Best-Books-for-Writing-a-Business-Plan

The 10 Best Books for Writing a Business Plan

  • Ivaylo Durmonski
  • Reading Lists

There are a lot of insightful thoughts around the concept of planning. In a sense, planning helps you forecast the “weather” of your business. Prepares you for what might happen. And distance you, hopefully, further away from your business going to dust. Most importantly, it allows you to think about the type of tasks you should focus on doing today. Do we know how to plan our business if we’re not business owners , though?

There is nothing wrong with having a regular job.

A lot of people are doing it.

Theoretically, since we’re born. We enter a sophisticated system of government-operated institutions that aim to spit us out after approximately 20 years, ready to help someone else grow his dream business.

You’re thought -sort of – how to plan your career. But you’re never thought how to plan your business.

Regardless of your current situation. The idea of starting a business or learning basic business skills will surely reach your mind at some point.

If you’re still not sure whether or not this is something you can achieve on your own. The business books mentioned below are specifically selected to boost your planning skills.

These books, of course, primarily serve business owners or people that are dreaming of becoming such.

Yet, these reads will definitely expand your horizon even if you don’t plan on starting your own thing right now. They will give you a perspective that will force you to think long term – the best way of thinking.

The 10 Best Books for Writing a Business Plan:

1. the goal by eliyahu goldratt, 2. the one page business plan for the creative entrepreneur by jim horan, 3. mind your business by ilana griffo, 4. business plan template and example by alex genadinik, 5. the best-laid business plans by paul barrow, 6. smart business by ming zeng, 7. measure what matters by john e. doerr, 8. your next five moves by patrick bet-david, 9. business model generation by alexander osterwalder, 10. playing to win by a.g. lafley.

The Goal by Elliot Goldratt cover

What’s the book about?

The Goal by Eliyahu M. Goldratt is a novel. A fascinating story that describes the life of a business owner who is facing a series of obstacles that, if not handled well, will lead to a catastrophic ending of the company he is running. Mr. Goldratt presents this fictional business environment to teach us an important lesson: That the speed of a convoy is determined by the slowest ship.

Who is it for?

Especially interesting for people who already own businesses but are struggling to grow. For people who can’t adequately articulate what is wrong with what they are doing. Eliyahu Goldratt teaches us that we should observe a business as a series of systems . The faster the systems operate. The faster you’ll grow. To speed up this process, first, you need to identify the weakest link and improve upon the process.

Thought-Provoking Quote:

“Since the strength of the chain is determined by the weakest link, then the first step to improve an organization must be to identify the weakest link.” Eliyahu M. Goldratt

Get the book | Read my summary

The One Page Business Plan for the Creative Entrepreneur by Jim Horan book cover

In this book, Jim Horan compiles his years of experience as a Fortune 500 executive and business consultant. The pages will help you quickly form a simple business plan based on the most successful companies in the world. The book goes through the 5 stages every organization hoping to make a profit from their products and/or services needs: Vision, Mission, Objectives, Strategies, Action.

This resource is great for people just starting their online or offline venture. Folks who are considering the idea of starting a business but are not quite sure what to do first. The One Page Business Plan For Creative Entrepreneur will show you the exact steps you need to begin your entrepreneurial journey.

Get the book

Mind Your Business by Ilana Griffo book cover

This long-winded title is here to show you how to start a business from scratch. Ilana Griffo, the author, shares her journey on how she started her side hustle which eventually become a six-figure design studio. A lot of readers describe this title as everything you need to learn about being your own boss. Of course, it all starts with planning.

Great book for anyone dreaming about starting a creative project both online and/or offline. The honest tips and the real-world insights will show you exactly what you need to do. How to start and how to plan your day. The book is the perfect companion that will be your guide in your money-making journey.

Business Plan Template And Example by Alex Genadinik book cover

Simply put, this title will help you create a professional business plan. The author even boasts that you will do the planning in minutes. Not that you should rush. But the included exercises and the questions Alex Genadinik is asking in the book will help you think critically about your overall structure and the products you will be creating – or refining if you already have existing goods.

The program presented in this title is used by a number of universities to teach students how to plan better. As stated in the description, the book… “will help you identify the most effective business strategies for your situation.” You will start by writing a short 3-sentence business plan which will focus you on what’s truly important.

“Product: What is the product or service? What benefit does it provide and to whom? Can you make it inexpensively and of high quality? What form will it take? Website? App? Brick and mortar business? Marketing: Identify a few of the most effective marketing strategies to promote your business Finances: What are the major sources of revenue? How will this happen profitably? When will you achieve financial sustainability? Do you need to raise money for this? How much?” Alex Genadinik

The Best-Laid Business Plans by Paul Barrow book cover

The first book I read on business planning. Foreword by Richard Branson. This title is dated, but still adequate even though everything is happening online these days. The text will teach you the most important ideas around planning a business. It’s full of case studies about different projects and ideas. The author carefully explains how to present your business plan to others in a way that everyone will get.

This book will explain in a simple way why it’s essential and how you should approach the subject of planning in general. The ideas inside are great for people who are looking to raise money or get approval from seniors for their proposed course of action. Also, if you’re still not convinced that you need planning, this book will surely change your perspective.

Smart Business by Ming Zeng book cover

Written by Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group’s founder Jack Ma. This book presents a framework that will help business owners create a winning future strategy for their companies. The titles reveal some of the revolutionary practices Alibaba developed to rapidly increase efficiency.

We commonly read about what Google is doing or about what other Silicon Valley unicorns are working on. It’s a good idea to take a fresh eastern perspective on how to operate your business. Smart Business will show you how to use cutting-edge technologies to plan and scale your business.

Measure What Matters by John E. Doerr book cover

Measure What Matter will teach you how to use Objectives and Key Results (OKRs) as an approach to make decisions in business. The legendary John Doerr has helped some of the best companies in the world to scale and exceed their yearly goals by using this simple method.

With time, every owner begins to collect all kinds of data to measure whether or not his project is succeeding. Sadly, many entrepreneurs end up being fixated on the wrong things. This book will explain what you need to measure and why. Helping you focus on the right things so you can reach explosive growth.

“We must realize—and act on the realization—that if we try to focus on everything, we focus on nothing.” John Doerr

Your Next Five Moves by Patrick Bet-David book cover

In short, this book is about figuring out what you should do next. Taking a holistic view of your business is always a good way to think about where you plan to go. Occasionally, though, you also need to think and plan about what you should do right now – planning your next few moves. The steps inside this title will help you gain clarity on what you really want, who you want to be, and what to do to get these things.

For those who are not only working on businesses, but in business as well. Patrick Bet-David explains how to not let emotions cloud your judgment. How to switch from a broad view of your business to a narrower view. Essentially, the lessons inside will help you identify your true self. Understand who you want to be and where you want to go, both in your life and in your business.

“Your vision must align with who you want to be. Your choices must align with your vision. Your effort must align with the size of your vision. Your behavior must align with your values and principles.” Patrick Bet-David

Business Model Generation by Alexander Osterwalder book cover

Full of visual elements, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers will help you soak up the knowledge and figure out your own business model. This is not your regular book where you’ll be presented with a wall of text. The title is full of infographics and design elements that will prompt you to actively work on defining your business plan and your strategy.

I’d say that this book is for people who are kind of tired of the traditional corporate-heavy jargon that is usually part of business literature. This title combines useful information and presents it in an easily digestible matter that will surely increase your comprehension and your participation when using the material.

“People are moved more by stories than by logic. Ease listeners into the new or unknown by building the logic of your model into a compelling narrative.” Alexander Osterwalder

Playing to Win by A.G. Lafley book cover

Written by a long-standing Procter & Gamble Chairman and CEO, this book might seem a bit dry for your taste. Well, it surely is. Rarely anyone below CEO will relate to the mentioned examples. Yet, this read will change the way you think about your business. You’ll become more strategic with your daily decisions. You will become better at identifying what to do and what not to do.

Great companies do not become great by accident. They become great thanks to the strategic choices they make. Even if you don’t end up getting the book, simply consider the title for a moment: “Playing to Win: How Strategy Really Works”. Now, ask yourself, are you playing to win, or are you simply playing? This question alone will disturb your current processes and assist you in finding the best course of action for your business.

“The heart of strategy is the answer to two fundamental questions: where will you play, and how will you win there?” A.G. Lafley

Some Closing Thoughts

Business planning is important for various reasons.

Not only you’ll get clarity on where you’ll want to go. But you will also set a to-do list that will portray how to get to where you want.

More specifically, conducting a business plan will force you to think about what type of business you want to create. Understand your core motivators. Help you find your unique proposition and how you are different from the rest of the businesses out there.

I’ve hand-picked the selection of business books above so you can plan better. Of course, you don’t need to read all of the titles. Usually one or two from the list is enough to get you moving in the right direction.

If you’re looking for more reads on the topic. Make sure to check my must-read business books list. Or, the selection of books on how to start a business (plus my business book summaries ).

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7 Top Business Plan Books for New-age Entrepreneurs

Ultimate Guide On Writing A Business Plan

Free Ultimate Guide On Writing A Business Plan

  • October 18, 2023

12 Min Read

7 Best Business Plan Books for new-age Entrepreneurs

Business Plan books are the first thing to go for once you have decided on the idea you want to pursue as an entrepreneur.

Starting up as an entrepreneur is not as simple as it seems. Transforming your idea into a business that creates value for the world is a long process.

