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Home Blog Presentation Ideas How to Give A Compelling Interview Presentation: Tips, Examples and Topic Ideas

How to Give A Compelling Interview Presentation: Tips, Examples and Topic Ideas

Interview presentations have now become the new norm for most industries. They are popular for sales, marketing, technology, and academic positions. If you have been asked to deliver one for your job interview presentation, prepare to build a strong case for yourself as a candidate.

Giving a general presentation is already daunting. But selling yourself is always the hardest. Spectacular credentials and stellar expertise don’t count much if you cannot present them clearly, which you are expected to do during your interview presentation.

So, let’s prime you up for the challenge. This post is action-packed with job interview PowerPoint presentation examples and will teach you the best way to do a presentation without stressing too much!

Table of Contents

What is an Interview Presentation?

What should an interview presentation look like, how to prepare for a job interview presentation: the basics, define your structure, what slides to include, how to come up with 15-minute interview presentation ideas, how to conclude your interview presentation, how to prepare for an interview: the final tips, what to do at the first interaction with the company elevator pitch for interview, presentation design tips, how to overcome presentation anxiety, tips on maintaining positive body language throughout the presentation, your final act.

An interview presentation, also known as a job interview presentation or interview portfolio, is a formal and structured way for candidates to showcase their skills, qualifications, and suitability for a specific job position during an interview. It goes beyond the typical Q&A format of interviews, allowing candidates to demonstrate their expertise through a prepared presentation. Employers commonly request interview presentations in various industries, such as sales, marketing, technology, academia, and management roles. These presentations serve several important purposes: assessing communication skills, evaluating cultural fit, measuring expertise, analyzing problem-solving skills, and observing presentation skills. While the specific format and requirements of interview presentations vary widely, candidates typically receive guidelines from the employer regarding the topic, duration, and any specific criteria to be addressed. In essence, an interview presentation is an opportunity for candidates to make a compelling case for their candidacy, showcasing their qualifications, experience, and suitability for the job. It requires careful preparation, effective communication, and the ability to engage and persuade the interview panel. A successful interview presentation can significantly enhance a candidate’s chances of securing the desired position.

Think of your interview presentation as a sales pitch.

Your goal is to convince the human resources team that you are the best candidate. The kick here is that you will present to a warm audience – you already impressed them enough with your resume to be called in for an interview. We recommend generating a strategy and presentation based on a 30 60 90 Day Plan .

Employers request interview presentations for a few simple reasons:

• To assess your communication and public speaking skills.
• To understand whether you are the right cultural fit for the company.
• To develop a better sense of how well-versed you are in the domain .

So, your first job is ensuring your presentation fits the criteria. Review the company’s job description again and jot down all the candidate requirements. Take the time to read about their company values and mission. Be proactive and ask precisely what you should cover during your presentation.

Most interview presentations will differ in content and style, but here’s a quick example to give you more context:

[ Use This Template ]

Before you get elbow-deep in designing that PowerPoint for a job interview presentation, do some scouting and reach out to the HR team with a few questions.

You want your presentation to be on-point and technically accurate, so ask your contact the following:

• How long should an interview presentation be? Fifteen minutes is the golden standard, though some employers may ask to cut it down to just 10 minutes or extend it to 20-25.
• Who exactly will be present? A conversational presentation would undoubtedly be welcomed by your peers and a team leader but may appear too casual for the senior managers or board of directors.
• Does the HR team have a particular agenda in mind? Ask some leading questions to understand what kind of skills/experience they want you to demonstrate. If needed, use a proper agenda slide to include your content.
• What’s the IT setup? Should you bring your laptop? Do you need an adapter to connect to their projector? What kind of presentation software have they installed – PowerPoint, Keynote, Google Slides?

Everyone appreciates clarity.

In fact, 89% of professionals state their ability to communicate with clarity directly impacts their career and income.

Your presentation should flow, not rumble. Make sure that your story is easy to follow and your key message is easy to digest, remember, and pass on. If you want people to retain your main points, opt for the following structure:

Source: this infographic was created with  3 Steps Editable 3D Ladder Infographic

Here’s an interview presentation example styled in this fashion.

What is: The company’s presence in the Middle East is low. Only 15% of revenues come from the top markets.

Why this matters: The UAE fashion market alone is expected to grow at a CAGR of 21% during the next five years.

What could be: I have helped my previous employer open a flagship store in Dubai, have a lot of industry contacts, and am familiar with the local legislature. Your brand can expect a 17% revenue growth within one year of opening.

You can find even more ideas for designing your presentations in this post .

The choice of slides will largely depend on whether you are asked to talk about yourself or present on some task that you will be required to do as part of your job (e.g., create marketing campaigns).

Most interview presentation templates feature the following slides:

• Opening Slide
• Quick Bio/Personal Summary
• Career Path
• Education timeline
• Key Skills and Expertise
• Case studies/examples of the problems you have solved at your past jobs
• Your vision for your future role.
• What exactly can you bring in as the candidate (we will come back to this one later on!)

Can’t figure out where to start? Check out our AI PowerPoint generator to create an entire interview slide deck in a couple of clicks, or just download a job interview template . Swipe down to learn from the either of the following job interview presentation samples.

Typically, a talent acquisition team will suggest broad interview presentation topics for you. For example, if you are applying for a sales position, they may ask you to develop a sales presentation for some product (real or imaginary).

Some employers will request a short presentation about you or your hobbies to understand whether you are a good “fit” for the team and share the company’s values. Remember this: your audience will be assessing your aptitude for the role, no matter which topic you were given.

In fact, the interviewers at this point don’t care that much about your experience and skills. They want to know how you can apply those to solve the company’s pressing problems – meet sales targets, improve ROI from social media marketing or help them earn more revenue.

Your job is to make an educated guess… predict the most wrenching problem, and pitch your “magic pill” during your interview presentation.

I know what you are thinking – but how do I find the right opportunity/problem to tackle?

Businesses across different industries pretty much struggle with the same generic challenges related to either of the following:

Your topic should clearly address one of these areas and offer a potential roadmap for solving some specific problem within it.

Let’s say that you are applying for a sales role. Clearly, you will want to tackle the “customer audience” set of problems. To refine your idea, ask yourself the following questions:

• Can you think of a new customer segment the company should target? Who are they, what do they want, and how you can help the company reach them?
• Do you have a network or experience to identify and pitch new clients?
• Can you think of new collaboration opportunities the company could use to attract a whole new niche of customers?

So a sample job interview presentation about yourself should include a series of Problem & Solution Slides , showing exactly how you will address that issue if the company hires you.

Here’s another PowerPoint presentation about yourself for job interview example worth using – incorporate a case study slide, showing how you have successfully solved a similar problem for your past employer.

Wrap up your presentation by laying out the key steps the company needs to take. Give an estimate of how much time it will take to tackle the problem, and what changes/investments should be made.

Your conclusion should tell this: “Hire me and I will solve this problem for you in no time!”.

Source: StockSnap

Dial-Up Your Power

Take a deep breath and strike a “power pose” before you enter the room.

According to her research, power posers performed better during interviews and were more likely to get hired. Another study also proved this theory: unaware judges gave major preference to the power-primed applicants. So yes, pep talks do work!

The first 30 Seconds Count The Most

What you do and say in the first 30 seconds will make the most impact. Psychological  research  shows that listeners form opinions about your personality and intelligence in the first 30 seconds of the interview. So be sure to start with a compelling opening, framing exactly how you want to be perceived.

Try To Appear Similar to the Interviewer

Lauren Rivera, a professor from Kellogg School,  came to the conclusion that interviewers tend to hire “people like them” .

Even the top human resource management folks fall for this bias and tend to base their evaluations on how similar a candidate is to them, instead of trying to decide whether the person’s skill set is ideal for the position. So to be liked, you will have to act relatable.

Back up your statements with facts

To deliver a presentation with a bang, you can make use of pre-analyzed facts to support your hypothesis. Make sure to do your homework, study the company and its competitive landscape, and do the professional work you would have done as a member of the company crew. At some point in your interview presentation, you go “off the script”, and pull out a bunch of documents, supporting your statements.

For example, you can give away a quick plan indicating a number of things the employer could do today to save money, even if they don’t hire you. Make sure to be meticulous; your work will speak for you. But giving away this work will show the employer your commitment, skills, and focus.

And that’s exactly how to make your job interview presentation stand out. Most candidates just ramble about their skills and past career moves. You bring specificity and proof to the platter, showing exactly what makes you a great hire fair and square.

Within a selection process, there are many interactions (interviews and dynamics) that you must successfully complete in order to be the next selected candidate. One of your objectives in this first interaction should be to generate a great first impression in the company. For this, we recommend using the Elevator Pitch for Interview technique.

The Elevator Pitch for Interview will allow you to present yourself in a solid and professional way in less than 60 seconds, in order to generate an outstanding first impression.

What is an Elevator Pitch for an Interview?

The Elevator Pitch is a condensed speech about yourself that aims to generate engagement in no more than 60 seconds. Entrepreneurs widely use this type of speech to persuade investors and job seekers in job interviews. Your Elevator Pitch for the Interview will generate a great first impression to the employer and be better positioned than other candidates. If your goal is to make a convincing presentation in a job interview, your Elevator Pitch needs to be well crafted.

How to Make an Elevator Pitch for an Interview

There are many ways and tips to make an excellent Elevator Pitch for a job interview. This section provides you with essential advice to make your interview more convincing.

Identify your target

You need to know to whom you are presenting yourself. Is it a recruiter? or an executive?. Your Elevator Pitch will change depending on the receiver.

Comprehend the needs of the hiring company

Make an advanced study about the search requirements for the job position. Identify your strengths. Highlight them. Demonstrate your experience. Identify your weaknesses. Show that you have a profile that seeks constant improvement

Create a clear, concise, and truthful Elevator Pitch

This point is critical. Your Elevator Pitch must be clear, concise, genuine, and impactful. Go from less to more. Generate a real hook in your audience. Try not to go off-topic or talk too much, and be brief in everything you want to say.

Speak naturally and confidently

If you can speak fluently and naturally, you can show a confident profile. Show you know what you are talking about and what you want.

Elevator Pitch Example for Job Seekers

This section illustrates an Elevator Pitch Example targeted to Recruiters. It will help you put together your own.

“My name is [NAME]. After graduating with a degree in Business Administration, I have spent the last five years accumulating professional experience as a Project Assistant and Project Manager. I have successfully managed intangible products’ planning, strategy, and launch these past few years. I was excited to learn about this opportunity in Big Data – I’ve always been passionate about how technology and the use of information can greatly improve the way we live. I would love the opportunity to bring my project management and leadership skills to this position.”

Ways to avoid common mistakes in your Elevator Pitch

Keep in mind the following points to avoid making mistakes in your Elevator Pitch for an Interview.

Don’t hurry to make your Elevator Pitch

The Elevator Pitch lasts approximately 60 seconds. Do it on your own time and naturally, as long as you make it clear and concise.

Do not always use the same Elevator Pitch for all cases

One recommendation is not to repeat the same Elevator Pitch in all your interviews. Make changes. Try new options and ways of saying the information. Try different versions and check with your experience which generates more engagement and persuasion.

Make it easy to understand

Articulate your pitch as a story. Think that the person in front of you does not know you and is interested in learning more about your profile. Don’t make your Elevator Pitch challenging to appear more sophisticated. Simply generate a clear and easy-to-understand narrative, where all the data you tell is factual and verifiable.

