gas station business plan sample pdf

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Gas Station Business Plan Template & PDF Example

• September 4, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful gas station. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your gas station’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a gas station business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the retail industry, this guide, complete with a business plan example, lays the groundwork for turning your gas station concept into reality. Let’s dive in!

Our gas station business plan is meticulously designed to cover all critical aspects necessary for a comprehensive operational strategy. It outlines the gas station’s operational framework, marketing strategies , industry landscape, competitive analysis , organizational management, and financial projections.

• Executive Summary : Provides a concise overview of the gas station’s business model, market evaluation, leadership structure, and financial strategy.
• Facility & Location: Describes the gas station’s strategic positioning, layout, and accessibility to potential customers, emphasizing convenience and high-traffic location advantages.
• Operations & Prices: Lists the services offered by the gas station, including fuel types, pricing strategy , and additional amenities such as a convenience store.
• Key Stats: Provides important statistics on the size and growth of the gas station industry, underscoring the business’s potential within the market.
• Key Trends: Highlights significant trends influencing the gas station sector, such as the rise in electric vehicle charging stations and the focus on convenience and retail offerings.
• Key Competitors: Examines primary competitors in the vicinity, outlining how the gas station differentiates itself from them.
• SWOT : A thorough Strengths, Weaknesses, Opportunities, and Threats analysis, offering strategic insights for business growth.
• Marketing Plan : Outlines marketing strategies aimed at building brand visibility, attracting customers, and enhancing customer loyalty.
• Timeline : Sets forth key milestones and objectives, charting the path from the initial setup through the first year of operation.
• Management: Details the team leading the gas station, highlighting their roles, expertise.
• Financial Plan: Projects the gas station’s financial performance over the next five years, including revenue streams, profit margins, and anticipated expenses.

Gas Station Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your gas station’s business plan, providing a concise overview of your station and its offerings. It should detail your market positioning, the range of fuel options, convenience store products, and any additional services such as car washes or auto maintenance that you offer, along with its location, size, and a summary of daily operations.

This section should also delve into how your gas station will fit into the local market, including an analysis of the number of direct competitors within the area, identifying who they are, along with your station’s unique selling points that set it apart from these competitors.

Furthermore, you should include information about the management and co-founding team, outlining their roles and contributions to the station’s success.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to offer a clear view of your gas station’s financial strategy.

Gas Station Business Plan Executive Summary Example

Business Overview

The  business overview  in your executive summary should provide clear, concise information about your gas station, including its name, location, and a snapshot of daily operations. This section introduces your business and sets the stage for highlighting its unique qualities.

Your  unique selling proposition  ( USP ) is what differentiates your gas station from competitors. This could be your commitment to environmental sustainability, exceptional customer service, or advanced technological features. The USP is crucial in capturing the interest of your audience and demonstrating the unique value your business brings to the market.

Example: “EcoFuel Oasis,” strategically located at the crossroads of Interstate 45 and Route 30, operates a 3,000 sq. ft. facility featuring state-of-the-art fueling stations. It distinguishes itself with a focus on sustainable energy, offering biofuels and electric charging stations, coupled with a high-tech customer service experience.

Market Overview

Understanding and presenting the  market size , growth trends, and industry dynamics are crucial. This section should outline the gas station industry’s potential, supported by data such as market valuation and growth rates. Discussing trends like the shift towards alternative energy sources or the integration of digital payment systems provides insights into the industry’s evolution and your station’s role within it.

The  competitive landscape  is also vital. Your summary should identify main  competitors and describe how your gas station  stands out. This could be through innovative services, superior fuel quality, or loyalty programs, showcasing your station’s unique market position.

Example: EcoFuel Oasis enters the U.S. gas station market, valued at $739 billion with steady growth. Competing against both local independents and major chains, EcoFuel Oasis sets itself apart with its eco-friendly fuel options and digital-first customer approach, targeting environmentally conscious drivers and tech-savvy consumers.

Management Team

The background and expertise of your management team are significant assets. Highlight the key qualifications and experiences of team members, such as a manager’s extensive industry background or a financial officer’s expertise in strategic growth.

This section builds credibility and assures potential investors of your gas station’s capability to thrive.

Example: EcoFuel Oasis is led by founders Alex Green and Jordan Rivera. Alex, with over 15 years in renewable energy, brings an innovative outlook to fuel services, while Jordan, a tech entrepreneur, integrates cutting-edge technology for an unmatched customer experience.

Financial Plan

Your financial plan should succinctly outline financial goals and projections, such as revenue targets and profit margins, providing a clear trajectory of your gas station’s financial future.

Example: EcoFuel Oasis targets $19 million in annual revenue with a 4%  EBITDA  margin by 2026. The strategy includes investments in eco-friendly fuel technologies and a robust digital marketing campaign, aiming for rapid market penetration and high customer retention, setting the stage for profitability and regional expansion within three years.

For a Gas Station, the Business Overview section can be effectively organized into 2 main slides:

Facility & Location

Briefly describe the gas station’s physical setup, focusing on its functionality, ease of access, and the overall environment that caters to customers’ needs.

Mention the station’s location, emphasizing its accessibility and the convenience it offers to customers, such as proximity to major roads or highways and ample parking space. Explain why this location is beneficial in attracting your target customer base, such as travelers, local commuters, or commercial vehicles.

Operations & Prices

Detail the range of services and products offered, from various fuel types (like regular, mid-grade, premium gasoline, and diesel) to convenience store items and additional services (such as car washes, air pumps, and auto maintenance).

Outline your pricing strategy for fuel and in-store products, ensuring it is competitive and reflects the quality and convenience of your offerings. Highlight any special promotions, loyalty programs, or discount schemes that provide added value to your customers, encouraging repeat visits and customer loyalty.

Industry Size & Growth

In the Market Overview of your gas station business plan, begin by evaluating the size of the fuel retail industry and its growth prospects. This analysis is essential for grasminating the market’s magnitude and spotting opportunities for expansion.

Key Market Trends

Continue by addressing recent market trends , such as the growing consumer preference for convenience services, the shift towards alternative fuels and electric vehicle (EV) charging stations, and the integration of advanced technologies for payment and service. For instance, spotlight the demand for multi-service stations that offer not just fuel, but also convenience store products, car washes, and EV charging points, in line with the increasing focus on sustainability and convenience.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your gas station in the market and its key competitors; it’s also a fundamental component of your business plan.

This analysis helps in identifying your gas station’s unique selling points, essential for differentiating your business in a competitive market.

In addition, competitive analysis is integral to laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Competitors in the Gas Station Industry

The first step in a competitive analysis is to recognize who your competitors are. Start by identifying other gas stations in your vicinity. If your gas station also includes a convenience store or special services like car washes, your direct competitors will include nearby stations with similar offerings as well as larger service stations that are part of national chains.

It’s important not to ignore indirect competitors, such as local convenience stores without gas pumps or quick-service restaurants, as they can also satisfy some of the needs your gas station meets.

Utilize tools like Google Maps to understand the spatial distribution of competitors. Platforms such as Yelp and Google Reviews can offer insights into the  strengths and weaknesses  of these competitors based on customer feedback. For instance, if multiple reviews praise the cleanliness and efficiency of “Quick Fuel Station,” these are significant competitive strengths.

Gas Station Competitors’ Strategies

When analyzing your competitors, consider the following factors:

• Fuel and Service Offerings:  Look at the variety of services offered. If “Eco Station” nearby is attracting customers with alternative fuels like electric charging stations or biodiesel, it could indicate a shift in consumer preferences towards sustainability.
• Pricing Strategy :  Assess how your pricing compares to others. Is your gas priced competitively with “Budget Fuel” down the road, or does it align with the premium services offered by “Full-Service Auto Care”?
• Marketing Efforts:  Examine how competitors market their stations. Do they have a significant online presence, or do they focus on loyalty programs and in-store promotions?
• Customer Experience:  Consider the overall customer experience. For example, “Family Stop N’ Go” might be popular for its family-friendly facilities and excellent customer service.
• Operational Efficiency:  Look at whether competitors are employing technology or innovative processes to improve service efficiency, like “Express Lane Station” with its app-based payment and service scheduling.

What’s Your Gas Station’s Value Proposition?

Reflect on what sets your gas station apart. Perhaps you offer the fastest service in town, or maybe your station is known for its extensive range of convenience store products.

Identify potential market opportunities through customer feedback and emerging industry trends. For example, the increasing demand for electric vehicle charging stations could be a lucrative avenue if your competitors haven’t yet capitalized on this trend.

Location also plays a crucial role: A gas station on a busy highway might focus on quick refueling and easy access, while a station in a community area could benefit from offering local products and a more personalized service.

First, conduct a SWOT analysis for the gas station , identifying Strengths (such as strategic location and diverse service offerings), Weaknesses (like high operational costs or stiff competition), Opportunities (for instance, the expanding market for alternative fuels and EV charging), and Threats (such as fluctuations in fuel prices or economic downturns that may reduce consumer travel).

Marketing Plan

Next, formulate a marketing plan that delineates strategies to attract and retain customers through targeted advertising, promotional offers, a compelling social media presence, and community engagement activities.

Marketing Channels

Utilize various marketing channels to promote your gas station and convenience store, amplifying brand visibility and engagement.

Digital Marketing

Leverage online platforms:

• Social Media:  Utilize platforms like Facebook, Twitter, and Instagram to share promotions, fuel discounts, and convenience store offerings. Engage with customers by responding to comments and inquiries promptly.
• Website and SEO:  An informative website optimized for local search engine optimization (SEO) is essential. It should provide information about fuel prices, convenience store offerings, and location details. An integrated online ordering system for convenience store items and fuel purchases can also enhance customer convenience.
• Email Marketing:  Build an email subscriber list by offering discounts or exclusive deals. Send newsletters featuring fuel price updates, new convenience store arrivals, and promotions.

Local Advertising

Connect with the local community:

• Local Advertisements:  Utilize flyers, posters, and local newspaper ads to reach nearby residents. Highlight promotions, events, and unique offerings.
• Community Engagement:  Participate in local events, sponsor community initiatives, or host charity drives to strengthen ties with the neighborhood.
• Partnerships:  Collaborate with nearby businesses, such as car washes or auto repair shops, for cross-promotional activities or joint discounts.

Promotional Activities

Engage customers with enticing offers:

• Special Promotions:  Launch seasonal deals such as ‘Summer Car Care Packages’ or ‘Winter Fuel Discounts.’ Offer first-time customers a special discount on fuel or convenience store purchases.
• Loyalty Programs:  Implementing a loyalty program that rewards frequent customers with points or discounts encourages repeat business and fosters a sense of appreciation among patrons.
• Referral Incentives : Reward customers who refer new patrons with discounts or freebies, encouraging word-of-mouth marketing.

Sales Channels

Optimize  sales channels  to enhance revenue streams and customer satisfaction.

In-Store Upselling

Maximize sales during customer visits:

• Upselling Techniques:  Train staff to suggest complementary purchases, such as snacks or beverages, during fuel transactions. Promote higher-tier fuel options or additional car services.
• Merchandising Displays:  Strategically position high-margin items or impulse buys near the checkout counter to encourage additional purchases.
• Bundle Deals:  Offer bundled deals like ‘Fuel and Snack Combos’ or ‘Car Wash Add-ons’ to incentivize larger purchases.