The process is full of uncertainties, hurdles, and burnout. To make consistent efforts without giving up, you need a plan you can rely upon.

The ultimate guide to starting a business

A plan that helps you in making wise decisions in your entrepreneurial journey is known as a business plan.

It also helps in refining processes and keeps you in line with your business goals.

Now, how would you create a business plan?

Well, you can anyhow get to know what it contains. However, to easily create a business plan that covers all aspects of your business, you must read these books.

In this article, we are going to discuss the 7 top business plan books written for ambitious entrepreneurs like you!

Best Business Plan Books

  • Art of the Start 2.0
  • The Successful Business Plan: Secrets and Strategies
  • The Founder’s Dilemma
  • The One-Page Business Plan for the Creative Entrepreneur
  • The Secrets to Writing a Successful Business Plan
  • Anatomy of a Business Plan
  • The Complete Book of Business Plans

1. Art of the Start 2.0

Art of the start 2.0

Goodreads rating: 3.87/5

The author of this book is American millionaire Guy Kawasaki. Though his name is enough for anyone to stand up from their seats let me tell you a few things about him.

  • He worked with Apple in 1984 as a part of the marketing team for Macintosh computers.
  • He is the author of 12 books including The Art of Social Media, and Enchantment.
  • He is currently working as the chief evangelist of Canva which is a graphic designing software.

Now coming to what this book holds for you, it’s one of those books that focus on transforming your business idea into a full-fledged organization.

Guy Kawasaki explains why it is important to have a vision and how you, as an entrepreneur, can feed your team with the same vision.

If your team does not adhere to the same vision, there will always be chaos in the workspace.

You must also share stories about your product and your journey. Everyone loves stories. You don’t have to write a 300-page book but a few social media posts, and videos that resonate well with your target audience.

The book also guides entrepreneurs while hiring. It tells you to hire people who are new in the industry. They are most likely to innovate new products as they consistently ask questions.

Key Highlight:

This book will help you in writing a business plan along with guiding you in various steps of entrepreneurship. This book holds something for every aspect of entrepreneurship.

It also stresses how you can use the internet and cloud tools to make the processes more accessible and more efficient. In the modern era, businesses are equipped with tools that are affordable and accessible to everyone.

Moreover, the book also throws light on socializing and partnering with the right people for leadership roles or to get funding.

By reading this book, you will feel more powerful as an entrepreneur and will be ready to take on challenges that come along with entrepreneurship.

This book doesn’t sound like rhetoric and probably that’s why this book received appreciation from all across the world.

Book Link- Art of the Start 2.0

A reader’s review:

The focus is on tech entrepreneurs. While much of the advice is applicable to other industries, the book will hit the bullseye specifically with those starting technology businesses.

Anita Campbell (via Goodreads)

2. The Successful Business Plan: Secrets and Strategies

The successful Business Plan Secrets and Strategies

The author of the book is Rhonda Abrams who has written more than 12 books on entrepreneurship. Being an entrepreneur herself, the knowledge she shares is absolute gold and trustworthy.

She also writes one of the most popular columns in the US known as Small Business Strategies.

Let us now discuss what Rhonda Abrams has taught in her book.

The Successful Business Plan: Secrets and Strategies is a complete guide for anyone stuck in writing. It is one of those books that give you a push to start working on your idea.

This book contains various worksheets and charts which makes it consumable as well as practical.

You will get enough examples of various parts of a business plan , giving you an in-depth idea of what it looks like and how it is written.

This book not only teaches you to write a business plan that reminds you about your vision but also this plan can help you get investors on board.

It also equips you with strategies to get funds at the best possible rates and also to minimize the costs involved in running a business.

It gives you an in-depth understanding of positioning your brand in the market to gain the attention of your target audience and thus derive maximum profit.

Moreover, you can also use it for competitions related to showcasing plans for their businesses. The book is used by many entrepreneurs and is recommended to every small business.

Book Link- The Successful Business Plan

There’s enough information here to help you get almost any business started. This is a proven source, for it’s been through several re-prints since 1991.

Jeffrey Brown (via Goodreads)

3. The Founder’s Dilemma

The Founder’s Dilemma

Goodreads rating: 4.01/5

The book, The Founder’s dilemma, is one of the best business plan books by Noam Wasserman. Apart from this, he has written another bestseller known as Life is a startup.

Noam Wasserman served as a professor at Harvard Business school for 13 years and is currently working at the University of Southern California as a founding Director at the Founder Central Initiative.

The book he wrote is an absolute beauty. Not because he has told some hidden secrets but because he has addressed a problem that many entrepreneurs often ignore.

And that problem is the company’s leadership. You might have a billion-dollar business idea and even have cracked the tech for it, but you might still fail because of listening to the wrong advice.

If you want your business to not suffer due to wrong decisions made by top leadership, you must read this book.

This book will help you in deciding whom you want to work with, and how to share the equity among co-founders and employees without being emotional.

However, this book might not be useful for small businesses but is a gem for someone planning to launch a high-growth business.

Book Link – The Founder’s Dilemma

I’ve never seen a book before that was particularly helpful – to a founder – about the wide range of issues a founder will face.

Brad Feld (via Goodreads)

4. The One-Page Business Plan for the Creative Entrepreneur

The One Page Business Plan for the Creative Entrepreneur

Goodreads rating: 3.86/5

The author of this mind-blowing book is none other than Jim Horan.

Known for his expertise in solving complex business problems , Jim has helped many entrepreneurs in turning their businesses into profit-making machines.

Jim Horan has also been a Fortune 500 executive and has written six books in the One Page Business Plan for Creative Entrepreneur series.

This book is quite different from other books as it is written for entrepreneurs who do not understand a lot about business figures but want to get started soon.

There’s a saying that if you cannot write your business plan on a single page, you are probably doing it wrong.

The book enables you to write it in a couple of hours which includes your mission, objectives, and plans.

It will be crisp and easy to understand for your investors as well as the team. In this fast-moving world, it becomes really uncomfortable to give a week preparing a business plan.

You have the idea and with the help of this book, you can turn the idea into a business in no time.

Having said that, this book is not recommended to someone who is building a high-growth company or a business with many manufacturing units.

This book is specially designed for small businesses to increase their profits and improve their vision.

Book Link – The One-Page Business Plan

One of my favorites! I have used these templates many times. It really forces you to be concise and focus on your vision. Highly recommend!

Teri Temme (via Goodreads)

5. The Secrets to Writing a Successful Business Plan

The Secrets to writing a successful Business Plan

Goodreads rating: 3.70/5

The author of this book Hal Shelton is an extremely experienced executive who has worked with many corporations, non-profits, and investment companies.

Hal Shelton completed his BS from Carnegie Mellon University and then pursued an MBA from the University of Chicago.

The secrets to writing a successful Business Plan focus on each section of the plan to help you create one that stands out in front of the investors.

The book also informs you about the common errors entrepreneurs make while writing. These errors sometimes cost very high as they might create confusion for investors as well as for the team.

You will also learn to do the market analysis and write the same in your plan. You will be able to answer questions like how big is the market and whether it is sufficient to run a successful business or not.

Investors receive a lot of business plans and going through each one of them is not feasible. Therefore writing an executive summary becomes extremely important.

The executive summary is an easy way to grab investors’ attention and help them understand your business without going through lengthy documents.

If you are launching a non-profit organization, this book can help you in many ways as a section of the book is dedicated to non-profits.

Moreover, the book also consists of secret strategies for writing a business plan and getting bank loans or funding from investors.

Book Link – The Secrets to Writing a Successful Business Plan

This book provides a very solid foundation to write your plan. The author also provides excellent examples and instructions as to what to and not to do in writing your business plan

Kirk G. Meyer (via Goodreads)

6. Anatomy of a Business Plan

Anatomy of a business plan

The author of this book, Linda Pinson, has worked very closely with the U.S. small business administration to write the government business plan publication.

She has also been honored as Education Advocate of the year and SBA regional women in Business advocate of the year.

Apart from this book, she has written many books on entrepreneurship such as Keeping the books and steps to start a small business startup.

This is one of the best business books for people who do not know anything about business plans.

This book provides you with an in-depth understanding of different business plans and will enable you to choose your ideal kind.

After reading the book, you will learn to update your plan according to the needs of your business and the position of your brand in the market.

The author also highlights the importance of mentioning the table of contents and executive summary in navigating smoothly through the book.

Apart from this, it also throws light on how you can efficiently market your business. You will also learn how to mention the financials of your company which is an important thing to do.

The Anatomy of a Business Plan also contains five real-life business plans which give you an understanding of how successful businesses can be explained in a few pages.

You also get a few worksheets which makes the overall experience of reading the book delightful.

Book Link – Anatomy of a Business Plan

This book is like “a mentor for your business plan”. Really informative and helpful.

Marvin Musfiq (via Goodreads)

7. The Complete Book of Business Plans

The complete book of business plans

Goodreads rating: 3.47/5

The authors of this book are Brian Hazelgran and Joseph A. Covello. Both of them have a great understanding of how businesses operate in this book. They have told us that one size doesn’t fit all.

That means business plans for different businesses cannot be written in the same way.

This book contains 12+ plans that give you an idea of how you write one for yourself.

This book also focuses on how you should bring people into your business and what vision you should have to run the business for decades.

Moreover, when you read the book you will have to ask a lot of questions to yourself. The book will compel you to ask questions yourself that are immensely important before writing it.

Once you give satisfactory answers to the questions asked, you will feel more motivated to start a business , and writing a business will look like a cakewalk.

