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PhD/ MPhil/ MSc Marketing (Research)

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The PhD/MPhil/MSc (research) in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as well as deepen, your knowledge of research methods whilst undertaking your own research and developing a set of transferable professional skills.

Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.

Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others’ research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research.

Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.

Fees 2024 - 2025

• Code 8164 - £4,778 (UK) MPhil Full time
• Code 8164 - £23,520 (International) MPhil Full time
• Code 8170 - £4,778 (UK) PhD Marketing  Full time
• Code 8180 - £2,389 (UK) PhD Marketing  Part time
• Code 8170 - £23,520(International) PhD Full time
• Code 8175 - £4,778 (UK) MSc (Research) Full time
• Code 8178 - £2,389 (UK) MSc (Research) Part time
• Code 8175 - £23,520 (International) MSc (Research) Full time

Learn more about fees and funding

Scholarships and studentships

A limited number of scholarships may be available to outstanding applicants. International students  can often gain funding through overseas research scholarships, Commonwealth scholarships or their home Government.

For further information contact the School directly or visit our helpdesk .

How To Apply

Our supervisory expertise includes a wide range of theoretical interests and methodological approaches. Applicants are urged to study the profiles of individual staff via their university profile pages and contact appropriate supervisors directly before they apply. When considering potential supervisors avoid generic emails to everyone in the department as such approaches seldom attract interest. It is better to email potential supervisors where you see a direct link to your proposed area of study and/or methods. Try to read some of the work written by potential supervisors and when you contact them, explain how your ideas fit with their existing research and/or stated areas of interest. When you submit your proposal, you should also consider how it relates to the broader research undertaken by the department and you might specifically discuss this in your application letter. You should also focus on the following questions in your proposal:

• What are you trying to find out?
• Why does this matter and to who?
• How will your work further or challenge existing thinking?
• What makes your proposed methods suitable to achieve all this?

If you have any questions about applying, please contact the department PhD lead, Dr Mike Molesworth ( [email protected] ). If you cannot find a suitable supervisor, you may still apply and the PGR lead will try to match you with a suitable supervisory team.

• How to apply

To apply for a postgraduate research programme, you will need to submit your application and supporting documents online. We have put together some helpful information on the research programme application process and supporting documents on our how to apply page . Please read this information carefully before completing your application.

Our Standard Requirements

The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English.

Learn more about our entry requirements.

Writing your research proposal

Along with your academic record, your references and your curriculum vitae your research proposal plays a critical role in the evaluation of your application.

Your research proposal should illustrate your ability to plan an independent research study and the relevance of your topic to the research interests and expertise of Birmingham Business School.You need to demonstrate that you understand the field that you plan to research, identify an interesting and original research question, and develop a tentative plan of study. It is highly desirable that your research proposal is written to the guidelines specified below.

Guidelines for the Research Proposal

When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. Further information regarding how to apply online can be found on the  how to apply  pages.

International Requirements

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 14/20 from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of the Licenciado or an equivalent professional title from a recognised Argentinian university, with a promedio of at least 7.5, may be considered for entry to a postgraduate degree programme. Applicants for PhD degrees will normally have a Maestria or equivalent

Applicants who hold a Masters degree will be considered for admission to PhD study.

Holders of a good four-year Diplomstudium/Magister or a Masters degree from a recognised university with a minimum overall grade of 2.5 will be considered for entry to postgraduate research programmes.

Students with a good 5-year Specialist Diploma or 4-year Bachelor degree from a recognised higher education institution in Azerbaijan, with a minimum GPA of 4/5 or 80% will be considered for entry to postgraduate taught programmes at the University of Birmingham.

For postgraduate research programmes applicants should have a good 5-year Specialist Diploma (completed after 1991), with a minimum grade point average of 4/5 or 80%, from a recognised higher education institution or a Masters or “Magistr Diplomu” or “Kandidat Nauk” from a recognised higher education institution in Azerbaijan.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0-3.3/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Students who hold a Masters degree from the University of Botswana with a minimum GPA of 3.0/4.0 or 3.5/5.0 (70%/B/'very good') will be considered for Postgraduate Diplomas and Masters degrees.

Please note 4-year bachelor degrees from the University of Botswana are considered equivalent to a Diploma of Higher Education. 5-year bachelor degrees from the University of Botswana are considered equivalent to a British Bachelor (Ordinary) degree.

Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

A Licenciatura or Bacharelado degree from a recognised Brazilian university:

• A grade of 7.5/10 for entry to programmes with a 2:1 requirement
• A grade of 6.5/10for entry to programmes with a 2:2 requirement

Holders of a good Bachelors degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes.  Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Holders of a good post-2001 Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Students with a minimum average of 14 out of 20 (or 70%) on a 4-year Licence, Bachelor degree or Diplôme d'Etudes Superieures de Commerce (DESC) or Diplôme d'Ingénieur or a Maîtrise will be considered for Postgraduate Diplomas and Masters degrees.

Holders of a bachelor degree with honours from a recognised Canadian university may be considered for entry to a postgraduate degree programme. A GPA of 3.0/4, 7.0/9 or 75% is usually equivalent to a UK 2.1.

Holders of the Licenciado or equivalent Professional Title from a recognised Chilean university will be considered for Postgraduate Diplomas and Masters degrees. Applicants for PhD study will preferably hold a Magister degree or equivalent.

Students with a bachelor’s degree (4 years minimum) may be considered for entry to a postgraduate degree programme. However please note that we will only consider students who meet the entry guidance below.  Please note: for the subject areas below we use the Shanghai Ranking 2022 (full table)  ,  Shanghai Ranking 2023 (full table) , and Shanghai Ranking of Chinese Art Universities 2023 .

需要具备学士学位（4年制）的申请人可申请研究生课程。请根据所申请的课程查看相应的入学要求。 请注意，中国院校名单参考 软科中国大学排名2022（总榜） ，  软科中国大学排名2023（总榜） ，以及 软科中国艺术类高校名单2023 。  

Business School    - MSc programmes (excluding MBA)  

商学院硕士课程（MBA除外）入学要求

School of Computer Science – all MSc programmes 计算机学院硕士课程入学要求

College of Social Sciences – courses listed below 社会科学 学院部分硕士课程入学要求 MA Education  (including all pathways) MSc TESOL Education MSc Public Management MA Global Public Policy MA Social Policy MA Sociology Department of Political Science and International Studies  全部硕士课程 International Development Department  全部硕士课程

  All other programmes (including MBA)   所有其他 硕士课程（包括 MBA）入学要求

Please note:

• Borderline cases: We may consider students with lower average score (within 5%) on a case-by-case basis if you have a relevant degree and very excellent grades in relevant subjects and/or relevant work experience. 如申请人均分低于相应录取要求（5%以内），但具有出色学术背景，优异的专业成绩，以及（或）相关的工作经验，部分课程将有可能单独酌情考虑。
• Please contact the China Recruitment Team for any questions on the above entry requirements. 如果您对录取要求有疑问，请联系伯明翰大学中国办公室   [email protected]

Holders of the Licenciado/Professional Title from a recognised Colombian university will be considered for our Postgraduate Diploma and Masters degrees. Applicants for PhD degrees will normally have a Maestria or equivalent.

Holders of a good bachelor degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes.  Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Holders of a good Bacclaureus (Bachelors) from a recognised Croatian Higher Education institution with a minimum overall grade of 4.0 out of 5.0, vrlo dobar ‘very good’, or a Masters degree, will be considered for entry to postgraduate research programmes.

Holders of a Bachelors degree(from the University of the West Indies or the University of Technology) may be considered for entry to a postgraduate degree programme. A Class II Upper Division degree is usually equivalent to a UK 2.1. For further details on particular institutions please refer to the list below.  Applicants for PhD level study will preferably hold a Masters degree or Mphil from the University of the West Indies.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 6.5 out of 10, or a GPA of 3 out of 4, and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bakalár from a recognised Czech Higher Education institution with a minimum overall grade of 1.5, B, velmi dobre ‘very good’ (post-2004) or 2, velmi dobre ‘good’ (pre-2004), or a good post-2002 Magistr (Masters), will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 7-10 out of 12 (or 8 out of 13) or higher for 2:1 equivalence and will usually be required to have completed a good Masters/ Magisterkonfereus/Magister Artium degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Holders of the Licenciado or an equivalent professional title from a recognised Ecuadorian university may be considered for entry to a postgraduate degree programme. Grades of 70% or higher can be considered as UK 2.1 equivalent.  Applicants for PhD level study will preferably hold a Magister/Masterado or equivalent qualification, but holders of the Licenciado with excellent grades can be considered.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bakalaurusekraad from a recognised university with a minimum overall grade of 4/5 or B, or a good one- or two-year Magistrikraad from a recognised university, will be considered for entry to postgraduate research programmes.

Students who hold a Masters degree with very good grades (grade B, 3.5/4 GPA or 85%) will be considered for Postgraduate Diplomas and Masters degrees. 

Holders of a good Kandidaatti / Kandidat (old system), a professional title such as Ekonomi, Diplomi-insinööri, Arkkitehti, Lisensiaatti (in Medicine, Dentistry and Vetinary Medicine), or a Maisteri / Magister (new system), Lisensiaatti / Licenciat, Oikeustieteen Kandidaatti / Juris Kandidat (new system) or Proviisori / Provisor from a recognised Finnish Higher Education institution, with a minimum overall grade of 2/3 or 4/5, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a should hold a Bachelors degree and will usually be required to have completed a Masters/Maîtrise with a minimum overall grade of 13 out of 20, or a Magistère / Diplôme d'Etudes Approfondies / Diplôme d'Etudes Supérieures Specialisées / Mastère Specialis, from a recognised French university or Grande École to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Magister Artium, a Diplom or an Erstes Staatsexamen from a recognised university with a minimum overall grade of 2.5, or a good two-year Lizentiat / Aufbaustudium / Zweites Staatsexamen or a Masters degree from a recognised university, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0 Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

Applicants for postgraduate research programmes should hold a good four-year Ptychio (Bachelor degree) with a minimum overall grade of 6.5 out of 10, from a recognised Greek university (AEI), and will usually be required to have completed a good Metaptychiako Diploma Eidikefsis (Masters degree) from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

4-year Licenciado is deemed equivalent to a UK bachelors degree. A score of 75 or higher from Universidad de San Carlos de Guatemala (USAC) can be considered comparable to a UK 2.1, 60 is comparable to a UK 2.2.  Private universities have a higher pass mark, so 80 or higher should be considered comparable to a UK 2.1, 70 is comparable to a UK 2.2

The Hong Kong Bachelor degree is considered comparable to British Bachelor degree standard. Students with bachelor degrees awarded by universities in Hong Kong may be considered for entry to one of our postgraduate degree programmes.

Students with Masters degrees may be considered for PhD study.

Holders of a good Alapfokozat / Alapképzés or Egyetemi Oklevel from a recognised university with a minimum overall grade of 3.5, or a good Mesterfokozat (Masters degree) or Egyetemi Doktor (university doctorate), will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a 60% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of the 4 year Sarjana (S1) from a recognised Indonesian institution will be considered for postgraduate study. Entry requirements vary with a minimum requirement of a GPA of 2.8.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree from a recognised institution, with 100 out of 110 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Students who hold the Maitrise, Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees (14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2).

Students with a Bachelor degree from a recognised university in Japan will be considered for entry to a postgraduate Masters degree provided they achieve a sufficiently high overall score in their first (Bachelor) degree. A GPA of 3.0/4.0 or a B average from a good Japanese university is usually considered equivalent to a UK 2:1.

Students with a Masters degree from a recognised university in Japan will be considered for PhD study. A high overall grade will be necessary to be considered.

Students who have completed their Specialist Diploma Мамаң дипломы/Диплом специалиста) or "Magistr" (Магистр дипломы/Диплом магистра) degree (completed after 1991) from a recognised higher education institution, with a minimum GPA of 2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, will be considered for entry to postgraduate Masters degrees and, occasionally, directly for PhD degrees.  Holders of a Bachelor "Bakalavr" degree (Бакалавр дипломы/Диплом бакалавра) from a recognised higher education institution, with a minimum GPA of  2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, may also be considered for entry to taught postgraduate programmes.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/50

Holders of a good Postgraduate Diploma (professional programme) from a recognised university or institution of Higher Education, with a minimum overall grade of 7.5 out of 10, or a post-2000 Magistrs, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 16/20 or 80% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Bachelors degree from a recognised university in Libya will be considered for postgraduate study. Holders of a Bachelors degree will normally be expected to have achieved score of 70% for 2:1 equivalency or 65% for 2:2 equivalency. Alternatively students will require a minimum of 3.0/4.0 or BB to be considered.

Holders of a good pre-2001 Magistras from a recognised university with a minimum overall grade of 8 out of 10, or a good post-2001 Magistras, will be considered for entry to postgraduate research programmes

Holders of a good Bachelors degree from a recognised Luxembourgish Higher Education institution with a minimum overall grade of 16 out of 20, or a Diplôme d'Études Supérieures Spécialisées (comparable to a UK PGDip) or Masters degree from a recognised Luxembourgish Higher Education institution will be considered for entry to postgraduate research programmes.

Students who hold a Masters degree will be considered for Postgraduate Diplomas and Masters degrees (70-74% or A or Marginal Distinction from a well ranked institution is considered comparable to a UK 2.1, while a score of 60-69% or B or Bare Distinction/Credit is considered comparable to a UK 2.2).

Holders of a Bachelors degree from a recognised Malaysian institution (usually achieved with the equivalent of a second class upper or a grade point average minimum of 3.0) will be considered for postgraduate study at Diploma or Masters level.

Holders of a good Bachelors degree from the University of Malta with a minimum grade of 2:1 (Hons), and/or a Masters degree, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree (Honours) from a recognised institution (including the University of Mauritius) will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2:1).

Students who hold the Licenciado/Professional Titulo from a recognised Mexican university with a promedio of at least 8 will be considered for Postgraduate Diplomas and Masters degrees.

Students who have completed a Maestria from a recognised institution will be considered for PhD study.

Applicants for postgraduate research programmes should hold a Bachelors degree, licence or Maîtrise and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Students with a good four year honours degree from a recognised university will be considered for postgraduate study at the University of Birmingham. PhD applications will be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Doctoraal from a recognised Dutch university with a minimum overall grade of 7 out of 10, and/or a good Masters degree, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree (minimum 4 years and/or level 400) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum GPA of B/Very Good or 1.6-2.5 for a 2.1 equivalency, and will usually be required to have completed a good Masters, Mastergrad, Magister. Artium, Sivilingeniør, Candidatus realium or Candidatus philologiae degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0/4 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Bachelors degree from a recognised university in the Palestinian Territories will be considered for postgraduate study. Holders of Bachelors degree will normally be expected to have achieved a GPA of 3/4 or 80% for 2:1 equivalency or a GPA of 2.5/4 or 70% for 2:2 equivalency.    

Holders of the Título de Licenciado /Título de (4-6 years) or an equivalent professional title from a recognised Paraguayan university may be considered for entry to a postgraduate degree programme. Grades of 4/5 or higher can be considered as UK 2.1 equivalent.  The Título Intermedio is a 2-3 year degree and is equivalent to a HNC, it is not suitable for postgraduate entry but holders of this award could be considered for second year undergraduate entry or pre-Masters.  Applicants for PhD level study will preferably hold a Título de Maestría / Magister or equivalent qualification, but holders of the Título/Grado de Licenciado/a with excellent grades can be considered.

Holders of the Licenciado, with at least 13/20 may be considered as UK 2.1 equivalent. The Grado de Bachiller is equivalent to an ordinary degree, so grades of 15+/20 are required.  Applicants for PhD level study will preferably hold a Título de Maestría or equivalent qualification.

Holders of a good pre-2001 Magister from a recognised Polish university with a minimum overall grade of 4 out of 5, dobry ‘good’, and/or a good Swiadectwo Ukonczenia Studiów Podyplomowych (Certificate of Postgraduate Study) or post-2001 Magister from a recognised Polish university with a minimum overall grade of 4.5/4+ out of 5, dobry plus 'better than good', will be considered for entry to postgraduate research programmes.

Holders of a good Licenciado from a recognised university, or a Diploma de Estudos Superiores Especializados (DESE) from a recognised Polytechnic Institution, with a minimum overall grade of 16 out of 20, and/or a good Mestrado / Mestre (Masters) from a recognised university, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised Romanian Higher Education institution with a minimum overall grade of 8 out of 10, and will usually be required to have completed a Masters degree/Diploma de Master/Diploma de Studii Academice Postuniversitare (Postgraduate Diploma - Academic Studies) or Diploma de Studii Postuniversitare de Specializare (Postgraduate Diploma - Specialised Studies) to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Диплом Специалиста (Specialist Diploma) or Диплом Магистра (Magistr) degree from recognised universities in Russia (minimum GPA of 4.0) will be considered for entry to taught postgraduate programmes/PhD study.

Students who hold a 4-year Bachelor degree with at least 16/20 or 70% will be considered for Postgraduate Diplomas and Masters degrees.   

Students who hold a Maitrise, Diplome d'Etude Approfondies,Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees. A score of 14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2

Students who hold a Bachelor (Honours) degree from a recognised institution with a minimum GPA of 3.0/4.0 or 3.5/5.0 (or a score of 60-69% or B+) from a well ranked institution will be considered for most our Postgraduate Diplomas and Masters degrees with a 2:1 requirement.

Students holding a good Bachelors Honours degree will be considered for postgraduate study at Diploma or Masters level.

Holders of a good three-year Bakalár or pre-2002 Magister from a recognised Slovakian Higher Education institution with a minimum overall grade of 1.5, B, Vel’mi dobrý ‘very good’, and/or a good Inžinier or a post-2002 Magister from a recognised Slovakian Higher Education institution will be considered for entry to postgraduate research programmes.