Online Sales and Services

Integrate digital tools for streamlined sales:

• Online Ordering:  Implement online ordering for convenience store items, allowing customers to pre-order and pick up purchases swiftly.
• E-commerce Store:  Sell branded merchandise, car accessories, or specialty items through an online store linked to your website.
• Mobile Apps:  Developing a user-friendly mobile app for fuel payments, loyalty program tracking, and exclusive app-only offers provides added convenience and incentives for customers to engage with your gas station regularly.

Membership and Loyalty Programs

Foster repeat business and customer loyalty:

• Membership Benefits:  Create a membership program offering exclusive discounts on fuel or convenience store items for regular patrons.
• Loyalty Rewards:  A digital loyalty program that accumulates points for every purchase, redeemable for discounts or free items, and incentivizes continued patronage.

Strategy Timeline

Finally, establish a detailed timeline that pinpoints crucial milestones for the gas station’s launch, marketing initiatives, customer base expansion, and growth goals, ensuring the business progresses with definitive objectives and direction.

The Management section focuses on the gas station’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the gas station towards its financial and operational goals.

For your gas station business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your gas station’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your gas station business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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• Business Plan , SWOT

Privacy Overview

Gas Station Business Plan Template

Written by Dave Lavinsky

Gas Station Business Plan

You’ve come to the right place to create your Gas Station business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gas stations.

Below is a sample business plan for a gas station to help you create each section of your gas station business plan.

Executive Summary

Business overview.

Accelerate Station is a startup gas station located in Dallas, Texas. The company was founded by Bill Johnson, an experienced gas station manager who has gained valuable knowledge on how to run a gas station during the past ten years while working at GAS&GO MART. Now that Bill has experienced managing a gas station, he is ready to start his own company, Accelerate Station. Bill is confident that his business management skills, combined with his understanding of the gas station industry, will enable him to run a profitable gas station of his own. Bill is recruiting a team of gas station personnel to help manage the day-to-day complexities of running a gas station business – sales and marketing, supplier relations, financial management, and customer support.

Accelerate Station will provide gasoline, diesel, electric vehicle charging, automotive parts and accessories, and a small snack assortment. Accelerate Station will be the go-to gas station in a busy intersection located in the heart of the Dallas metropolitan area. The company will be the ultimate choice for convenience and customer service while offering the lowest prices in the area.

Product Offering

The following are the products and services that Accelerate Station will offer:

• Electric Vehicle Charging
• Air (for tires)
• Automotive Parts Assortment (lights, batteries, etc.)
• Automotive Accessories (license plate holders, air fresheners, etc.)
• Snacks & Beverages (vending machine access)

Customer Focus

Accelerate Station will target private and commercial vehicle drivers in Dallas. The company will target individuals that need to refuel as part of their commute to work and commercial drivers fueling up for a long trip. No matter the customer, Accelerate Station will deliver fast and courteous service and the lowest prices in the area.

Management Team

Accelerate Station will be owned and operated by Bill Johnson. Bill is a recent graduate of Texas University with a degree in business administration. He also has over ten years of experience working as a gas station manager for another local company. Bill will be the chief executive officer for the gas station. He will oversee the staff’s activities and day-to-day operations.

Bill has recruited a fellow business school graduate, Stephen Smith, to be the company’s chief operating officer and help oversee the gas station’s business operations. Stephen will handle supplier relationships, logistics, and budgeting for the business.

Bill and Stephen have hired a marketing professional, Mary Miller, to become a member of the Accelerate Station management team. Mary is a graduate of the University of Maine with a bachelor’s degree in marketing. Bill and Stephen rely on Mary’s expertise to execute the company’s marketing plan and advertising strategies.

Success Factors

Accelerate Station will be able to achieve success by offering the following competitive advantages:

• High-traffic location that is visible and accessible to passersby from multiple major streets and highways.
• Accelerate Station uses the latest technology to make it easy and convenient for customers to gas up quickly. Customers can pre-pay using the company’s app, at the pump, or in person at the central kiosk. Providing multiple payment options gives more customers an opportunity to use their preferred method of payment easily.
• The company’s leadership team has built a network of supplier relationships that will allow Accelerate Station to purchase gasoline for lower prices than their competitors. Accelerate will then be able to pass this cost-savings on to customers.

Financial Highlights

Accelerate Station is seeking $880,000 in debt financing to launch its gas station business. The funding will be dedicated towards securing the location and purchasing gas station equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Gas station build-out: $480,000
• Gas station equipment, supplies, and materials: $220,000
• Three months of overhead expenses (payroll, utilities): $160,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Accelerate Station.

Company Overview

Who is accelerate station.

Accelerate Station is a newly established gas station company in Dallas, Texas. Accelerate will be the first choice for drivers in Dallas for its convenient location, top-notch customer service, and low prices on gasoline, diesel, and electric vehicle charging. The company will serve drivers of private and commercial vehicles of all types and sizes.

Accelerate Station will be able to guarantee the lowest prices in the area thanks to its leadership team members’ existing supplier network connections. The company offers customers the option to pay using a convenient app, at the pump, or through the central kiosk. Customers can also purchase automotive parts and accessories, and grab a quick snack for the road at the station’s convenient vending machines.

Accelerate Station History

Accelerate Station is owned and operated by Bill Johnson, an experienced gas station manager who has gained valuable knowledge during his ten year tenure working at another local gas station. In addition to his hands-on experience, Bill has recently graduated from Texas University with a degree in business administration. Now that Bill has gained the experience and know-how he needs to manage a gas station, he is ready to start one of his own. Bill has begun recruiting a team of gas station personnel to help manage the day-to-day complexities of running a gas station business – sales and marketing, supplier relations, financial management,  and customer support.

Since incorporation, Accelerate Station has achieved the following milestones:

• Registered Accelerate Station, LLC to transact business in the state of Texas
• Has begun negotiations to purchase the property and reached out to potential builders to construct the station
• Reached out to numerous contacts to include gasoline and diesel suppliers and electric vehicle charging station providers to begin obtaining supplier contracts
• Began recruiting a staff of gas station attendants to work at Accelerate Station

Accelerate Station Services

• Automotive Accessories (license plate holders, air freshener, etc.)

Industry Analysis

The gas station industry in the United States is valued at an estimated $138B with over 13,800 businesses in operation and more than 162,000 employees nationwide. Included in the gas station industry are businesses that sell automotive fuels such as gas and diesel, automotive parts and services (such as car washes), and other non-automotive goods and services. Many gas stations also co-locate with a convenience store to drive more traffic to their business. These gas stations are part of the larger industry of “gas stations with convenience stores”, which is valued at $649B in the U.S. with over 122,000 operating businesses and 1.0M employees across the country. In addition to gasoline and automotive services, these businesses also sell groceries and other convenience goods.

Gas station market demand is dependent on the volume of drivers on the road (both personal and commercial). Profitability typically depends on industry operators’ ability to secure high traffic locations and purchase their gas for the lowest prices possible.

A growing challenge for gas station industry operators is the rise in electric vehicles. To remain competitive, many industry operators have begun offering electric vehicle charging options in addition to traditional gasoline.

Customer Analysis

Demographic profile of target market.

Accelerate Station will target private and commercial vehicle drivers in Dallas. The company will target individuals that need to refuel as part of their commute to work and commercial drivers fueling up for a long trip. Accelerate will be able to accommodate vehicles of all types and sizes including diesel, hybrid, and electric vehicles. No matter the customer, Accelerate Station will deliver fast and courteous service and the lowest prices in the area.

The precise demographics for Dallas, Texas are:

Customer Segmentation

Accelerate will primarily target the following customer profiles:

• Drivers of private vehicles
• Drivers of commercial vehicles
• Drivers of gasoline vehicles
• Drivers of diesel vehicles
• Drivers of electric vehicles

Competitive Analysis

Direct and indirect competitors.

Accelerate Station will face competition from other companies with similar business profiles. A description of each competitor company is below.

GAS&GO MART

GAS&GO MART is one of the largest and oldest commercial gas stations based in Dallas, Texas. Established in 1955, the company currently operates twenty stations throughout the Dallas-Fort Worth metropolitan area. GAS&GO MART sells gasoline and diesel, automotive parts, and snacks. GAS&GO MART aims to deliver quick service for customers on the go. The company uses a stringent inspection process to ensure all of its products are the best quality. GAS&GO MART’s team of experienced gas station attendants are available to assist customers as needed.

Speedy Gas Station

Speedy Gas Station is a small gas station catering to local drivers in Dallas, Texas. Speedy Gas Station operates one location in a busy retail district. The company provides gasoline, diesel, and a self-service car wash. Speedy Gas Station is family owned and operated by former race car drivers who know the importance of fast service. The gas station attendants are able to help customers check their oil, tires, and other small automotive issues. The company prides itself on providing the fastest service and quality products.

Express Gas Station

Express Gas Station is a trusted Dallas, Texas-based gas station that provides superior gasoline to drivers in Dallas. The company offers a spacious layout that can accommodate the largest of commercial vehicles and is equipped with an electric vehicle charging station. Express Gas Station operates a single location near the outskirts of Dallas and is in the process of opening two additional locations within the city.

Competitive Advantage

Accelerate Station will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Accelerate Station will offer the unique value proposition to its clientele:

• Customers can pre-pay using the company’s app, at the pump, or in person at the central kiosk. Providing multiple payment options gives more customers an opportunity to use their preferred method of payment easily.

Promotions Strategy

The promotions strategy for Accelerate Station is as follows:

Social Media Marketing

The company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. She will ensure Accelerate maintains an active social media presence with regular updates and promotional content to incentivize customers to use the company’s services.

Professional Associations and Networking

Accelerate Station will become a member of professional associations such as the American Gas Station Association, Dallas Gas Station Managers Society, and the Texas Diesel Association. The leadership team will focus their networking efforts on expanding the company’s supplier network.

Print Advertising

Accelerate Station will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also send direct mailers to local residents and businesses that are likely to frequent the gas station.

Website/SEO Marketing

Accelerate Station will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list the products and services Accelerate is able to provide. The website will also list information on discounts and promotional giveaways.

The marketing director will also manage the company’s website presence with SEO marketing tactics so that when someone types in a search engine “Dallas gas station ” or “gas station near me”, Accelerate Station will be listed at the top of the search results.

The pricing of Accelerate Station will be moderate and lower than its competitors so customers feel they receive value when purchasing the company’s products and services. Accelerate will also offer discounts to regular customers.

Operations Plan

The following will be the operations plan for Accelerate Station.

Operation Functions:

• Bill Johnson will be the CEO of the company. He will oversee the gas station staff and day-to-day operations. Bill has spent the past year recruiting the following staff:
• Stephen Smith – Chief Operating Officer who will manage the budgeting, supplier relationships, and logistics.
• Jennifer Willams – Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
• Mary Miller – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and print advertising campaigns.
• Micheal Jones – Quality Control Manager who will oversee all inspections of products, equipment, and processes.

Milestones:

Accelerate Station will have the following milestones complete in the next six months.

12/1/2022 – Finalize contract to purchase property

12/15/2022 – Finalize employment contracts for the Accelerate Station management team

1/1/2023 – Begin build-out of the gas station and purchase equipment, materials, and supplies

1/15/2023 – Begin networking at industry events and implement the marketing plan

2/15/2023 – Finalize contracts with suppliers

3/15/2023 – Accelerate Station officially opens for business

Bill has recruited a fellow business school graduate, Stephen Smith, to be the company’s chief operating officer and help oversee gas station’s business operations. Stephen will handle supplier relationships, logistics, and budgeting for the business.