The above quote shows how important it is to plan your business and create a visionary plan for your business.

Book Link – The Complete Book of Business Plans

Great book encompassing everything about writing business plans.

Denny Troncoso (via Goodreads)

Bottom Line

All the Business plan books that we discussed above are going to help you in some way or the other.

But don’t worry you don’t need to read all of them. Just figure out where you stand and where you would want to go and select a book accordingly.

Innovative tools present in the industry like Upmetrics have helped many entrepreneurs in business and financial planning. If you need more help writing a perfect business plan, check out Upmetrics NOW and grow 2X faster.

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

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Related Articles On Business Plan Writing

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  • Formulating a Detailed Business Plan Outline
  • Get Your Business Plan Written by Expert Writers
  • How Many Pages Should a Good business Plan Be
  • Understand the Operations Plan Section in a Business Plan
  • How to Design a Compelling Business Plan Cover Page
  • Guidelines for Formulating a Business Plan Table of Contents
  • Importance of a Confidentiality Statement in a Business Plan

About the Author

the best book on writing a business plan

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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19 Best Business Plan Books of All Time

Our goal : Find the best Business Plan books according to the internet (not just one random person's opinion).

  • Type "best business plan books" into our search engine and study the top 5+ pages.
  • Add only the books mentioned 2+ times.
  • Rank the results neatly for you here! 😊 (It was a lot of work. But hey! That's why we're here, right?)

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Last Updated: Monday 1 Jan, 2024

  • Best Business Plan Books

The One Page Business Plan for the Creative Entrepreneur

The One Page Business Plan for the Creative Entrepreneur

The fastest, easiest way to write a business plan.

The Art of the Start 2.0

The Art of the Start 2.0

The time-tested, battle-hardened guide for anyone starting anything.

Guy Kawasaki

Successful Business Plan

Successful Business Plan

Secrets & strategies.

Rhonda Abrams

The Secrets to Writing a Successful Business Plan

The Secrets to Writing a Successful Business Plan

A pro shares a step-by-step guide to creating a plan that gets results.

Hal Shelton

The Lean Startup

The Lean Startup

How today's entrepreneurs use continuous innovation to create radically successful businesses.

The Founder's Dilemmas

The Founder's Dilemmas

Anticipating and avoiding the pitfalls that can sink a startup.

Noam Wasserman

How to Write a Business Plan

How to Write a Business Plan

Mike P. McKeever

The Complete Book of Business Plans

The Complete Book of Business Plans

Simple steps to writing powerful business plans.

Joseph A Covello

The 1-Page Marketing Plan

The 1-Page Marketing Plan

Get new customers, make more money, and stand out from the crowd.

Business Model Generation

Business Model Generation

A handbook for visionaries, game changers, and challengers.

Alexander Osterwalder

Starting a Business QuickStart Guide

Starting a Business QuickStart Guide

The simplified beginner’s guide to launching a successful small business, turning your vision into reality, and achieving your entrepreneurial dream.

Ken Colwell

Mind Your Business

Mind Your Business

A workbook to grow your creative passion into a full-time gig.

Ilana Griffo

Writing Winning Business Plans

Writing Winning Business Plans

How to prepare a business plan that investors will want to read and invest in.

Garrett Sutton

Burn the Business Plan

Burn the Business Plan

What great entrepreneurs really do.

Carl J. Schramm

Anatomy of a Business Plan

Anatomy of a Business Plan

The step-by-step guide to building a business and securing your company's future.

Linda Pinson

Hurdle

The Book on Business Planning

Writing a Convincing Business Plan

Writing a Convincing Business Plan

Arthur R. DeThomas Ph.D.

Hit the Deck

Hit the Deck

Create a business plan in half the time, with twice the impact.

David Ronick

Creating a Business Plan For Dummies

Creating a Business Plan For Dummies

Veechi Curtis

  • 12 Books You Should Read Before Starting a Business www.businessinsider.com
  • Business Plan Books www.mymoneybooks.com
  • The 9 Best Business Plan Books www.thebalancesmb.com
  • 20 Best Books on The Business Plan - Bigger Investing www.biggerinvesting.com
  • 20 Best Books on How to Write a Business Plan in 2023 www.profitableventure.com

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20 Best Books on How to Write a Business Plan

Are you wondering which book is best to learn how to write a business plan ? If YES, here are 20 best books on how to write a business plan in 2023.  Starting and running a new business to success can be quite daunting. According to reports, a little more than 1 in 5 businesses tend to crash just within their first year, this is why having a detailed business plan is vital to the success of any business.

Putting together a good business plan from scratch is a challenging undertaking that needs extensive market research, statistical analysis, financial calculations, and much more. You need to understand how to make your business case, describe why there is a demand for your product or service, explain in detail how you intend to build your team, and also explain how you are going to finance your business and remain competitive.

Business plans are quite similar to a GPS; it is possible to travel without a GPS, but it may take you longer and the possibility of getting lost is always present. So instead of having to stop and ask for directions, you can use your business plan as a map to help guide your business.

Nonetheless, here are the best business plan books to take your business dreams from idea to reality.

The One Page Business Plan

According to reports, various corporations, small businesses, and entrepreneurs around the world leverage The One Page Business Plan process to quickly and easily establish highly focused and simple business plans. Instead of beginning with a blank piece of paper, the book and planning tool kit include business plan templates, as well as sample business plans to help get you started.

Have it in mind that the easy-to-fill-in-the-blanks business plan outline makes the process fast and easy. The book is divided into 5 unique sections… Vision, Mission, Objectives, Strategies, and Action Plans providing a useful and complete business plan format that will show you step-by-step how to write a business plan.

Tim Berry is a globally known expert on business planning, and this book is his latest one that will help you get your business up and running. “Hurdle” extensively explains each and every step of a solid business plan in a way that anyone can understand. Also, note that you will see many examples of how to calculate profit and keep track of your cash flow.

Complete with a 53-page workbook, have it in mind you will be constructing your business plan as you read the book rather than trying to understand the fundamentals of business planning and applying them later. After you must have written a workable business plan, you will find yourself turning back to this book for advice on the everyday management and implementation of your business as well.

The Secrets to Writing a Successful Business Plan

If you want a step-by-step guide, then opt for this book. Hal Shelton will expertly take you on a journey of putting together a well arranged plan. Understand what your personal style is, where to go for help and the simple errors people make when putting together a plan.

Note that putting together a marketing plan and establishing a strong management team are also topics covered in this short and simple guide. Hal’s secrets to success will ensure you spend less time putting together a business plan, freeing up time for you to focus on other aspects of your business. In addition, you will learn how to acquire a bank loan and get proven strategies for attracting investors.

The Successful Business Plan

Note that this is a well detailed step-by-step guide for anyone eager to start or grow a business, and has been used over the years by close to two million entrepreneurs. It comes with expert help, worksheets to jumpstart the process, a sample business plan, tips on attracting funders, winning tips for competitions, secrets to successful crowdfunding, building a global business, and much more.

Well recognized in over 1000 business schools globally and appreciated by entrepreneurs; this guide touches every aspect of a successful business plan, from business strategy, winning over investors or lenders, and much more.

Hit The Deck

Have it in mind that this book shows entrepreneurs the perfect way to create business plans, leveraging best practices used at top business schools, and with leading angel and venture capital investors. Also note that the book provides step-by-step instructions on how to think through new business ideas and prepare concise, compelling business plan presentations .

Owning to its comprehensive content, founders can plan faster, pitch more effectively, and modify their plans more easily as they get feedback from advisors and investors. Hit the Deck includes interviews with sophisticated investors, like Ted Schlein at Kleiner Perkins, and with successful entrepreneurs, like Tommy Hilfiger.

Writing a Convincing Business Plan

First and foremost, this book was written by the company that has aided generations of students to prepare for standardized tests. Note that it approaches the challenge of putting together a business plan in the same straightforward, system-minded way.

Have it in mind that this book is no-nonsense: you will have to analyze your business structure, your goals, and your forecasts, and no amount of mantras will help you do so like good old-fashioned hard work. According to reviews, this is a thought-provoking book that ensures you take a closer look at different aspects of your business with plenty of questions to ask yourself. It also guides you in finding supporting data that justifies and promotes your business.

How to Write a Business Plan

Regardless of what your intentions are, be it starting or selling your own business, business plans are a vital and pertinent part of the business cycle. How to Write a Business Plan offers you the expert guidance you require to make an impact with your plan, including advice on researching competitors, presenting your management skills, and successfully communicating your strategic vision.

Be it is to source funds, sell a business or develop a particular project, this is your one-stop guide to putting together the most professional and convincing business plan for a new venture. How to Write a Business Plan offers priceless help with sales, cash, and profit forecasts and is supported by the inclusion of full-length plans available to download online. This new edition has been enhanced to cover digital developments like crowdfunding, online retailing, and digital marketing.

The Founder’s Dilemmas

While putting together your business plan, you will also have to bother about who will run your organization coupled with all of the other information contained inside. While the “who” of your organization can be less exciting than the “what” and “how,” staffing and leadership decisions are definitely not to be ignored.

Notably, when you are considering whether to start a business on your own, with friends or relatives, or with trusted colleagues, it is pertinent to consider extensively the decision — and this book helps you do so by analyzing why these decisions matter so much. Noam Wasserman, leveraging a decade of research, educates you on how to shape the leadership section of your business plan in order to make your company as successful as earthly possible.