Holders of a good Diploma o pridobljeni univerzitetni izobrazbi (Bachelors degree), Diplomant (Professionally oriented first degree), Univerzitetni diplomant (Academically oriented first degree) or Visoko Obrazovanja (until 1999) from a recognised Slovenian Higher Education institution with a minimum overall grade of 8.0 out of 10, and/or a good Diploma specializacija (Postgraduate Diploma) or Magister (Masters) will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor Honours degree (also known as Baccalaureus Honores / Baccalaureus Cum Honoribus) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (70%) or a distinction (75%).

Holders of a Masters degree will be considered for entry to postgraduate research programmes.

Holders of a Bachelor degree from a recognised South Korean institution (usually with the equivalent of a second class upper or a grade point average 3.0/4.0 or 3.2/4.5) will be considered for Masters programmes.

Holders of a good Masters degree from a recognised institution will be considered for PhD study on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 7 out of 10 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or a CGPA 3.30/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Kandidatexamen (Bachelors degree) or Yrkesexamen (Professional Bachelors degree) from a recognised Swedish Higher Education institution with the majority of subjects with a grade of VG (Val godkänd), and/or a good Magisterexamen (Masters degree), International Masters degree or Licentiatexamen (comparable to a UK Mphil), will be considered for entry to postgraduate research programmes.

Holders of a good "PostGraduate Certificate" or "PostGraduate Diploma" or a Masters degree from a recognised Swiss higher education institution (with a minimum GPA of 5/6 or 8/10 or 2/5 (gut-bien-bene/good) for a 2.1 equivalence) may be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0, 3.5/5 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bachelor degree (from 75% to 85% depending upon the university in Taiwan) from a recognised institution will be considered for postgraduate Masters study. Holders of a good Masters degree from a recognised institution will be considered for PhD study.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2.1) Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

Holders of a good Masters degree from a recognised institution will be considered for entry to our postgraduate research programmes.

Holders of a good Masters degree or Mphil from a recognised university will be considered for entry to postgraduate research programmes.

Students with a Bachelors degree from the following universities may be considered for entry to postgraduate programmes:

• Ateneo de Manila University - Quezon City
• De La Salle University - Manila
• University of Santo Tomas
• University of the Philippines - Diliman

Students from all other institutions with a Bachelors and a Masters degree or relevant work experience may be considered for postgraduate programmes.

Grading Schemes

1-5 where 1 is the highest 2.1 = 1.75 2.2 = 2.25 

Out of 4.0 where 4 is the highest 2.1 = 3.0 2.2 = 2.5

Letter grades and percentages 2.1 = B / 3.00 / 83% 2.2 = C+ / 2.5 / 77%

Holders of a postdoctoral qualification from a recognised institution will be considered for PhD study.  Students may be considered for PhD study if they have a Masters from one of the above listed universities.

Holders of a Lisans Diplomasi with a minimum grade point average (GPA) of 3.0/4.0 from a recognised university will be considered for postgraduate study at Diploma or Masters level.

Holders of a Yuksek Diplomasi from a recognised university will be considered for PhD study.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (2.1) or GPA of 3.5/5.0

Applicants for postgraduate research programmes should hold a good Bachelors degree / Диплом бакалавра (Dyplom Bakalavra), Диплом спеціаліста (Specialist Diploma) or a Dyplom Magistra from a recognised Ukrainian higher education institution with a minimum GPA of 4.0/5.0, 3.5/4, 8/12 or 80% or higher for 2:1 equivalence and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

The University will consider students who hold an Honours degree from a recognised institution in the USA with a GPA of:

• 2.8 GPA (on a 4.0 scale) for entry to programmes with a 2:2 requirement 
• 3.2 GPA (on a 4.0 scale) for entry to programmes with a 2:1 requirement 

Please note that some subjects which are studied at postgraduate level in the USA, eg. Medicine and Law, are traditionally studied at undergraduate level in the UK.

Holders of the Magistr Diplomi (Master's degree) or Diplomi (Specialist Diploma), awarded by prestigious universities, who have attained high grades in their studies will be considered for postgraduate study.  Holders of the Fanlari Nomzodi (Candidate of Science), where appropriate, will be considered for PhD study.

Holders of the Licenciatura/Título or an equivalent professional title from a recognised Venezuelan university may be considered for entry to a postgraduate degree programme. Scales of 1-5, 1-10 and 1-20 are used, an overall score of 70% or equivalent can be considered equivalent to a UK 2.1.  Applicants for PhD level study will preferably hold a Maestria or equivalent qualification

Holders of a Bachelors degree from a recognised Vietnamese institution (usually achieved with the equivalent of a second class upper or a grade point average minimum GPA of 7.0 and above) will be considered for postgraduate study at Diploma or Masters level.  Holders of a Masters degree (thac si) will be considered for entry to PhD programmes.

Students who hold a Masters degree with a minimum GPA of 3.5/5.0 or a mark of 2.0/2.5 (A) will be considered for Postgraduate Diplomas and Masters degrees.   

Students who hold a good Bachelor Honours degree will be considered for Postgraduate Diplomas and Masters degrees. 

International Students

English requirements are IELTS 7.0 with no less than 6.5 in any band or equivalent.

The marketing department encourages PhD applications that align with one of the three research groups below.

Culture Research Group

Marketing innovations and consumer science research group, responsible and critical marketing research group.

Members of the Culture Research Group are interested in a range of topics drawing from the diverse field of the arts. Specific research areas include heritage, issues of culture and authenticity, art and artists as brands, the production and consumption of art, film production and reception, film distribution and exhibition, social responsibility in arts marketing, television, dark tourism, embodiment, visual arts and the market, the production and consumption of place, space and time, myth and marketplace, festivals, the intersection of arts and technology, how emerging artists use new technology, and sub-cultural and non-mainstream consumption.

• Alessandro Gerosa is happy to consider projects about taste, sociology of consumption, consumer cultures, and digital cultures, using qualitative or digital methods.
• Christina Goulding is interested in supervising qualitative project in cultural consumption, place, space and consumption, non-conformist or transgressive consumption, the arts meets technology, consumer identity projects, consumption and loss, the dark side of consumption, and consumption and resilience. 
• Chelsea Harfield’s research is into consumer behaviour, tourism, heritage, authenticity and narrative transportation. Her focus is qualitative methodologies.
• Scott Jones does research into marketplace cultures and consumer collectives, celebrity studies, fandom, responsible and ethical marketing, and alternative methods in qualitative research.
• Finola Kerrigan’s work is on the entertainment industries, cultural branding, and digital identity, and uses qualitative and visual approaches [not taking students for 2024 entry].
• Rohan Venkatraman is looking to support projects related to the intersection of marketplace hierarchies, especially gender and sexuality, and consumer culture, using qualitative and ethnographic methodologies.
• Julie Whiteman’s interests are in representation and consumption of gender, race, sexuality and class, using qualitative, intersectional research methods.

The marketing innovations and consumer science research group brings together researchers across the marketing field who are interested in innovative marketing practice, innovation itself, digital and technological innovations, as well as methodological innovations in marketing research. The group also has a focus on psychological theories as a means to understand consumers and their behaviour. Researchers in the group use a range of research methods but with some concentration on quantitative approaches to research problems.

• Raphaël Akamavi researches new product development processes, service innovation, consumption experiences, and social capital & organisational /industry performance using positivist approaches.
• Achilleas Boukis works on technology integration in physical interactions with customers, digital assets including NFTs, demanding consumers, branding cryptocurrencies and technology products, and brand equity using quantitative approaches.
• Fahad Ibrahim considers big data and technology in marketing, social networks and relationship marketing, using quantitative methods (specialised in structural equation modelling).
• Doga Istanbulluoglu’s areas of interest include online consumer behaviour, especially complaining, service recovery, and anti-consumption. She uses qualitative methods.  
• Grigorios Lamprinakos researches consumer psychology, cognitive and metacognitive processes, persuasion, sustainable consumption and socially responsible behaviour using experimental designs.
• Miriam McGowen’s research draws on consumer psychology perspectives to understand how social and situation factors impact consumer behaviour. She uses quantitative methods. 
• Amin Nazifi’s  research focuses on service failure and recovery, customer complaint management, customer satisfaction and loyalty, gamification, artificial intelligence, and consumer well-being using quantitative research methods and in particular experiments.
•   Eric Shiu  works on innovation in all aspects, as well as trust, agri-food and retailing, using experimental design, survey, interview, focus group, or a mix of these.
• Weiyue Wang is interested in employee – organisation relationships, employee cognition, ethics and ethical behaviour, services marketing and service performance using quantitative methods.

The Responsible and Critical Marketing Research Group aims to lead the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Research by members of the team covers areas of employee attitudes to responsibility, managerial and B2B ethics, responsible marketing and technology, consumer responsibility, marketing sustainability, base of the pyramid (BoP) marketing, market access and diversity, corporate social responsibility (CSR), marketing’s contribution to social and environmental elements of the ‘triple bottom line’ and responsible marketing education. The group are also interested in explicitly critical perspectives in marketing and consumer research.

• Robert Cluley researches contemporary marketing practice, how marketers work and think, and the role of technology in marketing. His methods include ethnography, action research, psychoanalytic interviews, content analysis and semiotics, and psychometrics.  
• Louise Hassan is interested in sustainability and health issues, including consumer decision-making or information processing from a consumer/social psychology perspective. Her methods focus on experimental approaches, but a wide range of methods acceptable.
• Sheena Leek is interested in information technology within business relationships, social capital and branding, consumer confusion in high tech areas, and convenience and healthy eating. She uses a range of qualitative approaches.
• Solon Magrizos  is interested in consumer happiness and wellbeing, responsible marketing, sustainable tourism, corporate social responsibility, ethical consumer behaviour, and responsible and irresponsible employees/employers. His research employs a wide range of qualitative/quantitative methods.
• Scott McCabe works on responsible and ethical tourism, including negative and positive emotions associated with responsible behaviour, social tourism, tourism as an experience, and new methods of assessing ethical, green sustainable tourist consumption.
• Mike Molesworth ’s research takes a critical approach to consumption and marketing, especially aspects of new technologies. He uses interpretivist techniques, including netnography.
• Fatos Ozkan Erciyas is interested in marketplace accessibility, inclusion and exclusion in marketing, and spaces and places of consumption, experiences of vulnerable/marginalized consumer groups.
• Mike Saren is interested in supervising projects in heritage and identity, consumer culture and relationships and marketing technology using qualitative approaches. 
• Emma Surman ‘s research is in the areas of ethics and sustainability of consumption, sociology of consumption, and decolonisation using qualitative and creative methodologies.
• Rohit Varman uses interpretive methodologies. His current inter-disciplinary research focuses on corporate violence, exploitation, modern slavery, and resistance to corporatization and marketization.

Doctoral researchers in Marketing are registered for a full time 3-year PhD or a part-time 6-year PhD. In the first year of the programme (first two years for those registered part-time) students are required to take 60 credits of core Research Methods modules from the MA Social Research programme. They are also recommended to take Advanced Training Modules from the MA Social Research Programme as appropriate to their research and training needs. Depending on their needs and accredited prior learning and subject to supervisory approval doctoral researchers can substitute 20 credits of the introductory MA Social research modules for Advanced Training Modules. By the end of their first year doctoral students will have completed an 8,000 word research proposal that they will present at the first annual review.  This forms the basis for supervised research over the remaining two years of the programme and the production of an 80,000 word thesis.

Applicants are urged to study the up-to-date profiles of individual staff members' research via their personal web pages. Each student will have two academic supervisors who will work with the students in their areas of expertise.  It is essential that students applying to the department recognise the expertise of their potential supervisor. It is possible to contact a potential supervisor to discuss the possibility of working with them and this communication would involve identifying the proposed research area and methods and identifying the link with the proposed supervisor’s work.  Current priority areas include:

Support and training

Birmingham Business School provides dedicated facilities, resources and support to postgraduate students and early career researchers which includes The Midlands Graduate School and Doctoral Training Centres and Programmes.  Find out more .

• Research at the Department of Marketing

Career prospects

The University of Birmingham has recently been ranked 9th in the UK and 55th in the world for post-qualification employability in a global survey of universities commissioned by the International Herald Tribune .

Recent PhD graduates from Birmingham Business School are working in central banks, Government departments, a variety of financial institutions, accountancy firms, supranational organisations and multinational corporations. Many of our PhD graduates also go on to forge successful academic careers in other top Universities.

Doctoral Research career assistance

The University of Birmingham has invested heavily in careers and employability support. The Careers Team have been praised for enhanced developments within their team and for adopting a model of integrated employability and internship support; something that has been rolled out and implemented across all Schools and Colleges at the University.

Doctoral researchers at Birmingham Business School benefit from its own well qualified dedicated Careers Team to support students with employment opportunities, work placements, internships and how to succeed at interview. In addition, a range of career management, personal development and employer events are run each year by the Careers in Business Team to help you make the most of the opportunities available.

The University also has dedicated careers advisors for international students  who run workshops and networking opportunities with potential employers. These are especially popular with international postgraduate researchers.

• Online chat events

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• Entry year 2024
• Duration Full time 3 - 4 years

Would you like to join one of the largest groups of marketing academics in the UK? Become a part of the most research-intensive business school in the UK, according to the latest Research Excellence Framework , where we have a lively research ethos and seek doctoral students who can build on our success.

Over the years, our expertise has grown into two areas: consumer research and market dynamics. Our research interests are particularly focused within specialist areas including Sustainable Innovation, Marketing and Digital Strategy, Markets, Design-Led Thinking, Consumption Insights, Digital Consumption, Social Justice, and Health Inequality. Furthermore, we have several active groups of researchers interested in business marketing and business networks in the context of supply chain interactions, innovation, market development, and the development of the firm in international markets. Our department is also linked to the Centre for Consumption Insights , which is a platform for our staff to engage in specialist research that centres on the transformative aspects of consumer research and consumption-related phenomena of pertinence to culture and society. Topics of interest here include consumer vulnerability, diet and health, the environment and family.

As a member of this PhD programme, you will have access to state-of-the-art databases, dedicated office space, scientific computing facilities, and IT support. We offer a research training seminar series, workshops and conferences to create the ideal environment for innovative thinking.

Many of our staff work closely with marketing practitioners. This allows us to make sure our research is relevant to commercial and public-sector organisations, as well as to the academic community. You will receive support from a specialist supervisor as you research and write your thesis.

In addition to your thesis, an oral examination will form an integral part of the assessment of your doctoral research.

Part-time PhD study over five years is available through the Theory and Practice of Management PhD .

Your department

• Marketing Lancaster University Management School
• Make an enquiry form
• Telephone +44 (0)1524 592938

Programme Structure

Below is an overview of the modules you will study throughout your PhD. You will also study a range of optional research training seminars to enhance your skills.

• Induction Workshop, which includes Ethics and Plagiarism training and assessment
• Foundations of Management Research
• Central Themes in Management
• Research Skills – Data Collection and Analysis
• Delivering Impactful Research
• Structured Writing Retreats
• Communicating with Different Research Audiences

Entry requirements

Academic requirements.

A relevant UK Master's degree with the a minimum of 65% overall and 65% in the dissertation, or a non-UK Master's degree, graded at the equivalent level.

We may also consider non-standard applicants, please contact us for information.

If you have studied outside of the UK, we would advise you to check our list of international qualifications before submitting your application.

Additional Requirements

As part of your application you also need to provide a viable research proposal of up to 5000 words which has potential to make a significant contribution to prior literature. Guidance can be found on our writing a research proposal webpage.

English Language Requirements

We may ask you to provide a recognised English language qualification, dependent upon your nationality and where you have studied previously.

We normally require an IELTS (Academic) Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications .

If your score is below our requirements, you may be eligible for one of our pre-sessional English language programmes .

Contact: Admissions Team +44 (0) 1524 592032 or email [email protected]

Fees and funding

General fees and funding information

There may be extra costs related to your course for items such as books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation, you may need to pay a subscription to a professional body for some chosen careers.

Specific additional costs for studying at Lancaster are listed below.

College fees

Lancaster is proud to be one of only a handful of UK universities to have a collegiate system. Every student belongs to a college, and all students pay a small College Membership Fee  which supports the running of college events and activities. Students on some distance-learning courses are not liable to pay a college fee.

For students starting in 2023 and 2024, the fee is £40 for undergraduates and research students and £15 for students on one-year courses. Fees for students starting in 2025 have not yet been set.

Computer equipment and internet access

To support your studies, you will also require access to a computer, along with reliable internet access. You will be able to access a range of software and services from a Windows, Mac, Chromebook or Linux device. For certain degree programmes, you may need a specific device, or we may provide you with a laptop and appropriate software - details of which will be available on relevant programme pages. A dedicated  IT support helpdesk  is available in the event of any problems.

The University provides limited financial support to assist students who do not have the required IT equipment or broadband support in place.

For most taught postgraduate applications there is a non-refundable application fee of £40. We cannot consider applications until this fee has been paid, as advised on our online secure payment system. There is no application fee for postgraduate research applications.

For some of our courses you will need to pay a deposit to accept your offer and secure your place. We will let you know in your offer letter if a deposit is required and you will be given a deadline date when this is due to be paid.

The fee that you pay will depend on whether you are considered to be a home or international student. Read more about how we assign your  fee status .

If you are studying on a programme of more than one year’s duration, tuition fees are reviewed annually and are not fixed for the duration of your studies. Read more about  fees in subsequent years .

Scholarships and bursaries

You may be eligible for the following funding opportunities, depending on your fee status and course. You will be automatically considered for our main scholarships and bursaries when you apply, so there's nothing extra that you need to do.

Unfortunately no scholarships and bursaries match your selection, but there are more listed on scholarships and bursaries page.

If you're considering postgraduate research you should look at our funded PhD opportunities .

We also have other, more specialised scholarships and bursaries - such as those for students from specific countries.

Browse Lancaster University's scholarships and bursaries .

Similar courses

• Marketing MSc
• Marketing Management (Advanced) MRes
• Marketing Management (Advanced) MSc

Find a PhD Topic

Discover the research interests of our academics to find a synergy with your desired area of research.

Studentships and Funding

Find out more about our range of options to help you fund your postgraduate studies.

Job market candidates

Our Marketing job market candidates are listed below. Please visit PhD Job Market Candidates for a full list of LUMS candidates.