Financial Plan

Key revenue & costs.

The revenue drivers for Accelerate Station are the fees charged to customers in exchange for the company’s products and services. When it comes to pricing, the station will monitor supply costs, average prices charged by competitors, and product availability in the market to ensure its prices will generate a healthy profit margin.

The cost drivers will be the overhead costs required in order to staff a gas station. The expenses will be the product itself, payroll cost, utilities, equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average sales per month: 2,000
• Average fees per month: $15,000
• Overhead costs per year: $640,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Gas Station Business Plan FAQs

What is a gas station business plan.

A gas station business plan is a plan to start and/or grow your gas station business. Among other things, a fuel station business plan outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Gas Station business plan using our Gas Station Business Plan Template here .

What are the Main Types of Gas Stations?

There are a number of different kinds of gas stations, some examples include: Franchise Gas Station, Full Service Gas Station, or Quick Service Gas Station.

How Do You Get Funding for Your Gas Station?

After you complete your filling station business plan, you can start to seek financing.

Gas Stations are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Gas Station Business?

Starting a Gas Station business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Gas Station Business Plan - The first step in starting a business is to create a detailed fuel station business plan pdf or doc that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your Gas Station business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your Gas Station business is in compliance with local laws.

3. Register Your Gas Station Business -Once you have chosen a legal structure, the next step is to register your Gas Station business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your Gas Station business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees -There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Gas Station Equipment & Supplies - In order to start your Gas Station business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your Gas Station business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful Gas Station business: How to Start a Gas Station

Starting A Petrol Station Business Plan (PDF)

Starting a petrol station business is a highly lucrative venture, given its essential role in the daily lives of millions. A petrol station also known as a gas station, filling station, or a service station is a facility that sell fuel and engine lubricants to motor vehicles. Fuel dispensers are used to pump fuel directly into the tanks of the motor vehicles. In the ever-growing automotive world, the demand for fuel remains consistently high, making petrol stations a cornerstone in both urban and rural landscapes. This business not only caters to the basic needs of vehicle owners but also serves as a critical component in the supply chain of goods and services. The profitability of a petrol station is underscored by its ability to maintain robust margins, stemming from the high volume of sales and the diverse range of services and products it can offer.

The appeal of owning a petrol station business lies in its resilience to economic fluctuations. While other industries may falter during economic downturns, the need for fuel remains relatively constant, providing a stable source of income for station owners. Moreover, with the integration of additional services such as convenience stores, car washes, and maintenance services, petrol stations have evolved into multi-faceted establishments, further enhancing their profitability. This diversification not only boosts revenue but also attracts a broader customer base, increasing the station’s visibility and market presence. This article will outline how start start a petrol station business and the petrol station business plan – PDF, Word & Excel.

Market Research

When starting a petrol station business, market research is a critical step that cannot be overlooked. It begins with a detailed demographic analysis to understand the population in your target area, focusing on factors such as income levels, vehicle ownership, and commuting patterns, which are crucial in estimating the potential customer base and their service needs. Equally important is location scouting, where the success of your petrol station largely depends on choosing a site with high traffic volumes, easy accessibility, and little competition, ideally near highways, commercial hubs, or residential areas. Additionally, a thorough competition analysis is vital, requiring you to identify and study existing petrol stations in the vicinity to understand their offerings, pricing, customer volume, and how you can differentiate your station.

The market research should also include trend analysis and an understanding of the regulatory landscape. Keeping abreast of the latest trends in the fuel industry, such as the rise of electric vehicles, fluctuations in fuel prices, and environmental regulations, is essential for future-proofing your business. At the same time, being well-versed in the legal requirements, including environmental regulations, safety standards, and local zoning laws, is crucial for smooth operation. Customer preferences and expectations must also be at the forefront of your research. Conducting surveys to understand what potential customers expect from your petrol station, whether it be additional services like car washes, convenience stores, or food options, is key to catering to their needs effectively.

The financial viability of your petrol station business is a cornerstone of your market research. This involves analyzing the initial investment, ongoing operational costs, and potential revenue streams. Such a financial assessment not only aids in creating a realistic business plan but also determines the feasibility and potential profitability of your petrol station. Comprehensive market research not only aids in making informed decisions but also sets the foundation for the successful establishment and operation of your petrol station, ensuring it’s not just about selling fuel but about fulfilling the evolving needs of your customers in a competitive market.

Location for Petrol Station Business

The choice of location is most important when setting up your petrol station business. You must choose a location close or next to strategic and busy road networks. This can refer to major highways or major streets. Still on this, it might seem best to choose a location in urban settings. There are some possible issues with that e.g. high land or leasing costs and proximity to competitors. Try also looking into peri-urban and even rural areas. You can still get good business there and chances are high that competition will be limited.

You want a spot that generally has a smooth and level terrain. If you are starting from scratch and the terrain is rough and uneven, it might cost you more to work on it. Ensure that your petrol station allows easy access and exit for all types of vehicles. Your petrol station must be clearly visible from all angles and from a considerable distance away. Then of course be it you settle for urban, peri-urban, or rural, try to set up your petrol station not too close to other competitors. Do not forget that there are environmental implications in setting up or operating a petrol station. That is why it is wise to engage the local authorities for guidance and ratification. The cost of acquiring or leasing the land & premises should be included in the filling station business plan.

The premises of your petrol station play a pivotal role in shaping the overall customer experience and operational efficiency. A well-designed and maintained physical space not only attracts customers but also ensures their safety and convenience. Your petrol station’s layout should provide ample space for fueling lanes, parking, and easy traffic flow. Clearly marked entrances and exits, along with well-lit areas, enhance safety during both day and night. Adequate landscaping and aesthetics can also contribute to a positive image, drawing in more customers and fostering a sense of trust and reliability. The primary structure, which typically houses the convenience store and administrative offices, should be strategically located and well-designed to maximize visibility and accessibility. It’s essential to create an inviting and functional interior space, ensuring that customers can easily browse your store’s offerings and access essential services like restrooms and ATMs.

Equipment is the backbone of any petrol station operation, and its proper functioning is essential for delivering reliable services to your customers. First and foremost, fuel dispensers are the heart of your business, and they must be well-maintained and calibrated to dispense fuel accurately and efficiently. Regular inspections and servicing of these machines are crucial to prevent fuel wastage and ensure customer satisfaction. Underground storage tanks are another critical piece of equipment that requires diligent maintenance. Regular leak detection tests and compliance with environmental regulations are imperative to avoid costly environmental contamination issues and potential fines. Ensuring the structural integrity of these tanks is vital for the safety of your premises and the community.

A petrol station canopy is a crucial component of any fueling station infrastructure. It serves as a protective cover over the fuel dispensers, providing shelter to customers and vehicles during refueling, regardless of weather conditions. The canopy also plays a significant role in branding, as it often displays the petrol station’s name and logo, making it easily identifiable to passing motorists. Beyond aesthetics and branding, the canopy offers practical benefits by shielding customers from rain, sun, and other environmental elements, enhancing their overall experience and safety at the station. Other required equipment include fill pipes, fire extinguishers, back-up generator, air compressor, surveillance cameras, branded uniforms, protective clothing, safe, office equipment and supplies, and signage. In addition to fuel-related equipment, convenience store equipment, such as refrigeration units, cash registers, and security systems are required. Other equipment needs will be informed by additional services you choose to offer. The costs of purchasing the equipment should be included in the gas station business plan.

Products & Services

The core business of a petrol station is fuel retail. The commonly sold fuels are petrol/gasoline and diesel. There are 3 types of petrol station services that you can offer as follows:

Full Service

Let us suppose you get to a petrol station and an attendant comes to serve you. They ask how much fuel you want and they pump it in for you. They also proceed to clean your windscreen (also known as the windshield). They go on to offer to do oil and water checks in your engine. They then wrap it up by checking the pressure of your tyres. As a customer, you do not get to do anything at all; the attendant does it for you. This is what a full service is all about.

Partial Service

This one is quite common in some countries. It entails the attendant only pumping in the fuel for you. That is their sole responsibility. Cleaning the windshield you would do yourself, that is if the equipment is even there. Oil, water, and pressure checks are all your responsibility.

Self-Service Petrol Station

Here the customers does everything themselves, including the pumping. This is also common in some countries and almost non-existent in some countries. There is an interesting variation to this self-service approach. This is whereby there are no attendants at the petrol station at all. That functions using sophisticated software and specialized pumps – the petrol station can be totally unmanned.

Additional Products & Services

It is strategic to not just sell fuel or gas alone. One of the keys to success in the petrol station business is having several revenue streams. Look into offering additional but related services to lure more customers. You can have a convenience store at your petrol station – this is like a mini-grocery shop which sells basic goods and snacks. Other possibilities are setting up a car wash, selling vehicles accessories, selling lubricants, selling LP gas, selling kerosene (i.e. paraffin), or offering tyre repairs (plus sales) services. You can even do actual vehicle repairs, diagnostics, wheel alignments, and the like. This will significantly endow your petrol station business with a superior value proposition. All the products and services that you offer should be included in your fuel station business plan.

Branding is a critical aspect of establishing a strong and recognizable presence in the highly competitive petrol station industry. Your petrol station’s brand identity encompasses more than just a logo; it encompasses the overall perception and image your station conveys to customers. Effective branding not only fosters customer loyalty but also attracts new patrons to your station.

Your brand should reflect the values, mission, and commitment of your petrol station business. It should convey trustworthiness, reliability, and a commitment to customer satisfaction. Elements such as signage, canopy design, color schemes, and even the cleanliness and appearance of your premises all contribute to your brand image. Consistency in branding across all touchpoints, including advertising, social media, and physical locations, reinforces your station’s identity and helps build a loyal customer base. Remember that a well-defined and appealing brand can set you apart from competitors and create a lasting impression in the minds of consumers, ultimately driving the success and growth of your petrol station business.

Staff & Management

A filling station business does not need that many people. It is commonplace to get to a petrol station and find a few personnel. The number of pumps you will have and how busy the petrol station generally is can call for more hands on deck. Otherwise the most basic line-up of staff that suffices for a petrol station is fuel attendants, an administrator, and operations manager (also known as site manager). The additional services you choose to offer will also determine your staffing needs. The gas station business plan should include the salaries of all your staff.

Budgeting and Financial Planning

Starting a petrol station business is a significant undertaking, and success in this venture hinges on meticulous budgeting and financial planning. To begin, you’ll need to allocate funds for your initial investment. This includes selecting a prime location, covering land and construction costs, obtaining the necessary licenses and permits, and ensuring environmental compliance. These initial steps are pivotal in establishing a strong foundation for your petrol station.

Equally crucial is budgeting for equipment and inventory. This entails factoring in the cost of fuel pumps, storage tanks, and the initial fuel inventory. Additionally, you should consider stocking your convenience store with an array of products to attract customers. Operating expenses such as employee salaries, utilities, maintenance, and marketing efforts must also be budgeted to ensure the smooth daily operation of your petrol station.

Financial projections and contingency planning play essential roles as well. Creating a detailed financial forecast that considers various factors affecting the petrol station industry, such as fuel price fluctuations and seasonal demand, will help you chart a successful course. Including a contingency fund in your budget is essential to handle unforeseen expenses and maintain your business’s stability. Exploring financing options and establishing robust financial management systems will further contribute to the financial health and long-term sustainability of your petrol station business.

