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Marketing Personal Statement Examples

What is a marketing personal statement?

Your marketing UCAS personal statement  is a chance to sell yourself to the university admissions tutors and show them why you would make a great marketing candidate. It’s a place to describe your skills and strengths, as well as your career plans and any relevant work experience you have completed.

You are allowed up to 4,000 characters to explain why you are applying for a marketing degree, so you need to make sure your statement is as polished as possible to stand out from the crowd.

How do I write a good marketing personal statement?

Successful marketing personal statements always use evidence to back up what they say - remember to always show, not tell!

You need to convince admissions tutors that you’re a good match for the programme, so if you claim to be committed, organised or inquisitive, then use examples from your life experience to demonstrate this.

To write a great marketing personal statement you need to start early, brainstorm some ideas, and then begin your first draft.

This will then need to be carefully revised and edited before asking family and friends for feedback. Incorporate their comments and suggestions, and see how it is improved before asking them to look at it again.

Read through our marketing personal statement examples above, which will give you an idea of what a good marketing statement looks like.

Make sure you proofread your statement for grammar and spelling before sending it off, and if you feel you need a little extra help, take a look at our personal statement editing services .

What should I include in my marketing personal statement?

Many students choose to start their marketing personal statement by picking a specific topic and explaining why they enjoy it, e.g. consumer behaviour or retail marketing.

Remember that admissions tutors only want candidates that are as passionate about the subject as they are.

As well as your motivations for studying marketing, think about your hobbies and extracurricular activities too. What skills have you learned from these and how will these help you in your marketing degree?

Talk about any work experience placements you have completed, e.g. working as a marketing assistant or digital marketing intern. What did you take away from this experience? Do you feel you have all the necessary personal traits and qualities that make a good university marketing student?

Your wider reading is also important, so it's worth mentioning anything you've read recently that you found interesting and why. This might be in a newspaper, magazine, journal or online. Generally, admissions tutors like students who express their views and opinions, and can back them up with evidence.

For more help and advice on what to write in your marketing personal statement, please see:

• Personal Statement Editing Services
• Personal Statement Tips From A Teacher
• Analysis Of A Personal Statement
• The 15th January UCAS Deadline: 4 Ways To Avoid Missing It
• Personal Statement FAQs
• Personal Statement Timeline
• 10 Top Personal Statement Writing Tips
• What To Do If You Miss The 15th January UCAS Deadline.

What can I do with a marketing degree?

There are many career options open to those wishing to study marketing at university. These include:

• Digital marketer
• Marketing executive
• Media buyer
• PPC specialist
• Public relations officer
• Product manager
• Social media manager

For more information on careers with a marketing degree, please see Prospects and Top Universities .

What are the best UK universities for marketing?

Currently, the best UK universities for marketing are:

For more information about UK university rankings for marketing, please see The Complete University Guide and The Guardian .

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MSc Marketing Personal Statement

  MSc Marketing Personal Statement

Witnessing what an interactive, creative and people orientated area Marketing is during my recent placement as a Marketing and PR intern has inspired me to learn more about this fascinating field by pursuing a Masters. I believe that the skills and knowledge I will acquire under the guidance of world-renowned tutors will equip me to achieve my ambition of becoming a leading Marketing Consultant.

What most appeals to me about a Marketing Masters is the way theory and practice are so closely interlinked. I chose my current course, a four-year sandwich course with two six-month industrial placements, because I believe a one can only truly understand business through experience. During my first placement as a Business Development Agent at Astute Ltd I applied the theoretical knowledge from my People and Organisations module to build relationships with clients and colleagues, developing strong verbal communication and persuasive techniques. From a marketing perspective I was responsible for conducting customer satisfaction surveys in order to compile market intelligence, and using this information to improve the quality of service and to promote upcoming events. As a result of my dedication to my work I was awarded Top Lead Developer of the Month. A summer internship as a Business Support Technician at PYV Ltd in 2009 further improved my teamwork and numeracy skills and my ability to adapt to new situations.