For further details, please contact the Doctoral Office .

Marketing job market candidates

Gilang Kartika

Jiahui Zhao

Pentland Centre

Alumni Profiles

Scott Jones

PhD Marketing, 2022

Tobias Finke

PhD Marketing, 2019

Erik Jacobi

PhD Marketing, 2016

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• Get a prospectus

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The information on this site relates primarily to 2024/2025 entry to the University and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information .

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We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies .

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The Marketing P…

The Marketing PhD pathway

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Marketing is the study of how organisations interact with customers (and vice versa). As such, it focuses on how organisations create value for customers and capture value from customers in return.

The academic discipline of Marketing is divided into 3 broad areas or sub-fields:

• marketing strategy
• marketing modelling
• consumer behaviour

In the Marketing group you’ll find scholars from each of these sub-fields.

Professor Jaideep Prabhu talks about the Marketing pathway.

Hi, I’m Jaideep Prabhu, and I’m a professor of marketing, here at Cambridge Judge Business School. I also head the Marketing group here in the School. I’m here to tell you a few things about what you need to know if you’re interested in doing a PhD and pursuing a career as a marketing academic.

So what is marketing all about? Marketing is really about the relationship between organisations and external stakeholders, particularly customers. More formally, marketing is the process of creating and maintaining relationships with customers and their response to these efforts.

At Cambridge Judge, we focus on three areas, the three areas of marketing that most people around the world focus on. First is the area of consumer behaviour, which is the study really of customers in their lives or in their organisations and how they respond to marketing efforts. Typically, people who study customer behaviour tend to use psychology as a theory and experimental lab studies as a way to test these theories.

The second area that we focus on is the area of mathematical modelling, of how firms compete with each other in trying to attract the custom of buyers. This approach is typically influenced by economics. It uses techniques, such as game theory, and often has an empirical component, as well, which uses either experimental data, or naturally occurring data, such as data that’s acquired through stores, through loyalty cards, on how customers respond to price discounts, or positioning of products on the shelf spaces of stores, or advertising inserts in newspapers.

So that’s the second area of focus. A third area is called marketing strategy, and tends to focus more on the decision making of managers within firms vis-a-vis markets and customers. This approach tends to be influenced both by behavioural fields such as psychology, as well as economics and some more organisational series. This area tends to use data that’s generated through surveys or naturally occurring data on panels of firms and their performance over time.

We are fortunate at Cambridge Judge to have people in our group who study each of these areas. So for instance, Eric Levy is very much focused on consumer behaviour and tends to use psychology and lab studies to look at issues, such as prosocial behaviour amongst consumers. For instance, why do some consumers give time versus money in their more charitable activities?

A couple of my colleagues tend to do more of the analytical work that I mentioned. Dominique Lauga and Vincent Mak tend to use mathematical techniques borrowed from economics and game theory to look at how firms compete with each other, for instance, in their advertising or innovation activities, or even how consumers make decisions– for instance, their search behaviour.

So Vincent is very interested in customer search behaviour and has mathematical models of that, which he tests using data from labs. Dominique tends to look at firm competition using game theory. Finally, Eden Yin and myself focus more on marketing strategy and the behaviour of firms in their marketing activities, particularly their innovation activities. So both Eden and I are very interested in how firms around the world make innovation decisions, how they develop new products, and how this affects their performance.

If you were to come to Cambridge Judge to do an MPhil and a PhD, you would decide which of these areas to focus on, and who you would want to work on. And that, of course, would set the pattern for the rest of your academic career. Something that really differentiates our approach within Cambridge is to work quite closely, as far as possible, with organisations.

In marketing, particularly those of us who study marketing strategy and firms behaviour, this is a very fruitful approach. So for instance, in my own research, I tend to work with organisations that use marketing strategies to reach customers, whether in the for-profit or not-for-profit sector. And through this deep engagement with organisations, we hope not only to do more interesting research, but also to be able to influence the world of practise and improve our teaching.

So with those words, I would encourage you, if you are interested in any of these areas, to apply and to get in touch with us. And we’d be happy to speak to you and potentially work with you down the road. Thank you.

View video with transcript

The pathway

To start on the Marketing pathway you must take one of the following 9-month masters programmes:

Essential reading

Download detailed information about the 9-month + 4-year programme structure and content.

• Research areas What we expect from you What you can expect from us PhD supervisors
• What we expect from you Research areas What you can expect from us PhD supervisors
• What you can expect from us Research areas What we expect from you PhD supervisors
• PhD supervisors Research areas What we expect from you What you can expect from us

Research areas

You will find that the context for study within the Marketing pathway at Cambridge Judge Business School is broad and can be divided into three main sub-fields: marketing strategy, marketing modelling, and consumer behaviour.  

Our group members publish in leading international journals in areas such as marketing and innovation in emerging markets, experimental economics, econometrics, game theory and industrial organisation, innovation, unstructured and big data, and behavioural decision making.

Marketing strategy

• Study of a firm’s interactions with its customers (and other external stakeholders) from the perspective of the firm’s managers.
• Quantitative analysis of empirical data is used to address questions that link a firm’s performance with its actions and those of its managers vis-à-vis external stakeholders.

Scholars in this sub-field:

Ahmed Khwaja

• Jaideep Prabhu

Marketing modelling

• Economic analysis of the interactions between firms and consumers.
• Use of analytical modelling with a game theory approach, the econometric analysis of empirical data and experimental economics methods to address research questions.

Dominique Lauga

Consumer behaviour.

• The psychology of how consumers think, feel and reason as well as choose between different. marketplace alternatives.
• Researchers draw heavily upon the theories and methodologies of experimental psychology and experimental social psychology in particular.

Vincent Mak

Examples of current research.

The context for study within the Marketing pathway is broad. To give you more of a taste, the phenomena and research questions currently being investigated by our faculty and PhD students include:

• the marketing practices of micro-entrepreneurs in low-income economies
• the extent to which consumers are able to wait strategically for future price markdowns and how this is affected by product scarcity
• how moral identity impact preferences for donating time vs money to charity.

What we expect from you

You will need to have a first class bachelors degree or equivalent. In some cases you will need to have a masters degree from a highly regarded university and to have performed within the top 5% of your class. Many applicants have first degrees in economics, mathematics, psychology, engineering or the sciences, however we also consider applicants with a humanities degree.

You will demonstrate a high level of commitment to an academic career in a business school as well as a desire to engage with external organisations. 

You will have to provide evidence of excellent writing skills and strong evidence of quantitative ability, either through results in statistics and calculus courses at university level or through GRE results. Practical management experience is welcome but not essential.

For more details, please see the academic requirements for the:

What you can expect from us

Prepare to start your exciting academic research career at Cambridge Judge. 

• Become part of our team from the outset, you will be treated as a junior colleague rather than a student.  
• Experience an apprenticeship in the best sense as the Marketing subject group works with you and trains you to become an independent researcher with an exciting research programme. 
• Produce a portfolio of academic papers that will help you succeed in the job market and gain a junior faculty position following your PhD. 
• Work with faculty members on joint research projects for publication in leading academic journals. 
• Learn from a series of courses focused on research methodology and the foundations of the discipline. 
• Take more advanced research seminars, where you will learn to critique papers and shape and position your own work as a significant contribution to the academic literature in Marketing.  
• You will develop a coherent and innovative research programme that is relevant for solving real-world problems, with the support of the Marketing subject group.  
• Your research may require you to engage with external organisations directly. This engagement will help you gain access to unique data, which in turn will help you shed new light on ongoing academic debates.  
• Alternatively, you may focus on collecting data in laboratory settings and work with student subjects. 

PhD supervisors

Your principal supervisor will be a senior academic, often a Professor or an Associate Professor, from within the Marketing pathway. You will benefit from their guidance and counsel throughout the programme, and beyond: in helping you to succeed in the job market and in gaining a faculty position at a leading business school. Your principal supervisor will take an active role in your research programme and will assemble a group of faculty (your advisory committee) who will co-author papers with you. 

Take a look at the faculty who may serve as your principal supervisor and view their research interests: 

Professor of Marketing, Business & Public Enterprise

Read more about ahmed.

Research interests

Ahmed Khwaja researches marketing strategy; health care markets, innovation and market entry; customer and employee relationship management in service industries; pharmaceutical R&D and retail chain expansion and growth. Methodological interests include dynamic strategic games; consumer choice dynamics; asymmetric information and incomplete markets; and simulation-based econometric methods.

View Ahmed's profile

Professor of Marketing

Read more about dominique.

Dominique Lauga researches marketing modelling and behavioural economics. Research interests centre on strategic interactions between firms and consumers, with a special focus on product development, pricing, advertising and product reviews.

View Dominique's profile

Associate Professor in Marketing

Not available to take incoming phd students in october 2024., read more about shasha.

Shashu Lu researches marketing modelling and customer analysis using unstructured data (e.g. images, videos). Her research combines machine learning and computer vision techniques with marketing models to improve business practice in the digital age. Research interests include: artificial empathy, digital advertising, visual content and visual product design and optimisation, visual data privacy, visual-based data mining and marketing strategies. The context of her research involves a range of industries such as fashion, online dating, interior design, entertainment, and advertising.

View Shasha's profile

Professor of Marketing & Decision Sciences

Read more about vincent.

Vincent Mak researches how people and firms make strategic decisions as they interact with each other, and what economic and psychological factors influence those decisions. Research interests cover pricing, search decisions, decisions in networks and queues, decisions in competitive environments, competitive strategies, game theory, and experimental economics. He typically employs the insights and methods of experimental economics, psychology, and game theory to investigate his research questions.

View Vincent's profile

Professor Jaideep Prabhu

Jawaharlal nehru professor of indian business & enterprise, read more about jaideep.

Jaideep Prabhu researches international business, marketing, strategy and innovation. Specific interests include: cross-national issues concerning the antecedents and consequences of radical innovation in high-technology contexts such as banking, pharmaceuticals and biotechnology; the role of firm culture in driving innovation in firms across nations; how multinational firms organise their innovation activities worldwide; the forces that drive R&D location decisions and the factors that influence the performance implications of these decisions; the internationalisation of firms from emerging markets; and innovation in emerging markets.

View Jaideep's profile

Read more about Eden

Eden Yin researches innovation and new product growth in technology industries, and internationalisation strategies for firms from emerging markets.

View Eden's profile

Marketing faculty

Learn more about the faculty that teach on this pathway.

Learn more about the Marketing subject group

Learn more about the application process and deadlines

Explore fees and funding options

Contact the admissions team

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Marketing PhD

Our Marketing PhD programme involves the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail.

You are currently viewing course information for entry year:

Start date(s):

• September 2024
• January 2025

Research in marketing focuses on a wide range of aspects of consumer behaviour. Our research attracts external funds, internal collaboration and the active involvement of doctoral students. Ongoing projects and interests cover the UK, European and international contexts.

Specific areas of research expertise include:

• consumer behaviour
• service marketing
• retail marketing
• sustainability marketing
• international marketing
• marketing communications
• marketing in the creative industries
• internet and direct marketing
• marketing strategy

To find out more about the key marketing research areas, visit the Marketing subject group research page .  

Important information

We've highlighted important information about your course. Please take note of any deadlines.

Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.

View our  Academic experience page , which gives information about your Newcastle University study experience for the academic year 2023-24.

See our  terms and conditions and student complaints information , which gives details of circumstances that may lead to changes to programmes, modules or University services.

Related courses

How you'll learn.

Depending on your modules, you'll be assessed through a combination of:

Your PhD research should produce a thesis which includes material worthy of academic publication.

Our Research Student Support Team will provide support and advice throughout your studies. The team can help you on a variety of issues from registration to producing your transcripts.

Our mission is to help you:

• stay healthy, positive and feeling well
• overcome any challenges you may face during your degree – academic or personal
• get the most out of your postgraduate research experience
• carry out admin and activities essential to progressing through your degree
• understand postgraduate research processes, standards and rules

We can offer you tailored wellbeing support, courses and activities.

You can also access a broad range of workshops covering:

• research and professional skills
• careers support
• health and safety
• public engagement
• academic development

Find out more about our postgraduate research student support

Profiles of our highly qualified marketing staff, who are potential supervisors, can be found within their respective research community:

• Innovation, Enterprise and Digital Business
• Marketing: Consumers, Communications and Services
• Supply Chain and Operations Research (SCORCH)

Your development

Faculty of humanities and social sciences (hass) researcher development programme .

Each faculty offers a researcher development programme for its postgraduate research students. We have designed your programme to help you:

• perform better as a researcher
• boost your career prospects
• broaden your impact

Through workshops and activities, it will build your transferable skills and increase your confidence.

You’ll cover:

• techniques for effective research
• methods for better collaborative working
• essential professional standards and requirements

Your researcher development programme is flexible. You can adapt it to meet your changing needs as you progress through your doctorate.

Find out more about the Researcher Education and Development programme

Doctoral training and partnerships

There are opportunities to undertake your PhD at Newcastle within a:

• Centre for Doctoral Training (CDT)
• Doctoral Training Partnership (DTP)

Being part of a CDT or DTP has many benefits:

• they combine research expertise and training of a number of leading universities, academic schools and academics.
• you’ll study alongside a cohort of other PhD students
• they’re often interdisciplinary
• your PhD may be funded

Find out more about doctoral training and partnerships

If there are currently opportunities available in your subject area you’ll find them when you search for funding in the fees and funding section on this course.

The following centres/partnerships below may have PhD opportunities available in your subject area in the future:

• ESRC Northern Ireland/North East (NINE) Doctoral Training Partnership

Your future

Our careers service.

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Visit our Careers Service website

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All professional accreditations are reviewed regularly by their professional body

From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK

Check the government’s website for more information .

Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 80 nationalities. This valuable network extends beyond our current students to include:

• regional, national and international leaders
• over 34,000 alumni in our network, spanning over 150 countries
• leading professionals and practitioners from industry

The Business School is the gateway to Newcastle Helix - an innovation hub and community that brings together industry leaders, businesses and top researchers.

Our facilities include:

• flexible conference room with panoramic views across the city
• Wi-Fi enabled connectivity throughout the building, including three computer clusters housing over 120 PCs
• four large lecture theatres and over 25 seminar and teaching spaces, providing comfortable teaching and group study space
• dedicated Student Hub and Quiet Space, providing a balanced mix of study space for group work or quiet, individual study
• contemporary café
• employability hub to support your career aspirations
• Bloomberg Room to give you a real feel for the trading room floor
• Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology

The  Frederick Douglass Centre  at Newcastle Helix also offers further study and learning spaces. This includes a 750 seat auditorium – the largest in the University.

Find out more about Newcastle University Business School

Fees and funding

Tuition fees for 2024 entry (per year).

If your studies last longer than one year, your tuition fee may increase in line with inflation.

Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.

EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support.

If you are unsure of your fee status, check out the latest guidance here .

Scholarships

We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See  our   searchable postgraduate funding page  for more information.  

What you're paying for

Tuition fees include the costs of:

• matriculation
• registration
• tuition (or supervision)
• library access
• examination
• re-examination

Find out more about:

• living costs
• tuition fees

If you are an international student or a student from the EU, EEA or Switzerland and you need a visa to study in the UK, you may have to pay a deposit.

You can check this in the How to apply section .

If you're applying for funding, always check the funding application deadline. This deadline may be earlier than the application deadline for your course.

For some funding schemes, you need to have received an offer of a place on a course before you can apply for the funding.

Search for funding

Find funding available for your course

Entry requirements

The entrance requirements below apply to 2024 entry.

Qualifications from outside the UK

English language requirements, admissions policy.

This policy applies to all undergraduate and postgraduate admissions at Newcastle University. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.

Download our admissions policy (PDF: 201KB) Other policies related to admissions

Credit transfer and Recognition of Prior Learning

Recognition of Prior Learning (RPL) can allow you to convert existing relevant university-level knowledge, skills and experience into credits towards a qualification. Find out more about the RPL policy which may apply to this course

• How to apply

Using the application portal

The application portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.

You can choose to start your application, save your details and come back to complete it later.

If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.

Alternatively you can find out more about applying on our applications and offers pages .

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You'll have a number of opportunities to meet us throughout the year including:

• campus tours
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Find out about how you can visit Newcastle in person and virtually

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We regularly travel overseas to meet with students interested in studying at Newcastle University.

Visit our events calendar for the latest events

• Get in touch

Questions about this course?

If you have specific questions about this course you can contact:

Dr Martí Lopez Andreu  - Degree Programme Director

Newcastle University Business School

Telephone: +44 (0)191 208 1709

Contact Newcastle University Business School

For more general enquiries you could also complete our online enquiry form.

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MRes/PhD in Management - Marketing

• Graduate research
• Department of Management
• Application code N2Z2
• Starting 2024
• Home full-time: Closed
• Overseas full-time: Closed
• Location: Houghton Street, London

This programme offers you the chance to undertake a substantial piece of work that is worthy of publication and which makes an original contribution to the field of marketing. You will begin on the MRes and will need to meet certain requirements to be upgraded to PhD status.

The MRes/PhD in Management – Marketing is part of a rigorous and interdisciplinary graduate training programme designed to stimulate critical thinking and creative ideas and provide you with the analytical skills to test hypotheses.

As a research-led department of management  ranking #5 in our field , we aim to produce top-quality social scientists who are able to engage with the conceptual foundations of marketing – such as consumer behaviour and quantitative modelling – and employ robust methods in their research.

The Marketing faculty group’s research is internationally recognised for its potential to impact practice in the field (e.g., Marketing Science Institute’s Young Scholar Award, Google-WPP Marketing Research Award, AMA-SIG Awards, AMA-SRT Forum Award, and Society for Judgment and Decision Making Awards). Faculty have diverse academic backgrounds (physics, economics, psychology, marketing, and management), interdisciplinary research interests, and a variety of methodological approaches (econometrics, lab experiments, field experiments, and surveys). Accordingly, the research strategy of the faculty is to focus on pursuing fundamental research questions that have a bearing on critical marketing issues like consumer decision making, managing new products and innovations, pricing strategy, advertising, and channels of distribution.