Understanding the spectrum of potential customers is essential in the petrol station business, where diverse groups have distinct needs and preferences. One primary group is commuters/individuals with cars, who make up a significant portion of the customer base. These individuals prioritize convenience, efficiency, and reliability, often choosing petrol stations that are easily accessible and offer quick service. Another important segment includes commercial vehicles and fleets, such as trucks, buses, and company vehicles, which require regular refueling. These customers often seek contractual fuel supply agreements, and offering bulk pricing or loyalty programs can be particularly attractive to them. Additionally, local residents in the vicinity of your petrol station can become regular patrons, especially if additional services like a convenience store, car wash, or café are available.

Travelers and long-distance drivers represent another key customer group, especially for petrol stations located near highways or popular routes. These customers often look for more comprehensive services, including rest areas, food options, and clean restrooms, along with fuel. On the environmental front, there’s a growing segment of environmentally conscious consumers who prefer eco-friendly options. Catering to this demographic might involve offering alternative fuels or electric vehicle charging stations, aligning with the increasing awareness and demand for environmentally responsible choices.

The potential customer base also includes emergency and service vehicles, such as ambulances, fire trucks, and police cars, depending on the location of the petrol station. Serving these critical services can enhance the station’s reputation within the community. By tailoring services and facilities to meet the specific needs of these diverse groups, a petrol station can not only attract but also retain a broad and loyal customer base.

Keys To Profitability

Achieving profitability in your petrol station business hinges on several critical factors. First and foremost, efficient operations play a pivotal role. Streamlining your processes, ensuring well-maintained fuel dispensers, and implementing robust inventory management systems are essential steps. Well-trained staff who provide excellent customer service can foster customer satisfaction and loyalty, which in turn contributes to profitability.

Another key element is pricing strategy. Developing a competitive pricing strategy that accounts for location, competition, and cost structures is paramount. Dynamic pricing strategies can also be advantageous to adjust fuel prices based on market conditions. Additionally, investing in marketing and promotional efforts, such as digital advertising and loyalty programs, can attract new customers and keep existing ones engaged.

Managing your convenience store for profitability is equally important. Optimizing product selection and layout to encourage impulse purchases, offering high-margin items, and controlling operational costs are vital steps. To maintain profitability, focus on cost control by monitoring expenses like utilities and staff wages. Prioritizing safety measures and staying compliant with environmental and regulatory standards can prevent costly liabilities. Building customer loyalty through excellent service and rewards programs will also contribute to long-term success. Financial monitoring is crucial to track your performance and adjust strategies based on data and market trends.

Pre-Written Petrol Station Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the petrol station business, we encourage you to purchase our well-researched and comprehensive filling station business plan. We introduced the business plans after discovering that many were venturing into the gas station business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global gas station business plan will make it easier for you to launch and run your petrol pump station business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a fuel station business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the petrol station business.

Uses of the Petrol Station Business Plan (PDF, Word And Excel)

The fuel station business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your filling station business
• As a petrol station business proposal
• Assessing profitability of the fuel station business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Filling Station Business Plan (PDF, Word And Excel)

The business plan for fuel service station includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the gas station business fail, so that you can avoid their mistakes
• Ways to raise capital to start your fuel station business

The fuel station business plan package consists of 4 files

• Petrol Station Business Plan – PDF file (Comprehensive Version – 78 Pages)
• Petrol Station Business Plan – Editable Word File (Comprehensive Version – 78 Pages)
• Petrol Station Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 43 pages)
• Petrol Station Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, amount of fuel sold etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Petrol Station Business Plan (PDF)

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Get the Petrol Station Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your petrol station business! Check out our collection of business plans  , and more business ideas .

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Gas Station Business Plan

Used 4,933 times

Take the first step towards success in the fuel industry with our professionally crafted Gas Station Business Plan template.

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Prepared for:

​ [Owner.FirstName] ​

​ [Owner.LastName] ​

Prepared by:

​ [Investor.FirstName] [Investor.LastName] ​

Executive Summary

Business overview.

​ [Owner.Company] is a gas station located in [Owner.City] , [Owner.State] . (Describe what the business offers and provide 1-2 sentences about what the business stands for and prioritizes.)

Products Served

​ [Owner.Company] products and services are categorized as follows:

(Additional products or services)

Customer Focus

​ [Owner.Company] will serve the residents of [Owner.State] and the immediate surrounding area, as well as those who live or work in (additional location). (Explanation of the population in these areas and why it’s a good target audience.)

Management Team

​ [Owner.Company] is led by [Owner.FirstName] [Owner.LastName] , who has been in the gas station business for (number) years. (1-2 sentences about owner/founder's background.)

To capture a share of commuter traffic passing through [Owner.City] , [Owner.State] .

(Objective)

Success Factors

​ [Owner.Company] is uniquely qualified to succeed for the following reasons:

High-quality products priced competitively

(Your business’ mission statement.)

Financial Summary

​ [Owner.Company] is seeking total funding of $(amount) of debt capital to launch its gas stations. The capital will be used for (expenses) . Specifically, these funds will be used as follows:

Store design and build: $150K

(Purpose): $(amount)

Projections for the next five years are as follows:

Company Summary

(Short paragraph about what the business offers and stands for, similar to the Business Overview in the Executive Summary.) [Owner.Company] is wholly owned by [Owner.FirstName] [Owner.LastName] .

​ [Owner.Company] History

(Paragraph about the history of the company.)

Startup Summary

​ [Investor.FirstName] [Investor.LastName] will invest $(amount) in [Owner.Company] . [Owner.Company] aims to secure $(amount) to finance the remaining startup costs.

The following chart shows projected startup costs for [Owner.Company] .

Products and Services

​ [Owner.Company] is a fully registered and licensed gas station in the U.S. that’s positioned in the industry to maximize profits. In addition to retailing diesel and gasoline, we will also sell products and services.

Auto services

(Product or service)

Industry Analysis

The Gas Station industry has experienced (describe what’s occurred in the industry over the past five years). (Describe how business is generated and how consumer spending has changed.)

(Additional industry analysis information, such as driving rates, oil prices, and in-store product sales.)

Market Analysis

​ [Owner.Company] will primarily serve residents of [Owner.State] and the immediate surrounding area in a 10-mile radius. We will also serve tourists traveling in vehicles. The area we serve is (description of population and why it’s a good target audience).

The demographics of [Owner.State] are:

Customer Segmentation

​ [Owner.Company] will primarily target the following customer segments:

Businesses with employees who drive to work.

(Customer segment.)

Competitive Analysis

Direct and indirect competitors.

The following businesses are located within a 5-mile radius of [Owner.Company] and are either direct or indirect competition:

(Business name)

(Description of business)

Competitive Advantage

​ [Owner.Company] has several advantages over competitors:

Relationships: [Owner.Company] has lived in (location) for 30+ years and has established relationships with local influencers, publications, and residents.

(Competitive advantage)

Marketing Plan

The [owner.company] brand.

The unique value proposition of the [Owner.Company] brand is (1-3 sentences describing the business’ value proposition).

Pricing Strategy

​ [Owner.Company] will keep its gas and convenience store products priced competitively with other gas stations within a 30-mile radius. Coupons and discounts will be offered to repeat customers.

Sales Strategy

Customers that purchase more than $15 of gas at [Owner.Company] will be given a 10% coupon for in-store purchases during the first six months of the gas station’s operation.

Promotions Strategy

Loyalty program.

​ [Owner.Company] will create a loyalty program to reward regular customers and encourage them to return over and over.

(Marketing Strategy)

(Description of marketing strategy.)

Operations Plan

Functional roles.

​ [Owner.Company] will be open (hours of operation and explanation of why that schedule was chosen).

​ [Owner.Company] intends to employ (number) cashiers and (number) (role) during peak hours and (number) cashiers and (number) (role) during off-peak hours. [Owner.Company] anticipates having (number) customers weekly.

In order to execute the business model for [Owner.Company] , we need to perform several functions that are divided into two primary roles:

Administration

Bookkeeping

Cash register attendant

Gas pump assistance

(Write a short paragraph about the company's founder and why they are positioned for success.)

Hiring Plan

(Manager.FullName) will serve as the store manager. To launch [Owner.Company] , the following personnel will be hired:

The long-term goal of [Owner.Company] is to (primary long-term goal). The following steps will lead to that vision.

(Date): Finalize lease agreement.

(Date): Design and build the gas station.

(Date): (Milestone)

Financial Plan

Break-even analysis, projected profit and loss, projected cash flow, projected balance sheet, business ratios.

​ [Owner.FirstName] [Owner.LastName] ​

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Gas Station Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Oil & Gas Industry » Gas Station

Are you about starting a gas station with convenience store ? If YES, here is a complete sample gas station business plan template & (petrol filling station) feasibility report for starting a gas station .

Starting a gas station or filling station or petroleum station as it is typically called in some parts of the world is indeed one of the means of owning a business portfolio in the oil and gas industry. This is for sure one business that has made a lot of people millionaires or even billionaires.

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It is true that playing in the gas industry might require loads of funds, but in the long run it sure does pay. If you are looking to start a gas station business, the care has to be taken in deciding on the area you want to delve into. You will also be required to carry out various market researches.

Why is this important, you may ask? This is especially important because of the level of knowledge about the trade that you will be required to garner. Knowledge is indeed very important in the gas industry.

Yet another thing that you would have to take really seriously is the writing of a business plan. The business plan is one manuscript that has continued to be important. This is because it serves as a good blueprint on top which every business should be built.

On the other hand, not everyone knows how to write a business plan. This is because of the technicality which is involved in the activity. That said now here is a sample gas station business plan;

A Sample Gas Station Business Plan Template

1. industry overview.

A gas station which also called a petrol station, filling station, fueling station, or service station is a business facility which retails gasoline (petrol), diesel and lubricants for motor vehicles. Gas stations offer one of three types of service to their customers: full service, minimum service or self-service.

A full service gas station has attendants who operates the pumps, often wipes the windshield, and sometimes checks the vehicle’s oil level and tire pressure, then collects payment and perhaps a small tip and a minimum service gas station has attendants that operates the pumps.

This is often required due to laws in some cities that prohibit customers from operating the pumps themselves. While in self – service gas stations the customer performs all required service. Instructions informing the customer of filling procedures and cautions are clearly displayed on each pump.

Customers are expected to go to the store or go to a booth to give payment to an employee of the station and lastly we have the unmanned gas station that make use of card – lock (or pay-at-the-pump) system, these gas station are completely unmanned.

The Gas Stations industry over the years has experienced a modest amount of volatility. As a matter of fact, as more Americans acquire automobiles, the total vehicle miles increased and this gives room to increase in the demand of gasoline.

So also, as per capita disposable income continued to increase, some automobile owners would choose to go for premium fuel, which is priced higher than lower-octane fuel.

Just like other industry, the Gas Stations industry has also experienced its fair share of ups and downs over the last five years. As a result of strengthening domestic economy and improvement in employment over the early part of the last five years, the Gas Station Industry also experienced improvement in performance.

The Gas Station industry is indeed a very large industry and pretty much thriving in all the parts of the world. Statistics has it that in the united states of America alone, there are about 10,719 licensed Gas Station businesses responsible for employing about 120,226 employees and the industry rakes in a whopping sum of $106bn annually.

