called a hook or a grabber.
I don’t want to close my eyes; it makes me feel awkward and exposed to be in a group of people with my eyes closed. Because of that, I keep my eyes open. The problem is when I keep my eyes open, I feel like some sort of horrible nonconformist rebel. I feel awkward with my eyes closed and I feel guilty if they are open. Either way, I just feel bad. Besides, half of the time when speakers tell audience members to close their eyes, they forget to tell us when we can open them. If you are wanting me to imagine a story, just tell me to imagine it, don’t make me close my eyes (rant over).
You should plan your opening to be intentional and with power. “Can everybody hear me” is a weak and uncertain statement and this is not the first impression you want to leave. Do a microphone check before the audience members arrive and have someone stand in different corners of the room to make sure you can be heard. Don’t waste your valuable speech time with questions that you should already know the answer to.
You should know that before you begin. Even if the presentations for the day are running over and you are the last speaker, you should ask the MC before you begin. Always plan your first words with power.
You should make your slides big, really big. Test out your slides in advance of your speech, walk all around the room and make sure you can read them. Have a friend check them out as well. You should know they are big enough because you planned for it and tested it.
People really hate having things taken away, not to mention that your audience may want to take notes on their devices. Chances are you are speaking to adults, let them determine if it is appropriate to have out their technology.
Stop apologizing! Stop making excuses! While these lines may be true, they just come of as excuses and can make the audience either feel like you don’t want to be there, or they just feel sorry for you.
Talking about your nervousness will make you more nervous and will make them look for signs of your nervousness. Just start your speech.
Do not start with hesitation. Plan the first words, memorize the first words, practice the first words. Do not start with “Ok, so um, now I’d like…” Plan strong and start strong.
Do Not Discuss Your Business with People Watching…Really! I Mean It! Many of us are giving and listening to presentations in an online format. I have attended numerous presentations this year through Zoom where I have to sit and watch while the organizers engage in personal small talk or deal with the details of the presentation. This is how the speech I recently attended began. “Donna, you are going to share your screen, right?” “Yes. I have my PowerPoint ready to go. Will you push “record” when I give the signal?” “Sure. Where did you say that button is again? Do you think we should wait five more minutes, I think we had more who were coming? Dave, what was the total we were expecting?” “Yeah, we had 116 sign up, but the reminders went out late so this may be all we have. We can give them a few more minutes to log on.” “Donna, How is your dog? Is she still struggling with her cone since her spay surgery? My dog never would wear the cone –she tore her stitches out and broke her wound open. It was terrible. Well, it looks like it is about time to begin, thank you everyone for coming.” If you are organizing an event online, hosting a speech online, giving a presentation online–please keep it professional. Most platforms will allow you to keep the audience in a waiting room until it is time to start. If you have a business to deal with, keep the audience out until you have everything ready to go. Once the audience is in the meeting, you should engage the audience in group-type small talk or you should just start the presentation. In professional settings, you should start the meeting on time. Why punish those who showed up on time to wait for those who aren’t there yet?
I asked my long-time friend, Bill Rogers, to write an excerpt to add to the book. I met Bill when he was the Chief Development Officer for a hospital in Northwest Arkansas and I met him again when he was reinventing himself as a college student getting a Master’s Degree in the theater. He would love to share a symbolic cup of coffee with you and give you advice about public speaking.
Perfect morning for a walk, isn’t it? Join me for a cup of coffee? Wonderful. Find us a table and I’ll get our coffee.
There you go; just like you like it. There’s nothing like a great cup of coffee on the patio of your neighborhood coffee shop, is there?
Now that you’re settled in your favorite chair, take a sip, and let that glorious caffeine kick in and do its stuff. Okay, let’s talk.
So, you were asking me about public speaking.
Well, let’s see. Where do we begin?
One of the first pieces of advice I ever received was to imagine that every member of your audience is sitting there in their underwear! Yeah, right. That never worked for me. I tried it once with a local civic group of community leaders both male and female. If the intent of that tidbit is to make you relax, it certainly didn’t work for me. It just made me more self-conscious…and more nervous. I not only got distracted, but I also lost my train of thought, I started sweating, and, of course, imagined myself standing there without clothes. Needless to say, that speech was a disaster and I’ve never used it again. I suggest you don’t either.
In the early days, I also relied very heavily on my typed-up speech. Now, there’s nothing wrong with that unless you find yourself reading it word for word as I did. Nothing is more boring nor puts an audience to sleep quicker than a speaker with their nose down reading a speech. There’s no connection and connection with your audience is key.
As you know, I love theatre and I’ve done a bit of acting over the years. Early on, I learned that the quicker I learned my lines, the more I could play, experiment, and shape my character. It relaxed me and gave me enormous freedom. It led me to find a mantra for myself: “With discipline comes freedom.” This freedom will allow you to improvise as your audience or situation dictates while still conveying the core message of your presentation. That discipline and its resulting freedom apply to public speaking of any kind and, I think, will serve you well.
Another old adage we’ve all heard is Aristotle’s advice. You know the one. No? Well, roughly, it’s to tell your audience what you’re going to say, say it, and then tell them what you just said. That’s the basic formula for public speaking. And it works as a good place to start.
However, effective speaking is much more and, to me, it starts with a story or even a simple sentence.
You know the feeling you get when you read the first sentence of a good book and it just reaches out and grabs you? That should be your goal with every presentation. One sentence to capture your audience’s attention. Something that causes them to lean forward. Something that sparks their imagination.
It doesn’t have to be all that profound either. It can be something very simple. A personal story that relates to your topic. A relevant fact or statistic that defines or illustrates the issue or subject matter at hand.
A couple of classics come to mind. The first is Alice Walker’s, “The Color of Purple.”
“You better not tell nobody but God.”
And the second one is from my favorite novel, “To Kill A Mockingbird,” by Harper Lee.
“When he was nearly thirteen, my brother Jem got his arm broken at the elbow.”
Both sentences hook you immediately. A few simple words speak volumes. After reading or hearing those words, you naturally lean in. You want to learn more. You want to find out what happens next. Every effective speech or presentation does the same thing.
Of course, make sure that the first and last thing you say to your audience is both relevant and appropriate. I share this out of an abundance of caution. I once worked for an internationally recognized and well-respected children’s research hospital and I was given the privilege to speak at a national educational convention. The room was filled wall to wall with teachers. I thought I’d be cute and add a little levity. I opened my presentation with this line, “You know, I’ve had nightmares like this…” Instead of the roars of laughter, I was expecting, a wave of silence ensued. Not only was the line not funny, but it was also wholly inappropriate and I immediately lost my audience. Not my best day. Learn from my mistakes.
Finally, let’s touch on the importance of approaching a speech as a conversation. You and I are sitting here enjoying our coffee and having a friendly, relaxed conversation. Strive for that every chance you get. You may not always have that luxury. Some speeches and presentations simply demand formality. But even in those cases, you can usually make it somewhat conversational. I always try to write my speeches in a conversational style. Like I’m talking to a friend…or trying to make a new one.
So, to recap: tell a story, learn your lines, hook your audience with a simple sentence, close with a question or call to action, use repetition, keep it conversational, treat your audience as a friend, and give yourself permission to relax.
Above all, be yourself. Allow yourself to be as relaxed as you are with those closest to you. If you’re relaxed, if you try to think of your audience as a friend, then, in most cases, they too will relax and they will root for you. Even if they disagree with what you are telling them, they will respect you and they will listen.
How about another cup?
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Advanced Public Speaking Copyright © 2021 by Lynn Meade is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.
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One of the hardest things about public speaking is knowing how to start a speech. Your opening line is your first impression. It’s how you capture attention. It’s how you captivate the audience. So how do you make sure you nail it every time?
The best way to know how to open a speech is to look at what has worked in the past. When we examined the top speeches of all time and the most popular TED talks of all time, we found some interesting speaking patterns.
Time has identified the top 10 greatest speeches of all time. They are:
#1: Socrates – “Apology”
#2: Patrick Henry – “Give Me Liberty or Give Me Death”
#3: Frederick Douglass – “The Hypocrisy of American Slavery”
#4: Abraham Lincoln – “Gettysburg Address”
Opening Line: “Fourscore and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal.”
#5: Susan B. Anthony – “Women’s Rights to the Suffrage”
#6: Winston Churchill – “Blood, Toil, Tears, and Sweat”
#7: John F. Kennedy – “Inaugural Address”
Opening Line: “We observe today not a victory of party, but a celebration of freedom — symbolizing an end, as well as a beginning — signifying renewal, as well as change.”
#8: Martin Luther King, Jr. – “I Have a Dream”
#9: Lyndon B. Johnson – “The American Promise”
#10: Ronald Reagan – “Remarks at the Brandenburg Gate”
How do all of these historical greats start their speeches? Is there a difference between these and some of the more modern top TED talks?
Before we dive in, let’s recap with some critical do’s and don’ts when opening a speech:
Here are the opening lines to the top 10 Ted Talks of all time according to view count:
#1: Sir Ken Robinson – “Do schools kill creativity?” Opening Line: “Good morning. How are you? It’s been great, hasn’t it? I’ve been blown away by the whole thing. In fact, I’m leaving.”
#2: Amy Cuddy – “Your Body Language May Shape Who You Are” Opening Line: “So I want to start by offering you a free, no-tech life hack, and all it requires of you is this: that you change your posture for two minutes.”
#3: Simon Sinek – “How Great Leaders Inspire Action”
#4: Brene Brown – “The Power of Vulnerability” Opening Line: “So, I’ll start with this: a couple years ago, an event planner called me because I was going to do a speaking event.”
#5: Mary Roach – “10 Things You Didn’t Know About Orgasm” Opening Line: “All right. I’m going to show you a couple of images from a very diverting paper in The Journal of Ultrasound in Medicine.”
#6: Julian Treasure – “How to Speak so that People Want to Listen” Opening Line: “The human voice: It’s the instrument we all play.”
#7: Jill Bolte Taylor – “My Stroke of Insight” Opening Line: “I grew up to study the brain because I have a brother who has been diagnosed with a brain disorder: schizophrenia.”
#8: James Veitch – “This is What Happens When You Reply to Spam Email” Opening Line: “A few years ago, I got one of those spam emails.”
#9: Cameron Russell – “Looks Aren’t Everything; Believe Me, I’m a Model” Opening Line: “Hi. My name is Cameron Russell, and for the last little while, I’ve been a model.”
#10: Dan Pink – “The Puzzle of Motivation” Opening Line: “I need to make a confession at the outset here.”
What can we learn from these opening lines? There are some patterns that can help us. First, let’s start with what you shouldn’t do. Have you ever made one of these cardinal speaking sins?
Anything technical! This is a big mistake people make when they have not done a tech check ahead of time or are feeling nervous. Never start with these openers:
Your nervousness. Many people think it is vulnerable to start with how nervous they are about speaking — you can mention this later, but it should not be the first thing. Why? People will then only be looking for signs of your nervousness. Don’t start with:
A lackluster or non-believable nicety. It’s great to be grateful to the person who introduced you, but it’s not a great way to include the audience. It’s ok to thank the audience for being there—but do it at the end (not as your opening line). These are all too boring:
Boring, shmoring! I have an exception here if you can make it funny. Ken Robinson started with a nicety and then turned it into a joke. He said, “ “Good morning. How are you? It’s been great, hasn’t it? I’ve been blown away by the whole thing. In fact, I’m leaving.”
Get even more public speaking tips with our related resources:
A story. The absolute best way to start a presentation is with a story. There is nothing better to capture the imagination and attention of an audience. Try to use these speaking openers as fill-in-the-blanks for your speech.
In his talk, “The lies our culture tells us about what matters,” David Brooks started off with a great opening line AND a story. He said, “So, we all have bad seasons in life. And I had one in 2013. My marriage had just ended, and I was humiliated by that failed commitment.” Makes you want to watch right…
And if you need help on storytelling basics, be sure to check out some of my top 5 favorite speakers .
A BIG idea. Sometimes you want to share your big idea right up front. This can be helpful because it is intriguing and gets people clued in right away. All TED speakers try to integrate their big idea early.
I love how Stacy Smith starts off her talk with her big idea framed in an interesting way. She said, “Today, I want to tell you about a pressing social issue. Now, it’s not nuclear arms, it’s not immigration, and it’s not malaria. I’m here to talk about movies.”
Special Note: Be very careful to NOT deliver your one-liner by re-reading your title slide. You also want to position it as exciting and intriguing. For example, don’t say, “Today I am going to talk about body language.” Instead say, “Today I am going to teach you the single most important thing you can do to improve your charisma… and it starts with your body.”
A quirky one-liner. If you can use humor — do it! Humor or curiosity is a great way to start a speech on a high. You can get creative with these! Think of an interesting fact about you, your audience or your topic that can lead you into your content.
When I gave my TEDx London Talk I started off with a quirky one-liner that immediately got a few laughs. It was “Hi, I’m Vanessa and I am a recovering awkward person.” It worked so well it is also the first line of my book, Captivate .
II love the way Eve Ensler opens her speech with an interesting one-liner: “For a long time, there was me, and my body.”
This is a great tip from Conor Neill. He says that it is great to start with a question that the audience is asking themselves or would be very curious to know the answer to. This might be phrasing a pain point or worry for your audience.
See Cono Neill’s examples here:
Did you know…? Any interesting factoid or curiosity is bound to intrigue your audience. This is great if it leads into your content or a story. I like to start with did you know… Here are some that I use. You will have to fill in the blank for your audience:
Jamie Oliver does this amazingly in his TED Talk. He starts with this mind-blowing fact, “Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead through the food that they eat.”
Hopefully these opening lines will give you some ideas to use to open your speech.