I deepened my understanding of Marketing during my second placement in 2010, at e-Dialog, an provider of e-commerce, multichannel retailing and interactive marketing for global organisations. As an intern I assisted the Marketing Manager and Analysts with the organisation of client events and conferences, the production of reports and updates for the accounts team and primary and secondary research projects. This taught me how prioritise work in order to cope well working under pressure. I also closely liaised with a team of consultants working to improve e-Dialog’s company image and strategy. The diversity of their work and their personal approach to each client inspired me to learn more about consultancy. I therefore read press releases, journals and magazines whilst on placement and selected a Management Consultancy module for my final year. I particularly enjoy the role plays involving presentations to leading consulting firms and think the idea of working for a client from start to finish, seeing the result of my advice and guidance, would be very exciting. I look forward to learning more about this field at Masters level so that I can pursue a rewarding, client-facing career in consultancy.

Having spent time living in Russia and the UK, the international aspects of Marketing particularly appeal to me. My language skills (I speak native Russian, fluent English and basic French and Spanish) will enable me to take advantage of global careers opportunities. As the Vice-President of a Russian Society at Bath University for three years I have been responsible for organising events to promote Russian culture and provide international networking opportunities. I have held numerous other positions of responsibility, indicating that I am a reliable leader and team player. I was a school prefect and liaised with staff to organise balls, meetings and social events. In my spare time I am a keen sportswoman, and have represented my school and university in table tennis, squash, lawn tennis, volleyball and swimming.

I am a highly self-motivated individual who enjoys challenges, be they in the classroom, the workplace or on the sports pitch. The sense of achievement when succeeding inspires me to work harder. I perceive Marketing as a career with many opportunities for professional development and personal improvement, which attracts me to it. A Masters in this area will be an invaluable investment for the future because of the school’s strong reputation, emphasis on applied learning and outstanding links with the consulting industry.

  Hopefully this personal statement has provided you with some ideas and guidance.

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• Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

Recommended guides for reading:

• How to Write a Personal Statement for a Master’s
• How to Write a Personal Statement for a PhD
• UCAS Personal Statement: A Writing Guide And Tips For Success
• Tips for Writing a Personal Statement for the University
• How to Write a Personal Statement That Stands Out
• UCAS Application: Process and Deadlines Explained in Details
• Personal Statement Examples UK

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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• The University of Warwick

Marketing personal statement examples and tips from applicants

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A marketing personal statement is a crucial element of your application which you will make to university if you want to study for an undergraduate or Master's course . It’s an opportunity for you to showcase your passion for marketing and highlight the relevant experience that makes you a suitable candidate for the programme. 

In this guide, we’ll take a closer look at what a marketing personal statement is, how to write an effective one, and what to avoid when creating it.

What is a marketing personal statement?

A personal statement for marketing is a document that you submit as part of your application when you apply for university which outlines your skills, experiences, and motivations in the field of marketing. It should effectively communicate your passion for the industry and highlight your relevant achievements, ultimately demonstrating why you are a strong candidate for the position or programme you are applying for.

An undergraduate marketing personal statement should be around 4,000 words and it should talk about the subject more broadly. A Master’s marketing personal statement is typically shorter, focusing on specific topics in your field of interest and it should be around 500 words. 

How to write a good marketing personal statement

A marketing personal statement should spotlight skills, achievements and existing experience, conveying your passion and enthusiasm for the subject through tangible examples that demonstrate what you will contribute to the institution.

Whether you are writing an MSc personal statement or one as part of an undergraduate application, there are some essential things you should include in each which we will explore below. 

Demonstrate your enthusiasm for marketing

Throughout your marketing personal statement, admissions teams will want to see your passion and enthusiasm for the subject. Expressing genuine interest in the field can resonate with the reader, making you more memorable and proving that you are a serious candidate. 

Beyond highlighting your skills and achievements, you should also look to answer the question “Why marketing”, demonstrating your genuine interest in the topic through additional research or activities you do outside of your studies to keep up with the industry. 

Try to share personal experiences that sparked your interest in marketing—maybe a project, an internship, or even a campaign that left an impression on you. This context not only humanises your application but also demonstrates your commitment and readiness for the challenges of the course. 

Highlight your academic achievements

As part of your university application, you will need to provide details about any qualifications you have gained or any predicted grades you can expect to achieve before starting your course. Your personal statement is a good opportunity to elaborate on these qualifications to add more context and depth showing how these experiences have shaped your interests and aspirations. 

Consider reflecting on significant milestones in your educational journey. For example, if you participated in notable projects, led group assignments, or engaged in extracurricular activities that complemented your studies, these are worth mentioning. Discuss specific subjects or areas of focus that you have particularly enjoyed or excelled in, and explain why they are meaningful to you. 