Don’t forget to practice it

Practice is the key to success. Your Elevator Pitch for Interview will become more professional, convincing, and natural with practice.

How to End an Elevator Pitch?

An essential aspect of ending an Elevator Pitch for an Interview is demonstrating interest and passion for the position. You have already presented yourself and established that you have the necessary background for the job. Closing with phrases revealing passion and attitude will help reinforce your pitch.

We recommend you use expressions such as:

“I have always been interested and curious about the area in which the company operates, and it would be a great challenge for me to be able to perform in this position.”

“I have been interested in moving into your company for a while, and I love what your team is doing in IT.”

“I would like to advance my career with an employer with the same values. I know that thanks to my profile and experience, I can make excellent contributions to your company.”

Keep It Visual: Use visuals like images, graphs, and charts to convey your points effectively. Visuals can make complex information more accessible and engaging. Consistency Matters: Maintain a consistent design throughout your presentation. Use the same fonts, color schemes, and formatting to create a cohesive look. Practice Timing: Be mindful of the allotted time for your presentation. Practice to ensure you can comfortably cover your content within the time limit. Engage the Audience: Incorporate elements that engage the audience, such as questions, anecdotes, or real-world examples. Interaction keeps the interview panel interested. Use White Space: Avoid cluttered slides. Use white space to create a clean and uncluttered design that enhances readability.

Presenting during a job interview can be nerve-wracking. Here are some strategies to overcome presentation anxiety:

• Practice: Practice your presentation multiple times, ideally in front of a friend or mentor. The more you rehearse, the more confident you’ll become.
• Visualization: Visualize yourself by giving a successful presentation. Imagine yourself speaking confidently and engaging the audience.
• Breathing Techniques: Deep breathing can help calm nerves. Take slow, deep breaths before and during your presentation to reduce anxiety.
• Positive Self-Talk: Replace negative thoughts with positive affirmations. Remind yourself of your qualifications and the value you bring to the role.
• Focus on the Message: Concentrate on delivering your message rather than dwelling on your anxiety. Remember that the interviewers want to learn about your skills and experiences.
• Arrive Early: Arrive at the interview location early. This gives you time to get comfortable with the environment and set up any technical equipment you use.

Maintain Good Posture: Stand or sit up straight with your shoulders back. Good posture conveys confidence and attentiveness. Make Eye Contact: Establish and maintain eye contact with your audience to show confidence and engagement. Use Open Gestures: Employ open gestures, like open palms and expansive arm movements, to convey enthusiasm and openness. Smile and Show Enthusiasm: Genuine smiles and enthusiastic facial expressions demonstrate passion and eagerness. Control Nervous Habits: Be mindful of nervous habits like tapping or fidgeting, which can distract your audience and convey anxiety.

Stop fretting and start prepping for your interview presentation. You now have all the nitty-gritty presentation tips to ace that interview. If you are feeling overwhelmed with the design part, browse our extensive gallery of PowerPoint templates and cherry-pick specific elements ( diagrams , shapes , and data charts ) to give your interview presentation the top visual appeal.

Here you can see some 100% editable templates available on SlideModel that could be useful for preparing an interview presentation.

1. Versatile Self-Introduction PowerPoint Template

Use This Template

2. Professional Curriculum Vitae PowerPoint Template

This a sample of PowerPoint presentation template that you can use to present a curriculum and prepare for a job interview presentation. The PPT template is compatible with PowerPoint but also with Google Slides.

3. Modern 1-Page Resume Template for PowerPoint

4. Multi-Slide Resume PowerPoint Template

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HR, Human Resources, Interview, Job, Resume Filed under Presentation Ideas

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Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan, you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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Complete Guide For Preparing Job Interview Presentation With Examples

Making a presentation during an interview can be intimidating! Still, it’s a terrific method for you to highlight your abilities, personality, and suitability for the position and an excellent approach for employers to learn more about your expertise and knowledge.

Your ability to effectively communicate essential information and the quality of your design can frequently make the difference between a failed and successful presentation. No matter how solid your research or ideas are, excessive slides, packed content, and unreadable fonts might turn interviewers off. However, developing an eye-catching presentation can support your expertise and give you more confidence. It is a skill you should invest time in learning.

In today’s blog, we will go through all the components you should include in a presentation for interview and how to deliver them efficiently.

What Is A Job Interview Presentation?

Before seeing what you should include in a presentation for interview, let us discuss what is an interview PowerPoint presentation: 

As your career advances, especially to an executive position, you might be required to give a presentation during an interview. These kinds of presentations help the hiring manager in doing employee performance reviews and let them decide whether you’re worthy of the position. 

You may have to assemble a business plan and present your ideas, finish a task and demonstrate how you approached it, conduct research and submit your findings to a panel, or even give a presentation about why you would be an excellent fit for the position. All these presentations and tasks can be classified as interview presentations as they will convey your knowledge about the industry, organizational skills, communication skills, attention to detail, creativity, and more.

Giving presentations is something that many people find scary, especially when they’re concerned about an interview. However, you might have to do it at some point in your career, so the sooner you learn how to do it, the better. So, in the next section, we will see what an employer expects to see in your presentation for interview. 

What Is the Employer Looking for in a presentation for interview?

The employer searches for a candidate who will stand out throughout the hiring process. They are looking for someone who will blend in with the business culture and who is knowledgeable about their profession. Another method to determine if candidates are qualified for the position is to ask them to give a presentation.

During the interview, your employer might notice the following crucial competencies:

• Your written and vocal communication style
• The way you interact with your audience
• Your profession and industry expertise
• Your capacity to adhere to a brief
• Your capacity for organization
• Your meticulousness

When an employer witnesses a blind presentation, they can additionally note:

• Your ability to function under pressure
• How imaginative you are

In the end, the employer is also determining whether you fulfill the requirements listed in the job description, so make sure to review it while you prepare.

What to include in a job interview presentation template

Here are a few components that you should consider while preparing a powerpoint presentation for interview:

Presentation type and topic

Choose a presentation style before you start getting ready for a presentation. It will impact the kind of template you make. For a virtual slideshow presentation, write a simple slide breakdown or a script for an oral presentation. The technologies used during your interview also influence your presentations. Consider contacting a recruiting manager with any queries before making any preparations if you need clarification on what they anticipate. When given a topic for your presentation, you can plan your study accordingly. Alternatively, suppose you have the freedom to select your topic. In that case, it’s advisable to focus on themes that ignite your passion and align with your expertise, ensuring you can effectively convey your message quickly.

Make a shorter presentation with tons of words, even if you want to impress your potential boss by showing how much effort you put in. Keep it simple with short slides that look good and convey your message. Aim for no more than ten slides, and make everything brief. It guarantees that the material you present will stick in the recruiter’s mind and make you stand out from the other applicants. Some recruiters might even allot a certain amount of time for your presentation; be sure to account for this and stay within it to avoid giving the impression that you lack time management abilities.

Include research findings and quotes from prominent figures in the industry in your presentation if you are performing research for it. It exhibits your business awareness and lends authority to your ideas.

Brand Style

Use the presentation and style of the company. It will demonstrate your diligence in research and draw attention to your brand awareness.

How To Prepare A Presentation For A Job Interview

To prepare a PowerPoint presentation for interview, follow these five steps:

1. Analyze the business

Be sure to research the company you are applying to before submitting your application. By exploring the business, you can incorporate crucial details into your presentation. To learn more about the company’s offerings, application procedure, market size, performance, leadership, and governance, visit their website. Examine news stories, features, and press releases recently covered by the media. If the business has a social media account, review the most recent updates to see the preferred tone and any new advancements.

2. Recognize your target audience

The audience for your interview will probably vary depending on the job you are applying for. It is essential to know who will be at your presentation, their departments, roles, and what they’re good at. For example, suppose you’re applying for human resources. In that case, your presentation will differ from someone applying for a sales or executive role. Hence, it will be more effective if you customize your presentation for the audience. Make a PowerPoint presentation that interests and is relevant to the audience’s technical and non-technical segments.

3. Get notes ready

Make notes on the company or sector you will present for. It’s crucial to be ready to discuss the topic you’ll be given during the interview. The interviewer can gauge your understanding of the more significant business the company works in, so include current industry news in your notes.

4. Adopt a rational framework

Make sure that the format of your presentation is well-organized. An organized presentation makes it easier for your audience to follow along and stay interested. A strong finish, exciting material, and an engaging introduction define a successful presentation. A strong opening grabs the audience’s attention, and your engaging facts persuade them that you are a standout contender.

5. Work on your delivery

Once your presentation is ready, practice delivering it. You can also catch presenting mistakes with proper practice. You can get prepared by using a camera to record yourself. You can also present in front of your friends and solicit their opinions on what went well and what still needs improvement.

How to Deliver Your Presentation For Interview

When delivering a PowerPoint presentation for interview, follow these tips:

• Seek advice
• Recognize your target
• Identify a central idea
• Tell an engaging tale
• Take a strategic stance
• Adopt a constructive mindset
• Get comfortable delivering
• Communicate nonverbally
• Conclude powerfully

1. Seek advice

Ask the recruiting manager for any clarification you might need before you start working on your presentation. Read and review all the directions regarding the presentation first. Ask the hiring team if they would prefer to hear about a particular topic or if you should develop your own if the instructions do not specify one. Next, determine how long you can expect to speak with the hiring team. You can show that you are detail-oriented, receptive to criticism, and have practical communication skills by asking for help.

2. Recognise your target

Find out how knowledgeable the audience is so that you can communicate at a level that is understandable and sophisticated. To better understand the audience and adjust your discussion to your audience’s knowledge, experience, and interests, think about asking for names and positions. Obtaining all your information will help you make your discussion more effective and relevant, raising your candidature rating.

3. Identify a central idea

Be careful to choose a focal point when deciding on a presentation topic. Ensure the audience understands your presentation’s main point by organizing it around a single idea. Reduce the points in your presentation to make it seem comprehensive, well-thought-out, and professionally prepared.

4. Tell an engaging tale

Some of the best ways to organize a presentation are through conventional storytelling techniques , whether you’re talking about a finished project or a highly technical subject. Using a proven method, you can make your message stick in people’s minds and grab their attention. To tell an engaging story, take the following actions:

• Describe the issue.
• Describe the significance of the issue.
• Talk about the difficulties you encountered while trying to find the solution.
• Finish with a powerful impact and resolution.

5. Take a strategic stance

Without being too commercial, use your presentation to establish yourself as the protagonist of your own tale. When feasible, use evidence to support your claims; otherwise, highlight your best traits and the most pertinent experience in your presentation. Seize the chance to show that you are a candidate who can quickly help the organization achieve essential goals.

6. Adopt a constructive mindset

Throughout your presentation, maintain an optimistic attitude while discussing your challenges. Consider emphasizing how you improved a problematic situation or discussing your efforts to overcome difficult circumstances. When appropriate, project an image of being proactive and emphasize your steps to resolve a problem. Let the information and data lead your presentation so the interviewers can grasp your thought processes.

7. Get comfortable delivering

To ensure you leave a positive first impression on the recruiting team:

• Practice your presentation multiple times in advance.
• Try presenting without consulting your notes or reading your script after a few practice sessions.
• Keep track of the time during each practice session to determine the perfect pace.
• Choose the main themes you want to discuss as you review each presentation segment to help it sound more natural and prevent it from coming across as too prepared.