Do you know how to end on a high? Leave a lasting impression in your presentation? Science tells us that the first and last parts of your presentations are the most important. Get our FREE download to get our closer guide.
20 thoughts on “how to start a speech: the best (and worst) speech openers”.
Love your material
didnt help me but still good stuff
Thank you Vanessa. I’ve been a public speaker for 25 years and I’m impressed with your content here. Thank you. Looking forward to a deep dive into more of your material. With gratitude.
Found these examples super informative. Can’t wait to mix match the examples to see which one will work best for my presentation!
I am preparing to make a presentation on Public Speaking and came across your article. This is very instructive and timely too.Many thanks.
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Learning objectives.
Introductions and conclusions can be challenging. One of the most common complaints novice public speakers have is that they simply don’t know how to start or end a speech. It may feel natural to start crafting a speech at the beginning, but it can be difficult to craft an introduction for something which doesn’t yet exist. Many times, creative and effective ideas for how to begin a speech will come to speakers as they go through the process of researching and organizing ideas. Similarly, a conclusion needs to be well considered and leave audience members with a sense of satisfaction.
In this chapter, we will explore why introductions and conclusions are important, and we will identify various ways speakers can create impactful beginnings and endings. There is not a “right” way to start or end a speech, but we can provide some helpful guidelines that will make your introductions and conclusions much easier for you as a speaker and more effective for your audience.
The introduction of a speech is incredibly important because it needs to establish the topic and purpose, set up the reason your audience should listen to you and set a precedent for the rest of the speech. Imagine the first day of a semester long class. You will have a different perception of the course if the teacher is excited, creative and clear about what is to come then if the teacher recites to you what the class is about and is confused or disorganized about the rest of the semester. The same thing goes for a speech. The introduction is an important opportunity for the speaker to gain the interest and trust of the audience.
Overall, an effective introduction serves five functions. Let’s examine each of these.
The first major purpose of an introduction is to gain your audience’s attention and get them interested in what you have to say. While your audience may know you, this is your speeches’ first impression! One common incorrect assumption beginning speakers make that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen and care about what you are saying is a completely different challenge. Think to a time when you’ve tuned out a speaker because you were not interested in what they had to say or how they were saying it. However, I’m sure you can also think of a time someone engaged you in a topic you wouldn’t have thought was interesting, but because of how they presented it or their energy about the subject, you were fascinated. As the speaker, you have the ability to engage the audience right away.
The second major function of an introduction is to reveal the purpose of your speech to your audience. Have you ever sat through a speech wondering what the basic point was? Have you ever come away after a speech and had no idea what the speaker was talking about? An introduction is critical for explaining the topic to the audience and justifying why they should care about it. The speaker needs to have an in-depth understanding of the specific focus of their topic and the goals they have for their speech. Robert Cavett, the founder of the National Speaker’s Association, used the analogy of a preacher giving a sermon when he noted, “When it’s foggy in the pulpit, it’s cloudy in the pews.” The specific purpose is the one idea you want your audience to remember when you are finished with your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused your purpose is, the easier it will be both for you to develop your speech and your audience to understand your core point. To make sure you are developing a specific purpose, you should be able to complete the sentence: “I want my audience to understand…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective.
One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility. First, and foremost, the idea of credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them. As public speakers, we need to communicate to our audiences why we are credible speakers on a given topic. James C. McCroskey and Jason J. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill (McCroskey & Teven, 1999). Competence is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member.
The second factor of credibility noted by McCroskey and Teven is trustworthiness or the degree to which an audience member perceives a speaker as honest. Nothing will turn an audience against a speaker faster than if the audience believes the speaker is lying. When the audience does not perceive a speaker as trustworthy, the information coming out of the speaker’s mouth is automatically perceived as deceitful.
Finally, caring/goodwill is the last factor of credibility noted by McCroskey and Teven. Caring/goodwill refers to the degree to which an audience member perceives a speaker as caring about the audience member. As indicated by Wrench, McCroskey, and Richmond, “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare” (Wrench, McCroskey & Richmond, 2008). As a speaker, then, you need to establish that your information is being presented because you care about your audience and are not just trying to manipulate them. We should note that research has indicated that caring/goodwill is the most important factor of credibility. This understanding means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues.
Credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them.
Trustworthiness is the degree to which an audience member perceives a speaker as honest.
Caring/goodwill is the degree to which an audience member perceives a speaker as caring about the audience member.
The fourth major function of an introduction is to establish a connection between the speaker and the audience, and one of the most effective means of establishing a connection with your audience is to provide them with reasons why they should listen to your speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapters on Language and Speech Delivery, we’ll spend a lot more time talking about how you can establish a good relationship with your audience. This relationship starts the moment you step to the front of the room to start speaking.
Instead of assuming the audience will make their own connections to your material, you should explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. It is not enough for you alone to be interested in your topic. You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.
The last major function of an introduction is to preview the main ideas that your speech will discuss. A preview establishes the direction your speech will take. We sometimes call this process signposting because you’re establishing signs for audience members to look for while you’re speaking. In the most basic speech format, speakers generally have three to five major points they plan on making. During the preview, a speaker outlines what these points will be, which demonstrates to the audience that the speaker is organized.
A study by Baker found that individuals who were unorganized while speaking were perceived as less credible than those individuals who were organized (Baker, 1965). Having a solid preview of the information contained within one’s speech and then following that preview will help a speaker’s credibility. It also helps your audience keep track of where you are if they momentarily daydream or get distracted.
Now that we have an understanding of the functions of an introduction, let’s explore the details of putting one together. As with all aspects of a speech, these may change based on your audience, circumstance, and topic. But this will give you a basic understanding of the important parts of an intro, what they do, and how they work together.
An attention-getter is the device a speaker uses at the beginning of a speech to capture an audience’s interest and make them interested in the speech’s topic. Typically, there are four things to consider in choosing a specific attention-getting device:
First, when selecting an attention-getting device is considering your speech topic and purpose. Ideally, your attention-getting device should have a relevant connection to your speech. Imagine if a speaker pulled condoms out of his pocket, yelled “Free sex!” and threw the condoms at the audience. This act might gain everyone’s attention, but would probably not be a great way to begin a speech about the economy. Thinking about your topic because the interest you want to create needs to be specific to your subject. More specifically, you want to consider the basic purpose of your speech. When selecting an attention getter, you want to make sure that you select one that corresponds with your basic purpose. If your goal is to entertain an audience, starting a speech with a quotation about how many people are dying in Africa each day from malnutrition may not be the best way to get your audience’s attention. Remember, one of the goals of an introduction is to prepare your audience for your speech . If your attention-getter differs drastically in tone from the rest of your speech the disjointedness may cause your audience to become confused or tune you out completely.
These will help you start brainstorming ideas for how to begin your speech. While not a complete list, these are some of the most common forms of attention-getters:
Second, when selecting an attention-getting device, you want to make sure you are being appropriate and relevant to your specific audience. Different audiences will have different backgrounds and knowledge, so you should keep your audience in mind when determining how to get their attention. For example, if you’re giving a speech on family units to a group of individuals over the age of sixty-five, starting your speech with a reference to the television show Gossip Girl may not be the best idea because the television show may not be relevant to that audience.
Finally, the last consideration involves the speech occasion. Different occasions will necessitate different tones or particular styles or manners of speaking. For example, giving a eulogy at a funeral will have a very different feel than a business presentation. This understanding doesn’t mean certain situations are always the same, but rather taking into account the details of your circumstances will help you craft an effective beginning to your speech. When selecting an attention-getter, you want to make sure that the attention-getter sets the tone for the speech and situation.
Tones are particular styles or manners of speaking determined by the speech’s occasion.
The link to the topic occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. This presentation of the relationship works to transition your audience from the attention getter to the larger issue you are discussing. Often the attention-getter and the link to the topic are very clear. But other times, there may need to be a more obvious connection between how you began your attention-getting device and the specific subject you are discussing. You may have an amazing attention-getter, but if you can’t connect it to the main topic and purpose of your speech, it will not be as effective.
Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important and why they should care about what you have to say. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important to this audience.
A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write a version of your thesis statement before you even begin conducting research for your speech in order to guide you. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material.
The final part of an introduction contains a preview of the major points to be covered by your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.
The importance of introductions often leads speakers to work on them first, attending to every detail. While it is good to have some ideas and notes about the intro, specifically the thesis statement, it is often best to wait until the majority of the speech is crafted before really digging into the crafting of the introduction. This timeline may not seem intuitive, but remember, the intro is meant to introduce your speech and set up what is to come. It is difficult to introduce something that you haven’t made yet. This is why working on your main points first can help lead to an even stronger introduction.
Willi Heidelbach – Puzzle2 – CC BY 2.0.
As public speaking professors and authors, we have seen many students give otherwise good speeches that seem to fall apart at the end. We’ve seen students end their three main points by saying things such as “OK, I’m done”; “Thank God that’s over!”; or “Thanks. Now what? Do I just sit down?” It’s understandable to feel relief at the end of a speech, but remember that as a speaker, your conclusion is the last chance you have to drive home your ideas. When a speaker opts to end the speech with an ineffective conclusion, or no conclusion at all, the speech loses the energy that’s been created, and the audience is left confused and disappointed. Instead of falling prey to emotional exhaustion, remind yourself to keep your energy up as you approach the end of your speech, and plan ahead so that your conclusion will be an effective one.
Of course, a good conclusion will not rescue a poorly prepared speech. Thinking again of the chapters in a novel, if one bypasses all the content in the middle, the ending often isn’t very meaningful or helpful. So to take advantage of the advice in this chapter, you need to keep in mind the importance of developing a speech with an effective introduction and an effective body. If you have these elements, you will have the foundation you need to be able to conclude effectively. Just as a good introduction helps bring an audience member into the world of your speech, and a good speech body holds the audience in that world, a good conclusion helps bring that audience member back to the reality outside of your speech.
In this section, we’re going to examine the functions fulfilled by the conclusion of a speech. A strong conclusion serves to signal the end of the speech and helps your listeners remember your speech.
The first thing a good conclusion can do is to signal the end of a speech. You may be thinking that showing an audience that you’re about to stop speaking is a “no brainer,” but many speakers don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, we want to make sure that audiences are left knowledgeable and satisfied with our speeches. In the next section, we’ll explain in great detail about how to ensure that you signal the end of your speech in a manner that is both effective and powerful.
The second reason for a good conclusion stems out of some research reported by the German psychologist Hermann Ebbinghaus back in 1885 in his book Memory: A Contribution to Experimental Psychology (Ebbinghaus, 1885). Ebbinghaus proposed that humans remember information in a linear fashion, which he called the serial position effect. He found an individual’s ability to remember information in a list (e.g. a grocery list, a chores list, or a to-do list) depends on the location of an item on the list. Specifically, he found that items toward the top of the list and items toward the bottom of the list tended to have the highest recall rates. The serial position effect finds that information at the beginning of a list (primacy) and information at the end of the list (recency) are easier to recall than information in the middle of the list.
So what does this have to do with conclusions? A lot! Ray Ehrensberger wanted to test Ebbinghaus’ serial position effect in public speaking. Ehrensberger created an experiment that rearranged the ordering of a speech to determine the recall of information (Ehrensberger, 1945). Ehrensberger’s study reaffirmed the importance of primacy and recency when listening to speeches. In fact, Ehrensberger found that the information delivered during the conclusion (recency) had the highest level of recall overall.
Matthew Culnane – Steps – CC BY-SA 2.0.
In the previous sections, we discussed the importance a conclusion has on a speech. In this section, we’re going to examine the three steps to building an effective conclusion.
Restating a thesis statement is the first step to a powerful conclusion. As we explained earlier, a thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “I will analyze Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have analyzed Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense. The statement has gone from the future tense (this is what I will speak about) to the past tense (this is what I have spoken about). Restating the thesis in your conclusion reminds the audience of the main purpose or goal of your speech, helping them remember it better.
After restating the speech’s thesis, the second step in a powerful conclusion is to review the main points from your speech. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication. When we preview our main points in the introduction, effectively discuss and make transitions to our main points during the body of the speech, and review the main points in the conclusion, we increase the likelihood that the audience will retain our main points after the speech is over.
In the introduction of a speech, we deliver a preview of our main body points, and in the conclusion, we deliver a review . Let’s look at a sample preview:
In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in communication. Lastly, I will examine a series of important findings related to gender and communication.
In this preview, we have three clear main points. Let’s see how we can review them at the conclusion of our speech:
Today, we have differentiated between the terms biological sex and gender, examined the history of gender research in communication, and analyzed a series of research findings on the topic.
In the past few minutes, I have explained the difference between the terms “biological sex” and “gender,” discussed the rise of gender research in the field of communication, and examined a series of groundbreaking studies in the field.
Notice that both of these conclusions review the main points initially set forth. Both variations are equally effective reviews of the main points, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s also a lot of art as well. You are always encouraged to choose the wording that you think will be most effective for your audience.
The final part of a powerful conclusion is the concluding device. A concluding device is a final thought you want your audience members to have when you stop speaking. It also provides a definitive sense of closure to your speech. One of the authors of this text often makes an analogy between a gymnastics dismount and the concluding device in a speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three steps, a speaker wants to “stick” the ending of the presentation by ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). The rest of this section is going to examine these ten concluding devices and one additional device that we have added.
The first way that Miller found that some speakers end their speeches is with a challenge. A challenge is a call to engage in some activity that requires a special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.
A second way you can conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason, no regime has ever loved great writers” (Solzhenitsyn, 1964). Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth the effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to participate in a very risky political demonstration, you might use this quotation from Martin Luther King Jr.: “If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with the message that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and take that great risk.
