, LLC, or corporation, and register your business with the necessary state and local authorities. Ensure that you have the required permits to operate as a training center.

Certification and accreditation

Become certified as a CPR instructor through accredited organizations such as the American Heart Association (AHA) or the American Red Cross . Your training center may also need accreditation to offer recognized certification courses.

Liability insurance

Invest in liability insurance to protect your business and instructors in case of accidents or injuries during training sessions. Verify the insurance requirements in your state and industry.

3. CPR Instructor Training and Certification

To effectively teach CPR, you need proper training and certification as an instructor.

Becoming a certified CPR instructor

Enroll in a certified CPR instructor course offered by organizations like the AHA or the American Red Cross. The course will equip you with the knowledge and skills to teach CPR and related courses.

Staying updated with guidelines

Stay informed about the latest CPR and AED guidelines, as they may evolve over time. Attend refresher courses and participate in ongoing training to maintain your expertise.

Gaining teaching experience

Gain teaching experience by assisting experienced instructors or teaching practice classes. Building your confidence and teaching skills is crucial before conducting your own classes.

4. Setting Up Your CPR Training Center

Choosing the right location and creating a conducive learning environment is essential for your CPR training center.

Choosing a suitable location

Select a location that is easily accessible to your target audience, whether it’s a dedicated training center or rented space. Ensure that the location complies with safety regulations and accessibility requirements.

Equipping your training center

Equip your training center with CPR mannequins, AED training devices, instructional materials, and first-aid supplies. Create a comfortable and safe learning environment for your students.

Creating a safe learning environment

Implement safety protocols, including proper ventilation, sanitation, and social distancing measures, especially during the ongoing COVID-19 pandemic. Prioritize the well-being of your students and instructors.

5. Curriculum Development and Course Offerings

Designing a comprehensive curriculum and offering a range of courses will attract a broader audience to your CPR business.

Designing comprehensive CPR courses

Develop CPR courses that cover a range of skills, including adult, child, and infant CPR, as well as AED training. Consider offering Basic Life Support (BLS) courses for healthcare professionals and advanced courses for more specialized training.

Incorporating AED training

Include AED training as a crucial component of your CPR courses. Automated External Defibrillators (AEDs) are increasingly available in public places, and teaching people how to use them can save lives.

Customizing courses for specific audiences

Tailor your courses to specific audiences, such as schools, daycare centers, businesses, or healthcare providers. Customize the content to address the unique needs and challenges of each group.

6. Pricing and Marketing Strategies

Effective pricing and marketing strategies are essential to attracting and retaining clients.

Setting competitive prices

Research the pricing strategies of your competitors and set competitive yet profitable prices for your CPR courses. Consider offering package deals or discounts for group bookings.

Marketing your CPR business

Develop a marketing plan that includes online and offline strategies. Use flyers, brochures, and online advertising to promote your courses.

Highlight the importance of CPR training and its potential to save lives.

Online presence and social media

Create a professional website for your CPR business where potential clients can learn about your courses, instructors, and testimonials.

Utilize social media platforms to engage with your audience, share educational content, and promote upcoming classes.

7. Operational Management

Efficient operational management is crucial for delivering quality CPR training and ensuring student satisfaction.

Managing class schedules

Implement a class scheduling system that allows students to register for courses easily. Ensure that your schedule accommodates different time preferences, including evenings and weekends.

Maintaining training materials

Regularly inspect and update your training materials, including mannequins, AED devices, and instructional materials. Ensure that all equipment is in good working condition for each class.

Ensuring student engagement and success

Foster a positive learning environment by encouraging student participation and engagement during training sessions.

Provide feedback and guidance to help students improve their skills and confidence.

8. Building Partnerships and Networking

Building partnerships and networking within the CPR and healthcare community can help grow your business.

Partnering with schools and businesses

Collaborate with local schools, daycare centers, and businesses to provide CPR training for staff and students. Offer group discounts and tailored programs to meet their specific needs.

Collaborating with healthcare providers

Establish partnerships with healthcare providers, hospitals, and medical facilities to offer BLS and advanced life support training to their staff. Healthcare professionals often require regular certification updates.

Attending CPR industry events

Participate in CPR industry events, conferences, and workshops to stay updated with the latest trends and network with professionals. These events can provide valuable insights and opportunities for growth.

9. Scaling Your CPR Business

As your CPR business grows, consider opportunities for expansion and scaling.

Expanding your course offerings

Diversify your course offerings by including related training, such as First Aid, Pediatric Advanced Life Support (PALS), or Neonatal Resuscitation Program (NRP). Expanding your offerings can attract a broader clientele.

Hiring additional instructors

As the demand for your CPR courses increases, consider hiring additional certified instructors to accommodate more students and expand your class schedule.

Expanding to new locations

Explore opportunities to open additional training centers in different geographic locations. Expanding your reach can tap into new markets and increase your business’s visibility.

10. Quality Assurance and Student Satisfaction

Maintaining quality training and ensuring student satisfaction is vital to the long-term success of your CPR business.

Monitoring instructor performance

Regularly evaluate your instructors’ performance to ensure that they are providing high-quality training. Conduct audits and assessments to identify areas for improvement.

Collecting student feedback

Solicit feedback from students after each course to gather insights into their learning experience. Use this feedback to make necessary adjustments and improvements.

Continuous improvement

Stay committed to continuous improvement by staying updated with the latest CPR guidelines, teaching techniques, and technology. Strive to provide the best possible training for your students.

Read Also: How to Start a Dump Truck Business – A Complete Guide

Starting a CPR business allows you to make a meaningful impact on your community by equipping individuals and organizations with life-saving skills. By following the steps outlined in this comprehensive guide, you can establish a successful CPR business that empowers people to respond confidently and effectively during emergencies.

[Frequently Asked Questions] FAQs

Here are some commonly asked questions about starting a CPR business:

How much does it cost to start a CPR Business?

Starting a CPR business can cost anywhere from a few thousand to several thousand dollars, depending on factors like certification fees, equipment, legal requirements, and marketing expenses.

Costs include instructor certification, liability insurance, training materials, a physical training center if applicable, and ongoing operational expenses.

A well-structured business plan is crucial for budgeting and financial planning.

Is a CPR Business Profitable?

A CPR business can be profitable, as it serves a critical need for CPR and life-saving training. Profitability depends on factors like pricing, demand in your area, and effective marketing.

Offering quality courses, targeting various customer groups, and maintaining a strong online presence can enhance profitability over time.

Do I need to have a medical background to start a CPR business?

While a medical background can be beneficial, it is not a strict requirement. Becoming a certified CPR instructor and regularly updating your knowledge is essential for teaching CPR effectively.

How long does it take to become a certified CPR instructor?

The duration varies depending on the certification program and your prior knowledge. Generally, it takes several days to complete the required training and certification process.

What types of organizations can benefit from CPR training?

Organizations such as schools, childcare centers, businesses, healthcare facilities, community groups, and sports teams can all benefit from CPR training to ensure the safety of their members and staff.

Is liability insurance necessary for a CPR business?

Yes, liability insurance is essential to protect your business and instructors in case of accidents or injuries during training sessions. Verify the insurance requirements in your state and industry.

How can I stay updated with the latest CPR guidelines and techniques?

To stay updated, regularly attend refresher courses, workshops, and seminars offered by reputable CPR organizations. Additionally, monitor updates from organizations like the American Heart Association (AHA) or the American Red Cross for guideline changes.

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CPR Training as a Business: How being her own boss affords one trainer her best life

American Heart Association instructor Tamara McLaughlin owns and operates her own training business in Vermont. The CPR & First Aid Blog sat down with her to chat about how she does it.

Q: Tamara, what is your background?

A: I began my career training medical assistants across Maine, New Hampshire and Vermont 24 years ago. One day, my boss informed me that I would start training physicians in CPR, which at that time I knew nothing about! It was intimidating, but I went through the classes and became an instructor with the American Red Cross.

After a couple of years, I decided to teach American Heart Association coursework instead because I felt it gave a better understanding of high-quality CPR. Once I switched, the feedback I received from my students was overwhelmingly positive. That’s when I knew that I was on to something and decided to go into business for myself.

Q: Would you tell us about your business journey?

A: My company is called VT SafeyNet Inc., and I teach the Association’s BLS and all Heartsaver courses, including Heartsaver First Aid, CPR AED and Bloodborne Pathogens. I began simply: I designed and printed my business cards and mailed them to local doctor and dentist offices that had smaller staffs, which meant they were likely to not have internal training. This was a side job for more than 10 years, but eventually through networking at trade shows and client referrals I began to be hired by larger firms with regular needs. That’s when I switched to doing this full-time.

