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Thomas Maurer

Written by Thomas Maurer • January 14, 2020 • 9:04 am • Hardware , Microsoft , PowerShell , Speaking , Thomas Maurer , Visual Studio , Visual Studio Code , Windows , Windows Server • 9 Comments

How to Create Great Tech Demos and Presentations

Presenting and Creating Great Tech Demos

I didn’t keep track of the exact number, but I did many presentations at different conferences around the world. Since I am doing a lot of tech presentations and demos, I am always looking at how I can improve and get better. I start to realize that there are a lot of things you need to consider when delivering tech demos during presentations, to make it better for the audience. I started to work on my demos a lot, and I realized that these things also work when you are recording demo videos or screencasts. That is why I came up with the idea to write this blog post with tips and tricks on how you can create great tech demos and presentations.

Create and tell a story, make sure people can see the result 🎬

People have a short attention span, so if you are switching to your tech demo, and in the first couple of seconds, your audience is already lost because they cannot read what is on the screen or they have no context at all, you lost them for good. You need to make sure you create and tell a story, and you show them how to solve a specific challenge. A tech demo is not just good if you can show how you address a particular challenge, but people need to understand it. For example, I have seen many tech demos, that tell you here is the problem, here is the setting to solve it, and done. They didn’t complete the full demo and showed that it is now working. Yes, of course, sometimes showing the setting is enough, but a lot of times you want to show here is the challenge, it is not working now, I do this, and now you can see it is working. This gives attendees a way better experience and understanding of your demo.

Create video recordings of your demos 📽

Live demos are great, but sometimes it is just not possible, or the experience of the attendees isn’t great. For example, if you start a task that takes 5-10 minutes to complete, you don’t want to wait for it to complete as your time is limited in a session. Which leaves you with three options. The first option, you prepare an already finished scenario to jump on like they do in cooking shows. Secondly, you show something else and let the task complete in the background, and jump back to it once it’s done. And the third one, you cut a video before and use your video editing skills to make the waiting time shorter. While option one and two, often work, I realized that jumping away from a specific scenario or using another object which already completed, may confuse people, they lose context and doesn’t give them a great experience. Recording a video can help with that. For example, one of my demos is replicating a virtual machine named VM1, and these can take 30mins to even a couple of hours. I could have prepared a VM2, which would have been already replicated and move on with that one. However, during a lot of presentations, I realized it makes it easier to follow for people if I can use the exact same VM name, during the whole demo.

Creating videos also has an advantage when you run into issues. This can be due to lousy conference Wi-Fi or something just broke out of your control. Even if you plan to do the demo live, it is always great to have a backup, especially if you are doing a demo-heavy presentation, where things build on top of each other.

Resolution and Scaling 💻

You can have the most fabulous demo of all time, but if people can’t see it, it doesn’t matter at all. Rule number one, if you have to ask if people can read it, people can’t read it. So make sure that you are 100% sure that people can see what is going on. My recommendation is, please set your screen resolution to whatever the projector supports. Most of the time, this will be Full HD 1080p (1920×1080) resolution.

Presentation Demo Screen Resolution and Scaling

Presentation Demo Screen Resolution and Scaling

Early in the days, we didn’t have scaling in Windows, so people were using lower resolutions to make everything appear bigger. Guess what, Windows 10 supports scaling, so I usually use Full HD (1920×1080) and 150% scaling , this makes an excellent size to see what is going on the screen but also makes the picture sharp and not blurry. Most of the applications can handle it, and most of the web portals also work the ways they should. That said, I know that not all applications and scenario scale very well. Depending on what you are showing, you need to decide how you want to present it.

Use ZoomIT, and use it wisely 🔎

One of the most excellent tools for presentations is Sysinternals ZoomIT by Mark Russinovich (not PowerShell this time, sorry Jeffrey 😉). ZoomIT is a screen zoom and annotation tool for technical presentations, and as the name says, it lets you zoom. This helps you not just to make things more readable, but also to highlight a specific part of the screen, to show people where they need to focus on.

ZoomIt is a screen zoom and annotation tool for technical presentations that include application demonstrations. ZoomIt runs unobtrusively in the tray and activates with customizable hotkeys to zoom in on an area of the screen, move around while zoomed, and draw on the zoomed image. I wrote ZoomIt to fit my specific needs and use it in all my presentations. ZoomIt works on all versions of Windows and you can use pen input for ZoomIt drawing on tablet PCs.

ZoomIt

While ZoomIT is excellent, you need to know how to use it right. Place the mouse where you want to zoom and then zoom in, don’t move the mouse too much after you have zoomed in, you don’t want people to become sick 😵. As you can see, ZoomIT also allows you to do screen annotations, to mark specific things on the screen. Again, use this feature wisely before you start painting on the screen. The great thing about it, you can also use a pen, like the Surface Pen , to draw on your screen.

Font Size and Editor Light Theme 🔠

Okay, one of the many problems I see with many tech presentations is happening when people show code. Coming back to what I said earlier, if you have to ask the audience if they can read it, they can’t read it, so please use a font size they can easily read. Even in Notepad and Terminal, you can easily zoom these days with CTRL + Mousewheel.

Notepad Zoom

If you are showing code in an editor or even in a web portal, a dark theme makes you look cool. However, it is horrible to read. So please help the audience and use a light theme in your editor like Visual Studio Code or in the Azure portal.

Light Theme Editor

By the way, I am not saying that you only should use light PowerPoint slides. Dark PowerPoint slides can be a very powerful tool if they are used right. However, for editors, it is just very simple and way better to view if you are using a light theme. One of my favorite Visual Studio Code themes to present is the PowerShell ISE theme. This theme gives you a simple and light theme, with great color options for syntax highlighting.

You want to make sure that people in your presentation and during your demonstration are focusing on the right thing and don’t get distracted by any clutter. So before your presentation, make sure you clean up:

Close all unnecessary applications

Especially any messengers like Microsoft Teams or Slack, you don’t want to receive any notifications at all during your presentation (Except you are showing Microsoft Teams demos 😉). By shutting down all these applications, you also make sure that you have enough resources like Memory available.

Turn off notifications

Focus assist

Focus assist

In Windows 10, you have a feature called Focus assist, and this allows you to pause all notifications on your PC.

Hide all icons from your desktop

Hide Desktop Icons

Yes, there is an option for that! Right-click on your desktop -> View -> Show Desktop Icons.

Browser

If you are doing a demo using a browser, make sure your browser is also cleaned up, hide your Favorites Bar, and any additional browser extensions, which might take the focus away.

Keep your taskbar clean, you don’t want people to focus on all the icons there and the program you have installed. You want to make sure there is as little distraction as possible.

Hide System Icons and Time

Windows 10 Turn system icons off

Windows 10 Turn system icons off

This might not always be needed, but if you want to make it cleaner and especially during video recordings, you can also hide the system icons and time. If you are opening the settings app and search for system icons, you can go and hide them.

Full screen

This is a simple one, but if you do a presentation, you don’t want your windows overlapping each other and be confusing, so run your applications in full screen. Exception for this is when you want to show two things in comparison to each other.

Use the Azure Mask browser extension for your Azure demos

If you are doing demos in the Microsoft Azure Portal , you want to have a look at the Azure Mask browser extension . This is a browser extension that will mask GUIDs (such as Subscription IDs), email addresses, keys, and connection strings with a blur. The extension intends to make it easier to do screen recordings without revealing sensitive personal account information that may show up on the screen. It will only run and apply against Azure portal URLs. It’s available in Chrome, Firefox, and also works with the new Microsoft Edge (Chromium) .

Virtual Desktops to switch to your tech demo 💻

I am a huge fan of the Virtual Desktop feature in Windows 10 . This basically gives you unlimited desktops on your Windows 10 PC, which is excellent for productivity. But I am also using Virtual Desktops during presentations, for example, for switching between the PowerPoint deck to a demo. One the first desktop, I keep my PowerPoint presentation in full screen open, and with CONTROL + WINDOWS + ARROW RIGHT/LEFT, I can switch to other desktops where I, for example, already have my demos ready. You can create new Virtual Desktops by pressing WINDOWS + TAB. This makes switching between PowerPoint and demonstrations, less messy.

Virtual Desktop

Virtual Desktop

If you are presenting somewhere, where you can plug in two devices, you can also use the display switch to switch from your presentation machine to your secondary demo machine, which will have a similar effect. However, a lot of smaller events, don’t have that setup. By using the Virtual Desktops feature, you can clean up the process of switching to different technical demonstrations.

Change Desktop Backgrounds and console colors 🎨

Use different Colors

Use different Colors

If you do a presentation with multiple systems or consoles, you want to make sure people can follow on which system you are working. For example, if you have two different systems deployed to servers, you want to make sure people can easily identify which server runs which application. For example, you can change the color of the terminal or desktop background of VM1 to blue and the one of VM2 to red. If you are working with Windows, you might also use Sysinternals BgInfo , to write the name of the system on the desktop wallpaper.

The mighty Mouse pointer 🖱

Mouse Pointer

Mouse Pointer

If you want to explain something and point to something on the screen, the mouse cursor is a natural option. However, you can also do a lot of damage by using it wrong. First, make sure people can see the mouse pointer. In Windows 10, you can change the size and color of the mouse pointer, so people can easily identify it on the screen. Next, don’t move it fast and don’t go crazy. Move the mouse cursor slow and don’t try to circle things or jump around the screen with it; people will go nuts.

In many cases, it is better to use a tool like ZoomIT , to annotate on the screen.

Laser pointer in PowerPoint 👉

PowerPoint Laser Pointer

PowerPoint Laser Pointer

Many people use PowerPoint for their presentations. However, not many people know that PowerPoint can be an excellent presentation tool. It comes with a lot of features people don’t even know about, and with many of them, it is with any tool in the world; if you are using it wrong, it will not help you at all. One of the tools I want to highlight is the laser point feature in PowerPoint. If you are a presenter, you might have these remote presenters with a laser pointer on it, where you can point on a wall or projected screen. However, in many cases, that is not a good idea. Often the laser pointer is too small for people to see it or in some locations, you have multiple projectors, and you can’t point at all of them at once. PowerPoint can help you with that. You can use a simple on-screen laser pointer to highlight parts of your slides. This comes handy when you show a large technical diagram, which we often try to avoid, but in some cases, it is necessary.

Get prepared 🔧

To deliver great demos, you will need to practice them. First of all, you need to make sure that they actually work, but also that the timing is right. No one wants to wait and watch at the screen for five minutes until something has completed. I usually run through the demo at least twice before my presentations, to make sure that the demo also works multiple times. I usually also run through it a couple of minutes or hours before I go on stage. Especially with demos running in the cloud, I want to make sure that they are still working. It is not just about cloud technologies that can change fast; for example, I also saw software and container images expire.

What if something goes wrong? 👻

Even if you did prepare like crazy, there can always something go wrong. Don’t worry, people understand that things can break. As long as you are prepared, handle it the right way and have a backup plan, you will be fine. If something doesn’t work, you can try to troubleshoot it quickly. But don’t spend too much time on it and move on to the next one, because the audience doesn’t want to see you troubleshooting for minutes. In some cases, the audience can’t even see or doesn’t even realize that the demo didn’t work. In that case, don’t point it out, just move on if the demo is not essential to your presentation.

Conclusion to create Tech Demos and Presentations 😎

I hope you enjoyed my tips on how you can create great technical (tech) demonstrations (demos) and presentations. Let me know what your favorite tips and tricks for great tech demos are!

Email address:

About the Author / Thomas Maurer

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9 Replies to “How to Create Great Tech Demos and Presentations”

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Thanks bro!

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you are welcome :)

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Excellent summary, plenty of things I have yet to try out and even consider!

Big thank YOU!

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Thank you for some excellent tips. I never thought about dark mode, good one!

Thanks, You’re welcome :)

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Thanks for the blog post. I tried to find the Azure Mask browser Chrome Extension, but it wasn’t in the Chrome Web Store. Wonder why it was pulled?

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Azure Mask – ⚠ This is currently not available in the Chrome Web Store because of trademark infringement on the name. It has been updated with a name change (az-mask) to comply but has been in a status of “Pending Review” since April 2019. If you know of a way to get this resolved please hit me up ⚠.

Any other extension or tool that can be used?

Bests Regards, Kasam

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Great blog post Thomas Thank you

You’re welcome :)

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About Thomas Maurer

Thomas Maurer

My name is Thomas Maurer. I am a Principal Program Manager & Chief Evangelist for Azure Hybrid at Microsoft. I am part of the Azure engineering team (Cloud + AI) and engage with the community and customers around the world. Opinions are my own.