When a speaker ends with a summary, they are simply elongating the review of the main points. While this may not be the most exciting concluding device, it can be useful for information that was highly technical or complex or for speeches lasting longer than thirty minutes. Typically, for short speeches (like those in your class), this summary device should be avoided.
The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools and how those tools could be utilized. More often, speakers use visualization of the future to depict how society would be, or how individual listeners’ lives would be different if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade people to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.
Probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.
One specific type of appeal for action is the immediate call to action. Whereas some appeals ask for people to engage in behavior in the future, an immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available ( http://www.petitiononline.com ). Here are some more examples of immediate calls to action:
These are just a handful of different examples we’ve seen students use in our classrooms to elicit an immediate change in behavior. These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change behavior in the short term.
By definition, the word inspire means to affect or connect with someone emotionally. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an “appeal for action,” but the ultimate goal is more lofty or ambiguous. The goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech about the prevalence of domestic violence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem “I Got Flowers Today.” “I Got Flowers Today” is a poem that evokes strong emotions because it’s about an abuse victim who received flowers from her abuser every time she was victimized. The poem ends by saying, “I got flowers today… Today was a special day. It was the day of my funeral. Last night he killed me” (Kelly, 1994).
The next concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one, and one person’s opinion is not necessarily any more correct than another’s. There needs to be a really good reason for your opinion. Your advice should matter to your audience. If, for example, you are an expert in nuclear physics, you might conclude a speech on energy by giving advice about the benefits of nuclear energy.
Another way a speaker can conclude a speech powerfully is to offer a solution to the problem discussed within a speech. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution for creating more community-based art experiences for school children as a way to fill this gap. Although this can be a compelling conclusion, a speaker must ask themselves whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.
Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t asking the audience to verbally or nonverbally answer the question. The goal of this question is to force the audience into thinking about what kind of world they want for their children.
The last concluding device discussed by Miller (1946) was a reference to one’s audience. This concluding device is when a speaker attempts to answer the audience question, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by listing all the physical health benefits stress reduction offers (e.g. improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is spelling out why audience members should care. They’re telling the audience what’s in it for them!
Finally, one tactic a speaker often uses is to link the introduction of the speech to the conclusion. For example, if you began your speech with a quotation, your conclusion may refer back to that person’s words in respect to what your audience has learned throughout your speech. While not always necessary, linking back to your introduction can provide a feeling of coming full circle for your audience. The repetitive nature can also help aid in remembering your speech and topic. However, you don’t want to just repeat. Instead, you want to utilize similar aspects of your attention getter to illustrate growth or movement from the beginning of your speech to the end.
A concluding device is a final thought you want your audience members to have when you stop speaking.
A challenge is a call to engage in some activity that requires special effort.
An appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking.
An immediate call to action asks people to engage in behavior right now.
Inspire means to affect or connect with someone emotionally.
Advice is a speaker’s opinion about what should or should not be done.
As you read through the ten possible ways to conclude a speech, hopefully, you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. To help you choose appropriate conclusions for informative, persuasive, or entertaining speeches, we’ve created a table to help you quickly identify suitable concluding devices.
Your Speech Purpose and Concluding Devices
Types of Concluding Devices | General Purposes of Speeches | ||
---|---|---|---|
Challenge | x | ||
Quotation | x | x | |
Summary | x | x | |
Visualizing the Future | x | x | |
Appeal | x | ||
Inspirational | x | x | |
Advice | x | ||
Proposal of Solution | x | ||
Question | x | x | |
Reference to Audience | x |
Ebbinghaus, H. (1885). Memory: A contribution to experimental psychology [Online version]. Retrieved from http://psychclassics.yorku.ca/Ebbinghaus/index.htm .
Ehrensberger, R. (1945). An experimental study of the relative effectiveness of certain forms of emphasis in public speaking. Speech Monographs, 12 , 94–111. doi: 10.1080/03637754509390108.
Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within . Painted Post, NY: Creative Arts & Science Enterprises.
King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760.
Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183.
Solzhenitsyn, A. (1964). The first circle. New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.
Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.
You’ve heard the saying, “First impressions are lasting; you never get a second chance to create a good first impression” — right?
The same is true when talking about how to start a speech…
The truth is, when you start your speech, you must focus everything on making a positive first impression on your audience members (especially if you are doing the presentation virtually ). Capturing the audience’s attention from the very beginning is crucial to prevent them from being distracted, losing interest, or forming negative opinions.
The introduction is the formal greeting for speeches, so let’s be sure to get this right to hook the audience. Understanding the importance of speech openings can significantly impact making a strong first impression. Planning and delivering the first words with confidence and relevance is essential, as they set the tone for the entire presentation and ensure you deliver a professional start, free from hesitation or irrelevance.
Here are 15 different ways to start a speech as well as 2 extra BONUS tips at the end.
You can start by thanking the audience for coming and thanking the organization for inviting you to speak.
Refer to the person who introduced you or to one or more of the senior people in the organization in the audience.
This compliments them, makes them feel proud and happy about your presence, and connects you to the audience like an electrical plug in a socket.
A presentation tip at the start is to tell the audience members how much they will like and enjoy what you have to say.
For example, you might say:
“You’re really going to enjoy the time we spend together this evening. I’m going to share with you some of the most important ideas that have ever been discovered in this area.”
Remember that speaking is an art, so be an artist and take complete control of your performance,
You can begin by complimenting the audience members sincerely and with great respect.
Smile as if you are really glad to see them as if they are all old friends of yours that you have not seen for quite a while.
You can tell them that it is a great honor for you to be here, that they are some of the most important people in this business or industry, and that you are looking forward to sharing some key ideas with them.
You could say something like:
“It is an honor to be here with you today. You are the elite, the top 10 percent of people in this industry. Only the very best people in any field will take the time and make the sacrifice to come so far for a conference like this.”
Use a current event front-page news story to transition into your subject and to illustrate or prove your point. You can bring a copy of the newspaper and hold it up as you refer to it in your introduction.
This visual image of you holding the paper and reciting or reading a key point rivets the audience’s attention and causes more people to lean forward to hear what you have to say.
For many years, I studied military history…
Especially the lives and campaigns of the great generals and the decisive battles they won. One of my favorites was Alexander the Great. Standing in the symbolic shadow of such historical figures can provide a powerful and engaging start to any speech, especially when drawing parallels to contemporary challenges.
One day, I was asked to give a talk on leadership principles to a roomful of managers for a Fortune 500 company.
I decided that the campaign of Alexander the Great against Darius of Persia would make an excellent story that would illustrate the leadership qualities of one of the great commanders in history.
I opened my talk with these words:
“Once upon a time there was a young man named Alex who grew up in a poor country. But Alex was a little bit ambitious. From an early age, he decided that he wanted to conquer the entire known world. But there was a small problem.
Most of the known world was under the control of a huge multinational called the Persian Empire, headed by King Darius II. To fulfill his ambition, Alex was going to have to take the market share away from the market leader, who was very determined to hold on to it.
This is the same situation that exists between you and your major competitors in the market today. You are going to have to use all your leadership skills to win the great marketing battles of the future.”
You can start by quoting a well-known person or publication that recently made an interesting or important statement.
One of the subjects I touch upon regularly is the importance of continual personal development.
I will say something like:
“In the twenty-first century, knowledge and know-how are the keys to success. As basketball coach Pat Riley said, ‘If you are not getting better, you are getting worse.’”
Start by telling a story about a recent conversation with someone in attendance.
For instance, I might say:
“A few minutes ago, I was talking with Tom Robinson in the lobby. He told me that this is one of the very best times to be working in this industry, and I agree.”
You can start your talk by making a shocking statement of some kind.
For example, you might say something like:
“Here’s a startling fact: According to a recent study, there will be more change, more competition, and more opportunities in this industry in the next year than ever before. And 72 percent of the people in this room will be doing something different within two years if they do not rapidly adapt to these changes.”
Click here If you want to learn more techniques to wow your audience.
You can start by quoting a relevant, recent research report.
One example is:
“According to a story in a recent issue of Businessweek, there were almost 11 million millionaires in America in 2018, most of them self-made.”
The French philosopher Gustav Le Bon once wrote, “The only religion of mankind is, and always has been hope.”
When you speak effectively, you give people hope of some kind.
Remember, the ultimate purpose of public speaking, is to inspire people to do things that they would not have done in the absence of your comments.
Everything you say should relate to the actions you want people to take and the reasons that they should take those actions.
Bill Gove used to walk onto the stage after his introduction if he had just finished talking to someone on the side and was breaking off to give his talk to the group.
The audience got the feeling that his entire talk was one continuous conversation, devoid of meaningless filler words .
Bill would often go to the edge of the stage and then drop his voice in a conspiratorial way, open his arms, and beckon the audience members to come a little closer.
He would say, “Come here, let me tell you something,” and then he would wave them forward as though he was about to tell a secret to the entire room.
The amazing thing was that everyone in the room would lean forward to hear this “secret” that he was about to share. People would all suddenly realize what they were doing and break out in laughter. It was a wonderful device to get the audience into the palm of his hands.
You can open by making a positive statement and then pose a rhetorical question to engage your audience and set the stage for your presentation.
Try something like this:
“This is a great time to be alive and in business in America. But let me ask you, what does it truly mean to be self-employed in today’s economy?”
Raise your hand to indicate what you want people to do. I have used this line, and after a moment of thought, I then say to someone who looks intrigued in the front, “How many people here feel truly self-employed?”
Invariably, someone will say, “We all do!”
I then compliment and affirm the answer: “You’re right! We are all self-employed, from the time we take our first jobs to the day that we retire; we all work for ourselves, no matter who signs our paychecks.”
Similarly, a 17-year-old science fair winner effectively engaged their audience with a question at the beginning of their TED Talk, showcasing the power of this technique.
You can start with a problem that must be solved. If it is a problem that almost everyone has in common, you will immediately have the audience’s complete and undivided attention.
For example, you could say:
“Fully 63 percent of baby boomers are moving toward retirement without enough money put aside to provide for themselves for as long as they are going to live. We must address this problem and take action immediately to ensure that each person who retires will be able to live comfortably for the rest of his or her natural life.”
Introducing a new idea at this point can be a powerful way to engage your audience further, by promising a solution that is both innovative and beneficial.
You can start by making a strong and powerful statement and then ask a question. You then follow with an answer and ask another question. This gets people immediately involved and listening to your every word.
Here’s an example:
“Twenty percent of the people in our society make 80 percent of the money. Are you a member of the top 20 percent? If not, would you like to join the top 20 percent or even the top 10 percent? Well, in the next few minutes, I am going to give you some ideas to help you become some of the highest-paid people in our society. Would that be a good goal for our time together today?”
You can start your talk with a personal story. Some of the most powerful words to capture the complete attention of the audience and make a personal connection are, “Once upon a time…”
From infancy and early childhood, people love stories of any kind. When you start off a presentation with a personal anecdote using the words, “Once upon a time…” you tell the audience that a relatable story is coming. People immediately settle down, become quiet, and lean forward, eager to hear how your experience might mirror their own or offer them new insights.
When I conduct full-day seminars and I want to bring people back to their seats after a break, I will say loudly, “Once upon a time there was a man, right here in this city…”
As soon as I say these words, people hurry back to their seats and begin to listen attentively, connecting with the story on a personal level.
Incorporating a personal story is very effective.
In fact, it’s probably one of the best public speaking tips I’ve learned to this day.
Very often, I will start a serious speech or presentation to a business, sales, or entrepreneurial group by saying:
“I started off without graduating from high school. My family had no money. Everything I accomplished in life I had to do on my own with very little help from anyone else.”
It is amazing how many people come up to me after a talk that began with those words and tells me that was their experience as well.
They tell me that they could immediately identify with me because they too had started with poor grades and limited funds, as most people do. As a result, they were open to the rest of my talk, even a full-day seminar, and felt that everything I said was more valid and authentic than if I had been a person who started off with a successful background.
Building a bridge like this is very helpful in bringing the audience onto your side.
You can ask people to turn to the person next to them to discuss a particular point.
For instance, you could say:
“Tell the person next to you what you would like to learn from this seminar.”
Whatever you ask your audience members to do, within reason, they will do it for you. Your commands and your thought leadership will easily influence them, as long as you ask them with confidence.
By following any one of these tips for starting your speech, you are sure to grab your audience’s attention every time. How do you start a speech? Let me know in the comments.
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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .
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By: Susan Dugdale
- an easily followed format for writing a great speech
Did you know writing a speech doesn't have be an anxious, nail biting experience?
Unsure? Don't be.
You may have lived with the idea you were never good with words for a long time. Or perhaps giving speeches at school brought you out in cold sweats.
However learning how to write a speech is relatively straight forward when you learn to write out loud.
And that's the journey I am offering to take you on: step by step.
Take all the time you need. This speech format has 7 steps, each building on the next.
Walk, rather than run, your way through all of them. Don't be tempted to rush. Familiarize yourself with the ideas. Try them out.
I know there are well-advertised short cuts and promises of 'write a speech in 5 minutes'. However in reality they only truly work for somebody who already has the basic foundations of speech writing in place.
These steps are the backbone of sound speech preparation. Learn and follow them well at the outset and yes, given more experience and practice you could probably flick something together quickly. Like any skill, the more it's used, the easier it gets.
In the meantime...
Are you in a hurry? Without time to read a whole page? Grab ... The Quick How to Write a Speech Checklist And come back to get the details later.
The best way to make sure you deliver a perfect speech is to start by carefully completing a speech outline covering the essentials: WHO, WHY, WHAT and HOW.
Beginning to write without thinking your speech through is a bit like heading off on a journey not knowing why you're traveling or where you're going to end up. You can find yourself lost in a deep, dark, murky muddle of ideas very quickly!
Pulling together a speech overview or outline is a much safer option. It's the map you'll follow to get where you want to go.