You will work closely with the Marketing faculty as part of a vibrant doctoral student community. The programme includes a comprehensive methodological training with the opportunity to specialise in a designated field.

Programme details

For more information about tuition fees and entry requirements, see the fees and funding and assessing your application sections.

Entry requirements

Minimum entry requirements for mres/phd in management - marketing.

Upper second class honours (2:1) degree in any discipline, or the equivalent.

Competition for places at the School is high. This means that even if you meet our minimum entry requirement, this does not guarantee you an offer of admission.

If you have studied or are studying outside of the UK then have a look at our  Information for International Students  to find out the entry requirements that apply to you.

GRE/GMAT requirement

The GRE/GMAT is required for all applicants. We do not require a specific GRE/GMAT overall score but the test gives us an indication of your aptitude for our programmes. There is no preference for GMAT or GRE but all applications must submit scores at the time of application. Your score should be less than five years old on 1 October 2024.

See  LSE information on GRE and GMAT  for more detail on our requirements and submission of test scores, including information on LSE’s institution codes.

Assessing your application

We welcome applications for research programmes that complement the academic interests of members of staff at the School, and we recommend that you investigate  staff research  interests before applying.

We carefully consider each application on an individual basis, taking into account all the information presented on your application form, including your;

• academic achievement (including existing and pending qualifications)
• academic statement of purpose ( see guidance on writing your statement of purpose )
• academic references ( see guidance on references )
• GMAT/GRE ( how your scores are reviewed )
• outline research proposal ( see guidance on writing your research proposal )
• sample of written work

See LSE Graduate Admissions information on supporting documents

You may also have to provide evidence of your English proficiency. You do not need to provide this at the time of your application to LSE, but we recommend that you do.  See our English language requirements.

When to apply

The application deadline for this programme is 15 January 2024 . See the fees and funding section for more details.

How to apply

To apply online go to the LSE Application System .

We do not require a specific overall score but the test gives us an indication of aptitude for our programmes. A strong GMAT or GRE score will count in your favour, but other information, such as your research interests, your examination results, previous qualifications and references are central to our overall evaluation of your application. We recognise that if your first language is not English, the verbal test will be more demanding and we view your score on that basis.

Fees and funding

Every research student is charged a fee in line with the fee structure for their programme. The fee covers registration and examination fees payable to the School, lectures, classes and individual supervision, lectures given at other colleges under intercollegiate arrangements and, under current arrangements, membership of the Students' Union. It does not cover  living costs  or travel or fieldwork.

Tuition fees 2024/25 for MRes/PhD in Management - Marketing

Home students: £4,786 for the first year Overseas students: £22,632 for the first year

The fee is likely to rise over subsequent years of the programme. The School charges home research students in line with the level of fee that the Research Councils recommend. The fees for overseas students are likely to rise in line with the assumed percentage increase in pay costs (ie, 4 per cent per annum).

The Table of Fees shows the latest tuition amounts for all programmes offered by the School.

The amount of tuition fees you will need to pay, and any financial support you are eligible for, will depend on whether you are classified as a home or overseas student, otherwise known as your fee status. LSE assesses your fee status based on guidelines provided by the Department of Education.

Further information about fee status classification.

Scholarships, studentships and other funding

The School recognises that the  cost of living in London  may be higher than in your home town or country, and we provide generous scholarships each year to home and overseas students.

This programme is eligible for  LSE PhD Studentships , and  Economic and Social Research Council (ESRC) funding . Selection for the PhD Studentships and ESRC funding is based on receipt of an application for a place – including all ancillary documents, before the funding deadline.

Financial Aid and Funding sorted by research degree programme for applicants in the Department of Management.

Funding deadline for LSE PhD Studentships and ESRC funding: 15 January 2024

In addition to our needs-based awards, LSE also makes available scholarships for students from specific regions of the world and awards for students studying specific subject areas.   Find out more about financial support.

External funding 

There may be other funding opportunities available through other organisations or governments and we recommend you investigate these options as well.

Information for international students

LSE is an international community, with over 140 nationalities represented amongst its student body. We celebrate this diversity through everything we do.  

If you are applying to LSE from outside of the UK then take a look at our Information for International students . 

1) Take a note of the UK qualifications we require for your programme of interest (found in the ‘Entry requirements’ section of this page). 

2) Go to the International Students section of our website. 

3) Select your country. 

4) Select ‘Graduate entry requirements’ and scroll until you arrive at the information about your local/national qualification. Compare the stated UK entry requirements listed on this page with the local/national entry requirement listed on your country specific page.

Programme structure and courses

Research practicums.

For the duration of your 2-year MRes programme, you will engage in active research, called Research Practicums, with different members of Faculty. The rotation of practicum assignments will include one-to-one training and collaboration that provides you better understanding of the research process, e.g.;

• literature reviews,
• applied research methods and practices,
• determining theory-driven,
• testable hypotheses,
• identifying appropriate methods and samples,
• coding and data analysis,
• conducting analyses,
• evaluating findings and implications,
• writing manuscripts for the academic peer-reviewed process with ultimate goal of publication in top-tier academic journal.

First year (MRes)

Study in the first year includes a doctoral seminar in Marketing, and the option to choose courses in Microeconomics, Econometrics, advanced Statistics, and quantitative methods courses.

All first year doctoral students in the Department of Management take the seminar course on A Social Sciences Perspective of Academic Research in Management.

Should you wish to study Microeconomics, you will need to attend the Introductory Course in Mathematics and Statistics. This course begins before the start of the academic year, normally in late August.

Should you wish to study Econometrics or Statistics in your first year you should have completed an undergraduate level course and have sufficient prior academic training in econometrics and statistical theory.

You also have the option to apply to take relevant external courses with our partner institutions, such as the London Business School, with approval of the Programme Director.

Courses include:

Marketing I or Marketing II: Consumer Behaviour and Quantitative Modelling (Marketing II is suspended for 2024/25)

In the area of Consumer Behaviour you will become familiar with research in cognitive psychology, social psychology, and marketing on information processing and judgment and decision making related topics to better understand and develop marketing strategies that affect consumer behaviour. In the area of quantitative modelling you will develop the quantitative foundations for marketing decisions. Both theoretical models which help analyse marketing issues, and decision-support models will be covered

Microeconomics 1 or Statistical Inference: Principles, Methods and Computation

Prior to starting the programme you will decide with your Programme Director if your research interests require you to take either Microeconomics, Statistical Inference, or quantitative methods.

Econometrics or Quantitative Research Methods

You may choose either to study a course in Econometrics, or take additional methodology training depending on your previous research design training and research interests.

A Social Sciences Perspective of Academic Research in Management

Along with all MRes/PhD and MPhil/PhD students from across the Department of Management Research programmes you will participate in a seminar on the nature of scientific enquiry in the Social Sciences. The seminar series is led by members of the Faculty across the Department and provides an interdisciplinary collaborative perspective and the opportunity for students to develop academic presentation skills

Second year (MRes)

In the second year, you will continue to participate in Research Practicums and the Marketing Seminar. You will take elective courses in Economic, Statistics or quantitative methods, data mining and analysis. Courses taken will depend on your previous training, intellectual requirements and preferences. You will write a research paper in your field of interest which will form an important element in your upgrade to PhD.

Applied Regression, Multivariate Analysis and Measurement, or Causal Inference for Observational and Experimental Studies.

Microeconomics, Econometric Analysis

Generalised Linear Modelling and Survival Analysis, Longitudinal Data Analysis, Machine Learning and Data Mining

Research Paper in Management

Third, fourth and fifth year (PhD)

Upon successfully completing the MRes and progressing to the PhD, you will work on your research and write your PhD thesis.

Throughout the 3-5 years there are regular reviews on your research progress and in the final year you prepare a detailed plan of work for the successful submission of your thesis.  Throughout your PhD you will be expected to show the continued development of research ideas for publication, participation in relevant training courses and career development activities.

For the most up-to-date list of courses please visit the relevant  School Calendar page .   

You must note, however, that while care has been taken to ensure that this information is up to date and correct, a change of circumstances since publication may cause the School to change, suspend or withdraw a course or programme of study, or change the fees that apply to it. The School will always notify the affected parties as early as practicably possible and propose any viable and relevant alternative options. Note that the School will neither be liable for information that after publication becomes inaccurate or irrelevant, nor for changing, suspending or withdrawing a course or programme of study due to events outside of its control, which includes but is not limited to a lack of demand for a course or programme of study, industrial action, fire, flood or other environmental or physical damage to premises.  

You must also note that places are limited on some courses and/or subject to specific entry requirements. The School cannot therefore guarantee you a place. Please note that changes to programmes and courses can sometimes occur after you have accepted your offer of a place. These changes are normally made in light of developments in the discipline or path-breaking research, or on the basis of student feedback. Changes can take the form of altered course content, teaching formats or assessment modes. Any such changes are intended to enhance the student learning experience. You should visit the School’s  Calendar ,  or contact the relevant academic department, for information on the availability and/or content of courses and programmes of study. Certain substantive changes will be listed on the  updated graduate course and programme information  page.

Supervision, progression and assessment

Supervision.

You do not need to have identified a supervisor prior to application. During your MRes you will be supervised by the PhD Directors of Marketing programme.

During the first two years of the programme, you will participate in Research Practicums, working in collaboration with different faculty mentors. Each research practicum will enable you to participate in research activities, understand Faculty research interests, and develop your own research skills. Your PhD supervisor will be appointed when you upgrade to PhD.

Progression and assessment

You will need to meet certain criteria to progress to each subsequent year of the programme, such as achieving certain grades in your coursework and engaging in all aspects of the programme.

Your final award will be determined by the completion of an original research thesis and a viva oral examination.

Student support and resources

We’re here to help and support you throughout your time at LSE, whether you need help with your academic studies, support with your welfare and wellbeing or simply to develop on a personal and professional level.

Whatever your query, big or small, there are a range of people you can speak to who will be happy to help.  

Department librarians   – they will be able to help you navigate the library and maximise its resources during your studies. 

Accommodation service  – they can offer advice on living in halls and offer guidance on private accommodation related queries.

Class teachers and seminar leaders  – they will be able to assist with queries relating to specific courses. 

Disability and Wellbeing Service  – they are experts in long-term health conditions, sensory impairments, mental health and specific learning difficulties. They offer confidential and free services such as  student counselling,  a  peer support scheme  and arranging  exam adjustments.  They run groups and workshops.  

IT help  – support is available 24 hours a day to assist with all your technology queries.   

LSE Faith Centre  – this is home to LSE's diverse religious activities and transformational interfaith leadership programmes, as well as a space for worship, prayer and quiet reflection. It includes Islamic prayer rooms and a main space for worship. It is also a space for wellbeing classes on campus and is open to all students and staff from all faiths and none.   

Language Centre  – the Centre specialises in offering language courses targeted to the needs of students and practitioners in the social sciences. We offer pre-course English for Academic Purposes programmes; English language support during your studies; modern language courses in nine languages; proofreading, translation and document authentication; and language learning community activities.

LSE Careers  ­ – with the help of LSE Careers, you can make the most of the opportunities that London has to offer. Whatever your career plans, LSE Careers will work with you, connecting you to opportunities and experiences from internships and volunteering to networking events and employer and alumni insights. 

LSE Library   –   founded in 1896, the British Library of Political and Economic Science is the major international library of the social sciences. It stays open late, has lots of excellent resources and is a great place to study. As an LSE student, you’ll have access to a number of other academic libraries in Greater London and nationwide. 

LSE LIFE  – this is where you should go to develop skills you’ll use as a student and beyond. The centre runs talks and workshops on skills you’ll find useful in the classroom; offers one-to-one sessions with study advisers who can help you with reading, making notes, writing, research and exam revision; and provides drop-in sessions for academic and personal support. (See ‘Teaching and assessment’). 

LSE Students’ Union (LSESU)  – they offer academic, personal and financial advice and funding.  

PhD Academy   – this is available for PhD students, wherever they are, to take part in interdisciplinary events and other professional development activities and access all the services related to their registration. 

Sardinia House Dental Practice   – this   offers discounted private dental services to LSE students.  

St Philips Medical Centre  – based in Pethwick-Lawrence House, the Centre provides NHS Primary Care services to registered patients.

Student Services Centre  – our staff here can answer general queries and can point you in the direction of other LSE services.  

Student advisers   – we have a  Deputy Head of Student Services (Advice and Policy)  and an  Adviser to Women Students  who can help with academic and pastoral matters.

Student life

As a student at LSE you’ll be based at our central London campus. Find out what our campus and London have to offer you on academic, social and career perspective. 

Student societies and activities

Your time at LSE is not just about studying, there are plenty of ways to get involved in  extracurricular activities . From joining one of over 200 societies, or starting your own society, to volunteering for a local charity, or attending a public lecture by a world-leading figure, there is a lot to choose from. 

The campus 

LSE is based on one  campus  in the centre of London. Despite the busy feel of the surrounding area, many of the streets around campus are pedestrianised, meaning the campus feels like a real community. 

Life in London 

London is an exciting, vibrant and colourful city. It's also an academic city, with more than 400,000 university students. Whatever your interests or appetite you will find something to suit your palate and pocket in this truly international capital. Make the most of career opportunities and social activities, theatre, museums, music and more. 

Want to find out more? Read why we think  London is a fantastic student city , find out about  key sights, places and experiences for new Londoners . Don't fear, London doesn't have to be super expensive: hear about  London on a budget . 

Students who successfully complete the programme often embark on an academic career.

• The placements and careers of previous Department of Management PhD students

The Department aims to give all qualified doctoral students the opportunity to teach. Developing teaching skills and experience is an important component of the students' career development and prepare you for future academic roles. To make this experience as valuable as possible we draw on the support from the LSE's Teaching and Learning Centre.

Support for your career

Throughout the programme, you are expected to participate in Marketing Faculty Research Group research workshops, enabling you to grow familiar with the process of presenting and discussing academic papers with experienced faculty, and provide opportunities for networking. Funding is also available for you to attend and present papers at academic conferences.

LSE Careers has a team dedicated to PhD students offering a wide range of resources and advice. You will receive regular updates on career events and workshops offered by LSE Careers and the LSE’s PhD Academy. Research based employment opportunities are communicated to students in our newsletters and email updates.

Programme enquiries

Faculty members are unable to comment on your eligibility without viewing your full application file first. However, if you have any questions regarding the programme please contact the Department of Management PhD Office at  [email protected] . 

Admissions enquiries

With questions related to the admissions process, please contact the LSE Graduate Admissions team via their  getting in touch page .

Find out more about LSE

Discover more about being an LSE student - meet us in a city near you, visit our campus or experience LSE from home. 

Experience LSE from home

Webinars, videos, student blogs and student video diaries will help you gain an insight into what it's like to study at LSE for those that aren't able to make it to our campus.  Experience LSE from home . 

Come on a guided campus tour, attend an undergraduate open day, drop into our office or go on a self-guided tour.  Find out about opportunities to visit LSE . 

LSE visits you

Student Marketing, Recruitment and Study Abroad travels throughout the UK and around the world to meet with prospective students. We visit schools, attend education fairs and also hold Destination LSE events: pre-departure events for offer holders.  Find details on LSE's upcoming visits . 

Learn more about our research

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Related Programmes

Mphil/phd in management - information systems and innovation.

Code(s) G5ZC

MRes/PhD in Management - Employment Relations and Human Resources

Code(s) N2Z1

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Plymouth Business School

Phd marketing.

Exploring the major challenges in today’s marketing world, PhD Marketing will provide you with inspiring opportunities to undertake top level marketing research. Supervised by scholars renowned in their fields, you’ll explore current issues arising from the latest developments in research and industry practice, enriching the literature on your chosen topics.

Our research specialisms include...

6 Consumer behaviour

6 Digital marketing

6 Social media

6 Sustainability

6 Marketing communications

Course details

Programme overview.

• This full time or part time doctoral programme is suitable for people who have a particular research question or topic in mind, and wish to explore this through independent study in order to produce an original contribution to the subject. If you aspire to a research career this is the most appropriate research degree to undertake. You will be guided by a small supervisory team of academic experts under the direction of a Director of Studies.  You will be expected to fully engage with skills development and training and to present your research in a range of scholarly contexts. Your PhD will be assessed via submission of a written thesis (up to 80,000 words) and a viva voce (an oral examination). For full details of what doing a PhD entails at the University of Plymouth, please visit our postgraduate research degrees page.  

Entry requirements

Fees, costs and funding, how to apply.

• ) Apply online
• / Contact us
• ; Info for applicants
• 6 Studentships

The Doctoral College is able to answer any questions you may have about applying for or undertaking a postgraduate research degree at the University of Plymouth: [email protected]  or +44 1752 587640 .  

Meet our experts

Lecturer in Marketing (Education)

Dr Christopher Agyapong Siaw

Lecturer in marketing.

Dr Hanne Knight

Dr Dulekha Kasturiratne

Associate professor in marketing.

Dr John White

Associate professor (senior lecturer).

Andrew Morton

Funding for postgraduate research students.

Fitzroy Building

Management (Marketing & Reputation) PhD Opportunities

In this postgraduate research programme you will undertake original research in Marketing & Reputation that will make a contribution to theory and impact upon practice.

At a glance

• Supervision from an internationally renowned faculty
• Contribute to teaching and research activities
• Participate in the M&R PhD Annual Conference
• Programme features personal development modules and workshops
• Network with practitioners and academics at guest speaker talks and international conferences

During your PhD in the area of Marketing and Reputation, you will develop your critical thinking, intellectual capacity and creativity. You will work with your academic supervisors to engage with industry and publish your ideas. You’ll be an important member of the academic community at Henley.

Our postgraduate research students are drawn from all over the world and you’ll benefit from a dynamic research environment. You’ll have supervision from an internationally renowned faculty , and a programme of personal development modules and workshops. You’ll also benefit from our dedicated administrative support, and outstanding facilities.

We recognise that as a PhD student, you’ll enrich the ideas within your academic discipline and in practice. You are therefore invited to play an active role in the department and are invited to research seminars, conferences and guest talks. You’ll also be encouraged to make external links with practitioners and academics in their field. This will be through presentation of your work at international conferences, and there is financial support for this activity.

