how to plan a presentation

How to Make a Good PowerPoint Presentation: A Step-by-Step Guide

Author: Mehjabi Khan

Published 13 August 2024

Learn how to create engaging, clear, and visually appealing PowerPoint presentations with our step-by-step guide.

Understanding Your Audience and Purpose

Know your audience, define the purpose, planning your content, start with a brainstorm, create an outline.

• Introduction : Set the stage with an attention-grabbing opening, introduce your topic, and outline what you’ll cover.
• Body : Break your main topic into subtopics. Each slide should represent a single point or idea.
• Conclusion : Summarize the key points and provide a call to action or closing thoughts.

Research and Facts

Designing your slides, keep it simple, use high-quality images, consistent style, readable text, utilizing powerpoint features, smartart and charts, transitions and animations, speaker notes, rehearsing your presentation, practice makes perfect, time your presentation, delivering your presentation, engage with your audience, be prepared for technical issues, handle questions professionally, share on socials, create ppt using ai.

Just Enter Topic, Youtube URL, PDF, or Text to get a beautiful PPT in seconds. Use the bulb for AI suggestions.

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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How to make a good presentation: A modern guide to crafting effective slides for enterprises

Unlock the secrets to an effective presentation with powerful tips on slides, font choice, and visuals.

Bharti Jain

Delivering presentations

Table of contents

Presentations have become an indispensable tool for communication in enterprises. Whether you're explaining a complex concept, pitching an idea, or presenting quarterly results, creating a presentation that is both visually appealing and impactful is critical. While public speaking and stage presence are vital during delivery, the real work starts when you sit down to make a presentation.

In this guide, we’ll dive deep into how to craft a great presentation from start to finish. We’ll cover everything from the latest trends in slide design to incorporating actionable case studies, data visualization , and interactive elements to engage your audience. By the end, you’ll have a step-by-step framework for creating presentation slides that captivate, inform, and inspire.

1. Start with a purpose: Clarify your goal

The foundation of any great presentation is a clear understanding of its purpose. Without a defined communication goal, even the most visually appealing slides will fail to resonate. Starting with clarity ensures that every element of your presentation—from content to design—aligns with the result you want to achieve.

Key questions to define your goal:

• Inform : Share knowledge, updates, or findings?
• Persuade : Convince stakeholders to adopt a strategy or approve funding?
• Inspire : Motivate your team, audience, or leadership?
• Executives : They want concise, ROI-focused takeaways.
• Colleagues/Team members : They value actionable steps and relatable content.
• Clients or partners : They’re looking for benefits, value, or solutions specific to their needs.
• Should they approve a budget?
• Start implementing a strategy?
• Reach out for further discussion or collaboration?

Example: If you’re creating a PowerPoint presentation to secure funding for a new project, your purpose is to convince stakeholders by presenting a compelling business case. Your content will focus on relevance, potential ROI, and key points that demonstrate feasibility.

"Clarity is the antidote to complexity"

Steve Jobs famously said this to emphasis on the fact that your goals should be simple and actionable. A cluttered purpose confuses both the presenter and the audience, while a clear focus ensures every part of your presentation contributes to achieving your objectives.

2. Research, brainstorm, and outline

Many presentations fail because they lack a cohesive structure. Start by brainstorming the most critical ideas and organizing them into an outline .

How to structure your content:

• Introduction: Capturing your audience’s attention with a hook or anecdote.
• Problem statement: Define the challenge your presentation addresses.
• Solution or insight: Outline the main idea, supported by facts and visuals.
• Supporting details: Dive into data, examples, or case studies.
• Conclusion: Reinforce your key message and end with a clear call to action.

Example: If you're presenting a sales report, use this structure:

• Highlight the quarter’s challenges.
• Share data on how your team performed.
• Provide insights into market trends.
• Propose actionable strategies for improvement.

3. Choose a strong design template

Selecting the right slide template is a critical step in creating a visually appealing and professional presentation. A strong template not only supports your content but also enhances credibility, reinforces your message, and ensures your audience stays focused on your key points without unnecessary distractions.

How to choose the best template for your presentation:

• For corporate pitches: Use clean, minimalist templates with muted colors like blue, gray, and white.
• For creative projects: Use templates with bold colors and unique layouts to inspire and captivate.
• Use branded templates: Many organizations have predefined templates that follow their style guide. Incorporate brand colors, logos, and fonts to maintain consistency with other company materials.
• Choose templates with clear, high-contrast text areas to ensure readability from a distance.
• Avoid cluttered layouts or overly busy designs that distract the audience from your message

• ‍ Look for templates that emphasize visual hierarchy , with larger spaces for titles and headings, and smaller, more discreet areas for body text or visuals.
• ‍ Minimalist templates: These use clean lines, bold fonts, and ample white space. They’re ideal for corporate or enterprise settings. ‍
• Dynamic visuals: Templates that support animations or interactive content, perfect for engaging audiences in virtual or in-person settings. ‍
• Color blocking: Designs that use sections of contrasting colors to break up content, helping highlight key points effectively.

“Design is intelligence made visible.” — Alina Wheeler

Choose a template that not only looks appealing but also supports the purpose of your presentation. Platforms like Prezent offer a range of customizable, modern templates tailored for different industries and presentation goals.

4. Simplify: Less is more

When creating slides, one of the biggest mistakes presenters make is overloading them with text and visuals. Remember, your slides are a supplement, not a script.

Slide simplification tips:

• Stick to one idea per slide.
• Use bullet points sparingly—limit them to 4–6 points per slide.
• Include no more than 6–7 words per line.

Pro tip: Test your slides by stepping back from your screen or projecting them. If you can’t read the key points from 6–8 feet away, your slides are too crowded or text-heavy. Simplify further!

5. Incorporate visuals that matter

Data visualization is a vital part of a powerful presentation, especially when explaining data-heavy or abstract topics. However, not all visuals are created equal.

Types of effective visuals:

Graphs and charts: Use pie charts, line graphs, or bar charts to simplify data. Example: A line graph can visually show revenue growth trends better than a table of numbers.

Infographics: Summarize processes or comparisons in a visually compelling format.

Custom images: Avoid stock images that feel generic. Opt for visuals tailored to your subject matter.

Pro tip:  Instead of showing a list of company milestones, create a timeline infographic with icons and brief descriptions to summarize the achievements visually.

6. Choose fonts and colors carefully

The font and color scheme you choose can make or break the readability of your slides.

Best practices for fonts:

• Use professional, sans-serif fonts like Helvetica or Calibri.
• Maintain font size: Titles (28–36pt), Subtitles (18–24pt), and Body (14–18pt).
• Avoid decorative or script fonts—they reduce readability.

Best practices for colors:

• High contrast ensures readability (e.g., dark text on a light background).
• Use your brand colors consistently.
• Avoid using too many colors; stick to 2–3 primary shades.

Example: Slack presentations often use a clean sans-serif font paired with a purple and white theme, reflecting the company’s branding.

7. Build slides that tell a story

Storytelling is one of the most powerful ways to create a memorable presentation. When you craft slides with a narrative arc, you allow your audience to connect with your message on a deeper level.

Presentation tips for storytelling slides:

Start with a challenge: Present a barrier or problem your audience relates to. Example: “Our team faced an 18% delay in delivery schedules last quarter due to inefficiencies.”

Propose a solution: Show how your idea or proposal addresses this challenge. “Here’s how our streamlined process reduced delays by 20% within one month.”

Reinforce with data or visual aids: Use graphs or charts to support your story. For instance, add a bar graph highlighting before-and-after results to empower your audience with actionable insights.

Pro tip: Use an anecdote or real-life case study to break the ice at the start of your story. Sharing relatable scenarios helps audience members become invested in your narrative.

8. Leverage case studies and real-world examples

Using real-world examples transforms abstract concepts into valuable information that resonates with your audience. Case studies showcase the success of your ideas in action, making your presentation relatable and impactful.

Tips for effective case studies:

Keep it concise: Share the main points of the case study while avoiding unnecessary jargon. Focus on relevance to your audience.

Visual aids to tell the story: Use timelines, before-and-after visuals, or testimonial quotes to illustrate success.

Incorporate supporting information: Provide a downloadable handout or contact information for those who want further details.

Example: “Company XYZ reduced customer churn by 25% using our AI-driven solution, resulting in an annual revenue increase of $1.5 million.” Pair this with a graph showing churn rates before and after implementation.

Pro tip: Address potential questions or concerns about the example upfront to build trust. Don’t be afraid to explain challenges the case study encountered and how they were overcome.

9. Keep it interactive

An effective presentation keeps the audience engaged, ensuring they stay focused and invested in the content. Adding interactive elements creates a two-way flow of communication, empowering your audience to participate actively.

How to make your presentation interactive:

Ask questions during the presentation: Pause and pose open-ended questions. Example: “What strategies have worked for your teams in similar situations?” This helps connect with your audience and encour a ges them to share insights.

Incorporate live polls or quizzes: Use tools like Slido, Poll Everywhere, or Mentimeter to collect feedback or test understanding.

Encourage small group activities: For a small group setting, break the audience into teams to brainstorm solutions or analyze scenarios.

Rehearse your presentation for timing: Ensure interactive elements fit seamlessly into your presentation structure without overstaying their welcome.

Pro tip: Use nonverbal cues like body language and gestures to involve audience members. For instance, when asking a question, maintain eye contact with a few individuals to signal that you’re genuinely interested in their responses.

10. Organize supporting information

While giving a presentation, supporting materials, such as handouts, additional slides, or links, play a vital role in reinforcing your presentation’s main points. They allow audience members to delve deeper into the subject matter and act as a reference for after the presentation.

Best practices for supporting materials:

Summarize key takeaways: Provide a one-page summary of your presentation for post-session review.

Offer digital uploads: Make detailed reports, charts, or case studies accessible online for further exploration.

Include contact information: Give audience members the opportunity to follow up with questions or concerns by providing email addresses or links to your portfolio.

Example: For a training presentation, provide a PDF guide summarizing the steps discussed. Include exercises for practice and links to tutorials.

Pro Tip: During your presentation, reference these materials but don’t be afraid to tell the audience to explore them later. This ensures they focus on you, not the extras.

11. End with a Call to Action (CTA)

The conclusion is your final opportunity to empower your audience and leave a lasting impression . Ending with a strong, actionable CTA ensures that your ideas don’t just linger—they inspire action.

Examples of effective CTAs:

• For a business proposal: “Join us for a one-on-one demo session to see how this solution works for your needs.”
• For a training session: “Take the next week to implement these practices, and we’ll regroup to evaluate progress.”
• For stakeholder pitches: “Here’s what I propose: let’s start a pilot program this quarter to test these strategies in action.”

Tips for a strong ending:

• Fine-tune your closing slide: Keep it simple and include your CTA in bold, accompanied by visuals or icons for emphasis.
• Engage with questions: End your presentation by inviting questions or concerns to create dialogue.
• Be confident: Use positive body language , a clear tone, and a calm demeanor to close with authority.

Pro Tip: To leave a lighthearted but impactful impression, end with an inspiring quote or a thought-provoking sentence that relates to your message.

Frequently asked questions (FAQs)

1. how can i improve my presentation skills.

To develop strong presentation skills , focus on practice and preparation. Break your content into clear talking points, rehearse in front of a trusted colleague, and seek feedback. Work on nonverbal cues like eye contact, gestures, and maintaining a confident posture to set the tone for your presentation.

2. How can I ensure my audience stays engaged in my next presentation?

To keep your audience focused, use storytelling, visual aids, and interactive elements like live polls or Q&A sessions. Address their concerns and ensure every slide contributes to the important points. Incorporate different learning styles by using a mix of visuals, summaries, and actionable takeaways.

3. How can I create a presentation within tight deadlines?

Focus on simplicity and prioritization. Start by outlining your main points, use a pre-designed template to save time, and focus on clarity over perfection. Practice makes perfect, so rehearse even if time is short, ensuring your delivery is polished.