8. Communicate non-verbally

Practice confidently expressing yourself while standing up and speaking. Face the audience directly, have a cheerful look, and smile naturally. To make points, keep your shoulders back and utilize small hand motions. Keep eye contact throughout your job interview PowerPoint presentation, particularly when making a crucial point.

9. Conclude powerfully

Create a memorable conclusion to ensure your presentation is as compelling as possible. A broad, open-ended question that came up throughout your study could be an excellent way to wrap up. A one- to three-word key takeaway that helps your audience recall the presentation’s primary point can also be used to wrap up. Integrating your message with an intriguing quotation next to the organization’s mission, vision, and goals is another effective wrap-up technique. In closing, raise any queries to show you are receptive to criticism and conversation.

Helpful tips For the Job interview Presentation

Here are some tips that you can use during the presentation for interview: 

1. Create the outline

When requested to give a presentation at an interview, you should have enough time to organize it according to a predetermined outline. If the interviewer still needs to provide you with all the necessary information, ensure you know how the process will work out regarding the topic, time limits, available multimedia devices, and participants. Remember that adhering to the brief is a necessary component of the evaluation process, so if you’re requested to do the task in less than or equal to 10 minutes, stay within that amount of time. After you’ve confirmed the nature of the interview, you should begin preparing a presentation that will wow the audience and showcase your qualifications for the post.

2. Establish a framework

Developing a presentation with a coherent framework facilitates the communication of your ideas. A well-considered framework conveys your thoughts intelligibly and concisely rather than jumping from one notion to another. Naturally, an introduction is the ideal place to begin. Set the scene immediately and emphasize how your solution makes a real difference. Next, compose a story using informative statistics and first-hand accounts. It should demonstrate how your skills and expertise help the business achieve its objectives.

3. Improve the visual assistance

Your audience shouldn’t just be able to read the slides from your presentation. They must endorse what you’re saying to keep their attention on you. It entails using fewer wordy slides and increasing the number of images to illustrate your arguments better.

4. Practice For The Job Interview Presentation

Although it may seem obvious, people must practice their presentations long enough. Even if you have a better idea than the other interviewees, there’s a considerable possibility the hiring panel will only understand the relevance of your speech if you convey it well. To find the ideal balance, practice with friends or family and ask for feedback on your areas of weakness.

5. Get ready to adjust

It would be best if you rehearsed to project a powerful presence during your presentation. Still, the hiring panel may try to knock you off balance. Consider potential question topics when you draft your presentation. It might assist you in preparing answers that demonstrate that you have thought through the issue.

6. Pay attention to the little things

Once the creation of your presentation is complete, focus on fine-tuning the minor elements. We’ve already discussed the need to speak deliberately. Still, to project confidence, you should also remember to make eye contact and display open body language. Your presentation will go more smoothly if you are more prepared. Ensure you arrive early on the interview day so you can set up your presentation. Ensure your tech gadgets function properly, bring extra batteries for your remote controls, and allow enough time for a final evaluation.

Lastly, you can ensure you deliver a standout presentation showcasing your most substantial skill sets by giving your job interview presentation more thought and preparation.

Job Interview Presentation Examples:

Here are some job interview presentation examples of a presentation template to assess a candidate’s ability to teach by having them give thesis statements:

What Is A thesis statement?

Introduction.

Brad Cooper

As a seasoned academic writer, I plan to teach English in middle schools. A thesis statement is a crucial sentence that sums up your paper’s central topic. I will define a thesis statement today and give you an example to see what one may look like in an academic work.

Defining a thesis statement

A thesis statement is a sentence that exposes the reader to the primary idea of a paper or essay in the opening paragraph. Your thesis statement is one of the most crucial sentences in your work and one of the first things the reader will see, but it may also be one of the most difficult to compose! 

An example of a thesis statement

It is an illustration of a thesis statement for a literary devices-related English paper: The central premise of this novel is that hardship can lead to triumph with hard effort and perseverance; the author presents this idea through metaphors and foreshadowing.

As I explained in my presentation today, a thesis statement is a paper’s central notion. Since it’s an essential component of the writing process, young children must know this subject as soon as possible. I appreciate your attention to my presentation. Do you have any questions concerning my credentials or the information I provided? I would be happy to help.

Job Interview Presentation Templates

SlideUpLift is well-known for its vast collection of expertly designed PowerPoint templates covering a wide range of subjects and businesses. One notable category within its repertoire is the Job Interview Presentations section. Here, you can find templates explicitly tailored for interview scenarios, enabling seamless presentations during job interviews such as job interview presentation examples. These templates come in various styles, such as making dynamic employee profiles and using the STAR system to highlight skills. 

Interview Resume Presentation PowerPoint Template

The Interview Resume Presentation PowerPoint Template aims to help people with different professional backgrounds increase their chances of getting hired. This template consists of 11 slides, including all the relevant information that a job seeker should include in their resume to seek an excellent job. Job seekers, interns or students, professionals looking for a promotion, independent contractors, consultants, etc. can all use it.

Presentation Agenda PowerPoint Template

The Presentation Agenda PowerPoint template is valuable for incorporating a structured agenda into your job interview presentation. The Agenda Presentation template features four dedicated agendas, providing a clear, organized layout highlighting key topics. The slide can be included in your presentation, allowing you to communicate the issues to be covered effectively. Whether you are outlining the interview process, presenting key points, or discussing specific aspects, this template ensures a professional and visually appealing agenda for a presentation.

Star Job Interview Presentation Template

The Star Interview PowerPoint template adopts a structured format featuring four blocks: Situation, Task, Action, and Results. 

This template is tailored for interviews or presentations using the STAR (Situation, Task, Action, Results) method to assess or communicate experiences. Each block provides dedicated space to articulate the specific Situation, Task at hand, Actions taken, and Results achieved.

30 60 90 Day Plan for Interview PowerPoint Template

A 30 60 90 Day Plan for an interview presentation is a structured outline that illustrates your intentions and proposed actions during the first three months of your employment in a new role. It’s a tool used to demonstrate your understanding of the position, your strategic thinking, and your ability to set goals and achieve them.

Animated Job Interview Presentation PowerPoint Template

This is another amazing resume PowerPoint template for you. The unique thing is that it comes with animations. These Animations make your presentation more exciting and attractive for the audience. Download it and customize it as per your requirements. Add your details, and you are good to go.

With all the information and tips in this detailed article, you can end your worries and prepare for your job interview presentation like a pro . You now possess all the specific presenting advice needed to ace the interview. If the design aspect overwhelms you, peruse our vast collection of PowerPoint Presentation templates and select particular components (such as data charts, shapes, and diagrams) to give your presentation the best visual appeal.

How long should my job interview presentation be?

Aim for a concise presentation, typically lasting 5-10 minutes, to maintain audience engagement.

What's the best way to conclude my job interview presentation?

The best way to conclude your job interview presentation is by summarizing key points, expressing enthusiasm for the role, and opening the floor for any questions from the interview panel.

What should be the key focus of my job interview presentation?

Prioritize showcasing your skills and experiences and how they align with the job requirements and company values.

How can I handle questions during or after the presentation for interview?

Be prepared for questions by anticipating potential inquiries related to your content, experiences, or the role.

How can SlideUpLift benefit me in preparing a job interview presentation?

SlideUpLift provides a wide array of professionally designed PowerPoint templates, including specific templates for job interview presentations. This resource can significantly help you create a standout and impactful interview pitch.

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How To Present A Marketing Plan For An Interview

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Heres an example. You want to make a strong presentation introduction to global pollution. Use the following slide to reinforce the statement you share:

Seven of nine snow samples taken on land in Antarctica found chemicals known as PFAs, which are used in industrial products and can harm wildlife

Backup Your Statements With Facts

For example, you can give away a quick plan indicating a number of things the employer could do today to save money, even if they dont hire you. Make sure to be meticulous, your work will speak for you. But giving away this work will show the employer your commitment, skills and focus.

And thats exactly how to make your interview presentation stand out. Most candidates just ramble about their skills and past career moves. You bring specificity and proof to the platter, showing exactly what makes you a great hire fair and square.

Take Your Data Everywhere With A Mobile Kpi Presentation

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Q60 If There Is An Internal Conflict About The Design Of The Website Homepage How Will You Help Us To Pick One

Ans. A well-designed home page gives the first impression of your business to your audience hence, it should be bright and appealing depending upon the business. You can pick the homepage that you like and back your answer with the right justification. You can say that this homepage has elements like a clear call-to-action button, appealing brand message, excellent visual branding, trustable, social media buttons, proper sitemap, etc.

What Is Social Media Marketing And How Is It Different From Digital Marketing

Ans. Social media is a buzzword used for various sites that are used to carry out social actions and build connections online. Like Facebook is a full-blown social networking site. It not only lets you share updates, photos, joining events and but also carries out paid promotions of brands through ads. Digital marketing comprises online marketing, social media marketing, and mobile marketing. While digital marketing is the application of multiple digital channels to build awareness and promote a business/product as well as services to a target audience, social media is dependent only on networking platforms.

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B Quantitative Market Data

Quantitative market data provides measurable information about your market. It answers what, who, how much, and how many questions to complement the why questions from qualitative data. The best and most used method for getting such data is conducting surveys.

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Question #: Tell Us About Your Marketing Background And Experience

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How to Deliver a Winning Interview Presentation

Written by: Unenabasi Ekeruke

The average corporate job opening receives about 250 resumes . To find the most suitable candidates, many companies make interview presentations a decisive part of their hiring process.

Whether you're looking to switch jobs or move up the ladder in your organization, a well-crafted interview presentation might be the key to landing your next role.

Interview presentations give you a chance to pitch your skills and showcase your knowledge about the position. Delivering an exceptional presentation will put you a step ahead of other candidates.

But how do you make your interview presentation stand out?

In this article, we've rounded up the best tips for preparing and delivering a winning interview presentation that will help you stand out and land you the job.

Let's get to it.

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Table of Contents

What is an interview presentation, what employers look for in an interview presentation, how to prepare for your interview presentation.

• 11 Interview Presentation Tips to Help You Stand Out

In many industries, interview presentations help recruiters pick the best candidate for the job.

They also help managers gauge a candidate's presentation skills, especially if the job role involves pitching to clients or top management.

Interview presentations often involve presenting formal talks about subjects that interest recruiters. These subjects could be directly related to your job role or the industry your prospective organization operates in.

Your interview presentation could potentially revolve around topics like:

• Emerging trends and innovations in a particular industry
• Competitive landscape and future predictions
• Business, operations and marketing strategies
• Improving sales and customer retention

It could also be about pitching your work experience, ideas and why you're the best fit for the role.

Let's say you're interviewing for a high-level position in the sales and marketing department. You may be asked to pitch the company's product or services to prospects or do these things:

• Predict trends in the industry where the company operates
• Talk about how the current market trend may affect sales for a particular line of products
• Present a marketing plan for your prospective role

Below is an interview presentation template that you can edit and use.

Sometimes, prospective employers may give you specific topics in advance, giving you ample time to prepare.

At other times, you may have to make blind presentations. This means you'll get topics shortly before the presentation and may have limited time to prepare.

Whatever be the case, nailing your interview presentations will up your chances of landing your new role.

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• Create insights into your recruitment and talent management processes with data visualization
• Keep all HR documents on-brand and beautiful, from employment contracts to company policies

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Take a moment to think about your best job interview.

Why did your employer choose to hire you ahead of other candidates? You probably ticked all the right boxes in terms of skills, experiences, education, personality and other factors.