Due to the taught elements of this programme we will only consider applications for full-time , campus-based students. For part-time or distance options, please instead consider the Henley Doctor of Business Administration (DBA) programme . For this reason, we also do not currently offer an option for January entry.

Henley Business School holds triple-accreditation status and enjoys a reputation for high quality academic and applied research. It is part of the University of Reading, consistently rated among the UK's most research-intensive institutions.

Course structure Open

The module descriptions set out on this page are correct for modules being taught in the current academic year. Optional module listings are indicative and may be subject to change.

During your first year of studies, you will be required to:

• Obtain at least 60 credits from PhD/Masters level courses in research methods and other relevant courses, plus one no-credit bearing course (see below);
• Complete the Preparing to Teach training programme (which is necessary to be able to complete any teaching-related activities within Henley Business School);
• Participate in the M&R PhD Annual Conference, monthly research seminars organised by your Department, and research seminars of other departments relevant to your area of interest;
• Hold regular/monthly meetings with your supervisor(s), and attend monthly M&R PhD Meetings

Required Taught Component

We have a slightly different path of taught components for students primarily using qualitative vs. quantitative research methods - Marketing & Reputation PhD students will usually (though not always) follow the Qualitative path.

Qualitative Path

Quantitative Path

You can also view the whole range of Module Descriptions , though only modules at Masters level (7) and above will be available to PhD students.

Year 2 & 3

Confirmation of registration.

In the middle of the second year - 12 to 15 months from the start of your PhD (usually in October) - you will submit a substantive Confirmation Report of ~10-20k words that will be assessed by and defended in front of independent examiners. This process will review and determine your Confirmation of Registration and, if successful, will upgrade your status from initial registration to the programme to that of a full PhD candidate.

The Confirmation Report will be a significant development of the initial Research Proposal you submitted for your application. It will include material you may have produced during the 1st year courses in research methods (e.g. literature review, methodologies, data description).

If you plan to do a PhD thesis combining three papers, you may be expected to include a draft of the first paper in your research proposal; if you intend to use a book-like structure for your thesis, the document should include the draft of at least one of the three/four key chapters.

During the rest of your 2nd and 3rd years you will:

• Continue to work on your PhD dissertation drafting the other two papers / key chapters;
• Hold regular/monthly meetings with your supervisor(s), attend monthly M&R PhD Meetings, and present at the M&R Annual PhD Conference;
• Contribute to Henley Business School and Marketing & Reputation departmental teaching/research activities and events;
• Present posters/papers at national/international conferences;

Your thesis should be completed before your viva examination at the end of your third year.

*The module or course content descriptions set out on this page are correct for those being taught in the current academic year. Modules or course content marked as optional are indicative and may be subject to change. Please note, constraints in timetable scheduling may mean you are unable to take some optional modules at the same time as others.

How to apply Open

The application process normally consists of three main steps :

• Formal application
• Shortlisting based on the documents you upload in your application
• Formal interview to assess your suitability to pursue a PhD at Henley Business School

Formal Application

Before we can begin to review your suitability for our programme you will first need to complete a formal application through our RISIS Application Portal ; once you have submitted your application we will be able to provide you with further information on the admissions process.

You can apply either by:

Submitting your own research proposal which should be a well-developed document of about 6-7 pages which should:

• identify the motivation of your study
• place it within relevant literature, highlighting the current gap and potential research questions
• state your intended methodology
• show understanding of the data (if any) necessary and show relevant sources
• discuss a reasonable intended timeline to completion, reflecting on issues you may encounter during your studies as presented above

Or, if you would like to apply for a studentship then we will favour applications in one of the areas listed on the “Research Areas” page. If you would like to apply to work on one of these projects please include a Research Proposal with your application that aligns with the project that you are interested in.

Shortlisting

Your application will then be reviewed by potential supervisors, to assess suitability for our programme. You do not need to contact a potential supervisor before you submit your application, although if applying with your own research proposal, it is good practise to identify a potential supervisor whose research interests align with it, explaining exactly how your research fits the academics current research interests. You can find information on potential supervisors on the M&R Supervisors section of our website.

Please note that due to supervisor capacity entry onto our programme is extremely competitive, and eligibility is assessed against several criteria including previous education or relevant experience, and how well your research proposal aligns with the interests of the department.

After reviewing your application, our faculty may decide to invite you to interview - this is an opportunity to discuss your research proposal in more detail, and to ask further questions regarding the M&R PhD Programme. Feedback from interviews should be discussed directly with the faculty involved.

If applying for a Henley Studentship then you must also discuss this with your potential supervisors at the interview, as they will need to provide a statement of support to sponsor your application.

Successful Candidates

Following successful application, shortlisting and interview, candidates will be provided with further details regarding enrolling onto the M&R PhD Programme.

It is also at this point that applications for studentship can be submitted - the process for this will be discussed with the PGR administrator, who can provide you with the necessary forms and information on the procedure. You must have discussed this with your potential supervisors at the interview stage.

Fees & funding Open

For fees, please visit the Graduate School website .

Overseas applicants should refer to the non-laboratory based fees listed in the tables (International Band 1 for non UK/Home students).

Scholarships

Further phd funding.

• UK/EU nationals: The University of Reading takes part in the South East DTC (Doctoral Training Centre). If you’re interested in applying, please follow the link for further details.
• Nationals from India and developing countries: The Felix Scholarship competition is open to candidates applying for either taught Masters or Postgraduate Research Degrees who are either Indian nationals, or from developing countries, and who fulfil the required criteria. For more information and how to apply please follow the link.
• Regional PhD Bursaries: They are available for PhD applicants normally living within 25 miles of the University. The scheme is not open to students who have already started their study at the University of Reading. For further information, please go to Graduate School website .
• Former UoR Graduate: If you have already studied at the University of Reading you will receive a discount of up to £1,000 off of your fees through the alumni fee discount .
• Other: For information on further opportunities, please see the find funding section on our University website.

Current scholarships

Marketing & reputation scholarship, entry requirements open, application & requirements:.

Due to the taught elements of this programme we will only usually consider applications for full-time , campus-based students for entry in Sept/Oct; for part-time or distance options, please instead consider the Henley Doctor of Business Administration (DBA) programme .

For this reason we also do not currently offer an option for January entry.

Key Requirements

We consider a wide range of candidates with a variety of qualifications, and are proud of our diverse and extraordinary PhD cohort; for this reason we welcome applicants from both academic and professional backgrounds.

Whilst we review all applications individually and on their own merits, the key criteria required for each successful candidate are:

• Masters degree in relevant subject area (minimum grade recommended is Merit or equivalent; a Distinction is preferred); equivalent experience will also be considered
• Top grade in your Masters Dissertation (or equivalent research-based piece of work) as an indication of your research attitude and skills
• A well developed Research Proposal aligned with the M&R Research Agenda, with reasonable intended timeline to completion
• IELTS with an overall score of 7.0 (with no element below 6.0) or equivalent – see the full range of equivalents ;
• a qualification of higher education (BSc/MSc, etc.) from a qualifying UK-based Higher Education institution within the last 2 years
• Two academic references (professional references will be considered where academic references are unavailable)
• Full funding in place for the 3 year programme, either through self/external funding or upon successful award of a Henley Studentship

Your application will also need to be supported by a member of our Faculty, who will agree to act as supervisor for your research – for this reason, it is important that your research proposal and topic align with our department’s wider research agenda.

Please note that due to supervisor capacity entry onto our programme is extremely competitive; as such, it is recommended that applications are made as early as possible.

For more information, please see our How to Apply section.

Careers, accreditation & progression Open

How can henley careers work with you.

We have an award-winning careers team here to support you through your time at Henley and 4 years after graduating.

Henley Careers and Professional Development run numerous events throughout the autumn and spring terms to help you gain industry experience. These events are aimed to enhance your professional development and network with employers. We also offer one-to-one career coaching appointments where you can talk to a Careers Consultant about your professional development. This may include planning your ideal career journey or building confidence in a particular area. It could also involve practicing for interviews or having your CV checked.

Continuing Your Career

A PhD in Marketing & Reputation can open doors to a successful career in academia and other organisations. This includes large multinationals, leading consulting firms, and governmental and non-governmental organisations worldwide. Your supervisors will work with you to create a personal development plan which will support your future career. You can apply for funding from the department for external workshops and conferences to complement your progression.

If you are seeking an academic career, then you’ll be able to undertake training that prepares you for the lecturing role. This includes opportunities to lead classes, deliver lectures and undertake assessment within the department. All PhD students will gain experience presenting their ideas through regular PhD conferences. You will also have meetings with the programme director, and attendance at department and faculty research events.

Throughout the programme you will be encouraged to make links with practitioners and relevant industry associations. You’ll be strongly encouraged to publish your work in leading journals during your PhD and following completion.

Research Areas Open

Henley Business School’s research in Marketing and Reputation is driven through leading centres. This includes the Henley Centre for Customer Management , the John Madejski Centre for Reputation , and the Governance & Leadership group.

We welcome applications from self/externally funded candidates seeking to conduct full-time postgraduate research in all areas of Marketing and Reputation. This includes in quantitative, qualitative and mixed methodologies. The faculty has extensive experience in survey methods, experimental design, depth interviewing, case studies, content analysis and ethnography (including netnography).

The faculty are also interested in the following topics for projects:

In Marketing:

• Aspects of customer experience, especially relating to the use of new technologies;
• Relational dynamics in markets, including aspects of service recovery, service innovation and the management of customer relationships;
• Emerging consumer cultures, particularly non-Western contexts and practices involving new technologies;
• Organisational culture and climate and its impact on customer satisfaction, retention and sales;
• Marketing planning, strategy and competitive advantage especially involving new technologies

In Reputation:

• Corporate responsibility and wellbeing in/around organisations including individual and organisational resilience;
• Decision-making within a stakeholder environment, particularly bias and prejudice in leadership decision making, or the unintended consequences and decision making;
• The impact of the reputation of leaders and leadership teams on organisations;
• Nature of and working through ethical dilemmas;
• Governance and reputation enhancement especially leading for a sustainable and reputable organisation.

In Governance & Leadership:

We are seeking potential PhD students for the following group projects:

• Board of Directors, Shareholder Engagement and Director Independence
• Governance Innovation for Emergent Hybrid Entities

Further areas of interest include:

• Board performance and value delivery, including boardroom diversity and the dynamics and functioning of boards;
• Responsibility and accountability of the board, board sustainability and resilience, including the strengths and weaknesses of governance frameworks, governance risk and reputation;
• Top-Team dynamics and the CEO role and contribution, including the reality of strategy generation and execution;
• The functioning of government, especially the relationship between minister and civil servant, and between government and critical bodies such as Central Bank, Financial Authorities and Regulators;
• Relationship of the firm to government, and relationship of the concentration of capital to policy development and execution

Teaching staff Open

The supervision experience.

The Marketing & Reputation department has considerable experience of supervision and will work to ensure that you quickly develop a constructive and productive relationship with your supervisors. All PhD students will be supported by a supervisory team that will include at least one experienced supervisor who has previously supervised students to completion, and a second supervisor with subject, context or methodological expertise. We will ensure that a suitable supervisory team is identified and available before you are accepted on the programme.

You will have regular meetings with your supervisors, normally at least every 2 weeks. You will also meet regularly with the Director of Postgraduate Research who will also support you with all academic issues. In addition, all PhD students have access to workshops run by both the University of Reading and by Henley Business School , and will be invited to attend department research seminars and research events. As a PhD student you will be provided with a budget to attend further external training if required, and to present your work at international conferences.

See below for first supervisors in Marketing & Reputation:

Professor Moira Clark

Professor Carola Hillenbrand

Professor Nada Korac Kakabadse

Professor Andrew Kakabadse

Professor Kevin Money

Professor Adrian Palmer

Sylvian Jesudoss

You might also like, doctor of business administration (dba).

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Programme Structure

PhD Management and Marketing

The PhD in Management/Marketing (with Integrated Studies) is a programme for exceptional postgraduate researchers with a passion for scientific discovery who aspire to become critical and independent thinkers and deliver academic work of the highest calibre to shape the future of Management and Marketing scholarship.

Setting the foundations of your research

Full-time students will complete the modules during their first year of studies. Part-time students have the opportunity to complete the modules over the first two years. All students are required to be in Durham for all elements of the modules that take place in the classroom.

Learning and Teaching

At the beginning of your studies you will attend a PhD programme induction to start building a network with your peers in the programme, connect with our academic faculty in the Department, and meet the wider community in the Business School.

The first year in the PhD programme includes eight compulsory modules which will be delivered and assessed with innovative and collaborative methods. In addition, students will select two elective modules in line with their specific academic interests and research projects.

The modules take place in a blended format, including lecture-type delivery, but with a stronger focus on guided work in small groups, and on individual and group work that helps you develop a deeper understanding of academic research.

The majority of these modules will run in a block format of full-day workshops in the classroom, complemented by tutor-supported small group learning, which often takes places online. These arrangements facilitate that both full-time and part-time students are fully integrated into our diverse and vibrant learning community.

Two of the compulsory modules, the Team Research Project and the Individual Research Project, are specifically tailored to your professional development as a researcher. In these projects, we will challenge you to push the boundaries of current scholarship, make key decisions in the process of a research project independently, and communicate research findings in ways that enable you to be part of current academic debates.  The development of teamwork, project management and time management skills is an essential part of your learning in these projects.

Following the successful completion of the compulsory and elective modules in their first year in the PhD programme, students will embark on the research project for their Doctoral Thesis and work under the close supervision of normally two members of the academic faculty in the Department.

Academic Support

PhD Programme Lead and Team

The PhD Programme Lead and PhD Team in the Department Office of Management and Marketing are your first point of contact for academic support, in particular in the form of advice on your course of study and progression through the programme.

Academic Faculty

Academic faculty who teach on the programme will advise you on the expected standards of research and theory development for each module (e.g., through formative and summative feedback) as well as on other academic developments relevant to your PhD studies. They will be available to support you during the modules and in their consultation hours on a one-to-one basis.

Supervisory Team

You will be supported by a supervisory team, normally consisting of one primary supervisor and one second supervisor from the academic faculty of the Department. The academic advisory function of PhD supervisors is critical and spans research-specific guidance, guidance and support in the knowledge dissemination process, and academic career mentoring.

I believe that this Integrated PhD programme will offer both an opportunity to reshape my career into a more innovative and creative professional environment as well as to explore a new career path into academia.

Choose start date: Start date: September 2024 Duration: Five to six years Deadline: Applications are now closed Fee: Fully funded Location: London, UK

Conduct innovative research

Marketing faculty and PhD students are part of the Department of Analytics & Operations. PhD students have the opportunity to work with renowned faculty whose projects engage a range of different industries as well as qualitative and quantitative researchers from across Imperial.

Faculty members examine a number of key challenges, from the differing notion of brand attachment to managing employee and customer behaviour, from aggregating and understanding diverse information sources in decision-making to the nature of purchase decisions, strategic marketing problems such as long-term effectiveness of digital and non-digital marketing efforts, statistical modelling and testing, modelling cross-market (spatial) dependencies for both Internet and non-Internet data. 

You may also be co-supervised by faculty in other departments in the School, depending on your research interests.  

Research and partnerships

The Business School is home to several research centres and institutes, offering a diverse range of activities that bring together academics and specialists.

Imperial Business Analytics

Bringing business-focused academics and data science specialists together for research in how business analytics, data, and artificial intelligence will change business and society. 

Gandhi Centre for Inclusive Innovation

Linking innovation and entrepreneurship in companies and institutions globally, through thought leadership, research, technology and next-generation innovation models. 

Climate Finance and Investment

Working to unlock solutions within capital markets to address the challenges posed by global climate change. 

Teaching experience

PhD students on the Graduate Teaching Assistant (GTA) scholarship will undertake 150 hours of teaching assistant duties from year three of the programme. There will be opportunities for PhD students to engage in teaching activities within the Business School’s programmes on our analytics and big data modules on programmes such as MSc Business Analytics and our MBA suite.

Doctoral theses in Marketing

Meet your faculty

Our PhD programme fosters close collaboration between leading Marketing faculty and doctoral students, developing their research interests and providing continuous support and guidance throughout the programme.  

James Eteen

Eduardo B. Andrade

Andreas Eisingerich

Rajesh Bhargave

Sven Mikolon

Explore more

Doctoral programme.

Study your doctoral programme at a global top 10 university offering world-class faculty, leadership coaching, global business experience, industry connections, specialist careers support and an exciting London location. 

Request a brochure

Downloading a brochure is a great way to find out more about our programmes and discover which is right for you. 

Stay up to date

Keep up to date about news, events, and application deadlines for the Doctoral programme by joining our mailing list. 

MPhil or PhD

Find a course

Start dates.

January 2024 / June 2024

Application deadline

Applications for international candidates must be received in full by:

• 31 May 2024 (for September 2024 entry)
• 30 September 2024 (for January 2025 entry)
• 31 January 2025 (for June 2025 entry)

Applications for home and distance learning candidates must be received in full by:

• 30 June 2024 (for September 2024 entry) - only entry for Doctor of Coaching & Mentoring
• 31 September 2024 (for January 2025 entry)
• 28 February 2025 (for June 2025 entry)

Distance learning

Course length

Full time: minimum 3 years

Part time: minimum 4 years

Oxford Brookes Business School

Funding status

Self-funded

Attend an open day or webinar

Write your research proposal

Apply direct

Marketing is a highly dynamic and wide ranging subject area and we welcome doctoral students who wish to critically investigate both marketing theory and practice through questioning established thinking to create progressive knowledge. We value and encourage diverse methodologies and engagement with different types of organisations and contexts.

Our doctoral supervisors in Marketing are recognised experts in consumer psychology digital marketing, social media adoption and usage, sustainable and societal marketing, non-profit marketing, marketing strategy and brand management.

The Marketing subject group and researchers provides a vibrant and supportive community in which to immerse yourself, including collaborative events, as well as opportunities to publish your research and gain teaching experience.