Burn the Business Plan

This book dissects the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. Notably, a good number of people who start businesses are juggling careers and mortgages. Note that the average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty.

Also, note that entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have priceless contacts to help them get started. Well stocked with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, Burn the Business Plan is the guide to starting and running a business that will actually work for any willing soul.

The Art of the Start 2.0

With this wonderful book, you can learn about perfecting your pitch, get real-world advice on bootstrapping, and obtain advice on building your team. The author Guy Kawasaki is behind the wildly successful online design service Canva. He wrote this guide extolled as the “essential guide for anyone starting anything,” to help young entrepreneurs separate the fluff from the foundation and build your business plan into one that really works for you.

Coupled with the old standards, this book seems to extensively discuss crowdfunding, social media, and other digital revolutions as well. With the knowledge imbibed in this book, you will be ahead of the competition — and much calmer, too, because you will know how to position your product with stories that create a personal connection with potential customers.

Pulling Together

This book come well recommended for the leader of any team. Pulling Together is the unbelievable list of advice for achieving greatness on a team. From “Respecting Diversity” to “Building Trust,” the rules for teamwork contained in this book will inspire camaraderie and demand excellence.

Also note that what makes this book astonishing is its depth of content coupled with its gift-sized packaging. Every rule for “pulling together” is complemented with photographs, quotations, thought-provoking questions, and smart insight. Notably, it is the perfect size to be given as a gift to each person on the team and could be given as a gift to coaches, athletes, business leaders, or co-workers.

Business Model Generation

Note that this is a handbook for visionaries, game-changers, and challengers eager to defy outmoded business models and create tomorrow’s ventures. If your business needs to adapt to harsh new realities, but you lack the strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book comes with a wonderful, highly visual, 4-color design that leverages unique strategic ideas and tools and makes them easy to use in your organization. You will learn how to systematically understand, design, and implement a game-changing business model–or analyze and renovate an old one. In addition, you’ll have a much deeper understanding of your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Starting a Business Quick Start Guide

In his comprehensive Starting a Business Quick Start Guide, Ken Colwell explicitly noted the core fundamentals that all new entrepreneurs have to understand to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will indeed find enormous value within the pages of the Starting a Business Quick Start Guide.

Colwell’s clear voice, extensive experience, and easy-to-understand presentation all come together to make this book a must-have resource in the library of every budding entrepreneur!

The Lean Startup

According to reviews, the Lean Startup approach helps to build companies that are both more capital efficient and that use human creativity more effectively. Inspired by lessons from lean manufacturing, it depends on “validated learning,” steady scientific experimentation, as well as a number of counter-intuitive practices that reduce product development cycles, measure actual progress without using vanity metrics, and learn what customers really want.

Also note that it enables a company to shift directions with eagerness, changing plans inch by inch, minute by minute. So, instead of wasting time establishing elaborate business plans, The Lean Startup provides entrepreneurs—in companies of all sizes—an avenue to test their vision continuously, to adapt, and adjust before it is too late.

The Complete Book of Business Plans

Inside this staple of the business world, you’ll find plenty of business plan templates you can leverage to boost your business and attract investors quickly. Also note that you will find advice on ensuring and sustaining motivation, how to make sure you are bringing the best possible partners onto your project, and how to push your business forward for years to come.

Have it in mind that a good part of the book is set up like a workbook and asks highly detailed questions that are expected to be answered before writing can start. These questions will also force the would-be entrepreneur to analyze and address a series of questions that many first-timers would forget or not even know to ask or consider.

The 1-Page Marketing Plan

To establish and run a successful business, you have to stop doing random acts of marketing and start leveraging a well articulated plan for rapid business growth . Ideally, creating a marketing plan has been a daunting and time-consuming process, which is why it rarely gets done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib explicitly states marketing implementation breakthrough that makes putting together a marketing plan simple and quick. It is more or less a single page, divided up into nine squares. Note that you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Mind Your Business

Mind Your Business remains one of the top books that teaches you everything you need to know about how to create a successful business from scratch. Right from building your brand to designing products to identifying your legal and tax needs, note that this well detailed guide will take you through every step of the process and help you create a unique and well noted roadmap for your business.

Mind Your Business is for aspiring entrepreneurs who are savvy, ambitious, creative, and eager to establish a business and life they love. Author Ilana Griffo shares the formula that turned her creative hobby into a six-figure design studio.

Creating a Business Plan for Dummies

Irrespective of what you intend to do, be it starting a new business or trading for a while, Creating a Business Plan For Dummies puts into consideration everything you need to know. In this book, you will find out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an advantage over the competition.

Also, note that you will discover why a business plan doesn’t have to be a thirty-page document that takes centuries to put together but can be a simple process that you do in stages as you work through your business concept. Also know how to make an elevator pitch, create a start-up budget, and establish realistic sales projections. Also discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even.

Writing Winning Business Plans

Clearly written and featuring real-life illustrative stories, Writing Winning Business Plans extensively discusses all the major elements of a successful plan. Topics include focusing on your business vision, analyzing your financials, and knowing your competition. In addition, you will learn how to really use your business plan as a tool and how to attract funding for your new or existing businesses.

Note that as business plan competitions become more intense around the world, Writing Winning Business Plans also explains how to enter and how to win these ever lucrative contests. Furthermore, how to quickly interest a potential investor, also known as the elevator pitch, is well discussed. And, as opportunities arise around the world, how to present your plan in various countries is explained extensively.

Documentation: Anatomy of a Business Plan

According to experts, this book will help you create a well articulated business plan that is sure to lead you towards success. If you require some additional hand-holding to get started, this book is for you: You will understand how best to choose an organizational structure that is ideal for your business, learn how to market that business well using means and strategies that helps your business grow, and learn how to organize your business plan into the traditional sections.

Also, note that the marketing strategies in this book are priceless and you will be happy to see financial documentation reviewed deeply. Howbeit, it is not the most glamorous part of your business, but it is vital to your business success. This book will also walk you through five sample business plans and also provides helpful hints to accompany the worksheets provided for drafting your own project.

More on Business Plan Tips

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The 5 Best Business Plan Books (& Why You Shouldn’t Read Them)

best business plan books

You probably know that having a business plan will improve your chances of success in starting and growing your business. Reading the right business plan book can help you craft the perfect plan. But, there are more efficient ways than reading a book to learn about business planning and to complete your plan. In this article, I’ll show you such options, and if you’d still like to read a book, I’ll tell you the top 5 business planning books to consider.  

Why You Don’t Need To Read a Business Planning Book

There are many books about business planning that you could read, but why shouldn’t you? 

The simple answer, time. 

Reading even the best business plan books will take time to read and then process, and this is on top of the considerable time it takes to complete market research and write a solid business plan.

Instead, technology has provided today’s entrepreneurs with easy-to-follow simple business plan templates that teach you how to write the business plan as you complete the plan. Although every business is unique, a business plan template will offer you a great starting point and often includes customizable financial plans specific to your industry.   

Download our Ultimate Business Plan Template here

The right business plan template will include all essential components of a successful business plan including:

  • Executive Summary
  • Company Overview
  • Market Analysis
  • Customer Analysis
  • Competitive Analysis
  • Marketing Plan
  • Operations Plan
  • Management Team
  • Financial Plan

You can learn more about each of these business plan components and how to write a business plan from the business planning experts at Growthink.

    Finish Your Business Plan Today!

If you enjoy reading & want to learn more….

successful business plans

   

So, you don’t actually need to read a business book, but if you do, learn from the experts who have ventured on the same entrepreneurial journey. Their practical advice provides a step-by-step guide through the planning process to help you complete the necessary market research to stay competitive while completing the financial analysis needed to secure funding.  

How We Can Help You Succeed

At Growthink, we have helped over 5,000 entrepreneurs and business owners develop business plans to start and grow their companies. With this extensive experience, we’ve created a simple business plan template and business plan examples for 100+ sectors (and we’re still going!) to save you time and make it even easier to write a successful business plan. Check out the links below or learn more in our Business Plan Writing Help Center to help you launch or expand your successful business.

How to Finish Your Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Other Helpful Business Plan Articles & Templates

Business Plan Template

the best book on writing a business plan

The 8 Best Business Plan Books in 2022

best business plan books in 2022

You are finally ready to start that business you’ve been sitting on for a while, but you have no idea how to begin. There is a lot of planning to do and so much advice in the pipelines. So, how do you begin? Start with the best business plan books in 2022. The curated list below includes books from year past but they represent the best options to launch your business today.

business plan workbook download

This business plan book comes in PDF format takes an innovative approach to writing a business plan that is not only effective, but fun.Download this business plan workbook PDF now and walk through:

  • Setting tangible goals and milestones
  • Creating a powerful elevator speech
  • Precisely defining your target customer base
  • Intelligently understanding your competition
  • Articulately structuring the core of your business plan
  • And much more!

Write the business plan of your dreams! This business plan workbook goes beyond the cold numbers to help any entrepreneur plan a business with his or her life ambitions in mind. You’ll be able to crystallize your vision.

Table of Contents

Best Business Plan Books in 2022

It is often said that every prosperous owner is an avid reader of self-help books, so let’s begin from there. Get some real-world guidance from the best industry leaders and business owners in these eight books we have picked. Master how to position yourself properly, create personal connections, and build your dream team.

Yes, you have to separate the fluff from the real counsel. Learn how to lay the proper foundation for your startup with these best business plan books in 2022.