But most importantly, it's how you presented your skills, capabilities and knowledge about the role that probably blew their minds.

At every stage of the hiring process, employers look for outstanding candidates who measure up to their expectations. These expectations may differ based on the job role, industry and organizational structure.

However, on a general note, recruiters will readily opt for candidates who:

• Understand the organization and its line of business
• Know their job role and what's expected
• Understand the company mission and will fit into the company culture
• Show passion, ambition and leadership qualities
• Demonstrate the ability to use their skills and experience to drive the company forward
• Know how to communicate and present in front of a small or large group of people

What specific presentation skills do employers look for?

Excellent presentation skills are a must-have for most client-facing roles or high-level positions. Therefore, asking a candidate to make presentations during interviews can help companies assess whether they can deliver on the job.

Not only that, interview presentations provide deeper insight into your abilities and skills, such as:

• Presentation design skills
• Verbal and written communication style
• The ability to hook, engage and interact with your audiences
• Ability to deliver the message with clarity
• Diligence and attention to details
• Work experience and sector knowledge
• Ability to read and interpret the mindset of listeners
• Use of visual aids
• Time management and organization skills

For a blind presentation, the employer may want to feel your pulse or perspective on issues or take notice of things like:

• The ability to think on your feet
• How you perform under pressure
• How persuasive and creative you can be

Ultimately, the recruiter is also checking to see if you meet the core competencies for the job. Therefore, make sure to revisit them during the blind presentation.

Beyond landing the job, getting it right with your presentation can set the tone for further engagements with your colleagues and top management.

Preparation is one of the keys to delivering an excellent interview presentation.

Once you've received the details about the interview, don't leave your preparation till the last minute or assume you can wing it. Use the days leading up to the interview to put the necessary things in place.

Here's what you should know. Preparing for your interview presentation puts you in control and increases your chances of securing the job.

Unfortunately, knowing how to prepare for interviews may be a big challenge for many people.

But we've got you covered.

Use these tips below to get yourself interview-ready.

1. Ask the Right Questions

Whether you receive a phone call or email about your interview, ensure you're clear about the details. Rather than make sweeping assumptions, go ahead and do these things:

• Find out what your prospective employers expect from you.
• Ask if you'll get a topic before the presentation date or if it's a blind presentation. Also, find out if you'll be allowed to choose from a list of topics.
• Find out who your audience will be (recruitment agencies, HR, supervisors, top-level management).
• Ask how many people will be present at the interview.
• Make sure to ask how long the presentation will last. Having a timeframe will help you decide what to add or delete from the presentation.
• Find out if they have a preferred presentation style.
• Ask what technical equipment and presentation tools will be available.
• Find out whether there'll be provision for sound, audio and visuals.

By asking these questions, you'll know what recruiters expect from you and align your presentation to match their needs. Plus, they'll judge your suitability for the role based on how you pay attention to the finest details.

2. Research the Company and the Position Before the Interview

Now you have answers to the fundamental questions, go ahead and research the company and the position you've applied for.

That's not all. Find out the industry the company operates, the major players and where the company ranks within the industry.

Doing this will enable you to:

• Structure your presentation and
• Interpret your job role within the context of the industry where the company operates.

For example, if you're an accounting professional, it's not enough to understand general accounting principles.

You'll have to understand what your role entails within the context of the industry you'll be working in. It could be oil and gas, mining, tech, construction, health, finance or entertainment.

Here are other things you should find out during your research.

Company Vision, Mission and Goals

Find out the company's history, what they stand for and their area of interest. It's also a good idea to research their major competitors and how they've fared in the market.

But how do you find this valuable information?

The company's website and social media channels are good starting points. News, blogs and third-party sites can provide more information about what the company has been up to.

Having this essential info will help you:

• Determine subjects relevant to the company and the area you should focus on,
• Tailor your interview presentation to their needs and
• Impress your potential employers.

Not only that, but it also shows you're prepared to be part of that organization's culture.

Potential Audience

Part of your research should be to find out who is going to be interviewing you. One way to get that information is by asking the company's HR or using your intuition.

For example, if you're applying for a sales and marketing position, the marketing, sales and HR managers will most likely be on the interview panel.

Next, find out their interests and job responsibilities. Platforms like LinkedIn , Meetup , Indeed and other job boards can come in handy.

You might want to take note of their experience levels.

Professionals with different experience levels have varying concerns.

For example, while top management may care about your administrative or leadership abilities, a team lead may be more interested in your technical or problem-solving skills.

If you focus on what matters most to your audience, you'll attract their interest and win them over.

3. Structure Your Interview Presentation

If you want to keep your audiences hooked to your slides, ensure your presentation is well-structured.

Doing this will keep you on track and prevent your audience from zoning out of your presentation.

Here's how to create an excellent presentation structure.

In its simplest form, a well-structured presentation should have an introduction, body and conclusion.

• Compelling introduction: Your introduction should briefly sum everything about you, your presentation objectives and why it's relevant to your audience. You can ask a question, tell a story, share facts or use humor to spark interest.
• Engaging body: This is where you present the main details of your topic. Make sure to back your argument with facts or a wealth of information that shows that you're the best candidate for the job. Talk about the company goals and how you'll help to achieve them.
• Memorable conclusion: Here, you should present your key takeaways about the topic. Likewise, briefly reiterate your skills, experience, expertise, past achievements and why they should hire you.

You can use presenter notes to ensure you stick to the structure. Throughout your presentation, keep your message clear. Plus, make sure every part of your presentation relates to the topic.

Check out this article for more tips on how to structure your presentation .

Structure your interview presentation to make it appealing and impactful like the one below.

4. Pay Attention to Design

Remember, first impressions count. And your interview presentation isn't an exception to this rule. Excellent presentation designs help you create an impactful first impression on your interviewers.

Think of your design as the aesthetic element that etches your presentation in your viewer's minds and sways them in your favor.

Whether you're pitching the company's product or your resume, having flawless interview presentation designs will help you tell stories better.

Not only does it create a memorable impression, but it also makes your presentation pack a punch.

You can start from scratch or jumpstart your creativity with interview presentation examples like the one below.

While creating your presentation slides , here are some things you should keep in mind:

Keep It On-Brand

Try to tailor your presentation design (font, color scheme, background, image) to the company's identity and visual language. Companies like Starbucks, Skype, Spotify and Netflix provide brand guidelines on their website.

Brand guidelines generally contain a set of rules on using the company’s branding elements. If the company doesn't have a brand guide, you can use the colors on their logo or website for your slide design.

Interviewers will most likely focus on a presentation designed in their organization's brand format. And doing this will show you've done your research about the company.

Pro Tip:  Use Visme's Brand Design Tool to automatically generate a branded presentation template with your employer's logo, colors and fonts. Simply enter in the URL to their website and watch the magic happen!

Create branded content & graphics with ease

• Add your brand color’s hex codes for easy access
• Upload or select your brand fonts
• Easily incorporate brand elements into your Vismes

Use Lots of White Space

Avoid cluttering your interview presentation slides with too many ideas, text or images. This could overwhelm your audience and make your presentation a pain in the eyes.

When designing a clean and effective presentation, it's important to use lots of white space. Don't use more than six words per slide . Stick to one idea and a minimum of two images per slide.

Use High-Quality Images

Be sure to use high-quality visuals that drive an emotional appeal.

Better yet, every visual you use should have a purpose behind it. If you're presenting an overview of yourself, it makes sense to use a nice, high-quality headshot of yourself. Take a cue from the interview presentation sample to create yours.

Even if you're using stock photos  to spice up your slides, make sure the images are carefully selected to balance the text on each slide and are relevant to the topic that's being discussed.

Using low-quality, irrelevant or pixelated images can not only make your presentation boring, but it can also negatively impact your image and make you come across as careless or lazy.

Make Your Slides Easy to Read

When selecting fonts and sizing them, use fonts that are readable on small and large screens. Stick a font size of 36 pixels for titles and at least 30 pixels for body text.

Additionally, to make your message pop, maintain a solid contrast between your text and background. If you use a dark background, use a white font color and vice versa. You can grab inspiration from the job interview presentation sample below.

In the template above, notice how the dark text color pops vibrantly on the white background. Additionally, the fonts are legible enough for readers to digest the message in the slide.

If you want to learn more about making your slide designs shine, read our in-depth article on how to create good presentation design .

5. Use Charts and Graphs to Visualize Data

As mentioned before, sprawling text and bullets aren't enough to drive visual appeal. You need to use visual aids to break up text and boost visual appeal.

By using a range of formats like graphs, statistics, diagrams , video clips and images, you can easily maintain audience attention and get your points across.

Notice how the job interview presentation sample below uses data visualization to present information.

Are you looking for high-resolution visuals for your interview presentations?

If the answer is yes, Visme's presentation maker has everything you need. The tool has a robust library of free and premium stock images, elegant fonts, icons, graphs, charts, infographics and other visual aids.

6. Keep Your Presentation Clear, Unique and Impactful

When it comes to making presentations, less is more.

As a presenter, you want recruiters to glance at your slide, gain interest and listen to you. Hence it's best to keep your slide short and simple, aiming for ten slides or less.

Be careful not to load too much information on your slides or break off tangents that don't support your topic.

Just like you, other applicants are looking to give an impressive presentation. Make your presentation memorable and unique. This will convince your employer that you are the ideal candidate for the job.

One way to make your presentation unique is by:

• Creating a simulated project or demo
• Using case studies related to the company's operations
• Creating a strategic plan for your intended role or department
• Depicting how you would use your skills to achieve the desired project goals

If you're doing a job presentation for a marketing position, for example, you can create a detailed strategic plan that wins the heart and minds of your interviewers using the template below.

7. Practice Your Delivery

Your interview presentation is a critical stage in the recruiting process. And having an excellent delivery will solidify your chances of getting the job.

However, having a flawless delivery starts with practice, practice and more practice.

For example, Steve Jobs was one of the most phenomenal speakers of his time. His keynotes and demos were compelling and filled with passion and energy.

But if you pull back the curtain, you'll realize why presentations were magical. What seemed spontaneous took hours and hours of practice.

Here's the thing. Rehearsing your presentation beforehand will help avoid babbling or being caught off guard.

Not only that, practice will make you become confident, familiar with the outline or structure and deliver your presentation smoothly.

How do you practice your interview presentation?

First off, deliver your presentation in front of a mirror and record yourself while you're at it. Repeat this as many times as possible and watch out for mistakes that could hurt your presentation.

Next, practice your presentation before your friends and ask them to take notes. Doing this will enable you to get feedback or work on areas that require improvements.

Encourage them to provide detailed feedback rather than general feedback like: "you did well" or "great design".

Before presenting his first TED Talk, author and business podcaster Tim Ferriss practiced his presentation with a group of friends and strangers. He went ahead to incorporate their feedback and suggestions in his next rehearsal.

During practice, go ahead and do these things:

• Time yourself to ensure your presentation falls within the allowed time
• Keep your shoulder and head high up
• Maintain eye contact with your audience (friends, family or professional colleagues)
• Be expressive and articulate your words with confidence.
• Take deep breaths and pauses in between your presentation
• Be audible and avoid speaking too fast

As you practice repeatedly, you'll have your points at your fingertips. Plus, you'll become more confident about your interview.

Dr. Jill Bolte Taylor practiced her 18-minute TED Talk about 200 times before getting on stage. Her speech below, “ My Stroke of Insight,” has amassed well over 25 million views on the TED site alone.