If you study for a PhD in Marketing you will normally be linked to either the Centre of Business Society and Global Challenges (BSGC) or Oxford Regions Innovation, Enterprise Lab (ORIEL) depending on your chosen topic within Marketing.

Degree routes

All students enrol as probationer research students. The degree for which you register will depend on your academic qualifications and research experience. During the first year you will formally register your research proposal for one of the below routes.

If you undertake an MPhil you will:

• critically investigate and evaluate an approved topic
• demonstrate understanding of research methods appropriate to the chosen field
• present and defend a substantial thesis by oral examination.

Thesis: 50,000 words

Length of study: Full-time: 2-3 years. Part-time: 3-4 years.

The criteria for a PhD are similar to those for an MPhil, with the key difference that:

• the research carried out will result in an independent and original contribution to knowledge.

Thesis: 100,000 words

Length of study: Full-time: 3-4 years. Part-time: 4-6 years.

Why Oxford Brookes University?

You will benefit from:

• a supervisory team of two to three supervisors who can provide the best combination of expertise to support your work
• training courses in research methods provided by the Business School and wider University
• regular seminars and learning activities at department, school and university level
• experience of presenting work to different audiences
• opportunities to network and discuss your work with staff and fellow students.
• engage with our entrepreneurs in residence and visiting entrepreneurs
• Work with local businesses
• collaborative opportunities, including receiving industrial funding and sponsorship.

You will be supported in developing and sharing your expertise through:

• opportunities to present at internal seminars and conferences
• dupport in attending, and ultimately presenting at external conferences (some financial assistance is available)
• training as an Associate Lecturer and the opportunity to engage in teaching activity on appropriate modules offered by the Business School.

Learning and assessment

While every candidate’s exact experience will vary according to their particular discipline, topic and methodology, there are a number of common elements that all students will undertake:

• critically investigating and evaluating an approved topic
• undertaking an analytical review of the existing literature in your topic area to set the theoretical context for your work and help demonstrate the gap in knowledge you will address
• developing and then implementing a rigorous and appropriate methodology for researching your topic
• demonstrating that your research conforms to all relevant ethical codes of practice
• extensive primary field research, analysis and evaluation.

Your progression will be monitored through an annual process undertaken at the end of each academic year, and through two key progression points after approximately six months and eighteen months of study respectively.

Junior Oliveira de Almeida

Online engagement among child consumers of child-produced YouTube content

View profile

Luiza Gaysina

Gift-giving: A consumer-resource framework for understanding consumer gifting behaviour around gift cards in two capital cities, London and Moscow

Saptaparni Chaki

Evaluating empowered personhood among young Indian women: A case study of skin lightening creams marketed in India

Kumar Shrayamsa

Product Placement in Mobile Games: An exploration of the impact of game enjoyment and congruency on product placement recall and recognition for female Indian gamers

How to apply

Entry requirements.

Applicants should have a good honours degree and a good master's degree at merit level or above that includes a thesis component.

Applicants with equivalent experience will be considered.

Application process

• Complete your research proposal
• Gather your supporting documents (listed below)
• Make a direct application .

If you have any difficulty completing your application, please visit our Frequently Asked Questions page .

Supporting documents

When applying for this programme of study please upload all of the required supporting documents listed below to the online application portal .

We suggest merging your supporting documents into a single PDF file. Please note there are two specifically designated options for you to upload your two references to.

• copies of your previous degree transcripts and certificates (both undergraduate and postgraduate)
• a scan of your passport
• two academic references
• a 2,000-word Research Topic Proposal
• evidence of funding (we require evidence of personal funds or letter from funder if being sponsored)
• international students must also provide an English Language Certificate with an IELTS score of at least 7.0.

Tuition fees

Fees quoted are for the first year only. If you are studying a course that lasts longer than one year, your fees will increase each year.

For International fees the following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support. 

Home fees are set by UK Research and Innovation (UKRI) and are released approximately five months before the start of each academic year.

If you have any questions about fees, get in touch with the Research Degrees Team at  [email protected] .

How and when to pay

Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.

• For information on payment methods please see our Make a Payment page.
• For information about refunds please visit our Refund policy  page

Compulsory costs

Optional costs

Funding your studies

Financial support and scholarships.

Featured funding opportunities available for this course.

All financial support and scholarships

View all funding opportunities for this course

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PhD Marketing

Course Enquiries

+44 131 451 8250

[email protected]

The main mission of our Marketing subject research group is to advance and disseminate knowledge in the important field of marketing. Our approach is interdisciplinary since the marketing discipline draws on knowledge from many other fields (e.g. psychology, sociology, anthropology). Our group works with PhD scholars in the following areas: cultural heritage and tourism, sustainable consumption, consumer research and consumer psychology, digital marketing, and financial services marketing. This list is not exhaustive, however, and we would encourage students with excellent records of achievement (particularly self-funded) to contact us. 

We are proud of our record in graduating PhD scholars who have contributed to important debates by producing research of a high international standard. Being part of a diverse School of Social Science gives our scholars access to supervision by experts in core marketing disciplines such as Psychology, Economics and Cultural Studies. This further enhances the quality of our scholars’ research and academic skills. As part of a University with campuses in Scotland, United Arab Emirates and Malaysia, we can also offer international opportunities, further enriching our scholars’ career prospects. 

Programme duration

Normally 3 years.

Entry requirements

• Fees and funding

Marketing Group research project 1

Considering the international response to climate change, consumer research is required upon which to base adaptation strategies, in addition to those aiming for mitigation.  This PhD will focus on consumption moderation by examining domain-specific processes used to adjust the utility gained from consumption (anticipated, experienced and remembered).  This work will contribute to sustainability, obesity and memory research.

Potential supervisors: 

• Michaela Dewar

Marketing Group research project 2

There is a growing concern that online game gambling present significant potential harm for some individuals and society. This study explores consumers’ online gaming addiction and influence of potential mediating and contextual factors on their post consumption by employing marketing and psychological theories (e.g., attributional and guilt) in leisure industry.

Potential supervisors:

• Babak Taheri

Marketing Group research project 3

First Scottish University Credit Union (First Scottish) is about to receive regulatory approval to offer services to students and graduates.  This PhD will utilise emergent Transformative Service (TS) Marketing Theory to explore to this context. It will evaluate how provision of financial services through First Scottish might improve individual and societal well-being, and will engage with ongoing policy initiatives to widen access and improve retention within Scottish HEIs.

• Kathryn Waite
• Robbie Mochrie

Marketing Group research project 4

The existing literature on the measurement and management of quality in B2C (and to a large extent in B2B) predominantly on the dyadic relationship between buyer and seller (or buyer/seller and intermediary). With increasing emphasis being placed on the use of social media to facilitate relationship development and maintenance and the emergence of the concept of Social CRM, more research is needed to understand how the wider network of relationships within which focal dyads are embedded (including networks of influencers) affect the measurement and management of relational quality.

• Paul Hopkinson

Academic degree

To apply to study a PhD in Marketing, please select ' PhD Management ' in the application form's drop-down menu.

All applications will be reviewed within the relevant department with a shortlisting decision made based on qualifications, the research proposal and the availability of a supervisory team.  Shortlisted applicants must have the equivalent of a 1st class honours undergraduate degree, or a Masters degree with an average mark of 65% or higher and a dissertation mark of 65% or higher.  Applicants who are unsure if their qualifications meet the minimum criteria should contact [email protected] .  Please note that possession of the minimum qualifications does not guarantee shortlisting for interview.

English Language requirements

If you have not already studied a degree programme that was taught and examined in the medium of English we require evidence of language proficiency. For IELTS: the minimum overall IELTS score is 6.5 with no score lower than 6.0 in Reading, Writing, Speaking and Listening.  

Further information can be found on the UK Government's Knowledge of English web pages.

Research proposal

The research proposal should contain as much as possible of the following:

• an introduction or outline of the proposed topic;
• a statement of objectives and/or specific research questions;
• a summary of some of the relevant literature which supports the research objective(s);
• an indication of the intended research methodology;
• an indication of the theoretical structure and/or conceptual outline;
• a provisional timetable of the major phases of the research process;
• results expected from the research e.g. practical value of the research or possible contributions to knowledge or policy or methodology.

At this stage we are not looking for a definitive document but merely an indication that you have thought through most of the above issues. Please note that work submitted may be subject to screening via plagiarism software.

If you have references available these should be submitted with your application.  If they are not currently available please ensure that you provide the names and contact details, including email addresses, of two academic referees on the application form.

Candidates may also submit a Curriculum Vitae.

Queries may be directed to [email protected]

• Your residency 'status' is usually defined as the country where you have been ordinarily resident for the three years before the start of your course. Find out more about tuition fees .
• Overseas includes applications from European Union countries who do not hold Pre-Settled or Settled status in the UK. Read more about the application process for EU nationals .

Additional fees information

Self-funded.

We welcome self-funded PhD research candidates from around the world. The majority of academic supervisors are open to applications from self-funding students and potential candidates should match their application to the research expertise and interests of the Business Management department. If you are interested in research areas that are not advertised here then please look at our research web pages and contact staff working in your area of interest. We also welcome good quality self-funded research projects from industry. For self-funded research from industry, we may be able to cover a percentage of the fee via a scholarship. Queries may be directed to Dr. Babak Taheri [email protected]

Scholarships and bursaries

We aim to encourage well-qualified, ambitious students to study with us and we offer a wide variety of scholarships and bursaries to achieve this. Over £6 million worth of opportunities are available in fee and stipend scholarships, and more than 400 students benefit from this support.

View our full range of research scholarships .

Additional scholarship information

The Business Management Department offers a number of scholarships every year. These opportunities are advertised on our Postgraduate Research Scholarships page the period from January to April.

Shortlisted candidates are then interviewed, and those awarded the scholarships would normally start in September or early October.

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Staff research interests in this department cuts across four main domains including, marketing strategy and performance; product development and innovation; buyer behaviour; and the management of supply (value) chains and market delivery systems.

Key information

• Duration 3 to 4 years full-time
• Start date September
• Location Canterbury, Medway

Projects cover a wide range of themes ranging from the marketing department’s influence on organisational performance, determinants of marketing innovation, brand and product development success, and pricing, advertising and distribution effectiveness, to marketing information/decision-support systems utilisation, value co-creation by open innovation, and consumer evaluation and processing of product communications.

The department has a long tradition in its sectoral focus on the food industry which has complemented its aim of promoting empirical, international and interdisciplinary research to enhance marketing theory and practice. Ongoing and future projects will continue to extend its sectoral foci to emerging market economies, high-technology and new (social and digital) media environments. In addition, the group’s empirical and policy-oriented work is supported by the strong links with industry and an international network of research partners.

You will be based either at the Canterbury or Medway campus, depending on where your first supervisor is based, for the duration of your PhD. Should you be based at Medway you will be expected to travel to Canterbury for compulsory modules and events run by the Graduate School. There is a regular University shuttle bus, which runs between Canterbury and Medway during term-time, this service is free for students.

Exchange partners

Kent Business School has excellent links with business schools globally, including in China, USA, Hong Kong, France, Germany, Spain, Sweden and Italy. Our wide array of exchange partners give you the opportunity to gain international experience. Our partners are committed to enhancing their international outlook while providing excellent teaching. You will gain invaluable work experience, develop your understanding of a new culture and improve your language skills.

Our exchange partners include these top ranked institutions amongst others:

• University of Technology, Sydney
• Renmin University of China, School of Business
• University of Hong Kong
• Neoma Business School
• Freie Universitat Berlin
• University of Florence
• IE Madrid University
• Stockholm Business School.

About Kent Business School

Kent Business School has over 25 years’ experience delivering business education. Our portfolio of postgraduate programmes demonstrates the breadth and depth of our expertise. Academic research and links with global business inform our teaching, ensuring a curriculum that is relevant and current. We are a leading UK business school for the standard of our teaching and student satisfaction. We also hold a number of accreditations by professional bodies.

Studying at Kent Business School (KBS) gives you the opportunity to increase your employability with real-life case studies, a student council and a business society. We have strong links to local and national organisations providing opportunities for projects, internships and graduate placements. The School attracts many high-profile speakers from industry and has included visits and lectures from staff of the Bank of England, BAE Systems, Barclays, Lloyds Insurance, Cummins, Delphi and Kent County Council.

The School currently has 60 PhD students, who form a dynamic and close-knit research community.

Everything you need to know.

Entry requirements, study support.

Applicants should hold a 2.1 at undergraduate level and a Merit at Master’s level in a relevant discipline, from a UK or other approved university and/or equivalent. You must submit a research proposal of approximately 1,500 words on your intended topic.

In Kent Business School, entry to all research programmes is in September only. The deadline for PhD applications is 31 July. 

All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications. 

Please see our International Student website for entry requirements by country  and other relevant information. Due to visa restrictions, students who require a student visa to study cannot study part-time unless undertaking a distance or blended-learning programme with no on-campus provision.

English language entry requirements

This course requires a Good level of English language, equivalent to B2 on CEFR.  

Details on how to meet this requirement can be found on our English Language requirements webpage . 

Examples:  

IELTS 6.0 with a minimum of 5.5 in each component 

PTE Academic 63 with a minimum of 59 in each sub-test 

A degree from a UK university 

A degree from a Majority English Speaking Country 

Need help with English?

Please note that if you are required to meet an English language condition, we offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways . 

Postgraduate research is a fantastic opportunity and significant investment in your future, enabling you to expand your knowledge, skills and career options – all while making a meaningful impact and contribution to an area you are passionate about.

At Kent, we also recognise the significant financial investment that comes with postgraduate study, and we offer a range of scholarships for our postgraduate researchers, to help keep your mind on your studies, and off your finances.

Scholarships can be broad, or specific to your situation, background or even country – so please do use our scholarships finder to discover the options available to you.

We also have research partnership funding with research councils and government schemes in specific areas of interest that can help you take your research to the next level with additional financial support.

Find out more on our fees and funding page and discover what option is right for you.

Each research student is supported by a supervisory team (usually two members of academic staff) who give guidance about the nature of the research, the standard of work required, and about the relevant literature and sources that should be consulted.

Students meet with supervisors each month in person to agree upon a schedule of work, and bring written work for comment and discussion. The co-supervisor provides additional input and ensures continuity, and formal progression reviews are held at key points in your programme.

All Kent Business School PhD students receive:

• Access to office space with a laptop for the duration of their studies
• Funds for conference attendance and research expenses
• Research methods training
• Full access to the facilities of the Graduate and Researcher College

All first year PhD students participate in a mandatory research training programme, including:

• Relevant research methods
• Theory of management and in specialist management topics related to your research
• Skills-based courses in areas such as statistics, computing, electronic literature searching and languages

In addition, students participate in School research seminars and postgraduate training events organised through the Graduate and Researcher College . PhD students with scholarships or part-time teaching within Kent Business School also take modules from the Postgraduate Certificate in Higher Education.

KBS students benefit from training and development opportunities made available through our membership of NATCOR , the ESRC’s South East Doctoral Training Centre , and the European Doctoral Programmes Association (EDAMBA).

Researcher Development Programme

Kent's Graduate School co-ordinates the Researcher Development Programme for research students, which includes workshops focused on research, specialist and transferable skills. The programme is mapped to the national Researcher Development Framework and covers a diverse range of topics, including subject-specific research skills, research management, personal effectiveness, communication skills, networking and teamworking, and career management skills.

Our world-class academics influence management strategies and practices world-wide through our outstanding research projects and direct involvements with industry. We address some of the biggest challenges of our time such as sustainability and responsible leadership to drive progress and create better business globally. 

At its core, our research strategy is about delivering a sustainable tomorrow - a theme that Kent Business School embodies in all areas. We want to answer the big questions - How can innovation that enables sustainable long-term economic growth be created and supported? How can sustainable business practices improve environmental and social conditions? These are the problems we are here to solve. 

We are global leaders advancing knowledge through constant collaboration and promotion of innovative research. We collaborate with local, national and international business, but we don't stop there. We have forged partnerships with other academic institutions and organisations such as the NHS. This wider focus allows us to advance towards our goal of a sustainable tomorrow. 

Research  Departments  

Department of Accounting and Finance  – The Department enjoys a significant international presence and reputation in several fields, including critical accounting, accounting history, sustainability accounting, corporate finance, banking and options pricing and performance. 

Department for Analytics, Operations and Systems  – The Department offers world class education and conducts internationally leading research in operational research, data analytics, operations management, information systems and sustainability. 

Department of Marketing, Entrepreneurship and International Business  – The Department brings together experts in the areas of three key management disciplines promoting interdisciplinary teaching and research as well as cross interdisciplinary knowledge exchange. 

Department of Leadership and Management  – The Department is a cross-disciplinary community dedicated to tackling complex business and societal challenges. Our teaching and innovative research encompasses the economic, psychological, social, political, and technological contexts in which organisations operate worldwide. 

Research centres  

The Centre for Logistics and Sustainability Analytics  – The Centre helps companies to address a wide range of transport, logistics, and supply chain problems with sustainability considerations. 

The Centre for Productivity and Workplace Performance  – The Centre contributes to the evidence base for competitiveness, environmental growth, regional productivity, technology and innovation. 

The Centre for Quantitative Finance  – Providing quantitative analysis of issues in the financial markets for businesses and policymakers. 

Dynamic Publishing      

Staff publish regularly and widely in journals, conference proceedings and books. Among others, they have recently contributed to: Journal of Corporate Finance, British Journal of Management, Organizations and Society, European Journal of Operational Research, Journal of Environmental Management, Financial Accountability & Management, Journal of Banking and Finance, Management Science, Transportation Science, International Journal of Operations and Production Management, British Journal of Management, Journal of Business Venturing, Entrepreneurship, Theory and Practice, British Journal of Management, Journal of International Business Studies, Journal of World Business, Research Policy, European Journal of Operational Research, European Journal of Marketing, International Journal of Research in Marketing, International Marketing Review. 

Staff research interests

Our world-class academics provide research students with excellent supervision. In the  Research Excellence Framework (REF) 2021,  80% of our research was deemed ‘world-leading’ or ‘internationally excellent’. The school’s environment was judged to be conducive to supporting the development of high calibre research.