4. What are the best ways to overcome nervousness or stage fright?

To handle nervousness or stage fright, remember these tips:

• Take deep breaths before stepping up to present.
• Arrive early to familiarize yourself with the space and technology.
• Use the first few minutes to break the ice with a lighthearted comment or relatable anecdote.
• Shift focus to your audience rather than your fears, reminding yourself they want to see you succeed.

How Prezent can help you create good presentations

Prezent is a cutting-edge platform designed to transform how you create presentations. By leveraging artificial intelligence and smart design tools, it enables users to craft great presentations that are not just visually appealing but also highly engaging, impactful, and tailored to specific audiences. Here's how Prezent empowers professionals to create standout slides:

1. Smart templates for faster, better presentations

Prezent provides access to a wide range of professionally designed templates . These templates are optimized for various industries, goals, and audience types, ensuring you always have the right look and feel for your presentation.

How this helps:

• Eliminates guesswork in design.
• Maintains consistency with branding and formatting.
• Reduces the time spent on slide creation while enhancing quality.

Example: Need to present sales projections? Prezent offers templates with built-in placeholders for key data, like bar graphs or tables, helping you create slides faster without compromising professionalism.

2. Data visualization made simple

With Prezent, you can create stunning graphs , charts , and other visual aids without needing advanced design skills. The platform automates the formatting process, ensuring your data looks clean and professional.

• Makes complex information easier to understand.
• Enhances audience engagement by presenting data visually rather than textually.
• Provides customization options to align visuals with your branding.

3. Tailored storytelling frameworks

Prezent excels in helping users structure their presentations using proven storytelling techniques. It guides you to create a compelling narrative that captivates your audience.

• Encourages the use of storytelling to connect emotionally with your audience.
• Provides a step-by-step framework for building cohesive slides.
• Ensures that your talking points flow naturally, keeping your audience invested.

4. Ready-to-use slide libraries

Prezent offers a library of pre-built slides for recurring needs like quarterly updates, project proposals, or training sessions.

• Speeds up the creation of presentation materials for common scenarios.
• Provides inspiration for slide designs and layouts.
• Ensures adherence to presentation best practices.

5. Brand integration for consistency

Prezent allows you to integrate your organization’s branding guidelines, including fonts, colors, and logos to build brand compliance with ease.

• Maintains brand identity across all your presentations.
• Creates a polished, professional look that builds trust with your audience.
• Saves time by automating branding for every slide.

Prezent combines AI intelligence with design best practices to transform how presentations are created. It eliminates common communication barriers like lack of design skills or time constraints, ensuring your presentations are professional, engaging, and impactful. Experience these features in detail by creating a free-trial account or connect with our experts for a demo at your own suitable time.

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Home Blog Business How to Make a Presentation: A Guide for Memorable Presentations

How to Make a Presentation: A Guide for Memorable Presentations

A presentation goes beyond the idea of crafting a catchy document to present in front of an audience. It is an art in which a person relies on communication skills to introduce a topic relevant to a group of people, regardless of its size. Different elements participate in this communication process, such as body language, presentation skills, visual tools, etc. and are key in delivering an effective presentation.

In this article, we shall present a detailed guide on how to make a presentation, intended both for newcomers in this subject but also for professional presenters who seek to improve the performance of their presentations. Let’s get started.

Table of Contents

What is a presentation?

What is a powerpoint presentation.

• The Importance of a good PowerPoint presentation
• Choosing a topic

Consider the audience & presentation goals

Gather data, references, and source.

• Define the storyline
• Define the outline  

Using one idea per slide

Choose the presentation format, colors & styles, determine the use of metaphors and visual slides, proofreading and polishing process, prepare your speech, rehearse, rehearse and rehearse.

• How to give a memorable presentation

Start strong

Hook your audience, close your presentation.

• Selecting a PowerPoint template
• Add or delete slides in PowerPoint
• Adding images to slide templates
• Adding notes to your slides
• Adding animations to your slides
• Adding transitions to your slides
• Adding audio narration to your slides
• Ideal typeface and size

Color scheme

Printing your powerpoint presentation, powerpoint presentations tips, closing thoughts.

What is a presentation, and what is a PowerPoint presentation?

It is essential to highlight the difference between Presentation and PowerPoint Presentation, often interchangeable terms. One thing is a presentation, an audiovisual form of communication to present information. A PowerPoint presentation is a subset of a presentation. Since PowerPoint remains the leading tool in the market for creating presentations, the term was coined by both spectators and presenters. Let’s begin by checking the main differences between the two terms.

A presentation is any situation in which a person or group has to transmit a message in front of an audience. The format by which the audience attends can answer the following categories:

• Live crowd: A slideshow presentation in which the average number of spectators exceeds 100 people. 
• Massive event: Similar to the format above, but we speak about thousands of spectators. This format has specific requirements regarding scenario setup and logistics, and the usual presenters are influencers in worldwide conferences or corporate events (like All-Hands meetings).
• Private event: A selected number of attendants can listen to the presenter. Coaching sessions are the leading kind of private event for presenters, but multiple other categories can fit into this format.
• Online event: Following the trends of remote working and what the pandemic has left us in terms of digital immersion, multiple events shifted their large attendance numbers in favor of online settings. This has the advantage of a narrowed setting, as the area in which the presenter has to stand is considerably reduced – with simpler A/V inputs. Attendees are given a link to the event and watch from their computers or mobile devices.
• Offline event: This medium is what we consume via YouTube videos. Behind each and every YouTube video is countless hours of content development, editing, rehearsing a slideshow presentation, and so forth. We call it offline because attendees can browse the content at any time, replaying as desired, unlike Online Events in which the attendees must be logged in to a specific platform. No interaction with the presenter.
• Hybrid event: This is a format coined by large tech companies, the automobile industry, and even fashion brands. The idea is to create an event where a selected number of attendees are allowed to participate (using the Private Event model). Still, at the same time, the event is streamed for users worldwide (Online Event) and/or available on the official social media networks of the brand (Offline Event).

Each one of these formats exposed above has specific requirements in terms of interaction with the audience. For example, in-company presentations will differ from common presentations that seek to capture the interest of new consumers. It is vital to establish the presentation’s intent from the very first moment and then narrow it down according to the topic to present, as well as the knowledge level of your target audience.

A presentation does not necessarily requires to create a slide deck . It is a tool presenters use to make the content more interesting for the audience and also memorable. However, it is well-known that influencer speakers such as Tony Robbins or Warren Buffet ignore PPT documents altogether, preferring to articulate their narrative on the go.

A PowerPoint presentation is a specific type of presentation, which involves the usage of a slide deck crafted with Microsoft PowerPoint. This kind of tool allows presenters to communicate a message through a vast range of mediums, such as images, graphs & charts, audio, and video for a better impact.

Creating a PowerPoint presentation is an easy process, and there are two routes for it: working from a blank slide or using PowerPoint templates .

Some of the advantages of building a PowerPoint presentation:

• Better information retention by the audience, thanks to visual cues.
• Improves the audience’s focus.
• Easy to create powerful graphics.
• Templates are editable, meaning you can repurpose the original designs to meet your standards.
• Saves time to create presentations thanks to its user-friendly UI.
• Encourages teaching and learning processes.

The Importance of a Good PowerPoint presentation

There are some elements that presenters must take into account when making a PowerPoint presentation . It’s not just drag-and-drop, then magic happens. Creating a PowerPoint presentation involves a process of generating the graphic content to display and the narrative around it. The purpose of PowerPoint is to serve as a tool to enhance communication, not to make it overly complex.

We emphasize the relevance of working the speech and graphic content together since the speech itself gives the timeframes for each slide, what elements it contains, or whether it is relevant to use a slide or not to speak about a topic. 

Some points to highlight when preparing a presentation:

• Presenters often use the element of surprise. This means a presentation can start without a slide, use a video, or involve a discussion between two parties, then jump to the slide deck presentation. More on this topic later on.
• A good PowerPoint presentation can be your introduction card in multiple professional settings. The effort you put in terms of design and content shall pay back over time in contacts or business deals.
• Having a spare copy of your presentation, preferably in Google Slides presentation format, is a safe-proof technique in case the PPT file gets corrupted. The aesthetic remains the same and can be browsed by any computer with internet access.

How to Make a Presentation (5 Essential Points)

1. planning your presentation.

The first step in making a presentation is to plan the content according to our personal/business goals and the audience’s interest. Let’s break down each part in more detail.

Choosing the topic of your presentation

There are two situations for this. The first one is that you are open to presenting any topic of your preference. This usually happens in business presentations, inspirational presentations, product releases, etc. The second scenario is restricted, by which you have to pick a topic among a selected number of references. That’s the typical situation in which presenters see themselves when taking part in significant events – as not all topics are suitable for the main content of the event, and this is where creativity comes to play.

How to choose a topic, you may ask. Brainstorming is a good technique as long as you remain within the boundaries of this formula:

What you know and feel confident about + What is relevant to the current moment + What can resonate with your audience = Quality Content.

Again, if you experience restrictions due to the nature of an event, but your objective is to share specific information about your business, here are some tactics that can come to play:

• Do keyword research about the topics your business is involved. See the common patterns in your activity compared with the keywords. Then research the 15 articles on the 5 biggest volume keywords. Narrowing the possibilities in your business is a different take.
• Research whether there’s room for sponsored advertisement. That’s an alternative when directly speaking about your business is a no-no in a presentation.
• Turn your presentation into an inspirational story. That works in most events and brings the audience’s interest.

Another vital point to consider is how passionate you can be about the topic of your choice. Nothing speaks more about professionalism than a presenter being deeply involved with the topic in discussion. It sparks curiosity and gives validation as a reliable authority on the content. On the other hand, when a presenter delivers a talk about a topic they don’t connect with, body language usually betrays the presenter. Spectators feel that the speaker wished to be elsewhere, hence dooming the presentation’s performance (and badly impacting the presenter’s reputation).

Consider the purpose of the content to present. Is it going to be informative? Educational? Inspirational? That shall set the tone of your speech later on.

Like with any project, you can estimate the ROI of your presentation with two verifiable metrics: the behavior of the audience and how many contacts did you build after delivering an effective slideshow presentation.

Making a presentation has the implicit purpose of helping you construct your network of professional contacts. Even when the slideshow presentation has no explicit financial purpose – as in the case of non-profitable organizations, there is still the acknowledgment component. People want to feel validated for the work they do. People want to build long-lasting contacts that can later on turn to be part of a new project.

Considering the audience is imperative, and often one of the pitfalls many presenters fall prey to. You must be aware of the following:

• The knowledgeability of your audience about the topic to discuss. This filters the option of using technical jargon during a presentation.
• The age range and demographics of your audience. It is not the same to discuss a methodology to reduce financial risk to a group of corporate workers in their 40s than to a group of students in their early 20s. The language is different, the intention behind the message is different, and so is the information retention span.

On regards to presentation goals, they can be classified as professional goals (those who seek conversions or valuable business contacts), influential (to establish a brand in the market), educational (to inform a group of people about a topic you researched), etc. Depending on the presentation goals, you can then structure the content to list and the tone in which you speak to your audience.

2. Preparing content for your presentation

No presentation can be made without reference material. Even when you believe you are the most prominent authority about a topic – you have to prove it with valuable, referenceable material. For some niches, this is critical, such as scientific poster presentations, educational presentations, and other areas in which copyright might be an issue.

References for the material you used can be listed in different formats:

• If you are citing a book/article, you can do a bibliography slide, or screenshot the excerpt you want to cite, then include a proper source format below the image.
• You have to credit the author for images/videos that are subject to intellectual property rights. Depending on the context where the image is presented, you may even have to inquire the author about using the image. If the photo in question is yours, no citation is required. Learn more about how to cite pictures in PowerPoint .
• Graphs and charts should include a reference to what they mean, explaining in a short sentence their context. Cite the source if the graph is extracted from a book or article.