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  • Inspiration

17 fun presentation ideas (with video!) to wow your audience

Three professionals in a meeting, discussing over a digital tablet with positive expressions, using Biteable video maker.

  • 30 Mar 2023

So you want to be the next Steve Jobs. Or Martin Luther King. Or any other dazzling orator you look up to. But you need a little something to add to your presentation ideas – you don’t want to bore people to death with Powerpoint.

Whether you’re creating a sales presentation, an event presentation, or just showing your travel video to Uncle Ron, we’ve compiled some of the best ways to get your audience seriously hyped up about your message.

Biteable offers online video presentation software, so we know a thing or two about making engaging presentation videos. In this guide, we share some of our favorite video presentation inspiration and show you some of the different types of presentations you might consider.

When you’re ready to make your own video presentation, head over to  Biteable  for hundreds of brandable templates, video scenes, and workplace-ready animations. With Biteable, making a video presentation is as easy as making a PowerPoint – only a whole lot more fun.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Types of video presentations

If you’re looking to win over your audience with a presentation, videos are the best way to do it. According to Insivia, viewers retain  95% of a message  when they see it in a video, but only 10% if they have to read on-screen text.

When you’re making your presentation, you could either make your video the whole presentation, or just a part of the whole. Did you know, for example, that you can  embed a video in a Powerpoint document?  Either is possible with our video templates and it can be interesting to mix things up once in a while.

There are four main types of presentations:

  • Informative
  • Demonstrative
  • Inspirational

Picking the right one will ensure you’re onto a winner with your video presentation. For example, if you’re onboarding some new employees, you might choose a video template that’s an informative presentation like this one:

Or, if you want to show off how something works, a demonstration presentation might be what you want to create:

A persuasive presentation would involve creating a video more like this charity infographic example:

And if you want something a little more inspirational, try something like this positive quote video template.

But that’s not all, folks! If you’d like to check out more awesome Biteable video templates, visit our  templates page here .

Creative (and fun!) video presentation ideas

You’ve now picked the type of presentation you need. But how do you get creative with your video?

First of all, it’s important your video is top-notch. Without high-quality graphics and production value, your message may fall by the wayside. Choose online  video presentation software  that’s easy to use and makes great-looking videos. That’s where Biteable comes in.

Whatever the topic of your presentation, your video format and design need to match the overall tone and message.

Delivering a corporate presentation on climate change? A fast-paced, wildly colorful template with upbeat music is going to feel a little off-message.

To identify how to design your presentation, think about the feelings you want to evoke in your audience. Want them to be crying with laughter? Moved to tears? Motivated into taking action? Pinpointing the emotions behind your presentation will help you choose the right template and make the best video possible.

17 great video presentation ideas

Now you’ve nailed down the type of video presentation you want to make, it’s time to master the finer details. Here’s just some of the ways you can make your message sing.

1. Start with a bold statement

A bold statement can capture your audience’s attention right from the get-go. Your statement should offer something slightly unusual and maybe even a little controversial. Something to make people sit up and take notice.

2. Tell a story

One of the best ways to get your audience’s attention is to tell a story – it’ll hit them right in the feels.

A personal, human story works because it the audience can relate to it on a personal level. Think about some stand-out examples of human stories that relate to your business or idea, and tell that story so people will connect with the central character. The bigger the emotion the better: love, longing, overcoming obstacles, things we’ve all had to deal with at some point in our lives.

Think about the  ‘story arc’  – how will you frame your message so the audience immediately empathizes?

If you’re selling trainers, perhaps you’ll talk about someone who’s training for a marathon. If you’re lobbying for women’s rights, perhaps you’ll tell a story of when a passing comment affected you deeply. Maybe you should think back to the decision that started your business, and start your presentation with that.

Here’s a great example of storytelling from one of the world’s top brands:

3. Use music

Music has great power to support and enhance the emotion in a video presentation, and has been proven to sustain an audience’s attention and aid in information retention. Music is used in movies to suggest an emotional state to the viewer, so why not in a video presentation?

Modern, up-tempo music will snap people to attention at the right moment, while slow, minor-key sounds relax the brain, which is useful for reviewing content so it can slip more easily into long-term memory.

It can be a struggle to find good quality  royalty free music , but here at Biteable we have a selection of great royalty free tracks (or you can upload your own if you’re that way inclined).

Music is one of the most critical (and often overlooked) aspects of any presentation. Here’s a good example of a Biteable template where the music does a great job of supporting the message.

4. Visual metaphor

Research has shown that combining pictures and text is one of the best ways to help people engage with and retain information. There’s something about how our brain works that makes text by itself far less memorable, so if you can combine something visual with your message, you’ll keep people’s attention longer and they’ll remember more of your presentation.

Talking to a group of people about taking action on something that scares them? A picture of someone diving or bungee jumping could work. Telling your boss how important that company retreat is next year? Show them an image of happy, relaxed people with their toes in the sand.

It doesn’t have to be obvious and clichéd, either. Closed doors, wide open roads, and lighting a candle all have subconscious messages that you don’t really need to explain. (Whatever you do, just don’t use the ultimate cliche: the overused  ‘water ripple’ .)

5. Use questions

Questions can be a great way to open a presentation, because they encourage the audience to think for themselves. It opens them up to a realm of critical thinking, which is perfect when you’re gonna sock it to them with your impactful message.

‘Did you know 15 billion trees are cut down each year?’

‘Have you ever considered what life would be like if you didn’t have to save money?’

The art of asking questions in a presentation means you can incorporate them into your video as a great lead-in. Combined with some appropriate music, it can really get your audience thinking about the issue, and then you’ll go on to explain exactly what your solution is.

Having a laugh can really do a lot to win over an audience. There’s no need to be too serious, and even if you’re dealing with a heavy topic, lightening the mood can work wonders.

Whether you’re looking to create a funny sales video, an event presentation, or a presentation for an interview — one thing’s for sure, you can’t go wrong by including humor.

7. Repetition

Simple. Effective. Powerful.

Repetition can be used in several ways: by offering several one-word sentences in a row (the repetition is in the rhythm), or by repeating a word or a key phrase several time throughout your presentation.

In his famous Stanford speech in 2005, for example, Steve Jobs concluded by saying  “Stay hungry. Stay foolish.”

Repetition is powerful. It drives home your key message and strengthens your position.

8. Motion Graphics

Motion graphics  are basically animation with text as a major component, and is a staple of what we do at Biteable.

When you use moving graphics in a presentation, it instantly captures attention. If your audience is just taking their seats, or are halfway through hearing your story, there’s no doubt they’ll sit up and take notice if you introduce some cool motion graphics, like this Meeting Tips example.

Although they can sometimes feel clichéd, quotes are a great way to impart a message in a presentation. Want your audience to understand something complex? A quote from Einstein should do it. Or would you like to say something meaningful and poetic? A couple of lines of Shakespeare should convey some wisdom.

10. Audio narration

Narration can give a different mood to your presentation, especially if the voice is powerful and the words are heartfelt. Use it to change the tone or pace of your presentation and it will certainly keep your audience hooked if there’s a danger of them losing interest.

11. Go bright with color

Color can have a huge effect on how your video comes across. Don’t be afraid to experiment. The contrasts of black and white can be extremely effective, but you can also grab people’s attention with some carefully-chosen primary and secondary colors, like in our Motion Graphics template.

12. Use illustrations

Illustrations are a great way to communicate information, especially if you’ve got lots to say. Whether you want to create a crowd of people or a cool depiction of some new fancy gadget, illustrations can draw the eye and make your presentation more interesting.

13. Infographics

When you utilize infographics, you can pack in a huge amount of data and information without confusing your audience. Think pie charts, digital numbers, and ascending animated graphs. These can show your audience boring data in an exciting way.

14. Create interesting transitions

The one advantage of video over a standard presentation is that you can do all types of funky things with transitions, like a whip pan transition, when the camera quickly pans between scenes. It’s a bit like a wipe, but much faster. Check out our full article on transitions  here .

15. Make it look cinematic

Adding a cinematic touch can help your audience feel receptive to your message because subconsciously, they will associate these elements with being at the cinema, eating popcorn, and generally having a good time.

16. Go retro

A cool, retro look for your presentation will make it hard to ignore. By going retro, you add a little bit of cheeky style to your message. You don’t need to go  quite as retro as the template below, but taking a step back in time is a sure way to add a little bit of zing to things.

17. End on a meaningful note

Your presentation will only give your audience a lasting impression if you end it right.

It’s important to let the audience know what you want them to do next: to visit a website for more information, to ponder an idea or new direction, or to take action toward a particular goal.

An attention-grabbing visual will work really well here, along with a meaningful end to the music – a change of pace, volume, or pitch.

What’s the takeaway message? A strong CTA (call to action) will ensure your presentation is memorable and much more likely to be talked about.

Video brings your presentation alive

Of course, we’re a little biased here at Biteable, but we’ve also sat through enough mind-numbingly dull presentations to know that video offers a delightful treat for your audience. It brings your message to life in a way no other medium can.

Ready to start crafting your presentation? Check out our range of templates  here .

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

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Blog post cover

Craft Effective Technical Presentations: 5 Success Strategies

Avatar of Dominik Sumer

Dominik Sumer

Aug 30, 2023 · 8 min read

Technical presentations can be tricky to execute. You know your subject inside out, but is that enough?

How do you ensure your audience stays engaged throughout the presentation, and how do you answer their questions effectively?

This blog post provides modern strategies for crafting effective technical presentations, covering all aspects, from understanding your audience to handling questions and feedback.

You will also learn about the practical parts of technical presentations, including proper tools and examples.

These tips will help you deliver a successful presentation that makes a lasting impact on your audience.

Anyone can use this guide as a checklist , but the following can get huge benefits:

  • Software Engineers or Developers
  • Tech YouTubers
  • Candidates who are presenting in tech interviews
  • Social Media Influences like tech on LinkedIn
  • Students, Tech Teachers, and much more.

Identify your Audience:

Identify your audience

In our previous guide about technical writing , we shared 19 expert tips you should know.

Let me quickly highlight the five most important tips:

  • Understand Audience
  • Define Purpose
  • Always do your research
  • Organize thoughts
  • Avoid Jargon and Acronyms

Understanding your audience is not a first step but why?

Because first, you need to identify WHO is your target audience.

Question it by yourself, and write down the three closest audiences like:

  • JavaScript Developers: Those who want to learn about JavaScript technologies. You can help them learn the tech faster by sharing beautiful code snippets .
  • SaaS Owners: Those tech founders who want to learn about the ongoing development progress of their software. Give them tips on how to tackle obstacles in software development by using technical presentation slides .
  • Tech Talks: Those interested in code screencasts within the video content like YouTube or TED Talks. You can use rich animated content, like videos created with snappify.

So, identify your audience first and use the smart tools to simplify things for you and the audience.

Use Smart Tools:

Use smart tools for technical presentations

So, what are smart tools in the digital world?

Smart Tools are intelligent software applications that help users perform complex tasks more efficiently and effectively.

They simplify processes, improve productivity, and help achieve goals quickly and easily online.

You can learn about our curated list of technical writing tools , which comes with Artificial Intelligence.

Before using your tool for technical presentations, make sure to check these features first:

  • Can you create a fully animated slide?
  • Is there any feature for Video Export?
  • The tool must be user-friendly to avoid presentation disruptions.
  • Clear and visually appealing infographics are important for tools with graphs, diagrams, or slides.

Now that you know enough about the features, here is another list of modern tools to help you become a good presenter.

  • Snappify: It can help you present code beautifully and has all the features I have mentioned above. It also has pre-made templates to help you create and share snippets faster.
  • PowerPoint: A user-friendly software for creating dynamic presentations with text, images, charts, and multimedia elements.
  • Google Slides: A web based presentation tool that lets users create basic presentations and save them online.

Let's take a closer look at the Slides and Video Export features of snappify and how it can become your new companion for your technical presentations.

It comes with a Present button at the top of the bar, which can help you show your code snippets in the presentation mode.

In slides, there are several options for animations:

Besides showing your presentation, you can download all slides or export videos to share on social media.

You can follow this tutorial on creating code presentations with snappify .

Video Export : TypeWriter Example

Video showcasing the TypeWriter transition

Structure Your Presentation

Structure your presentation

To craft an effective technical presentation, it is crucial to structure your content in a clear and logical flow .

Begin with an attention-grabbing introduction that captivates your audience and sets the tone for the presentation.

Organize your content into sections or chapters, making it easier for your audience to comprehend and follow along.