Kent Business School has over 30 eligible research degree supervisors. Postgraduate research can take place in any subject area where they have expertise.

Please note, it is possible for students to be supervised by a member of academic staff from any of Kent’s schools, providing their expertise matches your research interests. Use our ‘ find a supervisor ’ search to search by staff member or keyword.

Full details of staff research interests can be found on the School's website .

The KBS PhD programme is designed to provide a thorough training for research careers in academia or industry. Our students generally take up academic appointments in UK or international higher education institutions or work in policy or industry settings.

Professional recognition

Kent Business School is a member of the European Foundation for Management Development (EFMD) and the Chartered Association of Business Schools (CABS); and the Kent MBA is an Association of MBAs (AMBA) accredited programme.

In addition, KBS has accredited programmes with the following professional bodies:

• The Chartered Institute of Personnel and Development (CIPD)
• The Chartered Institute of Logistics and Transport (CILT)
• The Chartered Institute of Procurement and Supply (CIPS)
• The Chartered Institute of Marketing (CIM)
• The Chartered Management Institute (CMI)
• The Professional Risk Managers’ International Association (PRMIA)
• The Global Association of Risk Professionals (GARP)
• The Association of Chartered Certified Accountants (ACCA)
• CFA Institute

KBS is a signatory of the United Nation's Principles for Responsible Management Education (PRME), which provides a global network for academic institutions to advance corporate sustainability and social responsibility.

The 2024/25 annual tuition fees for this course are:

For details of when and how to pay fees and charges, please see our Student Finance Guide .

For students continuing on this programme fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* If you are uncertain about your fee status please contact [email protected] .

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from  UKCISA  before applying.

General information

For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* 

Additional costs

General additional costs.

Find out more about  general additional costs  that you may pay when studying at Kent. 

Search our scholarships finder for possible funding opportunities. You may find it helpful to look at both:

• University and external funds
• Scholarships specific to the academic school delivering this programme.

We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.

Unlock your potential with scholarships up to £5,000

Ready to apply?

Learn more about the  application process  or begin your application by clicking on a link below.

You will be able to choose your preferred year of entry once you have started your application. You can also save and return to your application at any time.

Need help deciding?

Our friendly team is on hand to help you with any queries you have.

Find the right supervisor for your and your research project.

Experience our stunning campuses.

Everything you need to know about applying to Kent from abroad.

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• Full-time at Medway
• Part-time at Medway

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Supporting your success

We are here to support your postgraduate journey.

Kent ranked top 50 in The Complete University Guide 2024 .

Support for funding so you can focus on your studies.

Research excellence.

Kent has risen 11 places in THE’s REF 2021 ranking, confirming us as a leading research university.

It’s easy to study on or off campus at Kent – discover what is right for you.

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Marketing in United Kingdom

Why Study Marketing in United Kingdom

• Studying Marketing in United Kingdom is a great choice, as there are 25 universities that offer PhD degrees on our portal.
• Over 551,000 international students choose United Kingdom for their studies, which suggests you’ll enjoy a vibrant and culturally diverse learning experience and make friends from all over the world.
• We counted 17 affordable PhD degrees in United Kingdom , allowing you to access quality higher education without breaking the bank. Moreover, there are 337 available scholarships you can apply to.

25  Marketing PhDs in United Kingdom

Study in United Kingdom

Universities in the UK are some of the most highly regarded in the world, and for good reasons. Some of the world's most highly regarded research takes place in British universities, which are regularly featured in international rankings. While studying in the UK, you will be able to develop in a highly multicultural environment with high chances of pursuing lucrative careers after graduation. The teaching in the UK is designed to encourage new idea generation, encouraging individual research and group cooperation, through class discussions and creative assignments.

Is United Kingdom the right place for you?

Take the test and find out which country is your best fit.

Explore your Marketing degree

Marketing degrees teach students to promote and sell products or services to target customers. Top marketeers learn how to conduct thorough market research and identify new trends or ideas that grow sales or enhance product distribution. Marketing students at business schools learn to communicate clearly and directly, in classes like Product Planning, Sales & Brand Management, Advertising, or Consumer Behaviour.

Is Marketing the best for you?

Take the test and find out if Marketing is the right path for you.

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PhD Business and Management / Overview

Year of entry: 2024

• View full page
• Bachelor's (Honours) degree at 2:1 or above (or overseas equivalent); and
• Master's degree in a relevant cognate subject - with an overall average of 65% or above (or overseas equivalent)
• Professional qualifications other than a Bachelors Degree and/or relevant and appropriate experience may be taken into account for entry to a PhD programme.

Full entry requirements

Apply online

Please ensure you include all required supporting documents at the time of submission, as incomplete applications may not be considered.

Application Deadlines

The current deadline for consideration in internal funding competitions is 15 March 2024.

If you are applying for or have secured external funding (for example, from an employer or government) or are self-funding, you must submit your application before the below deadline to be considered. You will not be able to apply after this date has passed.

• For September 2024 entry: 30 June 2024

Programme options

Programme overview

• Join one of the world's most innovative and ambitious doctoral research schools.
• Work alongside a range of specialists conducting cutting-edge research in business, marketing management and strategy.
• Ranked 3rd in the UK for research power 'Business and Management Studies' in the REF2021.

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We will be conducting our Humanities PGR virtual open week in October 2024. Find our about future events and postgraduate research sessions by signing up our email alerts.

For entry in the academic year beginning September 2024, the tuition fees are as follows:

• PhD (full-time) UK students (per annum): £4,786 International, including EU, students (per annum): £21,000
• PhD (part-time) UK students (per annum): £2,393 International, including EU, students (per annum): £10,500

Further information for EU students can be found on our dedicated EU page.

Scholarships/sponsorships

To apply University of Manchester funding, you must indicate in your application the competitions for which you wish to be considered. The current deadline for most internal competitions, including Alliance Manchester Business School studentships is 15 March 2024.

All external funding competitions have a specified deadline for submitting your funding application and a separate (earlier) deadline for submitting the online programme application form, both of which will be stated in the funding competition details below.

For more information about funding, visit our funding page to browse for scholarships, studentships and awards you may be eligible for.

• ESRC North West Social Science Doctoral Training Partnership (NWSSDTP) PhD Studentships - Competition Closed for 2024 Entry
• Alliance Manchester Business School PhD Studentships 2024 Entry - Competition Closed for 2024 Entry
• Commonwealth PhD Scholarships (High Income Countries)
• Humanities Doctoral Academy Humanitarian Scholarship 2024 Entry
• Commonwealth PhD Scholarships (Least Developed Countries and Fragile States)
• RADMA Doctoral Studies Funding 2024 Entry - Competition Closed for 2024 Entry
• PhD Scholarship for Research into Productivity
• Engineering and Physical Sciences Research Council Doctoral Training Partnership Studentship (EPSRC DTP)
• President's Doctoral Scholar (PDS) Awards - Competition Closed for 2024 Entry

Contact details

Programmes in related subject areas.

Use the links below to view lists of programmes in related subject areas.

• Business and Management
• Accounting and Finance
• Science, Technology and Innovation Policy

Regulated by the Office for Students

The University of Manchester is regulated by the Office for Students (OfS). The OfS aims to help students succeed in Higher Education by ensuring they receive excellent information and guidance, get high quality education that prepares them for the future and by protecting their interests. More information can be found at the OfS website .

You can find regulations and policies relating to student life at The University of Manchester, including our Degree Regulations and Complaints Procedure, on our regulations website .

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Course type

Qualification, university name, phd degrees in marketing.

24 degrees at 23 universities in the UK.

Customise your search

Select the start date, qualification, and how you want to study

Related subjects:

• PhD Marketing
• PhD Digital Marketing
• PhD E-Commerce
• PhD E-Marketing
• PhD Marketing and PR
• PhD Public Relations

• Course title (A-Z)
• Course title (Z-A)
• Price: high - low
• Price: low - high

Management, Marketing and People PhD

London south bank university.

LSBU Business School has a growing research degree programme, with an emphasis on part-time study by students who are simultaneously Read more...

• 6 years Distance without attendance degree: £4,820 per year (UK)
• 3 years Full time degree: £4,820 per year (UK)
• 5 years Part time degree: £2,892 per year (UK)

Strategic and Digital Marketing PhD

University of gloucestershire.

What is Strategic and Digital Marketing As a research degree candidate, you’ll be supported by a supervisory team with expertise in your Read more...

• 4 years Full time degree: £5,100 per year (UK)
• 6 years Part time degree: £3,400 per year (UK)

University of Hull

The Hull University Business School provides an inspirational environment for researchers in the early stages of their careers. We offer Read more...

• 3 years Full time degree: £4,786 per year (UK)
• 5 years Part time degree: £2,393 per year (UK)

Management PhD, MPhil - Marketing, Innovation, Strategy and Operations

University of leicester.

The School of Business offers supervision for the degrees of Doctor of Philosophy (PhD) - full-time campus based, part-time campus based Read more...

• 6 years Distance without attendance degree: £3,942 per year (UK)
• 6 years Part time degree: £2,393 per year (UK)

Marketing PhD

Newcastle university.

Our Marketing PhD programme involves the production of new knowledge through original research and advanced scholarship, exploring a field Read more...

• 36 months Full time degree: £4,712 per year (UK)
• 72 months Part time degree: £2,356 per year (UK)

University of Plymouth

Exploring the major challenges in today’s marketing world, PhD Marketing will provide you with inspiring opportunities to undertake top Read more...

• 4 years Part time degree: £3,030 per year (UK)

PhD/ MPhil Marketing

University of strathclyde.

A PhD will take three years full-time or you can study an MPhil over one year. You can study for your choice of degrees within any of our Read more...

Accounting, Banking, Economics, Finance, Management Studies and Marketing Phd

Bangor university.

The PhD programme in the Business School at Bangor has been described by external experts as ’second to none in the UK’. Our role of PhD Read more...

Marketing - PhD

University of kent.

Staff research interests in this department cuts across four main domains including, marketing strategy and performance; product Read more...

Oxford Brookes University

Marketing is a highly dynamic and wide ranging subject area and we welcome doctoral students who wish to critically investigate both Read more...

• 3 years Full time degree: £4,886 per year (UK)
• 4 years Part time degree: £2,443 per year (UK)

Marketing PhDs and MPhils

University of portsmouth.

If you're ready to take your existing expertise in Marketing into a postgraduate research degree qualification, Portsmouth is the perfect Read more...

PhD in Marketing (Research)

University of birmingham.

The PhD in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as Read more...

• 3 years Full time degree: £4,778 per year (UK)

Heriot-Watt University

The main mission of our Marketing subject research group is to advance and disseminate knowledge in the important field of marketing. Our Read more...

• 3 years Full time degree

Marketing PhDs and MPhils (Distance Learning)

• 6 years Distance without attendance degree: £2,393 per year (UK)
• 3 years Distance without attendance degree: £2,393 per year (UK)

Lancaster University

Would you like to join one of the largest groups of marketing academics in the UK Become a part of the most research-intensive business Read more...

• 36 months Full time degree: £4,786 per year (UK)

University of Lincoln

Doctoral candidates pursue original research with the goal of making a significant contribution to knowledge in, and understanding of, Read more...

• 2 years Full time degree: £2,415 per year (UK)
• 3 years Part time degree: £4,830 per year (UK)

PhD/MPhil Fashion Management and Marketing

University of manchester.

Programme description Our fashion management and marketing researchers focus on various aspects of fashion apparel and textiles in a Read more...

Marketing and Strategy PhD

Cardiff university.

Marketing and Strategy is a research area within which you can focus your studies as part of our Business Studies PhD programme. The Read more...

PhD Management (Marketing and Reputation)

University of reading.

During your PhD in the area of Marketing and Reputation, you will develop your critical thinking, intellectual capacity and creativity. Read more...

MRes/PhD in Management - Marketing

London school of economics and political science, university of london.

This programme offers you the chance to undertake a substantial piece of work that is worthy of publication and which makes an original Read more...

• 5 years Full time degree: £4,829 per year (UK)

1-20 of 24 courses

Course type:

• Distance learning PhD
• Full time PhD
• Part time PhD

Qualification:

Universities:.

• Imperial College Business School
• Henley Business School
• Abertay University
• Newcastle University London

Related Subjects:

WBS Marketing Group

Phd students.

We welcome applications from potential doctoral students with an interest in all aspects of marketing. Ideally students should have a strong first degree in a related discipline and have completed a taught Masters programme.

If you are interested in applying for a PhD in a marketing related subject, the first stage is to make informal contact with a member of faculty with related interests, sending a full CV and detailed research proposal. Applicants will then be required to apply through Warwick Business School's normal application channels . Please visit the WBS PhD Programme web pages for information about fees and funding, entry requirements and Open Days.

Search suggestions update instantly to match the search query.

Marketing postgraduate research degrees

Postgraduate research in marketing

Ready to start your research career? Explore our postgraduate research degrees in marketing

Business and management studies at the University of Portsmouth is ranked 2nd of the modern universities by research power

Research Excellence Framework (REF) 2021

Read more about our business and management research

If you're ready to take your existing expertise in Marketing into a postgraduate research degree qualification, Portsmouth is the perfect place to do it.

Our Marketing research covers advertising, branding, digital marketing, tourism marketing, marketing & society and related disciplines such as computing, economics, psychology and statistics – and when you study with us for a postgraduate research degree, you'll play your part in transforming our expertise into action.

We analyse both existing and emerging business models and consumer segments, help businesses to better understand their markets and consumers, and regularly collaborate with businesses on research projects so they can use our insights to directly improve their marketing. We're also exploring how disruptive technology, the digitalisation of retail process and access to big data is shaping today's markets and businesses.

We apply quantitative research methods such as experiments, regressions and structural equation models to measure causal effects on variables relevant to our research. We also use qualitative research techniques such as ethnography and storytelling to explore consumer decision processes at a detailed level.

Research degrees

Find out about our PhD, MPhil, and PhD by Publication opportunities in Marketing below, including how to apply, entry requirements and funding your degree. For more detailed information about the application process, visit our  How to Apply  pages.

Marketing PhDs and MPhils

Explore our pre-approved funded and self-funded PhD projects in Marketing, or submit your own research idea. 

PhD and MPhil projects

Funded projects.

There are currently no funded PhD projects available in this area – for more information on funding your own research project, visit our pages on  funding your research degree .

Self-funded projects

• Responsible luxury: Aligning luxury and sustainability through Practice Theory

Submit your own idea

If you already have a research idea, find a supervisor whose research interests match yours by searching our  Find a PhD Supervisor  page. Once you've identified someone suitable, contact them to discuss your idea.

PhD by Publication

A PhD by publication is a postgraduate research degree based on research you've already undertaken and had published (excluding self-publishing) before registering with us.

Eligible research outputs include peer-reviewed academic papers, complete books or chapters in anthologies, and other materials accepted for publication, exhibited or performed. You'll have to submit these materials for examination between 6–12 months after registering with us.

For more information, please visit our  PhD by Publication  page.

Duration, fees and funding 

What do my tuition fees cover.

If you're self-funding your PhD, you'll pay tuition fees to the University to cover course and university costs.

Your tuition fees cover:

• The cost of your postgraduate research programme* at the University as well as charges for registration, tuition, supervision, and examinations
• Bespoke training, professional development courses, networking, and research support through  The Graduate School
• Research seminars and workshops (university-wide and faculty-specific)
• A contribution to funding to attend a conference or development activity in your research field
• Tailor-made weekly and monthly events, including weekly, themed experienced researcher-led talks and workshops
• Helping you become part of our thriving research community, including Research and Innovation services where 77% of our research is world leading and internationally excellent in  REF 2021
• Your graduation ceremony
• Viva examination and administration costs
• The  facilities  and equipment you need to complete your studies, such as computer rooms, access to laptops, the  Library , and  laboratories
• Access to resources including electronic journals, alternative guide to funding, and thousands of hours of educational videos on LinkedIn Learning
• University support services  including academic, financial, careers and wellbeing support and personal tutors
• Membership of the Students' Union (giving you the right to vote in elections, join clubs and societies, and get free independent advice)
• Access to software such as Microsoft Office, SPSS and Adobe Creative Suite (this includes Photoshop, InDesign, and Adobe Premiere Pro)

*Please note that some research programmes may come with additional bench fees.

How long will my research degree take?

• MPhil:   2 years full-time, 4 years part-time
• PhD: 3 years full-time, 6 years part-time
• PhD by Publication: 1 year part-time

How much will my degree cost?

October 2024, february 2025 and april 2025 fees.

PhD and MPhil

UK, Channel Islands and Isle of Man students 

• Full-time:   £4,786 per year 
• Part-time and part-time distance learning: £2,393 per year

EU students

(including Transition Scholarship )

• Full-time:   £4,786 per year

International students

• Full-time: £17,900 (may be subject to annual increase)
• Part-time and part-time distance learning: £8,950 (may be subject to annual increase)

PhD by Publication 

External candidates: £4,786

Members of staff: £1,950

All fees are subject to annual increase. If you are an EU student starting a programme in 2024/25 please visit this page .

Some PhD projects may include additional fees – known as bench fees – for equipment and other consumables, and these will be added to your standard tuition fee. Speak to the supervisory team during your interview about any additional fees you may have to pay. Please note, bench fees are not eligible for discounts and are non-refundable.

Funding support

MPhil full-time and part-time courses are eligible for the  Government Postgraduate Loan  (UK/EU students only).

PhD full-time and part-time courses are eligible for the  Government Doctoral Loan  (UK/EU students only).

For information on other sources of funding, visit our  funding your postgraduate research degree  page.

Entry requirements

The entry requirements for a PhD, or MPhil include an upper second class honours degree or equivalent in a relevant subject, or a master’s degree in an appropriate subject. Equivalent professional experience and/or qualifications may be considered. All applicants are subject to interview.

If English is not your first language, you'll need English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a  pre-sessional English programme  before you start your course.

Exemptions apply to those applicants who have studied in the UK, and to applicants with a degree whose medium of instruction is English.