I’ve been working for myself full-time for nine years now; I train about 2,500 students a year. It works best for me because that it allows me to set my own hours and, as such, I’m able to strike that work-life balance. I feel like I’m leading my best life.

Q: What do you believe is the secret of your success, so to speak?

A: I emphasize being enthusiastic, engaging, and utilizing humor to make the material less intimidating. I train people from all walks of life—from construction workers to hospital Chief Medical Officers. The most important thing is to customize my delivery of the material to serve how each person learns.

Q: Finally, tell us why the American Heart Association is your choice?

A: The Association teaches the science behind its material. When students ask me questions in class, I want to be able to fully answer them as opposed to providing routine talking points. The Association provides you everything you need to know. For my business, this put me miles ahead.

Thank you, Tamara, for speaking with us and for being such a dedicated American Heart Association advocate!

Cpr Instructor Business Plan Template & Guidebook

Are you looking for a business plan template and guidebook specifically created for Certified CPR instructors? Look no further! The #1 CPR Instructor Business Plan Template & Guidebook is the ultimate resource for crafting a successful business plan. Comprehensive and detailed, this guidebook covers everything from researching the market to constructing financial statements and is packed with tips and advice to help you create the right plan for your business.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Cpr Instructor Business [11 Steps]

How to Write a Cpr Instructor Business Plan in 7 Steps:

1. describe the purpose of your cpr instructor business..

The first step to writing your business plan is to describe the purpose of your cpr instructor business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a cpr instructor business:

Our mission at [Cpr Instructor] is to provide an accessible, comprehensive, and high-quality education in Cardiopulmonary Resuscitation (CPR) and emergency medical care to save lives and promote public health. We strive to provide our clients with the most up-to-date CPR training, certification, and resources necessary to be confident in their ability to handle medical emergencies. We aim to create a safe and inviting environment where learners of all backgrounds can come together to learn, practice, and grow as healthcare professionals.

2. Products & Services Offered by Your Cpr Instructor Business.

The next step is to outline your products and services for your cpr instructor business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your cpr instructor business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your cpr instructor business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your cpr instructor business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a cpr instructor business?

• CPR instructor certification from an approved provider
• CPR instruction materials
• A place to conduct instruction, such as a conference room or classroom
• Computer and printer with access to the internet
• Teaching aids such as videos and audio recordings
• Sturdy tables and chairs for student use
• First aid supplies
• Business license or other necessary permits, depending on local regulations

5. Management & Organization of Your Cpr Instructor Business.

The second part of your cpr instructor business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your cpr instructor business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Cpr Instructor Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a cpr instructor business varies based on many different variables, but below are a few different types of startup costs for a cpr instructor business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your cpr instructor business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your cpr instructor business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your cpr instructor business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Cpr Instructor Business Plans:

Why do you need a business plan for a cpr instructor business.

A business plan is an essential tool for any business, including a cpr instructor business. It can help you determine the viability of the business, set goals, identify potential obstacles and create strategies to ensure success. The business plan also serves as a roadmap to guide your decision-making and provide clear direction and focus.

Who should you ask for help with your cpr instructor business plan?

You should consider consulting a business adviser, accountant, or lawyer to help you develop your cpr instructor business plan. Such professionals can provide valuable insights into business law, tax planning, and other important components of starting a business. Additionally, they can review your plan and provide feedback and suggestions that can help improve the overall quality of the document.

Can you write a cpr instructor business plan yourself?

Writing a business plan is a very involved process that requires research and careful thought. It is best to have assistance from an experienced business consultant in order to create an effective plan. There are many resources available online that can provide helpful tips and advice on how to write a business plan, as well as how to develop a strategic plan for your CPR instructor business. Additionally, you may want to hire a professional who specializes in creating business plans to ensure that your plan is thorough and meets the necessary criteria.

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Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

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How to Start a CPR and First Aid Business: Everything You Need to Know

In recent years, there has been a growing demand for CPR and first aid training.

Thus, starting a CPR and first aid business in 2023 can be a fulfilling and rewarding venture.

Not only is there a huge opportunity to make profits in this booming industry, but as an entrepreneur, you’ll also have the chance to provide a difference in saving lives and providing the well-being of those in your community.

The potential market for CPR and first aid training is both diverse and large due to a number of factors:

• Increasing awareness of the importance of first aid all over the globe
• There’s an increasing number of people requiring CPR for their jobs
• The growing number of public access AEDs (Automated External Defibrillators)
• The growing interest in CPR and first aid training in schools and organizations

And others.

By the end of this guide, you will have a solid foundation on how to launch your CPR and first aid business. Without further ado, let’s dive into this article right away.

CPR and First Aid Business: an Overview

At its core, the CPR and first aid business provide training to individuals or businesses on how to perform first aid and CPR:

• First aid is the immediate care given to an individual who is ill or injured to provide relief or comfort until they can gain medical help and prevent the condition from worsening.
• CPR stands for cardiopulmonary resuscitation, and it is a form of first aid technique used to restart an individual’s heart that has stopped beating.

The CPR and first aid business may offer a variety of training programs, including but not limited to:

• In-person classes: this is the most common and traditional form of training. In this type of CPR/first aid business, the classes are typically held in a physical classroom, taught by a certified instructor.
• Online classes: a convenient option for those who can’t attend in-person classes, online CPR and first aid courses typically include video lessons, practice exercises, and quizzes.
• Hybrid learning: this type of learning combines online and in-person components, offering more versatility for those who want the flexibility of online courses but also want the physical interaction of in-person classes.

How a CPR/First Aid Business Charges Its Clients

A CPR and first aid business may charge its clients in a number of different ways, but the most common ones are:

• Charging by the hour: the most common method of charging for CPR and first aid training business. The business can set a set hourly rate for the training services.
• Charging per person: this method of charging is based on the number of participants who attend the class. The first aid/CPR business can charge a set rate per person.
• Package pricing: this pricing model involves offering a package of training services at a discounted rate. For instance, the business may offer a package that includes first aid, CPR, and AED training. The business may also offer group discounts, for example, offering a discount to organizations that send multiple employees to the training program.

Ultimately, there is no one-size-fits-all way to charge your clients, and it will depend on your target audience and other factors. In most cases, however, you can’t go wrong with charging an hourly rate as you are just starting out, and you can experiment with offering package pricing/discounts as your business grows.

Starting a CPR and First Aid Business: Securing Legal and Regulatory Compliance

Certification requirements for a cpr and first aid business.

Do you need to get certified before you can start a CPR and first aid business?

The legal requirement for starting a first aid/CPR training business can vary depending on the country, region, or state in which you plan to operate.

It’s best to consult with local authorities and/or legal professionals to determine the specific requirements for starting a CPR and first aid business in your location. However, certification is typically a legal requirement.

With that being said, even if you are not legally required to get certified, there are a number of reasons why you should consider getting a certification:

• Credibility: being certified shows your potential clients that you have the skills, experience, and knowledge required to teach first aid and CPR. This can add credibility to your business and help you find clients.
• Staying informed: getting certified by a relevant organization(s) like the Red Cross means you gain access to the organization’s network of information. This can help you stay up-to-date on the latest trends and CPR/first aid techniques, which is important with the constantly evolving nature of the first aid techniques.
• Protect your business: last but not least, being certified can help protect yourself and your business from liability. If your client is injured while you are teaching them first aid or CPR, you may be sued. In this scenario, having a certification can help you show that you acted in a reasonable manner and that you were qualified to provide training.

Organizations Offering First Aid and CPR Certifications

A number of organizations offer CPR and first aid certifications, and there may be different types of certifications offered.

Some of the most popular options are:

• American Red Cross (ARC). The American Red Cross is one of the most well-known organizations offering first and CPR certifications. ARC offers certifications for both individuals and organizations, including Basic Life Support (BLS) certification, CPR/AED certifications, and various first aid courses.
• American Heart Association (AHA). The American Heart Association is another well-known organization offering CPR and first aid certification programs. They offer BLS certification, Heartsaver CPR/AED certification, and Heartsaver First Aid certification, among other programs.
• National Safety Council (NSC). NSC is a non-profit organization offering a variety of safety, first aid, and CPR courses. The National Safety Council offers a number of courses similar to the American Heart Organization and the American Red Cross.