Click the link to find out a whole lot more about preparing a speech outline . ☺ You'll also find a free printable blank speech outline template. I recommend using it!
Before you begin to write, using your completed outline as a guide, let's briefly look at what you're aiming to prepare.
If you think of a speech as a sandwich you'll get the idea.
The opening and ending are the slices of bread holding the filling (the major points or the body of your speech) together.
You can build yourself a simple sandwich with one filling (one big idea) or you could go gourmet and add up to three or, even five. The choice is yours.
But whatever you choose to serve, as a good cook, you need to consider who is going to eat it! And that's your audience.
So let's find out who they are before we do anything else.
Understanding your audience.
Did you know a good speech is never written from the speaker's point of view? ( If you need to know more about why check out this page on building rapport .)
Begin with the most important idea/point on your outline.
Consider HOW you can explain (show, tell) that to your audience in the most effective way for them to easily understand it.
To help you write from an audience point of view, it's a good idea to identify either a real person or the type of person who is most likely to be listening to you.
Make sure you select someone who represents the "majority" of the people who will be in your audience. That is they are neither struggling to comprehend you at the bottom of your scale or light-years ahead at the top.
Now imagine they are sitting next to you eagerly waiting to hear what you're going to say. Give them a name, for example, Joe, to help make them real.
Writing oral language.
Write down what you want to say about your first main point as if you were talking directly to Joe.
If it helps, say it all out loud before you write it down and/or record it.
(Click to download The Characteristics of Spoken Language as a pdf.)
You do not have to write absolutely everything you're going to say down * but you do need to write down, or outline, the sequence of ideas to ensure they are logical and easily followed.
Remember too, to explain or illustrate your point with examples from your research.
( * Tip: If this is your first speech the safety net of having everything written down could be just what you need. It's easier to recover from a patch of jitters when you have a word by word manuscript than if you have either none, or a bare outline. Your call!)
The focus of this step is re-working what you've done in Step 2 and 3.
You identified who you were talking to (Step 2) and in Step 3, wrote up your first main point. Is it right? Have you made yourself clear? Check it.
How well you complete this step depends on how well you understand the needs of the people who are going to listen to your speech.
Please do not assume because you know what you're talking about the person (Joe) you've chosen to represent your audience will too. Joe is not a mind-reader!
Check for jargon too. These are industry, activity or group exclusive words.
For instance take the phrase: authentic learning . This comes from teaching and refers to connecting lessons to the daily life of students. Authentic learning is learning that is relevant and meaningful for students. If you're not a teacher you may not understand the phrase.
The use of any vocabulary requiring insider knowledge needs to be thought through from the audience perspective. Jargon can close people out.
We use whole sentences and part ones, and we mix them up with asides or appeals e.g. "Did you get that? Of course you did. Right...Let's move it along. I was saying ..."
Click for more about the differences between spoken and written language .
Repeat this process for the remainder of your main ideas.
Because you've done the first one carefully, the rest should follow fairly easily.
Providing links or transitions between main ideas.
Between each of your main ideas you need to provide a bridge or pathway for your audience. The clearer the pathway or bridge, the easier it is for them to make the transition from one idea to the next.
If your speech contains more than three main ideas and each is building on the last, then consider using a "catch-up" or summary as part of your transitions.
Is your speech being evaluated? Find out exactly what aspects you're being assessed on using this standard speech evaluation form
A link can be as simple as:
"We've explored one scenario for the ending of Block Buster 111, but let's consider another. This time..."
What follows this transition is the introduction of Main Idea Two.
Here's a summarizing link/transition example:
"We've ended Blockbuster 111 four ways so far. In the first, everybody died. In the second, everybody died BUT their ghosts remained to haunt the area. In the third, one villain died. His partner reformed and after a fight-out with the hero, they both strode off into the sunset, friends forever. In the fourth, the hero dies in a major battle but is reborn sometime in the future.
And now what about one more? What if nobody died? The fifth possibility..."
Go back through your main ideas checking the links. Remember Joe as you go. Try each transition or link out loud and really listen to yourself. Is it obvious? Easily followed?
Keep them if they are clear and concise.
For more about transitions (with examples) see Andrew Dlugan's excellent article, Speech Transitions: Magical words and Phrases .
The ideal ending is highly memorable . You want it to live on in the minds of your listeners long after your speech is finished. Often it combines a call to action with a summary of major points.
Example 1: The desired outcome of a speech persuading people to vote for you in an upcoming election is that they get out there on voting day and do so. You can help that outcome along by calling them to register their support by signing a prepared pledge statement as they leave.
"We're agreed we want change. You can help us give it to you by signing this pledge statement as you leave. Be part of the change you want to see!
Example 2: The desired outcome is increased sales figures. The call to action is made urgent with the introduction of time specific incentives.
"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours. Can you do it? Will you do it? The kids will love it. Your wife will love it. Do it now!"
A clue for working out what the most appropriate call to action might be, is to go back to your original purpose for giving the speech.
Ask yourself what you want people to do as a result of having listened to your speech.
Visit this page for more about how to end a speech effectively . You'll find two additional types of speech endings with examples.
Write your ending and test it out loud. Try it out on a friend, or two. Is it good? Does it work?
Once you've got the filling (main ideas) the linking and the ending in place, it's time to focus on the introduction.
The introduction comes last as it's the most important part of your speech. This is the bit that either has people sitting up alert or slumped and waiting for you to end. It's the tone setter!
Ideally you want an opening that makes listening to you the only thing the 'Joes' in the audience want to do.
You want them to forget they're hungry or that their chair is hard or that their bills need paying.
The way to do that is to capture their interest straight away. You do this with a "hook".
Hooks come in as many forms as there are speeches and audiences. Your task is work out what specific hook is needed to catch your audience.
Go back to the purpose. Why are you giving this speech?
Once you have your answer, consider your call to action. What do you want the audience to do, and, or take away, as a result of listening to you?
Next think about the imaginary or real person you wrote for when you were focusing on your main ideas.
Here's an example from a fictional political speech. The speaker is lobbying for votes. His audience are predominately workers whose future's are not secure.
"How's your imagination this morning? Good? (Pause for response from audience) Great, I'm glad. Because we're going to put it to work starting right now.
I want you to see your future. What does it look like? Are you happy? Is everything as you want it to be? No? Let's change that. We could do it. And we could do it today.
At the end of this speech you're going to be given the opportunity to change your world, for a better one ...
No, I'm not a magician. Or a simpleton with big ideas and precious little commonsense. I'm an ordinary man, just like you. And I have a plan to share!"
And then our speaker is off into his main points supported by examples. The end, which he has already foreshadowed in his opening, is the call to vote for him.
Experiment with several openings until you've found the one that serves your audience, your subject matter and your purpose best.
For many more examples of speech openings go to: how to write a speech introduction . You'll find 12 of the very best ways to start a speech.
That completes the initial seven steps towards writing your speech. If you've followed them all the way through, congratulations, you now have the text of your speech!
Although you might have the words, you're still a couple of steps away from being ready to deliver them. Both of them are essential if you want the very best outcome possible. They are below. Please take them.
This step pulls everything together.
Go through your speech really carefully.
On the first read through check you've got your main points in their correct order with supporting material, plus an effective introduction and ending.
On the second read through check the linking passages or transitions making sure they are clear and easily followed.
On the third reading check your sentence structure, language use and tone.
Now go though once more.
This time read it aloud slowly and time yourself.
If it's too long for the time allowance you've been given make the necessary cuts.
Start by looking at your examples rather than the main ideas themselves. If you've used several examples to illustrate one principal idea, cut the least important out.
Also look to see if you've repeated yourself unnecessarily or, gone off track. If it's not relevant, cut it.
Repeat the process, condensing until your speech fits the required length, preferably coming in just under your time limit.
You can also find out how approximately long it will take you to say the words you have by using this very handy words to minutes converter . It's an excellent tool, one I frequently use. While it can't give you a precise time, it does provide a reasonable estimate.
And NOW you are finished with writing the speech, and are ready for REHEARSAL .
Please don't be tempted to skip this step. It is not an extra thrown in for good measure. It's essential.
The "not-so-secret" secret of successful speeches combines good writing with practice, practice and then, practicing some more.
Go to how to practice public speaking and you'll find rehearsal techniques and suggestions to boost your speech delivery from ordinary to extraordinary.
Before you begin writing you need:.
Split your time allowance so that you spend approximately 70% on the body and 15% each on the introduction and ending.
TEST before presenting. Read aloud several times to check the flow of material, the suitability of language and the timing.
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The speech introduction is the first part of a speech and the first opportunity to grab the audience’s attention. The speaker should state the topic, make it relatable to the audience, establish credibility and preview the main points. You should write or finalize your introduction at the end so that it reflects what you actually said.
Listen up, audience!
No matter whether you are giving an informative speech to enlighten an audience about a certain topic or a persuasive speech aims to convince the crowd to adopt a particular viewpoint. But whichever type of speech you’re writing or delivering, one thing is true: You must create an attention-grabbing speech introduction.
Table of Contents
Whether in speech writing or public speaking, the role of a good intro cannot be understated. It is your best chance to captivate your audience’s attention and entice them to be with you until the rest of your speech.
It’s also your opportunity to introduce the topic and thesis statement and set up the points you’ll discuss later. So, keep in mind that you emphasize the relevance of your subject matter to the audience and contextualize it properly.
These are some of the best ways to make a compelling introduction speech.
When you look at intro samples and templates on the web, you’ll find that effective speech introductions contain key elements. And one of the most important is your attention-grabber, which will compel your audience to listen to your speech and narrative.
You must also introduce your speech topic and indicate why it matters to your audience. You should also share something about yourself, especially your credibility, to discuss a particular subject matter.
Once you’ve laid out these foundations, state your central idea or thesis statement. Tell the audience members the point of view you want them to adopt, and give them a preview of the main points you’re discussing if you’re giving a persuasive speech. If you’re writing or delivering an informative one, you can provide them with a brief speech outline or the key points you’ll touch upon throughout the body of the speech.
One of the most common public speaking tips you’ll encounter is to have a good introduction. To help you capture the audience’s attention, here are some ideas you can use in your speech.
Whether you’re a first-time speaker or a veteran, how you approach introducing yourself in a speech is important in establishing your credibility. To avoid getting called boring, you might want to shy away from the usual “Hi, everyone. I’m (your name). I (your credentials), and today I will be talking about (points of the speech).”
Usually, someone else may have given your name and background. This gives you the liberty to begin your speech more interestingly.
You can start by stating any of the introduction lines listed above, then transition to why listening to you will matter to them. For example, if you’re talking about mental health and depression, you can follow up a surprising statistic with something like, “I know because I was a part of that statistic. Now, I’ve studied to become a therapist myself.”
To further create an air of authority, you must be mindful of your body language (taking a deep breath before speaking can help you shake off your nervousness and tension). Additionally, you must make eye contact and speak words clearly.
Now, if you’re tasked to introduce the one who will deliver the speech, it’s your responsibility to set the right atmosphere and build excitement.
One of the first things to do is know how to pronounce the speaker’s name and ensure that what you’ll say about the speaker’s credibility is factual. Since you’re only introducing the speaker, keep things simple and concise. If you want to enrich your introduction, you can ask the speaker what they want to be highlighted (Do they have a new book? Which prestigious groups are they affiliated with?).
Like what the speaker would do, you must also make eye contact to engage the audience. Practice and have a run-through before you take the stage to guarantee a smooth delivery.
Speakers and speech writers know how challenging it is to grab an audience’s attention. Here’s a good example of an introductory speech that uses statistics. This is from English restaurateur Jamie Oliver who delivered a TED Talk about food:
“Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat.
My name’s Jamie Oliver. I’m 34 years old. I’m from Essex in England, and for the last seven years, I’ve worked fairly tirelessly to save lives in my own way. I’m not a doctor; I’m a chef, I don’t have expensive equipment or medicine. I use information, education.”
Looking for inspiration for a good introduction where your topic is bullying? Check out this sample intro from actress and UNICEF Goodwill Ambassador Millie Bobby Brown during World Children’s Day in 2019:
“In world capitals — in buildings like this — adults talk about children’s rights. But today, young people don’t want to be talked about. They want to do the talking.
Millions of people responded to UNICEF surveys and petitions about what the Convention on the Rights of the Child meant to them. In the words of one young person: ‘Be an active voice. Don’t let things go unnoticed. So today, I want to talk about an issue that is very personal to me. Something that so often goes unnoticed — but causes real suffering. Bullying.”
Below are some more speech introduction examples you can take inspiration from.
“How great leaders inspire action” by Simon Sinek : “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?”
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Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking .
But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.
Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:
Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.
A great speech includes several key qualities, but three fundamental elements make a speech truly effective:
Remembering the audience, cohesive structure.
While other important factors make a speech a home run, these three elements are essential for writing an effective speech.
The main elements of a speech typically include:
While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.
You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it.
Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.
Here’s a general speech structure to guide your writing process:
Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade.
Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening.
Here’s what to include for each of these points:
The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.
Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain.
Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes.
To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.
Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.
If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic.
The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.
But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.
Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking :
Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests.
Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.
Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.
Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.
It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.
Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.
Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.
Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.
Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.
By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.
There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:
Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.
Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.
Here are five more tips for writing and practicing your speech:
If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.
Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes.
Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.
Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable.
As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .
When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.
Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:
Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.
Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.
The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.
Enhance your public speaking with personalized coaching tailored to your needs
Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.
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The introduction and conclusion of a speech are essential. The audience will remember the main ideas even if the middle of the speech is a mess or nerves overtake the speaker. So if nothing else, get these parts down!
The introduction gives the audience a reason to listen to the remainder of the speech. A good introduction needs to get the audience’s attention, state the topic, make the topic relatable, establish credibility, and preview the main points. Introductions should be the last part of the speech written, as they set expectations and need to match the content.