The major breakthrough in the gas station industry came as a result of the increase in automobile ownership which can be attributed to Henry Ford when he started to sell automobiles that the middle class could afford resulted. The gas industry therefore, experienced a great boom that has continued to affect nearly all economies of the world.

In the bid to stay afloat in the highly competitive gas station industry, owners of gas stations now go the extra mile to ensure that they make their facility welcoming and conducive for customers. Gas stations now have vulcanizing services, car wash, convenience stores, coffee bars, snack bars, and cigar lounge within their facility so as to leverage on the opportunities around them to generate more income.

Although the gas station industry can be said to be a competitive industry, but it does not in any way stop entrepreneurs who are creative and financially capable to still make headway in the industry. It is indeed a profitable industry especially when the business is well located.

No doubt busy highways and busy cities with growing population is highly suitable for gas stations. The catch is that if there are automobile users in any city, then the city would have need for a gas station.

2. Executive Summary

Sunny Star® Gas Station is a fully registered and licensed standard gas station that will be located along a busy highway in Miami – Florida, U.S. Our chains of gas stations that will be scattered all around major cities in the United States of America will adopt full service, minimum service and self-service as it suits the location

Our basic services and products offering to our highly esteemed customers as a standard gas station are retailing of gasoline (petrol), diesel and lubricants for motor vehicles. We will make sure that we give our consumers nothing short of the very best.

We will also run a convenience store, car wash, vulcanizing services, wheel balancing services, wheel alignment services and other related automobile repair services.

We are quite aware that in order to become the number one choice for automobile owners who ply the route where our gas stations will be located, we must continue to make our gas station welcoming, easy to operate and that is exactly what we will do.

We are open to the use of latest technology in the gas station industry. No doubt our excellent customer service and the range of additional complementary services we offer will position us to become one of the most preferred gas stations in Miami – Florida.

At Sunny Star® Gas Station, we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity.

We are in the industry to make a positive mark. We are quite optimistic that our values and quality of products and service offering will help us drive our gas station business to enviable heights and also help us attract the numbers of clients that will make the business highly profitable.

We are a company that will be dedicated to establishing and maintaining the best practices as it relates to the gas station industry. Sunny Star® Gas Stations will ensure that all our customers are given first class treatment whenever they visit our gas stations. Customer care is one of the tools that we plan to have in order to charm our clients and turn them to loyalists.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customer base may grow to. We will ensure that we get our customers involved when making some business decisions that will directly or indirectly affect them.

Sunny Star® Gas Stations is owned and managed by Mr. Craig McCarthy and family. The business will be financed by the Mr. Craig McCarthy family and they will be actively involved in the day to day operation of the Gas stations. Mr. Craig McCarthy has a B.Sc. in Business Administration and Management and he has well over 15 years of experience in the service industry.

3. Our Products and Services

Sunny Star® Gas Station is a fully registered and licensed standard gas station that is positioned in the gas station industry in the United States of America to maximize profits. Aside from the point that we will be retailing gasoline and diesel, we will also engage in other complimentary services that will help us maximize profits.

We have designed products and services that will not only help to meet the demands of the people, but also to put good money in our pockets. These are the products and services that will be made available to our customers;

• Automotive services (e.g. repairs, car washes and general parts)
• Non automotive fuel
• Retailing automotive fuels (e.g. diesel fuel and gasoline)
• Selling automotive-related goods
• Providing automotive-repair services
• Providing Wheel Alignment, Wheel Balancing and Vulcanizing Services
• Retailing of Groceries and soft drinks et al

4. Our Mission and Vision Statement

• Our Vision is to operate chains of gas stations in major cities in the United States of America.
• Our mission is to develop a highly successful and profitable chains of gas station business with state of the art facility and latest technology; a business that will not only meet the needs of her clients but also supersede their expectations.

Our Business Structure

Sunny Star® Gas Stations is set to become one of the leading gas station business in the whole of Florida and other cities where our chains of gas stations will be located hence the need for us to build a solid business foundation and business structure that will enable us achieve our aims and objectives.

Excellent customer service and efficiency are top priority for us which is why we will ensure that we look for applicants that match the picture of the business who want to build before hiring them. Although we will provide trainings in areas such as excellent customers services et al, but we will ensure that we shortlist applicants that are customer centric.

In essence, we want to build a team, a dedicated workforce that will work together to help the organization achieve its set targets. We will not only hire attendants that will help supervise our gas stations and attend to customers need when they patronize our services.

But we will also hire employees that will manage our convenience store, cash wash, coffee café, cigar lounge, snacks bar, vulcanizing services, wheel balancing, wheel alignment and other automobile repair and maintenance services. Sunny Star® Gas Stations will employ customer centric and skilled people to occupy the following position;

• Chief Executive Officer

Gas Station Manager

Accountant / Cashier

• Human Resource and Admin Manager
• Pump Attendant
• Convenience Store, Coffee Café, Snacks Bar, Cigar Lounge Manager

Vulcanizing Services, Wheel Balancing, Wheel Alignment and Automobile Repairs and Maintenance Manager

• Carwash Manager
• Security Guard

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of the gas station
• Map out strategy that will lead to efficiency amongst workers
• Responsible for training, evaluation and assessment of workers
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Ensures that the gas station meets the expected safety and health standard at all times.

Human Resources and Admin Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily office and factory activities.

Convenience Store, Coffee Café, Snacks Bar, and Cigar Lounge Manager

• Interact with customers; take orders for coffee and snacks.
• Responsible for preparing different flavor and style of coffee for customers
• Make lists of supplies in conjunction with the bar manager
• Ensure that each cup of coffee that leaves the kitchen is tailor made and meet the request of each customer
• Responsible for quality control
• Assess customers’ needs and preferences and make recommendations
• Make lists of supplies in conjunction with the management
• Prepare inventory or purchase requisitions as needed to replenish supplies.
• Ensure that the assigned bar area is fully equipped with tools and products needed for Mixing beverages and serving guests.
• Responsible for managing the cigar lounge
• Prepare inventory or purchase requisitions as needed to re – stock the lounge.
• Clear ashtrays regularly
• Ensure that the assigned lounge area is fully equipped with tools and products needed to by our clients
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Pump Attendants

• Mans the various gas pump machines (in fully services gas stations)
• Assists customers as required by them especially on how to operate our gas pump machines (in self – service gas stations)
• Provides change for customers
• Handle any other duty as assigned by the gas station manager
• Responsible for running our vulcanizing services, wheel balancing services, wheel alignment services and automobile repairs maintenance services
• Assists customers as required by them especially when it relates to choosing the right lubricants to use and the right time to service their automobiles
• Handles any other duty as assigned by the gas station manager

Car wash Manager

• Wash and thoroughly clean cars (exterior car washing, interior cleaning, and waxing services), trucks and bikes et al
• Handle and move objects, such as glasses, dish and bottles, using hands and arms.
• Cleans up after customers and clean work area.
• Clears ashtrays as and when required.
• Washes glassware and utensils after each use.
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the gas station manager.

Security Guards

• Ensures that the facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly

6. SWOT Analysis

Knowing the strength and weakness of any business is one of the right steps to take in business. No doubt starting a gas station is indeed capital intensive especially for aspiring entrepreneurs who may not have huge sum of money saved up in a bank.

We are aware that it will require loads of cash to set up a standard gas station in Miami – Florida which is why we decided to do all that is required to build a profitable business; we don’t intend to invest our hard earn money in a business that we know we are not truly cut out for.

One of the tools that is required to position us in building a successful gas station business is SWOT Analysis . We hired the services of Dr. Memphis Iverson, an HR and Business consultant who is based in Miami Florida to help us conduct SWOT analysis for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Sunny Star® Gas Stations, Miami – Florida;

Sunny Star® Gas Stations is centrally located along one of the busiest highways in Miami – Florida; our location is in fact one of our major strength. Aside from the basic service that we offer, we also offer complimentary services that most of our competitors are not offering.

So also the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon and our attendants are well groomed to handle various classes of customers; our excellent customer service culture will definitely count as a strong strength for the business.

Our perceived weakness could be the fact it is a new gas station business which is owned by an individual (a small family), and we may not have the financial capacity to sustain the kind of publicity that can give us leverage and start operating chains of gas stations in various cities in the United States as planned.

• Opportunities:

We are centrally located in one of the busiest highways in Miami – Florida and we are open to all the available opportunities that the city has to offer.

Our business concept also positioned us to attract people who like doing their shopping, washing and servicing their automobile in gas stations. Miami is one of the densely populated cities in Florida, and indeed populations translate to opportunities.

One of the major threats that confront businesses all over the world is economic downturn; when the economy is bad it affects consumers spending which in turn impacts businesses negatively. Another threat that we are likely going to face to confront us is the emergence of a new gas station within the same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

There is hardly anyone who doesn’t have a need for gas, this is why it is really vital that one keys into this industry. One of the trends in the gas station industry is that, in the bid to stay afloat in the highly competitive gas station industry, owners of gas stations now go the extra mile to ensure that they make their facility welcoming and conducive for customers.

Gas stations now have vulcanizing services, car wash, convenience stores, coffee bars, snack bars, and cigar lounge within their facility so as to leverage on the opportunities around them to generate more income.

Another trend is the adoption of the underground modular gas station model. The underground modular gas station is a construction model for gas stations that was developed and patented by U-Cont Oy Ltd which is based in Finland in 1993.

Subsequently the same system was used in Florida, USA. While the Above-ground modular gas stations were built in the 1980s in Eastern Europe and especially in Russia Federation, but they were not adopted in other parts of Europe because of the stations’ lack of safety in case of fire outbreak.

8. Our Target Market

Before choosing a location for our gas station business, we conducted our feasibility studies and market survey and we were able to identify the location that will benefit greatly from our products and service offerings which is why we deiced to settle for Miami – Florida.

Essentially those who will benefit from our service offering are automobile owners / drivers and they are of course busy corporate executives, business owners, households, students and travelers / visitors / tourist et al. They are the category of people that we intend marketing our gas station services to.

Our Competitive Advantage

From our recently concluded feasibility studies and market survey, we observed that there are several gas station businesses spread all over the city of Miami – Florida, as a matter of fact, there are about 3 standard gas stations close to same locations as ours. This goes to show that there is stiffer competition in the industry.

Before launching our gas station we have critically studied the market and we know that we have some form of competitive edge. Our competitive advantage is that we have a standard gas station facility that offers additional complementary services that will definitely help us attract and retain customers.

Another competitive advantage that we have is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon.

So also the wide varieties of other complimentary services and products that we offer and of course our excellent customer service culture will definitely count as a strong strength for the business. One thing is certain, we will ensure that in future, we open our gas stations in various cities in the United States of America and also sell our franchise. With that our brand will be well communicated and accepted nationally.

9. SALES AND MARKETING STRATEGY

Sources of Income

Sunny Star® Gas Station is established with the aim of maximizing profit in the gas station industry in the United States of America and we are going to go all the way to ensure that we do all it takes to generate enough incomes from both our basic product and services offerings and our complimentary services. Sunny Star® Gas Station will generate income by offering the following services and products;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility study and also some of the assumptions readily available on the field with reference to similar business in Miami – Florida. We know that we are well positioned and we will definitely attract clients that will not only patronize our gas station but will also patronize our complimentary services which will help increase our income.