  • Divide your presentation into key sections or points.
  • Each section should have a clear focus and contribute to your main message.
  • Use bullet points and concise text to support each point.
  • Transition smoothly between sections to maintain a logical flow.
  • Include visuals such as images, charts, graphs, animations , and videos to enhance understanding and engagement.
  • Share real-life examples or case studies that illustrate your points.
  • Use relevant data and statistics to back up your points and add credibility.

Finally, remember to summarize key points and provide a memorable conclusion to leave a lasting impact.

Create your next presentation

snappify will help you to create stunning presentations and videos.

This video was created using snappify 🤩

Choose a good Font and Color for the Slides

Font and colors choices in slides

Font and color choices in slides play a key role in shaping the impact and effectiveness of your presentation.

These choices go beyond aesthetics; they influence how your content is perceived, understood, and remembered.

Here are quick tips to make effective font and color choices:

  • Readability: Use simple, easy-to-read fonts that can be seen from far away. Avoid fancy or complex fonts that can make reading difficult.
  • Consistency: For a professional look, limit your presentation to two font styles: headings and body text.
  • Contrast: Use contrasting fonts for headings and body text for better readability. Headings should be in bold or larger font, while body text should be in regular font.
  • Hierarchy: Establish hierarchy with color by using bold or contrasting hues for headings and more subdued tones for body text.
  • Limit Bright Colors: While bright colors can add visual interest, avoid using too many as they can be distracting and make your presentation look unprofessional.

Remember that your font and color choices should support your technical content and help convey your message effectively.

Test your chosen fonts and colors on different screens to ensure they appear as intended.

Consistency in font and color usage contributes to a polished and visually appealing presentation.

Also take a look at our handcrafted templates to get started with your technical presentations.

Engage with Stories

Engage audience with stories

People remember stories better than facts alone.

Include relatable case studies to illustrate your points and make your presentation more relatable.

Storytelling is a powerful technique that can elevate your technical presentation from informative to captivating.

Humans have been using stories to communicate and connect for centuries, and integrating this approach into your presentation can help you create a deeper and more lasting impact on your audience.

Here's how you can effectively use storytelling to engage your audience during your technical presentation:

Quick Story Example:

Example of stories in technical presentations

Meet Maya, a talented developer on a mission to make her technical presentations truly captivating.

One day, she discovered snappify, a tool rumored to bring code snippets to life .

Maya decided to give it a shot.

With snappify, Maya's code snippets transformed into dynamic visuals that got animated smoothly across the screen.

During her presentation, she used it to break down complex algorithms step by step.

The audience was captivated, effortlessly following along as the code was visually displayed.

Impressed by Maya's presentation, fellow developers asked about snappify.

Maya shared how the tool had elevated her delivery, making code accessible to all.

Afterward, snappify was known for its captivating technical demonstrations.

Developers worldwide used it to transform complex code into interesting visuals, captivating audiences and enhancing code comprehension.

Now, turn your boring code into fancy and beautiful snippets before sharing it on social media or inside your technical presentation.

In conclusion, delivering a successful technical presentation requires technical skills, engaging visuals, and audience interaction.

A compelling story and utilizing effective visuals are crucial for delivering a memorable and impactful presentation.

Following the tips in this comprehensive guide, you can always deliver successful technical presentations for interviews, YouTube videos, tech talks, social media posts, and much more.

How can I adjust my technical presentation to different levels of expertise among the audience?

Adjust technical depth and terminology based on audience familiarity. Provide real-world examples for beginners and deeper insights for experts.

What is the difference between presentation and technical presentation?

Presentations can be either general or technical. General presentations inform or persuade, while technical presentations explain complex concepts to an audience with relevant expertise like engineering, coding, or more.

How do I overcome nervousness before a technical presentation?

Practice is key. Familiarity with your content and great rehearsal can help reduce anxiety during the presentation.

What is most important in technical presentation?

Effectively convey complex concepts with clear explanations, visuals, and relevance to the audience's needs and expertise - that's clarity.

What are the four essential components of a technical presentation?

A technical presentation has four parts: intro, content, conclusion, and Q&A. Introduce, present, summarize, and impress.

How do you engage your audience during a technical presentation?

To keep your audience engaged during a technical presentation, use relatable examples, break down complex information, and include interactive elements like polls or Q&A sessions. Personal stories can also make it more interesting.

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Presentations

Communication, facilitation, ​powerspeaking blog: tips and strategies for crafting presentations, deliver more powerful technical presentations: 8 techniques.

by Ralf Wolter     Aug 4, 2022 1:36:00 PM

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Before moving into training and coaching, I was an IT Consulting Engineer for 25-plus years.  To this day, I have a left-brain bent.  But I remember the experience that changed my perspective on what makes a powerful technical communicator (hint: it involves both hemispheres).

I was watching a very senior engineer at Cisco give a technical presentation.  This engineer was so senior and well-regarded, he held a prestigious Fellow position at the high-tech company.  

What struck me was that he was so good at illustrating his points and keeping the audience rapt.  I approached him after his talk and asked him, ‘What’s your secret sauce?’  He said, ‘Whenever I give a technical talk, I start by explaining in a way that my mum would understand it.’

I really liked the way he dove into deep technical detail only after he introduced the concepts with brief, compelling stories and vivid analogies.  To me, that was a perfect way to make sure everyone understands what you’re talking about, without dumbing down the content.

What I’ve learned since then is that this kind of approach to technical presenting doesn’t take away from the content expert’s credibility; as a matter of fact, it adds to it, especially if they’re addressing a mixed audience.

Delivering clear, complex data in a meaningful way to the people and businesses impacted is more important than ever—at work and in our communities.  

To do it well, you might need to rethink some of the hallmark left-brain preconceptions about how to craft and deliver your talk.  But trust me, it’s well worth the journey.

Here are our top pointers . . .

1. Start With Your Audience in Mind

Who are you presenting to, and how is your main message or proposal relevant to them?  How much detail do they really want or need? Your technical peers might be happy to dive into lots of detailed data.  But how about a mixed audience of engineers, salespeople, and potential customers?  Or maybe senior executives , who just want the bottom line?

For example, let’s say you’re presenting to a mixed audience. The best strategy would be to organize your presentation so you begin with a big-picture overview and main message/proposal for the non-technical people; then a strategic level of detail for technical managers and technical specialists outside your area; and last, a deep dive for content experts who are familiar with your work.  

powerful-presentations-1

Senior-level executives prefer content focused on the overall impact of your data or proposal: the cost, ROI, and benefits. They want the high-level view, with executive summaries, solutions, and future business implications. (Check out our downloadable PDF, “ How to Present to Executives: 23 Proven Tips ”)

Non-technical audiences and technical people in different disciplines also appreciate higher-level content.  In addition, they typically want to know how what you’re presenting will affect them directly.  Will it impact their workload or priorities?  Will it delay other projects they’re working on?  Will it shift roles or responsibilities?

Technical audiences want content rich in detailed data analysis, design specifications, theory, and statistics. They expect you to know the jargon and to use technical terms. They want to know about the research behind your data, and they appreciate information such as algorithms, process-flow diagrams, feature lists, and coding examples.

One presenter we worked with noted that with mixed audiences, he starts by announcing, "Today, I'll be doing a split-level presentation. The first 10 minutes will be a big-picture, market-focused summary. In the next 10 minutes, I will provide an overview of the technology involved. In the last 10 minutes I will go into the detail and present the results of our code review. Feel free to leave before the next level of detail if that is not what you want."

So remember, consider your audience before you get too far in crafting your presentation.  By doing so, you will be more . . .

Engaging By directing your presentation to the audience’s needs, you’ll increase attention and retention.

Efficient By creating an audience-centric presentation from the start, you’ll find it easier to plan and deliver a relevant and memorable talk.

Effective By communicating an action the audience can take as a result of the presentation, you’ll have a greater impact (we go into this in “Identify an Action Step,” below).

Here’s a helpful Audience Analysis checklist we developed for workshop participants.

Next, what do you want the audience to do with the data you’re presenting? 

2. Identify an Action Step

Once you’ve analyzed your audience, the next best step is to ask yourself, "What do I want the audience to do, think, or feel as a result of hearing this presentation?" 

One common mistake many presenters make is to assume the audience understands what they’re being asked to do.  Unless your request is clear and concrete, you risk creating confusion and losing their support.

Here are some quick examples of effective vs. ineffective action steps . . .

powerful-presentations-2

Now it’s time to dive into the core content of your presentation . . .

3. Develop a Clear Main Message

Even if you have complex ideas or data to discuss, your presentation should have a clearly stated central purpose or key message.  Why are you presenting the data?  What do you want your audience to remember?  

A short, clear, and compelling main message accomplishes several important things . . .

powerful-presentations-3

Here are some best practices for developing your main message so it’s clear and memorable . . .

As PowerSpeaking, Inc. Master Facilitator Rita Williams emphasized in the video, repetition of your main message—word for word—is key.  Research has shown that people are much more likely to retain your clear, concise main message if you repeat it at least three times throughout your presentation, at the beginning, middle, and end.

Once you’ve analyzed your audience, identified an action step, and crafted your main message, it’s time to turn to the substance of your presentation . . .

4. Make Your Content Relatable and Memorable

Maybe you want to get a group of teams fired up about the next phase of product development.  Perhaps you need to enlist support from other departments to make a system change. Or maybe your team needs budget approval from senior management to launch a new project.

No matter your purpose, you’re far more likely to succeed if you help your audience relate to your content and remember (and maybe act on) it after the presentation is over.

We’ve found that the best way to do that is to craft a technical presentation that balances analytical and anecdotal evidence— and connects with people on a human level.

Analytical Evidence: Facts and Figures

Analytical evidence is typically evidence drawn from statistical information—especially data collected by systematic methods. for example, the number of component failures reported in a quarter, the percentage of people who had adverse reactions to a new drug, or the roi on a new service offering over a specified period of time would all be considered analytical data. , anecdotal evidence: stories, analogies, case studies, examples.

Anecdotal evidence tells a story rather than drawing solely on numbers or percentages. Examples:  A story about how a seriously ill patient responded to a new drug, reading a letter from a satisfied customer, or talking about an experience you had when calling your own company for customer service. 

Some technical people in our workshops bristle at the idea of storytelling or, as they’ll say, “trying to be entertaining.”  But being an entertainer isn’t the point here.  The point is that we’re all human, and images, metaphors, and stories spark our interest and lodge in our memories more easily than facts and figures alone.

  “In fact, the thickness of the Earth's atmosphere, compared with the size of the Earth, is in about the same ratio as the thickness of a coat of shellac on a schoolroom globe is to the diameter of the globe. That's the air that nurtures us and almost all other life on Earth, that protects us from deadly ultraviolet light from the sun, that through the greenhouse effect brings the surface temperature above the freezing point.”   

In his book “Actual Minds, Possible Worlds,” psychologist Jerome Bruner estimated that facts are about 22 times more memorable when they are delivered via a story.  

When the brain sees or hears a story, it mimics the pattern of the writer’s or speaker's brain. This is known as neural coupling, where in effect,  the storyteller literally shares their sensory experience with another person.  (A much more memorable experience than looking at a spreadsheet in a slide presentation.)

powerful-presentations-4

“ You cannot reach a person's head without first touching their heart, and the path to the heart runs through the brain, starting with the amygdala . . . We now know which brain chemicals make us pay attention to a speaker (cortisol) and which make us feel empathy toward another person (oxytocin)." — Carmine Gallo, "Storyteller's Secret.”

  “ You can’t play tennis with a bowling ball.”  

So, remember that research proves you will increase the impact of your data and your message by reaching people through their hearts and minds .

Next, use the power of imagery to help people understand and remember key points . . .

5. Be Creative With Visual Aids

Whether you’re presenting in person or virtually, there are several ways you can hold people’s interest and drive home your message by getting creative with visuals.

Add Imagery to Explain Data

You already know not to clobber your audience with endless data-dense slides, right?  Good.  The more you can convey data/key messages via imagery, the more engaging and memorable your content will be.

powerful-presentations-5

Here are a few more examples of combining simple, powerful images with (few) words to deliver a message . . .

powerful-presentations-6

Don’t Limit Yourself to Slides

Think about introducing a variety of visual aids to make your presentation more interesting . . .

Whiteboards : A virtual whiteboard or an in-person flip-chart are still great ways to emphasize key points, capture audience feedback or questions, or explain a concept. 

Props: Use props to illustrate a key metaphor or idea from your presentation. A world globe could help illustrate the global marketplace, or an apple could evoke preventive health care (“An apple a day keeps the doctor away.”) 

Handouts: A handout allows the audience to take something back to work that can be used as a reference or summary of your content.

Video Clips: These are a great way to break the monotony of still slides, and often introduce a more human factor to the topic. 