Include relevant work experience

Alongside your academic achievements and interests, relevant work experience is a great way to showcase your skills and abilities through practical examples. This can serve as evidence that you are dedicated to personal and professional development in the subject.

Not only does this demonstrate your practical knowledge but it also highlights your ability to work in diverse environments, collaborate with others, and manage your time effectively which are all essential soft skills required for university. 

MSc Marketing and Strategy student Jelena explains how these soft skills can help when demonstrating your suitability for the course format: 

“Think about what value you can bring to lectures and workshops, as well as to your future cohort and the university. Show that you have thoroughly researched the university and the course you are applying for. If your course assumes a lot of group work, talk about the relevant experiences and soft skills.”

Relevant work experience could include internships, work shadowing, and volunteering roles. Including examples such as these and the skills or experience you have gained as a result can set you apart from others, providing valuable insights into your character and work ethic. 

Include relevant extracurricular activities

Providing any evidence of extracurricular activities you have been involved in is another effective way to demonstrate your transferable skills and the personal qualities that admissions teams will be looking for. 

This could include things like sports teams, volunteering roles and participation in community projects or clubs. 

Extracurricular activities such as sports clubs and societies are commonly offered to students at university. Through your application, universities want to see how their future students will engage with their peers in similar ways adding value to their student body and wider community at university.

Highlight how your chosen course will support your future career aspirations

Through your marketing personal statement, it's crucial to convey your aspirations clearly, as admission teams are keen to understand the underlying motivations behind your choice of a particular marketing course and how it aligns with your career goals. 

You might discuss how you envision using the skills gained during your studies will benefit you in a particular marketing specialisation such as digital marketing, content marketing, brand management, or product marketing. 

By providing concrete examples and insights into your career aspirations, you can create a personal statement that not only reflects your enthusiasm for marketing but also demonstrates a clear vision of how your studies will shape your professional future. 

Be authentic and down-to-earth

University admissions teams receive thousands of applications every year and they are well-experienced in spotting overused clichés and phrases applicants commonly use. Over reliance on hackneyed expressions can result in your application blending into the crowd, which in turn may harm your chances of a successful application. 

To ensure your application stands out, you should endeavour to craft an honest and authentic personal statement which reflects your true experiences and ambitions. Avoid exaggeration and focus on specific moments in your experience that showcase your skills, passions and motivations. Don’t be afraid to share relevant stories that reveal your personality and experience and steer clear of generic statements without concrete evidence to back your points up.

Your authenticity will capture the attention of admissions teams far better than generic statements that they have seen time and time again as MSc student, Wennie, goes on to explain:

“When writing your personal statement, aim for authenticity. Highlight your relevant experiences to strengthen and support your application. A well-crafted personal statement can effectively showcase your skills, passion, and interests to persuade the admission team that you are the ideal candidate.”

What to avoid when writing a marketing personal statement

Repetition of examples.

Your marketing personal statement needs to follow a narrative which engages the reader by providing succinct points which flow from introduction to conclusion. You are limited by a word count and repeating the same points or alluding to the same examples not only wastes your opportunity, it also loses the attention of the reader. 

Before diving straight into writing, try to create a rough outline for your statement. Each paragraph should build upon the previous one, bringing in unique examples that back up the points you have made. Remember to keep an eye on the word count, ensuring that every sentence serves a purpose and contributes to your overall message. 

Top tip: You’ll find some useful prompts and ideas on the things to cover in your marketing personal statement on our MSc Business & Marketing and MSc Marketing & Strategy course pages.

Not tailoring your application

While you can make up to five choices in your application, the personal statement you write will be used for all of these choices. As such, it’s important that it is tailored enough to reflect your genuine interests and experiences related to each course and university.

Applying to multiple different courses? Remember to avoid calling out any one course in particular. And by the same token, don’t mention the names of any universities (unless, of course, you’re applying to just one). Instead, consider highlighting common themes or experiences that connect your choices, while also ensuring that you address the unique aspects of each programme. 

Using common cliches

As we have already alluded to, admissions teams are well-versed in spotting overused cliches in personal statements. UCAS has previously published the common phrases they see each year, which include:

• From a young age…      
• For as long as I can remember…
• I am applying for this course because…
• I have always been interested in…
• Throughout my life, I have always enjoyed…

Using these means your application will blend in with the many others they receive and the impact of your points will fall short. Instead, you should try to use a variation of sentences placing greater emphasis on the unique stories and experiences that no one else can replicate.  