Below is the sale projection for Sunny Star® Gas Station, it is based on the location of our gas station and the type of services and products that we will be offering;

• First Year-: $500,000
• Second Year-: $1,500,000
• Third Year-: $2,500,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any gas station offering same additional services like us within 4.5 miles radius from our gas station facility.

• Marketing Strategy and Sales Strategy

The marketing strategy for Sunny Star® Gas Station is going to be driven basically by making available standard and safe gasoline and diesel et al, excellent customer service and provision of complementary services. We will work hard to build a loyal customer base; customers that will always patronize us over and over again and as well help us use word of mouth publicity to get their friends and acquaintance to patronize us.

We want to drive sales via making available easy to use fuel pumping machines (for self – services) et al. We are quite aware of how satisfied customers drive business growth especially businesses like gas station which is why we will always ensure that our customer service and facility are top notch.

Over and above, our unique selling proposition is that we have various complementary service offerings such as convenience store, coffee café, snacks bar, cigar lounge, vulcanizing services, wheel balancing, wheel alignment, carwash and automobile repairs and maintenance services. We will also retail lubricants and other related products.

In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but ensure that they become loyal customer. Part of the marketing and sales strategies that we will adopt are;

• Introduce our gas station by sending introductory letters to residence, transport companies, merchants and other stakeholders both in Miami and in other cities in the State of Florida
• Open our gas station with a party so as to capture the attention of residence who are our first targets
• Advertise our gas station on national dailies, local TV stations and local radio station
• Promote our gas station online via our official website and all available social media platforms
• Continuously Improving the performance of our brands
• Hire the services of experts to make our brands the first choice for in Miami and other cities where we will open a gas station
• Delivering consistent customer experiences to all our clients; making our first impression count positively
• Make use of attractive handbills to create awareness and also to give direction to our gas station
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our Laundromat business.

11. Publicity and Advertising Strategy

Despite the fact that our gas station is a standard one with a wide range of other complimentary services and products that can favorably compete with other leading brands in the gas station industry, we will still go ahead to intensify publicity for all our products and brand. We are going to explore all available means to promote Sunny Star® Gas Station.

Sunny Star® Gas Station has a long term plan of opening our gas stations in various locations all around key cities in the United States of America which is why we will deliberately build our brand to be well accepted in Miami – Florida before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for selling our products and services but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Sunny Star® Gas Station;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our BillBoards on strategic locations in Miami – Florida and all around major cities in the United States of America
• Engage in road show from time to time in targeted communities
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products and services.
• Ensure that all our staff members wear our customized clothes, and all our official cars, fuel tankers and trucks are customized and well branded.

12. Our Pricing Strategy

It is the wish of all businesses to have a pricing system that will yield loads of profits for them; as such we are working on having very competitive pricing.

At Sunny Star® Gas Station, our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Miami – Florida.

Be that as it may, the management of Sunny Star® Gas Station have put plans in place to offer discounts for our complimentary services and products once in a while and also to reward our loyal customers especially when they refer clients to us.

The prices of our products (snacks, cup of coffee, cigar, detergents et al) and services (vulcanizing, wheel balancing, wheel alignment, car wash, and automobile repair and services) will be same as what is obtainable in any part of the United States of America.

• Payment Options

At Sunny Star® Gas Station, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. We will work really hard to make sure that all our clients are given payment methods that suit them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

When it comes to starting a gas station business, loads of factors influences the amount that will be required to successful launch the business.

Factors like the location you intend starting the business, the size of gas station business you want to start i.e. the number of complimentary services you want to add to the business, and of course the state of the economy as at when you intend start the business. This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in Miami – Florida – $750.
• Legal expenses for obtaining licenses (Health department license and business license) and permits (Fire department permit, Air and water pollution control permit, and Sign permit et al) – $4,500.
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• Cost for hiring Business Consultant – $2,000.
• Insurance (general liability, theft, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the gas station – $70,000.
• Cost for facility remodeling – $50,000.
• Other start-up expenses including stationery – $1000
• Phone and Utilities (gas, sewer, water and electric) deposits – ($3,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory – $250,000
• Storage hardware (bins, utensil rack, shelves, glasses case) – $2,720
• The cost for Washer hook-up fees (sewer connection) – $800
• Cost for serving area equipment for coffee café and snacks bar ( glasses, flatware) – $5,000
• Cost for fuel dispensing machines and equipment (automobile repair tools, vulcanizing tools, and wheel alignment tools- $250,000
• The cost for the purchase of furniture and gadgets (Printers, Telephone, TVs, Sound System, vacuum cleaner, tables and chairs et al) – $30,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $5,500
• Miscellaneous supplies (cleaning supplies, soap, invoices for wash-and-fold, bathroom supplies, etc.) – $10,000

We would need an estimate of $1 million to successfully launch our gas station business in Miami – Florida. Please note that the startup cost is higher than the average startup cost for a gas station business simply because we intend adding coffee café, snacks bar, cigar lounge, car wash, convenience store and other complimentary services.

Generating Funding / Startup Capital for Sunny Star® Gas Station

Sunny Star® Gas Station is a family business that is owned and financed by Mr. Craig McCarthy and family. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $750,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If any of these factors is missing from a business (company), then it won’t be too long before the business close shop.

Sunny Star® Gas Station will ensure that all the factors listed above are reinforced on a regular basis, we will continue to improvise with our products and services and also we will engage in continuous capacity building of our workforce. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more.

We will make sure that the right foundation, structures and processes are put in place to ensure that staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and construction of our gas station: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of fuel dispensing machines (pumps) and equipment (automobile repair tools, vulcanizing tools, and wheel alignment tools: Completed
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of fuel tankers and trucks: Completed.

Gas Station Business Plan Template

If you want to start a new gas station business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their gas stations.

Below are links to each section of a successful gas station business plan template:

Next Section: Executive Summary >

Gas Station Business Plan FAQs

What is the easiest way to complete my gas station business plan.

Growthink’s Ultimate Business Plan Template  allows you to quickly and easily complete your Gas Station Business Plan.

What Is a Gas Station Business Plan?

A gas station business plan is a plan to start and/or grow your gas station business. A filling station business plan provides details about your business concept, competition, target customers, presents your marketing plan and details your financial projections.

This is true for a full service gas station, filling station, convenience store gas station or a small gas station.

Why Do You Need a Business Plan for a Gas Station?

If you’re looking to start a gas station business, or grow your existing gas station business, you need a business plan. A business plan will illustrate your business goals and your strategy for reaching them. Your fuel station business plan should be updated as your company grows and changes.

What Are the Sources of Funding for Gas Station Businesses?

Gas Station businesses are usually funded through bank loans, personal savings and/or angel investors. To secure a bank loan, they will need to review your business plan and show them reasonable financials.

Angel investors are also common sources of funding.  These are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

GAS STATION BUSINESS PLAN OUTLINE

• Gas Station Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Gas Station Business Plan Summary

Start Your Gas Station Plan Here

Other Helpful Business Plan Articles & Templates

Gas Station Business Plan Template [Updated 2024]

Gas Station Business Plan

If you want to start a new gas station business or expand your current gas station, you need a business plan.

The following gas station business plan template gives you the key elements to include in a winning business plan for all types of gas stations including a petrol station, automotive services, filling stations and other gas stations.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Gas Station Business Plan Example

I. executive summary, business overview.

[Company name] is a gas station located in [Location]. We offer refined petroleum products and lubricants for retail and commercial channels, and bitumen used in asphalt. Also engaged in selling and marketing liquefied petroleum gas (LPG) and other petroleum products, we are committed to better, safer, cleaner, more efficient, more innovative and more accessible energy. by positive economic, social and environmental benefits. Our top priority is to support the operation of oil depots, storage, and transport services within the [Location] area.

Products Served

[Company Name]’s products and services are classified under the following categories:

• Engine and Transmission Oils
• Brake & Engine Fluids
• Liquified Petroleum Gas
• Snacks and Beverages

Customer Focus

[Company Name] will serve the residents of [company location] and the immediate surrounding areas as well as those who work in [company location]. The area we serve is populated mostly by the middle class; as a result, they tend to have vehicles and thus are key to our business.

Management Team

[Company Name] is led by [Founder’s Name] who has been in the gas station business for 20 years. He has worked extensively at major gas stations for the past 20 years. He began his career in [19xx] when he received a certification from [School] and began work at [major chain], where he worked for X years.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• The Company will fill a need for additional gas station options in the growing community we are entering.
• Our location is in a high-volume area with easy access from multiple residential and commercial district zones.
• The management team has a track record of success in the gas station business.

Financial Highlights

Capital Requirements and Use of Funds [Company Name] is seeking total funding of $260,000 of debt capital to launch its gas station. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses and working capital.

Specifically, these funds will be used as follows:

• Store design/build: $140,000
• Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] is cash-flow positive

II. Company Overview

Who is [company name].

[Company name] is engaged in selling and marketing gasoline and diesel products. We are committed to better, safer, cleaner, more efficient, more innovative and more accessible energy. We offer refined petroleum products and lubricants for retail and commercial channels.

We will also have a minimart that offers a selection of snacks, beverages and automotive products.

[Company Name]’s History

For [x] years, [Company Name] has been [City]’s leading companies for crude oil and gas production. It was in [year] when [Founder’s name] first established his first gas station in [Location]. He decided to open up a small gas station after seeing that there is no existing gas station within 5 miles from his location. It quickly gathered patrons until it expanded its operations. Today, [Company name] has [x] stations in [Location].

Since incorporation, the company has achieved the following milestones:

• Developed the company’s name, logo and website
• Determined equipment and supply requirements
• Began recruiting key employees with experience
• Surveyed other possible locations for expansion

The business is currently being run by [Founder’s Name]’s son, [Name]. [Name]’s focus for the company is to bring value to every stakeholder; from our employees, business partners, franchisees to the community and the environment.

[Company Name]’s Products/Services

Iii. industry analysis.

The Gas Stations industry has experienced growth over the past five years. Since the majority of the industry’s business is generated from consumers rather than commercial businesses, consumer spending plays a major role in determining industry performance. Consumer spending has increased over the five years, boosting spending.

Driving rates are expected to increase and as people drive more, they will require more fuel for their cars. Coupled with low oil prices, this trend has also encouraged consumers to trade up to premium grades of vehicle fuel, facilitating industry profit growth.

Moreover, the decline in the world price of crude oil has enabled operators to lower purchase costs without passing on all of the savings to consumers, boosting profit. With business owners relying more on convenience store sales, as in-store products are more profitable than gasoline, the average industry profit margin has reached historically high levels over the past five years.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will primarily serve people residing in [Location] and the immediately surrounding areas in a 10 mile radius. We will also serve tourists traveling through by vehicle. The area we serve is populated mostly by families that lead busy lifestyles; as a result, they have their own cars and the need to fuel and maintain it.

Customer Segmentation

The Company will primarily target the following three customer segments:

• Residents: The area in which the Company will operate has a significant population of car owners.
• Local businesses: There are many local businesses with a number of employees that drive to work.
• Tourists: Road trippers need fill up their gas tanks while driving through town.

V. Competitive Analysis

Direct & indirect competitors.

The following businesses are located within a 5 mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Gas Plaza Gas Plaza is a family-owned gas station and convenience store with a food court, play area, shower station, and gift shop. The plaza houses a fudge shop, a coffee shop, and a convenience store which offers fresh grab-and-go foods such as doughnuts, produce, and rotisserie chicken, as well as frozen meats.