6. Use Pattern Disruption to Hold Attention

There’s nothing like breaking a pattern to snap people back to attention.  Think of a presenter who suddenly turns off the screen or introduces music.  Or how about a presenter who’s been talking for five minutes then suddenly . . . stops.  Silence, for like 30 seconds.  You’d look up, right?

Consider places in your presentation where people might need something fresh to keep them engaged.  Some examples . . .

  • Stories and analogies
  • Video clips or sound recordings
  • Style changes (vocal, movement, gestures, pausing)
  • Blanking the screen
  • Visuals (graphics, illustrations, images)
  • Audience participation (small group discussion, brainstorming)

Next, let’s look at one aspect of successful presenting that causes many techies to roll their eyes:  an engaging delivery style.  

Stay with me.  It’s relatively painless . . .

7. Don't Underestimate the Power of Style

A speaker who stands statue-still, stares at their slides or notes, and speaks in a monotone is enough to put anyone to sleep—no matter how interesting the content.  

Remember, even scientists, engineers, and system programmers are human.  And research has shown that we humans are moved by nonverbal communication.  We “read” a lot into its presence or absence, which means it can either obscure or make clear what we’re saying out loud.

“What you do speaks so loudly that I cannot hear what you say." — Ralph Waldo Emerson

If you’re preparing to make a presentation or give a talk, it’s likely you do what most people do: focus solely on your content. While what you have to say is definitely key, how you say it—through nonverbal “language”—is a lot more important than you might think.

Research has shown repeatedly that your posture, gestures, facial expressions, and the tone and cadence of your voice play a huge role not only in getting your message across to an audience, but also, in engaging them, building trust, and increasing your credibility.

Your tone of voice, for example, has a big impact on how your content is received. 

Not being able to hear a speaker, either because of poor audio or a too-soft voice, isn’t just an annoyance. In a USC study that looked at the effects of poor audio in scientific presentations, they found that, “When the video was difficult to hear, viewers thought the talk was worse, the speaker less intelligent and less likable, and the research less important.”

Speaking in a dreary monotone is another way to lose your audience.  Watch how to avoid it and instead, create energy and interest . . .

source: Great Speech Writing, "How to Avoid Speaking in a Monotone," via YouTube

If you’d like more tips on making nonverbal communication work for you, check out our blog, “ Use the Power of Nonverbal Communication to Connect with Your Audience: 7 Tips .”

8. Bring Your Authentic Self to the Table

Speaking of the human factor when it comes to presentations, know that authenticity, openness, and passion go a long way in engaging your audience, building trust—and yes, even establishing your credibility. 

NASA mathematician Katherine Johnson once revealed her childhood passion for numbers in a very simple, relatable way . . .

“I counted everything. I counted the steps to the road, the steps up to church, the number of dishes and silverware I washed ... anything that could be counted, I did.” 

Now, if you had been in the audience when she led with that, she’d have your attention, right?  

No matter how complex the data or the message, an audience-centric, authentic, human approach is a good place to start.

Join Us in Conversation . . .

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Topics: Effective Technical Presentations

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Your Guide to Video Presentations: Ideas, Benefits & How-To

Sep 1, 2023

The remote workforce has reshaped business dynamics, introducing both challenges and opportunities. Surprisingly, one aspect that remains unchanged is the mode of presentation. PowerPoint transitions seamlessly from the office to virtual meetings, yet unfortunately, static presentations fail to excite in this new digital space. Video presentations , on the other hand, offer a dynamic and engaging platform for sharing information effectively. According to Social Media Week , viewers retain 95% of a message conveyed through video.

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How to Make an Eye-catching Video Presentation in Minutes | InVideo

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tech presentation videos

Video is now the undisputed king of mediums in business communication. HubSpot reports that 85% of companies use videos in their marketing efforts. From webinars to demos, from sales presentations to investor pitches, and from welcome videos to online tutorials, videos are the go-to channel. Clearly, video marketing  is on the surge.

And video presentations are among the most widely used formats for video marketing. But how exactly can you create winning video presentations, to begin with?

Simply by signing up to InVideo for business where you get tailor-made template and video editing services on demand so you can spend your time running your business. Sign up for a free demo here. 

Video Presentations Q&A

Before we get into the meat of our guide, let’s quickly answer a few commonly asked questions.

1. What is a Video Presentation?

A video presentation is a form of communicating with an audience with the aid of a video or completely using a video. The video could be made of PowerPoint slides , still images, animation, or actual video footage.

2. Why Should I use Video Presentations?

Common reasons for using videos as presentation aids include:

- Overcoming space/time limitations - Using video as a visual aide to drive your point home - Video enables you to compress a lot of information into a digestible size

3. How do I make a Video Presentation?

Thanks to the advancements in technology, making video presentations has become very easy. It has also become more affordable than it was a couple of years ago. While different video makers have different steps to take when making a video , here are the basic steps to follow:

- Come up with a concept for your presentation. - Craft an engaging script . - Decide on the visual assets (and format) you’ll use. - Use a professional video editing app to bring it all together. - Promote the video.

Pro tip: To make things even easier, you could sign up to InVideo for business and get presentations made for your brand using the editing-on-demand services.  Sign up for a free demo here . 

4. How do you begin a Presentation?

You can open your presentation in 7 ways:

1. Share an anecdote or short personal story. 2. Kick-off with a provocative statement. 3. Present a startling statistic or data. 4. Tell a good clean joke that suits the audience. 5. Ask a loaded rhetorical question. 6. Show the audience a compelling visual. 7. Hook people with a fascinating quotation.

5. How do you Make a Video Presentation with PowerPoint?

Turning a PowerPoint presentation into a video is easy. Just follow these steps:

Step 1: On the File  menu, select Save  to make sure you have saved all your recent work in PowerPoint presentation format (.pptx).

Step 2: On the File  menu, select Save As .

Step 3: Select the folder location where you want to store your PowerPoint Show file.

Step 4: In the Save as type  box, choose PowerPoint Show (*.ppsx) .

PowerPoint Show Save as Options

Step 5: Select Save . That’s it.

Now that we’ve answered a few basic questions, let’s dig deeper into why videos are so powerful.

What Makes Video Presentations so Effective?

Why do they increase the impact of your message?

Well, it’s simple, really – people are visual creatures. This means we take in more information by watching than by reading. Remember the saying, “a picture is worth a thousand words”? Besides that, here are 4 other reasons video is so effective:

1. Conveys emotions better

No other communication channel conveys emotions better than video. That’s because video caters to the brain’s visual and auditory systems, helping the viewer pick up on cues like body language, facial expressions, imagery, and music.

2. Cements information better

According to research , people remember 10% of what they hear and 20% of what they read. However, they remember a staggering 80% of what they experienced. In short, visuals are easier to remember than text or audio because they help your audience “experience” your message. It makes video an essential part of creating presentations your audience will remember for a long time.

3. Makes it easier to digest information

Especially when explaining complicated concepts, video is a great way to present information in an easy-to-understand way. Not only is the format easy to take in, but it also makes breaking down concepts easier.

4. Builds relationships fast

I’m sure you know the marketing mantra: people buy from people they know, like, and trust. Nothing beats video in making prospects or your audience know, like, and trust you…   fast. Video is an instant relationship builder. It’s the next best thing to live face-to-face communication.

A video is a great tool that has made it easier to communicate thoughts and ideas with people – not just in a room, but even across the globe.

6 Types of Video Presentations You Need to Know

Video presentations come in different flavors, depending on their purpose.

types of video presentations

1. Educational Presentations

These are mainly used in teaching and learning sets online or in a classroom setting. These make it easier for the teacher to convey information and the students to grasp the concepts.

Use this template

2. Sales Presentations

The field of sales has evolved tremendously in the past decade. With customers being savvier, sales reps must play the game well if they’re to bag sales. One way they can do that is by creating story-based sales video presentations.

Sell more with pro video presentations

Use 5000+ InVideo templates to get started

Sell more with pro video presentations

3. Investor Pitches

Need to woo an investor? One of the best ways to do that is by using a video pitch. This will help you present your business plan in a visually appealing way so they can easily grasp your business concept.

4. Promotional Videos

Whether you’re promoting an existing product or a new one, video is your best bet for getting eyeballs on your product (or cause). People relate better to what they can see, making video the best medium for presenting your promotions (like product reviews, for example).

5. Employee Training and Onboarding

Video presentations are great for conducting employee training and onboarding. One of the main reasons for this is that video helps reduce the resources spent on these 2 important aspects of employee relationship management.

6. Informational Videos

As the name suggests, the informational/how-to type of presentation serves to pass on important information. Why video in this case? Because it’s more engaging and can pack a lot of information in a short clip.

Pro tip: You can get tailor-made templates to create any kind of presentation for your brand or business using InVideo for business . Sign up for a free demo here . 

How to create killer Video Presentations – 4 Tips

Now you know why video presentations are important and which scenarios to use them in. Now to the fun part – tips on creating killer video presentations. Let’s get to it, shall we?

Tip #1 - Know your Audience

how to create a killer video presentations - know your audience

The most important aspect of creating a stellar presentation is to know and understand your audience. Even if you use the best video presentation maker , if you don’t target a specific, clearly defined audience, your presentation will flop. Understanding your audience will help you:

A. Communicate effectively

Effective communication involves knowing the language and examples that resonate with your audience.

B. Choose the right visuals

Certain visuals are more impactful when used on a particular audience. Study those that your audience will easily understand and relate to.

C. Connect on an emotional level

No matter the type of presentation, it’s crucial to connect with your audience on an emotional level. And to do that, you need to understand the emotional triggers to push in your video presentation.

Invest in adequate audience research. While it may be time-consuming (and a bit costly), it will pay off in the end.

Idea #2 - Brainstorm video content ideas

Create Killer Video Presentations - Brainstorm Video Content Ideas

Now that you have gathered enough audience data, it’s time to brainstorm some content ideas. Whether you’re creating your talk solo or as a team, 3 crucial questions will lay the foundation of your brainstorming session:

1. What do you want the video to achieve? 2. Which emotions do you want the video to evoke? 3. What will visual elements help your video achieve its goal?

The answers to these questions will help guide your ideas. They are key to creating a killer video that your audience will love.

Tip #3 - Craft engaging scripts

Craft Engaging Scripts

Audience research? Check.

Great idea? Check.

Now we get to another interesting stage of creating great video presentations  – crafting an engaging script. Whether it’s a live presentation, a webinar, or even a product review, you’ll need a great script to ensure you keep your audience engaged.

Even if you love creating impromptu videos, having a script for your video presentations is important. And no, you need not be Quentin Tarantino to produce a great video script (although it won’t hurt to learn how to become a good copywriter). Here are 3 reasons a good video script is a must:

1) Helps structure your video

To ensure your video has a smooth and progressive flow, you’ll need a good script.

2) Eliminates “dead spots”

Dead spots, or moments of inactivity, are a great turn-off in a video. They reek of unprofessionalism and can lead to your audience disengaging. The best way to eliminate dead spots is to craft a solid video script .

3) Keeps you on track

It’s very easy to get sidetracked when creating a video . However, with a script, you minimize the instances of going off-topic.

Creating scripts for your videos is a best practice that shouldn’t be overlooked. If anything, invest more in your script than the visuals as a good script can save a video with poor visuals.

Pro-tip: Once you’re confident about your script, it is time to make things even more clear. A  storyboard will allow you to break down your video visually, scene by scene, describing what is happening in it.

Tip #4 - Invest in the Right Tools

video presentations right tools - InVideo

With video, one thing you should never skimp on is the tools you use, particularly your video editing software. While there is a gazillion free video editing software on the market, it’s highly recommended that you use a professional video editor . And that means going the paid route.

Why should you spend on a video editor when there are countless free options available? Here’s why:

A. Get more (professional) features

Creating professional-looking videos requires a lot of resources and features. Most free video editors lack the features that will enable you to create professional videos.

B. Avoid branding and ads

With video editing software, free is never free. That’s because you pay through being forced to include the video editors brand in your work. In other words, you pay by advertising for them. Besides branding, some free video editors may subject you to irritating in-app ads.

If there’s one thing that’s inevitable when it comes to software, it’s that one time or another you’ll encounter glitches. This is where paid video editors have a great advantage over their free counterparts – you’ll have access to customer support.

From hardware (like cameras) to software (like video editing software), the tools you use will determine the quality of your videos. Invest in professional tools, and your presentations will sweep your audience off their feet because they’ll be more polished.

Pro tip: If you don't have the time or bandwidth to find your way around an editing tool, simply sign up to InVideo for business and get presentations created using tailor-made templates and on-demand editing services. Sign up for a free demo here . 