1. “Hurdle: The Book on Business Planning” by Tim Berry

This trusty gem has made it on many lists and stays atop of our best business plan books in 2022. Tim is the founder of Palo Alto Software, makers of Business Plan Pro and Live Plan, and was one of MoreBusiness.com’s partners when we started the site many years ago.

If you want a book that would break down the steps to constructing a solid business plan, then “Hurdle” is an amazing option. Written by Tim Berry, the book teaches the reader the basics of business planning, daily organizational management, and how best to implement what you’ve learned in real-life situations.

That is not all; you also get multiple examples on profit monitoring and calculation, cash flow tracking , plus a 53-page workbook to master drafting a working business plan. So it’s two for the price of one. With this book, you get to practice your business plan while you read.

2. “Anatomy of A Business Plan” by Linda Pinson

If you read this book, you will discover that the writer, Linda Pinson nailed her goals, as the name of the book suggests. With this title, you can draft a tailor-made business plan that considers your business case and specifics.

From organizational structure, financial documentation, marketing systems, marketing, and planning, this title holds your hand through it all. Get extensive reviews, valuable hints and ideas, workbooks, plus five real-world sample business plans to get you started.

Josh Radnore, a businessman, books critic and a writer for PapersOwl underlines the key principle of a business plan: “The right business plan should take your long-term goals into consideration. Ask yourself what you want to achieve and set realistic and achievable goals”. He carries on by adding: “When you do this, you can know what you need to do to get where you want to go”.

3. “The One Page Business Plan for the Creative Entrepreneur” by Jim Horan

Are you trying to draft a concise one sheet business plan to meet up urgently with an investor? Jin Horan and Tom Peter came up with a quick but detailed guide that focuses on the exact details you need to write that plan. You get a book that can guarantee your success without taking too much of your time.

There is no need to read this overnight; you can figure out clear ways to outline your business systems, objectives, road map, action plan, and the vision and mission statements in a few hours.

4. “The Secrets to Writing a Successful Business Plan” by Hal Shelton

Read this concise and well-written guide to get a glimpse into the secrets Hal Shelton has to share. Just by reading this step-by-step title and implementing the teachings, you can set your organization up for success.

Learning from your mistakes is so last year; this book will teach you the common errors business owners make when planning. You would also grasp how to develop your unique style to help you attract investors and loans, help – when, where and how to get it – and how to stand out.

5. “The Art of The Start 2.0” by Guy Kawasaki

It’s not just about drafting a business plan; there are other necessary things that can affect your small business when you are starting. To help you plan and achieve your goals more easily, Guy Kawasaki, who you might know from the Canva design platform, has prepared the “essential guide for anyone starting anything”.

Get access to real-world counsel on how to perfect your pitch, crowdfunding, bootstrapping, the role of social media and other digital innovations in drafting the ideal business plan.

6. “The Complete Book of Business Plans” by Joseph A Covello and Brian J Hazelgren

This title made it to our best business plan books in 2022 because of the examples it provides. Get ahead with the dozens of business plan templates this title offers. Do you need motivation or counsel on attracting the right investors? Only by answering these questions in detail can you create a successful business plan to help you begin a profitable company.

You’ve got all you require in detail here, including the right steps to statistical analysis. You can even grasp how to pick the right business partners and plan for success and business longevity.

It does not matter if you are a first-timer or starting your fifth organization. With this book, you would be forced to ask yourself every difficult question that needs to be answered.

7. “The Founder’s Dilemmas” by Noam Wasserman

Business planning goes beyond market research, drafting a pitch and attracting investors with a business plan template . Along the line in this never-ending journey, you would need to think about leadership and how it can affect your new company. The staffing and leadership roles and whom you employ can say a lot.

The author, Noam Wasserman, helps you look at these factors before they can become issues. Take a break from the “how” and “why” of the ideal business plan and focus on the “who” in this interesting read.

8. “Successful Business Plan: Secrets and Strategies” by Rhonda Abrams

Not every business plan will work, and this title would help you determine whether the one you have in mind is a winner. Authored by an expert in all business matters, Rhonda Abrams, you can learn about positioning, organizational costs, proven strategies for funding, and the competition.

With graphics, exercises, and worksheets to make reading fun, this is one of the best business plan books in 2022 and you will discover a thing or two, especially if you take some guidance given by other experts.

The guidance you get and the information you consume when starting any business are crucial to its success. Don’t start one of those companies that fold up early on because of poor organizational design and systems. To plan properly, you need to master tips and tricks from the best of the best, and you can get this by reading the best business plan books in 2022.

So, pick one of the titles in this carefully curated list and download MoreBusiness.com’s sample business plans today and you’ll be well on your way to planning a successful business that promises longevity.

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How to Write a Business Plan

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Book description

How to Write a Business Plan presents the latest thinking on effective business planning, while putting all the information and tools students need right at their fingertips. From diagnosing and measuring customer satisfaction to finding innovative ways to raise capital, the fifth edition of this best-selling course explains how to organize and implement the planning process from beginning to end and position a company for success.

Students will learn how to: • Evaluate a business’s capabilities, strengths, and weaknesses • Pinpoint the crucial elements of the competitive environment, including market, economic, and technological factors • Establish realistic goals, objectives, and strategies in areas including marketing, organization and management, production/services, R&D, finance, and information technology • Develop both operating and financial plans • Identify and integrate customer requirements into the business plan • Write the actual planning document and use it to steer a company to greater productivity and profits • Obtain the capital needed to grow a business

Completely revised and updated, the course now includes sections on developing Information Technology goals and strategies, a new chapter preparing an IT Plan, and a glossary of terms. It also covers the role of the balanced scorecard in developing a business plan and looks at new ways to raise capital such as crowdfunding and search funds. Sample outlines, exercises, and review questions reinforce key concepts and allow students to strengthen their skills. Startups and established businesses alike all need a plan—this course makes creating one easy.

Table of contents

  • About This Course
  • How to Take This Course
  • The Business Plan Is the Final Step of Planning
  • The Business Plan and the Development Process
  • Executive Summary
  • Sales and Revenue Plan
  • Production Plan
  • Research and Development Plan
  • Organization and Management Plan
  • Financial Plan
  • Information Technology Plan
  • Contingency Plans
  • Review Questions
  • What Is Business Planning?
  • Internal Uses of a Business Plan
  • External Uses of a Business Plan
  • Market Strategy
  • Production or Service Strategy
  • Research and Development Strategy
  • Organization and Management Strategy
  • Financial Strategy
  • Information Technology Strategy
  • Step 1: Organizing the Planning Process
  • Step 2: Diagnosing the Situation
  • Step 3: Setting Goals
  • Step 4: Developing Operating Plans
  • Step 5: Developing a Financial Plan
  • Step 6: Writing the Business Plan Document
  • Evaluating Market Strategy
  • Evaluating Production or Service Strategy
  • Evaluating Research and Development Strategy
  • Evaluating Organization and Management Strategy
  • Evaluating Financial Strategy
  • Evaluating Information Technology Strategy
  • The Balanced Scorecard and the Business Plan
  • How to Use the Results of an Internal Diagnosis
  • Structure of the Company’s Operating Environment Focus on the Customer
  • Customer Value Model for the Family Doctor
  • Identifying the Company’s Customers
  • Four Key Questions for Customer Research
  • Customer Versus Market Segmentation
  • Measuring Customer Satisfaction
  • Ten Key Steps in Customer Satisfaction Measurement
  • Analysis of Market Developments
  • Analysis of Technological Developments
  • Analysis of Economic Developments
  • Analysis of Major Societal Forces and Trends
  • Legislative and Regulatory Actions
  • How to Use the Results of an External Diagnosis
  • Definition of a Mission
  • The Purpose of Goal Setting
  • The Nature of Goals, Objectives, and Strategies
  • How Goals Are Established
  • Setting Market Goals and Strategies
  • Setting Production or Service Goals and Strategies
  • Setting Research and Development Goals and Strategies
  • Setting Organization and Management Goals and Strategies
  • Setting Financial Goals and Strategies
  • Setting Information Technology Goals and Strategies
  • How Goals, Objectives, and Strategies Should Be Used
  • Developing Quarterly Sales and Revenue Objectives
  • Developing Estimates of Marketing and Sales Expenses
  • Pulling Revenue and Expense Objectives Together
  • Linking Sales and Revenue Objectives to the Research and Development Plan
  • Finalizing the Sales and Revenue Plan
  • Production Scheduling
  • Raw Materials Planning
  • Direct Labor Planning
  • Production Overhead Planning
  • Computing the Cost of Goods Sold
  • Finalizing the Production Plan
  • Factors Involved in the Structure
  • Form of the Structure
  • Implementing the Structure
  • Developing Effective Management and Information Systems
  • Developing an Effective Workforce
  • Estimating Management and Administrative Expenses
  • Linking the Financial Plan to Financial Goals and Strategies
  • Preparing an Income Statement
  • Planning Working Capital
  • Planning Long-Term Assets
  • Planning a Financing Structure
  • Finalizing a Balance Sheet
  • Preparing a Statement of Cash Flows
  • Finalizing a Financial Plan
  • IT Situation Analysis
  • Goals and IT Initiatives
  • Timelines and IT Initiatives
  • Tracking Emerging Technologies
  • Goal Setting and IT Initiatives
  • The IT Plan and Organizational Learning
  • Information Technology Budget
  • Information Technology Performance Measures
  • Alternatives for Raising Capital
  • Venture Capitalists
  • Joint Ventures
  • Search Funds
  • Crowdfunding
  • Public Securities Markets
  • Commercial Banks
  • Asset-Based Lenders
  • Leasing Companies
  • Government-Assisted Programs
  • Industrial Revenue Bonds
  • People Involved
  • Viability of the Concept
  • Marketing Skills and Experience
  • History of Success
  • Personal Commitment of Resources
  • Reasonableness of Financial Projections
  • The Bankers’ Perspective
  • Age of the Business
  • Personal Goals
  • Packaging the Written Plan
  • Submitting the Plan
  • Closing the Transaction
  • Bibliography
  • Online Resources

Product information

  • Title: How to Write a Business Plan
  • Author(s): Michael P. Griffen
  • Release date: September 2015
  • Publisher(s): AMA Self-Study
  • ISBN: 9780761215516

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How To Write A Business Plan (2024 Guide)

Julia Rittenberg

Updated: Apr 17, 2024, 11:59am

How To Write A Business Plan (2024 Guide)

Table of Contents

Brainstorm an executive summary, create a company description, brainstorm your business goals, describe your services or products, conduct market research, create financial plans, bottom line, frequently asked questions.