Not demonstrating your research 

In preparation for finalising your decisions, it's likely that you attended an open day or read through course information brochures and course pages . You should try to demonstrate your understanding of the course you are applying for by highlighting specific course themes that interest you. 

MSc student, Dhananjay, explains how researching is a crucial part of crafting a successful personal statement: 

“Before you even begin the application process, it’s crucial to invest time in researching various MSc courses that align with your academic interests and career goals. Consider factors such as curriculum content, faculty expertise, research facilities, and employment outcomes.”ignore

Not only will this help you to structure and examples you use throughout your marketing personal statement but it will also demonstrate you’ve taken the time to fully consider and firm up the options on your UCAS application.

Submitting your personal statement without proofreading

Once you have written your personal statement, it can be tempting to send it off without thoroughly proofreading your writing. Unfortunately, this means that you may have overlooked simple grammatical errors and spelling mistakes. 

A personal statement littered with mistakes can undermine the professionalism of your application and detract from the strength of your message. Admissions teams may also view your writing as a reflection of your attention to detail and commitment to your application.

A polished statement not only showcases your writing skills but also demonstrates your ability to communicate effectively. To ensure your personal statement leaves a positive impression you should proofread your personal statement thoroughly before sending it. You could also try reading it aloud or asking a trusted friend or family member to proofread your statement as a fresh pair of eyes is a good way to spot mistakes or identify areas of improvement. 

Crafting a compelling marketing personal statement is essential for standing out in a competitive applicant pool. By effectively showcasing your experiences, achievements, and passion for the field, you can demonstrate your readiness for advanced study. 

Discover our range of MSc marketing courses at Warwick Business School

Designed for the Change Makers of the future, our Master's courses will drive you to learn, question, debate and make an impact on the world around you.

If you’re ready to immerse yourself in the world of marketing, explore our MSc Business & Marketing or our MSc Marketing & Strategy course which has been voted 2nd in the UK and 7th in the world in the QS Business Masters Rankings 2025. These programmes are designed to equip you with essential skills and knowledge that are crucial in today’s ever-changing marketing landscape. Not quite right for you? Discover our full range of Master’s courses .

Related Blogs

Current MSc students, Dhananjay and Wennie, take us through their top tips when it comes to your application to join WBS.

We chatted to  MSc Marketing & Strategy alum Anushka Malhotra about her Masters journey and path to her current career.

Ben Son, MSc Business with Marketing student shares his experience of living and studying in the UK as an international student. 

Sample Marketing Personal Statement (NYU, Cornell, ASU)

by Talha Omer, M.Eng., Cornell Grad

In personal statement samples by field.

The following personal statement is written by an applicant who got accepted to top doctoral programs in Marketing. Variations of this personal statement got accepted at NYU, Cornell, and ASU. Read this marketing personal statement to get inspiration and understand what a top essay should look like.

You might also be interested in reading this   Sample Ph.D. Personal Statement  that got admitted to MIT.

Sample Personal Statement in Marketing

‘Rationale’ stems from our understanding of the environment in which we reside. Amongst other quirks, I was most curious about how and why things were as they were: Why is the sky blue? Why do we grow old?

This curiosity kept increasing, and it was as if I was trying to find a reason for everything, an explanation, a mathematical formula for everything around me. I saw that notions about reality seem strongly influenced by contrasting paradigms and biases already set in motion by society leaders and people of influential vocations. I was fascinated by this unique influence and thus drawn to the study of human behavior that influenced their ability to make rational (or sometimes irrational) decisions.

Marketing and Sales thus became my obsession. I had my first sale at 13. It was a 1994 Nissan sunny – a big, massive but fuel-efficient car.

Silently observing client reactions, their responses to counter offers, and facial expressions, I learned how to make and close great deals. The more closely I watched, the more obvious things became; patterns emerged – confidence in the seller or the buyer greatly influenced the outcome of the entire process, honesty cemented strong relations with the client, etc.

My bachelor served as a guiding post and introduced several opportunities which anchored my interest in consumer behavior, leading me to a major in marketing. From organizing events for the Rotary society to acquiring sponsorships, the experience intensely focused on liaison skills and project management. Funds were arranged beforehand, but the efficiency of the marketing efforts couldn’t be measured.