8. Follow Presentation Guidelines

While preparing for your big day, adhere to the employer's rules for the interview presentation.

The interview rules could include:

• Interview arrival time
• Document required
• The focus of the presentation and allotted time

For instance, if your interviewer says candidates must complete their presentation in 10 minutes, don't exceed the allocated time.

If you've not been given a time limit, keep your presentation between 10-20 minutes. Remember — people have short attention spans.

When you adhere to the guidelines, employers will believe you're reliable and can work with available resources.

9. Use the Right Presentation Tool

The tool you use to prepare your presentation is as important as the content. You'll find tons of presentation software out there, including PowerPoint, Keynote, Google Slides, Visme, Prezi and more.

Sometimes, your potential employer may favor a particular platform for your interview presentation. But more often than not, they'll leave you to make a choice.

In this case, it's advisable to build your presentations using a tool that's not only familiar but has everything you need to make your content shine. We strongly recommend a feature-rich tool like Visme .

Whether you're a novice or expert, Visme is precisely made to help you craft beautiful presentations and nail your delivery. The tool has 500+ templates, animations, fonts, and design themes that match your style and any niche you can think of.

You can also check out our quick video on how to create beautiful and professional interview presentations in Visme.

10. Have a Backup Plan

Keep in mind that complications could arise. Having a backup plan can help you put things back on track and complete your presentation successfully.

Your employer will mainly provide a screen, laptop, USB and other equipment.

Still, it would help to bring along your laptop and USB drive. They could come in handy if you want to quickly make some adjustments to your slide or review them before the presentation.

In addition, make sure to:

• Have duplicate copies of your presentation. You can save a copy on a USB stick, external drive or cloud drive.
• Email the file to yourself and the interviewers.
• Bring along a few printed handouts or copies of your slides, which you'll share with your audience.

Taking these steps can save the day if anything goes wrong such as computer breakdown, corrupt files, power disruption and other technical glitches.

11. Determine Follow-up Questions and Provide Answers

Now your preparation is in top gear. But wait, there's one more thing.

After creating your presentation, review the content and check for readability and spelling errors.

Then think up questions your audience might ask after your delivery. You'll want to brace up for questions that are both related and not related to the topic.

Here is a list of the common interview presentation questions that you can expect:

• What solutions do you recommend in light of the current realities and trends?
• Why do you recommend this solution?
• What strategy do we use to solve this problem?
• How do we convince investors to buy into this project?
• What resources do we need to execute these projects?
• What processes can we put in place to ensure the success of this project
• How do you plan to minimize the risks of this project?
• How does your recommendation align with the company's short-term and long-term goals?

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

11 Interview Presentation Tips

You've put in the work to prepare your interview presentation. Great job! Now the day and time of your presentation have arrived.

These 11 interview presentation tips will help you win your employers over.

1. Pick the Right Outfit

There's no hard and fast rule to picking the right interview outfit. And that’s because different companies and industries have preferred dress codes.

So your best bet will be to ask the hiring manager before the interview date. This will enable you to align your attire with the company culture.

Whether the acceptable dress code is formal or casual, wear something that makes you appear smart and confident. But when in doubt, stick to formal and smart business attire.

2. Arrive Early and Settle In

Whether you have an online or physical interview or presentation, this is a no-brainer. Showing up late doesn't only leave a bad impression, but it could cost you the job.

Arriving early to your interview will give you enough time to settle your nerves and tie loose ends.

A good rule of thumb is to arrive 15 to 20 minutes before your presentation. You'll have ample time to get comfortable with the equipment and the environment.

3. Start Strong and Build Rapport

The opening part of your interview presentation is where you set the mood for the rest of the presentation.

Here, you have to draw your audience in and convince them to listen to you. So aim to make it impactful and enthralling.

Once you get on the stage, build rapport with your audience.

Start by introducing yourself, professional experience, skills and educational background. Then, highlight your career achievements, records, awards and portfolio like the example interview presentation slide below.

The goal is to impress and attract your audience's attention. This is the moment where you convince recruiters that you’re worth listening to.

When it comes to your presenting your topics, you can kick off your presentation with the following techniques:

• Use captivating quotes
• Mention compelling statistics about the organization, industry or subject
• Tell an interesting story about yourself or the subject
• Talk about a trending news topic

Not only will this help draw your interviewers in, but it will engross them and set the mood for the rest of the presentation.

4. Be Confident

You've worked so hard to get to this point. Be confident that you've got this. Projecting confidence is also as important as having an incredible resume.

Recruiters love to listen to confident candidates. And developing this mindset will help you inspire trust and build connections with your potential employer.

If you're looking to keep your confidence high, do these things:

• Speak with authority and make eye contact with your audience: This is you selling yourself and reiterating that you've got all it takes to do the job.
• Pay attention to your body language: That's the first thing people notice. The way you carry yourself says a lot about how confident you are. Do your best to maintain the right body posture, smile, keep your head up and appear comfortable.
• Use hand gestures: Utilizing strong hand gestures adds personality to your speech and makes you expressive. For example, moving your hand in an upward motion can describe growth rate or increase. Likewise, opening or closing your hands depicts sizes.

5. Deliver Like a Pro

While making your presentation, ensure your delivery is crisp and clear.

Whether you're using your voice or microphone, command attention by enunciating words clearly and projecting them to the back of the room. Otherwise, you'll come across as timid or unsure of your assertions.

Resist the temptation to use a dull tone or communicate without facial expressions.

Instead, deliver your speech with passion and vary your pitch to convey feelings and different emotional intensities. Delivering your message with emotion and liveliness will keep your audience hooked.

Most people tend to speak fast when they're nervous. Well, if this happens, your interviewer may miss out on important points.

Thus, maintain a reasonable pace and have occasional pauses in between. This will give you time to catch your breath, collect your thoughts and let your messages sink in.

Remember your slide is supposed to support your presentation, so avoid reading your slides or notes. Doing this will bore your audience and give them the impression that you're inept on the subject.

Showcase your expertise with the help of the presentation interview template below.

6. Tell a Compelling Story

Storytelling is one the most effective ways to structure your interview presentation.

Whether you're simulating a project, discussing a technical topic or pitching your skills, storytelling is the key to winning audience interest.

Top business leaders are making the most of it. You should make it the foundation of your interview presentation.

For example, in the video below, Sara Blakely, founder of Spanx, leverages storytelling to explain how she built a successful product.

One of the reasons why Steve Jobs stood out during presentations is his ability to tell captivating stories. He used storytelling during his keynote addresses, pitches and notably during the launch of the first iPhone in 2007.

Here's the thing. Telling stories engages your audience and helps understand your points. Also, it makes your presentation more impactful and memorable.

Here's how to use storytelling during your interview presentation

• Plot: Select an area of focus and make it resonate with your audiences
• Characters: Highlight the major players in your story. It could be you, the company, the industry, competitors, etc.
• Opposition: Present a problem and why it matters to the organization or audience
• Journey: Discuss what you bring to the table regarding the solution, planning, execution, monitoring, problem-solving and management
• Conclusion: End with a strong resolution

What's more? To make your presentation cohesive and well-thought-out, use practical examples.

For example, the slide below highlights current gaps or problems.

Then, the next slide suggests practical steps to address the gaps or solve the problems.

7. Use Visual Aids

We discussed this during the preparation phase. And you've got to make it count while delivering your presentation.

Adding visuals to your story is a winning formula that works all the time.

Why? Interestingly about 65% of people are visual learners. Plus, our brains are wired to pay more attention to visual content.

But those are not the only reasons you should incorporate visuals into your presentation.

• Visuals attract audience attention and enhance your delivery
• With visuals, your audiences can quickly understand complex ideas
• They appeal to your viewer's imagination and drive an emotional connection
• Visual add power to your words and keeps your speech on track

You can use video, images, infographics and symbols to describe ideas or concepts. Map charts or statistical maps can help visualize geographical information.

You can visualize numbers using graphs, line charts, pie charts, bar charts and maps like in the slide template below.

8. Use Speaker Notes

While creating your slides, you can store essential talking points in your presenter notes. These notes are visible to you but aren't visible to your audience.

They help you recall key points like quotes, stats or ideas as you present.

Visme makes it super easy to add presenter notes to your slides. You can view your notes for the current and next slides as you present.

The tool also comes with a timer that helps you stay within the allocated time. If you're pressed for time, cut out the least relevant points and move the most important ones. Ultimately make sure you don't exceed the allotted time.

9. Be Prepared To Adapt

We get it. You've practiced your presentation and put other things in the right place.

However, keep in mind that things don't always go as planned. So you have to be willing to adapt to changes.

For example, you may have prepared a 10 minute presentation for interview and you’re given less than five minutes. Also, you may have planned to deliver your presentation and then take questions. But your interview may commence with questions or ask questions while you’re presenting.

Whatever the case, be prepared to pause for questions or switch to further discussion unexpectedly.

10. Have a Strong Closing

Your conclusion is as important as the intro. It determines what your audiences will walk away with and how they will feel about you.

Generally, it should be a summary of everything you discussed earlier. Therefore you have to bring it full circle and make it connected to the rest of your presentation.

Most importantly, make it convincing and memorable.

If your interviewer can remember the key takeaways from your presentation, you'll have the edge over other candidates.

Here's how to end your interview presentation in a memorable way:

• Ask your audience questions about the topic that sparks curiosity and gets them thinking.
• End with key takeaways that highlight the main points of your presentation.
• Double down on the problems and how you can help solve them.
• Mention how your recommended solution can help the company grow and increase their competitive edge
• Tie your message to an interesting quote that aligns with the company vision, mission and goals
• Highlight intriguing milestones and figures you can help the company achieve like profit margins, growth rate, market valuation, increased productivity, revenue growth, etc.
• Demonstrate that you are open to feedback, questions and further discussion about the topic

Use the job interview presentation example below to craft a striking conclusion that leaves a lasting impression on your audience.

11. Take Questions and Feedback at the End

After you've concluded your presentation, get ready for questions and feedback from interviewers.

Keep in mind that the questions may differ from what you rehearsed. Still, make sure you answer the question with confidence and demonstrate expertise.

If the question is challenging, take a moment to compose your thoughts before responding. Also, if the question isn't clear, don't be afraid to ask for clarification.

In any case, the panel will judge your suitability for the role based on what you say, how you present yourself and how you approach questions.

Ace Your Interview Presentations with Visme

Creating an effective interview presentation can be your weapon to launch or advance your career. With a winning interview, you can outperform other candidates and convince your prospective employers that you're the right fit for the job.

But it all starts with setting aside hours to prepare for your presentations. In addition, make sure you follow all the tips we've shared for delivering your presentation.

Looking to create a presentation that will land you that new role? Then you need to use intuitive presentation software like Visme.

Whether you're a learner or an expert, Visme is easy to use. We guarantee that it will pay off more than you can imagine. The tool offers hundreds of pre-built presentation templates, built-in graphics, multimedia, design elements and more.

Beyond creating stunning presentations, you'll be able to share your presentation live. You can also embed it to your website or download it as a video or editable file formats like PDF, PPTX and more.

Frequently Asked Questions (FAQs)

How do you start an interview presentation.

There are a few great ways to start your presentation with style, immediately grabbing your audience’s attention:

• Start with a provocative question or statement.
• Tell a story.
• Quote an influential person.
• Ask a question.
• Tell a joke.

What is a good presentation topic for an interview?