Every business starts with a vision, which is distilled and communicated through a business plan. In addition to your high-level hopes and dreams, a strong business plan outlines short-term and long-term goals, budget and whatever else you might need to get started. In this guide, we’ll walk you through how to write a business plan that you can stick to and help guide your operations as you get started.

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Drafting the Summary

An executive summary is an extremely important first step in your business. You have to be able to put the basic facts of your business in an elevator pitch-style sentence to grab investors’ attention and keep their interest. This should communicate your business’s name, what the products or services you’re selling are and what marketplace you’re entering.

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When drafting the executive summary, you should have a few different options. Enlist a few thought partners to review your executive summary possibilities to determine which one is best.

After you have the executive summary in place, you can work on the company description, which contains more specific information. In the description, you’ll need to include your business’s registered name , your business address and any key employees involved in the business. 

The business description should also include the structure of your business, such as sole proprietorship , limited liability company (LLC) , partnership or corporation. This is the time to specify how much of an ownership stake everyone has in the company. Finally, include a section that outlines the history of the company and how it has evolved over time.

Wherever you are on the business journey, you return to your goals and assess where you are in meeting your in-progress targets and setting new goals to work toward.

Numbers-based Goals

Goals can cover a variety of sections of your business. Financial and profit goals are a given for when you’re establishing your business, but there are other goals to take into account as well with regard to brand awareness and growth. For example, you might want to hit a certain number of followers across social channels or raise your engagement rates.

Another goal could be to attract new investors or find grants if you’re a nonprofit business. If you’re looking to grow, you’ll want to set revenue targets to make that happen as well.

Intangible Goals

Goals unrelated to traceable numbers are important as well. These can include seeing your business’s advertisement reach the general public or receiving a terrific client review. These goals are important for the direction you take your business and the direction you want it to go in the future.

The business plan should have a section that explains the services or products that you’re offering. This is the part where you can also describe how they fit in the current market or are providing something necessary or entirely new. If you have any patents or trademarks, this is where you can include those too.

If you have any visual aids, they should be included here as well. This would also be a good place to include pricing strategy and explain your materials.

This is the part of the business plan where you can explain your expertise and different approach in greater depth. Show how what you’re offering is vital to the market and fills an important gap.

You can also situate your business in your industry and compare it to other ones and how you have a competitive advantage in the marketplace.

Other than financial goals, you want to have a budget and set your planned weekly, monthly and annual spending. There are several different costs to consider, such as operational costs.

Business Operations Costs

Rent for your business is the first big cost to factor into your budget. If your business is remote, the cost that replaces rent will be the software that maintains your virtual operations.

Marketing and sales costs should be next on your list. Devoting money to making sure people know about your business is as important as making sure it functions.

Other Costs

Although you can’t anticipate disasters, there are likely to be unanticipated costs that come up at some point in your business’s existence. It’s important to factor these possible costs into your financial plans so you’re not caught totally unaware.

Business plans are important for businesses of all sizes so that you can define where your business is and where you want it to go. Growing your business requires a vision, and giving yourself a roadmap in the form of a business plan will set you up for success.

How do I write a simple business plan?

When you’re working on a business plan, make sure you have as much information as possible so that you can simplify it to the most relevant information. A simple business plan still needs all of the parts included in this article, but you can be very clear and direct.

What are some common mistakes in a business plan?

The most common mistakes in a business plan are common writing issues like grammar errors or misspellings. It’s important to be clear in your sentence structure and proofread your business plan before sending it to any investors or partners.

What basic items should be included in a business plan?

When writing out a business plan, you want to make sure that you cover everything related to your concept for the business,  an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.

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Writing a Business Plan

Writing a Business Plan

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Resourcing new ventures is-all important for entrepreneurs, and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan.

Business plans are vital when it comes to making strategic decisions and monitoring progress. Writing a Business Plan is designed to teach you how to write your business plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on generating ideas; describing business opportunities; drawing a business road map; and considering marketing, financial, operations, HR, legal and risk. The book includes a range of features to assist you, including worked-through examples.

This unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone their skills in writing a useful and comprehensive business plan.

TABLE OF CONTENTS

Chapter 1 | 5  pages, introduction to this book, chapter 2 | 3  pages, the contents of a business plan, chapter 3 | 2  pages, introduction to the business plan, chapter 4 | 6  pages, idea generation, chapter 5 | 7  pages, business strategy, chapter 6 | 7  pages, market research and marketing, chapter 7 | 21  pages, financing the business, chapter 8 | 4  pages, operations management, chapter 9 | 6  pages, hr-related tasks and legal compliance, chapter 10 | 3  pages, risk analysis, growth and exit planning, chapter 11 | 2  pages.

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Top 11 Little Business Books With Big Impact

Use These Short Books to Master Topics that Will Improve Your Career

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Susan Heathfield is an HR and management consultant with an MS degree. She has decades of experience writing about human resources.

One trend in business books is the short management book, often written as a story or fable. These business books are approachable, useful, and may help encourage more people to read. And, as an employer, that's what you'd like to see—right? You're in favor of ongoing career development.

These business books pack a solid punch in a small package. Read some of the favorites that managers and HR staff recommend. You'll quickly agree with their assessment and understand why they have such universal appeal.

High Five! The Magic of Working Together

by Kenneth V. Blanchard, Sheldon Bowles, others (Morrow/Avon) ISBN: 0688170366 -

Fired from his job for failure to be a team player, Alan Foster helps a boy's hockey team learn both team secrets and hockey. Help from a retired girl's basketball coach, chants, cheers, focus, skill development, and knowing that, "None of us is as good as all of us," help Alan learn so he can teach. I love this book.

The Five Dysfunctions of a Team: A Leadership Fable

by Patrick Lencioni (Jossey-Bass) ISBN-13: 978-0787960759 -

Assigned to lead a dysfunctional Silicon Valley executive committee, Kathryn Petersen, a traditional manager, appointed CEO, watches and observes the effect of the group's interactions on its members and on the company's progress and results.

Following her instinctive knowledge about people and using her skill in building teams, she identifies the factors that are undermining the group's effectiveness. In story-style,

Lencioni tells how to overcome the human behaviors that corrupt this executive team's success: the lack of trust , fear of conflict, lack of commitment, avoidance of personal accountability, and inattention to results. A must-read for teams that strive for optimum success.

The 1% Solution for Work and Life

by: Tom Connellan (Peak Performance Press) ISBN-13: 978-0-9769506-2-2

Feeling a bit discouraged about your life and work? Not getting as excited as you once were? You can change this by doing one small thing just 1% differently than you are right now. Sound easy? It's not, but if you do one small thing differently for thirty days, it becomes part of your available toolkit.

And, 1% plus 1% plus 1% adds up. Follow Ken on his journey as he meets and learns from six One-Percenters, people who have transformed their lives using the ideas shared in this book. Even if you're after just a small improvement, each chapter gives you ideas that you can adapt now. For me, my new 1% shift? No email in the morning until I have published something. I am on the path.

Just Do Your Best

by Chuck Harwood (Group Fare Productions) ISBN - 13:978-0881971019

In just 108 pages, the essence of performing successfully on your job is distilled and shared. In an out-of-the-ordinary management setting: a visit to a cattle ranch, Mr. Harwood identifies the five critical factors in job success.

Knowing your job well, and continuously improving what you know, is the first. The second factor is making good decisions. Enjoy attending the management meeting with the ranch employees - the daily lunch table at the ranch. Visit 15 additional workplaces he uses as examples for the five factors. Insightful, fun book.

Fish! A Remarkable Way to Boost Morale and Improve Results

by Harry Paul, Stephen C. Lundin, John Christensen (Hyperion) ISBN: 0786866020

Based on the fun-loving fishmongers at Seattle's Pike Place Market, a supervisor learns how to create an environment in which employees are excited to serve customers and each other. Find out how she transformed a toxic work environment!

The One Minute Manager

by Spencer Johnson, Kenneth H. Blanchard (Morrow/Avon) ISBN: 0688014291

Can several million people be wrong? Read the book that spawned the dynasty! Timeless tips for supervisors and others who want to increase their effectiveness with people. Learn how to catch people doing something right and the power of clear, understandable goals. Though deceptively simple, this is a great read!