Registering The Business and Obtaining Licenses

While the process and requirements for registration and licensing may vary depending on your local jurisdiction, here are some general steps to consider to register your business and get the necessary licenses:

• Business registration: register your business with the appropriate authority or government agency. You will need to choose a business structure (sole proprietorship, LLC, corporation, etc., and fill in the necessary paperwork.

• Getting the required licenses and permits: do your research and check with your local chamber of commerce or business registration office for the specific licenses or permits required for operating a CPR and first aid business in your area. You may also contact business licensing agencies to get help with the application process. There may be fees associated with business registration and getting the required licenses, which may vary depending on your location and other factors.
• Tax obligations: register for applicable taxes (business tax, sales tax, etc.) Consult with your local tax authorities or a tax professional to ensure compliance with tax regulations in your area.

Understanding Insurance Requirements

Depending on your location, liability insurance may or may not be a legal requirement before you can start the first aid and CPR business. However, even if it’s not a legal requirement, getting liability insurance is crucial to protect your business against potential damages or legal claims that may arise during your training sessions or other business-related activities.

Consider getting at least the following:

• General liability insurance: this type of liability insurance protects your business from claims related to property damage and injuries that may occur at your premises and/or during training sessions.
• Professional liability insurance: also known as “errors and omissions insurance,” this type of insurance protects your business from financial losses that may result from professional negligence, inadequate instruction, or other mistakes/errors made in the course of providing your training services. Professional liability insurance could help to cover medical expenses and/or legal fees.
• Workers’ compensation insurance: if you have employees, this type of insurance is legally required in most states and protects your employees from financial losses (i.e., lost wages, medical expenses) that may result from work-related illnesses or injuries.
• Property insurance: as the name suggests, this type of insurance protects your first aid and CPR business’s property. For example, if your training facility is damaged by a fire incident, then this insurance could help to cover the repair costs.

We’d recommend consulting with insurance professionals specializing in liability insurance for small businesses to determine the best possible option for your business.

Staying Compliant with Health and Safety Regulations

As a first aid and CPR business, naturally, it’s critical to prioritize health and safety standards and ensure the business complies with health and safety regulations.

• Proper ventilation
• Adequate space
• Appropriate training equipment
• Good implementation of safety protocols (i.e., emergency response plans, first aid kits, etc.)
• Instructor qualification: make sure that your instructors possess the required certifications, experience, and qualifications to deliver first and CPR training. Monitor and stay up to date with industry standards, trends, and guidelines to ensure your training programs align with the latest best practices.

• Participant safety: it’s critical to prioritize the safety of participants during classes. Establish clear safety protocols, provide clear instructions/demonstrations, and always supervise practice opportunities to minimize the risk of accidents.
• Documentation and Recordkeeping: maintain comprehensive and accurate documentation of certifications, participant information, and training sessions. This helps your business ensure compliance and facilitates efficient recordkeeping for future reference purposes.

Starting an In-Person First Aid/CPR Business: Choosing The Ideal Location

For first aid and CPR businesses that are planning to provide in-person/physical classes, one of the most critical factors for success is the location .

When selecting a suitable location for your business, here are the most important considerations:

• Compliance with regulations: make sure that the chosen location and/or facility comply with local building codes, health/safety requirements, and zoning regulations. Check whether there is adequate lighting, ventilation, and restroom facilities, among other required details.
• Space requirements: pretty self-explanatory; make sure the facility has enough space based on the number of participants you plan to have in each training session. Consider space for training equipment, CPR mannequins, and comfortable enough seating arrangements.
• Accessibility: choose a location that is accessible to most of your target audience. Location near residential areas, schools, healthcare facilities, or workplaces is typically ideal. Make sure there is enough parking space and/or accessibility to good public transportation.

Starting an Online/Hybrid First Aid/CPR Business: Establishing Your Virtual Classroom

On the other hand, if you are planning to start virtual or hybrid first aid/CPR training programs, the most important consideration is to establish a good virtual classroom for your participants.

• Choosing the right virtual learning platform: there are a number of virtual learning platforms or learning management systems available in the market with varying price ranges and features offered. Make sure to choose a user-friendly platform that allows participants to easily access course materials, complete modules/assignments, and interact with instructors/other participants through forums or video conferencing.
• Develop engaging content: for virtual classes, content is king. It’s critical to develop engaging content like videos, interactive modules, virtual simulations, quizzes, and others to ensure optimal engagement and effective learning.
• Practical sessions: facilitate practical sessions where participants can apply their newly learned first aid/CPR skills. Provide clear and concise instructions, and use visuals to illustrate the skills. Also, consider organizing in-person practical sessions at a suitable location so participants can practice under the guidance of qualified instructors.

Hiring and Training Qualified Instructors

Another critical factor in running a successful CPR and first aid business is the availability of qualified instructors.

It’s very important to hire instructors who possess the necessary skills, experience, and qualifications, and you might want to consider the following:

• Credentials/certifications: it’s recommended to look for instructors who hold recognized certifications in first aid and CPR, such as from American Red Cross (ARC) or American Heart Association (AHA.)
• Experience and expertise: look for candidates with practical experience in providing first aid and CPR training, like those who have worked in emergency medical services or other healthcare-related fields. Real-life experience will be very valuable to your training sessions.
• Teaching skills: not everyone with experience in first aid or CPR has the ability to effectively communicate, teach, and engage with participants. Look for those who can explain complex concepts clearly and concisely. Patience and the ability to create an engaging and supportive learning environment are also important qualities to look for.

Providing Training and Professional Development

Your job doesn’t end once you have identified and hired the right instructors for your business, but you’ll need to provide ongoing training and professional development opportunities for your instructors.

Doing so ensures your instructors stay up-to-date with the latest trends and first aid/CPR techniques so they can maintain their teaching qualities.

• Onboarding training: provide instructors with a comprehensive initial training and orientation program. This initial training program should cover your specific training methodologies, curriculum, instructional, administrative policies, and resources relevant to your CPR and first aid business.
• Continuing education: encourage instructors to pursue continuing education or training opportunities (i.e., seminars, workshops, conferences, classes, etc.) so they can continuously enhance their knowledge and skills. Provide financial support if necessary.

• Skill updates: regularly update your instructors on new trends and changes in first aid/CPR guidelines, best practices, and safety protocols. Provide them with access to reliable resources to ensure their knowledge remains up to date.
• Feedback and evaluation system: establish a clear and concise feedback mechanism so you can effectively assess the performance of your instructors. Collect feedback from participants and conduct regular evaluations so you can, in turn, provide constructive feedback for your instructors.

Developing Course Curriculum and Content

At the core of your first aid and CPR business are your training materials, so it’s important to develop a comprehensive curriculum and ensure the high-quality content of your training program.

• The target audience: who are your training programs targeted at? The curriculum and training materials should be appropriate for the skills, knowledge, and experience level of your specific target audience.

• Learning objectives: for example, healthcare professionals may require more advanced CPR and first aid techniques. On the other hand, if your training programs are designed for parents, you can focus on including more child-specific first-aid techniques.
• Accredited programs: it’s possible to adopt training materials that are already accredited by recognized organizations (i.e., American Red Cross or American Heart Association.) This may add to your initial costs but will provide you with more convenience and credibility.
• Manuals and guides: create comprehensive and well-structured training guides and manuals for your participants. This can be in printed or digital form, but it should include clear instructions and explanations. Consider incorporating illustrations and visual aids, such as diagrams, charts, or even videos (for digital guides.) Doing so may facilitate more effective learning and help participants retain the information better.
• Different levels of certification: depending on your target audience, you may want to offer courses at different levels. For example, you can offer a basic CPR and first aid course, pediatric CPR class, and advanced first aid class with varying curriculums and prices. This enables potential participants to choose the appropriate class based on their specific needs.
• Practical demonstrations: include live demonstrations of first aid techniques and CPR to facilitate participants with a clear understanding of these techniques. If possible, make this live demonstration in person by experienced instructors, or alternatively, you can use videos.
• Practice sessions: allocate time for participants to practice first aid and CPR skills under the supervision (and guidance) of instructors. Even for online classes, consider arranging an in-person practice session, for example, in a rented facility.
• Scenario-based and role-playing training: conduct scenario-based training exercises where participants can apply their learned skills in simulated emergency situations. Encourage role-playing activities and group discussions to facilitate collaborative learning and encourage active participation.

By creating a comprehensive curriculum with appropriate training resources and materials, you can deliver engaging CPR and first aid training and attract more participants.