When creating a presentation as a part of a job interview, you want to choose a topic that will help to sell yourself and your knowledge. This might mean a prior project you worked on, some new tech in your industry, new industry trends, etc.

What is the point of an interview presentation?

An interview presentation helps potential employers understand your actual knowledge level in the industry. If you’re able to give an in-depth presentation showcasing how well you know about something related to your field, they’re much more likely to want you on their team.

How do you improve your interview presentation skills?

Looking to improve your presentation skills ? A few key interview presentation ideas and tips include:

• Keep your slides short and sweet.
• Practice before you present.
• Don’t read off your slides.
• Create a visually appealing presentation design .
• Show off your personality.

Easily put together winning interview presentations in Visme

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About the Author

Unenabasi is a content expert with many years of experience in digital marketing, business development, and strategy. He loves to help brands tell stories that drive engagement, growth, and competitive advantage. He’s adept at creating compelling content on lifestyle, marketing, business, e-commerce, and technology. When he’s not taking the content world by storm, Unenabasi enjoys playing or watching soccer.

Digital Marketing News

Job interview presentations: how to crush your next job interview presentation.

The Job interview presentation is a typical, but difficult part of the interview process. The presentation you have to give can differ massively to someone who is applying to a different role. For example, for a junior SEO or content writing position, you may have to do a written task beforehand, and then present on it.

But in a PPC or Paid ads position, you may be asked to conduct some data analysis and report on your findings and what your actionable outputs would be.

But despite this variety, there are a few universal rules for your job interview presentation that you should be aware of: From the key things to remember during a presentation, to common mistakes to avoid.

What is a Job interview Presentation?

A job interview presentation is a task, set by the interviewer, to assess your knowledge of a certain skill or skills, usually one that is incredibly important to the position you’re applying for.

While job interviews primarily consist of interview questions (and you definitely should prepare for the typical digital marketing interview questions you’re likely to face), you are likely to have to complete a job interview presentation as well.

These interview presentations can range from technical tasks and presenting your results and how you found the task, to giving a mock pitch or presentation for a client, or even presenting about yourself and why you are a great fit for the job.

And while there are a wide variety of job interview presentations you can be asked to give, your approach should stay the same.

Why Are They Asking You to Do a Presentation in Your Job Interview?

Employers primarily use a job interview presentation to gain a deeper understanding of your skills or experience: An area that will be crucial in your new role.

An interview presentation or task gives an interviewer a stronger sense of your ability than traditional interview questions. Which is why it’s essential to get it right.

But getting it right, depends on the role you’re applying for. So it’s important to identify which skills the task is asking you to show.

For example, if you’re going into a data heavy role, then a business will be eager to see how well you can work with large datasets and Microsoft Excel. Or in a client-facing, account management role, you’ll need to show you’re confident presenting and in high-pressure situations.

Recognising what the interviewer is looking for lets you know where to focus your efforts for your presentation. 

Key Things to Remember for a Job Interview Presentation

When completing your job interview presentation, there are a few key things that the interviewers will be looking for from your presentation that you need to remember:

These are the biggest points to remember during your interview presentation, but they’re not the only ones. You can always be up front with the interviewer or hiring manager you have been working with and ask them what they want to see from the interview.

11 Job Interview Presentation Tips 

1. keep it to a good length.

Something to ask yourself is, how long should your interview presentation be? Unfortunately, the answer is “it depends”. A presentation should be as long as it needs to be, to concisely and clearly convey the subject matter.

Many interviewers often give an outline of how long your interview presentation should take. And you can always ask the interviewer how long they would like the presentation to be: After all, they will have had multiple people complete this presentation for them before, and should know roughly how long it should take.

2. Make it visual

Your interview presentation should engage the interviewer, but without boring them.So you should aim to make it visually appealing: Which means more than just slides filled with text after text.

Instead of having fields of data, use graphs, diagrams and charts to make these more digestible and visually interactive. 

3. Don’t overcrowd the slides with information

We generally advise only having one idea or point per slide. You want your presentation to be easily digestible, without bombarding your interviewer with too much information at once.

After all, you should use the slides to highlight the most important parts of your presentation, and then go into more detail and expand on them yourself.

4. Use the company’s branding

A small touch for your job interview presentation to impress the interviewer, is to match the branding of the company you’re looking to join.

This simply entails looking at the company website, perhaps even downloading some of their downloadable assets, and copying their brand feel and style. 

While not a make or break for your presentation, it does show that you’re putting in the extra effort, and recognise how important the company brand is.

5. Proofread

When you’re finished with putting together your presentation, it’s time to double and triple-check it. Because there’s nothing more embarrassing than going to present and noticing a spelling mistake that throws you off your game. Or even worse, having it pointed out by the interviewer.

6. Make sure to practise beforehand

Whether you practise on your own or with others, it’s crucial that you practise your presentation beforehand. This allows you to:

• Make sure your presentation flows smoothly from slide to slide and point to point.
• Ensure you have fully memorised the content of the presentation.
• And that your presentation is an appropriate length, not too short or going on for too long.

And if you’re not a natural presenter, rehearsing and ensuring that you’re as practised as you can be is a great way to increase your confidence.

7. Present confidently and clearly

Just as important as the content of your presentation, is how you present it. Your job interview presentation could be full of information and be beautifully written and presented. But if you can’t present with confidence and clarity, the interviewer isn’t going to have much faith in your ability to work cohesively with others.

This is especially important in roles where you’ll be working with customers/ clients, or have to regularly collaborate within other teams within the business.

8. Don’t rush it 

When in a high-pressure situation, it’s understandable that you want to get through the presentation as quickly as possible. But your interviewer will absolutely pick up on if you’re rushing through the presentation and your nerves.

But it’s important to slow down and not rush through it. This allows you to take control of the presentation, and deliver it confidently and clearly.

9. Have relaxed and confident body language

Your body language tells your interviewer a lot more about how you’re feeling than you realise. So aim to have open body language, animated but not erratic. 

Meanwhile try to avoid having arms crossed, with conveys being uncomfortable in the situation. Or having a lack of eye contact, that can convey that you’re not confident with what you’re saying. And if your body language is saying that you aren’t confident with what you’re saying, why should the interviewer believe you!

For more information on what your body language says about you, and tips to improve your body language in interviews, have a look at our full guide here .

10. Leave some time at the end of your interview for questions

For example, if you’re given 30 minutes for your presentation, we would advise aiming for around the 25 minute mark, allowing 5 minutes for any questions.

This gives you ample time to answer any interviewer questions, and gives you the time to respond to challenging questions without feeling rushed, knowing you have the time to think of an answer.

11. Understand what the interviewer is looking to see, and prepare for any questions you might face

While it can be tricky, it’s important to put yourself in the shoes of the hiring manager and interviewer. Try to understand what exact skills they’re looking for from your presentation.

Understanding this will have a huge impact on your presentation and its contents. 

Additionally, understanding the areas of importance to your interviewer helps you to predict and prepare for potential questions you’re likely to face.

While you won’t be able to predict every question, you can prepare answers that can be adapted and used to answer a variety of questions.

For example, say you’re interviewing for a client facing role where your presentation is creating a pitch for new customers. A good idea would be to prepare answers for any potential objections the imaginary client may have to your pitch.

5 Mistakes to Avoid in a Job Interview Presentation

Just as important as it is to know what to do in your presentation, it’s important to know what not to do. Because these common interview presentation mistakes can cost you if you don’t prepare!

1. Being Nervous With Presenting

This one is certainly easier said than done. But it is possibly the most important thing to avoid in your job interview presentation. A little nervousness is absolutely normal. But being overly anxious can stop you putting your best foot forward.

A presentation is all about projecting confidence, in both yourself and the subject you’re speaking about.

And if you’re not a natural public speaker, (and even if you are) the best bit of advice we can give you is to practise your presentation until it feels natural. The more you practise, the better you’ll know what you’re presenting, and the more confident you will feel.

It can sometimes even be helpful to go over your presentation with a colleague or someone who can give some friendly advice. 

Of course, this is one of the perks of working with a recruitment agency, as we have seen hundreds of job interview presentations and tasks, and give you tailored advice on what the client is looking for…

2. Not Understanding the Task

When the interviewer gives you your task, it’s obviously important to understand what the presentation is asking you to do. But as we discussed earlier, you are asked to complete a job interview presentation for a specific reason. 

Understanding the reason behind this allows you to focus your time and efforts into what really matters, and put your best foot forward in the interview.

3. Having Too Much Information on the Slides

A common mistake we see from the candidates we work with is having too much information on your slides. Which sounds contradictory, after all, you want as much information in your presentation as possible, right?

Well yes and no. After all, you want your presentation to be chock-full of relevant information. 

But you should aim to use the slides of your presentation as talking points that allow you to present information. The slides should have examples, key figures, or data on, that allows you to expand on them in your own words. Because you want the attention to be on you, not just on the slides.

After all, nobody wants to sit through a half hour presentation of you reading out all the information that’s already on the slides in front of them.

4. Not Being Prepared For Potential Questions

Part of preparing your interview presentation, is predicting the potential questions you may face.

This may require some introspection: Thinking which areas of the presentation are most important, and which areas the interviewer is likely to focus on.

Realistically, you can’t think of every possible question that you can be asked. But, even the act of preparing answers to potential questions will make you more confident going into the interview, and help you to rehearse everything you need to present.

5. Going Overboard on Time and Content

One of the key things to remember for your job interview presentation is the need to follow the established time limit.

While you may have a lot to say on the subject, your interviewers will be keenly paying attention to how well you manage your time in a presentation.

If you’re in a client-facing role for example, the business won’t want to put you in front of clients when you go over the 30 minute allotted time by 10 minutes…

Or Work With a Recruiter Who Will Help With Your Job Interview Presentation !

Of course, it’s always helpful to have someone who can help you with the presentation in your job interview.

One of the perks of working with a recruitment agency like us here at Herd, is that we support the digital marketers and candidates we work with on their interview presentations. While we’re not SEO or PPC experts, we have seen hundreds of interview presentations, and can offer insight into what interviewers are hoping to see.

If you want some support with your job search, (just like with preparing for your job interview presentation), you can reach out to us here to see what we can do to support you in your job search.

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Interview presentation preparation tips

The interview presentation is becoming more common in the hiring process. It gives employers a better overview of your general aptitude and provides you with an opportunity to showcase your skills, knowledge, and experience. But how should you prepare for an interview presentation? What should you include? What if it goes wrong?

4th Jun, 2021

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What is an interview presentation?

As you progress further in your career, particularly to executive level, you may be asked to give a presentation for interview. Perhaps you’ve been asked to conduct research and present your findings to a panel, complete a task and show how you approached it, put together a business plan and present your ideas, or even give a presentation about yourself and how you would excel in the role. Whatever you are presenting about, how you approach it should remain the same.

Many people find giving presentations intimidating, especially during an interview when you’re already nervous, but it’s something that you may have to do throughout your career – the sooner you tackle this skill, the better.

Why are you being asked to do a presentation for a job interview?

Many employers opt for a presentation-style interview as it gives a better overview of your general aptitude when compared to, or combined with, a traditional question and answer interview, like a competency-based interview . The interviewer is looking for proof that you can do the job and that you possess the required skills and traits.

Additionally, if you put time and effort into your presentation, this will highlight to the hiring manager that you are committed to the role and enthusiastic about joining the company. How many times have you been asked in an interview ‘Why do you want this position?’ or ‘What is it about this role that attracted you to it?’. They want to know how much you want this position, rather than just any position.