Local Pump Local Pump owns and operates about a half a dozen gas stations throughout the state. In addition to gas, each location offers deli-prepared foods, jerky, nuts, and tobacco products. It also sells tobacco products, automotive goods, and other nonfood items, such as ammunition and photo supplies. In recent years, the company has developed mobile-based applications and location finders to cater to its mobile customer base.

Gas Ranger Established in 1984, Gas Ranger is a privately held chain of gas stations, convenience stores, and truck stops. The company’s truck stops are co-branded with XYZ diesel in order to attract freight customers. Gas Ranger operates approximately 70 locations throughout the U.S.

Each location offers beer, cigarettes, fountain drinks, coffee, snacks, and other items craved by late night shoppers and daytime commuters alike. Corporate customers can take advantage of their fleet fueling service.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Client-oriented service: [Company Name] will have a full-time manager, on site to help customers with their needs.
• Management: [Founder’s Name] has been extremely successful working in the gas station business and will be able to use his previous experience to assure clients of the care that [Company Name] will take to do the job right.
• Relationships: Having lived in the community for 25 years, [Founder’s Name] knows many of the local leaders, newspapers and other influencers.

VI. Marketing Plan

The [company name] brand.

The [Company name] brand will focus on the Company’s unique value proposition:

• Client-focused gas and auto services, where the Company’s interests are aligned with the customer
• Service built on long-term relationships and personal attention
• Premium products and services at affordable prices

Promotions Strategy

Billboards [Company name] will secure a billboard in the area that captures the attention of residents and local businesses. The billboard will draw attention to the new business and its service offering.

Referrals [Company name] understands that the best promotion comes from satisfied customers. The Company will encourage its clients to refer other businesses by providing economic or financial incentives for every new client produced. This strategy will increase in effectiveness after the business has already been established.

Local Publications [Company name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets. Community newspapers, school publications, youth sports programs, and similar channels will be a major promotion effort.

Community Events/Organizations [Company name] will promote itself by distributing marketing materials and participating in local community events, such as school fairs, local festivals, homeowner associations, or sporting events.

Commute Advertising We will drive attention toward [Company name] by hiring workers to hold signs alongside [route or highway]. Advertising on heavily traveled commute routes are an opportunity to alert large numbers of working individuals with disposable income of our opening.

Customer Loyalty Programs [Company name] will create a winning customer loyalty program to keep its best clients coming back again and again. Long-term customers will have the opportunity to participate in the loyalty program, and referrals will be rewarded as well.

Direct Mail [Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other inducements for people to visit the gas station.

Pre-Opening Events Before opening the store, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz and awareness for [Company Name] in the area.

Pricing Strategy

[Company Name]will keep its gas prices competitive with other stations in a thirty mile radius of the station in order to attract commuters. Discount and coupons will be given to loyal customers and customers who will buy more to encourage purchases.

VII. Operations Plan

Functional roles.

[Company name] will be open 24/7 so there is an assurance that the clients will be served whenever they arrive at the station.

The Company intends to employ [X] mechanics and [A] cashiers during peak hours and [Y] mechanics and [B] cashiers during off-peak hours. [Company name] anticipates having [Z] customers on a weekly basis.

In order to execute on [Company Name]’s business model, the Company needs to perform several functions. [Company name] anticipates using the services of X employees, divided into the following roles.

Service Functions

• Gas pump assistance
• Maintenance personnel
• Customer service/cash register functions

Administrative Functions

• General & administrative functions including marketing, bookkeeping, etc.
• Sourcing products and taking inventory for the minimart

VIII. Management Team

Management team members.

[Company Name] is led by [Founder’s Name] who has been in the gas station business for 20 years. While [Founder] has never run a gas station himself, he has extensive knowledge on the fuel industry. He began his career in [19xx] when he received a certification from [School] and began work at [major chain], where he worked for X years.

[Founder] graduated from the University of ABC where he majored in Communications.

[Other person’s name] will serve as the assistant. He/she has extensive experience in operations and accounting.

Hiring Plan

[Founder] will serve as the store manager. In order to launch our gas station, we need to hire the following personnel:

• Administrative assistant
• Product and Inventory manager

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come primarily from the sale of gas and related products.

The major cost drivers for the company’s operation will consist of:

• Cost of Fuel

Moreover, ongoing marketing expenditures and cost of good sold expenses are also notable cost drivers for [Company Name].

Capital Requirements and Use of Funds

[Company Name] is seeking total funding of $260,000 of debt capital to launch its gas station. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses and working capital.

Key Assumptions

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

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Convenience Store Gas Station Business Plan

Start your own convenience store gas station business plan

Allensburg's Food and Gas

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Allensburg is a small town with a population 3,400. Located on rural Highway 310, the town is 30 miles south of the city of Kent and 34 miles north of the city of Willard. Highway 310 connects Kent and Willard that both have universities and a cumulative population of 200,000 residents. The highway is the main road through town and is used daily by thousands of commuters between the two cities. These commuters sustain a number of road side businesses on Highway 310 that sell flowers, produce and bakery products.

In order to get gas in the Allensburg area, commuters currently have to leave the highway and drive three miles into the edge of town. Robert Cole, the owner of Allensburg’s Food and Gas has the opportunity to rent a plot of land just off the Allensburg exit of Highway 310.

Allensburg’s Food and Gas will offer these commuters gas, organic produce, and a deli. On the way to work, a commuter could stop for gas and pick up a sandwich. On the way home, the same commuter could stop again to pick up something for dinner.

The aim of this plan is to be a guide for this start-up business. Researching and defining our markets, strategies, mission and financials will provide insight and prepare the owner to successfully run Allensburg’s Food and Gas.

1.1 Objectives

• To capture an increasing share of the commuter traffic passing through Allensburg.
• To offer our customers superior products, at an affordable price.
• To provide customer service that is second to none.

1.2 Mission

The mission of Allensburg’s Food and Gas is to offer commuters on Highway 310 competitive gas prices and great food. The company will make a healthy profit for its owners and provide a rewarding work environment for its employees.

1.3 Keys to Success

• Good quality products at competitive prices.
• Excellent customer service that will promote customer loyalty.
• A location that will assure that commuters will stop.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Allensburg’s Food and Gas is a new convenience store and gas station in Allensburg. Robert Cole, owner of Allensburg’s Food and Gas, has seven years of experience in managing gas stations. Robert will focus on the commuters that pass through the town daily. Allensburg’s Food and Gas will offer its customers the best gas prices and quality food products.

2.1 Company Ownership

Allensburg’s Food and Gas is wholly owned by Robert Cole.

2.2 Start-up Summary

Robert Cole will invest $60,000 in Allensburg’s Food and Gas. Robert aims to secure an SBA of $150,000 to finance the remainder of the start up costs.

The following chart and table show projected initial start-up costs for Allensburg’s Food and Gas.

Allensburg’s Food and Gas sells the following products:

• Gasoline and diesel fuel;
• Oil, de-icer, car accessories, etc.;
• Deli items;
• Bakery goods;
• Organic produce.

Market Analysis Summary how to do a market analysis for your business plan.">

Located on rural Highway 310, Allensburg is 30 miles south of the city of Kent and 34 miles north of the city of Willard. Highway 310 connects Kent and Willard that both have universities and a cumulative population of 200,000 residents. The highway is the main road through town and is used daily by thousands of commuters between the two cities. The closest gas station in either direction is over 20 miles away.

These commuters currently have no convenient shop in which to buy food to or from work once they are on Highway 310; more importantly, eighty percent of Highway 310 commuters fits the demographic profile of customers of upscale organic/natural food stores:

• Age: 25 – 45 years of age;
• Gender: 60% women;
• Average income: $40,000+;
• Education: college graduate;
• Employment: professionals in business and education.

4.1 Market Segmentation

The target customers of Allensburg’s Food and Gas are the commuters that use Highway 310.

Strategy and Implementation Summary

Allensburg’s Food and Gas will focus on becoming a routine stop for the commuter traffic on Highway 310, not just for those people who need gas, but for those who are looking for a healthy, tasty snack on their drive, or need to pick up some small grocery item on their way home. Allensburg’s Food and Gas will aim to be more than a gas station to its customers, it will be a friendly place to stop for tired commuters.

5.1 Competitive Edge

The competitive edge for Allensburg’s Food and Gas is the following:

• Location: Allensburg’s Food and Gas is located on Highway 310. The closest competitor is three miles into the town of Allensburg.
• Quality Deli and Organic Produce : While buying gas, commuters will now be able to pick up lunch, or buy something to take home. The commuter will soon regard Allensburg’s Food and Gas as an invaluable time saver in their day.

5.2 Sales Strategy

Allensburg’s Food and Gas will keep its gas prices competitive with other stations in a fifty mile radius of the station in order to attract commuters. Customers that purchase more than $10 worth of gas will be given 15% coupon on purchases in the store during the first month of operation, to encourage purchases and to introduce them to the concept of buying quality organic foods at the gas station.

5.2.1 Sales Forecast

In order to maintain competitive gas prices, the cost of gas to the consumer will never exceed 15% of wholesale cost. Allensburg’s Food and Gas will focus on increasing food sales in order to meet total sales forecast goals.

The following is the sales forecast for three years.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Robert Cole, owner of Allensburg’s Food and Gas, has seven years of experience in managing gas stations/convenience stores. Robert has a reputation as an excellent staff supervisor. From 1993 to 1996, Robert was the manager of Higgins Texaco, one of the largest gas station/convenience stores in Willard. At Higgins, Robert supervised a staff of seven. In 1997, Robert became manager of the Barger Chevron, located at the southern tip of Kent, near Highway 310.

6.1 Personnel Plan

The Allensburg Food and Gas will have a staff of five:

• Store/deli staff (2)
• Gas attendants (2)

Financial Plan investor-ready personnel plan .">

7.1 Break-even Analysis

The monthly break-even point is approximately $49,500.

7.2 Projected Profit and Loss

The following table and charts highlight the projected profit and loss for three years.

7.3 Projected Cash Flow

The following table and chart highlight the projected cash flow for three years.

7.4 Projected Balance Sheet

The following table and chart highlight the projected balance sheet for three years.

7.5 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 5541, Gasoline Service Station, are shown for comparison.

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Here's a Sample 'Executive Summary' for a Gas Station Business plan :

COMPANY NAME is a convenient store and gas station that has served the community for the last 40 years. As a staple in the community for gas and cooked food, COMPANY NAME is looking to expand to a full service discount store. This convenience store is looking for funds that will allow this already successful business to offer laundry services, discount groceries and an upgraded store front.   Industry:   The gas station industry is fragmented industries with no real dominate company. The industry has revenue of over 115 billion of annually. In recent years, almost 127,000 gasoline service stations operated in the United States. These establishments took very different forms than they had before, with self-service islands and ancillary retail outlets—convenience stores, known as C-stores—creating major changes in the distribution of market share.  Company Goals:

• Increase revenue by 30% by 2013.
• Increase product mix by 25%
• Add laundry service.
• Increase foot traffic by 12% annually.

Our company has been a minority own business for 40 years and has the backing of the local community. Our goal is to increase the product we offer in hopes of additional revenue from our already existing client and customer base.

1.1 Objectives

COMPANY NAME has established three firm objectives it wishes to achieve in the next three years:

• To capture an increasing share of the commuter traffic passing through.
• To offer our customers superior products, at an affordable price.

To provide customer service that is second to none.