Whether the attendees of such events had a great time? Were the goals of the event successfully met? Such questions kept me on edge while serving as the Director of Marketing in these events.

Nearing graduation, my professors urged me to participate in person at a research conference being held in the U.S. My pilot study based on the comparison of Instagram and Facebook was well received at the conference. It was here where I got to channel my curiosity revolving around consumer behavior, which was made possible through research.

This conference helped me in penning down a second paper. It encouraged me to learn more about research regarding the rudimentary concepts involved, such as developing a questionnaire.

However, since I was introduced to research, I have always felt a deficiency in quantitative and qualitative research skills. After graduation, I was able to explore my interests rigorously. Composing scripts, guest posting, and publishing on reputable websites helped me tailor my content according to the audience, understand what they disliked, and how they responded to different content – animated, trendy, etc.

Acquiring partnerships, bidding for projects, and winning them helped secure a grip on the fundamentals of efficiency of marketing efforts. This understanding was complemented by the deployment of advertisements on Facebook and Instagram. The digital environment allowed great freedom in measuring all the hard work involved in rendering such campaigns on social media platforms.

Later on, my thirst for data-driven marketing and research brought me to Rutgers, where I learned how to use Python and R for data processing and visualization. I didn’t know how to use SPSS before; this was a huge milestone.

I was finally able to clean and manage data and ultimately interpret results. After such a divergent endeavor, I focused on my family business alongside side projects such as an initiative on mental health and a home décor business. Such feats helped me in pursuing and understanding the customer at a much personal level.

After working with the customers via a direct channel, I wanted to attend a program that could help me fortify my research skills, which would facilitate the incorporation of all this professional experience and help me make sense of all the interactions I have had with customers. At the undergraduate level, I was always at a loss when teaching the concepts of moderation, mediation, and other quantitative techniques.

Moreover, we weren’t introduced to different qualitative research techniques such as coding of interviews, etc. As a result, I was admitted to the M.S. Marketing program offered at Rutgers. Unfortunately, due to covid-related issues, I was able to join the program four weeks late. But I didn’t let that get to me. I worked hard. I was introduced to statistical techniques such as Confirmatory Factor Analysis, Linear Regression, etc.

We learned about treating outliers and the skewness of the data via SPSS. In the second semester, we were introduced to great techniques that aided researchers in comprehending consumer perception about a brand and their buying habits. Research techniques such as conjoint and multidimensional analysis helped analyze consumer buying patterns and habits in great detail and in a systematic manner. Conjoint analysis fascinated me because it sophisticatedly separates questions and generates simulations which significantly helps in price-sensitivity analysis.

It allows researchers to predict customer behavior depending on different variables, such as different colors of the products, prices, etc. The multidimensional analysis gives a 360 approach to the customer perception when subjected to different variables such as the number of locations in a city, quality of the product, etc. I was excited to finally learn how to analyze customer perceptions and whether an action related to the product yielded a return on the invested efforts.

Coincidently and much to my joy, this semester brought an analytics course on the table, Business Analytics. We learned extensively about the basics, and a project was given to us based on our specialization. I used python in data wrangling; when I had to employ Panda’s library to correct the datasets and add product names to them. Concurrently, I came across great applications which could be used to visualize data for my thesis, such as Violin plots, Geographical plots, scattered line charts, etc.

As a result of my hard work, my project was selected as a sample for the following sessions, and I was told that I had scored the highest among the entire batch of MBA and other M.S. programs. This helped me further my passion for research by aiding me in learning the visualizations required for displaying results and making sense of the data at hand. These visualizations incorporate different statistical techniques, which would be helpful in the future, such as variance present in the data, skewness of data, etc.

Recently, I attended a workshop on Mendeley. As a result, I became a certified Mendeley advisor. Progressing forward, I participated in a workshop based on bibliometric research with the aid of the R package – bibliometrix. Other software involved included PowerBI, VOSviewer, Access, etc.

Currently, I’m working on the research topic for my thesis: Color Combination of packaging and its effect on the consumer buying pattern, with a professor, presently working as an editor at several reputable publishers such as Elsevier, Taylor & Francis, etc. I hope to take both quantitative and qualitative approaches in this research.