Creating a Strong Online Presence

Having a strong online presence is essential for any business in today’s digital landscape.

If people can’t find your first aid and CPR business online, in their eyes, you don’t exist, period. This is why having an optimal online presence is critical to help your business reach a wider audience and get more appointments.

Here are some tips for creating a strong online presence for your first aid and CPR business:

• Build a professional website: your website should be well-designed, fully functional (bug-free,) easy to navigate, and includes all the important information related to your business. Fortunately, with platforms like WordPress, Wix, Squarespace, or others, creating a professional website is now much more accessible and affordable.
• Build a strong social media presence: regularly publish high-quality content and build followers on social media platforms your target audience is active in (i.e., Instagram, Facebook, Twitter, LinkedIn, etc.) Respond to their questions and inquiries, post regularly, and consider investing in paid advertising options as well as influencer marketing.
• Leverage online directories and review sites: claim listing on Google Business (Google Maps) and other relevant online directories to build credibility and attract new customers. Encourage (incentivize) existing customers to leave reviews for your business on these platforms.

Implementing a Booking and Appointment System

As a service business, your first aid and CPR training business would rely on client appointments, so it’s critical to implement a streamlined and functional booking/appointment system to ensure:

• It’s as easy as possible for potential participants to book your class anywhere, anytime, and from any device
• It’s easy for you to manage your appointments and scheduling to avoid double bookings and no-shows

Bookeo is a popular online booking and appointment scheduling solution that allows you to easily integrate a booking system into your website (or create a booking website from scratch), manage your appointments, and send automated reminders to participants.

Bookeo offers a variety of unique features that can be beneficial for CPR and first aid businesses, such as:

• 24/7 online booking: with Bookeo’s training and course scheduling software , participants or clients can easily book their CPR and first aid training sessions online.
• Secure payment processing: Bookeo supports a number of popular payment options, including credit/debit cards, PayPal, and Stripe, among others.
• Automated reminders: Bookeo sends automated SMS or email reminders to your class participants. This can effectively reduce the likelihood of no-shows and improve your classes’ attendance rate.
• Flexible scheduling: easily customize your training schedule with different session lengths. You can also set up recurring classes schedule with ease.

Following the tips above would help you create a strong online presence for your first aid/CPR business, secure more clients, and grow your business.

Wrapping Up

Starting a CPR and first aid business can be a lucrative and rewarding venture that allows you not only to make profits but also to make a significant impact on the community. You can help people learn new life-saving skills and knowledge while building a successful business in the process.

By following the steps we’ve discussed in this guide, you can get started on the right foot and increase your chances of success.

If you need an efficient, user-friendly, and effective online booking system , Bookeo can be a great option. Its features and benefits can streamline your online booking and appointment management so you can attract more clients and grow your first aid and CPR business.

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How to Use Independent Sales Agents Effectively

The independent sales agent may be the answer for owner-managers who have problems with selling. In some cases, the problem may be that there are not enough prospects to justify putting a full-time sales force on the factory's payroll. In other cases, because of heavy schedules, the sales staff may be missing opportunities to cultivate new accounts.

This guide provides guidelines that should help the owner-manager of a small company to determine whether or not a sales agent is needed. Pointers are also given on how to choose an agent and how to work profitably with him or her.

If selling your product requires a salesman's or sales-woman's call, using an independent sales representative may be more efficient than having sales personnel on your payroll. Which is better depends on your situation.

Selling for others is the business of independent sales agents. They make their money by representing several clients on a commission basis. They solicit orders for clients in territories upon which they have agreed. Some agents have employees who help them cover a wide area.

The manufacturers, as a rule, ship and bill the customer directly. They set prices, terms, and other conditions of sale.

Sales agents go by various names. A few examples are manufacturer's agent, manufacturer's representative and "reps." The labels vary according to industry. Also, the marketing functions which agents perform vary from one industry to another.

Sales Representative Cost and Control

Whether it is better to use your own sales force (direct selling) or a sales agents depends mainly on cost and control. Which method is more economical for you? Which method gives you the control of your, marketing that you need?

When you add sales personnel, what do they cost? In considering this cost, you should include items such as the paperwork necessary to keep them on the road; fringe benefits, such as vacations, hospital and other insurance, which you provide.

On control, the question is: What degree of control do you need to achieve your sales objectives? When an agent represents you, the agent controls the approach to customers. In effect, they are your agent's customers rather than yours.

In many cases, such a relationship may be as good as, or better than, using your own sales force. For example, if your products are attractive to distributors and retailers, it may make little or no difference whether they buy from a factory salesperson or an independent sales agent. When it makes no difference, the owner/manager who insists on maintaining a sales force for the sake of ego may be kidding himself or herself. You may be paying too great a price for the satisfaction of saying, "I have my own sales force. They are my employees."

On the other hand, when products require a special personal touch or service, the owner-manager may need to control the entire selling job. You may need to build an image by training and coaching your own technical sales staff rather than by offering your products through a manufacturer's agent who cannot usually be expected to do this type of work.

The Selling Job

In considering whether a direct sales staff or an independent sales agent is better, examine your company's selling job. the questions that follow are designed to help you think about the various aspects of that job.

Territories

In a given geographic area, does your company dominate, or does it lag way behind, competition? How near are you to your estimated potential sales volume?

What is your goal for that specific territory? If you had the best sales force money could buy, could your goal be achieved? If you could get only mediocre employees, what maximum dollar volume would you set for their quota?

What is your present dollar volume in the territory? What does it cost to bring in that volume? Based on these cost figures, what would your cost of sales be for achieving your ultimate sales quota?

How many dollars do you have to invest to build up a, specific territory? Does this investment (for salaries, traveling expenses, and supervisory expenses) run over a long enough time period to enable even a mediocre sales staff to reach your objectives?

Is your selling mostly service selling? (Service selling often requires technicians who can explain equipment and processes to middle management.) Is your selling nontechnical? (This type of selling does not require detailed knowledge of equipment and processes.)

What are the selling practices in your industry? Is there a good reason why the industry leans a particular way? Or is it just a custom which no one has thought of changing?

Market Penetration

How well do you know the market you are trying to penetrate? Do you know it well enough to guide your sales personnel? Or will you be relying on them because of your lack of knowledge of certain territories?

How often must the trade be seen? Can one employee handle all the calls? Or will several employees be needed because the area or number of accounts are too big for one person to cover regularly?

How quickly do you want to penetrate the market? (Someone with a knowledge of the field and personal contact with buyers will, of course, obtain this penetration more quickly than new employees.)

What is your cost for executive and clerical personnel to manage a direct sales staff in all your territories? (Break this cost down by territories.) What will it cost for executives and clerical people to manage an agent?

If you maintain a training program for your sales force, what does it cost? Does it pay off in increased sales?

Compare the Two

The statements that follow are designed to help you consider the advantages and disadvantages of direct sales staff and independent agents.

Direct Sales. Finding and training new sales agents can be time-consuming. Moreover, the cost can be high when employees quit shortly after they have received their training.

Sales Agents. With agents you can put them in the field quickly, and the training cost is nominal.