As a tip, prepare a document in which you jot down the references used to create the presentation. They can serve whenever a question is asked about your presentation and you must research extra material. 

Define the presentation storyline

We interpret the storyline as what is the connecting thread of your slideshow presentation. What do you wish to discuss? What motivated you to present this topic in this particular setting and in front of an audience? What can your message deliver in terms of new information and quality to your spectators?

All those questions are worth asking since they shape the narrative you build around your slideshow presentation. The storyline is the step before building an actual outline of your presentation.

Define the presentation outline

Now that you have a clear idea of your reference material and the story to tell behind your presentation , it is time to list down your presentation structure in a Table of Contents format. Keep in mind this is for internal reference, as the outline is a tool for writing the speech and creating the slides. You don’t have to list the outline in a presentation; if you desire, you can do a simplistic version with an agenda slide.

Be specific. Don’t let any topic be broad enough to lead to confusion. Sometimes, it is best to list many elements in a presentation outline, then trim them down in a second iteration.

As you define your outline, consider the flow of your presentation. A well-structured flow helps guide your audience through your key points in a logical sequence, creating a seamless and engaging experience. Think of each slide as a step that builds toward your main message, ensuring a clear transition between ideas.

This is perhaps the biggest mistake presenters make in the professional context when creating a new presentation. Slides are free; you don’t have to jam everything in, wishing people get an instant idea about EVERYTHING you will discuss in one slide. Not only does it become overwhelming for the audience, but it is also a faux pas in terms of design: when you use too many elements, the hierarchy does not seem clear enough.

Opt for the “one-idea-per-slide” technique, which, as the term refers, implies using one slide per concept to introduce. Work with as many slides as required, but just one main idea by slide. Your presentation becomes clearer, easy to digest for a non-knowledgeable audience, and also serves as reference material on how to pace your presentation.

3. Designing your presentation

The following section contains guidelines about the different aspects that shape a presentation structure . If you are looking for an all-in-one solution that implements these teachings into presentation design, try SlideModel’s AI Presentation Maker . A time-saver AI-generation tool for presenters powered by Artificial Intelligence.

When designing your presentation, pay attention to the flow from slide to slide. Consistent transitions, visual cues, and balanced pacing help the audience follow along without losing interest. The flow should feel natural, carrying the audience smoothly through your points without abrupt or confusing shifts.

Event organizers have a saying in the presentation format, which can be online or a live event. Depending on which, users have to structure the elements of their presentation to match the final output. An example of this: it’s not the same to create a PPT slide deck for an event in which you stand on a stage, in front of a live audience, than when you present via Zoom call, using your computer screen to cast the presentation. 

The format is different because text usage and images are perceived differently. For starters, an online presentation is most likely to draw users to read the entire content of your slides than a live presentation. The audience may not get your body language in an online presentation, merely watching slide after slide with the presenter’s voiceover. In some conditions, it can be incredibly dull and hard to follow. 

Do your research with the event organizers about which format shall be used. When it comes to in-company presentations or educational presentations, the format is usually live, as the audience is selected and part of the same organization (that being a company or a school/university). If a webinar is required for an in-company format, ask the organizers about the length of the presentation , if it is possible to interact with the audience, deliverable requirements, etc.

The aspect ratio for a presentation format usually follows the 16:9 format or 4:3 format. Presentations built in 16:9 aspect ratio are the standard , rectangular format PPT templates, which also serve to be printed without many distortions in regular A4 files. As we work with a rectangular format, there are two axes – horizontal and vertical, in which presenters can arrange the content according to its importance (building a hierarchy). Working with a 4:3 format is more challenging as it resembles a square. Remember, in a square there are no visible tensions, so all areas have the same importance. 

As a recommendation, the 4:3 aspect ratio is a safe bet for all projectors & beamers. When working with a 16:9 slide and the projector is 4:3, the content gets squeezed to fit the required ratio, and for that very reason, it is advised to increase the font size if you use a 16:9 slide on a 4:3 projector. Be mindful about logos or photographs getting distorted when this conversion happens.

The 16:9 ratio looks more visually appealing these days as we get used to TVs and mobile devices for browsing content. New projectors are usually intended for 16:9 format, so you won’t experience any inconvenience in this regard.

No, not every color works harmonically with other colors. Colors have a psychology behind their usage and impact, and to not make this guide extensive, we highly recommend you visit our article on color theory for presentations . You can find suggestions about which colors you should use for different kinds of messages to deliver and what each color represents in terms of color psychology.

The color you use in your presentations must be in accordance with your branding. For example: you should definitely not build a presentation with a bright, bold magenta neon tone when your logo contains green neon-like hues. If you work with a PPT presentation template that doesn’t match the color of your branding, we recommend you check our guide on how to change color themes in PowerPoint .

Regarding typefaces, do never use more than 3 different typefaces per design. It is best to stick to 1 or 2 typefaces, using the variations each font offers in terms of weight.

An example of this:

You create the heading title (H1 size) with Open Sans bold. Subtitles should be done in H2 size using Open Sans regular. Body text in paragraph size, using either Open Sans Regular or Light. Words to emphasize shall be bolded for important terms and italics for foreign terms to be explained.

Use a cohesive color scheme that fits the background, graphics (such as charts and bar graphs), text, and even images. It helps the audience to understand concepts more naturally and gives a pleasant experience to the sight.

Just as badly a slide deck filled with text is felt by the audience, the exact impact can be attributed to a slide deck that only contains images. The audience may feel disconnected, not understanding the purpose of the presentation. A second side-effect is when the spectators wish to browse the slides to study, as in the context of an educational presentation. If the presenter does not include any text guidance, the slide deck is a mere collection of images without any reference that helps remember the presentation.

Work in balance, like a 3:1 ratio between graphic elements and text. For every 3 graphic elements, a text box must be included.

Using metaphors in presentations is a great idea to introduce complex topics or to tell a story. Say, you want to make the audience aware of your company’s challenges to reach its current standing in the industry. Using a roadmap template that depicts a mountain is an excellent idea as it reinforces the ideas of “challenge” and “teamwork.” 

4. Final touches and polishing your presentation

Before giving any presentation, you should dedicate at least one day to this polishing process. Let’s break down the process for easier understanding.

• Do a first iteration of your slides. The objective here is to grasp how everything looks in terms of design. Check the alignment of images and text, any color inconsistencies, typos, etc.
• Rehearse your presentation one time, tracking how much time it takes to perform the slideshow presentation.
• If any information is missing that’s worth adding to the slides, proceed to add it. If there are elements that can be reduced, trim them.
• For time-restricted presentations, get a clear idea about how much time it takes to complete your presentation, plus 5 extra minutes for a Q&A session.
• The second iteration should check the tone of your writing, and double-proof any spelling, punctuation and grammar errors. 

After two complete iterations, your presentation is ready to go to the next stage.

Even though we believe the speech is partially built as you prepare your presentation slides, you should dedicate an extra section of time to prepare your speech correctly. This process involves the following steps:

• Identifying the purpose of your presentation. The core element of why you are speaking to this audience.
• Get to know your audience, their interests, their challenges, and what can they possibly wish to overcome.
• Adding value. This is vital – your presentation has to leave a lasting message to your audience on what they are interested.
• A strong start and a strong finish. Don’t neglect any of these elements.

Writing down your speech in notes is a must. It is the tool you can use to rehearse your presentation, and -in case you feel anxious- you can include some speaker notes in your presentation (which won’t be visible to your audience) to help you structure the speech.

Practice makes perfect. Rehearsing does not imply memorizing the entire presentation, as that would make your speech robotic, and prone to errors. How? Imagine a person asking you a question in the middle of your presentation, a question you didn’t expect. A prepared presenter can easily manage the situation because of the background built around the topic. A presenter that memorized a speech and robotically repeated its content can feel unease, losing focus for the remainder of the presentation.

Some valuable tips on the rehearsing process:

• Record your rehearsing sessions. You can use tools like Presenter View in PowerPoint to track your time. 
• Make it a memorable event. Creating an engaging presentation requires creativity, so consider brainstorming for new takes on adding exciting elements to your presentation for attention retention.
• An exercise recommended by Tim Ferris is to mimic the conditions as closely as possible. This helps to reduce presentation anxiety, and also to get used to cameras and spotlights or evaluate your body language.
• If possible, ask a friend for feedback on your presentation performance. This is particularly helpful for new presenters to get used to interacting with the audience.

5. Presenting (your presentation)

Now it’s time to talk about the presentation and your performance when delivering it in front of an audience. Giving a presentation has many aspects to discuss, from start to end, the techniques to keep your audience interested in the topic, and also recommendations to make a memorable event. Let’s get started.

How to give a Memorable Presentation – Delivering an Impactful Presentation

There are multiple methods to approach a presentation and deliver an impactful presentation. Let’s be honest, not everyone feels comfortable when standing in front of an audience. For that reason, we want to lay out some fresh ideas to help you bring your best to your spectators.

The first element you ought to be aware of is body language . It has to feel natural, not overly acted but also not stiff. Think of a presentation as a similar scenario in which you have a deep conversation with a group of people about a topic you are passionate about. That mindset helps to ease anxiety out of the equation. Avoid crossing arms or constantly pacing across the stage – that only shows impatience and lack of interest.

Keep the concepts simple. Don’t overload your presentation with unnecessary jargon; if you feel something cannot be easily explained, go break down concept by concept until the whole idea is understandable. Graphics are a fantastic asset to help you in this process and boost your performance as a presenter. 

Be mindful of not doing any of these common pitfalls:

• Including large chunks of text on a single slide.
• Using intense background colors that make it difficult to understand the contents of the slide.
• Don’t read every single element in your slides – this is perceived as boring by your audience.

One particularly interesting approach is by Guy Kawasaki, author of the book “The Art of the Start.” He considers the best presentations to be handled using 10 slides, lasting no longer than 20 minutes, and using a 30pt font size. That’s known as the 10-20-30 rule in presentations . It helps you to condense the content for the sake of information clarity.

In case you don’t use a PowerPoint presentation, there are multiple ways to make a presentation memorable:

• Tell a story, but connect with your audience in terms of body language. Play with the elements on the stage (much like TED presenters do), and let the audience feel the experience of your story by being as detailed as possible within the time frame.
• Using a video is an incredibly engaging tool, as it lets you introduce a topic you will discuss in more detail later.
• Use a visual impact in the form of an image with a dramatic element (i.e., climate change consequences, technological advancements, children engaging with technology or studying, etc.). This allows to hook the audience into what’s due to come next.

Knowing how to start a presentation is a critical skill all presenters ought to master. There are several approaches for this behalf, but for the sake of this guide, let’s stick to the following ones.

Using the Link-Back formula

This consists of throwing a story in front of your audience that explains who you are, what your background is, and why your speech should make a difference in the life of the spectators.

The Link-Back formula is beneficial for creating an emotional connection with the audience.

Using a Hook

Asking a rhetorical question, using a powerful fact, or other well-known hook techniques is a plus when starting a presentation. We shall talk about hook techniques for presenters in the next section.

Using a captivating visual

Much like the power of storytelling , visuals impact the audience’s psyche, especially if the presentation is about a trendy topic. Create a quality graphic with any of our designs at SlideModel, a graphic designer’s help, an AI Image Generator, or work with a video.

A hook is a tactic used by presenters as an opening statement but can be used in different areas of the presentation if it has an ample length. Much like the metaphor suggests, they serve to attract the audience to what you are communicating.

Research on attention span during lectures suggests a gradual decline in the audience’s interest in the presentation. That’s exponentially increased if you miss the chance to give a powerful first impression. Check this list of hook techniques to enhance the performance of your presentation skills:

• Asking rhetorical questions – better if a series of them on the topic to discuss.
• Using catchy phrases.
• Using a contrarian position, explain why such thinking harms the topic you wish to introduce.
• Historical event referencing.
• Making a powerful statement, best if data related. (i.e., “Every year, 8 million tons of plastic gets into the ocean, which equals to a truckload being dumped every minute” )
• Using the word “imagine”. It’s one of the powerful words in you can use in presentations .
• Add the comedy element – NB: be careful not to overdo it.
• Apply a “what if” scenario – this hook is similar to the “imagine” but with more data added.
• Tell a story.
• Spark curiosity.
• Smartly use quotations. Do not stick to text-book quotations but give your insight on why the quote is relevant for your speech.