I yearn to enhance my research prowess in consumer behavior and digital marketing, including decision models, the efficiency of social media marketing, and various other fields I can explore. I want to work on streamlining the entire marketing process with the essence of understanding what the customer wants. And I believe the Ph.D. in Marketing program offered at NYU can help me acquire the professional skills required for the research I wish to conduct alongside providing a platform for much-needed experimentation in the field.

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How To Write A Personal Statement For Masters (17 PDF Sample Examples)

Published: 14 Mar 2022 Study Abroad 118,133 views

A personal statement for masters program is one of the most important parts of your college application and writing a good one is what’s the exception between receiving an offer and being rejected.

If you’ve been tasked with presenting a personal statement, you should keep in mind that whatever you submit must put you forward as the right candidate for the course. Additionally, it should convince the admissions officers that you deserve a place on your program of study.

Achieving the above, is a skill most postgraduate students are yet to acquire but thankfully this article on How To Write A Personal Statement For Masters covers everything you need to know on doing this.

In this article you’ll learn:

• What is a personal statement?
• Tips for making your personal statement for masters stand out
• How to write a personal statement for masters
• Personal statement for masters sample
• Examples of personal statement for masters
• Conclusion – things to avoid when writing a personal statement for masters

Read:  Admission Interview Tips .

What Is a Personal Statement?

A personal statement AKA admissions or application essay or statement of purpose is a type of essay or written statement a candidate presents to a college, university, or graduate school they are applying to, explaining why they want to attend that school, study a particular course, and why they would be a perfect fit for these things.

A personal statement for masters is an essay you submit specifically for your postgraduate application. Writing one presents the opportunity for you to promote yourself to a school and show the admissions teachers that you are the perfect candidate for a course.

Tips For Making Your Personal Statement For Masters Stand Out

Before we get into how you should write a statement of purpose for masters, we would first like to share with you certain tips to include in your essay to make it stand out from that of other applicants and be convincing enough to any admissions officer that reads it. The tips we have mentioned here, cover general things like starting and ending your personal statement, timing, length, and what to include and what not to include in the essay, etc.

1. Starting And Ending A Personal Statement

When starting a personal statement, you would want to right off the bat grab the reader’s attention. To do this, start the statement by writing about your degree of choice, next why you want to study it and then how you got interested in it.

The next 2 sentences after that should cover a summary of your background in the chosen field, and you conclude by saying what you plan to do once you acquire your graduate degree.

Also start with that the evaluators reading want to hear first, then every other information should come second. You will notice we’ve used in the sop examples for masters we will share with you later in this article.

2. Plan Ahead

A personal statement is not something you rush while writing, which means if you want to get something good before you application then you must start to decide things like the length and how long it should take to complete.

Let us throw more light on this…

For length, a personal statement should be brief ranging somewhere between 500 -700 words, although schools often detect how long it should be. So, this is dependent on the institution you are applying to.

In terms of what to say in a statement, you could include personal experiences like why you were driven to apply for the program, an experience you had with a scholar in your chosen discipline, a course you took that inspired you to pursue masters, or a key moment during your studies which further motivated you.

No matter what you decide to write, just keep in mind that you need to take your time to craft something good even if it means creating several drafts before the real thing and do not forget to proofread the statement for errors.

3. Research Your Program Of Study

Researching your program of study is one way to establish that you truly understand the discipline you’re getting into and prove to the admissions officer that you thoroughly thought about it before applying.

And because you want to put yourself forward as a serious candidate, one way to make you research easier is for you to visit the website of the department you are applying to. This page will contain information about faculty members, their specialisation, and publications.

From the intel, you gathered there you can now identify which professors match your interests and which ones you will benefit the most from learning under. After you’ve found this out, relate the same in a sentence or two in your statement of purpose for masters.

Example: “I would be honoured to study under the tutelage of Professor Nadia whose work I found resonated strongly with my beliefs and intended projects in this course”.

4. Avoid Clichés, Junks, And Many Details

When writing a statement of purpose for master degree try to avoid clichés, junks, and unnecessary details so that you don’t lose or bore your readers in between. Be as concise as possible, even if it’s your chance to express yourself.

A personal statement is an opportunity for the admissions committee to get information that tells the that you are suitable for the course. So, when you overpower your statement with too many words, stories, and useless details, you come off as someone who is just trying to meet the word count.