The first few sentences of a speech are designed to catch and maintain the audience’s attention. Attention getters give the audience a reason to listen to the rest of the speech. Your attention getter helps the audience understand and reflect on your topic.
Once the audience is invested in the speech, logical orientation tells the audience how the speaker will approach and develop the topic.
Like the logical orientation of a speech, the psychological orientation is also going to provide the audience with a map for how and why the topic is being presented.
Both the logical and psychological orientations give the audience a road map for the speech ahead as well as cues for what to listen to. This will help the audience transition from the introduction to the main points of the speech.
Beebe, S. A., & Beebe, S. J. (2012). A concise public speaking handbook . Boston: Allyn & Bacon.
Lucas, S. (2012). The art of public speaking . New York, NY: McGraw-Hill.
Sprague, J. & Stuart, D. (2013). The speaker's compact handbook, 4th ed . Portland: Ringgold, Inc.
Vrooman, S. S. (2013). The zombie guide to public speaking: Why most presentations fail, and what you can do to avoid joining the horde . Place of publication not identified: CreateSpace.
Maybe you know this: you may or must give a speech, but how do you start? Whether you’re giving a speech as an employer or to your colleagues, or you’re an external keynote speaker, the principles are always the same. Likewise, your preparation is not much different: whether it’s a keynote at a kick-off event , the festive speech at the company Christmas party , a motivational speech at a team event or even a laudatory speech at an awards ceremony – the search for the right begining should not be left to chance.
How do you get your audience’s attention so that they want to listen and can follow you easily? How do you sound interesting? In this article you will get the necessary tips for your ideal start for your next speech to inspire your audience. I have collected these speech introductions and examples in my work in the field of public speaking as a presenter and keynote speaker in front of over 5 million people.
Why is the beginning, i.e. the first few minutes of a presentation, so important? This is where the first impression is being made. Your audience intuitively decides within a few seconds whether they like the speaker and want to follow. After that, you still have up to three minutes to pick up your audience with the content of your speech.
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There’s a saying that goes, “ There’s no second chance for a first impression. ” It takes between 100 milliseconds and 7 seconds for your audience to get the same impression of you. If you as a speaker fail to make that first impression, no matter how impressive your speech, it will be very difficult to pick up your audience.
US comedian Jerry Seinfeld , one of the most famous American comedians of the 90s, said that his fame only gives him a starting bonus for the first three minutes – at the latest then he has to deliver. If you don’t enjoy the celebrity bonus in your speeches, that means you have to deliver right from the get go to win over your audience.
Before you can wow people as a speaker and give any thought to content, you need to set the stage. If you want to give a good speech and move your audience from A to B, two things are essential: you need to know where you want to go and where your audience is coming from .
If you don’t know in which direction you want to move your audience, then no amount of tips will get you there. So before you tinker with the ideal introduction, you need to be clear about what your outcome is .
What feeling do you want the audience to have when you leave the stage? What impression do you want to convey as a speaker? Even more public speaking tips you can find here.
If you want to catch a fish, you have to use a bait that tastes good to the fish, not to the fisherman . The same applies to presentations: who decides what is a top speech? That is, of course, in the eye of your audience. Therefore, it is all the more important to know who the people are, listening to your speech.
An American proverb says that your audience doesn’t care how much you know until they know how much you care. Your audience won’t pay attention to you until they see that your speech is relevant to them. As a speaker, do you bring examples and tips and answer questions in your main points that matter to the audience? Do your main ideas strike a cord?
Tip: Try to find out as much as possible to know in advance what moves your audience and why people are here today. If you have the opportunity, use the time for successful networking and listen to their needs.
Only after you know your outcome and your audience you can focus on how to start your presentation, because now you know as a speaker in which direction your ship should sail. If you want to give a speech, you need to get your audience interested in you and your main points. For this to happen, you need the attention of your audience.
Speaker Tip: First create attention , then develop interest in your message and your main points to make it worth listening for your audience.
Now let’s look at tips and examples of how you as a speaker can inspire your audience. These tips should give you a guideline from where you can successfully transition from your chosen introduction to the main part and final part of your speech.
An elegant way to begin a speech is with a question . The goal is to engage your listener directly in your opening and generate interest. In order for the question to be effective, it must be tailored to your target audience. The question may be provocative, surprising or even make you smile, but it must be relevant.
For example, if you’re speaking to a group of retirees, a question like “Which one of you went to a disco last weekend?” would be just as out of place as asking a group of Wall street brokers “Which one of you has been involved in stocks?”. Your audience needs to feel like you know who you’re dealing with.
“Who remembers what they did last Saturday night?” was an opening I chose many years ago when giving a speech. Of course, after that, there was a story about my Saturday night that fit right in with the theme of my speech. People were immediately involved and everyone was thinking. Because just about everybody did something last Saturday and so it was relevant… even if many didn’t even remember it.
With questions that fit the topics, you are sure to get the attention of the participants. However, always pay attention to what you trigger in your audience with a question and, if requested, also provide the appropriate answer.
Another speaking tip: When you ask a question, give your audience time to respond . Whether out loud, with a show of hands, or silently, people need time for what you say to have an impact. Of course, questions can also be used during your speech.
Using the words of another person in your speech is a proven way. The art of building a good speech is to pick up your audience where they are. A pointed quote that gets to the heart of your ideas or the occasion is the basic premise for choosing someone else’s statement as your lead-in. If people are familiar with the name of the person you are quoting, it gives you added credibility as a speaker.
Very similar to a quote is using a proverb to start your speech. Again, there is often a deeper wisdom behind it. Link this to the idea of your speech and you have a great introduction.
Again, I’ll give you an example from my own experience when I was asked to give a presentation on the topic of corporate mission statements many years ago. I decided to start with a quote, but the number of quotes on this topic are manageable. However, the corporate mission statement compares very well with the soul for people, and so on this occasion I found a quote on the subject of the soul and then drew the analogy with the corporate mission statement. “Outside the box” solutions are also the speaker’s friend.
A particularly powerful way to start is to share a story or personal real life experience with your audience at the beginning of your presentation. With a personal story, you create compelling moments and build an emotional connection with your audience. However, this is also where the biggest danger lies: your story must absolutely correspond to the facts and at the same time should have a connection to the topic of the event. The audience has a good nose for it, if you serve them a “suitably made” story.
Of course, storytelling is not limited to stories you have experienced yourself. You can also draw on a current or even historical event. Important, as mentioned above, is the connection to the goal of your presentation. Also, make sure that you start right in the relevant event and do not begin with Adam and Eve. Especially extroverted people like to get into narration and then it can happen that you lose the drive to your actual presentation and your audience is no longer on the point.
One of my stage coaching clients, for example, took his audience into a situation right at the beginning of his speech when he was at the start of his first triathlon. He immediately built up a tension, because he put his audience directly into it instead of talking about preparation and planning for the triathlon. Because he also found the right tone, the speech went down great. Bonus tip for your speech: Stories absolutely need to be rehearsed and tailored to your audience and the occasion. This does not mean, as already mentioned, that you add things, but that you leave out unnecessary things. Don’t just tell from memory, but really practice.
Starting with an open loop is something like the supreme discipline. Here, you start with a story, but don’t finish telling it until the end of your speech . This type of introduction is certainly a bit unusual and, in my opinion, more suitable for experienced speakers, especially to keep the tension high.
You start with the open loop in the same way as with storytelling and take your audience along until the point where the tension is at its highest. Instead of the resolution, you lead into the topic of your speech and then come to the main part, where the content is presented with further examples. Only at the end do you pick up the ball of your introductory story again and close the open loop.
As an example, I start one of my keynote speeches with such an open loop: I take the audience on my experience at the New York City Marathon. Since my preparation for it was far from ideal due to injuries, I wasn’t sure until the start how far I would run that day. My speech started with the thoughts going through my head at the start, with my uncertainty but also anticipation. The start of the marathon was then the Open Loop, which I only resolved at the end of the speech.
A parable is a very short to short story which might not even have a plot of its own. While a parable can be told with action, as if something has actually taken place, it can also be about something hypothetical: “Imagine…” or “Suppose…”. In both cases, the point is that we want to make a connection to the content.
The purpose of parables is to pick up the audience as they enter your presentation and provide an emotional experience that immediately introduces them to the topic through your words.
The FFS introduction is particularly useful if you have facts, figures or statistics that are not familiar to your audience and are also unusual. In addition, it must of course fit your topic and possibly support your thesis. A personalized statistic works best to meet your audience’s needs.
When we were designing the outline for one of my Executive Legacy Coaching clients’ investor pitch, we made a conscious decision to start with a number that would probably come as a surprise to many listeners. To back up the pain point that his product solves, he asked the panel how much they thought that an unhappy employee costs a company per year. Starting with that number was so effective because the audience’s estimates were all substantially lower than the true number, creating an a-ha effect.
Another way to start your speech is with a look back . This variant is particularly suitable if you are to give a speech on the occasion of an anniversary or birthday. In your preparation, you should pay special attention to who is sitting in your audience: what connection do they have to the person or the company or the occasion and, above all, have they experienced the period themselves.
Some time ago, I had the privilege of being on stage at a company’s 20th anniversary. In order to give the audience as emotional an experience as possible, I first had to find out who was in the audience. Have people lived through these last 20 years, and are they likely to remember the moment from 20 years ago? Since my audience was mostly over 35 years old I assumed that was the case. Thus I dove into the world of 20 years ago: how did the world look and what moved people at the time? Immediately the people were in the emotions of the memories and from that I could then draw a bow to the company anniversary: “much has changed, but one thing has remained the same…”.
Jokes are for comedians.
There are talented joke tellers and there are those who always flub the punch line. If you feel uncomfortable in the role of the joker, don’t do it. However, that doesn’t mean you can’t spice up the introduction with a little humor. Humor arouses positive emotions and loosens the atmosphere. A humorous introduction, which also works without a joke, signals to the participants that the event will not be dry as dust and that it is worth staying for.
Bonus tip: Humor is different in different regions and works best when you approach your audience with respect and humility.
A provocative introduction is like riding on a razor blade: very dangerous. You have to have an incredible ace up your sleeve to win your audience back. As a rule, I would strongly advise you not to use provocative introductions. If your audience perceives you as an unsympathetic person, no matter how ingenious the content of your speech, it will not bring the desired success.
Some insecure speaker starts his speech with an apology for his insecurity or God knows what else. Please don’t do that. For one thing, the audience usually doesn’t notice it anyway, and for another, it immediately takes something away from your first impression. You might get sympathy for it, but in the rarest cases you will get the attention for your speech.
One of the most important tips I once received was that your audience wants you to win . That’s right, you read that correctly. Your audience wants you to be good. No one sits in the audience hoping for a boring speaker to come on now. Your audience wants you to do your job well. If you feel anxiety on the way to the stage, keep reading.
The key to a perfect introduction lies not only in the preparation for your speech, but also in the emotional preparation in the moments before public speaking. Especially if you are nervous or even feel speech anxiety , it is even more important that you, to present convincingly, are in an ideal state.
Take a deep breath just before your performance, send positive emotions to your audience and off you go. Many speakers also like to take index cards with their notes to be prepared in case of an emergency. The phrase for the introduction as well as for the conclusion I would always write in full. For the main points, keywords are enough here.
When you finally arrive on stage, at first be aware of your audience . Before you begin, start with eye contact and confident body language to radiate stage presence . Only then, when you feel the attention of your audience, you start to talk. This confidence will automatically boost your credibility.
Bonus tip: if you’re unsure about your voice, a little voice training will help.
Of course, the principles for your ideal start also apply at virtual events. So if you hold a webinar or a virtual presentation or are on stage at a hybrid event , nothing will change in the structure of your preparation. The main point in the virtual space is that you have to speak in front of the camera and this should be practiced. The specific elements of structuring your presentation stay the same.
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In this article you have learned how to start your speech in an ideal way. Do you already have an idea which structure you like best? Remember that you always start with your outcome and your audience before you create a thread for your presentation.
The tone makes the music. Former American writer Maya Angelou summed it up this way: “Your audience won’t remember exactly what you said, but they’ll always remember how it made them feel.” Whatever the occasion, take your audience on an emotional journey.
If you feel that you still need help for your next speech or keynote , feel free to contact me or just write me an e-mail ! Together many things are easier.
Which introduction appeals to you the most? Which start to a speech have you learned about here and would like to try out for your next performance? Please leave a comment below and share this article with someone who you think will profit from it. All the best for your next speeches.
There is no second chance for a first impression . The first impression is created in the first few seconds of perception and is crucial to whether your audience perceives you as likeable or unlikeable. If you mess up the first impression, the next few minutes will be a steep uphill climb to get the audience back on your side.
First, take three deep breaths and consciously put a smile on your face. Stand up straight, shoulders back, head up and visualize your audience and your goal. The important thing here is to move as quickly as possible from an internal focus (thinking about you) to an external focus (thinking about your audience). Imagine how your audience will benefit from your speech. For even more tips, I recommend you read my blog post Persuasive presentations: 3 Steps to Your Ideal State in Front of an Audience.
Ideally, you were introduced by a presenter who has also given some interesting background information about you to the audience. However, it always makes sense to leave nothing to chance here and, on the one hand, to discuss your introduction with the presenter upfront and, on the other hand, to include the most important points in your speech. I would always start with an introduction into the topic to get the audience interested and then introduce myself. The best way to find the right introduction is to read this article.
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How To Start a Speech (With Examples) : A speech is a discussion presented to an audience, whether informal or official. Giving a speech allows you to speak to a group of people and share your ideas and, more often than not, your opinions. Speeches may be found in a variety of settings and for a variety of reasons. Public speaking is a wonderful art form, and it may be even better when the speaker has a goal in mind.