Zapp! The Lightning of Empowerment

by William C. Byham (Development Dimensions International) ISBN: 0962348317

This continuing favorite may be hard to find but it's worth the search. Join a supervisor who is transported to a state in which he can suddenly "see" the real impact his actions have on whether staff is enabled to think, contribute, and find meaning in work. Experiment and learn with him as he changes.

Please Don't Just Do What I Tell You: Do What Needs to Be Done

by Bob Nelson (Hyperion) ISBN: 0786867299

Written directly for employees, the book has great tips about how to express individual initiative and self-empowerment at work. "Doing what you're told," no longer brings success for the individual or the organization - if it ever did! Everyone has the capacity to fulfill this "ultimate expectation." Share this book to help people find out how!

Gung Ho! Turn on the People in Any Organization

by Kenneth Blanchard, Sheldon Bowles (Morrow/Avon) ISBN: 068815428X

The story, told as a fable, provides a three-part strategy for motivating employees. Make sure people know why their work is important, give them control over how they do their jobs, and provide encouragement are the success factors. The story is told by a plant manager who learned these truths from a Native American manager.

The Peon Book

by Dave Haynes, Chief Executive Peon (Berrett-Koehler) ISBN: 1576752852

Not just a regular management book, written by an executive or a consultant, The Peon Book recommends you get the information you need to lead and manage people from the people you are trying to lead and manage. If all else fails, ask! What a concept!

Who Moved My Cheese?

by Spencer Johnson (Penguin Putnam, Inc.) ISBN: 0399144463

Explores positively approaching change through a parable populated by mice and "littlepeople," mouse-sized people. If you're an expert in change management , give it a chance; the book will make you smile and remind you of key change issues.

Others will find change management tips, real encouragement, and the sense that change is "doable." It's a book for everyone. Enjoy!

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16 Best Business Writing Books to Read

By: Grace He | Updated: June 02, 2023

You found our list of business writing books .

Business writing books are publications that help individuals achieve effective communication by enhancing their writing skills. Examples include Writing That Works by Kenneth Roman and Joel Raphaelson and Business Writing by Wilma Davidson. The purpose of these books is to help individuals develop critical thinking, learn different writing styles, and improve their grammar and punctuation skills.

These books are similar to communication books , customer experience books , and customer success books . These books can help readers learn more about  internal communication tips  and  collaboration skills .

This list includes:

  • books on business writing
  • books for improving business writing
  • best selling business writing books
  • business email writing books
  • business writing skills books

Here we go!

List of business writing books

Business writing books are valuable for individuals looking to improve their writing skills and communicate more effectively and professionally. From  Business Writing for Dummies by Natalie Canavor and Everybody Writes by Ann Handley, here is a list of the best resources with insightful business writing tips.

1. HBR Guide to Better Business Writing by Bryan A. Garner

HBR Guide to Better Business Writing tops the list of books on business writing. Bryan A. Garner stresses the need to cultivate the art of writing and gain a competitive advantage in the market. The author takes readers through composing compelling documents such as emails and proposals. The book is also a handy guide for readers who want to navigate writer’s block, strike the right tone, and improve grammar and punctuation. Other notable lessons in the guide are keeping the reader’s attention and organizing ideas. HBR Guide to Better Business Writing gives readers the tools to express their ideas clearly and persuade partners, colleagues, clients, and stakeholders.

Notable quote: “All it takes is a few words to make a strong impression, good or bad.”

Read HBR Guide to Better Business Writing .

2. Writing That Works: How to Communicate Effectively in Business by Kenneth Roman and Joel Raphaelson

If you are looking for business writing books, then Writing That Works is a great choice. The book will help writers say what they want with more confidence and less difficulty. The book also contains handy tips for email writing, with many examples. Kenneth Roman and Joel Raphaelson focus on helping business writers make better presentations, letters, memos, and reports. In addition, Writing That Works incorporates lessons on crafting grant applications, sales letters, proposals, speeches, and interviews that will move the audience. One key takeaway from the publication is to be clear and concise.

Notable quote: “Take the time to boil down what you want to say, and express it confidently in simple, declarative sentences. Remember the man who apologized for writing such a long letter, explaining that he didn’t have time to write a short one.”

Read Writing That Works .

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3. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

Everybody Writes is a top choice of books for improving business writing. Ann Handley provides a guide business writers can use to attract and retain customers. The author maintains that clickbait only works in the short run and that writing skills are pivotal in driving corporate communication. Handley advises writers to be smart when choosing words and focus on the target market. Further, the author argues that online language is the current currency. Thus, the type of writing can either make you look smart or simple-minded. The book provides relevant tips for writing listicles, emails, presentations, and newsletters. With lessons that apply across landing pages, emails, blogs, web pages, and social media, Everybody Writes is the go-to guide for business owners, publishers, and marketers.

Notable quote: “So, before you begin the writing, be sure you know the purpose or mission or objective of every piece of content that you write. What are you trying to achieve? What information, exactly, are you trying to communicate? And why should your audience care?”

Read Everybody Writes .

4. Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte

Resonate is a handy guide for business writers who want to grasp the art of presentation. Nancy Duarte argues that the role of presentations is to inform and persuade audiences. Thus, individuals must start by writing presentations that resonate with specific audiences. The publication will also help presenters make strong connections with audiences through visual communication cues. Duarte uses the approach of building presentations bit by bit, similar to writing documentaries.

Notable quote: “The audience does not need to tune themselves to you—you need to tune your message to them. Skilled presenting requires you to understand their hearts and minds and create a message to resonate with what’s already there.”

Read Resonate .

5. Business Writing: What Works, What Won’t by Wilma Davidson

First authored in 1994, Business Writing is a practical guide that covers pivotal lessons. This guide is one of the best business writing skills books. Wilma Davidson addresses the importance of concise, clear, and grammatically correct writing. The book’s chapters guide writers on how to make information easy to read, tone messages, and use humor to engage their audience. Other writing tricks include starting with the main points and using bulleted lists to emphasize information. The revised edition covers texts, emails, and social media to illustrate factors that create good writing. In addition, the author uses compelling examples, cartoons, and charts to engage readers. With thorough concepts, individuals searching for books for improving business writing will relish the resource.

Notable quote: “Victor Hugo, the author of Les Misérables, forced himself to write by disrobing and giving his clothing to his valet with strict instructions that it not be returned until he had written the allotted pages.”

Read Business Writing .

6. The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving by Barbara Minto

The Minto Pyramid Principle elaborates on how individuals can structure presentations and documents to captivate the clientele. The publication emphasizes the importance of persuasive and clear communication in business writing. In addition, the book describes tactics that major businesses can use as a competitive advantage. The Minto Pyramid Principle is a noteworthy resource for individuals who prepare written communications and readers who want to learn how to structure presentations.

Notable quote: “The best text slides convey their message as starkly and simply as possible. They do not waste words (or slides) on transitional or introductory points, which can and should be stated orally. This means of course that the slides by themselves will not be intelligible as a handout to someone who has not attended the presentation.”

Read The Minto Pyramid Principle .

7. Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols by Nancy Duarte and Patti Sanchez

Illuminate is a practical and illustrative guide for business writers. Nancy Duarte and Patti Sanchez discuss in detail how to make better presentation slides and structure content that will appeal to readers. The author uses real-world examples and case studies from notable entities like Starbucks, IBM, and Apple to explain the whys and hows of business writing.

Notable quote: “When you use the spoken word in speeches, stories, and ceremonies, reinforcing it with meaningful symbols, empathetic communication makes each moment feel significant and builds energy that makes your venture feel attainable.”

Read Illuminate .

8. Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation by Lynne Truss

Eats, Shoots & Leaves focuses on the current grammatical state, stressing the need to be conscious of punctuation. The author uses historical examples, her imagination, literature, and neighborhood signage to explain her points. The read also contains hilarious consequences of incorrectly using apostrophes, commas, colons, and exclamation marks. The author introduces each chapter with a brief history of the topic and the current practice in British and American settings. You will also view debates from different groups on the correctness of punctuation.

Notable quote: “The reason it’s worth standing up for punctuation is not that it’s an arbitrary system of notation known only to an over-sensitive elite who have attacks of the vapors when they see it misapplied. The reason to stand up for punctuation is that without it there is no reliable way of communicating meaning.”

Read Eats, Shoots & Leaves .

9. The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century by Steven Pinker

The Sense of Style uses insights from the sciences of language to help business writers craft clear and coherent pieces. The short and entertaining read shows how writing depends on an individual’s imagination, grammatical know-how, empathy, and coherence. As a linguist and cognitive scientist, Steven Pinker details how writers get into various pitfalls, such as the curse of knowledge. The author argues that writers often assume that readers know as much as they do, often leading to misinformation. The book also provides an alphabetical list of common grammatical problems and suggestions for rectifying mistakes.

Notable quote: “A writer, like a cinematographer, manipulates the viewer’s perspective on an ongoing story, with the verbal equivalent of camera angles and quick cuts.”

Read The Sense of Style .

10. Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results by Rob Biesenbach

Storytelling is an essential part of business writing. Unleash the Power of Storytelling helps readers break down walls and influence audiences. Rob Biesenbach includes practical examples that show how business writers can use stories to write presentations and run employee meetings and customer calls. In addition, the book will help individuals looking for business email writing books. Readers will learn how to use emotion to get an audience’s attention and deliver stories effectively. The book is a great pick that can help individuals close a sale, strengthen professional relationships, promote brands, and align individuals with strategies.

Notable quote: “Stories are all around us. We may not recognize them, but they’re there—just waiting to be found, shaped, and shared.”