5. Include Your Personal History Only If It Adds To The Statement

Do not include your personal history in your statement of intent for masters if it is not relevant to your purpose of study. This means no need for you to tell that story about that time you helped someone treat a cut and immediately realised that you wanted to be a doctor or nurse or how you developed a taste for reading at a very young age.

We can guarantee you that the hundreds of other applications competing for the same spot you are felt the same way, so saying those things really doesn’t make you unique.

On the other hand, if you are going to add personal history to your statement, you can put in things like an internship you did and the experience you got from the job, a major research project you ran by yourself, publications you’ve read or published, conferences you’ve attended or presentations you’ve done. These experiences are more concrete and are directly related to your program of study. They also set you apart from other applicants.

6. Don't Use The Same Personal Statement For All Your Applications

One common mistake applicant make that you shouldn’t is using the same statement of purpose for master degree for all your applications. Using the same information repeatedly even if you are going to change the university names is risky and could land you in a big mistake on a day you forget to be thorough.

All programmes have their own unique set of questions they want to see answered and information they need in your personal statement.

And even if some of them like extracurricular activities, proposal for project, why you are applying to the school, your unique qualities, and research works you’re doing might appear the same, do not use one statement to respond to all of them.

Write a new unique personal statement every time you want to apply.

Check out:  How to Write a Good CV for Students - Resume Examples for Students (PDF).

How To Write A Personal Statement for Masters

When writing a personal statement for masters there are several steps and ground rules you need to follow to ensure that it comes out good enough to impress the admissions team of a school, and ultimately convince them to give you a spot on your program of study.

If writing one is something you are currently struggling with and can’t seem to get down the process of it right no matter what, this section on how to write a personal statement for masters, discusses in detail everything you need to get help with yours.

There are 4 parts to consider when writing your personal statement and we have listed them below:

1. Planning A Personal Statement

A personal statement is a piece of writing showing your academic interests and is only for application purposes which means there is no room for any autobiographical information in it about your personal life. Be as to-the-point as possible when writing it and stick to telling the school why you are the right person for the course, plus any other extra information detailing your achievements.

Before You Start:

Allot plenty of time to write your msc personal statement so that you don’t rush it. Remember, this simple piece of writing is your one shot at convincing a school that you are the best applicant they’ve seen and as such can either make or break your application.

Read the information expected of you from the university, rules and guidelines given, selection criteria and understand what they mean. Also research the institution.

Do a thorough research on the course you are applying for; this will help you explain better why you want to study it. The tutors interviewing you can tell when you are lying and presenting yourself as uninformed can cost you the admission.

Ensure that you don’t use the same personal statement for all your applications.

When Writing:

When writing the statement there are some questions to ask yourself that can help you plan it better. Those questions are:

• Why you want to study a master’s and how does it benefit you in future?
• How does the course you have chosen fit into your pre-existing skill set?
• How do you stand out from the crowd as an applicant - e.g., work experiences you’ve had in the same field you are applying for?
• What do you aspire to do or be as a future career and how will the course help you achieve that?
• How can your work or skillsets contribute positively to the department/ university you are applying to, or society at large?

On the other hand, if you are applying for the masters to change from the field you studied in your undergraduate to another field, you should tell the school why you decided to take a different path in your studies.

Questions to ask yourself for this include:

• Your reason for deciding to change your discipline.
• How your undergraduate degree will be material for bringing fresh insights into your masters course.
• How changing your study path will help you attain your future career.

2. Structuring A Personal Statement

Having good structure for your personal statement for master degree is important because it ensures that everything from the beginning, middle, and ending of the statement is written and equally falls in place perfectly.

We’ve left some tips for you below to help you:

Start your personal statement with an attention-grabbing introduction that is not dramatic or cliché. That means you should not begin with any of these over-used phrases we’ve listed out below:

For as long as I remember…

Since my childhood…

I want to apply to this course because I’ve always felt a strong connection to it…

All my life, I have always loved…

My interest in (course) always ran deeper than…

I’ve always been zealous about…

Ever since I was a child, I’ve always wanted to pursue a career in…

My past educational experiences have always…

You would want to be as snappy as possible with your opening because the admission officer has over a hundred applications to read and can’t waste all their time on yours. This means you should avoid overpowering it with unnecessary facts, quotes, and stories from your life.