The speech writing process becomes simpler and smoother when you have a defined target and purpose in mind. While anybody can deliver a speech, having the appropriate goal and a broad awareness of the surroundings and your audience may help make it more successful. Some speeches are intended to educate, while others are intended to entertain.
Recommended: Best ways to start a debate (Introducing yourself)
Table of Contents
It’s time to compose the speech with an introduction, body, and conclusion once you’ve studied your audience, chosen a topic, gathered supporting resources and developed an outline. The broadcaster’s maxim is followed in these important parts:
(1) Let them know what you’re about to say.
(2) Inform them.
(3) Inform them of what you’ve said.
a. The Introduction: Tell them what you’re about to say: A strong opening grabs the audience’s attention, previews the topic and important ideas, and establishes your authority as a speaker. Employing a quotation, telling a tale, raising questions, presenting comedy, using surprising facts or figures, offering an illustration or anecdote, and mentioning historical or contemporary events are all effective methods to draw attention.
The introduction directs the audience’s attention to the most important elements. The impact of your speech, which is generally saved for the end, should be added at the beginning of the speech, according to science communicators. The opening establishes your trustworthiness with the audience: They’re curious as to why they should believe what you’re saying. As a result, establishing oneself is essential. The opening establishes your trustworthiness with the audience: They’re curious as to why they should believe what you’re saying. As a result, establishing oneself is essential.
Also see: How to speak in public without fear or anxiety
b. The Body : You will include reliable sources, such as scientific papers, in the body of the speech and refer to them throughout the speech. The key concepts of the speech should flow organically from the speech’s goal and thesis statement in this section.
It’s ideal to limit your content to two to five key points, with a maximum of seven.
Focusing on three major issues is recommended by scientists’ communicators for scientific talks. If you have too many, your viewers will forget your main points. Focusing on three main ideas and providing solid supporting reasons for each of them can help your speech be remembered. Supporting points to aid in the development of your thesis and the justification of your main statements.
c. Conclusion : The conclusion sums up what the audience was expected to learn or be convinced to do throughout the presentation. Key phrases such as “ finally ,” “ let me end by stating ,” and “ in conclusion” might be used to indicate that the conclusion is near. Because the conclusion is your last chance to inspire your audience, it should conclude with a powerful remark.
A good finish for a persuasive speech is a call to action, in which you tell the audience what they should do with what they’ve learned. Many times, a mirrored conclusion can be used, which refers back to, or “ mirrors ,” the information you present in the introduction.
Recommended: Interesting ways to end you debate presentation
1. Quote : Using a famous or relatable quote to begin a speech is one way to capture the audience’s attention. If you’re giving a speech about politics, for example, you could use a powerful quote that communicates a central political theme to connect with the subject of your speech. Starting your speech with a quote can also help to engage the audience and get them thinking about what you’re saying.
People love quotes because they are motivating and inspiring, as well as easy to remember. The well-considered words of history’s greatest orators can sometimes be the difference between a successful speech and one that fails. For example, “ If your actions inspire others to dream bigger, learn more, do more, and grow bigger, you’re a leader.”
Also see: Best education system in the world
2. Question of Rhetoric: A rhetorical question is an effective spoken communication tactic. These questions will help you engage and engage your audience in your presentation. They aid in the regulation of your words and the thinking of the audience.
A competent public speaker knows how to get his audience to take action on his message.
For example, “If you prick us, do we not bleed?” is a famous rhetorical question posed by William Shakespeare. Do we not laugh if you tickle us? Do we not perish if you poison us? And if you wrong us, aren’t we entitled to retaliation?
3. Introduce in a straightforward manner: Another popular and efficient technique is to begin your speech with a brief introduction that leads into a forceful remark. For example, a speech about the rising earthquakes in a small town caused by fracking may benefit from a short start.
They may start their speech by telling how they grew up in a tiny community before moving on to a powerful message on the effects of fracking. The goal of using the short beginning strategy is to utilize it as a springboard for a compelling, thought-provoking, or otherwise persuasive remark that communicates your speech’s theme.
Recommended: How to become a good conversationalist
4. Thank the Organizers and the Attendees: If you want to adhere to the basics of public speaking, simply thank the persons who made your presentation possible. Thanking the event organizers and the audience complements them, makes them pleased and delighted to have you there, and establishes a strong connection between you and the audience.
Refer to the individual who introduced you to one or more of the organization’s top executives in the audience, and congratulate them as a sign of respect. In your complimentary remarks to the company, be humble and honest.
5. Scenario: Using a “ what if ” scenario to pique the audience’s interest in your speech works like a charm. To elicit your audience’s imagination, begin your speech with a “what if” question.
“What if you had been blind all your life and just got to see the world today?” for example. So far, how have you visualized the world? And what draws you to these hues? Is there anyone who is colorblind, by the way?”
Also see: How to start a conversation with someone for the first time
6. This day in history : One of the key reasons why people assemble to listen to talks is to learn something. The audience will immediately pay attention if you begin your speech with a historical fact.
If your speech occurs on March 5, for example, you may begin by saying, “On this day, March 5, 1963: Arthur “ Spud ” Melin, co-founder of Wham-O, patents the Hula Hoop, a hip-swiveling toy that became a big phenomenon across America when it was first released by Wham-O in 1958.” In the first four months of manufacture, an estimated 25 million Hula Hoops were sold.”
7. Anecdote or Experience : To make your audience feel connected, begin your speech by sharing personal stories. You might start by telling them how much you think they’ll appreciate what you’re going to show them.
“I first fell in love while I was in high school.” , for example. From infancy and childhood, people have a strong need for tales of all kinds. People sit down, get quiet, and lean forward like kids around a campfire as soon as they discover you’re about to tell a story.
Also see: How to introduce a Guest in an event
8. Silence : Pauses are the most valuable aspect of talks. Silence, when used well, has greater eloquence than words. When you need to highlight anything, take a little pause. Knowing when to take a breather might help you deliver your message more effectively.
9. Make up a tale : You might also tell a tale to start your speech. The storytelling technique can help you develop audience anticipation and get them thinking about how your narrative will relate to the issue. Consider the case of an honors graduate who delivers a speech at a graduation ceremony.
The graduate might utilize narrative to capture the audience’s attention and engage them in the presentation. Similarly, narrating a tale elicits emotional responses from the audience as they listen, which may greatly engage them and make them invested in what you’re saying.
“Once upon a time” is one of the most potent words that may quickly attract the audience’s attention since people of all ages like stories of all kinds.
Also see: How to hold a long conversation with a girl
10. Statistics : Start your speech with fascinating and original information that will wow your audience. Incorporating statistics into your presentation is an excellent way to give your message a quantitative and persuasive edge. It provides a basis for you to build your argument, defend your claim, and demonstrate your position.
Giving figures in your beginning might be as simple as saying, “ In 2021, there were 12,000 homeless people strolling the streets of California. ” By 2023, the number is expected to nearly quadruple.” This form of messaging highlights the need to tackle the problem of homelessness since the number is persuasive, detailed, and alarming.
11. Make a joke : To engage the audience, you may crack a joke or employ a comedic technique. Telling a joke or engaging in light-hearted banter with your audience might help you connect with the folks in the crowd.
This may have a significant influence on how attentive the audience is when you introduce your speech’s topic. Additionally, for positive-themed presentations and speeches, delivering a joke or making the audience laugh might be useful. Making jokes at the start of your presentation informs the audience that you aren’t too serious and that they can relate to you.
For example, a good beginning maybe, “If you can hear me, please start clapping to baffle those who can’t hear what I’m saying.”
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12. The challenge open : Audiences want to be challenged and inspired to participate in a cause that they care about. If you’re trying to boost sales, raise money for a project, recruit volunteers, or change legislation, start your speech with a challenge. It’s not enough to believe in your message; you must also act on it.
You may start your speech with “Leaders see potential where followers see difficulties, I’m here today to urge officials to persuade individuals who are skeptical of the project to see past the roadblocks in the development of this local park and consider providing a better environment for citizens.”
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Knowing how to begin a presentation or speech is one of the most difficult aspects of public speaking. The first sentence of a presentation leaves an effect on the audience. Each speech should include three key sections: an introduction, a body, and a conclusion. You should outline before writing the speech. An outline is a structure that arranges the major and supporting elements in the order that you feel will have the most impact on your audience.
Edeh Samuel Chukwuemeka, ACMC, is a lawyer and a certified mediator/conciliator in Nigeria. He is also a developer with knowledge in various programming languages. Samuel is determined to leverage his skills in technology, SEO, and legal practice to revolutionize the legal profession worldwide by creating web and mobile applications that simplify legal research. Sam is also passionate about educating and providing valuable information to people.
Speak for success.
"Be a voice not an echo." - Albert Einstein
Want to move audiences? Develop a powerful opening! Here is how to start a speech, including 12 foolproof ways to grab audiences in public speaking.
Let's talk about how to start a speech. When it comes to persuading, inspiring, or influencing an audience, your opening is by far the most important moment in your performance.
So how do you begin a presentation in ways that will get an audience on your side and start you on the road to speaking memorably?
Learn this skill and 101 tips and tricks for more successful speaking in my Public Speaking Handbook, How to Give a Speech . Also available as an Amazon bestseller!
Let's imagine that you're finally pitching to that audience of decision makers. It's the high-stakes opportunity you've been waiting for, and you've put together a killer presentation. There's just one problem: how do you start the thing off with a bang? Remember, anyone can give an ordinary presentation. It's your job to stand out from the crowd for career success.
Your Opening Sets the Tone of Your Presentation
You probably already know you need to begin with power and purpose. You're just not sure how . . . or for that matter, exactly why.
The answer is that, when it comes to influencing listeners in speeches and presentations, two concepts explain why your beginning and ending need to be particularly strong. I'll discuss both concepts here, then provide some powerful tools for your opening gambit: your speech Introduction .
Ready to set your audience on fire?
This article is available as a free PDF . Click here to download "How to Start a Speech - 12 Foolproof Ways to Grab Your Audience!" Learn and practice starting out powerfully!
Your Introduction and Conclusion Need to Be Strong
The two concepts concerning why you need to start and end strongly, are primacy and recency . Primacy states that people remember most vividly what they hear at the beginning of a speech. Recency says those same people will strongly recall what you say at the end. In terms of public speaking, this translates into your introduction and conclusion. And you really do need to start early. Here's how to create an opening your audience will remember .
In more practical terms, there are three specific reasons why your introduction needs to be engaging and interesting immediately :
(1) Audiences make judgments about you and your message in the first minute. After that point, you'll be able to change those opinions about as easily as you can change a hamster into a ham sandwich. So here's how to be strong in the first 60 seconds of your speech .
(2) Your opening sets the entire tone of your presentation (including whether you'll be interesting or not).
(3) This is when you introduce your message and tell the audience why they should listen.
Sound like a tall order? It isn't, if you use the seven key components of successful presentations . Your audience needs to be both fully engaged and predisposed favorably toward you and your message. Neither will happen unless you can grab their attention, so they're onboard when you spin your verbal magic. Keep reading to learn how that's done.
Ready to boost your influence with stakeholders? Grab your copy of my book, Speak for Leadership . Learn an executive speech coach's secrets! Get it today here or on Amazon .
Achieving the objective of a 'grabbing' opening takes thought, a bit of imagination, and yes, a little creativity. The good news is that since you know your topic well and you're psyched up for the big game (it's an audience of decision-makers, remember?), you should be well positioned to succeed.
Primacy won't have much of a chance to operate, though, if you use what I call the 'Today, I'm going to talk about . . .' opening. This is boring! Be on the lookout instead for something that will pique the interest of your listeners, and perhaps surprise them. And here's something else you absolutely need to know: 20 ways to connect with an audience for lasting influence .
A few minutes of focused thinking should be all you need to know how to come up with an effective opening. And remember to avoid that I call introducing your introduction. That sounds like this: 'Let me start out with a story . . .', or, 'I heard a very funny joke the other day . . . ' Or even the inexplicable 'Before I begin . . . ' since you've already begun!
Just tell us the story, the joke, or the in-the-know reference that will delight your listeners. But if you signal your effect beforehand, you water down its potency and its power to surprise.
So how can you be completely focused and on your game?
As a springboard to launching your presentation with verve and originality, here are a dozen rhetorical devices you can use. Each of them is an effective 'speech hook that you can use to start any speech or presentation:
You could literally think of dozens more from your own experience or that of your audience. Remember, the best grabbers engage an audience immediately, both intellectually and emotionally. Interestingly, these same devices can be used to conclude in a way that keeps your audience thinking about what you said. It's all part of my six rules for effective public speaking .
Coming up with an exciting grabber and clincher involves some work on your part. But the rewards if you're successful more than justify the effort.
How about a few examples? Here are four great openings that illustrate some of the grabbers listed above:
Jesus , Sermon on the Mount: "Blessed are the poor in spirit: for theirs is the kingdom of heaven." — Startling statement.
Bill Clinton , 1993 speech in Memphis to ministers (after having heard himself introduced as "Bishop Clinton"): "You know, in the last ten months, I've been called a lot of things, but nobody's called me a bishop yet. When I was about nine years old, my beloved and now departed grandmother, who was a very wise woman, looked at me and she said, 'You know, I believe you could be a preacher if you were just a little better boy.'" — Humor
Jane Fonda in her TED Talk "Life's Third Act": "There have been many revolutions over the last century, but perhaps none as significant as the longevity revolution. We are living on average today 34 years longer than our great-grandparents did. Think about that: that's an entire second adult lifetime that's been added to our lifespan." — Statistic.