This article offers managing your business tips and Handle business advice. However, you are not ready to start your own business until you've given any thought to handling it. A company is a continuous activity that doesn't run itself. As the supervisor you'll have to set goals, decide how to reach those goals and also make all the necessary decisions. You will need to purchase or create your product, cost it, advertise it and market it. You'll need to keep documents, and determine prices. You will have to Control stock, make the right buying decisions and keep costs down. You'll have to employ, train and motivate employees today or as you grow. Setting Business Management Goals. Great small business management Is the key to success and good management starts with establishing goals. Establish goals for yourself for the achievement of the many tasks necessary in establishing and managing your business successfully. Be specific. Write down the goals in measurable terms and conditions of functionality. Break big targets down into sub-goals, showing exactly what you expect to attain in the next two to three months, the subsequent six months, the next year, and the next five decades. Beside each target and sub-goal set a specific date showing as it is to be achieved. Plan the action that you need to take to attain the goals. While the effort Required to achieve each sub-goal ought to be good enough to challenge you, it shouldn't be so great or unreasonable as to dissuade you. Don't plan to reach too many goals all at one time. Establish priorities. Plan in advance how to quantify results so you can know exactly the way Well you are doing. This is what's meant by"measurable" targets. If you can not keep score as you move along you're very likely to lose motivation. Re-work your plan of activity to allow for obstacles which may stand in your way. Attempt to foresee obstacles and plan strategies to stop or minimize them. Buying. Skillful buying is an important essential of Managing a business. This is true whether you're a wholesaler or retailer of product, a producer or a service company proprietor. Some retailers say it is the most significant single factor. Product which is carefully bought is easy to market. Deciding what to purchase means finding out the type, type, quality, Brand, size, color, fashion -whatever applies to your specific inventory - that will sell the best. This requires close attention to salespeople, trade journals, catalogs, and notably the preferences of your regular customers. Analyze your earnings documents. Even the manufacturer should view the issue through the eyes of clients before determining what materials, components, and materials to buy. Know your regular customers, and also make a Fantastic evaluation of the People you expect will become your clients. Just what socioeconomic category are they? Are they homeowners or tenants? Are they searching for price, quality or style? What's the predominant age group? The age of your clients can be a prime consideration in Establishing a purchasing pattern. Young men and women buy more frequently than many elderly people. They need greater, have fewer responsibilities, and spend more on themselves. They're more aware of style trends whether in wearing apparel, cars or electronics. In case you choose to cater to the young trade because they appear dominate in your area, your buying pattern will probably be completely different than when the conservative middle-aged clients appear to be in most. Study trade journals, newspaper advertising, catalogs, window Displays of companies like yours. Ask advice of salespeople supplying you product, but buy sparingly from several suppliers instead of one, analyzing the water, so to speak, until you understand what your best lines will be. Finding suitable merchandise sources isn't simple. You may buy Directly from producers or producers, from wholesalers, distributors or jobbers. Pick the providers who sell exactly what you need and can provide it if you need it. (Distributors and jobbers are used by most business people for fast fill-ins involving factory shipments.) You may distribute purchases one of many providers to gain more Favorable prices and promotional material. Or you may concentrate your purchases among a small number of providers to reevaluate your credit issues. This may also allow you to become famous as the seller of a certain brand or line of merchandise, and to maintain a fixed standard in your products, if you're shopping for stuff for manufacturing functions. When to buy is essential if your business will have seasonal Variations in sales volume. More inventory will be needed ahead of the seasonal upturn in sales volume. As sales decline, less product is needed. This means purchases of goods for resale and materials for processing must change accordingly. At the start, how much to purchase is insecure. The best policy is To be frugal till you've had sufficient expertise to judge your needs. On the flip side, you can't sell merchandise in case you don't have it. To help solve buying problems, you should begin to keep stock Control records at once. This can allow you to maintain the stock in equilibrium - neither too big nor too little - with a proper proportion and decent assortment of products, sizes, colours, styles and qualities. Fundamentally, there are two types of stock control - management in Bucks and control in physical components. Dollar controllers reveal the amount of money spent in each product category. Unit controls indicate the number of individual items when and from whom purchased by category. A good inventory control system can help you decide everything, from whom, when, and how much to purchase. Pricing. Much of your success in manage a business will depend on The best way to price your services. If your prices are too low, You Won't pay Expenses; too high and you will lose sales volume. In both cases, you won't Earn a profit.

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AHG’s “Starting a CPR Instructor Business on a Shoestring ” can have you running your own business in just a few weeks, with no debt, no franchise commitments, and with only two, easy to obtain, eligibility requirements:

that you hold a current Healthcare Provider level CPR card and you complete the CPR and First Aid Instructor training programs offered by the organization who will issue certification cards to your students.

This is another of several business startups we offer, that makes it possible for you to recoup your investment quickly, within just a few classes (depending on class size and type.) This high profit business may well be both the most fun you can have while working as well as the "easiest money you'll ever earn.” Those are the words used by so many CPR instructors to describe this work-from-home career.

If you are one of the millions of Americans who want to own your own business, we can tell you from experience that teaching certified CPR and First Aid courses is one of the easiest businesses to set up and run.

Training to qualify as a CPR and First Aid instructor takes as little as two days (depending upon the certifying organization’s programs and class schedules, e.g., AHA, ARC or other.) With those certifications in hand, setting up your own business can take as little as one week with our fast-track CPR business training. CPR instructor businesses are among the easiest to set up, run, market and manage.

If you are a homemaker, moonlighter, out of work, or want more time with your family, time to relax, or just extra money, then this may be the perfect job for you. It is even possible to earn money if you are a full-time traveler, RVer or, otherwise, don’t have a permanent home location.

LOW STARTUP COSTS ~ HIGH PROFITS

Initial setup costs run betweein $1,800 to $2,500 for an instructor starter kit that includes equipment, supplies, advertising and training (including the cost of our startup manual and your certifications.)

Initial startup costs can be invested in small increments over time to avoid incurring debt, and you can begin offering services before investing in all of the equipment you will eventually want to have.

Profits range from 57% ~ 79%: roughly double the expectations of a retail business, and with a fraction of the work and no storefront costs.

HIGH DEMAND FOR EMPLOYEES WITH CPR & FIRST AID CERTIFICATIONS

CPR certification sells itself because so many jobs required certification in CPR or First Aid. The demand for CPR, AED, and/or First Aid certification is growing rapidly. Agencies such as OSHA, school systems, health care, day care and many more are all requiring proof of CPR, First Aid, and AED certified training before granting a license or allowing the person to begin work.

Find out why CPR instructors say their jobs are the "easiest income they've ever earned."

HIGH VISIBILITY AND CREDIBILITY

CPR/First Aid Instruction is one of the most legitimate home-based businesses you will ever come across. The American Heart Association has set a goal to train every American in CPR skills. Regardless of the organization you choose for your certification, with this encouragement from the AHA you already have a well-promoted service.

AS A CPR INSTRUCTOR YOU HAVE

instant credibility

A business that is respected throughout the community and

A career that helps save lives

A growing client base whose jobs depend upon your product

How cool is that?

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Our CPR Certification Start-Up Manual Covers:

CONSIDERATIONS IN CHOOSING TO BECOME A CPR INSTRUCTOR

✓ What makes your CPR Certification business a labor of love

✓ Personal skills needed to run a successful CPR Certification business

You’ll learn how to start on a shoestring, yet look like a seasoned pro. We'll show you how to:

✓ Get Instructor Certification

✓ Find organizations that need CPR, First Aid, and Safety Instructor Training

✓ Find competitors that offer CPR, First Aid, and Safety Instructor Training

✓ Market Analysis ~ Feasibility Studies

✓ Estimate your market share and potential revenue

✓ Create your budget

✓ Determine your costs of operation

✓ Choose equipment and supplies: Necessary vs. nice to have

✓ Evaluate your business structure

✓ Develop your business plan

✓ Create a start-up-business proposal

✓ Identify other common CPR income opportunities and additional sources of income

HOW TO CONDUCT EACH COURSE

✓ A typical instructor’s day, both as an employee and as a business owner

✓ We review what a typical class session involves, from registration to skills checkoff

✓ How to schedule classes

✓ Helping students choose the right classes for their purposes

✓ How to ensure you get paid

✓ How to get classroom experience

✓ Managing students during class

✓ Managing the paperwork

BUILDING YOUR CLIENT BASE

In addition to giving you sample contact lists, you will learn:

✓ How to determine who needs which type of CPR and/or First Aid certification

✓ Where to find students

✓ How to build a contact list

✓ How to advertise and promote your business

✓ How to get testimonials

✓ How to get repeat business

✓ Website and Internet marketing

✓ Marketing for business and growth potential

BUSINESS MANAGEMENT GUIDE

✓ How to set up your business

✓ How to set fees

✓ Billing and payment

✓ Which records to maintain

✓ Where to order supplies and equipment

✓ Where to hold your classes

✓ Inexpensive classroom options

✓ How you can expand your business

✓ Common CPR-related income opportunities

THREE GREAT BONUSES!

BUSINESS MANAGEMENT TOOLS VALUED $200.00

With your purchase of Starting a CPR Certification Business on a Shoestring , you will also receive:

✓ BONUS #1: An Excel planning spreadsheet: With comparisons of costs for equipment and supplies, options to get started and build your business within your budget, cost projections, revenue projections, and analysis of past expenses and revenues, valued at $50.00

✓ BONUS #2: A quality improvement system that you can use to identify and develop improvements in your business operations or plan future growth, valued at $25.00

✓ BONUS #3: A toolkit containing A database, certification letters, contract forms, promotional ideas and templates, valued at $125.00 with the FileMaker Pro Database:

• An Excel database to use to track clients, students, certifications, fees, renewal dates, reminders

• Word versions of the temporary certification letters, flyer templates and forms

• License to adapt all of our forms, spreadsheets and databases to your business needs

• If you use FileMaker Pro, you may request a copy of our FMP database that I've used to track students, renewals, etc. This will be sent separately, by request. FileMaker Pro database software is required to run this database.