Tip #5 - Adopt Video Presentation Best Practices

There’s no need to reinvent the wheel when creating presentations . Most winning video presentations are based on common fundamental principles that work. Here are some you need to know:

1) Create impactful intros (and outros)

Your intro is the most important part of your presentation as it sets the tone for the rest of the talk. If you can’t engage your audience with your intro, you probably won’t get another chance to engage them.

2) Keep it short, sharp, and sweet

No matter how engaging your video is, always remember it’s not a movie. The point is to keep your audience engaged enough to pass on your information, no more no less.

3) Be professional

Don’t throw out your professional etiquette just because you’re on (or using) video. Maintain professionalism in your video presentations by, for example, using clean language and maintaining a good posture.

4) Use quality sound

Sound plays an integral part in presentations. Whether it’s music or speech, make sure it’s crisp, clear, and audible.

By following these (and other) video presentation best practices, success is inevitable. Remember, the presentation is not about you; it’s about your audience. So, ensure that your presentations provide a good user experience for your audience.

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Looking for a great Video Presentation Template? Here’s what you should consider

video presentation templates in InVideo

Templates are lifesavers. They help you create a decent presentation in a snap, even if you are a newbie.

Here are 3 simple questions to help you determine if a template is good:

1) Is it editable? – Are you able to change things like playback speed, effects, or text, so you produce something you like? Stay away from rigid templates that don’t give you the freedom to create with ease.

2) Is it customizable? – Can you design brand-specific clips using your company’s colors, fonts, and styling? Good templates give you wiggle room to include your brand’s specific needs.

3) Is it campaign-specific? – Different videos fit different scenarios. Ideally, you want templates tailored to your current campaign.  That way, you have less tweaking to do because the templates are close to what you want.

Pro Tip: Get more tailor-made templates for your video presentations by signing up to InVideo for business . Sign up for a free demo here . 

5 Awesome Video Presentation ideas to bring The House Down

Presentation is both an art and science. Get the balance right, and you have the audience eating out of the palm of your hand. Here are some ideas to help you do just that.

Idea #1 - Tickle them with humor

Humor is a powerful learning tool.

According to studies by Physiology Org humor leads to learning because of it:

- Attracts and sustains attention. - Relieves tension and produces a relaxed atmosphere. - Enhances participation. - Increases retention and motivation. - Bonds the student and the teacher.

However, to reap all these benefits, the humor must be appropriate and on-topic. So spice up your presentation with a joke or two. The result? Your audience will laugh and learn.

Idea #2 - Use Relevant Examples

Effective presenters use timely, powerful illustrations.

The word illustration comes from the Latin term ‘illustration,’ which means illumination. So practical examples are like windows of your presentation. They let light in. They help people see or understand the material better.

Here are 5 questions to ask about your illustrations:

1. Are they relevant to the topic? 2. Are they suited to the audience? 3. Are they suited to the time limit? 4. Are they enlightening? 5. Are they well told?

Grab compelling examples from books, movies, TV shows, history, children, current events, and captivating real-life incidents. Use good illustrations ram your points home.

Idea #3 - Wield Questions like a Ninja

Questions are an integral part of learning.

Sharp questions aid learning. Plus, they keep listeners highly engaged.

Ask questions:

- At the beginning of your presentation to draw your audience in. - In the middle of the presentation to revive waning audience interest. - At the end of the talk, so the audience reflects on the material.

Also, allow the audience to ask questions. When your audience asks questions, they switch from passive spectators to active participants.

Idea #4 - Be Minimal

Have you ever sat through a presentation and felt:

- Dazed? - Confused? - Strained?

More than likely, the reason is the presenter drowned you in a blaze of inessential stuff. There was too much going on you couldn’t cope with.

Minimalism is removing all unnecessary material, leaving only the bare minimum needed to put your points across. It means using just enough text, visuals, scenes, or slides to make the point and no more. A minimal presentation is clean and uncluttered.

Simple yet intriguing. Plain but profound. Basic but punchy.

Most importantly, it makes learning easy and enjoyable.

Idea #5 - Connect emotionally with a story

Stories are speakers’ most powerful weapons. That’s because stories play a dual purpose –

- Engage intellectually - Connect Emotionally

And an emotional connection is key to bringing the house down with your presentation. Why?

An emotional connection:

- Endears you to your audience - Makes your presentation memorable - Inspires your audience to take action

By using a relevant story in your video presentation, you’ll ensure that your audience walks the entire journey with you from intro to outro.

6 PowerPoint Presentation tips to wow your audience

powerpoint presentation tips

No business video guide is complete without PowerPoint, the staple software for business presentations.

Here are 6 golden rules to help you nail your next PowerPoint presentation and leave your audience crying for more:

1. Keep Things Simple

Legendary artist Leonardo da Vinci once said something profound:

"Simplicity is the ultimate sophistication".

With the plethora of apps and templates at your disposal, you will be tempted to complicate things. Don’t. Keep things simple.

Simple design. Simple colors. Simple story.

People get swamped and confused by complicated stuff but easily absorb and appreciate straightforward material.

2. Good visual contrast

What use is your blockbuster presentation if the audience can’t see it?

You want people to enjoy your presentation, not endure it. If you use dark fonts on dark backgrounds or light fonts on light backgrounds, you’ll strain your audience’s eyes. They’ll struggle to see your lovely slides.

Classic black-on-white color contrast does just fine. You can use colors like red, blue, or yellow for headings and images. If you don’t like black and white, you can use other colors you prefer as long as the contrast of your combination is bold and strong.

3. Use a few words and animations

It’s easy to go overboard with fancy animations and a gushing stream of words. Only use as many words as it takes to get your point across and no more.

Too many words cause the audience to read rather than listen. Remember, your slides are there to compliment your talk, not substitute it. Also, a lot of words will fill up many slides that wear your audience down.

Ruthlessly cut out senseless animations that don’t add value to your talk.

4. Use excellent images

Images are to a presentation, what water is to fish. Without them, your presentation becomes bland. It lacks the needed fizz to keep your audience hooked. But only include relevant images.

Not only that. Above all, make sure all pictures are of high quality. Amateur-looking clip art causes the audience not to take you seriously.

Pro-tip: Get access to millions of stock assets and tailor-made templates with InVideo for business . Sign up for a free demo here . 

5. Smooth and fast transitions

While PowerPoint transitions can make your presentation engaging, don’t overdo them, especially the advanced ones. Not only do they quickly drain power on weaker machines, but they also distract the audience. Stick to simpler and faster transitions like wipe or slide.

6. Avoid overloading your slides

In presentations, less is more.

Having a lot going on your screen confuses and overwhelms listeners.

Cramming too much info into your slides is a big no-no. Clutter is your enemy. Strip your slides down to essential words and images. Your audience will love you for it and leave you with many takeaways.

Pro looking Video Presentations – No longer an option

With Industry 4.0 fast coming into its own, going digital is no longer an option for businesses and speakers.

And one of the most important communication mediums in the digital age is video. That’s why you can’t afford to ignore video any more. Whether you’re speaking before a live audience or seeking to disseminate information to a global audience, video presentations are the way to go.

Need a great tool to create stunning video presentations? Then make sure to schedule a demo and see just how much you can do with InVideo for business. 

Let’s create superb videos

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7 Steps to Delivering a Technical Presentation

June 21, 2021 - Dom Barnard

So you want to share the fruits of your technical labor with a presentation? Perhaps, you’re an engineer, a maker, a coder, or a designer, and you’re looking to discuss a research study, explain a process, or demonstrate a product.

Regardless of the agenda,  speaking to a group  can be intimidating. However, there are steps you can take to deliver an effective technical presentation that gets your point across and appeals to the audience.

Whether you’re presenting in person or via  web conferencing software , the following tips and best practices will help you be prepared, feel more confident, and set up the tools you need to conduct your presentation without any issues.

Know your subject matter

A great presentation isn’t about reading a bunch of slides – your attendees are capable of reading much faster on their own.

If you are going to pack your slides with dozens of details and bullet points, you might as well ditch the slides and write an article instead. It’s difficult for the audience to listen to a presenter and read a lot of information at the same time.

Your job as a presenter is to be the expert that your attendees expect you to be. Keep your slides simple and minimal. In fact, 91% of people say that  well-designed slides  help  boost their confidence  when giving a presentation.

Remember that your slides are not the star of the show, you are. Help your audience understand and make sense of what they are reading in your slides. To do this, make sure you are using a  suitable structure  for your presentation.

You can do these things only when you’re well-versed in what you’re presenting. The slides are supposed to be your outline, or simply a table of contents to remind you what to cover during the presentation.

Know your audience

Knowing your audience  is crucial for any presentation, but it’s even more important for a technical one. If your audience is as experienced and comfortable with the topic of your presentation as you are, then you don’t want to dumb it down to the extent that it bores them.

On the other hand, you don’t want to give a complex presentation to an audience with no clue of what you’re talking about.

There may also be times when your attendees are people with different levels of technical skill, experience, and interests. Then your job is to make sure that the content of your presentation is relevant and doesn’t alienate any of those segments.

Presentation relevance

Image Source:  Digital Clarity Group

To understand how technical you need to be, consider what your audience might already know and how much is required for them to understand to meet your goal.

If your objective is to acquire funding, for instance, your audience will be more interested in financial benefits than the technical details of your product. The idea is to meet the needs of your audience, not to fuel your passion for engineering.

Configure your IDE

Since you’re delivering a technical presentation, there may be instances where you’ll want to walk your audience through your development environment, code scripts, software demos, or other technical components.

However, you may have adjusted how things look on the screen according to what’s the most convenient for your usual workflow. And what’s good for working in your day-to-day routine may not render well as you go full screen in presentation mode.

Visual studio IDE

If the attendees can’t decipher what’s on the screen, they’ll get confused and will find it hard to focus on your talk. So it’s important that you customize whatever you’re going to show in your presentation such that it’s easily readable and viewable.

There are several steps you can take to make this happen. First of all, don’t use dark backgrounds. Light-colored backgrounds are easy on the eyes. Second, adjust your font styles and sizes to make sure they’re big enough.

And finally, learn to zoom in on specific areas as required, depending on whether you’re using a  Windows PC  or a  Mac system .

Practice Presentation Skills

Improve your public speaking and presentation skills by practicing them in realistic environments, with automated feedback on performance. Learn More

Minimize distractions

Nothing is more annoying than to keep getting disruptive notifications or popups from in the middle of your presentation. These can be from your operating system (Windows or Mac), or apps such as Slack, Email, Twitter, and more.

At times, these notifications can be personal, embarrassing, or contain confidential information that you don’t want your audience to see.

Therefore, it’s best to make sure in advance that there are no unpleasant surprises. Before you get up to give your presentation, turning off your notifications can go a long way.

This will also reduce the number of processes running on your machine and free up available resources. As a result, the resource-intensive programs that are part of your presentation will run a lot smoother. Here’s how to turn off  notifications for Windows ,  Google Chrome , and  Mac .

Get the right equipment

If you want to be a master presenter, you should have the proper tools for the job. The basics include a desktop or laptop machine with good configuration, a big display screen, presentation software (usually MS Powerpoint or Keynote), and a clicker/pointer device.

A clicking device, like the  Logitech Wireless Presenter , can help you switch slides from wherever you are in the room, point to a specific part of a slide, and add an overall professional touch to your presentation.

In addition, you should have any cables (HDMI, VGA, USD, etc) and adapters required to connect the devices you are going to use for the presentation.

Conrad delock adapter

Conrad Delock USB 3.0 Network adapter

If you have no idea about what will be available at your presentation venue, then carry one piece of each of the commonly used cables and adapters. You’ll thank us later.

Rehearse in advance

Practice your slides and your demo multiple times before the presentation, even if you have presented the exact same thing in the past. Do not make any assumptions about your actual presentation environment based on your practice environment.

Technologies and situations change, and you may find things that catch you off guard. Run through everything at least once the night before just to be sure.

Practice presentations in VR

Practice your presentations with  interactive exercises .

Even better if you can record yourself during these rehearsal presentations and watch the recordings later to find areas of improvement.

Also, if you’re relying on downloading or doing something in front of the audience that may require a high-speed internet connection, don’t assume you’ll have access to such a network during your presentation. Download and install whatever you need ahead of time.

Finally, enjoy the experience

You’re giving a technical presentation, but that doesn’t mean it has to be boring, or that you have to be serious all the time as you talk.

It’s okay to have fun, crack some jokes,  tell a story ,  ask a rhetorical question  or invite participation from the audience when presenting. In fact, a study showed that presentations that don’t let the audience participate see a  drop of 14%  in engagement.