Steve Jobs , 2005 Commencement Address at Stanford University: "Truth be told, I never graduated from college, and this is the closest I've ever gotten to a college graduation. Today, I want to tell you three stories from my life. That's it, no big deal—just three stories. The first story is about connecting the dots. I dropped out of Reed College after the first six months, but then stayed around as a drop-in for another eighteen months or so before I really quit. So why'd I drop out? It started before I was born." — Story, with a seamless transition into his speech.
Like historical thrillers? — Discover my Dr. William Scarlet Mystery Series!
It's 1888, and Jack the Ripper is terrorizing London. Who is this monster? Scotland Yard surgeon and psychic Dr. William Scarlet is about to find out! Year of the Rippers : A Thriller.
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Gary Genard is an actor, author, and expert in public speaking and overcoming speaking fear. His company, The Genard Method offers live 1:1 Zoom executive coaching and corporate group training worldwide. He was named for nine consecutive years as One of the World’s Top 30 Communication Professionals , and also named as One of America's Top 5 Speech Coaches . He is the author of the Amazon Best-Sellers How to Give a Speech and Speak for Leadership: An Executive Speech Coach's Secrets for Developing Leadership Presence . His book, Fearless Speaking , was named in 2019 as "One of the 100 Best Confidence Books of All Time." He is also the author of the Dr. William Scarlet Mysteries . Contact Gary here.
Tags: leadership skills , public speaking training , public speaking , business presentations , public speaking tips , Speaking for Leadership , Public Speaking Techniques , how to start a speech , how to give a speech , speech introduction , how to persuade an audience , how to open a speech , speech coach , speech coaching , public speaking for leadership , presentations , The Genard Method , Dr. Gary Genard , CEO , speak for leadership , public speaking training company , executive coaching , keynote speaker training , how to start a presentation , motivational speaker training , TEDx speaker training , public speaking coaching , speech hooks , speech training , speech expert , online public speaking training , executive coach , public speaking books , leadership books , books on leadership , leadership expert , leadership authors , executive speech coaching , speech for leadership , public speaking for doctors , public speaking for lawyers , public speaking for engineers , public speaking for IT professionals , public speaking for data scientists , public speaking for scientists , public speaking for business , how to win friends and influence people , public speaking for business executives , talk like TED , Red Season , Dr. William Scarlet Mysteries
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A speech introduction plays a big role in how well you manage to grab attention. The problem is that the majority of introductions lead the listeners to believe that the presentation is utter crap. If the beginning of your speech is dubious, your listeners will be frustrated.
So, what is a good speech introduction? A good speech introduction draws the audience’s attention to you, raises interest and tells the listeners that something exciting is coming.
But if your prelude leaves the listeners thinking, „Meh?“, you’ll find yourself in a difficult situation. Therefore in today’s blog post I will tell you everything you should know about how to make a speech introduction that grabs attention.
Table of Contents
The regular speaker has only two objectives:
However, these two objectives have nothing to do with the interests, needs, and expectations of listeners . And so it happens that in addition to a dull introduction, the entire presentation is quite boring.
I think that eight in ten presentations begin with „Hello, my name is…” and „I’m so lucky to be here”. Indeed, the message is important, but a good speech introduction offers much more. Your task is to be better than the regular speaker.
Broadly speaking, there are three objectives:
Clearly, the main purpose of a speech introduction is to raise interest. If you manage to do that right from the start, it’ll be easier for you to grab attention later on.
Some think that making an introduction is just saying what you’re going to talk about. Wrong! Your introduction should be able to make the audience want to listen to you even more. Tell your listeners why this topic is important and, most importantly, how they can benefit from your presentation.
The one that starts with , „Jack was born in Berlin in 1961. His parents were Peter, a military officer, and Josephine“.
Or the one that starts like this , „The first bullet hit Jack’s shoulder“ .
The latter, I’m sure, because it raises immediate interest and questions, „What did Jack do to get shot?“, or „The first bullet? So, he was shot more than once?“
Okay, but when will I be talking about other things?
Indeed, raising interest doesn’t mean that you don’t need to talk about yourself or your topic. You do, just don’t mention them first thing.
Is it the classic one, „Hello! I’m Janek, and today, I’ll be talking about public speaking “ .
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Or rather, „The human brain is a wonderful organ. It starts to work as soon as you are born and doesn’t stop until you’re in a situation like I am right now. This means that you have to face a group and talk about what interests them for two hours. Hello, I’m Janek and today, I’ll be talking about… “
As you can see, I used a story to raise interest, and then, mentioned other important things . These are just two examples how to raise interest right from the start. And this should be the main purpose of your introduction.
ln general, the rule of thumb for short speeches is that your prelude shouldn’t exceed 10-15% of the total volume of your presentation. Longer speeches, however, are based on the following rule: „The introduction must be substantially and temporally proportionate.“
Example 1: If you need to make a 30-minute speech , then more than 3-4 minutes long beginning tends to overdo it and say nothing.. Consequently, the 10-15% rule is appropriate here.
Example 2: If you need to make a 120-minute speech, a 12-18-minute introduction is too long. This means that the 10-15% rule doesn’t apply here, and a substantive and temporal proportion is more important.
Thus, an overly brief introduction may not raise interest, but an overly long introduction is simply annoying.
First of all, it should be noted right away that the tips below may vary depending on presentation. You must decide when to talk about one or another thing. For example, if the listeners are your acquaintances, skip self-introduction.
A company organises an annual Christmas seminar, which will bring together ca. 100 people from all over the country. Before the start, coffee and cake is offered in the hall, and as the participants meet each other once a year (at a similar event), a lively conversation is all over the place… „Oh, Jack, you’re here as well? How are you?“
The main speaker buries themselves in their laptop, trying to get the projector to work. Once done, they lift their head, look at someone on the front row, and asking, „Shall we start?“ When they receive an affirmative answer, they start with their presentation, but in general, most people chatting in the room at the same time don’t even notice it!
So, this bizarre presentation goes on for about six minutes until somebody in the front row loses it and asks the people to be quiet. „Look! Please stop and pay attention to the speaker who’s been there for a while now.“ Finally, Jack & Co wake up and agree to talk later during the break.
Did you notice what happened in this introductory story? It was not the speaker drawing attention but a participant. But who should really do it? The speaker, obviously.
It’s likely that before the start, the listeners are busy with their own stuff: talking to each other, surf the Web on their laptops or mobiles, walking around, calling, etc. If your introduction is along the lines, „Well, let’s start. My name is…“, people in the third row may not even notice you.
Therefore, grabbing attention is vital , so think carefully about how to do it.
Video clips
Say nothing, just start by showing a relevant video clip. If it’s a humorous video, even better. It will definitely draw attention and make it much easier for you to continue. Note, however, that the clip shouldn’t be too long. I believe a 3-minute clip is the absolute maximum.
Audio or music
I once started one of my lectures playing the guitar. I summarised the purpose of the presentation playing the guitar at the same time. It soon turned into a joint singing, which, in turn, worked better than any morning coffee.
Stand in front of the audience and be silent
“Let thy speech be better than silence, or be silent.” – Dionysius Of Halicarnassus
Many don’t believe how effective it is. I’ve used this method from time to time. Go on stage, smile in a friendly way, and just stand there. Here’s a tip – try to establish eye contact with somebody from the audience, maybe with the loudest participant, or somebody else.
Once done, you’ll see how fast the rest of the group will try to silence the loudest one. My practice shows that just standing there in the front takes about 30 seconds to draw attention.
You can still artificially prolong the time to make the silence last. And then you start in such a way that everyone thinks, „Wow, that was mind-blowing…“
Do something unusual
For example, don’t start talking facing the listeners, but with your back turned. It may be confusing at first, but works really well. As soon as you’ve grabbed attention, face the listeners – you don’t want to cause them neck pain, right?
Question to the audience
Ask an exciting and relevant question that will make listeners ponder straight away. Here you have to think about how to make a good transition.
Good joke or story
For the sake of a good presentation , don’t start with the cliché, „Something funny happened to me on my way here“. Even if that was the case, nobody will believe you.
Still, making a good joke or two is usually a good idea. And if you’re able to make the listeners giggle during your introduction, you’ve done well. However, you must also remember that your joke must not be cruel or offensive in any way.
Bonus: Do whatever you like
To wrap up, I must say that, in essence, you can do everything you want to draw attention. As long as it meets the two requirements below, everything goes:
Think for yourself, what happens if you make a somersault with a loud cry as a speech introduction and then start without connecting what you’ve just done to your topic? Obviously, you will grab attention, but the listeners may mistake you for a schizophrenic. Starting with introduction, everything you do must be connected to the topic.
Let’s go back to the previous example: even if you manage to connect the somersault to the topic, this approach may not be suitable for a particular audience. Younger listeners are likely to take it as a good joke, whereas older listeners might be puzzled. Therefore, remember to always think about the background of your listeners.
This means that everything you do should make sense. As soon as you try to be someone else, you’re doomed. Even more so, if the listeners have seen the original. In other words, find your own style and adapt it to the two points above.
Have you seen a speaker giving you a lecture instead of making a speech introduction? They are showing a variety of slides using PowerPoint, with chronologically listed achievements, commenting, „And then I studied here…“ and „Then I worked there…“ At the same time, you’re surfing the Web and playing Solitaire.
Self-introduction is most often required if the listeners don’t know you. In this case, remember to briefly highlight the following things in your self-introduction:
Please note that the emphasis here is on the word „briefly“. From time to time, you may need to make a presentation for the experts in the field. In that case, it would be reasonable to introduce your background in a few sentences. Otherwise, try not to be tempted to introduce yourself in too much detail.
Here, it would be reasonable to outline the main topics you’re planning to talk about during your presentation. This gives the audience an overview of what to expect. You don’t have to cover all sub-topics and points but point out 3-4 most important ones.
The fact that you outlined your topics in the previous paragraph doesn’t necessarily mean that everyone clearly understood the purpose of your presentation. You could say, „Today, we’ll be talking about how to make a speech introduction that grabs attention“, but the listeners may not understand why it’s so important to talk about in the first place.
Let the listeners know what to expect at the beginning of your speech. A clear description of your purpose is, to my mind, the best way to do that. You need to clearly outline what the main purpose of your presentation is and what you want to achieve. If your goal (or goals) is clearly worded, the listener will know how they can benefit from your presentation.
Benefits are not always equivalent to money. Have you ever attended at a lecture or training, thinking, „But I already knew it… I just never thought about it in this way!“ It’s already good, right?
Sometimes, when you ask someone about how the presentation was, they’ll say „You know, it was awesome!“ If you specify if they learned anything new, they might even come to the conclusion that they haven’t, but the emotion is what counts. This is one of the tricks many coaches use.
For example, „My goal today is to give you an overview of the main causes of the fear of public speaking and share the tricks how to overcome it so that it doesn’t interfere with your presentation.“
Before you read on, here’s a task. What do you think is the most important part of the schedule for the listeners? Wait, don’t read on, just think about it!
Is your answer is, „When will I make pauses?“ If so, you’re wrong.
Exactly. You could be the world’s best performer, but we all have a life outside the room, so when introducing the agenda, make sure to mention immediately what time you finish. If you fail to do this, be prepared that this will be the first question!
Each audience has a number of passionate smokers who want to know when they can have a smoke. In addition, there is an even larger number of passionate coffee lovers who want to find out when they can have another cup. Well, and then there are a lot of other passionate people who want to know when they can have a walk.
Some people like to like to do the Q&A round in the end. Others don’t care if it’s in the beginning or in the end. Anyway, don’t forget to mention it in your introduction, encouraging the listeners to participate in the discussion and ask questions.
If your presentation is short (for example, up to 30 min), remember to mention in your prelude that the Q&A round happens in the end. Otherwise, it may happen that people will be asking questions on the go, which means running out of time.
Some speakers believe that as soon as they’re done with the topics used to raise interest, it’s okay to transit to topic development. Unfortunately, there are many more questions that the listeners expect you to answer. Especially, if it’s a longer presentation.
You may have to share your contact information, information about downloading materials, and other things that are secondary but still important. I recommend to mention them last.
I’ve heard several speakers starting their presentation with „Before I start…“ For example, „Before I start, here’s an announcement from the organisers. Namely, the lunch break will be at 12:30, not at noon sharp.“
First of all, what do you mean by saying „Before I start?” You already started. And secondly, you started with a negative message telling the obviously hungry listeners that they had to wait longer for their meal.
Most importantly, as the main purpose of your introduction to raising interest, how well do you think you managed to do that?
Not really. As I said at the beginning of this chapter, what you mention in your introduction depends primarily on who your listeners are and what the general situation is.
For example: if you need to make the same speech at a company meeting on Monday that you did last week, you don’t have to make a decent speech introduction but can get straight to the point.
Example 2: If you’re at your grandmother’s anniversary celebration, for which the whole family comes together, there may be people who don’t know you. In this case, a brief introduction is appropriate, but, obviously, you won’t be talking about some topics or rules.
I remember waiting for lunch once after the first part of training. There was just water and a delicious strawberry dessert on the table. The dessert really looked great.
A girl named Teele sitting opposite me looked at the dessert and said, „ It’s a pity we can’t have the dessert first. “ I was very surprised and asked, „ But why? “
It turned out that the rules wouldn’t allow eating the dessert first. I laughed at it as it got me thinking, „ A speech introduction is like a full-course dinner “ .
Do you want to know how?
A proper full-course dinner starts with an appetiser. However, you don’t always get it. But if it’s a proper dinner, you shouldn’t worry.
As mentioned above, grabbing attention is one of the most important parts of your introduction , that’s why I advise you to think about it in several ways. Also remember that what might work well in a small room may not be as effective in a larger room.
Soup follows after the appetiser. Nice warm and thick soup is generally served more often.