30 DAY-FULL REFUND IF YOU ARE NOT SATISFIED FOR ANY REASON

If you would like to start and own one of the most legitimate home-based businesses ~ whether for full-time, part-time or supplemental income ~ and you like to work with people, become a CPR Instructor.

Contact Ad Hoc Group using the form above

TABLE OF CONTENTS

A PERFECT HOME-BASED BUSINESS

ENJOY SUCCESS AND INDEPENDENCE AS A CPR INSTRUCTOR IN JUST A FEW WEEKS

GIVE SOMEONE THE GIFT OF A JOB

Is there someone on your shopping list who’s unemployed? Consider gifting them with a JOB.

Our Shoestring CPR Certification Business Startup™ manual, is really more than a job opportunity. It’s a full course on setting up a business certifying people in CPR and First Aid. Of course, you can always try to find work as an employee instructor, too.

But when the jobs just aren’t out there, it’s time to create your own employment.

Place an Order

Contact Us if You Have Questions

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Contact us at the email in your receipt if your product doesn’t download automatically.

Introduction

About Starting a CPR Certification Business

Opportunities

Qualifications

What You Get with this Manual

What this Manual Covers

What This Manual Doesn’t Cover

Chapter 1 ~ Your CPR/FA Instructor Career

25 Reasons Why CPR/FA Instructor is a Wise Career & Business Choices Choice

What is Expected of an Instructor?

Overview of CPR and FA

Benefits of Your Career as a CPR/FA Instructor

Growth Potential

Chapter 2 ~ Becoming a CPR/FA Instructor

Getting Certified ~ Where to get CPR/FA Instructor Certification

How to Get Instructor Classroom Experience

Chapter 3 ~ A Day in the Life of a CPR/First Aid Instructor

A CPR Instructor’s Typical Day: As an Employee

A CPR Instructor’s Typical Day: Self-Employed

Business Management Routines

Policies and Procedures

Market Analysis

Marketing and Advertising

Chapter 4 ~ Market Analysis: Identifying and Analyzing Your Target Market

Who Needs Certification?

Where to Find Students

Finding the Numbers that Count

Researching

Analyzing Data About Competitors

Putting It All Together

Overall Market Value of CPR/FA Certifications

Defining/Describing Your Business: Mission Statement, Vision Statement

Planning Ahead

Chapter 5 ~ Marketing Your Business

Unique Selling Proposition

Promoting Your Business

Advertising Your Business

Free Advertising

Contracting for Ongoing Business

© 2014 Ad Hoc Group

Chapter 6 ~ Record Keeping: Legal, Accounting, Insurance, Tax Planning

Legal and Accounting

Tax Planning

IRS Tax Publications for Small Business

Recordkeeping

Financial Recordkeeping

Income Tax Reporting

Business Tools

Chapter 7 ~ Budgeting: Startup Costs; Pricing Services

The Purpose of a Budget

Funding Sources for Business Startups

Three Budget Stages

Cost Saving Tips

General Revenue Planning

More Specific Revenue Planning

Equipment and Supplies

Sample Operational Budget

Cash Outlay

Chapter 8 ~ Financing a Shoestring Startup™

Savings, Earnings, Disposable Cash

Income: Receiving Payments from Clients

11 Sources of Funding

Chapter 9 ~ Writing Your Business Plan

Business Plan Reference Sites

Assembling Your Business Plan

Elements of a Business Plan

Chapter 10 ~ Real Life Examples and Samples You Can Use

So, What Can I Teach You That You Can’t Get from CPR Instructor Training?

Good Samaritan Laws

Staying Well Balanced

Talk to the Victim

Anything You Do is Better than Nothing

Cardiac Compression Tips

APPENDIX A: CPR Organizations and Equipment Suppliers

APPENDIX B: Equipment & Supply Vendors

APPENDIX C: Forms, Letters

APPENDIX D: IRS TAX PUBLICATIONS FOR SMALL BUSINESS

APPENDIX E: References

APPENDIX F: Resources

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Safety Programs

Environmental health and safety.

Mailing Address: 875 Perimeter Dr MS 2030  Moscow, ID 83844-2030

Phone: 208-885-6524

Fax: 208-885-5969

Email: [email protected]

• First Aid/CPR/AED

EHS offers First Aid and CPR/AED training as part of providing a safe working, learning and living environment for the university community. We can deliver live training to groups of five or more people, and online training through the American Heart Association (AHA), after which EHS can provide the required hands-on skill testing, is an alternative for employees who cannot attend a scheduled class.

EHS also manages the Automatic External Defibrillator (AED) program as an integral part of the University of Idaho’s commitment to the safety and health of employees, students and visitors. Use of an AED is proven to significantly increase a person’s chances of surviving a cardiac event, and this program makes AED units available around campus. Please contact us for information about adding an AED to your work location.

How You Can Help

As an employee, get certified in First Aid and CPR/AED, and maintain your certification. Re-certification is recommended every two years to retain the information you have learned and receive any updates in techniques that may help you save a life. As a supervisor, you are responsible for ensuring an adequate number of employees are trained in these techniques in order to provide aid until professional medical attention is available. If you are interested in becoming certified in First Aid and CPR/AED or need a refresher, please contact EHS to learn more.

Locations of University AEDs

Moscow aed map.

AED Maps for Moscow Campus

Moscow AED List

• 6th Street Greenhouse: Center, wall mounted
• Administration Building, 2 units:  1 SW Entrance, first floor corridor; 1 second floor south corridor
• Agricultural Biotechnology: First floor near restrooms
• Agricultural Science: First floor near elevator
• Albertson: Second floor, NE corner
• Alturas: SW corner corridor near break room
• Art and Architecture:  Second floor corridor
• Art and Architecture East: Near sink & emergency eye wash station
• Art and Architecture North and South: Second floor skyway between AAS and AAN
• Bruce Pitman Center : Across from the information desk by the warrior statue
• Buchanan Engineering Lab: First floor NW entrance
• CNR:  First floor next to elevator
• Education Building: First floor across from restrooms
• Idaho Student Union Building: Across from the Information Desk
• Environmental Health and Safety: Located on top shelf in copier room
• Engineering Physics: Third floor across from Physics office
• Facilities, 2 units: Main corridor near restrooms; Landscaping office
• Gauss-Johnson: First floor by central staircase
• Golf Course:  Pro shop back room
• Hampton Music Building: Main corridor
• Hartung Theatre: Lobby
• Hays, 3 units: 1 in alarmed case on second floor outside Admin area; 1 inside Admin area; 1 in mobile unit (rotating)
• Human Resources: Corridor behind reception desk
• Idaho Arena:  Support tunnel next to main court
• IRIC, 6 units: 1 on each floor, west end of north corridors, 1 in each Flex lab
• Janssen Engineering: First floor by SW stairs
• JW Martin Lab: Power lab room 61
• Kibbie Dome, 9 units: 1 in center of south concourse; 1 on second floor near copy center; 1 at entrance of weight room; 6 in Athletic Training Room
• Law Building: First floor at Law Library entrance
• Library: First floor near circulation desk
• Living and Learning Community Building 2: 24-hour desk
• McClure: Second floor SE corner near restrooms
• Memorial Gym: Outside NE door of Gym on Main Floor
• Morrill Hall: Front entrance foyer
• Niccolls Building:  Second floor east side
• Potato Seed Building: Front entrance
• Renfrew, 4 units: Mid-corridor each floor
• Steam Plant: Outside main office south of monitoring station
• Student Health Center: Main floor office, room 219
• Student Rec Center:  Wall mounted next to check-in desk
• Swim Center: In the Life Guard office in the marked cabinet
• Track and Field Office:  Inside, left of door
• University Alumni Annex: Main floor by copier
• Wallace Complex: Near Hub east entrance

Off-Campus AED List

• Aberdeen : Main Office
• Boise Water : Common areas on 2nd, 3rd and 4th floors.
• Boise Law : Library circulation desk
• Kambitsch Farm: Metal Shop
• Kimberly R and E : Main office, first building on the left.
• Pitkin Nursery : Revelry Classroom
• Parker Farm : Operations Office
• Parma Annex:  Office
• Nancy Cummins Ranch : Operations Classroom

Related Training

• AHA First Aid/CPR/AED Classroom Course (includes Skills Test)
• AHA First Aid/CPR/AED Skills Test

For more information

Vacant Occupational Safety Technician 208-885-6524 [email protected]

Beau Babcock Occupational Safety Specialist 208-885-6297 [email protected]

• AHA Online Training
• First Aid Kit Contents pdf
• Accident Investigations
• Building Inspections
• Confined Space Program
• Fall Protection Program
• Hazardous Energy Control - Lockout/Tagout
• Job Hazard Analysis
• Workers Comp Claims

ZenBusinessPlans

Home » Sample Business Plans » Education

How to Write a First Aid Training Business Plan [Sample Template]

Do you want to start a CPR training company and need to write a plan? If YES, here is a sample first aid training business plan template & feasibility report. If you have a certification in basic life support and two to three years teaching experience, and you have been nursing the ambition to own a first aid training business, then you would need to give ample attention to this sample business plan.