Don’t worry too much about things going wrong. See every presentation as a dialogue with your attendees and an opportunity to learn and be a better presenter. If you are enjoying yourself, so will your audience.

Home Blog Presentation Ideas Video Presentations: A Guide for Engaging Content

Video Presentations: A Guide for Engaging Content

Video Presentations: A Guide for Engaging Content

In a time when the Millennials’ attention span can be measured as little as 12 seconds, how can we create genuinely engaging presentations? Is continuously changing slides the answer these days?

A skilled presenter has to master different techniques; therefore, we will examine the potential for video presentations. Join us to discover what video presentations are, the reasons why you should use them amongst your presentation tools, and exciting tips on how to drive engagement from them. 

Table of Contents

What video presentations are

Video presentation stats to consider, different types of video presentations, why should you use video presentations, what are the components of a winning video presentation, the role of accessibility: advanced research on video presentations, 5 tips on how to make your video presentations engaging.

  • How to create a video presentation

Do you need special software to create video presentations?

Closing thoughts.

Presentations are a crucial part of business and academic environments. Thousands of presentations are delivered each day in different environments; still, many are doomed to fail. Although we can blame this on a lack of proper presentation skills , reality tells us there’s a change in how people prefer to see the content.

As a general rule, consider 10 minutes the Goldilocks Zone for traditional presentations in what comes to audience engagement . Inspirational presentations like the ones we see on TEDx don’t follow this rule, as the objective here is to share a compelling story as detailed as possible so the audience can relate. In some cases, academic presentations of the thesis defense style remain loyal to a specific format. Still, trends are also changing, and video presentations have much to offer in terms of exposing complex concepts more plainly.

A video presentation can be represented in multiple formats: as a compendium of animated slides in video format, video files and audio sources packed on a single video file, a video recording made in interview format, a video documentary, etc. Although this definition may sound redundant, the concept behind a video presentation is that they don’t require a presenter to change between slides or windows to browse different assets . Hence, the importance to create a story behind the video presentation, so the various elements don’t feel segregated without logic.

We can say people use the video format to convey information in courses, job training, edutainment, conferences, and any kind of message-sharing purpose that requires connecting with the audience for engagement.

Before dwelling on the specifics of building a video presentation, here we share some video presentation stats that speak about the importance of video presentations these days from a marketing perspective.

  • Online search continues to be the most common way (45%) for users to find instructional and informational video content. ( source )
  • The most commonly-created types of videos are explainer videos (72%) , presentation videos (49%), testimonial videos (48%), sales videos (42%), and video ads (42%). ( source )
  • 57% of consumers said that product videos make them more confident in a purchase and less likely to return an item ( source )
  • Millennials’ attention span can be measured as little as 12 seconds ( source )
  • A minute of video is worth 1.8 million words in terms of information retention ( source )

As you can see, the effort of building a video presentation is well-paid in terms of consumption and content information retention from the audience.

Depending on the requirements of the presentation itself, we can classify video presentations as follows:

In-Company Video Presentations

These video presentations belong to the business and corporate world, but their purpose is to distribute information among coworkers or to coach the personnel for a specific requirement. In-company video presentations are used in workspace training, as part of internal recruitment processes, or other kinds of internal presentations.

In-company video presentations usually carry the company branding; they have restricted access for people outside the organization, so their distribution methods happen in meeting rooms dedicated to these purposes. 

Business Video Presentations

Business video presentations are used for a variety of business purposes: business pitches, workspace training, advertisement, product releases, recruitment, and more. Business video presentations also include the ones dedicated to  B2B or B2C relationships. 

Like In-Company Video Presentations, they carry branding to identify the video presentation’s author quickly. They are shared through official mediums for the company (like a brand’s social media channels and website), during corporate meetings with investors or potential business partners, and through 3rd. party channels.

Example of Product Launch Video Presentation by Xiaomi

Examples of these kinds of videos are product launch sessions, much like what tech giants like Xiaomi do.

Another kind of business video presentation is the explainer video. Explainer videos can be defined as short online marketing videos that are used to explain the company’s product or service. Explainer videos are commonly used for sales, marketing, and training purposes. Here is a real example of a 1-minute video presentation introducing SlideModel.com.

Another application of business video presentations is when sponsorship deals are involved, as brands can present their value to influencers through short reels.

Resume Video Presentations

This is a relatively recent but incredible turn of resume presentations. In resume video presentations , the candidate offers a detailed introduction of their capabilities, skills, interests, and potential value to the employer in a visually engaging format.

Unlike traditional CV presentations, the video format gives little room for anxiety, answering most of the interviewer’s questions or even driving admiration for the effort and dedication to this job-hunting adventure. 

We recommend the usage of resume presentation templates for this purpose, as they save tons of time in crafting a high-quality resume video presentation. 

Educational Video Presentations

This category can be divided into three different sub-categories:

Academic Video Presentations

Intended for University-level presentations or post-Doctorate work, these presentations follow strict format guidelines. They are mainly designed to distribute data comprehensively, with proper documentation backup. Animations usually don’t take part in these video presentations.

Despite being commonly associated with business events, conferences also belong to the academic video presentations category, as the live sessions are recorded to spread the message about important research discoveries. 

Teaching & Training Video Presentations

Teachers introduce the presentations to their students on various topics to understand abstract issues better. Chemistry, Physics, and Geography are typical examples of subjects that use video presentations. However, subjects like History and Philosophy can save countless hours of whiteboard sessions by using educational video presentations. 

Webinars fall under this category, either being released to the public or in-company webinars, as they share common aspects in their structure. Do keep in mind that educational content recorded as video presentations is not the same as a webinar, as the latter requires the presence of a live audience, a moderator, and usually a Q&A session at the end of it. If we talk about educational content being recorded and released as a course platform, then we can say it is a workshop.

According to recent studies, visualizations through video presentations and video-based learning can enhance understanding. It is demonstrated that students who watched learning videos on Statistics, influenced engagement and motivation positively .

Student Video Presentations

Finally, students also make video presentations as requested by their teachers to present a lesson or project exhibition. These presentations vary as the students grow older, becoming less dependent on animated effects, setting the bases for future work or academic presentation formats.

Informal Video Presentations

If you remember seeing videos in situations like 50th birthday parties, baptisms, wedding anniversaries, etc., then you have already experienced informal video presentations. 

These informal presentations are free from any format restriction. As the term implies, they are used for any kind of meetup, making it simpler to share a story rather than to tell a lengthy story.

Inspirational & Motivational Video Presentations

The final category belongs to the video presentations with a strong emotional component. They are built to connect, to empathize with the audience in specific situations or problems. Examples of this are TEDx , Evan Carmichael, or similar influencing platforms.

In general lines, motivational video presentations are recordings of live events shared with the purpose of getting the message to the biggest audience possible (internet consumers). Another possible format for these presentations is recorded interviews or testimonials intended to speak about a person’s contributions to society. An example of this, from an organization’s point of view, are the videos produced by the UK’s NHS to highlight and thank their medical personnel for their efforts during the COVID-19 pandemic. 

Inspirational video presentations share common aspects with motivational speeches. A list of requirements for these video presentations would be:

  • Have a clear purpose
  • Make it personal
  • Get the message tailored for the target audience
  • A strong conclusion

Compared with traditional presentation methods, such as presentation slides or speaking in front of an audience, video presentations can offer a series of advantages. 

For starters, as you write the “ story ,” you are also rehearsing the points to be covered. In that way, anxiety or shyness won’t trigger you to forget about essential points or lose track of time. The length of the presentation can be predetermined, depending on the external requirements of the organization party, or how comprehensive or concise you need it to be. 

In the case of people struggling with camera shyness , an animated video presentation with voiceover is the answer to deliver quality work. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. You can also convert images to video online using video editor platforms to easily create video from images and voiceover on video.

Video presentations can be persuasive thanks to the usage of graphics and audio. It is far easier to convey emotions through video presentations than to put them in the presentation design. Also, research by Dr. James McQuivey proved that a minute of video is worth 1.8 million words in terms of information retention.

Regarding engagement, the popularity that both TikTok and YouTube gained among the younger generations reflects the behavioral changes in content consumption . It has come to the point that even professionals use TikTok to demystify health hoaxes and help users worldwide. Therefore, using video format for presentations can help to boost your presentation performance, making it attractive for your audience and less effort-demanding. 

The most significant factor in delivering a successful video presentation is keeping the audience engaged. To ensure this, make sure the presentation doesn’t feel robotic-like but that it conveys a personal message. Don’t get this point wrong if we talk strictly about business or academic scenarios; making video presentations to deliver your personal touch can become as simple as selecting the proper color combination to enforce your message . Other solutions come from watching your voice tone not to make it too monotonous. 

Structure your presentation accordingly. In business or academic video presentations is a good idea to introduce a slide in the fashion of a table of contents . It is an extra touch that brings the audience closer to the topics due to be discussed. 

Consider the audience’s perspective as a vital element in video presentations. Check relevant examples of the topic discussed on platforms such as YouTube or DailyMotion. Compare their approach to yours and assert if you would watch your presentation as a spectator or not. This simple test gives insights into which aspects you should work on.

Winning video presentations never miss the usage of CTAs. It’s a good method to direct the audience’s interest to a specific goal.

Video presentations can become an incredible tool for driving engagement, yet there is a problem that not so many presenters address: accessibility. Think about how many times a presenter ends a phrase like “over here,” assuming the audience is watching the item being shown. But what if members of the target audience have visual impairments?

Much like we consider the importance of adding Closed Captioning (CC) to our videos, accessibility in terms of the narrative is a must. On this behalf, we want to introduce an interesting research that led to the production of a tool named Slidecho . Using state-of-the-art technology like video scene detection, AI, and OCR, Slideshow follows these very steps:

  • Step 1: Extract slide frames
  • Step 2: Selecting slide elements
  • Step 3: Detecting described elements from the slide elements
  • Step 4: Aligning slides with the speech

Therefore, Slidecho uses an algorithmic methodology to extract the visual elements from the slides, converting them to an audio reading format whilst aligning it with the original speaker’s narration. Moreover, its interface instantiates new interactions that augment the plain video interface with synchronized slide information and audio notifications to alert users to undescribed elements.

This technological advance helps the audience better understand what is being presented, regardless of the context of the presentation. Imagine an award ceremony where many references apply to visual cues. People with visual impairments get half of the message, with luck, when presenters fall into colloquial language usage, not understanding the context or having to ask for clarification. If instead, the synced narration is available, we then talk about making presentations available for everyone. This is an accurate definition of enriching an event experience.

If we talk about attending to the needs of people with hearing impairments, we have to consider the social factor as a motivator in presentations. It is a common mistake to leave slides filled with text and voiceover narration in the background providing detailed information. A study made by Stanford University speaks about the value of having the presenter’s face available through these slides, as it delivers both social cues plus helps users through lip reading. The human factor also reduces distractions since the audience must check the presenter’s input on written slides.

Example of video instruction with lecture slides in the back - Effects on information retention, visual attention and affect.

Tip #1 – Be mindful of the presentation topic

It’s not the same to create a presentation for a business audience as an inspirational presentation. The category of the presentation shall determine items like

  • Background music
  • Color theme
  • Visual hierarchy
  • Videos to include

Tip #2 – Limit the number of words to include

The whole idea behind the video presentation is to make a dynamic presentation, not having to pause every 5 seconds to allow the spectator to read.

Instead, use words to transmit powerful messages, such as quotes relevant to the presented topic, key information, or CTAs. Use the 7×7 rule: no slide should have more than 7 lines of text, and no sentence should have more than 7 words. 

Tip #3 – Voiceovers can become your best friends

The whole point behind a video presentation is not to create a boring one-person video speaking in front of the camera. Use voiceovers effectively to introduce charts, data feedback, etc., with your voice connecting the points of the entire presentation.

Be mindful of the tone. A monotonous or flat tone can divert attention and induce people to ignore your work. Your voice skills should articulate the importance of the point being discussed as well as your interest in it.

Tip #4 – The power of transitions

Adding suitable transitions and animations makes the presentation more engaging . However, this isn’t equal to adding countless effects. Less is more.

Ask a professional for guidance if you don’t have experience with animation effects. The transition can be part of the conversation, being subtle if the presentation is flowing between data sets or similar topics, or contrasting and powerful to deliver a persuasive message. You may also want to insert a transition when you’ve used a video cutter to remove an unwanted part to smooth out the video flow. Don’t abuse any of the two extremes, or the audience may find it uncomfortable.

Tip #5 – Make video presentations accessible

As we mentioned before, quite often presenters assume the audience can understand every part of a video presentation. Reality tells us to attend to the needs of people with visual and auditory impairments by making audio and video media accessible .