Photo 9: Slide using a hook

Most people assume that ending a presentation equals doing a recap. It is a bad idea since your audience feels as if you haven’t planned a conclusion for your presentation. 

Another bad practice is to end with a Q&A format. Although questions and answers are often a required part of any presentation, they shouldn’t be the end of your presentation. You can include questions during your presentation or opt for a proper closure of the presentation past the Q&A session.

There are some powerful strategies to give a memorable ending to a presentation:

• Include a CTA on the lines like “Join our journey!” or similar that make the audience part of a bigger story.
• Close using a relevant quote. The idea is to deliver something that can linger, so the audience remembers your content.
• Use a story to close your presentation, as long as you avoid using a case study. The idea is to close with a meaningful thought, not with boredom.

We recommend you check our article on how to end a presentation for more ideas before reaching this stage of your presentation.

How to Make a PowerPoint Presentation (Quick Steps)

In this section, we will see how to use PowerPoint to make a presentation . Starting from creating a blank presentation or choosing a pre-defined PowerPoint template to preparing the presentation structure by adding PowerPoint slides and then working on the design of the presentation, we will explain how to make a visually-appealing and eye-catching PowerPoint presentation and how to create a slideshow in PowerPoint.

1. Selecting a PowerPoint template

When making a PowerPoint presentation, Professional PowerPoint Templates bring the advantage of not needing to think about complex graphic design decisions. However, there are certain aspects worth considering prior to picking the perfect PowerPoint template.

• Color aesthetic : If your presentation has to be done quickly, stick to PowerPoint templates that resemble your company’s branding palette. Although color can be changed, it is best not to lose time with extra adjustments.
• Opt for minimalistic designs : It is one of the most suitable ways to remain elegant in the professional world. You won’t be signaled for using a template that speaks seriousness on its design – and take for granted everyone shall badly remember the presentation that overdid color or graphics (or even worse, typeface effects).
• Avoid using heavy transition effects : Not all computers are as powerful as the ones you own. The simpler you make your presentation, the best it shall play on any PC.

As in life, there are advantages and disadvantages of using Premium or Free PowerPoint Templates vs. starting from a blank slate.

Advantages of PowerPoint templates when making a presentation

• Speed up the presentation design process.
• Reusable designs, ready for any situation.
• Helps to present data in an understandable format.
• Complex design decisions are made for users.
• Color pairing and font pairing are done for users.
• Helps to reduce the usage of text in slides.

Disadvantages of PowerPoint templates

• We are not learning to use advanced PowerPoint tools, as designs come pre-made for users.
• It can hinder creativity.
• Not every presentation template for PowerPoint is suitable for any topic.
• A professional team of PowerPoint template designers must be behind those templates to ensure quality.

2. Add or delete slides in PowerPoint

When we create PowerPoint Design ideas , not every slide makes the cut for the final presentation. Users then feel overwhelmed about those slides: will they be visible in the final presentation? Should you make a new PPT file without those extra templates? How to clone the “good” slides into a new file?

Instead of worrying about that process, we have here a guide on how to add, delete and rearrange slides in PowerPoint that explains, step by step, how to get rid of the unwanted slides or add more content to your presentation.

3. Adding images to slide templates

Some presentation templates and slide decks include entirely editable placeholder areas, and those boxes do not imply text only – they can include images, graphs, videos, etc. Say you want to add more images to your slides – it is as easy as replicating one of those placeholder areas with CTRL+C / CTRL+V (CMD for Mac users) or going to Insert on the Ribbon’s menu, then Picture . 

If you plan to move elements in your slide design, we recommend you get familiarized with how to lock an image in PowerPoint , so the images that shouldn’t be altered remain in position. This technique is ideal when your images are surrounded by plenty of editable graphics.

4. Adding notes to your slides

Presenters often struggle to remember key pieces of information due to performance anxiety or because they were moved from focus by an unexpected question. Using speaker notes in PowerPoint is the answer to prevent becoming stuck, since those notes won’t be available to the viewers – they remain visible only on the computer where the presentation is being streamed.

Keep in mind this technique works when the presenter is sitting next to the computer. If you have to stand in front of a crowd, opt to use different memory-recalling techniques when you feel out of focus.

5. Adding animations to your slides

Another technique presenters use adding animated objects or effects. This is as easy as following these steps:

• Select the object/text you desire to animate.
• Go to Animations in the Ribbon and select Add Animation .
• You can stack animations on a simple object to make unique effects.

Using animated presentation templates is an alternative when you don’t feel confident about adding animations. 

6. Adding transitions to your slides

Transitions are animated effects that happen when you change between slides during a presentation. Some people love them, while others prefer to stay away from them. 

If you want to add transitions to your slides, follow these steps:

• Select the slide you want to add the transition effect.
• Go to Transitions in the Ribbon, and choose a transition.
• If the transition allows the Effect Options menu, you can alter that transition’s direction and behavior.
• Click on Preview to visualize the effect.
• To remove a transition, select Transitions > None .

7. Adding audio narration to your slides

Sometimes, presenters opt to add audio narrations to the slides. The advantage of using this medium is to increase accessibility for visually impaired users. We created a guide on how to add audio narrations in PowerPoint that explains the procedure in detail.

Considerations for your PowerPoint presentation

Ideal typeface and font size.

There are multiple opinions on which typeface is ideal for presentations. Experience tells us the ideal typeface to work with is one that is system-available, meaning you don’t have to install a new font in the computer used to present. Why? You may ask. Simple: If the font used is not available on a computer, PowerPoint will automatically render a different font (sometimes even a different typeface) to replace and display the text appropriately. That action, which is replicated by other software such as Google Slides, Adobe Photoshop, Adobe Illustrator, Apple Keynote, etc., can drastically change your design. 

Font size for titles should be between 36-44 pt. Paragraph font size between 24-28 pt. Use bold to emphasize concepts, and italics to insert foreign terms or quotations. Alternatively, you can make quotations to be displayed on a single slide, using 36 pt size, in italics.

Remember, these recommendations about size are intended for presentations in a live format. If the presentation is streamed through Zoom, using screen sharing, reduce the font size by 10-15% to avoid incredibly large texts. Test your presentation beforehand to be on the safe side.

The color scheme used is a primary part of your presentation design. When defining the presentation color palette , we recommend working within the colors that make part of your branding scheme. 

If we speak about a personal presentation or a presentation with no logo, then opt for pastel tones that don’t create harsh contrast between text and background.

Above all things, avoid these conflictive color combinations:

• Yellow and green
• Brown and orange
• Red and green
• Neon colors combined
• Purple and yellow
• Red and purple
• Black and navy
• Navy and red (unless you use a muted red tone or control the amount of red used)

Sometimes, printables are a requirement by event organizers, which represents a challenge to many presenters. We want to give a helping hand on this behalf, offering tips that can improve your printing experience:

• Always work within margins when adding content. It helps not to downsize the presentation, which often renders the text illegible. 
• If you have to print a presentation that uses intense background colors, opt for laser printing instead of inkjet. Laser printing won’t make the paper look odd when it is full-color print. The extra price is worth it when presenting a quality product.
• On the same lines about color-heavy presentations, ask for thicker printer paper than the average. This option is often advised when opting for laser printing.
• Run a print proof before ordering a large printing order. Colors can significantly change due to the RGB to CMYK conversion.

In this section, we want to list valuable tips to power up your slideshow presentations for their best performance. Some of these tips are tailored to presentation skills, others to design ideas, but ultimately, you can take in mind these tips the next time you need to make a powerful presentation in PowerPoint.

Tip #1. Using Video Presentations

An alternative to conventional presentations is to work with video presentations . These are particularly useful in academic and educational environments since they can convey large chunks of information in a memorable, easy-to-digest format. 

If we consider that social media platforms like YouTube and TikTok are transitioning into professional content for creatives, you should consider using video presentations when the situation arises. As a plus, you can repurpose that presentation on your website or other official social media channels for your company.

Tip #2. Drop Shadows and Text Shadows

When we intend to create interesting contrasts between elements, color isn’t the only option to try. Learn how to work with drop shadows in PowerPoint to make images and objects stand out from the presentation. It is an effect that boosts a tri-dimensional feeling in the presentation.

Using text shadows in PowerPoint – with extreme caution – is an excellent method to highlight titles instead of using fancy colors or other 3D effects. Do not overdo the text shadow, as it makes the text illegible. 

Tip #3. Working on your Presentation Skills

Giving presentations in front of an audience is, as we have seen, a process that involves many factors. One of those is the human element and the speaker’s ability to resonate with the audience. Therefore, we advise presenters to work on their presentation skills early, especially for mastering different kinds of presentation approaches, such as persuasive presentations (used in sales).

Tip #4. Editing Background Graphics in PowerPoint

Sometimes, PPT presentation templates include quality backgrounds that make the design pop from the screen. Yet, some of those backgrounds may not be suitable for all brands in terms of color, textures, etc.

Learn today how to edit background graphics in PowerPoint and create outstanding presentations in just minutes.

Tip #5. Google Slides compatibility

Finally, we want to remind users that almost every PowerPoint template has compatibility with Google Slides – if you intend to upload the presentation into the Cloud. Google Slides is an online tool for creating slideshow presentations, and one of its features is that we can convert PowerPoint presentations into Google Slides format. The converted slides are entirely editable, allowing presenters to count with a backup plan in case the PPT file doesn’t work or the computer to use doesn’t count with PowerPoint.

This is not an exhaustive list of presentation tips, but they offer a starting point for those who want to create attractive and effective PowerPoint presentations. You can also create presentations in other ways, and leveraging AI, for example. Check out the article how to create a PowerPoint presentation with ChatGPT to learn how to use Large Language Models to prepare presentations.

As we have seen, making a presentation is a complex process involving different skills, from knowing how to deliver a speech to having essential graphic design criteria. 

While it is true that PowerPoint presentation templates make the process far more manageable, we shouldn’t entirely rely on them. A PowerPoint presentation isn’t a presentation on its own. It is a medium by which presenters showcase their ideas and structure the speech, but one cannot live without the other.

We hope this guide can give you a better understanding of how to create a successful presentation. See you next time!

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Plan a Presentation for Success – 8 steps

September 03, 2023

Too many people, when they hear the word presentation, reach for their computer and switch to PowerPoint. That’s because they feel they are making progress creating visual aids.

They pull information together, they lay out by making powerpoint presentation slides and admire their handiwork. only then do they try to tell a story., this is not the right way for planning your business presentation..

“Before anything else, preparation is the key to success.” Alexander Graham Bell

What to do instead: Plan you presentation using a story, a script and a plan

The process for presentation planning should be more like that of movie making. When you make a movie you only start filming at the end of the planning process. Before filming you must have a story, a script and a plan.  It should be the same when planning a presentation.

The better you plan a presentation, the easier it is to be successful. At first, it may feel frustrating that you are not writing slides. You may spent hours staring into space or doing research. But investing in proper presentation planning will pay back many times over.

Why Pick Benjamin Ball Associates for Your Coaching At Benjamin Ball Associates, we’ve been coaching business people to improve their business communication skills for over 15 years.  Our coaching is fast and effective.  We work with individuals and with companies, one-to-one and in groups.  Call us today to learn more. “I honestly thought it was the most valuable 3 hours I’ve spent with anyone in a long time.” Mick May, CEO, Blue Sky Out most popular training courses include: Presentation Coaching Public Speaking Coaching Investor Pitch Support and Coaching Trusted by some of the most successful companies globally Speak to Louise on +44 20 7018 0922 or email [email protected] to transform your speeches, pitches and presentations. Get a free consultation about your coaching needs now

In the end by planning your presentation properly you will spend less time writing PowerPoint slides. You will spend less time editing and you will spend less time searching for a way to link the sections of your PowerPoint presentation together. You’ll also discover that practising and rehearsing is easier. You’ll learn these skills with our presentation coaching .