Support and facilities

When you join us, you'll be supported by our  Graduate School , alongside your assigned supervisory team, who'll help you get the most from our facilities. The Graduate School will help you become part of our thriving, collaborative research community, and help grow your skills as a researcher through the  Graduate School Development Programme , which offers training, workshops and events.

You'll be able to use open access computer suites across campus. These are great working spaces with high-spec PCs, Macs and printing facilities. You'll also use specialised software, including SPSS statistical software and NVIVO software for use in qualitative research.

What can a postgraduate research degree do for my career?

Once you complete your postgraduate research degree, you'll be a highly-skilled researcher with the knowledge and skills to make an impact in many different industries.

Your postgraduate research qualification demonstrates to potential employers that you're an intelligent, capable and motivated person, with provable abilities and experience in critical thinking, problem-solving, project management, communication, leadership and creativity.

You'll also learn subject-specific skills, with practical applications – such as how to investigate relevant marketing ideas and apply rigorous methods.

After researching with us, our successful postgraduate research candidates have gone on to impressive positions in a variety of fields, within both academia and industry.

Apply for a research degree in Marketing by completing our online form.

October (2024 start)

February (2025 start), april (2025 start), current research.

Explore the work we're doing in our 4 areas of research expertise in  Marketing .

Advertising and Branding

Discover the research we're doing in advertising and branding – across topics such as ethics and sustainability, gender stereotypes, and brand attachment.

Digital Marketing BA (Hons)

Learn to use industry tools to make engaging and original digital marketing content you can show future employers. Apply your learning with real clients and an optional paid placement.

Start date: September 2024 September 2025

Marketing and society

We're looking at macro trends influencing consumer decision-making – from sustainability to health – and the relationship between marketing and society.

Services marketing and tourism

Explore our work in cultural tourism, online reputation, revenue management, frontline service relationships, pricing and tourist behaviour.

We have 6 Marketing (fully funded) PhD Projects, Programmes & Scholarships

Business & Management

All locations

Institution

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Marketing (fully funded) PhD Projects, Programmes & Scholarships

Phds at henley business school, funded phd programme (students worldwide).

Some or all of the PhD opportunities in this programme have funding attached. Applications for this programme are welcome from suitably qualified candidates worldwide. Funding may only be available to a limited set of nationalities and you should read the full programme details for further information.

Business Research Programme

Business Research Programmes present a range of research opportunities, shaped by a university’s particular expertise, facilities and resources. You will usually identify a suitable topic for your PhD and propose your own project. Additional training and development opportunities may also be offered as part of your programme.

PhD in Marketing & Reputation at Henley Business School

Phd in leadership, organisations and behaviour at henley business school, exploring the role of stakeholder engagement in transformative value creation within the service ecosystem, phd research project.

PhD Research Projects are advertised opportunities to examine a pre-defined topic or answer a stated research question. Some projects may also provide scope for you to propose your own ideas and approaches.

Funded PhD Project (Students Worldwide)

This project has funding attached, subject to eligibility criteria. Applications for the project are welcome from all suitably qualified candidates, but its funding may be restricted to a limited set of nationalities. You should check the project and department details for more information.

Warwick Business School: PhD Programme

Data driven evaluation of supply chain performance, self-funded phd students only.

This project does not have funding attached. You will need to have your own means of paying fees and living costs and / or seek separate funding from student finance, charities or trusts.

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Business PhD

• Full-time: 3 years
• Part-time: 6 years
• Start date: October 2024
• UK fees: £4,712
• International fees: £20,500

Research overview

With an international reputation for business research excellence, Nottingham University Business School offers a superb opportunity to develop your research skills through PhD study. Our PhD programme combines academic theory with good practice. 

You will be assigned two supervisors appropriate to your field. Please make sure that we have a supervisor who shares an interest in your proposed area of research before applying. 

Research areas

We offer PhD pathways in: 

• business and management 
• business and society 
• finance and risk 
• industrial economics 

Our research areas include: 

• accounting 
• behavioural economics 
• business and management 
• corporate social responsibility and sustainability 
• finance, banking and risk
• healthcare management and leadership 
• human resource management/organisational behaviour 
• innovation and entrepreneurship 
• international business 
• marketing 
• operations management/information systems 
• strategy 

A research degree provides you with a launch-pad to a successful career in academia, commerce, industry, the public sector or as an entrepreneur.

Course content

To help you in the transition to independent research, you will normally be expected to complete several assessed taught modules during your first and second year of study. These are designed to provide generic, as well as subject-specific training for relevant pathways. 

You may also be required to take up to 20 credits of other modules within the school/faculty. 

PhD in Business and Management

This module covers:

• philosophical foundations of research – ontology and epistemology
• critical issues relating to the conduct, context and impact of research

This module considers in detail 'academic practice’. It explores the underlying practices that support academic research, and developing academic citizenship, broadly speaking, involves ‘being an academic’ and ‘reflecting on being an academic’ in a challenging yet supportive environment.

• explore academic practices (critiquing, synthesising, presenting, reflecting)
• expose you to academic practices, encouraging engagement in the intellectual life of the school and participation with the wider faculty outside your supervisory team
• challenge you to ‘practice’ your academic practice, with your peers, and within the wider academic community of the school

The module introduces qualitative and quantitative research designs covering a range of data collection techniques. The module introduces you to the use, interpretation and presentation of an appropriate selection of techniques for the analysis of interview data, and other qualitative data sources.

In terms of quantitative research designs, the module covers measurement issues - validity and reliability issues, descriptive analysis and techniques to test for differences and for relationships.

50% advanced qualitative research methods, covering key aspects of qualitative data collection, management and analysis. Potential topics include:

• Handling Data for Qualitative Analysis
• Coding and Categorisation
• Qualitative Data Analysis
• Grounded Theory
• Narrative Analysis

50% advanced quantitative research methods, including:

• Factor Analysis
• Reliability Analysis
• Multivariate Regression Analysis
• Moderation and Mediation Effects
• Partial Least Squares Modelling
• Experimental Design and Testing

PhD in Business and Society

This module considers in detail three key, interrelated components that constitute the academic research process (i.e., becoming an academic researcher); substance, technique, and context.

• Substance: students will assimilate theoretical building blocks of academic argumentation specific to Business and Society research, equipping them to judge the potential value of new research in the field.
• Technique: students will apprehend and mobilise specific academic techniques such types and styles of questioning, conversation ‘linking’, the role of a discussant and following-up activities.
• Context: students will gain an appreciation of the dynamic and political nature of research dissemination environments and recognise the role of seminars in network building and academic citizenship.

PhD in Finance and Risk

• building time series models
• forecasting time series
• modelling volatility
• multivariate time series analysis
• instrumental variables and GMM estimation
• panel data analysis
• discrete choices models
• limited dependent variables models
• conducting empirical econometric research
• corporate financing and investment decisions
• takeovers and mergers and acquisitions
• board structure and corporate governance
• the role of asymmetric Information and agency costs in corporate finance
• asset pricing models and the valuation of securities
• measuring portfolio performance
• market microstructure
• behavioural Finance
• multivariate time series models
• matching techniques
• difference-in-differences
• regression discontinuity design
• event studies

PhD in Industrial Economics

You should select one of the following modules which are delivered by the School of Economics. Attendance will be subject to meeting any pre-requisites and at the discretion of the Module Convener.

This module covers the following:

• Dynamic general equilibrium models: Focus: How the time path of consumption, and saving, is determined by optimising agents and firms that interact on competitive markets
• Growth in dynamic general equilibrium: Focus: The Solow model and the data, and the role played by accumulation of knowledge (endogenous innovation) in explaining long run growth
• Growth and Inequality: Focus on the two major changes in the economic landscape over the past 40 years, particularly the US and the UK: Increase in household income inequality and slowdown in aggregate growth
• Real Business Cycles (RBC): Focus: How the RBC approach account for business cycle fluctuations, and what links short run fluctuations and growth processes

This module examines central theoretical aspects from modern microeconomic theory, paying particular emphasis on game theory, imperfect competition and incomplete information.

Entry requirements

All candidates are considered on an individual basis and we accept a broad range of qualifications. The entrance requirements below apply to 2024 entry.

Meeting our English language requirements

If you need support to meet the required level, you may be able to attend a presessional English course. Presessional courses teach you academic skills in addition to English language. Our  Centre for English Language Education is accredited by the British Council for the teaching of English in the UK.

If you successfully complete your presessional course to the required level, you can then progress to your degree course. This means that you won't need to retake IELTS or equivalent.

For on-campus presessional English courses, you must take IELTS for UKVI to meet visa regulations. For online presessional courses, see our CELE webpages for guidance.

Visa restrictions

International students must have valid UK immigration permissions for any courses or study period where teaching takes place in the UK. Student route visas can be issued for eligible students studying full-time courses. The University of Nottingham does not sponsor a student visa for students studying part-time courses. The Standard Visitor visa route is not appropriate in all cases. Please contact the university’s Visa and Immigration team if you need advice about your visa options.

We recognise that applicants have a variety of experiences and follow different pathways to postgraduate study.

We treat all applicants with alternative qualifications on an individual basis. We may also consider relevant work experience.

If you are unsure whether your qualifications or work experience are relevant, contact us .

Our step-by-step guide contains everything you need to know about applying for postgraduate research.

Additional information for international students

If you are a student from the EU, EEA or Switzerland, you may be asked to complete a fee status questionnaire and your answers will be assessed using guidance issued by the UK Council for International Student Affairs (UKCISA) .

These fees are for full-time study. If you are studying part-time, you will be charged a proportion of this fee each year (subject to inflation).

Additional costs

The Business School will issue students with a suitable laptop to approve security requests via Multi-Factor Authentication (MFA) which can be used both on and off-campus. For more information, please check the equipment advice .

As a student on this course, you should factor some additional costs into your budget, alongside your tuition fees and living expenses.

You should be able to access most of the books you'll need through our libraries, though you may wish to purchase your own copies or more specific titles.

There are many ways to fund your research degree, from scholarships to government loans.

Check our guide to find out more about funding your postgraduate degree.

Seminars and workshops

All PhD students are expected to attend our seminar programme and relevant research workshops. Seminars take place regularly, usually on Wednesday afternoons, and are given by a range of internal and external speakers. Research workshops occur on an ad hoc basis and you will be advised by your supervisors about attendance. 

In addition to the seminar programme, we offer a doctoral seminar programme that focuses specifically on the needs of PhD students. The focus of the programme is on the research process, particularly the more informal aspects of doing research and getting it published. 

Researcher training and development

The Researcher Academy is the network for researchers, and staff who support them. We work together to promote a healthy research culture, to cultivate researcher excellence, and develop creative partnerships that enable researchers to flourish.

Postgraduate researchers at Nottingham have access to our online Members’ area, which includes a wealth of resources, access to training courses and award-winning postgraduate placements.

Graduate centres

Our graduate centres are dedicated community spaces on campus for postgraduates.

Each space has areas for:

• socialising
• computer work
• kitchen facilities

Student support

You will have access to a range of support services , including:

• academic and disability support
• childcare services
• counselling service
• faith support
• financial support
• mental health and wellbeing support
• visa and immigration advice
• welfare support

Students' Union

Our Students' Union represents all students. You can join the Postgraduate Students’ Network or contact the dedicated Postgraduate Officer .

There are also a range of support networks, including groups for:

• international students
• black and minority ethnic students
• students who identify as women
• students with disabilities
• LGBT+ students

SU Advice provides free, independent and confidential advice on issues such as accommodation, financial and academic difficulties.

Where you will learn

Library facilities - business.

The school has a bespoke  Business Library  that combines multimedia technology with traditional information resources. It houses key references, a short loan collection, past PhD dissertations and a wide range of online resources.

Jubilee Campus

Jubilee Campus has eco-friendly buildings, alongside green spaces, wildlife and a lake. 

This campus is home to our business, education and computer science schools, as well as a sports centre and student accommodation.

You can walk to  University Park Campus  in around 20 minutes or catch a free hopper bus. Nottingham city centre is 20 minutes away by public bus.

School facilities - Business

Full-time business PhD students have access to a dedicated desk, computer and locker space throughout the three years of study. You will be given a doctoral research account of £750 to support your studies, and there is also funding available to support your participation in conferences and doctoral associations.

Whether you are considering a career in academia, industry or haven't yet decided, we’re here to support you every step of the way.

Expert staff will work with you to explore PhD career options and apply for vacancies, develop your interview skills and meet employers. You can book a one-to-one appointment, take an online course or attend a workshop.

International students who complete an eligible degree programme in the UK on a student visa can apply to stay and work in the UK after their course under the Graduate immigration route . Eligible courses at the University of Nottingham include bachelors, masters and research degrees, and PGCE courses.

We work with you in a tailored and flexible way whether you’re an aspiring academic or looking to build a career outside of academia.

Career destinations for our research postgraduates include:

• higher education teaching professionals
• university researchers
• accountants
• finance and investment analysts
• investment bankers
• IT business analysts
• management consultants
• marketing and public relations professionals

86.2% of all postgraduates from Nottingham University Business School secured graduate level employment or further study within 15 months of graduation. The average annual salary for these graduates was £31,419.*

* HESA Graduate Outcomes 2019/20 data published in 2022. The Graduate Outcomes % is derived using The Guardian University Guide methodology. The average annual salary is based on graduates working full-time within the UK.

Research Excellence Framework

The University of Nottingham is ranked 7th in the UK for research power, according to analysis by Times Higher Education. The Research Excellence Framework (REF) is a national assessment of the quality of research in UK higher education institutions.

• 83% of the Business School's research considered world-leading or internationally excellent
• 90%* of our research is classed as 'world-leading' (4*) or 'internationally excellent' (3*)
• 100%* of our research is recognised internationally
• 51% of our research is assessed as 'world-leading' (4*) for its impact**

*According to analysis by Times Higher Education ** According to our own analysis.

This content was last updated on 08 February 2024 . Every effort has been made to ensure that this information is accurate, but changes are likely to occur between the date of publishing and course start date. It is therefore very important to check this website for any updates before you apply.

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Marketing graduate schemes

These structured programmes offer a blend of theoretical learning and hands-on experience to graduates in the world of marketing

Graduate schemes are a fantastic way to enter the marketing industry and gain valuable experience. Typically lasting one to three years, they often lead to a permanent job with the company.

Which companies run marketing schemes?

Marketing is a vital function in most organisations, as all companies need to promote their products and services. As a result, you'll find jobs in advertising agencies, public relations agencies, digital marketing agencies, market research agencies, and in-house marketing departments at companies of all sizes.

Companies that offer marketing graduate schemes include:

• Centrica - 27-month scheme rotational programme across Centrica's brands, such as Hive and British Gas.
• Diageo  - runs a three-year rotational programme involving brand marking and customer activation.
• Nestlé  - has a two-year scheme that covers brand communication and analysing market trends.
• Newton Europe  - its people and marketing stream involves three placements lasting three to six months each.
• Virgin Media  - runs a two-year commercial, product and marketing scheme with four, six-month rotations.

Search for marketing, advertising and PR graduate schemes or check out some other graduate schemes .

What do marketing graduate schemes involve?

Marketing graduate schemes cover a range of topics, including public relations, copywriting, and search engine optimisation. The specific topics will vary depending on the company and the scheme, but you can expect to gain a well-rounded understanding of the marketing industry.

Graduate schemes are offered in different areas of marketing, such as:

• brand management
• product marketing
• digital marketing
• social media marketing
• content marketing
• public relations
• market research.

For example, the Virgin Media marketing graduate scheme includes four six-month rotations in commercial and marketing, which allow you to learn about bringing products to market, customer experience, managing revenue, and promoting the brand. You will also have a mentor to provide help and advice.

Centrica's marketing graduate scheme lasts for 27 months and includes working with brands such as British Gas and Local Heroes. While on the scheme, you will gather customer insights, develop material for TV, and run social media campaigns. By the end of the scheme, your employers will have a better idea of which department best suits you and will provide you with a relevant role.

The Newton Europe marketing graduate scheme involves three six-month placements in one of three possible functions operations, people, and IT. Rotations include recruitment, talent development, marketing, and event and engagement.

Nestle's marketing graduate scheme is a two-year commitment where you will have the chance to contribute to and lead brand projects. The program includes brand communication, analysing market trends, and acting on insights into target consumers.

What are the entry requirements?

Most graduate schemes require a 2:1 degree, but the subject is often not specified. Some recruiters will accept a 2:2.

For example, both Nestlé and Diageo require a degree, but they are not strict about the subject or grade. They are more interested in candidates who are enthusiastic and have strong soft skills.

Virgin Media's graduate scheme requires a 2:1 undergraduate degree, while Centrica will accept a 2:2 if it is combined with a Masters.

How do I apply?

Many companies will evaluate candidates with  psychometric tests ,  video interviews  and an invitation to an  assessment centre .

You'll want to treat  CVs , cover letters  and  personal statements  with the same level of care you would for a job application. This means tailoring it to the position, and only including relevant information. The last stage of the application is usually a face-to-face  interview .

The window to apply for graduate schemes is usually from June onwards, with a deadline around November or December. It's advisable to apply sooner rather than later because they may fill up and close early. If the deadline has passed for a company or scheme you're interested in, bookmark or regularly visit the careers pages on their website to avoid missing out.

How much will I be paid?

Salaries for marketing graduate schemes vary depending on the company but are typically between £30,000 and £36,400 per year.

For example, Centrica's scheme offers a salary of £32,000, while Newton Europe's scheme ranges from £31,000 to £34,00 per year. Both these schemes offer a welcome bonus of £3,000.

Some companies also offer bonuses and other benefits, such as gym discounts, life assurance, and income protection.

For further guidance on potential salaries take a look at marketing executive .

Am I guaranteed a job at the end?

While there is no guarantee of a job offer after completing a graduate scheme, most companies run them with the intention of hiring the participants. This is why the selection process is so rigorous.

Even if you are not offered a job at the end of your scheme, the skills and experience you gain will make you a more competitive candidate in the job market.

Find out more

• Read all about graduate schemes .
• See what else is on offer in the marketing, advertising and PR sector .

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