Subtitles or translator screen-over using sign language is a perfect opportunity to help people with auditory impairments feel part of the presentation, making the message available to them as well. 

For people with visual impairments, be mindful about how you create the narrative for your presentation, in particular, avoiding visual cues like: “over here,” “this,” and “there” and gesticulating over an object or person, assuming everyone can get the same reference information. Instead, opt to be descriptive in your speech; software solutions can help a great deal, but you can also use native PowerPoint or Google Slides tools such as voiceovers .

How to create a video presentation & recommended video presentation templates

You can create your own video presentations as easily as using Microsoft PowerPoint, Apple Keynotes, or Google Slides.

Check these links for relevant information on how to create a video presentation:

  • How to Convert a Google Slides Presentation to a Video
  • How to Convert a PowerPoint Presentation to a Video
  • How to Embed a YouTube Video in PowerPoint

In case you feel stuck about which content to input or how to make your video presentation outstanding, a brainstorming technique can do wonders for interactive presentations and creative thinking. It is known as the SCAMPER technique .

Since video presentation templates make our life easier, we also recommend you check the following product categories to access extremely visually appealing designs created by professionals to help you deliver your message in style:

  • Animated PowerPoint Templates
  • Animated Text Banner Templates
  • Academic PowerPoint Templates
  • Business PowerPoint Templates
  • Marketing PowerPoint Templates

Additionally, here you can preview some of our presentation templates that you can use to create a video presentation in PowerPoint.

1. Animated PowerPoint Charts Collection Template

Business Charts Template Slide

Present data in a visually appealing format by using this collection of animated charts in PowerPoint. Fully customizable, this template brings ease to speak about data-driven presentations; hence becoming a vital asset for any presenter in the corporate world.

Use This Template

2. Animated Network Diagram PowerPoint Template

tech presentation videos

Simplify the different streams that take part in your project or product release with the help of this animated template design. This Animated Network Diagram template can help you expose the processes that, with integrated effort, evolve into a successful outcome. It has animations applied to the objects, plus transitions to make the presentation more fluid.

Fully editable with any version of PowerPoint.

3. Free Animated Editable Professional Infographics PowerPoint Template

tech presentation videos

Infographics are a powerful tool that every presenter must consider for their work. This Free Animated Infographics template allows presenters to communicate complex data pieces, build marketing strategies, or prepare professional-looking reports. 

You can find a broad variety of charts and graphs. These are fully editable by using the chart filter option to edit on a spreadsheet.

4. Free Animated Editable Infographic PowerPoint Slides

3D Circular Stack Diagram PPT

If you intend to present financial data or KPIs for your marketing projects, look no further: this Free Animated Editable Infographic Template for PowerPoint has it all. 

Arranged in an 8-slide deck, we find a compendium of graphic elements to represent complex data in a visually compelling manner. Fully editable in all versions of PowerPoint

5. Free Animated Business PowerPoint Template

tech presentation videos

This versatile free presentation template for PowerPoint makes the perfect tool for more than business presentations: it works perfectly for educational video presentations and even inspirational video presentations.

With 9 fully editable slides, you can build your video presentation by using a unique combination of graphic elements, animations, and transitions. The graphics elements on this template are oriented to highlight leadership concepts.

6. Free Animated Business Infographics PowerPoint Template

tech presentation videos

Use this free template to create powerful statements backed by data in your video presentations. With a broad selection of graphs, diagrams, and charts, this fully editable template can help presenters to discuss topics ranging from demographics, economy, marketing indicators, or other relevant research results in an easy-to-understand format.

Compatible with all versions of PowerPoint, Google Slides, and Keynote.

You also need to consider the output format of your video presentations. For maximum compatibility, you can use  MP4 or MOV. Other alternatives include:

  • MKV : The native format of most 4K videos due to being able to store multiple audio tracks. Ideal for presentations with different voiceover languages that presenters can pick from.
  • WMV : It’s a quality format for rendering videos to be shared via e-mail, although not compatible with some devices. Installing codecs is advised. 
  • WebM : This format is one of the preferred choices for online video libraries or live streaming services, but it can present compatibility issues. 

The answer to this question entirely depends on your aim for creating video presentations. For most presenters, PowerPoint and Google Slides will do a good job, allowing them to use features such as voiceovers, transitions, animations, and high-quality graphics.

If instead, you desire to make advanced effects, screen recordings, or toon-like animations with voiceovers, then you should check the following list of solutions:

  • Camtasia (Techsmith) : It is a professional video editing software, much lighter and easier to use than Adobe Premiere or Sony Vegas. You can create professional transition or animation effects, work with layers to add multiple sounds or video sources and create screen recordings.
  • Adobe Premiere Pro : The industry-leading software in video editing. This often intimidating software by Adobe has all the requirements for professional video editing, plus full integration with third-party plugins or other software from the Adobe suite to enhance the video result.
  • Sony Vegas Pro : It is considered a direct competitor to Adobe Premiere Pro, less demanding in hardware requirements, and somewhat more user-friendly.
  • Final Cut Pro : For Mac users, this is the option to consider if we talk about video editing. Powerful and tailored for the hardware the Mac device has.

As we have seen in this article, video presentations are far from obsolete. It is a truly engaging method to divulge our ideas, especially if we target a younger audience. 

Take your time to write a compelling story to tell rather than spilling animations and transitions along the way. Professional-made video presentations always care about details and the takeaway message for the spectator. 

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Make A Tech Company Presentation Video In Minutes

Are you tired of using presentations about technology with outdated designs? Are you searching for a template that will help you create remarkable tech slideshows with circular display parts for your content? Worry no more because we got you covered. With our template, you can create fantastic tech presentations with a duration of up to 64 seconds. Our template is also great since it has space where you can insert up to 11 video clips, 25 text lines, and even a logo image. In other words, our template is the best since it has been upgraded with the trending promo tech graphics by the most talented animators in the world. Just try it out and expect the best.

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Top 7 Technical Presentation Templates With Samples and Examples

Top 7 Technical Presentation Templates With Samples and Examples

Nidhi Aswal

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Are you tired of struggling with technical presentations that lack impact and clarity? In today's fast-paced business world, effective communication is crucial. Did you know that presentations with visual aids are 43% more persuasive? Yet, crafting the perfect technical presentation can be time-consuming. That's where SlideTeam comes to the rescue, offering a game-changing solution.

We are introducing our Top 7 Technical Presentation Templates, which are meticulously designed for B2B audiences like yours. These templates are your secret weapon for quality assurance, technical indicators, expert team assembly, market landscape analysis, digital asset management, and course design.

In the first half of 2023, optimism about technology's potential to advance business and society has rekindled after a challenging 2022 for tech investments and talent. Envision having a reservoir of readily editable PPTs infused with real-world instances within your reach. SlideTeam empowers you to captivate your audience, make astute decisions, and conquer the competition.

Our templates are your route to technical excellence, ensuring you maintain a competitive edge. Ready to revolutionize your technical presentations for enhanced outcomes? Let’s get started.

Template 1: Role of Technical Skills in Digital Transformation

This all-encompassing PPT Preset covers a range of subjects, particularly emphasizing the significance of technical skills in driving digital transformation. It provides insights into IT professional challenges, roles and skills, pandemic impacts, and upskilling requirements for primary IT roles, including data and analytics, cybersecurity, application architecture, infrastructure operations, and cloud expertise. Download this presentation to see how IT drives growth and innovation by improving internal relationships and influencing strategy.

Role of Technical Skills in Digital Transformation

Download now!

Template 2: Technical Feasibility PowerPoint Presentation Slides

This comprehensive PPT Deck comprises 41 expertly crafted slides covering a spectrum of essential topics. It facilitates project assessment, product and service delivery planning, and business idea viability evaluation. Delve into your venture's strengths, weaknesses, opportunities, and threats, considering resource requirements, tax, legal, and technical expertise. Elevate your project discussions by downloading these Technical Feasibility PowerPoint Presentation slides.

Technical Feasibility

Template 3: Technical and Nontechnical Training Proposal PowerPoint Presentation Slides

This complete PPT set spans various crucial topics, emphasizing the significance of technical and non-technical skills in workforce efficiency. This PPT infographic highlights the need for comprehensive training programs to enhance employee capabilities. Our Technical and Non-Technical Training Proposal PowerPoint Presentation is perfect for elucidating how these skills boost overall business productivity. This slide collection aids in presenting project objectives, goals, action plans, and task timelines and showcasing your company's mission, vision, core values, and client testimonials.

Technical and Non Technical Training Proposal

Template 4: Technical Maintenance Service Proposal PPT Presentation

Introducing our PPT Template for technical maintenance service proposal, expertly crafted to meet all your engineering maintenance requirements. This comprehensive PPT Deck offering covers preventive maintenance, emergency repairs, system upgrades, and consulting services to enhance the efficiency and longevity of your engineering systems. It is carefully designed by our dedicated team of experts committed to excellence. Get this PPT Template now and elevate your engineering maintenance.

Technical Maintenance Service Proposal

Template 5: Technical Analysis for Target Market PowerPoint Presentation Slides

Upgrade your business strategies with our technical analysis for target market PowerPoint Presentation slides. These slides comprehensively show market trends, segmentation, product comparisons, and more. Visualize data with pie charts and graphs, and make informed decisions. It includes 17 fully editable slides, making it a valuable asset for your business growth.

Technical Analysis for Target Market

Template 6: Technical Design PowerPoint Presentation Templates

Unlock accolades with our technical design PowerPoint Templates. This versatile PPT Deck covers quality assurance, technical indicators, visual design, product delivery, and product strategy in five engaging slides. Elevate your presentations with our fully editable PPT Preset and earn recognition for your expertise.

Technical Design PowerPoint Presentation Templates

Template 7: Technical Analysis Types Result Areas PPT Designs

With this PPT Theme, navigate through the stages, including chart patterns, technical indicators, business, management, and marketing. This fully content-ready PPT Preset is your solution to addressing adversity and making a lasting impression on your audience.

Technical Analysis Types

Template 8: Conduct Technical Assessment and Audits Strategy PPT Layouts

Our PPT Deck on how to perform technical assessments and audits will cut down on pointless chit-chat. This three-stage PPT Slides encompasses business, management, planning, strategy, and marketing. To quickly and effectively counter objections and impact your audience, download this content-ready infographic immediately.

Conduct Technical Assessment And Audits (2/2)

Tech Presentation Excellence

The technical presentation templates on SlideTeam provide a quick and easy way to convey your ideas and help your audience make educated choices. These aesthetically beautiful and adaptable decks cover many issues vital to today's businesses, from market research to technological design. Our customizable templates will help you wow your audience and stand out. Download these top 7 technical templates now and improve your technical prowess.

Ready to overcome innovation challenges? Explore our top 10 technical strategy templates designed to empower your innovation journey. Dive into the next level of success!

Looking for top-notch technical report templates? Click here to access our collection of the Top 5 templates to elevate your technical reporting game.

Are you geared up to wow audiences with your product pitches? Click here to discover our must-have product presentation templates and captivate your audience effortlessly. Your next successful pitch is just a click away!

FAQs on Technical Presentation Template

What should a technical presentation include.

A technical presentation should include several key elements for clarity and engagement. It should start with a clear introduction outlining the topic's importance. Then, present technical content logically with clear explanations, visuals, and examples. Address potential questions or concerns. Summarize the key points, and end with a concise conclusion. Visual aids, diagrams, and data should be used effectively to enhance understanding. Audience interaction, where appropriate, can also improve engagement.

What is most important in technical presentation?

In a technical presentation, effective communication and clarity are of highest significance. It is crucial that highly technical material be presented in a way that is easily understood. Also essential are eye-catching graphics, well-organized text, and an understandable progression of events. A technical presentation may be improved by interacting with the audience, fielding their questions, and using real-world examples to drive home your arguments.

How do you make a technical presentation interesting?

To add interest to a technical presentation, commence with an engaging introduction emphasizing the topic's significance. Utilize relatable examples and narratives to illustrate intricate concepts. Include visually attractive graphics and diagrams on your transparencies. Maintain a dynamic tempo and refrain from overpowering the audience with technical jargon. Engage the audience through questions, discussions, and real-world applications. Conclude with a memorable summary and encourage questions, fostering an interactive and engaging atmosphere.

Related posts:

  • Top 10 Technology Assessment Templates to Evaluate New Technologies
  • How Generative AI Tools are Transforming Different Industries – With Free PPT and PDF
  • [Updated 2023] Top 20 Artificial Intelligence PowerPoint Templates and Google Slides For Technology Geeks
  • Top 20 Technology Templates for Techies to Excel

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18 Impressive Product Demo Videos You'll Want to Copy

Meg Prater (she/her)

Updated: September 15, 2022

Published: August 25, 2021

In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit.