The middle part of your ma personal statement is where the main content of the write-up should be. This is where you show your dedication to the course you’ve chosen, what motivated you to choose it, and why you are the right candidate for it.

When writing the middle part of a graduate personal statement, you should:  

• Give concrete reasons why you want to study a course at the University. The reason could be because of how the course is aligned to your future career or the University’s reputation in teaching that program.
• Mention relevant things like projects, dissertations, or essays you’ve done, and any work experience you have.
• Show proof of your core skills like and how they can contribute to the department.
• Prove what makes you a unique candidate.
• Discuss who your main influences for wanting to study the course are and why.
• Add experiences like memberships to clubs that are related to your field, papers you’ve written before, awards, scholarships, or prizes.
• Draw focus to how the course links to your past and future.
• Mention your academic and non-academic skills and how they fit the course.

For Formatting:

• Keep the statement length between 250 -500 words or as directed by the school.
• Sentences should be no more than 25-30 words.
• Use headings to break up the content – Why this university? Why this subject? Etc.
• Make claims and provide evidence to back each of them up. This can be done by discussing your work experience and academic interests.

Language and tone to use:     

• The tone for your masters application personal statement should be positive and enthusiastic, to show you eagerness to learn and so that you convince the evaluators that you have what it takes to succeed.
• Use exciting and refreshing language, and an engaging opening line.
• Ensure you grammar, punctuations, and spellings are accurate.
• Avoid exaggerated claims you cannot backup.
• Don’t use cliché generic terms and keep your focus on the course.

Keep the ending of your essay for master degree application concise and memorable, leaving no doubt in the admission officers mind that you deserve a spot on the program.

To create the best ending summarise all your key points without dragging it our or repeating yourself. The ending should be simple, end on a positive note and make it clear that the school will be lucky to have you on their program.

Personal Statement for Masters Sample

In this section, we have left a masters personal statement example for you, which you can use as material to write yours for any course of study you are applying to a school for.

Personal Statement PDF

You can also download this statement of purpose sample for masters degree pdf here and take your time to read it later – Personal Statement For Masters Sample .

See Also:  Student CV Template .

Examples of Personal Statement for Masters

We have taken the time to source for some of the best postgraduate personal statement examples, which you can use in addition to the personal statement for masters program example as a template to write yours.

While you scroll through our list, you will find the perfect masters essay example for any field you wish to apply for, from business administration, to Psychology, to information technology, and lots more.

1. msw personal statement

We have found one of the best msw personal statement examples out there for you.

social work masters personal statement .  

2. personal statement for masters in public health

mph personal statement examples

3. personal statement for masters in management

Personal statement for master degree sample for masters in management .  , 4. personal statement for masters in education example.

personal statement for masters in education example

5. psychology masters personal statement

psychology masters personal statement example

6. sample personal statement for masters in data science data science masters personal statement

7. speech and language therapy personal statement statement of purpose for masters sample: speech and language therapy

8. business administration personal statement personal statement for masters in business administration

9. personal statement for masters in cyber security pdf masters degree personal statement examples for cyber security

10. personal statement for masters in finance msc finance personal statement examples

11. statement of purpose for masters in information technology pdf msc personal statement examples for information technology

12. international development personal statement statement of purpose for masters example

13. msc international business management personal statement international business management personal statement examples

14. computer science masters personal statement

statement of purpose for masters in computer science pdf

15. personal statement for masters in economics statement of purpose sample for masters degree in economics

16. mha personal statement statement of purpose format for masters in health administration    

Conclusion – Things to Avoid When Writing A Personal Statement For Masters When writing a personal statement for university masters, there are some things you should avoid, so that you don’t ruin your essay. We have listed out those things below: •    Avoid negativity. •    Following an online template blindly. •    Do not include unnecessary course modules, personal facts, or extra-curricular activities in your personal statement. •    Do not lie or exaggerate an achievement or event. •    Do not include inspirational quotes to your statement. •    Avoid using clichés, gimmicks, humour, over-used word such as 'passion' or ‘driven’. •    Do not make pleading statements. •    Avoid mentioning key authors or professors in your field without any explanation. •    Avoid using sentences that are too long. •    Avoid flattering the organisation or using patronising terms. •    Do not repeat information in your statement that you have already listed in your application. •    Avoid waffling i.e., writing at length. •    Don’t start writing your personal statement at the last minute.  

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