“There are three things that are important for a film. Number one is story, number two is story, number three is story. Good actors can save a bad script and make it bearable, but good actors can’t make a bad script good – they can just make it bearable.” Mark Strickson, TV producer & actor

Your 8-Step Presentation Plan

Let’s explore each of these presentation planning steps, one by one.

1. Start by using the AIM approach in your presentation plan

What is the first step in planning a presentation? AIM is an easy-to-apply first step so that your presentations are easier to prepare.

What typically goes wrong. Most people create presentations without proper planning. They start writing slides before they have decided what they really want to say and what are important points.

Why is it important to plan a presentation?  Without an effective presentation plan you waste time and energy.   

What to do instead. It’s a good idea to use AIM . Start with a blank sheet of paper and write the three letters A.I.M. across the top. In each of these columns start writing what you know about A: Audience , I: Your intent , (or Purpose) and M: your take-away Message .

See the next three paragraphs for more detail on A, I and M.

“Proper planning prevents poor performance” James Baker, former US Secretary of State

Get a free consultation about your coaching needs now

2. Identify your AUDIENCE and what they need

Shortcut Summary : Your audience, not you, should be centre of attention in any successful presentation. The better you understand your audience members, the better your talk will be.

What typically goes wrong : When people give presentations about their latest project, they talk about their latest project. If they are reporting quarterly results, they report quarterly results. If they are speaking about their new business, they tell the audience about their new business. If explaining a new piece of regulation, they talk about elements of that regulation.

The problem with this approach is you are not including your audience in your talk. And if you don’t include your audience, you will lose audience attention.

Why does this matter?  Audiences are selfish. They like being talked about.

What to do instead. Your talk should be about what your main points mean for the audience. For example these are good titles for a presentation:

• “What you can learn from our latest project.”
• “Our quarterly results and what they mean for your department next quarter.”
• “How our new business can make you money.”
• “What the new regulations mean for you and your clients”

To do this, you must understand your audience. That means asking questions about them and getting under their skin. For example, some questions you may have could include:

ABOUT BACKGROUND

• Who is coming to this talk?
• What common reference points can I use?
• What experiences have they shared?
• What are your audience’s needs?

ABOUT MOTIVATION

• Why are they coming?
• What problems do they have?
• What do they need and want?
• What will make life easy for them?

ABOUT EXPECTATIONS

• What would they like me to talk about?
• What would victory feel like for them?
• What will make them sit up?

ABOUT CONNECTING

• What can I say that will show them I am on their side?
• What stories will resonate?
• How can I add value?

ABOUT EMOTIONAL POSITION

• What frame of mind will they be in?
• What should I avoid talking about?
• What will make them feel good?
• What can I say at the start to win them over?

ABOUT MAKING IT EASY FOR THEM

• What specific language should I use?
• How should I position what I am talking about for this audience?
• What phrases will resonate?

The more you learn about your audience, the better you know them and the better you can plan your talk for them.

“Designing a presentation without an audience in mind is like writing a love letter and addressing it: To Whom It May Concern.” Ken Haemer, presentation designe r

• Before any talk, analyse your audience members.
• Research them.
• Make sure you really know them and their needs before you start planning what to say.

C all us today and discuss how our presentation skills coaching can show you the best way to plan your presentations. You’ll save time and same money.

3. Clarify your INTENT: what you are trying to achieve

Summary : Decide early the intent or purpose of the presentation. This will help you direct your efforts to achieve your goals.

What typically goes wrong : “I’m going to talk about…” is a typical answer to the question “Why are you doing this talk?” But talking about something is of no use to anyone. It is pointless.

For example, these are NOT a goal for your presentation:

• “I’m talking about our new project”
• “I’m talking about the new regulations”
• “A pitch about our new fund”
• “An introduction to ABCX co”
• “Monthly board report”

Why does this matter? For a talk to work it requires a clear purpose. When you know the objective of your presentation you can harness your talk to achieve just that.

What to do instead : Decide your intent. For example, when I asked a Chief Financial Officer recently what was the purpose of the presentation, he was clear: he said that he “Wanted to look like the next CEO of this business.” This clear purpose made it easy to help him prepare what he said, how he said it and how he positioned himself.

More examples of a good intent:

• A Lawyer, when giving a talk about new regulations , was clear that she wanted “to help companies use the new regulations to run better, more profitable businesses”.
• An HR director who was introducing a new expense system was clear that her intent was to “get people to use the new system by next month so they can get paid faster and with less effort.’
• A fund manager who was pitching a first time fund to new investors had a clear intent of “getting onto their radar screens and securing a second meeting”
• A company looking for a trade buyer had crystallised their intent into “creating excitement about the potential value of buying this business and demonstrate the risk of others buying it.”
• An accountant at a well known firm had the intent with his monthly board reports to “Get them to recognise the value my team adds.”

Having a clear intent will make it easier for you to plan your presentation. Identifying that intent is also one of the harder parts of planning a talk.

“A talk is a voyage with purpose and it must be charted. The man who starts out going nowhere, generally gets there.” Dale Carnegie

• Be absolutely clear on the objective of your presentation.
• Summarise your specific purpose in one line
• Use your intent as your North Star to guide everything you say and how you say it.

4. Write your one big take-away key MESSAGE

Summary : Your presentation needs a take-away message . This means one simple message so when someone asks “What was that talk about?” a listener can confidently answer.

What typically goes wrong : Many presentations have titles such as:

• “Quarterly strategy report”
• “Project X”
• “Manufacturing update”
• “Annual results”

These are all topics, not messages

Why does this matter? These titles don’t help the audience. They only tell them something they already know. With a topic title you miss the opportunity of preparing your audience and getting them in the right mindset to be ready for your talk.

What to do instead when you plan a presentation: Identify a message that summarises your key points that you can use as its title. Keep improving the title until it properly captures what you want to say. For example:

• “Our strategy remains on track”
• “Launching Project X by December could double revenues next year”
• “Manufacturing: three problems we must address”
• “Profits up 5% this year despite Covid headwinds”

Then test your title on other people. Check if it grabs your audience’s attention and generates the reaction you want.

“If you can’t write your idea on the back of my calling card, you don’t have a clear idea.” David Belasco, theatre producer

Next Steps in planning a presentation

• Decide the title of your talk early.
• Check it generates the reaction you want.
• Use this to build the rest of your talk.
• Re-test your message against A.I.M.

Learn how to plan you presentation for success Call us today and discuss how our presentation coaching can show you the best way to plan your presentations. You’ll save time and same money.

5. Agree the three parts of your talk

Summary : Your brain Is naturally tuned to hearing things in sets of three . If you can break the content of your presentation into three parts then it’s more likely to be a success.

What typically goes wrong : Many presentations are like shopping lists: covering multiple topics and jumping from one idea to the next.

Why does this matter? In the end, a huge amount of information has been transmitted but little has been received.

What to do instead : Less is more in a presentation. Help your audience by giving them a structure. When you plan a presentation, a three part structure is one of the most useful planning shortcuts that you can use.

Once you are completely clear about your intent and your message, start developing a three part structure for your talk. For example, if I wanted to give a talk that shared advice on how to present, I would consider using one of the following structures:

• Mistakes other people make / Tips you can use / How to become a great speaker
• How to define your messages / How to structure your talk / How to deliver your talk
• What bad looks like / what good looks like / what you can do differently

“ In writing and speaking, three is more satisfying than any other number.” Carmine Gallo, author

• Life, Liberty and the Pursuit of Happiness
• Liberté, égalité, fraternité ;
• A Mars a day helps you work, rest and play;
• Stop, Look and Listen;
• Faster, Higher, Stronger;
• Veni, vidi, vici ;
• “see no evil, hear no evil, speak no evil”
• Find your three part structure early.
• Use the structure to focus your efforts and guide your planning

6 . Presentation planning – What is your story?

Summary: Use a story to underpin your talk. No matter how dry your subject, when you use a story you will make it more memorable and more effective.

What typically goes wrong As an expert, a typical presenter wants to share knowledge.

For example: A few years ago, I helped a lawyer give a talk to investors. This audience consisted of private equity executives who sat on their investee company boards. The subject was the 2006 Companies Act and the Duties and Responsibilities of a Company Director. A dry subject.

In her first draft, she reviewed sections of the Act and highlighted problems that directors may face. For example, “Section 172 of the Act, sets out your overarching duties as a director. You must act in the way you consider, in good faith, would be most likely to promote the success of the company for the benefit of its members as a whole.”

As you can imagine, it was not the most exciting of talks.

Why does this matter? A precise talk may not be an interesting talk. Your job as a presenter is to make the talk interesting and easy for your audience.

What to do instead Find a story that fits what you want to talk about.

For example, for the investor director talk above, we decided to title the talk “How to keep your nose clean and yourself out of jail” Then the talk was based around a series of situations that anyone in the audience might face. She did not refer to any particular section of the Companies Act at all. Her text was:

“Imagine this situation. You turn up for a board meeting. You are a 10% shareholder and you are a director. At that board meeting the CEO announces that the company is near bankrupt and needs more funding. What should you do? Do you absent yourself, having a connected interest. Or do you declare your interest as a shareholder? Or do you carry as normal assuming business as usual?”

By framing it as a story you involve your audience and you make it easier for them to process what you say.

“Sometimes reality is too complex. Stories give it form.” Jean Luc Godard, film director

• Find stories to tell, narratives to bring your facts to life.
• Tell the story behind the numbers.
• The dryer your subject matter, the more important stories become.

7. How to plan your presentation – Have you asked WHY?

Summary : ‘Why’ comes before ‘What’ comes before ‘How’

What typically goes wrong : When a speaker knows a subject well, it is easy for them to assume knowledge and talk about the details of what they know. I often describe this as the ‘How’ of a subject.

For example, when speaking about a new engine you have developed, you might say that you made the pistons more accurately, that you mix petrol more precisely and you have added a new technique of managing engine performance.

Why does this matter? This is one of the most common mistakes that experts make when giving talks. They spend too much time explaining HOW something works, rather than explaining WHAT it is they are talking about and WHY it is important.

What to do instead : “We have designed a more efficient car engine that will get 100 miles to the gallon.”

“Start with Why” Simon Sinek

• Ask yourself “So What?” to everything you say
• Check that you are clear why the audience will be interested.
• Imagine someone in the audience asking “What’s in it for me?” (WIIFM)

8. Create a 90 second summary of your presentation

Summary : The best way to plan your presentation is by speaking a c 100-200 word summary of your presentation. This rule of thumb summary will test the rigour of your thinking, the clarity of your key message and the robustness of your plan.

What typically goes wrong : The average poor presentation meanders from topic to topic and is more like a data dump than a well organised talk. It is rich in information but poor in story, structure and planning. It will be hard to summarise that talk easily.

Why does this matter? Lack of planning = Lack of story = Hard for your audience.

What to do instead : Create a short summary of your talk to test your thinking

• You can use your summary early in your presentation planning to test your ideas.
• If you are working with colleagues you can share your thinking using your summary.
• If you are planning a presentation for someone else, you can share your summary to test their reaction.
• If someone else is preparing your presentation, you can use a summary to check they are on track.

Creating a summary is one of the most powerful ways to plan a presentation and will save you a huge amount of wasted time.

“If you can’t write your message in a sentence, you can’t say it in an hour.” Dianna Booher, Autho r

Next Steps for Presentation Planning

• Test your ideas with a short summary.
• Use a critical audience.
• If it is not tight enough, keep refining your summary.

Summary – how to plan a presentation for success

Start by planning, not by writing. This may feel counter intuitive, but you’ll make progress faster.