1.2 Mission

The mission of COMPANY NAME is to offer commuters competitive gas prices and great food. The company will make a healthy profit for its owners and provide a rewarding work environment for its employees.

1.3 Keys to Success

• The keys to success for COMPANY NAME are:
• Good quality products at competitive prices.
• Excellent customer service that will promote customer loyalty.
• A location that will assure that commuters will stop.

COMPANY NAME is a convenience store and gas station in [INSERT TOWN]. OWNER’S NAME the current owner has seven years of experience in managing gas stations. OWNER’S NAME will focus on the commuters that pass through the town daily. They will offer its customers the best gas prices and quality food products.

2.1 Company Ownership

OWNER’S NAME , the owner and operator of the business has had over seven years of management and retail experience. The store was purchased by OWNER’S NAME from his father whom owned the store for over 40 years. The ownership of this store understands the importance of building relationships with the local community.

2.2 Company History

The COMPANY NAME store was formed as a sole proprietary company in 1970 in the state of [INSERT STATE] in the [INSERT COUNTY]. COMPANY NAME has been a minority owned and managed business for the last 40 years and has become a staple in the local community.

Table: Past Performance

3.0 Products

There are over 4000 different skews that are offered on a daily basis at the Discount Corner store. The following is a general list of products.

• Cooked food

With the grant money they will be able to offer more products and services such as, groceries, and a laundry mat.

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Anything less and you've got a problem.

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Everyone has their own unique way to be motivated. Make sure that you understand theirs and create something around that, not around your own way. But don't be too generous -- that usually backfires. Remember, you're their employer, not their friend or business partner.

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Gas Station Business Plan Sample

Published Mar.26, 2018

Updated Apr.23, 2024

By: Noor Muhammad

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Table of Content

Do you want to start gas station business?

Are you thinking of starting a gas station ? A gas station was also known as a petrol station is a business that retails diesel, gasoline and various types of motor vehicle lubricants. The increase in the number of automobiles has pushed up the demand for gasoline and diesel which makes the  gas station business plan a lucrative venture. The oil and gas industry has in recent times gone through various challenges, but it still remains one of the most lucrative business sectors. Investing in a gas station requires a significant amount of investment, but with a sound business strategy , you can be assured of recovering your entire investment.

Executive Summary

2.1 the business.

The gas station will be registered under the name Savoy Gas and will be located in Princeton, New Jersey on Exit 2 off the New York Philadelphia interstate highway. This is an excellent location considering the high amount of vehicular traffic that uses the highway on a daily basis. Savoy gas station will be owned and managed by Mike Wall who is a Petroleum Engineer.

2.2 Management Team

Mike Wall is an expert Petroleum Engineer who has had a successful career spanning over twenty-five years. Mike has worked for large and reputable international organizations in the oil and gas industry. He has overseen numerous large-scale industry projects that have earned him respect and recognition in the industry.

2.3 Customer Focus

Savoy Gas Station aims to offer a fully equipped gas station facility for motorists using the busy Interstate highway. Identifying potential customers is a critical step of starting your own gas station business plan .

2.4 Business Target

To succeed in its mandate, the gas station intends to focus on harnessing the latest technologies in the oil and gas industry to offer quality and reliable services to motorists.

Company Summary

3.1 company owner.

Mike Wall is a Petroleum Engineer who has worked for several high profile oil and gas companies across the United States. He is credited for his professionalism and spearheading of numerous technical projects. Mike has worked in various senior capacities in different organizations, as well as participated in numerous local, regional and global petroleum conferences.

3.2 Aim of Starting the Business

Starting your own gas station requires a good understanding and knowledge of the oil and gas industry. Having been in the industry for almost three decades, Mike was deeply involved in policy making and technical implementation of gas station projects. Working closely with gas station stakeholders, Mike thought it would be a great idea to transfer his expertise to entrepreneurship.

3.3 How the Business will be Started

As a Petroleum Engineer, Mike Wall already has the technical knowhow of the infrastructure and technologies required to start a gas station. However, he has closely worked with financial experts to formulate a sound financial plan to support the business model. The following is key financial information for Savoy Gas station.

Services for Customers

Savoy Gas station is focused on offering a professional service in line with the growing demand for well-equipped gas station facilities in Princeton, New Jersey. Opening a gas station requires great innovation in service delivery. Savoy Gas station will offer the following diversified services.

• Provision of retail gasoline and diesel
• Selling automotive related products such as oil and lubricants
• Automotive repair services i.e. Wheel Balancing, Wheel Alignment and Vulcanizing
• Selling soft drinks, snacks, groceries and selected household items.

Marketing Analysis for Gas Station Business

For Savoy Gas station to be successful, a comprehensive market analysis was carried out to pinpoint areas of focus that will drive business development.

This gas station business plan sample explains the strategy the gas station intends to follow to meet its targets. Using this strategy, the business intends to get a good amount of revenue considering it lies on a main interstate highway that is used by thousands of commuters on a daily basis. Currently, commuters don’t have a well-equipped shop where they can get adequate food supplies while travelling since the nearest gas station is over 15 miles away.

Operational and Strategic Planning

5.1 market segmentation.

After realizing there are few gas stations around Princeton area off the interstate highway, Savoy Gas has found a market it can effectively explore and provide a critical service for its customers. Based on market research and findings, the business is targeting the following customers for inclusion in its gas station marketing plan . Anyone looking for gasoline and diesel as well as a well-stocked food and drinks outlet is a potential customer for the business.

5.1.1 Automobile Owners

Automobile engines rely on gasoline and fuel in order to operate efficiently. Savoy Gas station will be located on the main New York to Philadelphia Interstate highway at Princeton, New Jersey. This is an extremely busy highway with thousands of vehicles using the highway on a daily basis. The nearest gas station is about fifteen miles away and Savoy gas station knows it’s located in a strategic location to offer key services to vehicle owners. In addition, the business intends to sell automotive products such as oil and different types of lubricants which are essential products to car owners. Given the scarcity of gas stations in the area, Savoy gas station intends to capitalize on the untapped market by setting up a fully equipped and professionally managed gas station. Motorists are the key customer target included in this gas station business plan template.

5.1.2 Commuters and Travellers

Because of the gas station’s strategic location on a main highway, services and products offered will help regular commuters, as well as long distance travellers using the interstate highway. With the wide range of services offered by the gas station, the business intends to rely on the high number of people using the highway to stop and buy food, snacks, drinks and other products at the facility.

5.1.3 Households

Princeton, New Jersey has nearby residential households that will benefit a great deal when the gas station is set up. The gas station business plan has focused on stocking a wide variety of foodstuffs, drinks and other products that primarily cater for household consumers. Starting a gas station business plan should include a strategy that incorporates the local community as customers. Local communities living around the gas station are excellent customers because the gas station business plan will get steady revenue from them. Savoy gas station is expected to be nearest shopping facility that stocks basic items.

5.1.4 Students

The vicinity of the gas station has many educational facilities including the famous Princeton University. Savoy gas station plans to market its products especially drinks and snacks to students from nearby high schools, colleges and universities.

5.2 Business Target

Savoy gas station intends to open in an area with a lot of business potential. There is no doubt one of the greatest strengths and advantages outlined in this gas station business plan is the strategic location. The plan is to implement a unique business model that focuses on an exemplary customer service approach and provision of topnotch products and services. Savoy gas station will recover its entire startup capital after three years in operation. There is a projection of annual sales growth of between 20-25%.

5.3 Product Pricing

A good gas station business plan & startup guide should always give guidance on how product pricing will be implemented. In the case of Savoy gas station, prices for various products and services have been determined using a competitive approach. After considering price ranges from nearby gas stations, the business has carefully priced its products.

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In order to understand how to open a gas station and be successful, there must be a well-defined sales strategy. Mike Wall has cooperated with business startup and strategy gurus to find a creative and smart way of boosting business revenue. The following is a detailed sales strategy for Savoy gas station.

6.1 Competitive Analysis

Savoy gas station is located in an excellent location off a busy interstate highway and near a large residential area. This is the only gas station within a fifteen mile radius, the demand for gas station business plan and products is expected to be high.

6.2 Sales Strategy

To ensure Savoy gas station captures the intended market, the gas station business model will rely on the following sales strategy to increase customer numbers and boost sales.

• Create awareness of the gas station by distributing introductory letters to local residents, merchants, transport companies and other interested parties.
• Conduct a grand opening party of the gas station to capture the attention of residents who are a priority customer segment for Savoy gas station.
• Advertise the gas station business plan on various media channels i.e. local TV stations, newspapers and popular radio stations.
• Invest in a search engine-friendly website and market using various social media platforms such as Facebook, Twitter and Instagram.
• Hire expert marketing firms to formulate innovative sales strategies that will be used on a continuous basis to attract customers.
• Always meet customer expectations and learn to listen to what customers are saying to better understand their needs.
• Erect billboards on the highway and within strategic locations in the neighborhood to let potential customers know about the gas station.
• Come up with an exciting loyalty program to reward regular clients.

6.3 Sales Forecast

Savoy gas station is keen to implement its sales strategies to achieve its targets. Below is a summary of sales forecasts for the gas station.

Personnel Plan

Savoy gas station has diversified its product range and service niche meaning the business requires staff of different expertise and backgrounds to run the gas station business plan . When determining how much does it cost to start a gas station business , the issue of staff and their salaries has to be considered.

7.1 Personnel Plan

Savoy gas station is owned by Mike Wall, a Petroleum Engineer who will also be the Chief Executive of the gas station. The gas station business plan will employ the following staff to work in various departments.

• Gas Station Manager
• Assistant Manager
• Convenience Store Manager
• Three Pump Attendants
• Two Marketing Executives
• One Cashiers
• Two Security guards
• Two Automobile Repair Technicians

Successful applicants will undergo an intensive training and induction session before the gas station opens to the public.

7.2 Average Staff Salaries

Savoy gas station intends to pay its staff the following salaries for the first three years after launching operations.

Financial Plan

Savoy gas station has an elaborate financial plan that will serve as the business roadmap towards attaining success. Opening a gas station cost must be known and other key financial variables that will steer the gas station business plan to prosperity identified. The gas station startup capital will come from Mike’s personal savings as well as a loan to supplement initial capital. Two investors will also contribute to the initial business startup capital. Aside from determining how much does a gas station cost to open , other important financial variables have been captured in the sections below.

8.1 Important Assumptions

Savoy gas station’s financial forecasts are based on the assumptions shown below.

8.2 Brake-even Analysis

Savoy gas station Brake-even Analysis is illustrated in the graph below.

8.3 Projected Profit and Loss

Profit and Loss information for Savoy gas station calculated on a monthly and annual basis is shown below.

8.3.1 Monthly Profit

8.3.2 Yearly Profit

8.3.3 Monthly Gross Margin

8.3.4 Yearly Gross Margin

Below is Savoy gas station’s Profit and Loss Analysis.

8.4 Projected Cash Flow

The diagram below shows pro forma cash flow, subtotal cash received, subtotal cash from operations, subtotal cash spent on operations and subtotal cash spent.

8.5 Projected Balance Sheet

Depicted below is Savoy gas station Projected Balance Sheet that shows capital, assets, liabilities, long term assets and current liabilities.

8.6 Business Ratios

Business Rations, Business Net Worth and Ratio Analysis for Savoy gas station have been show below.

Download Gas Station Business Plan Sample in pdf

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