A first aid training business may not be entirely easy to start, but one thing is certain, it is a straight-forward business that can generate steady profits if well positioned and properly managed.

A Sample First Aid Training Business Plan Template

1. industry overview.

First aid is the first and immediate assistance given to any person suffering from either a minor or serious illness or injury, with care provided to preserve life, prevent the condition from worsening, or to promote recovery.

It includes initial intervention in a serious condition prior to professional medical help being available, such as performing cardiopulmonary resuscitation (CPR) while waiting for an ambulance, as well as the complete treatment of minor conditions, such as applying a plaster to a cut. First aid is generally performed by someone with basic medical training.

First aid training business falls under the Occupational Health and Workplace Safety Services industry and establishments in the industry provide advice and assistance to organizations and companies to assure safe and healthy working conditions for employees. Operators provide training, outreach, education and assistance in the form of worksite evaluations, hazard assessments, facility design reviews and compliance audits.

Statistics has it that in the united states of America alone, there are about 38,892 registered and licensed (accredited) Occupational Health and Workplace Safety Services training companies responsible for employing about 72,238 people and the industry rakes in a whooping sum of $8 billion annually.

The industry grew at 2.4 percent annual growth within 2014 and 2019. It is important to state that there are no establishments in this industry with a lion market share. A recent report released by IBISWorld shows that the Occupational Health and Workplace Safety Services industry has benefited from increased complexity in laws surrounding employee health and safety over the five years to 2019.

Industry operators provide advice and assistance in the form of worksite evaluations, compliance audits, hazard assessments, facility-design reviews, indoor air quality evaluations and training programs. The report shows that these programs help protect the health and safety of employees in a diverse range of workplaces.

Over the five years to 2019, industry revenue is expected to increase at an annualized rate of 2.4 percent to $7.7 billion. During this period, sustained economic growth has caused many of the industry’s downstream customers, such as manufacturing and construction companies, to bolster revenue in the industry.

Starting a first aid training business requires professionalism and good grasp of the skills you want to teach people. Besides, you would need to get the required certifications and license (accreditation) and also meet the standard for such business before you can be allowed to start a standard first aid training business in the United States.

One good thing about first aid training businesses is that there is a readily available market for their services because there is a law that encourages corporate organizations to train their employees on first aid and workplace safety skills. As a first aid trainer the key attributes needed to be able to make good success from the trade is patience, enthusiasm, passion about the specific subjects/skills to be tutored, and constant positivity.

You are also expected to be highly proactive; you would need to be good at planning, preparation, and certain other organizational skills. It is one thing to have a skill and it is another thing to know how to teach people the skills which is why you must constantly get feedbacks from your clients to be able to measure their progress and your performance.

2. Executive Summary

David Brown & Co® First Aid Training Firm, Inc. is a U.S based first aid training firm that will be located in Lake Street, Petoskey – Michigan. We have been able to secure a standard and well-positioned office facility in a central business district in Lake Street.

We are a first aid training firm that is set to compete in the highly competitive industry not only in the United States market but also in the global market because our clientele base will not be restricted to just businesses and organizations in the United States but in the internal market.

David Brown & Co® First Aid Training Firm, Inc. will offer robust first aid training to both corporate organization and individuals. Our core training areas will revolve around providing effective, life-saving first aid interventions et al. Our business goal is to become one of the leading first aid training firms in the United States of America with high profile corporate and individual clients.

Our workers are going to be selected from a pool of certified, licensed and highly creative first aid training experts in and around Petoskey – Michigan and also from any part of the world as the business grows. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading first aid training firms in the United States.

At David Brown & Co® First Aid Training Firm, Inc. our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s business needs precisely and completely.

David Brown & Co® First Aid Training Firm, Inc. is founded by David Brown and he will run the business with other partners. David Brown is a renowned occupational health and workplace safety trainer. He has over 15 years’ experience with certification in Basic Life Support (BLS) as a business coach and corporate trainer both in the United States of America and Canada.

3. Our Products and Services

David Brown & Co® First Aid Training Firm, Inc. is going to offer varieties of first aid training within the scope of the occupational health and workplace safety industry in the United States of America and of course to also make profits from the industry.

We will do all that is permitted by the law in the US to achieve our aim and business goal. We will work hard to ensure that David Brown & Co® First Aid Training Firm, Inc. do not just work for clients in the United States of America, but also for clients in other parts of the world. Our service offerings are listed below;

• Providing Aquatic/Marine first aid training
• Providing Battlefield first aid training
• Providing Hyperbaric first aid training
• Providing Oxygen first aid training
• Providing Wilderness first aid training
• Providing Mental health first aid training
• Providing Cardiopulmonary resuscitation (CPR) training.

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive and effective first aid training business that will become the number one choice for both individuals and corporate organizations in and around Petoskey – Michigan and the whole of the United States of America
• Our mission is to provide affordable professional and highly effective first aid training with the aim to;
• Preserve life : The overriding aim of all medical care which includes first aid, is to save lives and minimize the threat of death. First aid done correctly should help reduce the patient’s level of pain and calm them down during the evaluation and treatment process.
• Prevent further harm : Prevention of further harm includes addressing both external factors, such as moving a patient away from any cause of harm, and applying first aid techniques to prevent worsening of the condition, such as applying pressure to stop a bleed becoming dangerous.
• Promote recovery : First aid also involves trying to start the recovery process from the illness or injury, and in some cases might involve completing a treatment, such as in the case of applying a plaster to a small wound.

Our Business Structure

David Brown & Co® First Aid Training Firm, Inc. is a world class first aid training firm that intends starting small in Lake Street, Petoskey – Michigan, but hopes to grow big in order to compete favorably with leading first aid training firms in the United States.

We are aware of the importance of building a solid business structure that can support the kind of world class business we want to own. This is why we are committed to only hiring the best hands within our area of operation.

At David Brown & Co® First Aid Training Firm, Inc. we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, David Brown & Co® First Aid Training Firm, Inc. have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• First Aid Trainer cum Specialist

Human Resources and Admin Manager

• Sales and Marketing Executive

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

First Aid Trainer/Specialist

• Deliver First Aid training to clients; ensure valid and reliable assessment standards when undertaking tutorials or conducting tests/exams.
• Design, develop and create new products or review/update existing ones in conjunction with the design team (as necessary), to meet organizational needs and nationally approved standards.
• Contribute to the design and maintenance of training courses by liaising with internal/external stakeholders and suppliers to ensure best practice.
• Provide specialist advice, guidance and assistance relevant to your allocated area of delivery.
• Assess, coach and develop individuals according to their needs.
• Provide structured feedback and development plans for students undertaking First Aid training; seek advice, recommend and implement approved action when students are failing to achieve competence.
• Prepare concise and appropriate course reports and assessment of students during their training period.
• Maintain and develop professional knowledge, skills and training techniques relevant to the role and pertaining to their allocated area of delivery in accordance with approved professional practice.
• Ensure compliance with Health and Safety requirements whilst conducting training, working with electrical equipment and DSE requirements
• Handle other related first training advisory and consulting services
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily office.

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for the organization
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Create new markets cum businesses for the organization
• Empower and motivates the sales team to meet and surpass agreed targets

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Receives parcels/documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distribute mails in the organization
• Handles any other duties as assigned by the manager

6. SWOT Analysis

David Brown & Co® First Aid Training Firm, Inc. engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured first training business that can favorably compete in the highly competitive occupational health and workplace safety industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for David Brown & Co® First Aid Training Firm, Inc. Here is a summary from the result of the SWOT analysis that was conducted on behalf of David Brown & Co® First Aid Training Firm, Inc.;

Our core strength lies in the power of our team; our workforce. We have a team that are considered experts in the industry, a team with excellent qualifications and experience in first aid training and occupational safety.