How do you plan a presentation for success? Try these steps:

• Use AIM as the first stage of preparing any talk
• A – Audience: Analyse your audience and understand their needs
• I – Intent: Be clear on the single purpose of your talk.
• M – Message: Decide your one take-away message from your talk
• Decide the three parts of your talk
• Create and perfect a 90 second summary of your talk before fleshing it out
• Answer the WHY questions in your talk before the WHAT or HOW questions.
• Imagine your audience asking So What? and What’s in it for me? throughout.
• Check your talk summary against your Audience, Intent and Message.

NEXT STEPS TO PLANNING COMPELLING PRESENTATIONS Call us today and discuss how our presentation coaching can show you the best way to plan your presentations. You’ll save time and same money.

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Whenever I need help with public speaking or presentations, Ben is always the first person I call. His advice and guidance have been invaluable, helping me refine my ideas and deliver them with confidence. Ben’s ability to break down complex concepts and offer actionable feedback is truly unmatched. He’s not just a great communicator himself, but also an incredible mentor who inspires others to excel. I can’t recommend Ben highly enough for his expertise and support!

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I’ve had the pleasure of working with Paul Farrow on several occasions, and every time, I am reminded of his incredible ability to tailor media training to the unique needs of each stakeholder. Whether it’s someone with years of experience or a beginner taking their first steps as a spokesperson, Paul ensures that every participant feels confident and prepared to tackle their specific communication challenges. What sets Paul apart is his thoughtfulness and kindness in every interaction. He not only delivers valuable insights but also works seamlessly with the communications team to ensure the training is both impactful and aligned with broader goals. The results speak for themselves — participants consistently show clear improvement and feel empowered to take on their roles as effective speakers. Even during long Zoom sessions, Paul manages to keep the energy high and the experience enjoyable for everyone involved. His collaborative and engaging approach makes the training not only productive but genuinely enjoyable. I would highly recommend Paul to anyone looking for a media trainer who delivers results, works with empathy, and truly understands how to bring out the best in every participant.

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Ace presentations with these pro tips

A magic formula for presentations, other expert advice from faculty in TU’s Public Communication Center

By Allyyah Aali '26

By Alexander Wright

December 4, 2024

Public speaking is an art—and TU’s Public Communication Center (PCC) has it mastered. Their mentors help presenters use preparation, practice and storytelling to overcome stage fright and create presentations that shine. Below, communication studies professor and PCC co-director Sarah Parker Hughes offers tips for delivering top-notch presentations, including a trick for managing nerves and the magic number of points to emphasize.

The magic formula

Effective presentations begin with organization. Parker Hughes—a 25-year public relations veteran who’s worked with organizations like the Ritz-Carlton Hotel Company and the World Wildlife Fund—recommends structuring a speech or presentation like you would an essay. Start with an engaging introduction then cover three main points before closing with a memorable anecdote or summary. This magic of three approach is based on evidence that humans process information in groups of three.

Next use storytelling to bring your key points to life. Parker Hughes and PCC peer mentors advise weaving personal experiences and stories into your remarks to humanize the message and help the audience connect.

A great presentation feels like a conversation. Be yourself and let your personality shine. Sean Daly '25, PCC mentor

PCC mentors assist students with organizing remarks and developing presentation visuals.

Timing and visuals

Once you have your structure ready, think through the presentation’s timing. The PCC recommends allocating time thoughtfully based on the total duration available. Ensure your introduction grabs the audience’s attention in a compelling and relatable way and conclude with an interesting and memorable closing. The time devoted to the introduction and conclusion may vary but should be balanced to allow for an impactful start and finish. Divide the remaining time evenly among your main points to maintain clarity and structure.

If you’re planning to use a slide deck for your presentation, make sure the slides support your remarks rather than overshadowing them. Accomplish this by keeping them brief—each should have three bullet points or fewer, with text in 24-point font or more. Incorporate compelling visuals throughout the slides to complement your message and add interest.

Real-life presentation practice and feedback.

Overcoming nerves

Stage fright is a normal part of public speaking. Rather than trying to prevent it, have a toolbox of strategies ready for when it comes on. Professor Kanika Jackson, co-director of the PCC, recommends starting with practice. Putting time into rehearsing your presentation can boost your confidence, an effect that’s magnified when you practice in front of a live audience of friends or family. PCC mentors also recommend using box breathing to manage nerves: Breathe in for a count of four, hold the breath for a count of four, release the breath for a count of four and hold again for four. Repeat the process for several minutes to reduce stress and improve focus.

Most importantly, remember that good public speaking is about capturing attention and conveying information—not perfection.

“There’s no such thing as a perfect speaker,” says Jackson. “Sometimes presenters focus so much on perfection that they feel like they’ve failed if they stumble over a word. But that happens to everyone! Keep going, don’t dwell on it and don’t apologize.”

The PCC leadership team.

The PCC's coaching has helped Commencement speakers, TedXTowsonU participants, classroom presenters and more organize remarks, design effective visual aids and deliver the whole package with confidence.

Public speaking is an invaluable life skill. Embrace it! Prepare, practice and lean into the opportunity to share your story. The audience is rooting for you. Sarah Parker Hughes, professor and Public Communication Center co-director

Present with confidence

Let the Public Communication Center help you present with confidence and clarity. Visit the PCC website to book an appointment with a mentor or review tip sheets and resources that can set you up for lifelong success.

Book an appointment

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How to Prepare a Professional Presentation

Last Updated: July 22, 2024 References

This article was co-authored by Devin Jones and by wikiHow staff writer, Hunter Rising . Devin Jones is the creator of “The Soul Career," an online career incubator for women. She is certified in the CliftonStrengths assessment and works with women to clarify their purpose and create meaningful careers. Devin received her BA from Stanford University in 2013. There are 11 references cited in this article, which can be found at the bottom of the page. This article has been viewed 222,687 times.

When you need to clearly share important information, a PowerPoint presentation makes a great way to reach your audience. Even though it’s pretty easy to throw all of your information together, you’ll leave a bigger impact if you take time to organize and prepare beforehand. We’ll start with what to include in your presentation and move on to how to design and run through your slides. With a little bit of prep, you’ll nail any presentation you have to give!

Quick Steps

• Make an eye-catching title slide with your presentation's title.
• Add an agenda slide to go over what you'll be presenting.
• Include graphics and photos that help explain your point.
• Make sure to include a call-to-action slide near the end of your presentation.
• End the slide with the key takeaways for the audience.
• Practice your presentation, ideally in front of an audience.

Start with a title slide.

• You can always name the presentation after the work initiative you want to start or the problem that you’re trying to solve. For example, you could name it something like, “Customer Acquisition Strategies.”

Follow the title slide with an agenda slide.

• Project Overview
• Market Research
• Business Model

Organize the middle slides for logical flow.

• For example, if you’re giving a persuasive presentation, you might start with background information on an issue, move on to ways to solve the problem, and finish with steps a person in the audience can take to work toward the solution.

Include a call-to-action slide near the end of your presentation.

• For example, if you want to cut down costs at your business, you may ask your listeners to track all of the work resources they waste throughout a week so they can be more conscious of what they’re throwing away.

Conclude with the key takeaways.

• For example, if you’re pitching a brand or product, you could summarize the issues the product solves, its main selling points, and why you think it's a good fit in a company.

Aim to have about 10 slides.

• For example, if your presentation is about a new eco-friendly initiative, a few slides filled with statistics about climate change’s effects offers a lot of information, but a single slide with a couple of bullet points specifically about how your company is hurt by it is much more effective.

Use consistent backgrounds.

• For example, your slide background could simply be white with a dark blue stripe across the top and a yellow line running through it as an accent.
• Stick with colors that contrast, but complement each other. For example, you could incorporate white, dark brown, black, and tan as a presentation theme.
• Avoid putting full images as your background since it can be really hard to read text that’s written over them.

Choose easy-to-read fonts.

• Emphasize the most significant text by bolding, italicizing, or highlighting it. [10] X Research source
• Vary your text size throughout the slide. For example, the heading at the top of the slide should be larger than the body text.

List main ideas with short bullet points.

• For example, instead of the sentence, “We need to be more mindful about our budget for this project,” you could write the bullet point, “Be mindful of budget.”
• Have each bullet point appear only after you click the mouse so your audience doesn’t get ahead of what you’re talking about.

Add relevant graphics.

• Include captions for charts or images that are hard to understand.
• Try making a single image stand out on a slide by making it a contrasting color to the rest of the slide. For example, you could have pictures of old products in black-and-white with a large image of the newest product you’re introducing in color.
• In general, avoid using clip art or animated GIFs in your presentation since it won’t look like you’re taking it seriously. However, what’s acceptable may depend on your place of work and the specific presentation.
• If you get a chance, check your presentation on a screen similar to what you’ll be presenting on to check if your images look blurry from across the room.

Avoid flashy transitions.

Practice your presentation out loud.

• Try recording yourself giving the presentation so you can listen or watch your performance. That way, you can easily see what you need to change.

Rehearse in front of an audience.

• If you can, rehearse your slideshow in a space that’s similar to where you’ll actually be presenting it so you can get a feel for the room.

How Should You End a Presentation?

Common Questions: Preparing For Your Presentation

What's the best way to practice my presentation?

Don't memorize your presentation. You should already know the subject material, and you should be able to explain what you're presenting using the key points in your slideshow. Perform your presentation and note which parts you stumble over, then practice just those parts. Recording yourself to review later helps too.

Do I need a slideshow to give a professional presentation?

You actually don't need a slideshow to give a great, professional presentation. The important part is that you know what you're presenting and can present it in a clear, concise way for your audience. If you have photos, graphs, or illustrations that help you explain your point, however, you should include them.

How do I make my presentations look professionally designed?

The biggest tips to creating a slideshow that looks professional are to use high-quality images, prioritize readability, and to have a cohesive theme (with your color palette, fonts, and design). If you use a pre-made PowerPoint template, edit it thoroughly to fit your needs so it doesn't look too much like a template.

Reader Videos

Share a quick video tip and help bring articles to life with your friendly advice. Your insights could make a real difference and help millions of people!

• If you have a fear of public speaking, try taking a few deep breaths to help you calm down. The more you practice, the less likely you’ll be afraid of presenting it as well. [18] X Trustworthy Source Mayo Clinic Educational website from one of the world's leading hospitals Go to source Thanks Helpful 0 Not Helpful 0
• If you don’t have PowerPoint, you can always use alternatives such as Keynote, Prezi, or Google Slides for your presentation. Thanks Helpful 0 Not Helpful 0

• Have a backup for your presentation in case there are technical difficulties. For example, you could give the presentation off of notecards or make handouts. [19] X Research source Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ https://virtualspeech.com/blog/designing-presentation-slides
• ↑ https://www.business.com/articles/13-things-to-include-in-your-next-powerpoint-presentation/
• ↑ https://writingcenter.gmu.edu/guides/writing-a-powerpoint-presentation
• ↑ https://www.forbes.com/sites/quora/2016/09/22/10-smart-ways-to-make-any-powerpoint-presentation-way-more-interesting/?sh=567b2a1e2d24
• ↑ https://www.inc.com/jessica-stillman/presentations-guy-kawasaki-10-20-30-rule.html
• ↑ https://www.ncsl.org/legislators-staff/legislative-staff/legislative-staff-coordinating-committee/tips-for-making-effective-powerpoint-presentations.aspx
• ↑ https://alum.mit.edu/powerpoint-presentations
• ↑ https://cft.vanderbilt.edu/guides-sub-pages/making-better-powerpoint-presentations/
• ↑ https://www.gvsu.edu/speechlab/practicing-presentations-33.htm
• ↑ https://www.forbes.com/sites/forbesleadershipforum/2013/06/19/the-only-way-to-prepare-to-give-a-presentation/?sh=7d89d11b84ef
• ↑ https://www.mayoclinic.org/diseases-conditions/specific-phobias/expert-answers/fear-of-public-speaking/faq-20058416

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Geeta Bhardwaj

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Reminder: Avoid cluttering slides with too much text. Keep it clean and simple to ensure your audience stays focused on your message.