In terms of making a presentation, this means that around eight presentations in ten start with, „Hello! My name is…“. If the soup is poor, in terms of making a presentation, this means a long history lesson on the topic Me, My Education, Work, Family, and Other Things . Some speakers even manage to prepare slides.
The main course is most expected. Indeed, there are exceptions if a person orders soup instead of the main course, but we are talking in a generalised way right now.
A good main course is something juicy and tasty, something that gives you joy. A bad main course leaves you thinking you can’t be bothered to continue.
Basically, it’s the same with the dessert. Quite often, you just don’t get it. Or you do, but you have to buy it yourself.
However, in the context of making a presentation, „ dessert “ is the most important part of your introduction. You can introduce yourself and your topic, but if the audience isn’t interested in the rest of your presentation, you have obviously made a mistake in the beginning.
This, in turn, brings us back to the question I asked Teele in the beginning. Here’s the question:
If the main purpose is to raise interest, why do you spend it on greetings and introducing yourself and your topics? Better think of the different ways to raise interest right from the start. There are different ways to do that, e.g., stories, examples, jokes, quotes, etc.
Humans are as lazy as you let them be, that’s why I advise you to write your introduction once the body and the summary of your presentation are ready. Surprisingly, introduction comes last.
Why? It may happen that if you get your introduction ready first thing, you may need to change it later after adjusting the original plan. For example, if you introduce new ideas that you didn’t plan at first, you will need to leave some original ideas out.
If you use the original speech introduction, you’ll promise something you may not be talking about. However, if you leave your introduction to the last, you’ll know exactly what to include.
Making a good speech beginning requires a lot of effort. You can be the fastest man in the world, but if you fail to start off, you’ll never win a medal. In other words, if you are boring and you fail to grab interest, it will be much more difficult for you to do so in the body of your presentation.
Therefore, take your time to prepare and think through what you can do to draw attention and interest right from the start. If you’re making a longer speech and don’t have enough time to practice the entire speech, I definitely recommend to practice your introduction.
You’re probably more nervous at the beginning of the speech than as the speech progresses, so the fact that you’ve practiced your prelude repeatedly gives you a great deal of self-confidence.
Read more about how to do a proper elevator pitch here.
A good start creates a great foundation for your success. So think carefully about what you do and how you do it. Starting your speech, you have just one chance to impress, positively influence, and interest the audience. If you fail to do it with your introduction, why do you think you will succeed later on?
Thus, I recommend the tips outlined in today’s blog post on how to make a good speech introduction to use in your next presentation.
What is an impromptu speech? An impromptu speech is a speech which given without any thorough preparation. It is five- to eight-minute speech with a characteristically short preparation time of couple of minutes. ( full article here )
What is elevator pitch? An elevator pitch is a well-thought, meaningful, and repeatedly practisced brief (about 30-60 seconds long) overview of who you are, what you offer, and how your partner can benefit from it ( full article here ).
What is a persuasive speech? The main objective of a persuasive speech is to make your listeners do what you want them to do. For example, „buy my product“, „vote for me“, „believe what I’m talking about“, and so on. ( full article here)
Even if there is no official videographer for your upcoming speech, it is very likely that someone in attendance will be recording on their smartphone
You don’t have to be a fashionista to wonder how to dress for public speaking. This is actually a common concern, and sometimes can cause
Have you ever declined a public speaking opportunity simply because you felt like an introvert? If yes, then you’re not alone. For introverts, being the
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My name is Janek Tuttar , and I am the founder and author of Speak and Conquer website.
I have been teaching public speaking at Estonian Entrepreneurship University of Applied Sciences
Here, I am sharing the wisdom of how to cope in different public speaking situations.
More information about Janek »
Hi! My name is Janek Tuttar, and I am the founder and author of SpeakAndConquer.com.
I have been teaching and blogging about public speaking since spring 2007. Here, I am sharing the wisdom of how to cope in different public speaking situations.
Send me an e-mail: [email protected]
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Introduction speech generator.
Discover the art of crafting compelling introduction speeches through our comprehensive guide. Whether you’re a beginner or a seasoned speaker, our step-by-step approach simplifies the process. Explore a rich collection of speech examples , tailored to inspire and improve your public speaking skills. Master the nuances of delivering impactful introductions that captivate your audience, using our expertly curated speech examples as your roadmap to success.
An introduction speech , also known as an introductory speech or an icebreaker speech, is a short address given to introduce oneself or someone else to an audience. The purpose of an introduction speech is to provide relevant information about the person being introduced, set the tone for the event or presentation, and establish a connection with the audience. This type of speech is commonly used in various settings, such as conferences, meetings, seminars, social events, and classrooms.
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A speech can be of any form and used for various functions. It can be a thank-you speech to show one’s gratitude or even an introduction speech to introduce a person (even oneself), product, company, or the like. In these examples, let’s look at different speech examples that seek to introduce.
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Start with a warm and friendly greeting to the audience.
State your name and your role or position.
Example : “My name is [Your Name], and I am [your position, e.g., ‘the new marketing manager’].”
Explain why you are speaking and the context of the event.
Example : “I’m here today to introduce our guest speaker, [Speaker’s Name].”
Provide relevant details about the person being introduced, such as their qualifications and achievements.
Example : “[Speaker’s Name] is a renowned expert in [field], with over [number] years of experience.”
Highlight why the person is important and their qualifications to speak on the topic.
Example : “[Speaker’s Name] has received numerous awards, including [specific award].”
Add a personal anecdote or a light-hearted comment to make the introduction engaging.
Example : “When [Speaker’s Name] is not busy revolutionizing the industry, they enjoy hiking and cooking gourmet meals.”
Wrap up the introduction by reiterating the importance of the person or the event.
Example : “Please join me in welcoming [Speaker’s Name].”
Smoothly transition to the next part of the event or hand over to the person being introduced.
Example : “Without further ado, here is [Speaker’s Name].”
Start with a Greeting:
Introduce Yourself:
State the Purpose:
Highlight Key Details:
Add a Personal Touch:
Summarize Significance:
Conclude and Transition:
What should an introduction speech include.
Include the speaker’s name, credentials, achievements, and relevance to the topic or event.
An introduction speech should typically last between 1 to 3 minutes, keeping it concise and engaging.
Research the speaker thoroughly, practice your speech, and time yourself to ensure it’s concise and engaging.
Address the audience formally, using appropriate greetings such as “Ladies and Gentlemen” or “Distinguished Guests.”
Only mention personal details if they are relevant and appropriate for the context and audience.
Share interesting and relevant facts, anecdotes, or achievements about the speaker that connect with the audience.
Use a respectful, enthusiastic, and welcoming tone to create a positive atmosphere.
Begin with a compelling opening, such as a quote, anecdote, or interesting fact about the speaker.
It sets the tone for the speaker, builds credibility, and engages the audience, preparing them for the main presentation.
Avoid overly long speeches, irrelevant details, mispronouncing names, and using a monotone voice.
Text prompt
Write an Introduction Speech for a guest speaker at a conference.
Create an Introduction Speech for a new teacher at school.
Last Updated: May 13, 2024 Fact Checked
This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 15 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 3,799,626 times.
First impressions have a big impact on how others perceive you, so how you introduce yourself to others is extremely important. Many people call an introductory speech an elevator speech, because it should be succinct enough that you could introduce yourself and tell someone about your goals or interests in the time it takes to ride an elevator. It may also be called an "icebreaker" speech, as it breaks the ice and lets others get to know you. [1] X Research source Consider your words carefully when you write a speech introducing yourself. Crafting a good self-introduction can either build or harm your credibility.
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To write a speech introducing yourself, start by organizing the information you want to include. When writing content, consider the purpose of the speech, your intended audience, and your goals for the introduction. You can speak about your education, professional background, career/career goals, and outside interests, but keep things brief and to the point. Only include information that is important and relevant to your listeners. Don't forget to state your name in the first sentence of the speech. To learn more from our English Ph.D. co-author, such as how to practice and memorize your speech, continue reading the article! Did this summary help you? Yes No
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Think: present, past, future.
Many of us dread the self-introduction, be it in an online meeting or at the boardroom table. Here is a practical framework you can leverage to introduce yourself with confidence in any context, online or in-person: Present, past, and future. You can customize this framework both for yourself as an individual and for the specific context. Perhaps most importantly, when you use this framework, you will be able to focus on others’ introductions, instead of stewing about what you should say about yourself.
You know the scenario. It could be in an online meeting, or perhaps you are seated around a boardroom table. The meeting leader asks everyone to briefly introduce themselves. Suddenly, your brain goes into hyperdrive. What should I say about myself?
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4. Make them laugh. Injecting a little humor into your opening line puts everyone at ease and makes your speech more memorable. Just make sure your joke is relevant and doesn't offend your audience. Example: "They say an apple a day keeps the doctor away, but if the doctor is cute, forget the fruit!". 5.
9. It's in the news. Take headlines from what's trending in media you know the audience will be familiar with and see. Using those that relate to your speech topic as the opening of your speech is a good way to grab the attention of the audience. It shows how relevant and up-to-the-minute the topic is. For example:
Analyze their response and tweak the joke accordingly if necessary. Starting your speech with humour means your setting the tone of your speech. It would make sense to have a few more jokes sprinkled around the rest of the speech as well as the audience might be expecting the same from you. 4. Mohammed Qahtani.
Rehearse and Edit. Practice your introduction speech to ensure it flows smoothly and stays within the time frame. Edit out any unnecessary information, ensuring it's concise and impactful. Tailor for the Occasion. Adjust the tone and content of your introduction speech to match the formality and purpose of the event.
Here are 26 different techniques for beginning your speech: 1. Use a quote. One method of starting a speech and gaining the audience's attention is to use a famous or relatable quote. This approach can give your audience context for your topic and connect it to something they recognize. For instance, if you plan to give a speech on a political ...
4) Give Them a Roadmap of Your Journey Together. So let's review. You've hooked your listeners' attention, made your topic sound intriguing, and told them how it's going to improve their lives. You're ready for the final part of your introduction: giving them a roadmap of where you'll be going together.
Typical Patterns for Speech Openings. Get the audience's attention-called a hook or a grabber. Establish rapport and tell the audience why you care about the topic of why you are credible to speak on the topic. Introduce the speech thesis/preview/good idea. Tell the audience why they should care about this topic.
Opening Line: "All right. I'm going to show you a couple of images from a very diverting paper in The Journal of Ultrasound in Medicine.". #6: Julian Treasure - "How to Speak so that People Want to Listen". Opening Line: "The human voice: It's the instrument we all play.". #7: Jill Bolte Taylor - "My Stroke of Insight".
If you have these elements, you will have the foundation you need to be able to conclude effectively. Just as a good introduction helps bring an audience member into the world of your speech, and a good speech body holds the audience in that world, a good conclusion helps bring that audience member back to the reality outside of your speech.
1) Thank the Organizers and Audience. You can start by thanking the audience for coming and thanking the organization for inviting you to speak. Refer to the person who introduced you or to one or more of the senior people in the organization in the audience. This compliments them, makes them feel proud and happy about your presence, and ...
Tell them (Body of your speech - the main ideas plus examples) Tell them what you told them (The ending) TEST before presenting. Read aloud several times to check the flow of material, the suitability of language and the timing. Return to top. A step by step guide for writing a great speech.
The speech introduction is the first part of a speech and the first opportunity to grab the audience's attention. The speaker should state the topic, make it relatable to the audience, establish credibility and preview the main points. You should write or finalize your introduction at the end so that it reflects what you actually said.
Create an outline: Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval. Write in the speaker's voice: While crafting the speech, maintain the speaker's voice and style.
The introduction gives the audience a reason to listen to the remainder of the speech. A good introduction needs to get the audience's attention, state the topic, make the topic relatable, establish credibility, and preview the main points. Introductions should be the last part of the speech written, as they set expectations and need to match ...
3. Inspire your audience with storytelling. A particularly powerful way to start is to share a story or personal real life experience with your audience at the beginning of your presentation. With a personal story, you create compelling moments and build an emotional connection with your audience.
It's time to compose the speech with an introduction, body, and conclusion once you've studied your audience, chosen a topic, gathered supporting resources and developed an outline. The broadcaster's maxim is followed in these important parts: (1) Let them know what you're about to say. (2) Inform them.
After that point, you'll be able to change those opinions about as easily as you can change a hamster into a ham sandwich. So here's how to be strong in the first 60 seconds of your speech. (2) Your opening sets the entire tone of your presentation (including whether you'll be interesting or not). (3) This is when you introduce your message and ...
Example 1: If you need to make a 30-minute speech, then more than 3-4 minutes long beginning tends to overdo it and say nothing.. Consequently, the 10-15% rule is appropriate here. Example 2: If you need to make a 120-minute speech, a 12-18-minute introduction is too long. This means that the 10-15% rule doesn't apply here, and a substantive ...
Example: "Good afternoon, everyone.". 2. Self-Introduction (if introducing yourself) State your name and your role or position. Example: "My name is [Your Name], and I am [your position, e.g., 'the new marketing manager'].". 3. Purpose of the Speech. Explain why you are speaking and the context of the event.
Download Article. 1. Make an outline of your speech. Start by making a skeletal draft of your main points. Strip the speech down to its bare bones to determine what is most important to say, and in what order you should deliver those facts. This is the basic structure which you will build your speech around.
Full Playlist: https://www.youtube.com/playlist?list=PLLALQuK1NDrgwpES8nSyafhfg6MOAhk7k--Watch more Public Speaking Training videos: http://www.howcast.com/v...
A Simple Way to Introduce Yourself. by. Andrea Wojnicki. August 02, 2022. Bernd Vogel/Getty Images. Summary. Many of us dread the self-introduction, be it in an online meeting or at the boardroom ...
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