How to prepare a presentation for an interview

Where do you start? What should you include? The presentation is your opportunity to showcase your knowledge, experience, and communication skills as well as your organisational skills and diligence – so start with the job description and person specification and pick out key skills and traits that the company is looking for. Then you can prepare your presentation around what they want to see.

For example, if the business is looking for someone creative, pay great attention to the style of your presentation. If it is looking for someone who is a confident public speaker, spend more time perfecting your speech. If attention to detail is paramount in the role, double and triple check your spelling and grammar. This is a great starting point and gives you something to build your presentation around.

What to include in an interview presentation

Although you may be tempted to go all out and show your potential employer that you are committed to the job, don’t fall into the trap of creating a 30-slide presentation with reams of text. Try to keep each slide short and significant and aim for no more than 10 slides. This ensures the information you deliver is memorable and will help you to stand out from other interviewees. Some interviewers may even give you a specific amount of time for your presentation, make sure you factor this in and don’t go over the time limit – otherwise you may appear to have poor time management skills.

Another way to make sure your presentation engages hiring managers is to include a range of formats to help you illustrate your points. Include graphs, statistics, diagrams, video clips, and images to help break up large volumes of text and maintain the attention of the interviewers.

If you are conducting research as part of your presentation, include quotes from industry leaders and/or research pieces. This gives your points authority and demonstrates your commercial awareness.

You should also try to incorporate the company’s colours, fonts, or style in your presentation. This will show that you have done your research and highlights your brand awareness.

Finally, check your spelling and grammar thoroughly! Small mistakes can really undermine the content of your presentation.

Tips for presenting at the interview

Presenting is a skill which can be learnt. Even if you are not a confident public speaker, the more you practice, the better you will become.

Present confidently and enthusiastically - Remember to speak clearly, make eye contact, and use open body language.

Don’t just read the slides - There is nothing worse than watching a presentation where the presenter has their back to you the whole time just reading reams of text from their PowerPoint notes.

Try not to talk too fast - Make sure you breathe, and take your time.

Practice, practice, practice - Ensure you are well rehearsed so that you are familiar with the structure of your presentation and are able to deliver it smoothly. If possible, practice your presentation with family members or friends to get used to speaking in front of other people.

Arrive early to give yourself time to set up the presentation and settle any nerves - Get comfortable with PowerPoint and presentation equipment. Make sure you know how to work any projectors, screens, or remote controls before you begin to avoid any awkward stumbles or pauses.

Stay within the allocated time - If you have not been given guidance on length, aim for the 10-minute mark. Time your presentation when you are practising to make sure it will fit within the time limit. If you need to reduce the content of your presentation, cut out the least relevant or weakest points.

Be prepared to adapt - You may have practised your presentation in a certain way, but the interviewer might not respond accordingly. Be prepared to be interrupted by questions or further discussion unexpectedly.

Breathe and try to enjoy it - By relaxing, you will find yourself presenting better and, if you enjoy it, your interviewers will respond to that and be better engaged with what you are saying.

Tips for keeping the interview presentation simple

It can take a lot of work to make something simple, yet effective, and when it comes to interview presentations less is often more. Keep it short - As previously mentioned, try to keep each slide short and aim for no more than 10 slides in total.

One idea per slide - To make sure your presentation is clear and concise, each slide should represent a different point/idea you want to make.

Stick to the important bits only - If you don’t think it’s important enough to spend time on, don’t have it on your slide.

Use the 4x6 rule - Aim for either four bullet points with six words per bullet point, or six bullet points with four words per bullet point. This way, your slides won’t look too busy.

Minimal text - Instead of writing paragraphs of text, use bullet points and a minimum font size of 24.

What's better for your interview presentation? Cue cards or presenting from memory?

Should you use cue cards in your presentation for interview or try to present from memory?

The answer to this question depends on what you feel most comfortable doing. If you find that having cue cards will help ease your nerves and ensure that you don’t forget your speech, then there is nothing wrong with that.

However, if you choose to use cue cards, you should not rely too heavily on them. You shouldn’t stand in front of the interviewers and look down at the cards continuously, neither should you write your whole speech out on the cards and read directly from them. They are cue cards for a reason and should only give you prompts on what to talk about. If your interview presentation has a lot of statistics on, using cue cards to remember the figures if you are unable to memorise them all is an excellent strategy.

What to do when things go wrong

You can practice your interview presentation as much as possible, but something may still go wrong and it’s important to be prepared for this eventuality. Here are some things that could go wrong and how to deal with them: Technical issues

There is not a lot you can do to prevent technical issues, especially if you are using someone else’s computer. But there are ways you can prepare just in case. Ensuring you have access to multiple sources of your presentation is key. Email the file to yourself and the recruiter, bring a copy on a USB stick and printed handouts. This way you are covered if anything goes wrong with the file you’re intending to use.

Your mind goes blank

Even those who are pros at presenting can sometimes lose their train of thought and find that their mind goes blank. The key here is not to panic. If possible, take a bottle or glass of water in with you and use this chance to take a sip, breathe and try to relax. Then look at your presentation slide or your cue cards and pick up where you left off. It may be helpful to repeat the last point you made as saying it out loud could spark your memory for your next point.

You are asked a question that you don’t know how to respond to

If you have allotted time at the end of your presentation to allow the interviewer to ask any questions (which is recommended), don’t worry if someone asks a question that you are not sure on. It may be that the interviewer is looking to see how you respond to a challenging question, so how you react is often more important than the answer itself.

If you do not understand the question, ask the person to explain. There is nothing wrong with doing this and shows more confidence than just saying that you don’t know. If you understand the question but are not sure of the answer, then admit that you don’t have the full answer, provide what information you do have, and offer to come back to them at a later date with a complete answer.

10-minute interview presentation template

Below is a presentation for interview example. Use this as a baseline and adapt or reorder where appropriate based on the task you have been set by the interviewer. Slide 1 - Introduction – Reiterate the objectives you have been set and lay out the structure of your presentation so that the interviewers know what to expect. Slide 2 - About you – Detail your professional experience, skills and working style. Slide 3 - Company history – Give a brief summary of the company history, any milestones or awards. Slides 4-7 - Answering the brief – Give your responses to questions you’ve been asked to answer, the benefits and limitations of your suggestions. Slide 8 - Question and answers – Include a slide titled ‘questions and answers’ as a cue to pause for interaction. Slide 9 - Conclusion – Sum up the key points you have made, reach a decision, and explain your reasoning. Slide 10 - Personal achievements – End the interview on a high with a brief slide highlighting achievements that show how you will succeed in the role.

For more information on how to ace your interview, download our free guide, ‘ Getting the best from your interview: Candidate interview tips and tricks ’, or contact your local recruitment specialist today.

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Frequently Asked Questions

A job interview presentation is all about selling yourself. Be confident, speak clearly, and make eye contact with the interviewer. Don’t be afraid to promote yourself and highlight your achievements. This is your chance to really show the interviewer that you are capable and have the necessary skills to do the job. By putting time and effort into your presentation, you can show them how dedicated you are to the role and the company. For more information on how to ace your interview, download our free guide, ‘ Getting the best from your interview: Candidate interview tips and tricks ’.

Using cue cards can support you with your interview presentation, as long as you use them for their intended purpose. Do not write your entire presentation for interview out on cards and read from them word for word or constantly hold them in your hand and fail to make eye contact with the interviewer. Use them only to prompt you or for remembering key facts and figures. For more tips, read our article on ‘interview tips & questions’ .

If you have been sent a presentation brief that you do not understand – don’t panic. If there are words that you are not sure about, do some research and try your best to figure out what the organisation is asking of you. If you are still unsure, you could ask your recruiter as they may have seen this brief before and can give you an idea. If you are dealing directly with the hiring manager, then it may be worth checking that your interpretation of the brief is correct.

It is better to ask the question than present on something completely different to what the interviewer has asked. However, instead of saying to them that you don’t understand the brief and leaving it at that, tell them your understanding of it and ask if this is correct. This will show that even though you are unsure, you have taken the time to try to come to a conclusion yourself before asking for help. Download our free interviewing guide for more tips and advice.

How long your job interview presentation should last depends on what guidance you have been given. Thoroughly read the brief, as the recruiter or hiring manager may have specified the length of time you have for your presentation. If they haven’t given any indication, you should aim for 10 minutes, including time for questions and answers. For more tips on interviewing, read our article on ‘interview tips & questions’ .

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5 Steps to Acing Your Interview Presentation

As if a job interview isn’t stressful enough , now you’ve been asked to give a presentation as part of the process.

Well, considering that an interview is a chance for your potential employer to fully assess your abilities, it’s no surprise. Giving a presentation allows you to share your public speaking skills, knowledge of a specific topic, ability to stay calm under pressure, and more. And this is a good thing! After all, a well-developed and delivered presentation can let you shine like nothing else.

The flip side, though, is that a poor presentation can have a tremendously damaging effect on your chances of landing the job. So, how do you make sure that your presentation is flawless?

Try these steps for interview presentation success.

1. Know What You’re Working With

As soon as you’re asked to give a presentation, start by asking the hiring manager a few questions. Learn more about the topics you should present on, see how much time you’ll have, and ask what technology, if any, you’ll have access to.

It’s particularly important to ask to whom you’ll be presenting. What is the knowledge or expertise level of the audience? Will they be your colleagues, your bosses, or your potential clients? Knowing this will help you determine how to pitch your presentation, what focus you should take, and what tone would be most appropriate.

2. Start With a Structure

Once you’ve identified the purpose and key message of your presentation, you can start to structure it. Developing a clear structure will help you stay on point and help your audience follow you.

Of course, you’ll want to make sure you have the basic components of a well-structured presentation, including a captivating introduction, a compelling argument in the body, and a memorable conclusion. But this is an interview, and you want to impress your audience. No matter what you’re talking about, weave in examples of your skills and abilities , recommendations of how you would tackle a project for the company, or some other way of connecting your experience with what the employer needs.

One of the best presentations I’ve seen tied all the above together. The candidate’s presentation was so well-organized that it felt like a story, and the hiring committee was along for the ride. The story included how she got started in her line of work and what her interest in the company was. It ended with the candidate sharing her vision for the department she was hoping to lead, complete with ideas for new programs and innovative ways to reach new clients.

3. Prepare Aids

No matter how exceptional a public speaker you are, most presentations benefit from a little help. Use a presentation tool (PowerPoint or Prezi are great tools to familiarize yourself with) to highlight the key points you want to get across. But don’t rely on these—it’s called “Death by PowerPoint” for a reason. Besides, you want your audience to be focusing on you and what you’re saying, not your PowerPoint design.

A good rule of thumb is to treat each slide as you would a sign on the highway—just enough information to catch someone’s attention, but not so much that you distract people.

Also consider preparing handouts for the audience to keep—they can serve as a reminder of you and your presentation. Similar to slides, your handouts should call back to your key concepts and points, giving audience members exactly the information you want them to remember.

4. Practice, Practice, Practice

Once your presentation is structured and written, rehearse it. Practice it often, in front of other people if you can, or record yourself practicing. Ask for feedback, and incorporate that feedback into your edits.

You’ll especially want to look out for nervous habits—saying “like” and “um,” for example, or fidgeting, which makes your audience nervous for you. While you don’t have to memorize your presentation, you should run through it enough times so that you’re comfortable with it and can consciously avoid these habits.