Use a Dynamic Voice

Studies show that speakers who use vocal variety can boost listener engagement by up to 20%. How? Dynamic voice modulation involves varying your pitch, tone, and speed to maintain audience engagement and highlight key points in your presentation.

To practice voice modulation:

• Select a passage from your presentation. Choose a section that includes a variety of points, like your main body—some that require emphasis and others that serve as supporting information.
• Mark where you want to change your pitch or tone. Highlight parts where you want to raise or lower your voice. This could be in the middle where people might drift off, or near the end when you want to give a powerful finish. You can add a pause or slow down for dramatic effect.
• Record yourself delivering the passage. Listen carefully to how changes in your voice affect the overall impact. Try speaking slower or faster, louder or quieter at certain parts to see how the dynamics change.
• Review and adjust as needed. Fine-tune your delivery based on feedback or rewatching your recordings.
• “Imagine a world without clean water…” Starting with a slightly slower and softer tone creates a contemplative mood.
• [Pause, lower voice] “It’s a reality for millions today.” The pause and lower pitch emphasize the seriousness of the issue.
• [Pause, return to normal tone] “But what if we could change that?” The pause here transitions to a more hopeful and engaging tone, inviting the audience to think about possibilities.
• [Increase pitch slightly] “What if each one of us took a small step to make a big difference?” The increased pitch conveys enthusiasm and optimism.
• [Pause] “Together, we can create a ripple effect that ensures clean water for all.” The pause before this statement adds weight to the collaborative effort.

Want to learn how to level up your voice?

Make Scanning Eye Contact

Research shows that making eye contact can boost engagement and trust. When you look someone in the eye, it shows you are focused and interested and also makes THEM focused and interested, too.

Action Step : During your presentation, make a conscious effort to maintain eye contact with different audience members. Here’s how:

• Scan the room : Shift your gaze every 5-10 seconds to include different sections of the audience. Look at people in different areas to ensure everyone feels included.
• Hold for a few seconds : When making eye contact, hold it for about 3-5 seconds before moving on. This shows confidence and helps keep individuals engaged.
• Balance your attention : Avoid staring at one person or section. Rotate your eye contact across the room, spending a few seconds on each person or group, ensuring no area is neglected.

Reminder: Keep your eye contact natural and relaxed. Overdoing it or staring can make people uncomfortable, so ensure it feels genuine.

For more helpful tips on how to master eye contact, read on: How to Read People’s Eye Direction and Behavior With 34 Cues

Be Authentic, Avoid Jargon

 Most of the time, you’ll probably want to use easy-to-understand language. Think high-school level. Jargon , on the other hand, can alienate listeners and create barriers to understanding. Try to lean towards simple unless your audience’s needs demand it.

Action Step: Review your presentation and replace complex terms with simpler words. Explain your ideas as if to someone unfamiliar with your field. For example, instead of saying, “utilize a customer-centric approach,” say, “focus on our customers.” Clear language makes your message easy to understand.

Here are some sample words to consider: Similar Words vs. Jargon

Engage with Direct Questions

Research shows that asking questions during a presentation can boost audience engagement by up to 30%. This suggests that using questions effectively can turn a passive presentation into an engaging, interactive experience that captivates your audience and reinforces your message.

To effectively use direct questions:

• Choose questions that are relevant to your topic and will prompt your audience to think critically or reflect on their experiences, such as “Have you ever considered how much water you use in a day?”
• Introduce questions at strategic points, like after presenting a key fact, to maintain flow and keep your audience engaged.
• Be open to audience responses, whether verbal or through a show of hands, and respond thoughtfully.
• Use questions to create a dialogue rather than a monologue, for example, “What small changes can each of us make to conserve water?”

Practice adding questions and watch how your audience responds. This will help you refine your approach and maximize engagement.

Use Interactive Polls

By inviting participation using polls, you create a two-way conversation instead of keeping things one-sided.

For example, take a look at how Simon Sinek 4 https://simonsinek.com/stories/simons-1-rule-of-public-speaking/ uses interactive polls in his presentations. Known for his work on leadership and motivation, Sinek uses real-time polls to get audience opinions and experiences. Gathering real-time opinions makes his talks engaging and more impactful.

Action Step: Integrate live polling tools like Mentimeter 5 https://www.mentimeter.com/ or Slido 6 https://www.slido.com/ into your presentation. Pose questions that relate directly to your topic to gauge your audience’s opinions or test their knowledge. For example, in a presentation on workplace productivity, you could ask, “What is your biggest productivity challenge?” and show the results in real-time to spark discussion.

Work on Your Stage Presence

Studies have shown that presenters who use deliberate and strategic movements can significantly boost audience engagement and retention.

While your tone and words can be the most impactful parts of your presentation, remember that body language plays a big role in keeping your audience engaged.

Jill Bolte Taylor, in her TED Talk episode My Stroke of Insight 7 https://www.ted.com/talks/jill_bolte_taylor_my_stroke_of_insight/transcript , used great body language to boost stage presence. Taylor uses deliberate movements and gestures to map out her content, making her points more engaging and memorable.

Here are some specific tips based on her approach and other TED speakers:

• Speak with open arms. Avoid crossing your arms; it can make you seem closed off. Open arms show confidence and make you look approachable.
• Keep moving. Don’t stand still. Move around the stage to keep your audience’s attention. Taylor pivots to face different parts of the audience, making everyone feel included.
• Use hand gestures. Use hand gestures to emphasize key points and make your message stick. Taylor’s expansive gestures reflect the scope of her topic, keeping the audience visually engaged.

To practice stage movement:

• Choose three main points. For example, move left for the beginning, center for the middle, and right for the end of a project timeline.
• Decide specific movements to help the audience visually map your content. For example, step forward and gesture when highlighting an important statistic.
• Rehearse with these moves, making sure your steps and gestures are smooth and confident.
• Film yourself with your phone or a camera. Watch the video to check if your movements enhance your message.
• If a move feels awkward, simplify it or adjust the timing to fit your speech better.

Tell Personal Stories And Anecdotes

Research shows that personal stories can really help people learn and remember your presentation. This emphasizes that when people hear a story, their brains sync up with the storyteller, creating a shared experience that makes it easier to understand and remember the information. 

Timing matters too. Share anecdotes at key points—like at the start to grab attention, to explain complex ideas, or to highlight important takeaways. Starting with one or two stories per main idea can make your key points stick better with your audience.

Action Step: When you’re presenting someone a new concept, personal stories can make a big difference. Here’s how you can do it effectively:

• Kick-off with a short tale about your first time using the software. Talk about the common problems you faced and how you solved them.
• Walk through the key steps of using the software, blending in your personal experience to make each step clear and relatable.
• Once you’ve covered the basics, tell another story about a specific issue you encountered and how you fixed it. This shows practical problem-solving.
• Finish with a story that connects all the steps, showing how mastering the software boosted your efficiency.

Use Silence Wisely

Ever noticed the power of silence in a conversation or when you’re trying to present something? When used right, silence can be your great tool. Misused, it can lead to awkwardness or miscommunication.

Smart communicators or presenters know when to stop talking. Silence can emphasize a point, give space for reflection, or let others speak.

For example: When you’re trying to convince them during your presentation, make your point and then give them a few seconds of silence. This can give them time to think and shows you’re confident.

Instead of filling every gap, think about who you’re talking to. Do they need time to process? Or will they see silence as disinterest?

When explaining something complex, a moment of silence can help your audience absorb the information. Ignoring silence can overwhelm your audience, rush conversations, and weaken your message.

Key Points with Props

Using props can make your presentation more engaging and memorable. Here’s how to do it effectively:

• Pick props that directly relate to your key points. For example, if you’re talking about old versus new technology, show an outdated gadget next to a modern one.
• Make sure everyone can see your props. If it’s small, either pass it around (if feasible) or use a camera to project it onto a screen.
• Don’t overload your presentation with too many props. One or two well-chosen items are far more effective than a cluttered table.
• Know exactly how and when you’ll use your props. Practice ahead of time to avoid any awkward moments.
• Make sure the prop reinforces your key point. For instance, if you’re explaining a concept, use a prop that clearly demonstrates it.

Example Scenario: Imagine you’re giving a presentation on the evolution of mobile phones. Start by showing a classic Nokia 3310 alongside the latest iPhone, holding them up for everyone to see or projecting the images onto a screen. Share a personal story about your first mobile phone experience with the Nokia 3310, describing how it felt to use it compared to using the latest iPhone today. This not only makes the topic more relatable but also highlights the dramatic changes in technology over the years.

Use the Nokia to highlight durability and simplicity, then contrast it with the iPhone to showcase modern advancements.

Use Analogies and Metaphors

Studies 8 https://psycnet.apa.org/doiLanding?doi=10.1037%2F0022-0663.75.3.450 have shown that using analogies and metaphors can improve understanding and memory by up to 30%. This means that these techniques can make your points clearer and help your audience remember them longer.

Here’s how to use them:

• Identify tough concepts. Find parts of your presentation where you need to explain something complicated, such as explaining what is a firewall.
• Then, find relatable comparisons. Think of everyday experiences or objects that are similar to the concept you’re explaining, such as saying, “A firewall is like a security guard at a building entrance.”
• Next, craft your analogy or metaphor.  Create a short, clear comparison that highlights the key points of your idea. You might say something like “A firewall is like a security guard checking everyone who enters to ensure they are authorized.”

Here’s an example scenario:

“Your computer’s hard drive is like a filing cabinet in your office. Each document and file is neatly stored in a specific drawer. But what happens when you run out of space in your cabinet? You’d need to get a bigger one or clear out some files.”

“Now, think of cloud storage as an infinite library. Instead of keeping your files in your limited filing cabinet, you send them to this library where there’s endless room. You can access your files anytime, from anywhere, just like borrowing a book from a library.”

Add a Touch of Humor

Studies 9 https://journals.physiology.org/doi/full/10.1152/advan.00030.2017 have shown that humor activates the brain’s dopamine reward system, stimulating goal-oriented motivation and long-term memory. It can increase retention by up to 50% and improve overall engagement. When people laugh, they relax and are more receptive to new information.

Our Science of People founder, Vanessa Van Edwards started her TEDx London talk with a joke and it now has over 4 million views!

Presentation Mistake : Delivering a presentation that is entirely serious, with no moments that change emotion or add humor.

Have you heard of the phrase, “Laughter is the best medicine” ? Think about how you can incorporate humor into your presentation to keep your audience engaged and make your message more memorable. Here are some ideas:

• Anecdotes: Share a funny story that relates to your topic. For example, “I once tweeted my grocery list instead of posting it privately. My followers were very curious about why I needed 15 avocados!”
• Visual Humor: Use amusing images or cartoons to highlight key points. You might try to display a cartoon of people rowing a boat in different directions with the caption, “Teamwork makes the dream work…unless you’re all dreaming different dreams.”
• Self-Deprecation : Lightly poke fun at yourself to build rapport with your audience, such as saying “In my first presentation, I said, Good afternoon, to a 9 AM audience. At least they laughed!”
• Interactive Humor : Engage the audience with humorous questions or activities. For example, “Raise your hand if you’ve ever sent an email to the wrong person. Keep it up if that email had a typo that changed the meaning completely. Looks like we have some fellow ‘oops!!!’ experts here!”

Remember , humor should be relevant and appropriate for your audience. Avoid controversial or offensive jokes. Instead, opt for universal themes and light-hearted moments that everyone can appreciate.

To be an expert on making your speech more fun, lively, and active, check this out on: Be an Expert at Witty Banter…How to Charm With Your Words

Use Data and Statistics (only if necessary and fascinating)

Using data and statistics in your presentation can make you look more credible and help get your point across. But it’s important to be picky about which numbers you use.

Go through your content and ask yourself: Does this statistic help my argument or explain something complicated? If it doesn’t, skip it.