Aside from the synergy that exists in our carefully selected faculty members and our strong online presence, David Brown & Co® First Aid Training Firm, Inc. is well positioned in a community with the right demography and we know we will attract loads of clients from the first day we open our doors for business.

As a new first aid training firm in Petoskey – Michigan, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated occupational health and workplace safety services industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the occupational health and workplace safety industry is massive considering the number of individuals and corporate organizations who would want to acquire first aid skills with the primary goal to prevent death or serious injury from worsening in the work place, at home and in public places. As a standard first aid training firm, we are ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as a first aid training firm operating in the United States of America are unfavorable government policies that might affect our business, the arrival of a competitor within our location of operation and global economic downturn which usually affects spending/purchasing power.

7. MARKET ANALYSIS

• Market Trends

One thing is certain, the trend in the occupational health and workplace safety services industry is such that if you want to be ahead of your competitors, you should be able to acquire as much certifications as possible and you should be able to have loads of testimonies from your clients.

The truth is that if your clients are satisfied with your trainings, then they will be compelled to help promote your organization. Another notable trend in this industry is the influence of technology; the advent of technology is responsible for the increase in income generated by first aid trainers all over the world.

With technology, it is now easier for first aid trainers to train students that are thousands of kilometers away from them. Tools like video calling / Skype, YouTube, DVDs and Webcast et al are being used by first aid trainers to train students in different parts of the world.

8. Our Target Market

The target market for first aid training is vast and all encompassing. As a standard first aid training company, our target market cuts across people of different class and from all walks of life. We are coming into the occupational health and workplace safety industry with a business concept that will enable us work with clients from different industry.

Below is a list of the clients that we have specifically design our services for;

• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Real Estate Owners, Developers, and Contractors
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Shipping companies
• The Military and Paramilitary
• Sport Organizations
• Religious Organizations
• Entrepreneurs and Start – Ups

Our competitive advantage

The occupational health and workplace safety services industry is indeed a very prolific and highly competitive industry. Clients will only hire your services if they know that you can help them acquire first aid skills that will help them to save lives at work and in their organization.

We are quite aware that to be highly competitive in the occupational health and workplace safety industry means that you should be able to deliver consistent quality training, your clients should be able to experience remarkable improvement and you should be able to meet the expectations of your clients at all times.

David Brown & Co® First Aid Training Firm, Inc. might be new Petoskey – Michigan, but the management team and the owner of the business are considered gurus in the industry. They are licensed and highly qualified first aid trainers.

Aside from our robust experience and expertise as first aid training company, we have a very strong online presence that will enable us train clients in different parts of the world from our online portals.

Lastly, our employees (first aid trainers) will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

David Brown & Co® First Aid Training Firm, Inc. is established with the aim of maximizing profits in the occupational health and workplace safety industry and we are going to ensure that we do all it takes to attract clients on a regular basis.

David Brown & Co® First Aid Training Firm, Inc. will generate income by offering the following services;

10. Sales Forecast

One thing is certain, there would always be corporate organizations, government agencies, non – profits and individuals who would need the services of first aid training firms to help train their staff.

David Brown & Co® First Aid Training Firm, Inc. is well positioned to take on the available market in the occupational health and workplace safety services industry and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow our first aid training firm to enviable heights.

We have been able to examine the occupational health and workplace safety services marketing space and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projections for David Brown & Co® First Aid Training Firm, Inc., it is based on the location of our business and of course the wide range of our first aid trainings we offer and our target market;

• First Fiscal Year (FY1): $200,000
• Second Fiscal Year (FY2): $300,000
• Third Fiscal Year (FY3): $450,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same first aid training and certifications as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiff competitions amongst first aid training firms in the United States of America, hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of David Brown & Co® First Aid Training Firm, Inc.

We want to build a standard first aid training firm that will leverage on word of mouth advertisement from satisfied clients. David Brown & Co® First Aid Training Firm, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our first aid training firm by sending introductory letters alongside our brochure to corporate organizations, government agencies, NGOs and key stake holders in nd around Petoskey – Michigan.
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Use friends and family to spread word about our first aid training firm
• Post information about our first aid training firm on bulletin boards in places public facilities, libraries, and local coffee shops.
• Place a small or classified advertisement in the newspaper, or local publication about our first aid training firm
• Using referral networks such as agencies that will help match clients with our first aid training firm
• Advertise our firm in relevant educational magazines, newspapers, TV and radio stations
• Attend relevant educational expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in – house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for clients in the United States which is why we have made provisions for effective publicity and advertisement of our first aid training firm.

Below are the platforms we intend to leverage on to promote and advertise David Brown & Co® First Aid Training Firm, Inc.;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events/programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around Lake City Petoskey – Michigan
• Distribute our fliers and handbills in target areas
• List David Brown & Co® First Aid Training Firm, Inc. in local directories/yellow pages
• Advertise David Brown & Co® First Aid Training Firm, Inc. in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At David Brown & Co® First Aid Training Firm, Inc. we will keep the prices of our training services below the average market rate by keeping our overhead low and by collecting payment in advance from organizations who would hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals.

We are aware that there are some one – off jobs or government first aid training contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

So also, there are some clients that would need regular access to first training consultancy and advisory services, we will offer flat rate (commission/percentage) for such services.

• Payment Options

The payment policy adopted by David Brown & Co® First Aid Training Firm, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that David Brown & Co® First Aid Training Firm, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our client make payment for our training services and certifications without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

This is what it would cost us to setup David Brown & Co® First Aid Training Firm, Inc. in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Leasing / renting an office space in a good location in Lake Street Petoskey – Michigan that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $65,000.
• The cost for furnishing and equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
• The amount required to purchase the needed software applications – $ 3,500
• The amount required to purchase first aid training equipment and First aid kits – $3,000
• Launching an official website will cost – $500
• The amount needed to pay bills and staff members for at least 2 to 3 months – $40,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $3,000
• Miscellaneous – $2,000

Going by the report from the market research and feasibility studies conducted, we will need about one hundred and fifty thousand (150,000) U.S. dollars to successfully set up a medium scale but standard first aid training firm in the United States of America.

Generating Fund/Startup Capital for David Brown & Co® First Aid Training Firm, Inc.

David Brown & Co® First Aid Training Firm, Inc. is a private registered business that will be owned, financed and managed by David Brown and other partners. They decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $50,000 (Personal savings $35,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is an established fact that, the future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting David Brown & Co® First Aid Training Firm, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our first aid training and certification programs a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

David Brown & Co® First Aid Training Firm, Inc. will make sure that the right foundation, structures and standard operating processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility in a good location in Lake Street, Petoskey – Michigan: Completed
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our training manuals and certifications: In Progress
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed first aid kits, first aid training equipment, furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

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Skills Session

About Class Formats

• Self-paced, interactive instruction from your laptop or tablet
• Demonstration of skill proficiency is NOT available
• Start your course immediately
• 2-year Red Cross Certificate of Completion may not meet workplace requirements

In-Person + Online (Blended)

• Combines in-person sessions with self-paced, interactive online instruction
• Complete online course, then demonstrate competencies with a certified instructor
• 2-year Red Cross Certification meets professional licensing compliance
• Satisfies OSHA workplace requirements
• Combines lecture with hands-on skills sessions
• Experienced instructors in classroom setting
• Convenient locations and times

Your Location

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Training Options to Meet Your Needs

How It Works: Skills Sessions

Once you successfully complete the Adult First Aid/CPR/AED, Adult Child and Baby First Aid/CPR/AED, or Adult CPR/AED online course, you will have up to 90 days for the skills session to be taken. During this time, you will have access to Red Cross online content so that you can refresh your knowledge before the skills session. After successfully completing a skills session within 90 days, a 2-year, OSHA-compliant Red Cross certification will be issued.

Adult First Aid/CPR/AED Skills Session

Adult and Pediatric First Aid/CPR/AED Skills Session

Adult CPR/AED Skills Session

About the Skills Session

The skills session demonstrates hands-on competency of several of the skills you learned in the online course. As part of this session, there will be a quick lesson review followed by practice. Finally, you will be tested on the following skills:

• Controlling Bleeding
• Use of an AED
• Safe Removal of Gloves