Another presentation that really sticks out in my mind was from a young woman who was so nervous she could barely get a full sentence out. She kept her eyes down, looking at her notes the entire time. And even then, she stumbled over her words and got lost in her presentation. It was uncomfortable, and it was clear that she had not spent much time becoming familiar with her presentation. She was certainly memorable—but for all the wrong reasons.

5. Ace the Delivery

A solid delivery of your presentation begins before you even walk in the room. In other words, don’t forget the interview basics: dressing professionally, carrying yourself with confidence, and wearing a smile on your face.

Also pay attention to your body language when giving your presentation. You should be standing, not sitting down, as you speak. A great way to stand out from other candidates is to step out from behind the podium or a desk, bringing yourself out in front of the audience so they can see you, your gestures, and your stance.

As you’re giving your presentation, speak with confidence and authority. Make eye contact with different members of the audience to draw them in and engage them in what you’re saying. Remind yourself to take a few deep breaths at various points—this will help you stay calm, and will also naturally slow your speech a bit (most people tend to speak quickly when giving a presentation).

Presentations are always nerve-wracking, but remember that the audience wants you to succeed. The hiring committee invited you in because they probably think you have something to offer, and they want to see more. Follow the steps above, and show them exactly what that is.

Interview tips: building a 90-day presentation that’ll get you noticed

Like a number of us, I was affected by the impacts of the coronavirus. But not unlike you, I know this is not the time to panic but an opportunity to refine my interview skills, polish up my resume and continue to push forward in hopes of securing my next role.

When going through the interview process, you will likely have to present on several topics that might include presenting:

• Your GTM plan and strategy
• Your first 90-day plan
• An effective content strategy
• On how to put together a successful win/loss program.

For this article, I will focus on what I believe equates to a successful 90-day plan .  Before you get to this point in the interview process, you have likely had several interviews where you gained a better understanding of the role within the company, the opportunity, or challenges that lay ahead and have a better understanding as to where you would focus your time if given the opportunity.

This is where the hard work begins.

This is where you can demonstrate how you would approach your first 90-days in the role.

Think about how you would organize your thoughts and make a strong case for your employment.

You are not only evaluated on your ability to put together a comprehensive and articulate 90-day plan. Your delivery, execution, and overall presentation skills will put under a microscope as well.

The presentation will likely be 15-20 minutes in length. Be prepared to answer questions and be specific in your response. This will show you have prepared and put in the effort to demonstrate exactly how you will react in certain situations.  

Remember, everything you do is being evaluated and critiqued. Make sure you make eye contact through the presentation. Prepare your talk track. You don't want to appear as though you are reading from a script.

The first thing I recommend is to create your presentation outline. My recommendation is seven core slides.

Now let's dive a litter deeper.  

Within slides three through five above , this is where you can set yourself apart from the competition .  Be very specific as to what you will be doing. Again, this detail will prove that you understand the role, the company and that you gleaned enough detail from the interview process to highlight items specifically mentioned as gaps, needs, and critical responsibilities .  

For each of the "phases" listed above, break down the slide into four categories: Learning, Personal, Initiative, and Performance goals.  Under each category, you will need to demonstrate you understand the position and vital responsibilities required of the role. Remember, your goals will look much different in the "Education" phase than in the "Execution" phase.

Upfront, you will have more learning goals than performance goals.  As you progress through your first 90 days, your initiative and performance goals will become more extensive, and your learning goals less prominent.

To summarize, the purpose of this activity from the employers' standpoint is to:

• Evaluate your knowledge of the role
• Evaluate your presentation and delivery skills
• Narrow down the candidate pool from roughly three candidates to the person who will receive the offer.

Creating a 90-day presentation that will land you that job offer is not easy; it takes time and should demonstrate why you are THE person for the role. Keep this in mind, and you will ROCK this exercise.

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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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• HR Articles

10 Good Reasons to Ask Candidates to Make an Interview Presentation

This article includes an editable Interview Presentation template and an accompanying instructions document for your managers.     Don't want to read the entire article?  Fair enough.  We've highlighted the template in yellow so you can find and access it quickly.

Bob is a senior candidate for a VP, Sales position and has been invited back to ABC company for his last meeting with an interview panel.  Fantastic.  Next step?  Get out that Q&A interview questionnaire and ask him a series of standard questions. Or is there a better way?

There is.  Ask Bob to come prepared to make an interview presentation.  

What's an Interview Presentation?

In a presentation-style interview, a senior-level candidate is asked to make a short presentation to the interview panel, followed by a Q&A period.  The presentation length can vary but typically doesn't exceed 20-30 minutes.  It’s up to the interview lead to decide what presentation tools or mediums the candidate can use.

Example interview presentation topics:

• New Product or Service – ask the candidate to make a pitch about a new product or service.
• Problem-solving – provide the candidate with a position-related problem and ask the candidate to present 2 or 3 solutions. 
• Sell Yourself – ask the candidate to present their skills and experience, and how they would add value to the open position and to your business.

   Sample Presentation-Style Interview Questionnaire 

Take a look at a sample Presentation-Style Interview Questionnaire for conducting a presentation interview.  It comes with an accompanying instructions document for your managers.  Both can be previewed, downloaded and edited using Microsoft Word.  

10 Benefits of an Interview Presentation

There are many advantages to a presentation-style interview.  It allows the interviewer to:

• ​ Test the candidate's communication style
• Are they articulate? ​Can they be succinct?   If you provide the candidate with 20 minutes for the presentation, can they get the message across without running out of time?  Or are they rambling without a pause preventing you from finding a window to move the presentation along?
• Can they explain a complex topic to their grandmother?  Getting someone to explain something technically complex to a lay person is a great way to see if the candidate can communicate.
• Observe their presentation skills
• ​If one of the competencies required for the senior position is the ability to deliver presentations, there's no better way to observe this skill than in real time.  
• Experience their relationship building skills
• ​How does the candidate interact with the panel? Do they very quickly connect with you?  Are they engaging?  Do they exude confidence, passion, competence and trustworthiness? How do you feel in their presence? 
• Are they reading the room?  Taking cues from panel members' body language? 
• If the senior candidate will be leading or dealing with people - particularly in situations where first impressions matter - this is where rubber meets the road.  
• Test their persuasion skills
• ​Is your inside voice rolling its eyes?  Do you find yourself wanting to scream "Seriously?" (Or if you're under 30, RUKM?)  Or are you persuaded by the materials?
• If the position requires that the candidate get the support of others, their ability to persuade can be observed in this forum. 
• Get their perspective on an issue
• How will an impending law impact your industry or company?  Is an emerging technology an opportunity for your products?  Are economic changes a threat to your business?
• ​Asking a candidate to provide their perspective on a salient issue is an opportunity for you to gain insight into the candidate's critical thinking and problem solving skills.
• Test their industry knowledge
• How networked or connected are they?  What news feeds are they subscribed to? 
• ​Is the candidate up to date with current industry best practices and leading edge trends?   Have they successfully early adopted an emerging trend to solve a problem?
• Asking a candidate to speak about industry trends and how those trends could be used to solve a problem is a powerful indicator of their level of natural curiosity, intellectual horsepower, and the level of effort they are willing to put into staying current and relevant. 
• Test drive one big area of the job
• ​Does the candidate have the right kind of experience in one big area of the job?  Test drive them.  Ask the candidate to present on a position-related problem.  Outline a fictitious (or real) challenge that could be relevant to their upcoming role and ask them to deliver a presentation to senior management outlining their best solution. 
• See how thoroughly they prepare
• ​Does the candidate come into the meeting flustered and can't wait to tell you all the reasons why they didn't have time to prepare? Do they speak in generalities that could be a response to any generic brief? Or do they nail it and there's no doubt that they researched the subject matter and put some effort into delivering a kick-ass interview presentation? 
• Interviewers can determine pretty quickly how much effort the candidate put into the presentation which can be a good indicator of the individual’s approach to assignments.
• Preparation effort is particularly important for candidates from outside your industry.  Don't be surprised if they offer the freshest perspective.  Candidates in your space often put in the least preparation effort and think they have little to prove.
• Is the candidate sweating profusely?  Stuttering, or getting red in the neck?  Or can't recover from a fumble? Are they overly self-deprecating or making you itchy with their high level of discomfort with the process? Did they cry? (It happens.)
• ​ ​There's nothing wrong with any of these scenarios and a personal judgment should never be made in these instances. Interview jitters are to be expected and we've all had an off day when it comes to a presentation.  If there was ever a situation where the old adage "treat others as you would want to be treated" comes into play, this is it. 
• However, you may come to the conclusion that the expectations surrounding the interview presentation is a walk in the park compared to the real pressures of the job. Or that you require a seasoned professional who has the ability to recover from their fumbles quickly.  Or is comfortable with ambiguity and is quick on their feet.  Only your interview panel can decide how much weight to give a less-than-stellar performance.  
• ​ Test the candidate's ability to respond to a brief
• ​ Assuming your interview presentation instructions were clear, did the candidate understand and execute on the brief?  Did they call or email you questions to clarify?  Or did they perhaps wait until the day of the presentation to execute and eliminate their window to contact you? Did they meet or exceed your expectations? 
• Understands requirements
• Will seek help when needed
• Can anticipate what a manager may be looking for or will show initiative and present additional useful information that the manager may not have considered. 

Give candidates clear directions in your brief and be clear about what you are evaluating in the interview presentation. This will be a stressful situation for any candidate. Help them prepare by anticipating and answering as many questions as you can for them in the brief.  

The good news is that a lot of the work for a presentation-style interview is done by the candidate.  The bad news is that it doesn’t let you off the hook.  Presentation-style interviews require more preparation on your part than Q & A interviews, not less.  

• Download the Presentation-style Panel Interview Questionnaire  that includes sample presentation criteria to help you organize and conduct the interview.  You may also want to check out the related  Interview Questions .  
• If you're looking for other documents to support the interviewing function, check out the  Interviewing Toolkit , or other related kits for the Hiring Process .
• Also available is a full solution for Setting up a Department of Human Resources using editable documents. 

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help! portfolio presentation for interview

hey everyone!

i have a quick question. so i have a first round interview coming up next week after getting through the initial call, and they want me to spend about 20-30 mins presenting something from my portfolio.

here were the guidelines they gave me:

one project/content that you feel most comfortable discussing in depth for your presentation.

be sure to provide project/content details like background, context, your role, scope, and responsibilities, as well as the process you took to arrive at the current project/content.

so my question is, since this is for a content marketing role, would presenting like 10 social media posts i've done recently for my current company that is a small business be good to present? i have a background in digital media, so i have projects across UX, 3d, motion graphics, game design, etc., but my work experience is mainly in marketing/social media.

i'm just a little confused bc idk if they want me to present just one thing (like a singular app design or game), or if talking about how i've curated my current company's feed and done multiple campaigns would be okay to do since that's not a "project". haha idk if i'm taking this too literally or not but i haven't had to do an interview like this before and i don't want it to seem like i'm not following directions or anything by showing more than what i'm supposed to.

i have two standalone projects i could maybe show (that aren't having to do with the social media i manage for my current company).

one is a UX/UI project of a social media app i worked on for my undergrad thesis, (app isn't functioning, i just designed it in figma)

the other is a social media feed i created as part of a brand identity project with three other people who worked on other applications of the brand.

i'd love any advice you guys have of which direction i should take for this presentation/which project or content to show off... i just want to showcase my skills the best way i can and confidently! thank you!!