Read Unleash the Power of Storytelling .

11. First You Write a Sentence.: The Elements of Reading, Writing … and Life by Joe Moran

With minimal technical terms, First You Write a Sentence will help business writers fine-tune their craft. Joe Moran focuses on the common ground that every writer walks through, a sentence. The author argues that writers can turn ordinary words into verbal constellations. First You Write a Sentence uses notable sources and scientific case studies to illustrate the art of writing compelling and clear tales. The writer also addresses business writers’ daily frustrations, such as gaping plot holes and creative blocks. Readers will also get insights into grammar rules and determining the writing voice and tone.

Notable quote: “In a fast world in pursuit of instant answers, slowness has become a dissident act. Perhaps a sentence slowly written, and slowly relished, could work in the same way, as a last redoubt against the glib articulacy of a distracted age.”

Read First You Write a Sentence .

12. On Writing Well: The Classic Guide to Writing Nonfiction by William Zinsser

On Writing Well is a valuable resource for business writers, especially in the digital age. William Zinsser discusses writing fundamentals that appeal to a diverse demographic. The resource also offers sound advice on eliminating clutter and tailoring words to the target audience. In addition, the author uses a sense of humor that makes the resource enticing. With its warmth and clarity, the book is also a top choice of best selling business writing books.

Notable quote: “Look for the clutter in your writing and prune it ruthlessly. Be grateful for everything you can throw away. Reexamine each sentence you put on paper. Is every word doing new work? Can any thought be expressed with more economy?”

Read On Writing Well .

13. Grammar Snobs Are Great Big Meanies: A Guide to Language for Fun and Spite by June Casagrande and Shelly Frasier

Grammar Snobs Are Great Big Meanies is a notable resource for writers who want to learn basic grammar and punctuation. The publication is a collection of witty essays that June Casagrande and Shelly Frasier use to deliver handy lessons. The authors argue that while grammar is a simple area, writers either do not know or ignore many gray areas. Casagrande and Frasier organize the book into short chapters, making every topic easy to consume.

Notable quote: “Grammar snobs are a distinct breed from their gentle cousins: word nerds and grammar geeks. The difference is bloodlust.”

Read Grammar Snobs Are Great Big Meanies .

14. The Elements of Style by William Strunk Jr. and E.B. White

The Elements of Style provides practical advice for individuals who want to improve their writing skills. William Strunk Jr. and E.B. White emphasize using a plain English style instead of complex terminology. The book covers business writing segments such as misuse of words, sentence fragmentation, and language structure. Strunk and White make the book engaging with the addition of sarcastic and amusing comments.

Notable quote: “Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.”

Read The Elements of Style .

15. Why Business People Speak Like Idiots: A Bullfighter’s Guide by Brian Fugere, Chelsea Hardaway, and Jon Warshawsky

Why Business People Speak Like Idiots outlines communication mistakes that individuals make in the corporate world. The authors argue that businesspeople overuse jargon-filled words. As a result, the wrong choice of words interferes with individual authenticity, and the effectiveness of presentations, emails, and memos is minimal. The authors also include real-life stories detailing the awful communication prevalent in the corporate world. Why Business People Speak Like Idiots is a hilarious and light read, opposite from most business books.

Notable quote: “When they see bull, they make negative assumptions about the person or company that spews it. When they see straight talk, they think good things about the source.”

Read Why Business People Speak Like Idiots .

16. Business Writing for Dummies by Natalie Canavor

As a major part of professional success, the ability to write well is a significant hindrance for most individuals. Business Writing for Dummies is a fantastic pick of business email writing books. Natalie Canavor includes gems to help businesspeople write better presentations, reports, and emails. The author also provides editing techniques for crafting the perfect messages and tips to adapt individual writing skills to digital media. Business Writing for Dummies is a great read for marketers, managers, customer service reps, or entrepreneurs.

Notable quote: ”To quickly upgrade anything you write, use the say-it-aloud diagnosis. When you read your own copy aloud (or whisper it to yourself if you’re not alone), you get immediate signals that something isn’t working or can work better.”

Read Business Writing for Dummies .

​Conclusion

Whether you are new to business writing or a seasoned writer, there is always room to improve your skills, and a good book can help you do just that. Business writing books provide knowledge that will help readers improve their writing skills. Investing in quality business writing books and applying the principles and techniques can also help individuals attain better business results. These resources can help individuals write reports, emails, and proposals and convey ideas clearly and professionally.

Next, check out our list of sales books , business strategy books , business ethics books , and negotiation books .

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FAQ: Business writing books

Here are answers to common questions about business writing books.

What are business writing books?

Business writing books are resources that provide guidance and instruction on how to write effectively in a professional or business setting. These books typically cover a range of topics related to business writing, including style, grammar, punctuation, tone, structure, and formatting.

What are the best books on business writing?

The effectiveness of communication remains critical in all business ventures. The choice of business writing books depends on what an individual wants to learn, experience level, author expertise, and relevance. Individuals can choose between business communication textbooks, writing guides, reference books, or style guides. Some of the best books business writing books include HBR Guide to Better Business Writing by Bryan A. Garner, On Writing Well by William Zinsser , and The Elements of Style by William Strunk Jr. and E.B. White.

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Author: Grace He

People & Culture Director at teambuilding.com. Grace is the Director of People & Culture at teambuilding.com. She studied Industrial and Labor Relations at Cornell University, Information Science at East China Normal University and earned an MBA at Washington State University.

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the best book on writing a business plan

People & Culture Director at teambuilding.com.

Grace is the Director of People & Culture at teambuilding.com. She studied Industrial and Labor Relations at Cornell University, Information Science at East China Normal University and earned an MBA at Washington State University.

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A great narrative about your small business will build trust and connection with your target audience. Here’s how to develop and share your story.

 A headshot of Felicia Sinusas, a white woman with shoulder length auburn hair and blue eyes. She is smiling and looking directly at the viewer.

Humans crave connections in every facet of their lives. For business owners, a powerful and well-crafted story is the best way to forge those connections and make sure your brand resonates with your target audience.

“People buy from people,” said Felicia Sinusas, Associate Director of Publicity at Harvard Business Review Press and a judge for the 2024 CO— 100: America’s Top 100 Small Businesses . “Businesses need to realize that their story will help establish trust and connection with their current and potential customers.”

Here’s how to create and share a compelling small business story to help your brand stand out.

[Read more: How to Use Storytelling as a Leadership Tool ]

5 elements of a great business story

Sinusas cautioned entrepreneurs against thinking a fantastic product or service alone will be enough to draw in customers.

“There may be lesser products or services out there, but if a competitor offers more compelling reasons for customers to buy from them, they might gain the sale,” she said.

To that end, here are five critical components Sinusas recommends including when developing and framing your business story:

  • The highs and lows of your journey. Success isn’t linear, and your business story should reflect that. Sinusas suggests adding some “drama” to your story by talking about things like near misses and amazing wins.
  • Mistakes you’ve made. Talk about when your business made a wrong turn and had to go back to the drawing board for a better idea. Be vulnerable about the mistakes you've made in your entrepreneurial journey, because it “communicates a lot about you as a person if you’re humble enough to admit you’re not perfect,” said Sinusas.
  • Insights you’ve gained. Incorporate discoveries you’ve made as a business owner that others might find interesting or surprising. For instance, you could talk about how a product you designed for a specific demographic sold better with a different one.
  • A point of connection with your intended audience. Keep your audience in mind when determining the tone of your story and the details you want to include. “You would talk differently to a baseball fan than someone who loves attending concerts,” Sinusas said. “What can you add in that would help you connect with them?”
  • The thing that makes you unique. Identify exactly what makes your business different from competitors. As Sinusas noted, “There are probably similar companies out there, but there’s only one you.”

[Read more: Simple Ways to Build Buzz Around Your Small Business ]

Consider some of your core values and have supporting anecdotes that show those off.

Felicia Sinusas, Associate Director of Publicity at Harvard Business Review Press

Tips for telling your small business story

Here’s how Sinusas recommends sharing your small business story.

Find the best channels and formats for sharing your story

There aren’t right and wrong channels for sharing your business story; however, there are “best” channels. For example, Sinusas said the best channel for an interior decorating company would be a visual one where they can share photos of their work. However, that “best” channel and format wouldn’t make sense for someone with a small consulting business.

Once you commit to a channel, it’s important to see it through and not give up immediately.

“That may seem challenging in the beginning, but finding a rhythm you feel comfortable with can lead to success as well as deeper insights,” Sinusas said.

Consider the context

Even if you have a great core story, it’s important to consider the situation and context you’re in when telling it. Sinusas noted that you’ll need to understand when to be brief for someone who may be rushed and when to take your time when you have someone’s full attention.

“Sometimes, it’s helpful to have colleagues or family members give you pop quizzes where they pretend to be different customers and you have to respond on the spot,” she added.

Share anecdotes that show who you are

Offer a glimpse into not only who you are as a small business owner but as a person.

“Consider some of your core values and have supporting anecdotes that show those off,” Sinusas suggested. “The best thing is making your story compelling.”

Tell your story as often as you can

Commit to taking every opportunity to tell your story in different mediums and formats, from reaching out to a local newspaper to talking directly with current customers.

“Tell it again, and again, and again in different ways,” Sinusas said. “This could mean referencing your core story as you talk about particular products or services and saying, ‘This is why we do what we do.’”

[Read more: How to Give a Killer Business Presentation ]

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here .

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