For example, if you’re talking about the benefits of working from home, mentioning a study that shows a 13% boost in productivity for remote workers is powerful. But throwing in stats about the average number of emails sent daily might just clutter your message.

Reminder: Always double-check your data to make sure it’s accurate and from a trustworthy source. Wrong or misleading stats can hurt your credibility.

Use Technology

Adding technology to your presentations can really boost how engaged your audience is and how well they understand your message.

Interactive tools, like live polls or Q&A sessions , can turn a boring presentation into an exciting conversation.

If you’re explaining something complex, a short video or an animated diagram can simplify things, making it clearer for your audience. Try Powtoon or Animoto for creating engaging visuals and tp make tricky information easier to grasp

Presentation software like Prezi or Canva can make your slides more appealing with creative templates and transitions that can keep your audience’s attention.

For working with others, use tools like Google Slides 10 https://ipv4.google.com/slides/about/?hl=en_uk or Microsoft PowerPoint Online 11 https://www.microsoft.com/en-us/microsoft-365/free-office-online-for-the-web?msockid=394b3de64098642d16b0296941f86512 . These allow multiple people to edit the same presentation at the same time, making it easier to combine different ideas and inputs.

The key to using technology effectively is to stay consistent and relevant. Pick tools that enhance your message and make your presentation better, not ones that distract from it.

Adapt to Audience Feedback

Adapting to audience feedback is key for effective teaching. This means being responsive to your audience’s needs without changing your entire plan.

Engaging with your audience and making real-time adjustments can greatly enhance their learning experience. Observing body language, answering questions, and picking up on cues helps make your teaching more impactful.

• Begin by asking, such as saying “What experience do you have with this topic?” This helps gauge their familiarity.
• Watch body language and expressions. If you notice puzzled looks or furrowed brows, pause and say, “It looks like this part might be confusing. Let me explain it another way.”
• Use a quick poll with a question like, “How comfortable are you with this concept?” to see where everyone stands.
• Create a welcoming environment for questions. You can say something like, “Feel free to ask questions at any time.” When someone asks a question, address it immediately to prevent misunderstandings.
• If feedback indicates unclear points, say, “Let’s go over that step again,” and provide more explanations or examples. Slow down if necessary.
• Conclude by asking, “What part of today’s session was most helpful? What could be improved?” Use this feedback to adapt in the moment and prepare for future presentations.

Recognize Audience Contributions

When someone asks a good question or makes a useful comment, don’t just brush it off. Take a moment to highlight their contribution and explain why it matters. This encourages more people to participate and keeps the energy up.

Action Step: Here’s how to do it:

• Be Specific: Point out exactly what they did. For example, “Thanks for asking about our new feature; it’s a key point.”
• Explain the Impact: Tell everyone how their input helped. “Your question shows how this feature can improve user experience by 20%.”
• Encourage More Input: Let them know their participation is valued. “Keep those questions coming; your insights are making this session better.”

Pro Tip : Use tools like live Slack or Teams to give real-time recognition. This can show appreciation and sets the tone for a more interactive and engaging presentation.

Seamless Transitions Between Topics

Consider how Brené Brown transitions in her TED Talk The Power of Vulnerability 12 https://www.bing.com/search?pglt=675&q=TED+TalkThe+Power+of+Vulnerability&cvid=a9f7b0b838bd4877908a76d65a24e624&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIGCAEQABhAMgYIAhAAGEAyBggDEAAYQDIGCAQQABhAMgYIBRAAGEAyBggGEAAYQDIGCAcQABhAMgYICBAAGEDSAQgyOTg3ajBqMagCALACAA&FORM=ANNTA1&PC=U531 . She connects ideas with personal stories and relevant examples, making the shift between topics feel natural and cohesive.

Here’s how to link different sections effectively:

• Preview and summarize : Before moving to a new topic, briefly recap what you’ve covered and preview what’s next. For example, if you’re shifting from workplace productivity to stress management, you might say, “We’ve talked about boosting productivity; now let’s see how managing stress can enhance it further.”
• Use transitional phrases : Phrases like “building on that idea,” “another key point,” or “similarly” help connect different topics. For example, “Building on our discussion about productivity tools, let’s now consider how time management techniques can support those tools.”
• Pose a question : Engage your audience by asking a question that leads into the next topic. You might ask something like “How does stress impact your productivity?” This creates a natural transition and encourages audience reflection.

Address All Senses

Want to make your presentation unforgettable? Engage all your audience’s senses. By appealing to sight, sound, touch, taste, and smell, you create a richer, more memorable experience that sticks with everyone.

Just take a look again on how Steve Jobs launched Apple products 13 https://www.forbes.com/sites/carminegallo/2022/06/30/steve-jobs-surprise-iphone-reveal-is-still-a-presentation-classic/ . Aside from talking and describing new releases of the iPhone, he is showing high-quality images, playing sounds, and letting the audience see and hear the device in action. This multisensory approach made his presentations powerful and memorable.

Here’s how you can do the same:

• Visuals : Use high-quality images, videos, and live demonstrations.
• Sound : Add sound effects, music, or audio clips that match your message.
• Touch : If you can, let your audience handle samples or prototypes.
• Taste and smell : For food presentations or sensory branding, offer samples that your audience can taste or smell. Or, just offer food anyway if you’d like.

For example, if you’re talking about a new coffee blend:

• Show great images of the coffee beans and brewing process.
• Play the sounds of coffee beans grinding and coffee brewing.
• Let the audience feel the texture of the coffee beans.
• Offer small samples for them to taste and smell the coffee.

Do Your Homework

When you’re given a topic for a presentation, it’s important to really understand it. First things first, dive deep into research .

• read articles and books
• watch videos
• or listen to podcasts related to your subject

End with a Call to Action

One of the best ways to wrap up your presentation is with a strong call to action (CTA). A CTA gives your audience clear next steps and encourages them to act on what they’ve just learned. 

Make sure your CTA is clear, specific, and relevant to your presentation.

• Direct and clear : After a marketing presentation, say, “Sign up for our newsletter to stay updated with the latest marketing trends.” At the end of a workshop on time management, say, “Download our time management app today and start organizing your schedule more efficiently.”
• Relevant to the content : If you’ve given a talk on healthy eating, end with, “Join our 30-day healthy eating challenge to kickstart your journey .” For a sales pitch, say, “Contact our sales team for a personalized demo and see how our product can benefit your business.”
• Create urgency : After a webinar on investment strategies, say, “Sign up for our investment course within the next 24 hours to receive a 20% discount.” At the end of a charity event, say, “Donate now and help us reach our goal by the end of the month.”
• Provide easy steps : After a presentation on career development, say, “Visit our website, sign up for our career coaching sessions, and take the first step towards your dream job. “

Pro Tip: Want to really know how to nail your ending? We got you covered:

How to End a Speech: My Favorite Closers

Do you know how to end on a high? Leave a lasting impression in your presentation? Science tells us that the first and last parts of your presentations are the most important. Get our FREE download to get our closer guide.

Things To Avoid During Presentation

A study 14 https://www.vumc.org/surgical-sciences/sites/default/files/HBR%20Guide%20To%20Persuasive%20Presentations.PDF by Harvard Business Review found that 69% of people said they find presentations boring if they lack engagement and clear messaging.

To have a great presentation, you have to connect with your audience and make your message stick, not just share the information.

Here are some things to avoid during your presentation to keep your audience interested and your message clear.

Reading Directly from Slides

• Why to Avoid: Reading from your slides makes your presentation boring and impersonal.
• What to Do Instead: Use slides as prompts and talk to your audience. Make eye contact and share personal stories.

For example: Instead of reading “ Our sales increased by 20% last quarter,” say, “Here’s how we boosted our sales by 20% last quarter…”

Overloading Slides with Text

• Why to Avoid : Too much text can overwhelm your audience and distract from your message.
• What to Do Instead : Keep slides simple with bullet points, key phrases, and visuals. Aim for no more than 5-6 lines per slide.

For example : Replace a text-heavy slide with “Strategies for Growth” and list 3-4 key points, each with an image or icon.

Ignoring the Audience

• Why to Avoid: Not engaging with your audience can make them lose interest.
• What to Do Instead: Ask questions, encourage participation, and respond to their reactions. Tailor your talk to their interests.

For example: Instead of just talking, pause to ask, “How many of you have faced this challenge?” and get some responses.

Speaking in a Monotone

• Why to Avoid: A flat voice can make even the best content seem dull.
• What to Do Instead: Vary your tone, pitch, and pace to keep your audience engaged. Practice emphasizing key points and using pauses.

For example: Instead of saying, “We saw an increase in customer satisfaction,” say, “We saw an amazing 30% increase in customer satisfaction! Isn’t that great?”

Poor Time Management

• Why to Avoid: Running over time or ending too early can mess up the flow and leave a bad impression.
• What to Do Instead: Practice your presentation to fit the allotted time. Use a timer to stay on track.

For example: If you have a 30-minute slot, plan for 25 minutes of content and 5 minutes for Q&A.

Technical Issues

• Why to Avoid: Tech problems can derail your presentation and frustrate your audience.
• What to Do Instead: Test all your equipment before you start. Have backups of your slides and be ready to present without tech if needed.

For example: Arrive early to set up your laptop, check the projector, and ensure your slides work. Have a printed version of your key points just in case.

Not Handling Questions Well

• Why to Avoid : Poorly handling questions can make you look bad and leave your audience unsatisfied.
• What to Do Instead : Prepare for common questions, listen carefully, and if you don’t know the answer, promise to follow up.

For example : If asked something unexpected, say, “That’s a great question. I’ll need to check the details and get back to you after this session.”

Frequently Asked Questions (FAQs) on  Presentations

Feeling nervous is normal. Try deep breathing to calm your nerves. Visualize yourself giving a successful presentation. Practice a lot, and remind yourself that confidence comes from being prepared. Positive self-talk and remembering past successes can help too.

Be ready for questions by thinking about what might come up. Listen carefully, repeat the question for clarity, and give a short, honest answer. If you don’t know the answer, it’s okay to say so and offer to follow up later. Encouraging questions shows you’re open and knowledgeable.

Start with a strong hook to grab attention. Use stories, humor, and real-life examples. Ask questions, conduct quick polls, or get the audience involved in discussions. Change your tone and pace, and make eye contact to keep a connection.

Pause and take a breath to collect your thoughts. Refer to your notes or slides to get back on track. Recap your last point to buy some time. If necessary, acknowledge the moment with humor to ease the tension.

Always have a backup plan. Bring printed copies of your slides and notes. Get familiar with the presentation equipment before you start. Stay calm, apologize for the inconvenience, and keep going with your presentation while you troubleshoot or use your backups.

Master Your Next Presentation

Presenting like a pro can seriously up your game at work and beyond. Here’s a recap on some of the tips in the article:

• Start strong Hook them from the get-go. Use a killer quote, ask a juicy question, or kick off with a story that makes them sit up and listen.
• Practice makes perfect : Go through your presentation three times. First, read it out loud. Second, get your body language in check. Third, do a dress rehearsal. Don’t overdo it—stay fresh.
• Follow the 10-20-30 rule : Keep it tight with 10 slides, 20 minutes of talk, and 30-point font. Short and sweet keeps ‘em engaged.
• Know your audience : Tailor your talk to what they care about. Do a little homework on their interests and tweak your content to match.
• Pause for effect : Use strategic pauses to let key points sink in. Silence is golden and gives your audience a moment to digest.
• Body language rocks : Mirror your audience’s gestures and move with purpose. Your body language can say a lot more than words.
• Tell a visual story : Use cool images and minimal text to get your story across. Let your visuals do the heavy lifting.

Remember, a great presentation can open doors and make a lasting impact. Follow these tips to ensure you nail your next presentation!Whether you’re explaining something in front of your colleagues or presenting to a large audience, try to build your confidence. If you feel nervous or intimidated, it is important to maintain your stage presence. For more helpful tips on maintaining your stage presence, read on: Stage Presence: How to Improve Your Own And Win the Crowd

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