A marketer films a product demo video for her brand

A recent Wyzowl study revealed that 69% of consumers prefer to watch a short video to learn more about a brand’s products or services.

With 84% of people saying they’ve been convinced to make a purchase based on a brand’s video, it’s clear video marketing is the future and product demo videos are a lucrative path forward.

→ Download Now: Free Product Marketing Kit [Free Templates]

There are many different types of product demo videos, so I’m sharing a few of my favorites below, along with tips on how to get started on your own product demo video.

Want to skip straight to the videos? Click here .

How to Create a Product Demo Video

  • Identify the goal.
  • Determine your audience.
  • Set a budget (and a timeline).
  • Decide between in-house or agency.
  • Structure your video.
  • Choose between animation and live-action.
  • Write a script.
  • Create a marketing plan.

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1. Identify the goal.

Purchases? Subscriptions? Education? Brand awareness? Decide what your video is trying to achieve and what you want the viewer to walk away with.

What action do you hope the viewer takes after watching your video, and what business need does it fulfill? For example, " After watching our product demo video, we hope the viewer submits a demo request form ."

2. Determine your audience.

Has the audience for this video purchased with you before? Are you introducing a new product or feature to them? Or, is this video reaching people who have never heard of you? What will this audience be concerned with? How long will they want to watch? What buyer persona will you be gearing this video for?

All of these are important questions to answer.

For example, let’s say you’re introducing software that regulates the temperature of various areas in your office.

The audience for your video might be harried office managers who are constantly fielding requests to turn the temperature up or down.

They’re concerned with keeping their colleagues comfortable without breaking the bank on electricity costs.

3. Set a budget and a timeline.

Do you have $7,000 or $80,000 to make this product demo video?

Identify your budget so you know how to proceed. This is also the time to set expectations. If you have a $500 budget, you’re not going to come out with a video on par with Apple’s latest release – and that’s alright.

Oh, and don’t forget to outline when you need this video to be completed. Even the biggest budgets can run up against roadblocks if the timeline is too limited.

4. Decide between in-house or agency.

This decision will likely be dependent on your budget. If you have a lot to work with, interview agencies that can give you quotes and creative pitches for your project.

If you have a small budget, you can still create a great video with a smartphone that has a high-quality camera. You can also screen record your computer to use as B-roll as you navigate through your platform.

Work with what you have and be proud of whatever you create. Consider leveraging an interactive product demo software to allow customers to actively engage with the features and functionalities of the product and provide a personalized and immersive understanding of its capabilities.

5. Structure your video.

Will you tell a story? Highlight pain points? Use text or visuals only? Decide how you want to communicate your goal and how you’ll bring it to life.

If you’re working with a creative agency or freelance videographer, they may help you define the structure. If you’re going it alone, use videos like the ones we’ve listed below to inspire you and define which format will work best for your product and goals.

Another factor to consider is length. How long should a product demo video be, you ask? Two minutes is the sweet spot. However, you can go up to five minutes, if your demo goes into detail about use cases and features.

6. Choose between animation and live-action.

Animation can sometimes be a little cheaper than a live-action video. If you have a software product, you can also consider embedding an interactive demo onto your landing page. There are an increasing number of  interactive product demo tools  becoming available to do that.

Work within your budget and skill level. In addition, narrow down which option best highlights your product and the scope your project requires.

7. Write a script.

The script is a crucial part of your video. It defines the tone, pace, and message.

Start with a project brief, move on to an outline, and navigate your script, section by section, making sure it speaks to the goals you’ve previously outlined.

Call out opportunities for B-roll throughout, and always conduct a verbal run-through before getting behind the camera. This will help you see if anything sounds unnatural and should be reworked.

For more tips and a video script template, check out this blog post and accompanying video on how to write a video script .

8. Create a marketing plan.

Once you’ve shot, edited, and finalized your video, it’s time to decide how you’ll share it with your audience . YouTube, your website or campaign landing pages, and special email campaigns are all great channels for distribution.

But don’t overlook less obvious opportunities, like including your video in your email signature , sharing it in partner blog posts, and incorporating it into your sales team’s pitches.

Discover videos, templates, tips, and other resources dedicated to helping you  launch an effective video marketing strategy. 

Product Demo Video Examples

1. the lip bar.

In this demo, a model shows makeup users how to use one of the brand’s products: the "Caffeine Concealer."

At just under five minutes, the model incorporates the product into their makeup routine and explains the application method as they go.

Here's why this works: While the demo allows viewers to see what the product will look like in real life, it also helps show consumers just how easy it is to add it to their daily beauty routine.

2. Airtable

This classic product demo video uses animation to show how users can benefit from it.

What this video does well is demonstrate several different use cases, taking a broad, top-of-the-funnel approach that will attract the masses.

Airtable also do something else that’s incredibly smart. As the seconds tick by and viewers hypothetically click out of the video, the information shared gets more specific, with specific tactics and features.

Airtable knows if someone has stuck around over one minute into their demo video, this is likely a qualified lead who wants to learn more.

3. Zendesk Sunshine

Zendesk leads with pain points in their product demo video.

"Customer relationships are complicated … made up of fragmented pieces of what you know about your customers … it’s kind of all over the place," a narrator explains. But Zendesk gets it: "What seems like chaos is actually everything you want."

The viewer immediately feels like Zendesk understands them. It’s a full 50 seconds into the video before Zendesk even introduces a solution.

We never actually see the platform at work, but that’s not really the goal of this video. That's what makes it an effective demo. 

4. SurveyMonkey

At nearly two minutes long, this product demo packs a powerful punch with visuals of SurveyMonkey’s benefits and features as well as a walk-through of the product interface.

Why it works: Viewers see just how easy it is to send a survey using SurveyMonkey. They even see how it integrates with other platforms like Slack.

This is a workhorse of a demo video, but the viewer witnesses how SurveyMonkey can integrate into their daily workflow – and how easy the product is to use, from sign-in to send.

5. Headspace

Is there anything harder to sell on the internet than meditation? Headspace makes it seem easy with their modern, relatable animated product demo video.

They offer a "healthier, happier life" and show you how the app works for a variety of users with differing goals and times.

This demo works well because it’s an inclusive video that communicates a lot without overwhelming the viewer.

Esusu, an app created by Forbes 30 Under 30 social entrepreneurs Abbey Wemimo and Samir Goel , aims to help people in marginalized locations with financial planning. The demo created by the company gives viewers a look inside Esusu’s platform and the tools it has to offer.

Specifically, this demo walks through how families can use the platform together to build each member's credit, save funds together, or send funds to each other.

One great thing about the intro above is that it establishes a pain point by asking the audience if they've ever dealt with bad credit or poor savings. Then, it highlights exactly how Esusu can help them.

This demo is also a great example of how a quick and simple tour of an app can show potential users exactly what they need to know about navigating and using this type of financial planning app.

This glossy product video introduces the new iPhone 12 by showing what it can do. Simple text alerts the viewer to the features and capabilities through vivid visuals.

The goal of this product demo is to wow rather than educate, and that’s exactly what it does.

Slack uses this brightly hued video to break down a common misconception about their platform: that it’s only for sending private messages. They walk viewers through how teams can communicate using their interface.

"It’s way more than just a place to talk," explains the actor, "we keep all of our files here too."

The video is feature-heavy, but the actor chimes in with how those features translate into benefits as he walks viewers through a demonstration of Slack.

A simple "Get started with Slack, today" closes out this informative video with a clear call-to-action.

9. The Origins of Nike Free

This product demo tells the origin story of the Nike Free running shoes.

What works well here is the context the brand provides for the idea and vision behind the product.

The shoe creators share a bit about how the shoe was designed and call out benefits like, "more natural movement" and "nice, modern evolution."

A simple tagline at the end reads, "Engineered for modern motion."

10. Duolingo

Duolingo kicks things off with social proof from The Wall Street Journal: "Far and away the best free language-learning app."

What follows is a description of how the platform works, backed with more data on how effective it really is.

If you want to prove that your product works, sometimes facts are more alluring than a demo of the product itself.

11. IKEA Place

There’s nothing wrong with stating your purpose upfront.

"Hey, IKEA would like everyone to know about Place, our new augmented reality app," explains this demo video.

What follows is a demonstration of the app and a video montage of people struggling to design and furnish new spaces.

"We want to make it easier for people everywhere to imagine a better place," the narrator explains.

Why this works: It addresses a pain point and explains why this product is here to solve it. Not every demo has to use this formula, but it is a great place to start. 

12. NoseFrida

Your baby is cute until she’s not.

The narrator in this demo explains what happens to a baby’s nose when they’re sick – and why your baby gets fussy.

Immediately, he’s identified the viewer’s pain points and explained the problem with NoseFrida’s competitors.

The narrator begins to explain how to use the NoseFrida, a device that allows parents to physically suck snot out of their baby’s nose and effectively ruins your days of carefree milkshake sipping forever (take it from me).

It’s here that the company does something brilliant. They know their customer’s biggest purchasing block is the gross-out factor this product elicits, so they confront it head-on.

"Breathe easy, we know what you’re thinking," the narrator says. They then explain how NoseFrida is designed to be hygienic and safe.

Know your product has a big red flag for customers? Try addressing it bravely, like NoseFrida does, instead of tip-toeing around the elephant in the room.

13. Craftsy

How do you get people to part with their most valuable asset: their free time? Online learning platform Craftsy, formerly known as Bluprint, has the right formula.

They first engage users by letting them know they have something for everyone. The narrator says, "Whether you’re just getting started with a craft or looking to advance your skills, our world-class instruction is here to help."

The video then outlines the various lessons consumers can take, from baking to knitting, emphasizing the value of having seasoned instructors to guide them.

Are you known for one product but want to introduce another? Sphero knows a little about that.

A few years ago, the brand created a robot called BB-8 for a little-known movie called Star Wars: The Force Awakens . Lucky for them, I hear that panned out.

In a Kickstarter video for their newest robot, they begin by featuring the iconic BB-8 robot that skyrocketed their success. Once the viewer knows who they are, they present their new robot: The Sphero RVR.

The rest of the video features the robot’s engineers speaking about what their new creation does and why it’s special. We believe them because they’ve tethered this new creation to their past authority.

What works well here is that Sphero establishes its credibility straight on by referencing past success then introduces their new product and its features. 

15. Ring Door View Cam

This is another great example of showing viewers instead of telling them what your product can do.

The video shows everyday people using Ring’s Door View Cam in a variety of ways.

We see them use the mobile interface, benefit from the speaker, and avoid danger using the camera.

Many times, demos outline the benefits but what's better than seeing it in action? That's why use cases are great for demos.

16. Peloton

This product video begins with an origin story of the Peloton bicycle and quickly moves to the benefits (i.e., you can ride it in your bedroom without waking your partner).

Before you know it, the video is speaking to viewer pain points, "One of the challenges with boutique fitness is that it can be inconvenient."

Their solution? Peloton.

Thousands of classes, experienced instructors, community, and ease of use.

Close-ups of the machine in use highlights certain features, but what this video demonstrates most is the experience you’ll have using Peloton.

"This is what I’ve been missing," says one video participant.

I can’t help but think that’s the primary goal the makers of this video had for their viewers.

This is a classic example of a product demo video. A solid, feature-heavy script that immediately jumps into how professionals can use and benefit from Zoom.

What works well here: The viewer sees the product being used as they listen to how it works, and they’re left with a clear picture of what Zoom can offer them.

I’ve saved the most comprehensive product demo video for last. This example, from HR software provider Gusto, clocks in at an impressive five minutes and fifty-six seconds.

What follows is a careful walk-through of the product, its benefits, and how to pick the perfect plan.

Viewers who make it to the end likely signal to Gusto that they’re ready to speak with a salesperson. This video probably works best for buyers further along in the buyer’s journey.

Key takeaway: If your goal is to introduce your product/service to new audiences, stick with a shorter option that’s quick and easy to consume.

Using Product Demo Videos in Your Marketing Strategy

Product demo videos might take a bit of time and planning to create, but once they're live, they can be an effective piece of your brand's overall video marketing strategy.

As consumers seek out more video content while researching products, marketers are also finding that videos are their most effective asset . Like them, you'll want to leverage video marketing and product demos to guide your prospect to the customer stage.

Want to create your own video? Check out our ultimate guide to video marketing.

Editor's Note: This blog post was originally published in June 2019, but has been updated for comprehensiveness.

Product Marketing Kit

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